Three ways to market your business online

Get involved with the community

Joining decorating groups and local groups can be used to get your name out there. Engaging with posts through likes and comments exposes your business and gives you extra opportunities for potential customers to discover you.

Creating content for your social media platforms

If you are already present on social media channels, creating engaging content is the best way to build an audience. Take full advantage of your chosen platform’s features and post often to increase visibility.

Be as authentic as possible so your customers get to know what you and your business are all about. You don’t have to spend hours creating content, taking a quick snap of what you’re up to that day is a great way to stay present online.

Generating and sharing reviews

Another great form of content is asking your customers to write reviews. There are many ways in which customers can do this, but simply asking them to write a testimonial for you to share online demonstrates to future customers how satisfied past customers are with your work.

Gemma Walton Digital Marketing Executive at Brewers certainly knows how to market the Brewers brand online. With a degree in Retail Marketing and an MA in Digital Media, her job at Brewers includes curating digital content across platforms for an engaging and positive customer experience. If you want to start thinking about ways in which you can increase visibility of your decorating business online, Gemma has some top tips to help you get started...