catherine veca mejia graphic design portfolio
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Bergen Community College presents the Bergenstages production of
ANGELS IN AMERICA PART ONE: MILLENNIUM APPROACHES By Tony Kushner Directed by Thomas O’Neill
Ciccone Theatre
Dec. 6, 7, 12, 13* & 14 at 7:30 PM Dec. 7 & 14 at 2:00 PM * A special sign-interpreted performance. $15.00 General Admission $10.00 BCC & Seniors (65+) $5.00 Students Tickets available in room A-130 or online at http://tickets.bergen.edu
For further information please call 201-447-7428 b
Bergenstages 2013 – 2014 Season Continues: December 17, 2013
ANGELS IN AMERICA PART ONE: MILLENNIUM APPROACHES Bergen Community College presents the Bergenstages production of
By Tony Kushner Directed by Thomas O’Neill
“A Christmas Carol” By Charles Dickens Distinguished Artist – Dustin Charles & Skyline Theatre Ciccone Theatre
February 21, 22, 27, 28 & March 1, 2014 “Other People’s Money” By Jerry Sterner Ender Hall Lab Theatre
April 11, 12, 17, 18 & 19, 2014 “The Threepenny Opera” By Bertolt Brecht Music by Kurt Weill Ciccone Theatre
TBD
BCC Theatre Club presents Vaudeville Night Ender Hall Lab Theatre
May 1, 2 & 3, 2014
The Directors Lab Ender Hall Lab Theatre
June 5, 2014
22nd Annual Young Playwrights Festival Ciccone Theatre
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Bergen Community College presents the Bergenstages production of
ANGELS IN AMERICA PART ONE: MILLENNIUM APPROACHES By Tony Kushner
Ciccone Theatre
Directed by Thomas O’Neill
Dec. 6, 7, 12, 13* & 14 at 7:30 PM Dec. 7 & 14 at 2:00 PM
* A special sign-interpreted performance. $15.00 General Admission $10.00 BCC & Seniors (65+) $5.00 Students Tickets available in room A-130 or online at http://tickets.bergen.edu For further information please call 201-447-7428
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Theater Poster•playbill•postcard design Bergen Stages Contest Winner
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Publisher: Houghton Mifflin Harcourt
New York Times bestseller A Best Book of the Year Los Angeles Times, Washington Post Book World, Chicago Tribune, St. Louis Post-Dispatch, Rocky Mountain News “Energetic, inventive, and ambitious . . . an uplifting myth born of the sorrows of 9/11.” —Boston Globe Jonathan Safran Foer emerged as one of the most original writers of his generation with his best-selling debut novel, Everything Is Illuminated. Now, with humor, tenderness, and awe, he confronts the traumas of our recent history. Nine-year-old Oskar Schell has embarked on an urgent, secret mission that will take him through the five boroughs of New York. His goal is to find the lock that matches a mysterious key that belonged to his father, who died in the World Trade Center on the morning of September 11. This seemingly impossible task will bring Oskar into contact with survivors of all sorts on an exhilarating, affecting, often hilarious, and ultimately healing journey. “Extremely Loud and Incredibly Close is a miracle, a daybreak, a man on the moon. It’s so impeccably imagined, so courageously executed, so everlastingly moving and fine.” —Baltimore Sun
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Book Cover design Six Word Memoir
SR
SR
Modeled after Lanvin’s first fragrance bottle, this hard-bodied minaudière is detailed with a metal ball
Lanvin just raised the bar on cowboy boots. Sitting on a 5” high heel, this knee-high Platform Cowboy
push lock closure. Finished with a cord wristlet strap, the hinged minaudière is lined in soft suede.
Boot is detailed with intricate stitching and scalloped leather trim. Designed with functional pull tabs at
SarahRozek
201-362-5798 | sarahrozek@gmail.com PORTFOLIO
Lanvin - Arpege Minaudière
Lanvin - Platform Cowboy Boot
the topline, the boot is finished with a protective metal plate on its pointed toe.
SR The Row Pre-Fall’13 Collection Introduction
Lanvin Pre-Fall’13 Collection Introduction
Since The Row’s founding in 2006, creative directors Mary Kate and Ashley Olsen have become acclaimed
Founded by Jeanne Lanvin in the early 1900s, the house of Lanvin began as a family affair with Jeanne
connoisseurs in the art of luxurious subtlety, transforming basic pieces with unexpected details that
creating beautiful clothes for her beloved daughter, Marguerite Marie-Blanche. Her clothes quickly
elevate an entire wardrobe. The duo began with a mission to create the perfect tee and have since
attracted attention of Parisian socialites with their lavish trimmings, intricate embroideries and detailed
successfully expanded their brand to include a full range of ready-to-wear, eyewear and handbags.
decorations. Currently helmed by critically acclaimed creative director Alber Elbaz, the venerable house
Known for their elegant and minimal approach to everywoman daywear, the Olsens were named by the
remains true to its roots, producing perfectly imperfect clothes with the finest fabrics, distinctive
CFDA as the 2012 Womenswear Designers of the Year.
detailing and impeccable tailoring.
Keeping in line with the traditions of the house, the Pre-Fall 2013 collection revolves around the notion
Elbaz delivers a wild mash-up of prints and classics in his pre-fall collection. Ranging from luxe calf hair to
of “wearable luxury.” The streamlined, understated pieces convey a sense of relaxed elegance with their
rich wool, the collection is dominated by animal prints and cape silhouettes. Finished with edge-to-edge
oversized cuts, balanced by graceful lines and classic monochromatic colorways. Tailored tuxedo
and wrap closures, the pieces are detailed with floral-patterned beadwork, dramatic darting and chunky
separates and wide obi belts infuse the collection with a touch of Eastern sensibility, while the subtle
jewels. Among the exotic prints and dark solids, a solitary pop of red stands out on a strapless cocktail
lavish details are reminiscent of the brand’s signature style. Finished with removable mink and beaver
dress complete with Lanvin’s signature exposed seams.
cuffs, a floral-jacquard weave so precise that it resembles duchesse satin and a touch of fine rib-knit cashmere, the back-to-basic pieces are infused with just the right amount of luxury.
Portfolio Design
SR
The Fundamentals of Graphic Design
Contents How to get the most out of this book Introduction Chapter
1
Graphic design as a discipline
10
The graphic design process
72
What is graphic design?
What is a graphic designer?
12
Group structures and working methods
Gavin Ambrose + Paul Harris
14
16
Graphic design today
22
Chapter Influences and creative elements Graphic design: art or craft? Industrialisation Technology Typography Consumerism Identity and branding Social responsibility Modernism and postmodernism Nostalgia and rhetoric Semiotics Vernacular
2 24 26 28 32 38 44 46 56 58 64 66 70
Chapter The graphic design process The brief Articulating design Sources of inspiration Design as problem solving Creative thinking Wit and humour Layers of meaning Development and experimentation Art direction Prototyping Commissioning art
3 72 74 76 78 80 84 86 90 92 96 98 102
4 6 8
Chapter Delivering the Message Print Direct mail Information design Packaging Screen design Environmental desing
4 110 110 116 118 120 122 126
Chapter Procuring Work Self-promotion Portfolios
5 138 140 146
Chapter The production process Basic tools Specialist colour File formats Print finishing
6 148 150 156 160 162
Appendix Glossary Index Acknowledgements
177 178 190 192
Contents 5
What is graphic design?
Graphic design is a creative visual arts discipline that encompasses many areas. It may include art direction, typography, page layout, information technology and other creative aspects. This variety means that there is a fragmented landscape for design practice within which designers may specialise and focus.
Technological development has placed designers at the heart of the creative process. Often, a graphic designer manages the design process and coordinates the work undertaken by other creative disciplines as part of a job. As such, the scope of a designer’s responsibilities now includes print buying, website programming, photography, page layout, materials selection, art direction, freehand illustration, computergenerated illustration (CGI), project management, client account management, storyboarding, editing and pre-press production. Monza 1948 (left)
Max Huber designed this poster to advertise motor racing at Monza, Italy in1948. It incorporates various elements, such as typography,imagery and colour, to present the concept of motorracing. Although no car is pictured, the design captures the essence of speed and competition through the use of coloured arrows and angled, diminishing type.
The evolution of graphic design Graphic design developed from the printing and publishing industry, with the term itself first used in the 1950s. At that time there was a clear demarcation within the different stages of the print productionprocess, with specialist professionals or trades performing each one. These stages involved printers, scanners, photographic reproduction, graphic design, typesetters, print buyers, film, proofreaders and production managers. The consumer economy that emerged in the western world following the Second World War brought with it the emergence of bright and attractive packaging as competition between products intensified. The number of magazines also began to increase, resulting in greater demand for visually appealing designs. These coincided with developments in print technology and opened up new production possibilities that designers were well placed to take advantage of. The success of graphic design helped to make it even more indispensable.
As the power of colourful visual communication became widely appreciated, graphic design grew from the need to provide visual communication to the consumer world and spread throughout different sectors of the economy, while continuing to harness the technological developments that progress brought forth. Technological development, particularly in the digital age, has revolutionised and rationalised the processes of print production. Trades such as typesetting and artwork preparation have become obsolete, as they can now be performed by a designer. As a consequence, graphic design has developed into a multifunctional role that sees the designer playing a pivotal role in the production process. This demands great versatility and the need to communicate effectively with many different professionals. In the past, designers would have undertaken all aspects of a job from the generation of ideas to hand-drawing type for headings and layout.
12 The Fundamentals of Graphic Design Graphic design as a discipline
Revolutions (right)
Pictured is a poster created by 3 Deep Design that hassimilarities to the adjacent Monza poster, made in the pre-computer age, despite the fact that they were created using different technology. Both feature type and images that tell a message and create visual impact. Technology may alter how designs are created and produced, but good design always goes beyond this via the effective application of design principles.
What is graphic design? > What is a graphic designer? 13
Book Design
Magazine Layout
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Page 2
Magnifique Invention
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Playing Cards package and cards design
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type++&cards ♥♠♦♣
♥♠♦♣ Playing Cards
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playing cards
Type&Cards
Package Design
Hatzolah of Mill Basin
Hatzolah of Mill Basin
ANNUAL AUCTION SPONSORS We would like to express our gratitude to the following sponsors of this year’s annual auction.
BENEFACTOR Maimonides Medical Center
Auction Coordinators
Managing Director of Finance
Gift Chairpeople
Adar Hilbert Dawn Levy
Linda Erdos
Suzi Arlick Rita Berkovitz
Ronnie Birnbaum
Susan Kohn
Betty Sendzischew
Sylvia Fuksbrumer
Jennifer Levy
Agnes Blumkin
PLATINUM Robert and Helene Beda Alex and Rachel Forkosh Keith and Renee Kantrowitz Jackie and Stuart Miller Jeffrey and Arlene Peldman Abraham & Linda Podolsky Jay & Sharon Podolsky Stuart and Shirley Podolsky Mindy and Howard Podolsky
ANNUAL AUCTION COMMITTEE
Ariel Levy
Dov Genut
Zenek and Fannie Podolsky Alex and Olga Rovt
in honor of Mr. & Mrs. Simon Roth
Max Rovt Sam and Marina Shwartz Steve and Nina Steigelfest Miki and Jane Yakubovich Michael Steinhardt
Rabbi and Mrs. David Halpern in Honor of Our Children and Grandchildren. Helene and Susan Master in memory of Marvin Master, Mordechai ben Binyomin, z”l Sol Velelis in honor of Adam Velelis Rabbi and Mrs. Myron Rakowitz. Sephardic Jewish Center of Canarsie. Students and Staff of Crown Heights Yeshiva.
Auction Booklet design•interior pages
@millbasinhatzolah
Jackie Miller
Michael Weisblatt
Abby Miller
Sylvia Uziel
Dean Pellach
Susan Izsak
Limor Ziarno
Leah Podolsky
Tali Kabilo
Leah Seidler
Annual Auction Supporters and Volunteers Nurit Baum
Helene Beda
Lenore Fleischman
Aimee Sidaoui
Rachel Forkosh
Arlene Peldman
Ronnie Levy
David Podolsky
Steven Miller
Michael Podolsky
Avital Glass
Leor Boyango
Ronald Lichtman
Howie Fleischman
Florence Reiser
Eti Cohen
SUPPORTER
Limor Talasazan
Ronit Hanono
Esti Boyango
Bay Ridge Orthopaedic Associates, P.C
Alan Skurnik
Paulette Lichtman
Martha Hershkovich
Avi Boas
SILVER
View prizes and order online at www.millbasinhatzolah.org &
Jenny Ginsberg
Annie Sidaoui
Estelle Peretz
Sharon Podolsky Shirley Podolsky Kenar Toledo
Shulamis Skurnik
Linda Podolsky
Michelle Steigelfest
Mindy Podolsky
Adam Ziarno
Kerry Yefet
Young Leaders Committee Danielle Beda
Jesse Cohen
Michelle Kraidman
Natalie Sidaoui
Joey Berkovitz
Lauren Cohen
Sarah Levy
Michal Yefet
Ariel Cohen
Jesse Idy
Ashley Miller
Gabrielle Cohen
Debi Kraidman
Rachel Miller
View prizes and order online at www.millbasinhatzolah.org &
@millbasinhatzolah
fitness dancing posters
Zumba Fundraiser for Maricel & Co.
Our friend (and favorite hair stylist on the planet) recently lost everything in a devastating fire. To help get her and her amazing family back on their feet, we’ve decided to do what we do best: DANCE! Let’s join together and create a beautiful expression of humanity for these beautiful people we all know and love.
Sunday, March 16th 2:00-4:00pm Registration begins at 1:00pm Beautiful Bodies Bootcamp 469 New Jersey 17 Paramus, NJ
Hosted by saraH rozek & abby Vander Veer ylliannis “lele” ramirez Hila reVaH CatHerine VeCa “Cat”
Register online at www.sarahrozek.com $20 in advance/$25 at the door
Fundraiser to benefit the
Fundraiser to benefit the
AmericAn cAncer Society’S relAy for life Hosted by Celeste Luterzo
AmericAn cAncer Society’S relAy for life Hosted by Celeste Luterzo
Instructors
Sarah Rozek Abby Vander Veer Lele Ramirez
Sunday, May 4th
Beautiful Bodies Boot Camp 469 New Jersey 17 Paramus, NJ 07652
3:30-5:00pm
Registration 3pm Raffles will be 5pm-530pm Fundraiser to benefit
the
AmericAn cAncer Society ’S relAy for life Register at www.sarahrozek.com $20 in advance $25 at the door
Instructors
Sarah Rozek Abby Vander Veer Lele Ramirez
Hosted by Celeste Luterzo
Instructors
Sarah Rozek Abby Vander Veer Lele Ramirez
Sunday, May 4th
Beautiful Bodies Boot Camp 469 New Jersey 17 Paramus, NJ 07652
3:30-5:00pm
Registration 3pm Raffles will be 5pm-530pm Fundraiser to benefit
Sunday, May 4th
Beautiful Bodies Boot Camp 469 New Jersey 17 Paramus, NJ 07652
3:30-5:00pm
Registration 3pm Raffles will be 5pm-530pm $20 in advance $25 at the door
Register at www.sarahrozek.com
the
AmericAn cAncer Society ’S relAy for life Register at www.sarahrozek.com $20 in advance $25 at the door
Hosted by Celeste Luterzo
Instructors
Sarah Rozek Abby Vander Veer Lele Ramirez
Sunday, May 4th
Beautiful Bodies Boot Camp 469 New Jersey 17 Paramus, NJ 07652
3:30-5:00pm
Registration 3pm Raffles will be 5pm-530pm $20 in advance $25 at the door
Register at www.sarahrozek.com
F I T N E S S
W AT E R
F I T N E S S
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takes you beyond the finish line
Grape
W AT E R
takes you beyond the finish line
Branding
Paintings•Oil on Canvas
Black and White Film Photography
thank you