TURNING UP THE HEAT AT LUCAS CATTLE CO.

Be on the lookout for important and impactful changes to the genetic program at Lucas Cattle Company! No, the basics won’t change. Sustainable genetics based on regional, fescue resources and a commitment to making cattle easier to raise and profit from will always be the charge at Lucas Cattle, but new commitments to genetic and reproductive technologies are in place for the future.

In addition to high profile changes, like the procurement of the legendary WS Sugar C4 donor, Lucas Cattle Company started this past fall on an ambitious program to incorporate more than 500 embryos annually from some of the highest genetic value females this industry has to offer. The goal is to move forward more quickly and to insure better cattle and better beef. Advancement and balance are key. These matings utilize the most advanced selection tools available to insure progress in an array of production crucial, maternally sustainable and end product traits. That combination of cost reduction and value promotion are designed to deliver profit to their core customers and the larger beef industry, thus promoting the success of rural America. These matings represent one of the largest and most focused efforts in this business to make a difference. Follow along closely to all of the happenings at Lucas Cattle Company and join the effort to be better and more profitable for years to come.