catbliss
A wearable technology aimed to protect bar staff hearing whilst increasing work produc-
BARBUD.
PROBLEM. 16 hrs 4 hrs 1 hr 15 min 7.5 min 0 min
Exposure to sound-levels above 85dB can damage hearing
Sound levels in nightclubs can reach up to 110dB
Exposure to loud music leads to tinnitus (ringing in the ear) & eventually permanent hearing loss
88% experience transient tinnitus after attending a nightclub
80 dBA 90 dBA 100 dBA 110 dBA 115 dBA 115 +
Shouldn’t be exposed to noise levels in a nightclub for 15 min+ without a break
Bar staff are exposed to sound levels for up to 6 hrs, 5 x a week
“Control of Noise at Work Regulations (2005) requires employers to prevent or reduce risks to employeesʼ hearing in the workplace when exposed to noise levels above 85 dB.”
RESEARCH. “ There is a tub of earplugs we are advised
to wear but no one does. You can’t hear what the customers are ordering.”
“ We don’t normally take a break
in the quiet during a shift. It’s too
Noise at Work Regulations (2005), which require busy you just keepemploygoing.” ers to prevent or reduce risks to employees’ hearing in the workplace when exposed to noise levels above 85 dB. “You just get used to the noise, the
effects aren’t immediate so it’s not something I really think about.”
- Interviews with bar staff and bar owners
Hard to hear customer orders
INSIGHTS. “The majority of people working in night clubs are young and frivolous and they have to be forced to wear ear plugs.” “I want my customers to
receive the best and quickest service possible from my staff.”
Barman has to check the till for prices
EMPLOYER.
EMPLOYEE.
(stakeholder)
(champion user)
Need an incentive to encourage staff to protect their hearing and work more efficiently
Need an incentive to protect their hearing at work
PROPOSITION. A wearable technology for bar staff working in loud and busy nightclubs. The product will be supplied by the nightclub owner and aim to increase productivity and ease the difficulties of working in a bar environment,
Barman forgets long orders has to ask again
£ ? ??
None of the bar staff take a break from the noise
58%
“State of Workplace Productivity Report” showed that of employees would be willing to adopt wearable technology if it would enable them to do their jobs better.
SCENARIO.
1.
Noise canceling ear piece makes it easier for the barman to hear the order.
2.
The drinks order is translated to a graphic display on the barman's arm.
3.
The barman prepares the order referring to the wrist display for prompting.
4.
The wrist band is part of the till system for quick easy payment of drinks.
Wrist band gives a visual indication via LED lights to indicate when user has been exposed to damaging noise levels for too long and should take a break.
The ear pieces would be bought by the bar owner as part of the till system. Bars have rapid turn around of staff therefor the ear buds would be removable and replaceable for hygiene reasons to cater for different staff on different shifts.
Ear piece is worn in both ears.
BARBUD.
The current measures to protect staffs hearing in a nightclub are not sufficient to ensure long-term health. Bar Bud is a product, service solution whereby both employer and employee reap the benefits of an overall safer and more efficient working environment. The product system is purchased by the employee as a long-term investment with removable ear bud attachments incorporated for changing employees.
Voice recognition technology & visual display for rapid reaction to price inquiry and a smart solution to remembering long orders.
Sound reducing ear buds protect the ears whilst still enabling the user to hear customers orders.
RFID technology enables fast input of order to the till system for payment. . LED lights warn user of exposure to dangerous sound levels.
“ BAR BUD WOULD ALLOW ME TO SERVE
CUSTOMERS 10X QUICKER, AND FORCE ME TO CONSIDER MY LONG TERM HEALTH.
“
Ben Kippax, Barman
CONNECTED HOME
Babysitting App utilising elements of the connected home
Sita
PROBLEM. “Finding a trustworthy, reliable babysitter can be difficult” PARENTS USER RESEARCH.
BABYSITTER
6x
“Every parent is different, itʼs difficult to know what best to do in certain situations”
Interviews with parents and babysitters
to identity pain points, task goals and experience goals of the babysitting process.
“Thereyou’re is a away fine line “When frombetween your child what’s necessary and what’s too there is a fine line between what’s much information on your child’s necessary and what’s too much well-being when outwell-being” socialising” information on their “I want the reassurance my child is safe without pestering the babysitter”
personalisation. WIRE FRAMES.
trust.
reliability.
simplicity.
communication.
Lily
Lily
Monitor Camera See Lily is safe
Vital Signs Wearable
Temperature, sleep & heart-rate
Lighting
Change lighting to suit Lily’s need
Alert Settings
Taylor your alerts when out
Sita
Sita is a babysitting app aimed to aid both parents and sitters utilising products in a connected home. The app offers useful tools to help monitor the child and interact with their environment in a non-evasive manner, while parents can be safe in knowledge that their child is being properly cared for whilst they are away from home.
Sita
Alerts Sleep State
Are you a...
instructions
Parent Babysitter
15min
30min
Alert if awake
1hr
1.5hr
2hr
1hr
1.5hr
2hr
1hr
1.5hr
2hr
Temperature 15min
30min
Alert if above 38
Heartrate 15min
30min
Alert if below 1/
Improving intergenerational relationships through music
sound share
PROBLEM.
20% 33%
The negative stigma attached to the elderly prevents regular intergenerational engagement of elderly visits to the GP due to
“I know I should visit more but we have nothing in common it feels like a chore�
elderly consider t.v their main form of company
65+
18-35
RESEARCH. Can generations be brought together through a shared interest in music?
USER RESEARCH.
3x
Interviews and user observations held with young and old All participants were asked to bring their favourite song. The reactions were recorded and analysed
3x
Phone interviews
held with medical professionals and community volunteers for the elderly.
1x
Questionnaire
given to 25, 18-35 year olds to analyse amount of time and type of interaction with the elderly.
1x
Focus group
with 18-35 year olds to understand current attitudes towards the elderly.
INSIGHTS. Music provokes mutual
ENGAGEMENT and sharing of
MEMORIES
There is a profound
The elderly want to have
when different generations share music
with the younger generations
TECHNOLOGY BARRIER
FUN
There is a desire to
SING TOGETHER but a barrier in lyric knowledge
UI DEVELOPMENT.
Proposition. A product service system that allows different generations to search and share music and memories.
ERA
MUSIC POPULAR 60'S ARTISTS
1940'S 1950'S
JIMI HENDRIX
Barry and the tamerlanes 5 1 s t A nni ve r s a r y The Beach Boys A l l A l o ng T he Wa t c h t o w e r Bob Dylan Angel The Doors A re Yo u E x p e r i e n c e d ? The Drifters Bleeding Heart Elvis Presley B o l d a s l o ve
1960'S JIMI HENDRIXBOLD AS LOVE 1970'S 1980'S SEARCH
USER TESTING.
INSIGHTS. The elderly found the screen
too small to read song
lyrics. A test was set up to project the lyrics onto a wall. This was instantly more engaging and the elderThe elderly found the touch screen user interface alien and difficult to navigate. Tactile buttons and
commands must be considered for the final design. User interaction must be
simple and easy to navi-
gate for elderly. However must be visually engaging for the younger user to be actively engaged with the activity.
SEARCH
B ur n i n g O f T he M i d n i g ht Marvin Gaye La m p The Monkees Castles Made Of Sand Otis Redding C r a s h La n d i n g Ray Charles C ro s s t o w n Tr a f fic The Rolling Stones Dolly Dagger The Supremes
SEARCH
BOLD AS LOVE Ji m i H en d r i x
SKETCH DEVELOPMENT.
Soundshare enables generations to engage and share memories, through easy mutual access to music. Tactile functions and a simple user interface make sharing music an easy and engaging task for both users.
sound share
“ ITʼS THE FIRST TIME SINCE I WAS YOUNG IʼVE FELT A GENUINE CONNECTION WITH MY GRANDMA. “
Joey Jordan, 25
Creating the ultimate alcoholic shot experience
TM
CHALLENGE. Create the ultimate alcoholic shot experience giving consumers a new innovative offering in a well established market. A new exciting and enticing brand identity needed to be formed to take on leading shots brands such as Jagermeister and Sambuca on a global scale.
USER RESEARCH.
1x
Focus group held with 21-35 year olds to understand their favourite alcoholic shot to drink on a night out and why they drink them. Insights were derived in order to create an appropriate product solution and build a brand personality.
High ABV
Bitter
INSIGHTS.
Sweet
Intensity
The shots people loved sat on the outside of the matrix, creating IMPACT with either high ABV or high INTENSITY. Products in the grey area had LOW CREDIBILITY, little impact and no lasting impression.
Rules derived from user research to create the ultimate shots brand and product: MUST DISCRIMINATE! MUST HAVE SIMPLE FLAVOURS! MUST HAVE MAXIMUM INTENSITY & SENSATIONS! MUST EXCEED EXPECTATION! MUST BE A CHALLENGE! MUST BE MEMORABLE! ULTIMATELY… WE MUST CREATE A TALKING POINT!
CREATING A BRAND PERSONALITY.
www.xillispice.com