Improved Buying Confidence with Greater Genomic ASSURANCE

Access to more and better information has always been key to making wise decisions. The evolution and improvement of genetic evaluation tools too has given us an ever-clearer picture of the true genetic makeup of cattle and thus a better view of the value proposition. RightMate, powered by Top Genomics LLC is taking the evaluation of genetics and genomics one giant step further. By combining speci c genomic information with the long-proven value of EPDs, this new advancement in technology improves our depth and precision when evaluating the actual ability to transmit value and pro t.

The 3 Accreditation Logos below are designed to simplify bull selection and improve buyer con dence by more accurately describing the genetics o ered and by reducing risk. What this means to you as a customer is a much greater assurance that you are getting both what you want and need from the genetics you purchase. What it means to your seedstock provider is access to RightMate technology that simply sets them apart from the rest of the industry.

ACCREDITED GENOMIC PLUS – For the majority of producers who simply need consistent and balanced genetic improvement, without genomic setbacks, G+ Accredited bulls should be on your list for premium purchase. These sires will absolutely move you forward for both cost reduction and income producing traits and substantially reduce risk when compared to all other evaluation programs. It’s simple, the right genes are in these bulls to help secure a pro table future and the they have great EPDs to match!

ACCREDITED CALVING EASE – Simply nd bulls with the ACE logo for third party Accredited, secure Calving Ease bulls. Though we have had tools in the past to assist in choosing heifer bulls, we’ve never had one nearly this e ective. The reduced risk that comes with this genomic certi cation will simply make your decisions easier and your heifer calving season more successful. Purchase special purpose ACE bulls with con dence. They will deliver consistent and predictable calving ease.

ACCREDITED TERMINAL MATE – Just like an ATM machine makes it simpler to access your cash, the ATM Logo highlights bulls accredited to generate extra cash income as soon as your next calf crop! These bulls are meant speci cally to use only on mature cows and for the purpose of adding performance, pay weight and end product value to market.

Welcome to the 2023 edition of the All Terrian Bull Sale hosted by Bridle Bit Simmentals. Once again the Cook Family, along with the genetic providers Far Out Cattle Ranch and Jones Red Angus, has assembled a set of genetics who will push the industry in a positive direction.

Each bull in the offering was carefully mated to create the most genetic potency possible while maintaining the basic build and phenotype it takes for cattle to thrive in the environmental challenges southeast Colorado offers. Every animal in the offering has genomic information as well as the RightChoice accreditation. The operations involved in the sale are on the leading edge of feed intake data across the industry.

The increased input costs our industry is facing highlight the importance and need for more genetic providers to monitor feed intake. The optimism in the beef business can be felt in feeder cattle prices and the continued demand in high quality American beef. The dwindling US cowherd and the ample moisture in the country points out the need to expand. The opportunity to build back with balanced maternal genetics presents itself March 20. We hope you can be with us on sale day. The bulls will absolutely not disappoint, and the females sold in this sale are making huge impacts across the country. If we can be any assistance, please do not hesitate reaching out to us.

Sincerely,

Marty Ropp, Corey Wilkins and Jared Murnin