03 Visual Standards Guide
THE PAST
SEAWORLD
4
03
VISUAL STANDARDS GUIDE
CHAPTER 1
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VISUAL STANDARDS GUIDE THE PAST
SeaWorld
SEAWORLD
6 VISUAL STANDARDS GUIDE
THE PAST
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CHAPTER 1
SEAWORLD
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CONTENS CONTENTS
CHAPTER 1
02
03
04
THE PAST THE OLD SYMBOL
10
THE OLD STORY
12
THE NEW SYMBOL THE NEW SYMBOL
16
IDEA DEVELOPMENT
18
LOGO ANATOMY
20
THE SIGNATURE
22
CLEAR SPACE
24
DIMENSION RESTRICTIONS
26
INCORRECT USE
28
9
THE NEW VISUAL SYSTEM USE OF TYPE
32
COLOR PALETTE
40
LOGO COLOR
42
STATIONERY
44
THE FUTURE DIRECTIONS BRAND MAP
48
FUTURE OF SEAWORLD
50
THE PAST
01
SEAWORLD
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CHAPTER 1
THE PAST
THE PAST
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CHAPTER 1
VISUAL STANDARDS GUIDE
1.1 THE OLD SYMBOL ORIGINAL LOGO This is a review of SeaWorld’s logo development since 1964.
SEAWORLD
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SeaWorld® opened its gates for the first time in 1964, founded by George Millay, Milt Shedd, Ken Norris and David DeMott. Originally planned as an underwater restaurant, the concept grew into a marine zoological park on 21 acres along the shore of Mission Bay in San Diego.
CHAPTER 1 The dolphin and penguin show at the underground amphitheater (Courtesy of the Shedd family)
1964
13
1966
Current
THE PAST
1979
VISUAL STANDARDS GUIDE
1.2 THE OLD STORY BRIEF HISTORY OF SEAWORLD 14 Our roots can be traced to 1959 when what would become Busch Gardens® Tampa opened as a small bird sanctuary and garden, both adjacent to the new Anheuser-Busch brewery. The park soon expanded with the country’s first free-range habitat for herds of animals, more extraordinary zoological attractions and an array of roller coasters and shows. Today, there are two Busch Gardens parks: the original Tampa, Fla. location and Busch Gardens Williamsburg, Va. which opened in 1975. Both parks are familyoriented theme park destinations designed to immerse guests in foreign geographic settings.
SEAWORLD
Each of the Busch Gardens has a companion water park. Located adjacent to Busch Gardens Tampa, Adventure Island® is a 56 acre water park that is filled with water rides, dining and other attractions that incorporate a Key West theme. The theme park is the seventh most-attended water park in North America. Water Country USA® is located near Busch Gardens Williamsburg and is Virginia’s largest family water play park. It has state-of-the-art water rides and attractions all set to a 1950s and 1960s surf theme. SeaWorld: Waves of Growth
CHAPTER 1
15 SeaWorld® opened its gates for the first time in 1964, founded by George Millay, Milt Shedd, Ken Norris and David DeMott. Originally planned as an underwater restaurant, the concept grew into a marine zoological park on 21 acres along the shore of Mission Bay in San Diego. With an initial investment of $1.5 million, 45 employees, several dolphins, sea lions, and two saltwater aquariums, SeaWorld drew more than 400,000 visitors its first year.
THE PAST
Today, there are three SeaWorld parks in the U.S., including the original San Diego, Calif. location, and parks in Orlando, Fla. and San Antonio, Texas. We also created more parks that connect guests with marine life in new ways. The exclusive Discovery Cove® in Orlando is a tropical oasis where guests can swim with dolphins and other sea life. Aquatica SeaWorld’s Waterpark™, with locations in Orlando, San Antonio and San Diego, combines water park thrills, nature and animals for a unique family experience. The parks’ up-close animal encounters, educational attractions and innovative entertainment are designed to inspire guests of all ages to celebrate, connect with and care for the natural world around them.
SEAWORLD
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CHAPTER 2
THE NEW SYMBOL
VISUAL STANDARDS GUIDE
THE NEW SYMBOL
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CHAPTER 2
VISUAL STANDARDS GUIDE SEAWORLD
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1.1 THE NEW SYMBOL TO PRESENT A NEW SEAWORLD Our new logo includes a shield shape graphic and a word mark. These two can be presented together or separately. The instruction on how and where to use different format of logos will be introduced in later chapters.
THE NEW SYMBOL THE NEW SYMBOL
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THE NEW SYMBOL CHAPTER 2
VISUAL STANDARDS GUIDE
1.2 IDEA DEVELOPMENT PROTECT MARINE ANIMALS Retrieve to SeaWoorld’s soul, SeaWolrd’s goal is to build a sustainable relationship between human and marine lives. The shield outer shape to present SeaWorld targeting on protection of the ocean. Non specific fish swinging from both left to right and right to left to present the ocean ecosystem as one universe. The whole marine world is under protection through the effort of SeaWorld. The colors on the logo transit from darker from bottom to lighter at bottom to show the depth of the sea. SeaWorld care about marine lives from deep 36, 200 feet.
+ Marine animals
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+ Ocean
Protection
THE NEW SYMBOL
+ SEAWORLD
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CHAPTER 2
VISUAL STANDARDS GUIDE
1.3 LOGO ANATOMY THE STRUCTURE OF LOGO DESIGN Logo anatomy presents how SeaWorld’s logo was constructed, structured, and balanced. It clearly shows the geometric shapes that within the logo.
22
X 0.5 X 0.5 X
SEAWORLD
The wave on the word mark is using different color from the type. The color different might cause printing overlay or miss match. Therefore white space is created around the wave for printing convenience. The space between the wave and the type equal to half height of the “E” top bar.
A
THE NEW SYMBOL
23
A X
X
CHAPTER 2
VISUAL STANDARDS GUIDE
1.4 THE SIGNATURE SYMBOL, LOGOTYPE, AND SIGNATURE The symbol is the graphic icon on the logo. The structure of the symbol considered the cost and printing process. The Logotype is a typographic descriptor which includes the name, SeaWorld. The signature system is the combination of the graphic icon and the typographic descriptor. Proper use of the SeaWorld signature is the foundation of the visual identity program. Follow the standards outlined in this manual to ensure that the correct form of the signature is always used.
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Symbol Signature
SEAWORLD
Logotype
THE NEW SYMBOL
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CHAPTER 2
VISUAL STANDARDS GUIDE
1.5 CLEAR SPACE LOGO PLACEMENT For ultimate visibility and impact, it’s important to retain a designated clear space around the signature. The minimum clear area is shown below. This area is designated as being equal to the height of the letter in the logotype. It should never be intersected or intruded upon by any other graphic object or edge. Nor should it be enclosed in a shape. Maintain this clear space in all uses to give the signature the proper breathing room to visually stand out.
26 As a unit of measurement, “x” equals the cap-height of the letter “S” in “SeaWorld.” The minimum required clear space is a distance of “x” surrounding each side of the signature. Allow additional clear space between the signature and any other adjacent elements in the layout (type, illustrations, photos, etc.) whenever possible.
SEAWORLD
The logo should never be intersected or intruded upon by any other graphic object or edge. Nor should it be enclosed in a shape.
CHAPTER 2
X
X
27
X
X=height of S letters
X
THE NEW SYMBOL
X
VISUAL STANDARDS GUIDE
1.6 DIMENSION RESTRICTIONS DIFFERENT COMBINATIONS FOR USES For ultimate visibility and impact, it’s important to retain a designated clear space around the signature. The minimum clear area is shown below. This area is designated as being equal to the height of the letter in the logotype. It should never be intersected or intruded upon by any other graphic object or edge. Nor should it be enclosed in a shape. Maintain this clear space in all uses to give the signature the proper breathing room to visually stand out.
HEIGHT
28
!0 M
1M
SEAWORLD
5 CM
1 CM
VERSION A
VERSION B
THE NEW SYMBOL
VERSION C VERSION D
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CHAPTER 2
VISUAL STANDARDS GUIDE SEAWORLD
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1.7 INCORRECT USE DON’T DO THESE Keep the consistent presentation of the identity is important. Therefore, the way the signature is displayed must be given careful attention shown below are examples of incorrect or unacceptable uses of the SeaWorld signature.
CHAPTER 2
Do not change the orientation of the symbol
Do not add any other phrases to the signature
Do not use two-color combinations other than specified in this manual
Do not wrap type closely around the symbol
Do not distort, stretch or vary the proportions of the symbol
Do not use a shape to tightly surround or enclose the symbol
Do not superimpose a colored symbol or signature on a colored or black background
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THE NEW SYMBOL
Do not substitute other typefaces or letterforms in the signature
SEAWORLD
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CHAPTER 3
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CHAPTER 3
THE NEW VISUAL SYSTEM
THE NEW VISUAL SYSTEM
VISUAL STANDARDS GUIDE
3.1 USE OF TYPE TYPEFACE CHOICES Type plays an important role in SeaWorld’s Visual Identity Program. It must be used consistently along with other visual elements such as the symbol, logo, color, signature shape and publication formats to create and maintain the “preserving marine animals” look.
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1
DIN Designed at ParaType (ParaGraph) in 1997 by Tagir Safayev. Based on a condensed style of DIN type family (Linotype Staff designers). That is a group of sans serif faces made to conform to the German Industrial Standard. Based on geometric style, they vary in width but not in weight.
SEAWORLD
This typeface gives SeaWorld a modern look compare to the serif face that SeaWorld is using on their current logo. The condensed din contrast with the linear wave on top, which creates a vusal balance.
CHAPTER 3
3
Serifa
Avenir
This slab serif font of Adrian Frutiger is extremely legible and robust, making it suitable for most any use. Based on the forms of Univers, Serifa makes a harmonious and timeless impression.
Adrian Frutiger designed Avenir in 1988, after years of having an interest in sans serif typefaces. The word Avenir means “future” in French and hints that the typeface owes some of its interpretation to Futura. But unlike Futura , Avenir is not purely geometric; it has vertical strokes that are thicker than the horizontals. These nuances aid in legibility and give Avenir a harmonious and sensible appearance for both texts and headlines.
The bold Serifa is a good choice for Seaworld’s title. Serifa is bold, strong, and stable. As title typeface, they can draw people’s attention at beginning and create great contrast with Avenir, the body typeface.
Here we are creating the future of an old brand. Avenir’s cleaness represent the purity of our band goal. It also works very well with bold Serifa.
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THE NEW VISUAL SYSTEM
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VISUAL STANDARDS GUIDE
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DIN
DINCOND-BOLDALTERNATE
SEAWORLD
ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
THE NEW VISUAL SYSTEM
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CHAPTER 3
VISUAL STANDARDS GUIDE
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Serifa ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 SERIFA STD 65 BOLD
ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
SEAWORLD
SERIFA STD 55 ROMAN
NO WATER, NO LIFE. NO BLUE, NO GREEN.
CHAPTER 3
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THE NEW VISUAL SYSTEM
FROM SYLVIA EARLE, OCEANOGRAPHER
VISUAL STANDARDS GUIDE
Avenir ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
40
AVENIR LT STD 85 HEAVY ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
AVENIR LT STD 65 MEDIUM ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
SEAWORLD
AVENIR LT STD 55 ROMAN
CHAPTER 3
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THE NEW VISUAL SYSTEM
Each year, THREE times as much rubbish is dumped into the world’s oceans as the weight of fish caught.
VISUAL STANDARDS GUIDE
3.2 COLOR PALETTE COLOR COMBINATION Color is a critical element in creating a good identity and harmonize visual system. It can be used to link certain information, and to offer the viewer visual cues for continuity and/ or differentiation.
Primary Color
CMYK
R G B
L a b
H E X
Beach Blue
74 \ 36 \ 25 \ 1
135 \ 200 \ 214
76 \ -19 \ -15
86c7d6
Ocean Blue
45 \ 5 \ 13 \ 0
71 \ 136 \ 164
53 \ -16 \ -22
4788a4
100 \ 86 \ 38 \ 31
22 \ 48 \ 87
19 \ 1 \ -28
152f57
0 \ 74 \ 72 \ 0
255 \ 104 \ 75
64 \ 57 \ 75
ff684a
42
Underwater Blue
SEAWORLD
Protection Orange
CHAPTER 3
Secondary Color
Spring Blue
CMYK
R G B
L a b
H E X
27 \ 6 \ 10 \ 0
185 \ 211 \ 219
83\ -8 \ -7
b9d3da
Summer Blue
Winter Blue
Connection Orange
74 \ 27 \ 30 \ 1
64 \ 148 \ 166
57 \ -23 \ -18
4093a5
78 \ 59 \ 26 \ 52
74 \ 101 \ 139
42 \ -2 \ -25
4a658b
1 \ 44 \ 73 \ 2
245 \ 158 \ 87
73 \ 28 \ 50
f49e56
THE NEW VISUAL SYSTEM
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VISUAL STANDARDS GUIDE
3.3 LOGO COLOR ON DIFFERENT BACKGROUND The color specifications were developed to add flexibility and protect the appearance of the signature. Follow the rules below in handling the SeaWorld logo or a signature.
Preferred Color
SEAWORLD
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One Color
THE NEW VISUAL SYSTEM
Black White
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CHAPTER 3
VISUAL STANDARDS GUIDE
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3.4 STATIONERY USES OF VISUAL SYSTEM
SEAWORLD
The stationery set shows how to apply different colored logos on different colored background
Cover Letter Envelop Business Card App on IPad App on IPhone CD Label
THE NEW VISUAL SYSTEM
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LOGO COLOR CHAPTER 3
VISUAL STANDARDS GUIDE
CHAPTER 4
THE FUTURE DIRECTIONS
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THE FUTURE DIRECTIONS
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CHAPTER 4
VISUAL STANDARDS GUIDE
4.1 BRAND MAP NEW BRAND UNIVERSE Following the new mission statement of the brand—protect marine animals through public involvement, he future of developing directions for SeaWorld are protecting resources, generating resources, and spreading resources. All products, services, activities, business will fall into these three directions.
Protect Marine Animals
V-2
II-5
I-2
I-5
I-6 V-3
III-1
V-6 VI-1
I-1
III-5
VI-6
I-4
IV-1
II-2 IV-2
II-4
IV-3
III-4
VI-2
VI-3
ECO N O M IC
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III-2
I-3
VI-5
II-2
II-1 III-3
V-1
II-3 IV-4
RC E S
ER P COT NEOC M TIINC G
EGCE ON
U SO
VI-4
ES
RE
V-5
C UR
CG IN MT OA NER
RE SO
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VI-7
V-4
S DIST RIBUTING RESOURCE
CHAPTER 4
Generating Resources Protecting Resources Distributing Resources
I. SeaWorld Park & Resort
II. SeaWorld Consumer Products
I-1. Underwater SeaWorld
II-1. Sea Animal cards
I-2. SeaWorld + Aquarium
II-2. SeaWorld Family
I-3. SeaWorld Sports
II-3. Ocean Encyclopedia
I-4. SeaWorld Travel
II-4. SeaWorld Water Equipment
I-5. SeaWorld Hotel
II-5. SeaWorld Model Collection
I-6. SeaWorld+ Sustainable Seafood Organization
III. SeaWorld Studio Entertainment
IV. SeaWorld Media Network & Tech.
III-1. SeaWorld Picture
IV-1. SeaWorld Online
III-2. SeaWorld Virtual Reality
IV-2. SeaWorld Channel
III-3. SeaWorld Photography Competition
IV-3. SeaWorld Games
III-4. SeaWorld Anime Studio
IV-4. SeaWorld Magazine
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III-5. SeaWorld Underwater Gallery
VI. SeaWorld Rescue Centers
V-1. Open Lab day
VI-1. SeaWorld Rescue Center
V-2. Marine Animal Annual Report
VI-2. SeaWorld Volunteer Program
V-3. SeaWorld+ Environmental Agencies and Organization
VI-3. Clean Beach Festival
V-4. SeaWorld Library
VI-4. SeaWorld Fishing Competition on Invasive Ocean Species
V-5. University partnership
VI-5. SeaWold Crafts Workshop
V-6. SeaWorld International Guard
VI-6. SeaWorld Cleaning VI-7. SeaWorld Activist Group
THE FUTURE DIRECTIONS
V. SeaWorld Research Laboratory
VISUAL STANDARDS GUIDE
4.2 FUTURE OF SEAWORLD THE FUTURE BUSINESS DEVELOPMENT All the business activities from SeaWorld follows its mission, which is protecting marine animals. However, SeaWorld is divided into six branches for serving different purpose. There are different services, products, activities under each branch.
SeaWorld
I. SeaWorld Park & Resort
SeaWorld Park & Resort
1. Underwater SeaWorld
SeaWorld Consumer Products SeaWorld Studio Entertainment SeaWorld Media Network & Tech. SeaWorld Research Laboratory SeaWorld Rescue Centers
S
EN EO EX
An underwater SeaWorld can be build with glasses. Corals and different sea plants can be grew around the park to attract sea animals. Visitors can go there to watch how those animals living in the nature not in the tank. It also offers different diving classes and all kinds of underwater activities.
2. SeaWorld + Aquarium
C
SeaWorld Underwaterpark partnerships with aquariums around the world to promote the sustainable ocean environment for marine lives.
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3. SeaWorld Sports
EO
S
SeaWorld Sports provide both ocean related sports opportunities and training programs. People can take classes to learn how to dive, how to surf, how to do snorkeling, and so on.
4. SeaWorld Travel
S
EX
SeaWorld Travel offers different kinds of trip for people to experience the ocean through different facilities. People will learn the secrets of the ocean while experiencing it.
5. SeaWorld Hotel
S
EX EN
SEAWORLD
SeaWorld Hotel builds eco-friendly underwater hotels around the world. Through the glass built in the room, visitors can view the fish swimming around the hotel while relaxing. P
Product
S
Service
EN
Environment
EX
Experiences
EO
Educational Opportunities
EV
Event
C
Co-Branding Opportunities
6. SeaWorld+ Sustainable Seafood Organization
C
SeaWorld, together with sustainable seafood organization try to educate and empower consumers about the issues surrounding sustainable seafood. Selected sustainable SeaWorld Organization: The Aquaculture Stewardship Council (ASC) The Marine Stewardship Council (MSC)
CHAPTER 4
II. SeaWorld Consumer Products
III. SeaWorld Studio Entertainment
1. Sea Animal cards
1. SeaWorld Picture
EO
2. SeaWorld Family
P
EO
SeaWorld Family includes all the characters from SeaWorld Picture and SeaWorld Anime Studio. It produce all the related toys, stuffed animals, souvenirs at SeaWorld Rescue Centers and Underwater SeaWorld.
3. Ocean Encyclopedia
P
EO
Ocean Encyclopedia will interesting illustration targets on young people and kids. It helps people build a basic knowledge system on sea ecology.
4. SeaWorld Water Equipment
P
SeaWorld Water Equipment produces all kinds of equipment that related with underwater activities, for example, diving suit, goggles, underwater camera, and etc. High quality equipment helps people to explore the ocean world safely.
5. SeaWorld Model Collection
P
SeaWorld creates high quality models of marine animals. People can purchase them from SeaWorld Park or collect them from participating all kinds of SeaWorld volunteer program.
P
EX
SeaWorld Picture produces documentary movies, feature movies and shows that topic on marine lives. Those works will be played on both movie theatre and SeaWorld Channel.
2. SeaWorld Virtual Reality
P
EX
SeaWorld visual reality can bring people to the undersea world without going down to the real water. People can watch and experience the deep ocean through the VR equipment.
3. SeaWorld Photography Competition
53 EV
SeaWold Photography Competition hosts once a year. Any kind of marine animal related photography can be submitted.
4. SeaWorld Anime Studio
P
EX
SeaWorld Studio creates different marine characters every year. Comics, movies, anime will be made around those characters. The mascot related toys will be produced by SeaWorld Consumer Products.
5. SeaWorld Underwater Gallery
P
EX
SeaWorld encourages artists to create underwater artworks that can be both the home of marine lives and attractions for tourists.
THE FUTURE DIRECTIONS
P
A set of cards that contains one sea animal on each of the card. Players can play game and learn about different marine species. This product targets on kids and young customers. This product contains both physical and digital version, which you can download from App store.
VISUAL STANDARDS GUIDE
IV. SeaWorld Media Network & Tech.
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P
Product
S
Service
EN
Environment
EX
Experiences
EO
Educational Opportunities
EV
Event
C
Co-Branding Opportunities
1. SeaWorld Online
S
EX EO
SeaWorld provides experience and activities online. SeaWorld Online set up underwater camera at . People can go online to check on those camera 24/7, no matter where you are at.
2. SeaWorld Channel
S
EX EO
SeaWorld Channel will play movies that were produced by SeaWorld Picture. It will also plays different kinds of show that related with marine lives.
3. SeaWorld Games
P
EO
SeaWorld Games develop marine related games for phones, computer, and different play stations. While playing games, people can learn some knowledge about the ocean.
4. SeaWorld Magazine
P
EO
SEAWORLD
SeaWorld magazine issues every month. It contains articles that writing about the journey to the ocean, knowledge on marine animals, and different activities from SeaWorld.
CHAPTER 4
V. SeaWorld Research Laboratory
VI. SeaWorld Rescue Centers
1. Open Lab day
1. SeaWorld Rescue Center
SeaWorld has its own research lab for scientist to do all kinds of experience. Once a week, this lab will be open to the public. With online registration, limited number of people can take a tour in the lab. Maybe can join some simple test.
2. University partnership
EO
C
SeaWorld will partner with different universities around the world to do research on how to better protect the ocean and our sea friends. Universities that with marine related major or lab can work together.
3. Marine Animal Annual Report
EO
P
SeaWorld publishes this Marine Animal Annual Report includes the changes on ocean environment, extinct fish species in last year, tasks that have been done by SeaWorld.
4. SeaWorld+ Environmental Agencies and C Organization SeaWorld works with other environmental organizations to try to solve ocean pollution problem, and make the ocean a better place for marine animals to live. Selected sustainable SeaWorld Organization: Sierra Club National Audubon Society Worldlife Fund
5. SeaWorld Library
EO
SeaWorld Library together with local public libraries try to improve ocean literacy with libraries. It has both physical library and online library that are available to the public.
6. SeaWorld International Guard
S
SeaWorld International Guard offers helps to Marine related NGO around the world, especially from the third world countries.
S
EN
SeaWorld Rescue Center rescue marine animals from injured, running aground, illegal captivity, and so on. The final goal is to help those marine animals to return to the ocean.
2. SeaWorld Volunteer Program
EO EX
SeaWorld’s volunteer program allow people to participate on all kinds of activities around the country. It is also a great opportunities for people to meet new friends with same interest on the ocean.
3. Clean Beach Festival
EO
EX
55
EV
SeaWorld is going to hold a festival once a year at one beach. People will gather together and pick up garbage along the beach. After that, different activities can be held to let people enjoy their clean beach after one day of hard working.
4. SeaWorld Fishing Competition on Invasive EO EX EV Ocean Species SeaWorld is going to hold a festival once a year at one beach. People will gather together and pick up garbage along the beach. After that, different activities can be held to let people enjoy their clean beach after one day of hard working.
5. SeaWorld Crafts Workshop
EO
EX EN
This workshop let people use sea as topic or materials from the sea, like shells and conch, to make artworks.
6. SeaWorld Cleaning
S
A program from SeaWorld targeting on cleaning the ocean water with different methods and technologies.
7. SeaWorld Activist Group
S
SeaWorld Activist Group create campaign internationally to achieve political goal. For example, ban on commercial whaling.
THE FUTURE DIRECTIONS
EX EO
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V-1
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VI-2
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II-4
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Image Source http://www.modernhdwallpaper.com/wp-content/ uploads/2012/01/Wallpaper-for-Ocean-life-146.jpg http://4.bp.blogspot.com/-n6jpRnSUulo/Ut-vPyAU3KI/ AAAAAAAAWCY/90sgKjnkKqI/s1600/Beautiful+Small+Fish es+Wallpapers+hd+%25283%2529.jpg http://www.hdwidewallpaper.com/wp-content/ uploads/2016/08/turtle-ocean-water-macro-fish-corals-hdnew-wallpaper.jpg http://pix.avaxnews.com/avaxnews/ac/31/000131ac.jpeg http://www.uwphotographyguide.com/images/Portrait_ JorgenRasmussen_WannaPlay-AustralianSealion.jpg
SEAWORLD
Info. Source https://seaworldentertainment.com/en/who-we-are/history http://www.seasky.org/quotes/sea-quotes-oceanconservation.html
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Design
Ximan (Cathy) Cui
Class
Nature of Identity
Instructor
Hunter Wimmer
School
Academy of Art University
Epson 3880 Pro
Paper
Moab Entrada Rag Natural 190
ximancui@gmail.com cathycui.com This book is a non-commercial project for education purposes and is not intended to represent the SeaWorld brand. All rights are reserved. No part of this publication may be produced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, recording, photocopying or otherwise, without prior permission of Ximan (Cathy) Cui
THE FUTURE DIRECTIONS
Copyright Š 2016 Ximan (Cathy) Cui