Creating Unforgettable Event Experiences: How LS Events Leads the Industry

With over 20 years of experience, LS Events has become synonymous with creativity, innovation, and the highest standards of event management. Drawing on our deep expertise, we offer unmatched insight and professionalism in curating, producing, and delivering exceptional event stories. Our commitment to excellence is supported by extensive ISO accreditations, ensuring that we operate at the highest standards throughout the event lifecycle

From prestigious global sporting events to vibrant cultural celebrations, LS Events has consistently raised the bar, delivering event excellence while championing sustainability, quality, and creativity.

UEFA Champions League Final: A World-Class Showcase

In May 2024, LS Events took centre stage as London hosted one of the most anticipated global sporting events of the year—the UEFA Champions League Final. Appointed by the Greater London Authority (GLA) as the lead Event Management agency, we produced, programmed, and managed City Operations for this iconic event. Coordinating five high-traffic sites across the city and accommodating over 400,000 attendees in addition to two fan meeting points for 80,000 visiting fans, LS Events demonstrated unparalleled expertise in logistics, programming, and stakeholder collaboration.

The result was a flawlessly executed celebration that not only captivated global audiences but also showcased LS Events’ ability to deliver under the highest levels of scrutiny and complexity.

“This event was not just a celebration of football but a remarkable achievement in logistical planning, event management, and collaborative execution across multiple agencies and venues,” explains Steve Reynolds, Co-CEO LS Events.

“LS Events has shown that central London can indeed host large-scale, simultaneous events with seamless coordination. We made history by closing Regent Street in its new configuration, securing a fresh premises licence for Trafalgar Square, and reimagining the use of Victoria Embankment—all amidst major citywide protests.”

The Champions Festival, held at Trafalgar Square, Regent Street, Somerset House, South Bank, and Potters Field Park, featured free concerts, a Giant Trophy activation, a Champions Tournament, and interactive fan experiences. Each site, from Somerset House’s historic courtyard to the bustling Regent Street, was thoughtfully designed and meticulously managed to honour London’s heritage while providing an unforgettable experience for fans.

“This wasn’t just an event; it was a defining London takeover, a moment of inclusivity, impact, and precision that will echo in the city’s legacy. It was a true privilege to bring such an iconic project to life for the GLA, creating a lasting mark that future generations will look to as a benchmark for what’s possible,” comments Reynolds.

Euro 2024 Final Screening: Agile Excellence

Just weeks after the Champions League Final, LS Events was tasked with delivering the capital’s largest public screening of the Euro 2024 Final at The O2 for the Mayor of London. With a tight 72-hour timeline, our team transformed the venue into a spectacular space for 15,000 fans.

This achievement exemplified LS Events’ agility, meticulous planning, and creativity, highlighting our “can-do” attitude in even the most challenging scenarios. By maintaining the highest standards while working under immense time pressure, LS Events reinforced its reputation as a leader in dynamic event delivery.

Pride in London: Advocating for Equality and Diversity

As the lead Event Production Agency for Pride in London 2024, LS Events delivered the UK’s largest and most diverse celebration of LGBTQ+ equality and diversity. The event featured over 33,000 participants in a vibrant procession from Park Lane to Whitehall, alongside a further 5,000 visitors enjoying live entertainment at Trafalgar Square and many more in iconic London locations including Leicester Square, Soho Square, Golden Square and Victoria Embankment Gardens. A truly pan-London event providing a celebration for every part of London’s LGBTQ+ community.

Since 2013, LS Events has also produced the globally celebrated American Express presents Hyde Park concerts, which share a similar operational footprint. This extensive experience allowed us to flawlessly coordinate the logistics of a large-scale event while championing inclusivity and community spirit.

LIV Golf League: “Golf But Louder” Expanding their expertise in sports events, LS Events brought the LIV Golf League’s “Golf But Louder” philosophy to life at its Rocester event. By integrating live music and a thoughtfully designed audience journey, we elevated the traditional golf experience into an electrifying spectacle.

Drawing on our extensive experience in music and entertainment, we ensured the brand’s vision was realised, blending sport and entertainment into a seamless, unforgettable event.

Formula E: Setting New Standards in Global Motorsport

The 2024 Hankook London E-Prix was another standout achievement for LS Events. Appointed as the local event operator for the ABB FIA Formula E World Championship, we delivered London’s largest Formula E event while also supporting races in cities like Diriyah, Hyderabad, Cape Town, São Paulo, and Portland.

The Formula E Fan Village we designed for London set a new benchmark for fan engagement, showcasing LS Events’ ability to craft innovative, immersive experiences that resonate globally. Built on trust and creativity, our collaboration with Formula E continues to push the boundaries of what’s possible in motorsport events.

“The team of LS Events have done fantastic in delivering an unforgettable 2024 Hankook London E-Prix. Their deep understanding of Formula E’s unique demands, combined with their ability to adapt to our specific needs and requirements, made working with them a smooth experience,” explains Marco Greil, Host Cities Event Director – Formula E.

“Their team brought not only competence but also passion and creativity, which shone through in every detail of the event. The Fan Village, Formula E’s vibrant hub for passionate fans, was a particularly huge success, designed and produced with an imaginative flair that resonated with our fans. LS Events played a crucial role in the event’s success. We are very grateful for their dedication and partnership and look forward to further successful years.”

Elevating Event Excellence

From the UEFA Champions League Final to Pride in London, LS Events delivers experiences that captivate, inspire, and leave lasting legacies. Our ability to merge creativity with precision has been honed over two decades and across countless high-profile projects.

Whether transforming the O2 Arena in 72 hours, integrating music and sport for LIV Golf, or redefining fan engagement for Formula E, LS Events embodies the future of event management. By continuously pushing boundaries while prioritising sustainability and quality, we create impactful moments that bring people together and set new industry standards.

Let LS Events transform your vision into an extraordinary event experience. For us, delivering event excellence is more than a profession—it’s a passion. n