A Tool for Success- Product Information Management What is PIM (Product Information Management)? These days Businesses have started using digital marketing strategies widely in order to communicate consistent branding and accurate product information data through various mediums. Basically, PIM is required for organizing and managing the information in one location by any kind of business so as to promote their products and services. PIM is widely used by e-commerce managers, marketers, online merchandisers, and product managers who prefer friendlier tools which enable them to arrange their product information in a systematic way. It involves a unified information database where related records and data of the products are stored.
What is the importance of PIM? Consumers are very specific about the quality of the product and majority of them spend a lot of time researching a product online before making any purchase. As a result, the high-quality content has become more important to the manufacturers, retailers and the distributors. Product Information Management being a marketing strategy is necessary for managing the product-related data to be presented to the customers.
With PIM, companies and organizations can fulfill the requirements of their customers by giving them complete and updated information of their products. This system is centered on sales and marketing which gears towards helping companies in achieving higher revenue and profit. Why do businesses need to invest in PIM? One of the significant needs for Product Information Management system is to manage the customer-facing product strategy. Also, businesses need the PIM to make their product information accessible across their enterprise to the internal users and also to make it accessible to the various external channel partners like resellers and the retail distributors. The product information is required for PIM applications such as web-shops content, ERP systems, product catalogs, and electronic catalogs to the trading partners. The Product information management system offers a great investment and the business owners only need to pick up the best solution. You can avail one such great service with Catsy. We will help you to fulfill all your business needs. Presented By