one size doesn’t fit all. This isn’t a cookie-cutter marketing agency. We don’t just create brands, we don’t just offer marketing services or build websites, and we don’t just develop video or social media content. We are a catalyst for transformation. VMG creates ideas and marketing programs that shift behavior and spin the sales cycle in our clients’ favor. Our multi-cultural / multi-national team allows us to create and transform brands across the world — with a true understanding of the culture, trends and
17 years of helping brands grow opportunities. through local relevance and reach.
We love our clients. Brands we serve
Cross-Cultural Marketing — VMG is the first Hispanic ad agency on Long Island The Spanish-speaking market in America — which is set to make up a whopping 30% of the general population by 2050 — is vastly underserved. With a proactive marketing plan in place, this demographic could be responsible for a significant part of your business’s growth in the next five years.
about More Than Just Translation — Multiculturalism is in Our DNA 20 years ago, Vertigo founder Lisa Mirabile moved to Miami to establish an agency presence for the local Latin American market, where she fell in love with both the Latin culture and its people. After living and traveling through Latin America for 5 years, “Spanglish” became a part of her way of life. Two decades on, Vertigo returned to its Latin marketing roots, engaging clients who are serious about communicating with Spanish-speaking audiences.
about
What is it? If you're marketing to Americans isn't it just marketing? Aren't we a multicultural society? What am I missing? Is this just a fad? Why is it important to me as a marketer? Why is this important to companies? How do we gain market share in this space?
Hispanics are the largest minority group in the U.S.
Did you know that in just 30 years, the current multicultural minority in the United States will grow to become the majority of our population? There are 58 million Hispanics in the USA, with $1.7 trillion in purchasing power.
In media, experiences that acknowledge and respect culture are increasingly valued. Understanding exactly how culture influences consumer behavior will be essential to earning long-lasting brand loyalty. ACKNOWLEDGE AND RESPECT CULTURE .
Neilson Media Research
The Vertigo Way  Can you say it in English? Consider the generations. If you are going for an older demo, then the answer is NO  If you are after a millennial audience, consider saying it in SPANGLISH For a U.S.-dominant or bicultural audience, blend both Spanish and English into your campaign, keeping English as the primary language but integrating Spanish phrases, quotes, terms, etc. to truly connect to Hispanic consumers.
The Vertigo Way
Hispanic online consumers Hispanic Dominant (23%): This group speaks predominantly Spanish at home and consumes most media in Spanish. Typically, they’re foreign-born and have a mean age of 40. On average, they’ve lived in the U.S. for seven years. Bicultural (31%): This crowd typically speaks both English and Spanish at home, but they consume most media in English. They’re a combination of foreign and U.S. born and have a mean age of 34. They’ve lived in the U.S., on average, for 22 years. U.S. Dominant (46%): This bunch generally speaks English at home and consumes most media in English. They’re U.S. born and with a mean age of 37, they’ve lived in the U.S. an average of 36 years.
The Vertigo Way
Translate, localize, deploy  Localization is critical in states with a high population of Hispanics, such as Texas, California, Arizona, New Mexico, New York, and Florida. There are several dialects of Spanish and Spanish variants in the U.S. VMG translates your content to work throughout the U.S., using AI device detection to serve the right content to the audience.
The Vertigo Way
Hispanic online consumers Can we make big, creative solutions practical and relevant? Claro que sí.
We follow a data-based, insightsdriven method that delivers big-picture vision by looking at the marketplace, audience and brand via a Brand Planning/Shopper Marketing/Digital Engagement
Hispanic online consumers It means you can use digital marketing as a primary source to hit your audience that are millennials. Create mobile-friendly campaigns – Hispanic mobile phone owners are more likely than Anglo mobile phone owners to access the internet — 40% vs. 34%. And according to a July 2014 Google Consumer Survey, Hispanics are 1.5 times more likely to buy mobile apps and digital media than non-Hispanics. Don’t miss these opportunities to connect with Hispanic consumers. Be sure to optimize all your digital touch points and campaigns for mobile. Include Hispanic culture in online ads – Use cultural icons, trivial holidays, music, art to relate and respect. Social media – The most active of all ethnic groups on social media sites are Hispanic adults, at 72%. Spanglish is the preferred method of translation. “Hispanic” is the identity most referenced on social media overall, however the term “Latino” was mentioned more on Twitter.
Hispanic online consumers
The worst thing you can do is be inconsistent. Offering a web page in Spanish is effective, but only if your landing page is in Spanish, too. The same is true for phone orders and support: Pressing “Numero 2” for Spanish on your phone keypad is helpful only if there is a Spanish-speaking representative on the other end. If you’re going to market to consumers in Spanish, be sure to support them throughout the customer journey.
Hispanic online consumers A reaction, a big impact, a change of mind. That’s a VMGSpanglish. But we don’t rest on our cilantro leaves once an idea is launched. We make sure the idea comes alive as envisioned, across the right mix of channels and within budget. Plus, we track, measure and learn. Constantly.
we love what we do. Our solutions meet our clients’ current and future needs.
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The Vertigo Media Team possessed the intangible ability to foresee trends and shifts in the market and positioned my products to take advantage of a global shift in social and corporate responsibility
experience
Diversity should shape both our office and our ideas. Our collective should work for the greater good.
Hispanics dominate mobile video: 90% percent of U.S. Hispanics have subscribed to at least one Video on Demand Service (SVOD), which is why we ran JAYS video spots across OTT.
When companies want to expand their market share and reach more Hispanics, they come to us. PW GROSSER experienced exponential growth in 2017 and we’ve been amigos ever since.
The best way to teach diversity is through immersion. SIW gets it! 12% of the website is in Spanish. We find users prefer English but want content in Spanish to build credibility.
Helping latino’s stay healthy from miles away.
Whether it’s B-to-B or B-to-C we speak the right language with the right team and strategies that exceeds goals and keep everyone smiling.
Lisa Mirabile President Lisa Mirabile is a Creative Marketing Executive with a special focus in brand advertising, while exceptionally skilled in developing and executing innovative strategies that achieve results. Over the last fifteen years, Ms. Mirabile has established herself as an awardwinning brand strategist. Succeeded in brand-enabling communications for over 100 companies from start-ups to Fortune 500s including: American Express, Kodak, Kraft General Foods and IBM. Adept at building public relations and marketing strategies, and creative content and positions that meet new market challenges. Has built and managed her own boutique-style firm for over 17 years. Highlights
Lisa will handle all initial communication and work closely with you to understand and develop initial brand strategies. As President of Vertigo, her tasks are to manage our team and develop the overall brand strategy alongside our Creative Director.
Big Agency background A member of the Ogilvy and Mather global team for American Express. Her territory was Latin America Has owned Vertigo for over 17 years
https://www.youtube.com/watch?v=ioK6PBGYKkE
Holds a BFA degree from Syracuse University Fluent in both Spanish and Portuguese.
Fred Pesce EVP & Creative Director Fred manages our creative department to develop all concepts and design based upon approved strategy. Most recently, Fred has taught at the School of Visual Arts in the graphic design department. Fred also enjoys holding leadership workshops, mostly in NYC in collaboration with Momentum Education. Fred also sits on the board for Heart for Haiti and has helped raise tens of thousands of dollars to build a school and library.
Anya Kominicki Content Strategist Anya is a content strategist with a passion for words and storytelling in the context of new media. Anya is our content lead, but she has a head for all things tech, often leading VMG into new and fun avenues of media. Her role includes working on copywriting, social media and email strategy, branding, and information architecture for our website and marketing clients. She attended Sarah Lawrence College, where she earned a BA in Linguistics and Cultural Studies. Anya has strong working knowledge of French and German and various forms of localized International English.
Meredith Lessing Account Manager
Brings to our team twenty years of marketing experience. For ten years, Meredith owned a creative services agency focused on small business marketing and hospitality. She is committed to building relationships, developing growth strategies and productivity for our clients. She and her family reside in Blue Point where they enjoy boating and volunteering in their community. Meredith has working knowledge of French and Spanish.
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