The Coldwell Banker® brand is the North Star of the real estate industry Guiding people to the homes of their dreams and leading affiliated agents to successful and fulfilling business paths has been our calling for well over a century It?s a passion and pursuit we take deep pride in,creating and exceeding impeccable standards in every aspect of the real estate experience We are a brand devoted to the service of our clients,the success of our network and the remarkable power of home We?re committed to creating dominant winners in every market we serve On the following pages,we invite you to learn more about the tools,programs and other resources which help us deliver on that promise to help agents and brokerages,like yours,succeed.
a w o r l d -c l a s s t ec h n o l o g y s u it e
We provide business-building products so your brokerage can sell more homes,make more money and work more efficiently. Agents and teams that utilized products within our technology suite were 3 3x more productive 1
Desk
Our intranet site is your one-stop-shop to access all company products,programs,and news
Database Management and Email Marketing Solutions (Prospect Square, MoxiEngage®) Prospect Square helps agents deliver automated reports and campaigns so they can stay top of mind with their sphere MoxiEngage is a powerful CRM and business planner which allows you to manage your entire book of business,create marketing campaigns,set your sales goals,and get data-driven insights that help you achieve them
Company and Agent Websites (MoxiWebsites®)
This easy-to-use website builder for brokerage,team and agent websites makes putting your brand?s best foot forward a simple task MoxiWebsites comes with Yoast SEOplugged in to guide you to optimize every page of your site for great search results
Digital Presentations and CMA Tool (MoxiPresent®)
MoxiPresent creates sleek,customizable,showstopping CMAs,luxury presentations,open house flyers and neighborhood tours
Property Marketing Programs (MoxiImpress® , Listing Concierge, Exclusive Look)
MoxiImpress helps you promote your listings by allowing you to automatically create and distribute print,digital and social media advertising materials in a matter of minutes Listing Concierge is an exclusive listing marketing program designed to help agents win the listing,prove their value and turn one listing into three Exclusive Look empowers agents to share listings with other Coldwell Banker affiliated agents even before the property is submitted to the MLS
Digital Brand Asset Creator (Marketing Center)
Marketing Center is a digital content management solution and asset generator that gives affiliated agents and brokers the ability to download company and brand logos,access brand photography,customize and post personalized social media assets,create and print marketing materials,customize national advertising campaigns and more
Targeted Digital Advertising (Boost)
Boost,powered by Lone Wolf automates targeted digital advertising campaigns,allowing agents to create ads that promote them and their listings in minutes Ads run on Facebook,Instagram,the Nextdoor app,and over 1,000 websites
Market Data and Insights (Market Quest)
Custom Video
COLDWELL BANKER BROWN REALTORS LOCAL BENEFITS
Affiliating with Coldwell Banker Brown Realtors provides you a suite of benefits to help you grow your business while still achieving the work life balance you want A hot of tools to do your job are included in affiliation with the brand so you are not paying for supplies,clerical support and a multitude of monthly fees
Signs
Professional large post and panel signs to draw client's attention to your listings
Sign Installation
Don't worry about the snow and rain,the freezing weather or 100-degree summer days,at Coldwell Banker Brown Realtors we install and remove your signs (Some outlying geographical areas excluded)
Just Listed/Just Sold/Open House Postcards
High Quality Jumbo postcards included with your listings Direct mail is part of the 360-marketing concept and it also promotes your personal brand in the market
Dotloop Premium
Don't pay extra for your transaction software to your broker We provide a Premium account to every agent including unlimited transactions plus a host of other features
Unlimited Printing
Want professional color fliers for your listing?Each of our offices offers unlimited color and black and white printing for any of your business needs
Lockboxes
You won't have to purchase your own lockboxes;we provide lockboxes at no cost for an unlimited number of listings
Extensive Social Media Promotional Packages
We outshine our completion in promoting you,your business,your accomplishments,your open houses,your listings, your sales with our extensive network of social followers Our powerful social media presence includes Facebook, Instagram,Linked In,OTT streaming,YouTube,social network distribution packages for you and your listings Each listing includes an initial social media launch
Local Training
You will have access to extensive national training at Coldwell Banker University as well as our local training included in your franchise affiliation Our Coldwell Banker Level 2 certified trainer and coach directs our learning programs for all levels of agent experience Topics include prospecting,farming,social media &traditional marketing,business planning, and tool usage Group sessions include coaching and agent collaboration Designated Managing Brokers also provide training in their own office and hold weekly meetings Complete our passport program and we pay you to learn!
Offices & Desk Space
All our REALTORS® are offered desk space including private offices for top producers included as a franchise benefit We feel being part of the office community,interacting with fellow agents,using all our resources at the office is a benefit to your production so you always have a place to call home in our offices without paying for it!
Clerical Support
All our locations have managers and clerical staff taking a lot of the work off your plate Our staff are easy to find and always respond to your calls for assistance as that is their priority This allows our agents to spend their time attaining higher production or live a more balanced work life No need to pay transaction coordinators or fees
COLDWELL BANKER BROWN REALTORS LOCAL BENEFITS
Affiliating with Coldwell Banker Brown Realtors provides you a suite of benefits to help you grow your business while still achieving the work life balance you want A hot of tools to do your job are included in affiliation with the brand so you are not paying for supplies,clerical support and a multitude of
fees
Signs
Professional large post and panel signs to draw client's attention to your listings
Just Listed/Just Sold/Open House Postcards
High Quality Jumbo postcards included with your listings Direct mail is part of the 360-marketing concept and it also promotes your personal brand in the market
Sign Installation
Don't worry about the snow and rain,the freezing weather or 100-degree summer days,at Coldwell Banker Brown Realtors we install and remove your signs (Some outlying geographical areas excluded)
Dotloop Premium
Don't pay extra for your transaction software to your broker We provide a Premium account to every agent including unlimited transactions plus a host of other features
Unlimited Printing
Want professional color fliers for your listing?Each of our offices offers unlimited color and black and white printing for any of your business needs
Lockboxes
You won't have to purchase your own lockboxes;we provide lockboxes at no cost for an unlimited number of listings
Extensive Social Media Promotional Packages
We outshine our completion in promoting you,your business,your accomplishments,your open houses,your listings, your sales with our extensive network of social followers Our powerful social media presence includes Facebook, Instagram,Linked In,OTT streaming,YouTube,social network distribution packages for you and your listings Each listing includes an initial social media launch
Local Training
You will have access to extensive national training at Coldwell Banker University as well as our local training included in your franchise affiliation Our Coldwell Banker Level 2 certified trainer and coach directs our learning programs for all levels of agent experience Topics include prospecting,farming,social media &traditional marketing,business planning, and tool usage Group sessions include coaching and agent collaboration Designated Managing Brokers also provide training in their own office and hold weekly meetings Complete our passport program and we pay you to learn!
Offices & Desk Space
All our REALTORS® are offered desk space including private offices for top producers included as a franchise benefit We feel being part of the office community,interacting with fellow agents,using all our resources at the office is a benefit to your production so you always have a place to call home in our offices without paying for it! Clerical Support
All our locations have managers and clerical staff taking a lot of the work off your plate Our staff are easy to find and always respond to your calls for assistance as that is their priority This allows our agents to spend their time attaining higher production or live a more balanced work life No need to pay transaction coordinators or fees
National Media Exposure
We offer far-reaching media exposure across online video,social media,and beyond In addition to powerful national advertising,affiliated agents benefit from brand-led search engine marketing and social media lead generation campaigns run for listings on coldwellbanker com
Generation Blue Experience®
This energetic,inspiring event brings together Coldwell Banker affiliated agents from around the world to network,share ideas and learn from top real estate professionals,tech leaders and industry insiders
With more than 141 million website visits in 2023,consumers everywhere are turning to coldwellbanker com to find their dream home In addition to exploring listings across America, they can get an instant valuation on their home using CB Estimate and compare cost of living,quality of life,and job market strength city by city with our Move Meter,the #1 most useful tool in real estate.4
National Public Relations Coverage
We offer broad coverage which resulted in 104 media mentions and 3 3 million consumers reached per day in 2023 5
Our award-winning commercials appear across media where home buyers and sellers spend the most time,making for consumer brand recognition and influence of the highest tier In fact,consumers who watched our advertising were nearly 4X more likely to work with a Coldwell Banker affiliated agent.7
The Coldwell Banker Global Luxury® program was created to help affiliated agents increase their average sales price and share of the luxury market The Coldwell Banker® affiliated agents transact $200 million in luxury home sales each day 8
Luxury Property Specialist Certification
This elite designation is awarded to real estate professionals experienced in marketing luxury properties,have completed the Coldwell Banker Global Luxury certification course and meet established performance criteria
Domestic Listing Syndication
Benefit from expansive online syndication on high-traffic websites such as Unique Homes,Robb Report,The Wall Street Journal,JamesEdition,Mansion Global,MarketWatch,Penta and Barron?s*
*Only$1M+ listingsaresyndicatedto JamesEdition,MansionGlobal,BarronsandPenta
Global Listing Syndication
In addition to our comprehensive online marketing strategy for all Coldwell Banker listings,all properties advertised under the Coldwell Banker Global Luxury program also display on the elegant coldwellbankerluxury com, with those listed over $2 million syndicated internationally through ListHub Global
Global Marketing Program
Luxury Property Specialists enjoy elite access to a robust portfolio of print and digital media opportunities Elite status also includes pre-negotiated rates for top-tier print and digital publications Affiliated agents with the Luxury Property Specialist Certification sell properties with a $200k higher average sales price 9
WealthEngine
Luxury Property Specialists have the opportunity to use wealth intelligence to find prospects and buyers courtesy of WealthEngine WealthEngine provides access to over 1,500 wealth and lifestyle attributes from 65 sources on more than 240 million high-net-worth individuals,all in real time
Market Trends & Analysis (The Trend Report)
Through The Trend Report,Luxury Property Specialists can become a trusted resource on lifestyle,wealth,and financial drivers The Trend Report curates high-net-worth consumer insights generated from a Census wide survey,along with supporting data from the Institute for Luxury Home Marketing,Wealth-X,and other top experts to uncover the latest luxury home trends driving the market now and in the future
Homes & Estates Magazine
The proprietary Coldwell Banker Global Luxury publication,Homes &Estates showcases extraordinary listings and an insider?s perspective on luxury real estate,design and lifestyle while reaching the most influential players in the high-end marketplace With a total annual readership of 1 3 million,affiliated agents can receive custom,personally branded copies of this quarterly magazine with the purchase of an ad The New and Exclusive Coldwell Banker Global Luxury Digital Boost package presents an unparalleled opportunity for real estate professionals to elevate their digital marketing strategies and showcase their luxury listings to a wider audience $575/per agent
