I dentity S tandards
N ovativa
is a research and development
company that strives to be professional and confidential .
T he
company is composed of a
worldwide team of experts in several fields .
Novativa is a very professional and intellectual company. The identity is to portray the company as an up in coming leader in research and development. Novativa is looking for a brand identity that reaches a wide audience of corporate clients and young educated minds. The identity should be simple, friendly, versatile, and professional.
Novativa Mark
EMBLEM
The Novativa emblem is meant to lead the identity in a professional and serious setting. The emblem in encompassed in a circle and holds the unique Novativa “N�. The mark is meant to show innovation and movement of the world because Novativa is a company aiming for high standards and a brighter future. The emblem is to stay unique to Novativa and be used along side the word mark for easy recognition.
LOGO The Novativa logo is made up of two parts. The first is the emblem and the second is the word mark making use of the font Verlag. Here is the horizontal version. This version of the logo is predominately used in most applications. It can be placed in a corner of the page or used as the main focus. The logo is to be either in color, black, or white. All depending on what color background it is placed on.
LOGO
The Novativa logo is made up of two parts. The first is the emblem and the second is the word mark making use of the font Verlag. Here is the centered version. This version of the logo is not seen as much but is recommended for any occasion where the logo needs to be centered on an application. The logo is to be either in color, black, or white. All depending on what color background it is placed on.
CLEAR SPACE
To give the logo enough breathing room in any application, there needs to be consistent clear space around each one. No matter the size of angle of the logo, the clear space is defined by a consistent measurement.
The height of the “i”.
The height of the “i” applied to all sides
Proper White Space
CLEAR SPACE
The height of the “i”.
The height of the “i” applied to all sides
Proper White Space
UNACCEPTABLE USES Do Not: Alter Colors Alter Proportions Remove Elements Rotate logo Invade clear space Skew logo Alter font Alter layout Crop logo Add elements
Brand Elements
TYPEFACES Tone: Strong Professional Innovative Modern
Best Used in: Headlines Subheading
Verlag The Verlag font is the corporate font. It can be seen in the logo type as well as almost every application. Verlag is a nice simple font good for anything from headlines to body copy. Use Verlag whenever possible
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
TYPEFACES
Baskerville Baskerville is a secondary font for Novativa. It is to be used primarily for body copy when it is needed to be more easily readable. Baskerville is a simple serif font that is to compliment Verlag.
Tone: Classic Traditional Intelligent
Best Used in: Body copy
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
COLORS
CMYK: 64/60/58/40
CMYK: 57/51/50/18
RGB: 76/72/72
RGB: 109/106/106
HEX: #4c4747
HEX: #6f6a69
CMYK: 43/16/93/0
CMYK: 30/6/86/0
RGB: 160/179/70
RGB: 189/204/79
HEX: #9fb347
HEX: #bcce50
Print: CMYK
Web: RGB
Novativa’s colors are limited. The tone is to stay serious but have a splash of color. In the applications section you can see how majority of the material is in black and white or they make use of the dark gray color and then always ads the slightest pop of Novativa green. The colors are presented in CMYK, RGB, and HEX. CMYK being mostly recommended for print and RGB mostly recommended for web.
PHOTOS Tone: Professional Corporate
Best Color: Black & White
Novativa is has a very professional tone. The photos that are to be used are very powerful professional photographs. If people are in the photo they must be an accurate representation of the corporate company we are. The other type is an industrial photo. These photos are to be selected with great care making sure the image is very pure of anything that will remind the viewer of anything other then Novativa. All photos seem amongst any print or web applications are preferred to be in Black & White. If a black and white image is not encouraged then the photo must have a low saturation so the colors do not over power any of the other graphic elements.
Applications
WEB
STATIONERY
ADVERTISING
Advertising
ADVERTISING