2023 Q1 Social Media Guidelines

Overview Identify our social media objective List guidelines paired with strategy to reach that objective Highlight potential roadblocks in this route and the support needed to avoid them Ongoing implementation/ tentative Q1 schedule 2

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Identify the objective

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composing our social media campaigns, we need to keep the objective in mind. I think the biggest for us are Increasing Brand Awareness as thought leaders of multifamily architecture in the region as well as Gathering More Leads, promoting ourselves to prospective clients and prospective employees.

Would you say these objectives are accurate?

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Guidelines 1. Create a dedicated story post or grid post for each event we attend, for events that we are more closely involved with (sponsored/ hosting/ speaking at, etc.) we should do a promotional post a few days prior, collect content at the event, and post a summation no more than few days after for each event.

2. Limit ourselves to only a few reposts and shares a week. Original posts and post comments should be prioritized but it is a good idea to use reposts as an opportunity to spotlight CBA associates and collaborators.

3. Biweekly marketing group review of post efficacy, if there is a post that “flops” we may need to more closely evaluate why that happened and change our strategy going forward. It is important to leave space for flexibility in this new framework.

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4. Be more interactive with our followers by engaging (liking & commenting) more regularly on relevant industry content and community outreach groups, we can help with public name recognition. It is another way to assert to the people/orgs we are reaching out to that we care about those professional relationships.

5. Biweekly marketing group review of post efficacy, if there is a post that “flops” we may need to more closely evaluate why that happened and change our strategy going forward. It is important to leave space for flexibility in this new framework.