Bringing colour back inside

In October 2022, Valspar Trade introduced a brand-new Vinyl Matt paint to its interior range, which rivals the leading brands in both coverage and finish. Originally only available in a Pure Brilliant White, it is now available as a tinted product. Here Charlotte Radford, Senior Product Manager from Valspar Trade tells us more...

When we were relaunching Valspar Trade last year, we wanted to fill any gaps that we felt we had within our range. As such, after reviewing our offering and the feedback we received from industry professionals, we decided to launch Vinyl Matt.

Our Valspar Trade Vinyl Matt is a high-opacity, water-based emulsion that’s part of our new and improved Trade Walls & Ceiling range, which also includes products such as Tough Matt, Tough Silk and Contract Matt. The new Vinyl Matt is thicker in viscosity than our other paints, allowing decorators to dilute it to their liking, for brush or spray application. The water-based emulsion applies easily, with an extended open wet edge time for a smooth and level finish. It can cover up to 16m2 per litre of paint – making for great coverage.

What’s more, it is also low splatter, making it both easy to use and clean up. It’s also quick drying, even when applied at temperatures as low as 2ºC.

Originally launched in Pure Brilliant White, Valspar Trade Vinyl Matt is now available as a tinted product. With our unrivalled colour matching service, customers can now have Vinyl Matt tinted to 2,000 pre-selected colours, or they can use our colour matching service to find their perfect match. We are able to match to 2.2 million colours from a sample the size of a fingernail, which can then be mixed in store in a matter of minutes.

Valspar Trade Vinyl Matt is a washable emulsion, perfect for those much-used rooms.

The full range is available exclusively at B&Q