Coca Cola- a refre tradition since 188 coca Cola dates back to the ancient year of 1886; prac-
had frightened Backer the tically the ‘Stone Ages’ now-a-days. John Pemberton, most were now bonding a Pharmacist from Atlanta, Georgia, concocted the together, sharing stories, Coca Cola formula in a kettle in his backyard. and drinking Cokes. Coca Cola did not become a globally loved refreshBacker later said, “In that ment right away though. Its big brand name bloomed moment…[I] began to in the 1950s when television advertising came out for see a bottle of Coca Cola the product. The first T.V. commercial aired in 1956 as more than a drink… on Thanksgiving Day. [I] began to see the familiar words, ‘Let’s have a Coca Cola was bought by McCann-Erikson in that Coke,’ as actually a subtle same year (1956) and the well known advertisment, way of saying, ‘Let’s keep “I’d like to buy the world a Coke”, came into exiseach other company for a tence. The ad originally flopped on the radio, but was little while.’ And [I] knew revived and took the U.S. by storm when it aired in a they were being said all T.V. commercial in 1971. over the world as [I] sat Bill Backer, the Creative Director on the Coca Cola there in Ireland. So that was the basic idea: to see Coke not account, was on a business trip to London to meet two other writers to work on the next Coca-Cola radio only as it was originally designed to be—a liquid refreshjingle. The plane was delayed and the other passener—but as a tiny bit of comgers began to partake in drinking alcoholic beverages. monality between peoples, a Soon enough, everyone on the plane, aside from Back- universally liked formula that er, was intoxicated to say the least. While waiting for would help to keep them coma plane the next afternooon, those same passengers pany for a few minutes.” who were so “saucy” the night before, began ordering cokes to sip on to pass the time. The passengers who
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1964- Santa ad with kids on Christmas (the last original artwork Haddon Sundblom created for Coca-Cola -- features a dog that also had a real-life model. The dog was actually a grey poodle belonging to the neighborhood florist. Sundblom changed the fur to black to make the dog stand out.)
1971- “I’d like to buy the wold a coke” commercial By November of that year, Coca-Cola and its bottlers had received more than a hundred thousand letters about the ad. At that time the demand for the song was so great that many people were calling radio stations and asking them to play the commercial.
1979- Mean Joe Greene
“i’d like to teach t world to sing...
1982- “Coke is it!”
1993- “Northern Lights” polar bear introduced
1993-2000- “Always Coca-Cola” campaign. Appealed to people’s enjoyment of the cola taste and the refreshment it provides.
...in p
the
January 2000- “CocaCola. Enjoy.”
2010- “Soccer World Cup Ad”. This ad was designed with a purposeful South African flavour in order to capture the visual image the campaign was going for.
April 2010- New “Outdoor” campaign launched in Beijing. The ads do not use celebrities, athletes, fancy designs or pictures, or excessive use of slogans, just bold red coloring and thought provoking sentence: Cool is about to arrive..
perfect harmony.”