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The message of the Mayor
from Wine Book
For Eastern Halkidiki wine tradition represents an integral part of the local identity.
According to the W.T.O. «wine tourism represents an opportunity to revitalize and diversify tourism, promote local economic development, involve many different professional sectors and bring new uses to the primary sector. Hence, wine tourism contribute to promoting and branding the destination, maintaining and preserving local traditions and diversities, and harnessing and rewarding authenticity».
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This is the reason we start structuring our local wine route. Indeed «wine tourism is a type of tourism activity which is characterized by the visitor’s experience linked with food and related products and activities while travelling. Along with authentic, traditional, and/or innovative wine experiences, this type of tourism may also involve other related activities such as visiting the local producers, participating in food festivals and attending cooking classes. Whilst eno-tourism (wine tourism), as a sub-type of gastronomy tourism, refers to tourism whose purpose is visiting vineyards, wineries, and tasting, consuming and/or purchasing wine, often at or near the source.»
Stylianos Valianos
Mayor of Aristotle Municipality