This is the real estate company that shines like no other. The Coldwell Banker® brand is the North Star of the real estate industry. Guiding people to the homes of their dreams and leading affiliated agents to successful and fulfilling careers have been our calling for well over a century. It’s a passion and pursuit we take deep pride in, creating and exceeding impeccable standards in every aspect of the real estate experience. We are a brand devoted to the service of our clients, the success of our network and the remarkable power of home. We’re committed to creating dominant winners in every market we serve. It’s something we call the Coldwell Banker Way. We believe our depth of care, our suite of production-boosting resources and our inspiring culture make this company an extraordinary home for real estate professionals.
OUR LEGACY Born in 1906 with fearless vision, big ideas and the power of reinvention.
LOCAL REACH We have offices and affiliated agents all across our region actively bringing in buyers and creating more opportunities to showcase homes. You can utilize any of our locations to meet clients or conduct business.
THE BROWN REALTORS® DIFFERENCE Work with the Best Why Coldwell Banker Brown Realtors® is Your Best Choice
7 LOCATIONS TO SERVE YOU
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Belleville Edwardsville Alton Highland Jerseyville O’Fallon Troy
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Coldwell Banker Brown Realtors® agents are fully trained and professional. They receive ongoing training and mentoring by the designated full-time managers.
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Extensive network with over 210 agents and support staff throughout 7 offices in the Metro East.
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Over 50+ years serving thousands of customers and clients in the Metro East.
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We are part of the communities we serve through organizations, memberships and volunteering.
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Leaders in innovation, trained in using the latest in technology and the internet to secure a faster more profitable sale of your home.
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Agent Open Houses & Tours provided as applicable to the market.
LEADING THE WAY Over a Century of Excellence Coldwell Banker practically invented modern-day real estate. Founded in 1906 ®
on the principles of honesty, integrity and always putting the customer first, we changed the industry then and continue to do so today.
100,000+
41
AGENTS
COUNTRIES & TERRITORIES
Global Network Through non-stop innovation and forward thinking, the Coldwell Banker brand has grown to become one of the most well-known and trusted names in real estate around the globe. Today, there are more than 100,000 agents serving clients in 41 countries and territories.
Andorra
Curaçao
Italy
St. Kitts & Nevis
Argentina
Cyprus
Jamaica
Thailand
Aruba
Dominica
Luxembourg
Turkey
Bahamas
Dominican Republic
Malta
Turks & Caicos
Bermuda
Egypt
Mexico
United Arab Emirates
British Virgin Islands
England
Monaco
United States
Cambodia
France
Netherlands
Uruguay
Canada
Grenada
Portugal
U.S. Virgin Islands (St. Croix & St. Thomas)
Cayman Islands
India
Singapore
Chile
Indonesia
Sint Maarten
Costa Rica
Ireland
Spain
A DOMINANT ONLINE PRESENCE You are backed by the power of the #1 most visited residential real estate brand online*. Additionally, your listing will be showcased on hundreds of sites – putting it in front of potential buyers everywhere. COLDWELLBANKER.COM HOMEFINDER.COM HOMES.COM
®
REALTOR.COM
®
TRULIA.COM ZILLOW.COM
The Coldwell Banker® brand received 192.8 million site visits in 2021*
*Comscore 2021 Media Trends.
Powerful values guide everything we do
the Coldwell Banker brand, inspiring every one of us to leave our mark on the world of real
HOME
AWESOMENESS
INGENUITY
EXCELLENCE
The most important of our values, home is a place
Awesomeness is a mindset that runs through every
From our very beginning in 1906, we saw things
We believe that if you’re going to do something, you
that represents unparalleled love and emotion. It’s
Coldwell Banker affiliated agent and office. It’s how
differently than others – ingenuity is at the heart
should be the best at it. In addition to symbolizing
our mission to bring the joy of home to every one
we approach every business opportunity and how we
of the Coldwell Banker brand. Across our storied
our passion for guiding people home, the star in our
of our clients with unrivaled expertise, passion and
live our lives. Awesomeness is a feeling of energy and
history we’ve consistently found new ways to help
logo represents the truly exceptional nature of the
energy. As a brand, we take pride in building an
optimism that’s impossible to ignore. Our one-of-a-
our clients, pioneering quite a few industry firsts in
Coldwell Banker network. Whether it’s a listing
exceptional home that fosters successful affiliated
kind events and inspiring causes create awesomeness
the process. The first real estate code of ethics. The
presentation for a potential client, a home staging for
agents and brokers. The Coldwell Banker brand is
you can feel in your mind, heart and soul. It’s the only
first to bring big data to agents’ fingertips. The first
an open house or leading an office, excellence means
a home where you are empowered to achieve your
way we can describe what happens when our global
national real estate brand to tackle today’s inventory-
conducting business at the highest possible standard.
most ambitious goals, and a community where you
network of agents and brokers joins forces, sharing
challenged market head-on with our seller-focused
Every
are championed by colleagues who believe in and
insight and knowledge to succeed together.
strategy. We’ve always been happiest when we’re
opportunity is purpose-built to help our affiliated
moving the real estate industry forward while also
agents be excellent in every facet of their business,
guiding our clients home with unmatched service.
and that’s something we take great pride in.
inspire you. *Agent count of the entire Coldwell Banker global network, as reported by franchisees and companyowned offices, as of 12/31/2021.
As part of a network more than 100,000 strong*, these principles unite those who are part of ®
estate.
Coldwell
Banker
resource
and
learning
The home of highly successful, incredibly satisfied agents The Coldwell Banker brand is #1 when it comes to agent satisfaction with ®
their real estate company . It sounds simple, but it’s the truth — the things that 1
matter to you are the things that matter to us. Every Coldwell Banker service is the product of diligent research and incredible responsiveness to the needs of our affiliated agents and brokers. This commitment to serving our network results in impressive agent success and meaningful agent loyalty. Research has shown that Coldwell Banker affiliated agents are the least likely to switch brands . 1
And there are plenty of reasons why. Our learning resources are second to none. Affiliated agents who take CBU Learning Center courses close up to ®
2X more units and have up to 50% more closed sales volume than those who don’t . What’s more, our powerful brand presence pays dividends — 2
Coldwell Banker properties averaged a 20.7% higher sales price in 2021 than the National Association of REALTORS average sales price . And ®
3
in countless communities around the world, Coldwell Banker yard signs command their markets and Coldwell Banker affiliated agents lead standout careers. This is an extraordinary brand that’s empowered our network to transact $335 billion in sales volume in 2021 . 4
#1 IN AGENT SATISFACTION
1
1. Coldwell Banker Quester Real Estate Agent Research, February 2022. 2. Listings earned, units closed and sales volume of affiliated agents who have attended CBU Learning Center compared to affiliated agents who have not. 3. $444,662 (20% higher average sales price for the Coldwell Banker network than the 2021 National Association of REALTORS® Average Sales Price of $368,400). 4. Year-end Coldwell Banker numbers based on Coldwell Banker financial data as of 12/31/21.
testimonials
Just a few of the things Coldwell Banker affiliated agents love about the brand: ®
“Great referrals from other Coldwell Banker companies, great broker and company morale, great education and opportunities with online training.” “I like that I always have resources at my fingertips in education, marketing and technology. It lets you go out and sell yourself and your company with confidence.” “The brand recognition and marketing makes it easier to get business because potential clients have a positive opinion and trust in the company.” “Innovation, information and technology that fosters our success…the tools we have are amazing.”
CORE 4
DISCOVER HOW WE EMPOWER YOUR SUCCESS IN BUSINESS AND LIFE At Coldwell Banker , the most important part of our business is our ®
affiliated agents and brokers. In fact, our #1 priority is helping you live an exceptional life. How do we do it? With our Core 4. Focused on the things that drive agent success, this powerful system is the basis of our most unique and effective offerings. Production Power We help agents sell more homes, make more money and work more efficiently.
Coaching to Confidence We enable agents to expand their sales and business development skills through effective education, coaching and support.
Wealth Builder We offer real financial strategies that agents can use to grow and protect their personal wealth, now and into the future. We believe your best years are ahead of you.
Culture of Awesomeness We provide a diverse environment that is collaborative, supportive and fun. We are a company that inspires pride.
PRODUCTION POWER
SAY HELLO TO A WORLD-CLASS TECHNOLOGY SUITE
Agents who use our technology suite are 2x MORE PRODUCTIVE6
Technology Suite •
Desk – This one-of-a-kind product combines everything you love about an intranet, news site and search engine into one easy-to-use application. It’s your virtual office where you can access every product and program you need.
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Exclusive Look – Leverage the strength of your Coldwell Banker network and promote your listing before it goes live on the market. Agents and teams who used Exclusive Look earned $78K more . ®
1
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BrandSrv – Stylishly promote yourself and your listings with customizable videos and social assets.
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Social Ad Engine – Easily advertise your business and properties on social media.
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CBx Buyer Locator – Harness big data to help you price properties and profile likely buyers, leading to swift and successful sales.
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Prospect Square – Stay in touch with your contacts with automated, customizable reports and an e-marketing center. Agents and teams who used Prospect Square earned $70.6K more . 2
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MoxiWorks – Use this robust toolbox of product offerings – integrated effortlessly with our technology and data systems – to help connect your services and ® streamline your business. MoxiWorks includes powerful tools like MoxiPresent ; agents and teams who used MoxiPresent to create a seller presentation had 1.4X ®
more list-side units in 2021 . 3
Concierge Services •
Design Concierge – Combine your creative vision and the hands-on assistance of our top design talent to build on the power of the Coldwell Banker brand, helping you stand out in a crowded marketplace with a unique identity all your own. Agents and teams who used Design Concierge had 1.86X more units closed and earned 2.4X more than those who didn’t . 4
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Listing Concierge – Listing Concierge is where state of the art tech meets exceptional service – we help you win the listing, prove your value and turn one listing into three. Agents and teams who use Listing Concierge are 2.9X more productive . 5
1. Based on average commission amount of active agents and teams with production that added a listing, created a post, viewed a listing, and/or saved a search in Exclusive Look Jan. 1-Dec. 31, 2021. Results are not guaranteed. 2. Based on average commission amount of active agents and teams with production that sent a Clients For Life campaign email and/or Quarterly/Area/Market Report through Prospect Square Jan. 1-Dec. 31, 2021. Results are not guaranteed. 3. Based on average commission amount of active agents and teams with production that created a seller presentation in MoxiPresent Jan. 1-Dec. 31, 2021. Results are not guaranteed. 4. Based on average commission amount of active agents and teams with production in 2021 that placed an order within Design Concierge between April 19, 2019 and December 31, 2021. Results are not guaranteed. 5. Based on Coldwell Banker Listing Concierge usage data from July 1, 2018 through December 31, 2021 with an average sales price of properties marketed through Listing Concierge of $603,666. Results are not guaranteed. 6. Based on the average commission amount in 2021 of active agents and teams that (i) sent a CFL and/or Quarterly/Area/Market Report through Prospect Square, (ii) placed an order through Listing Concierge, (iii) created a buyer, seller and/or generic presentation in MoxiPresent, (iv) added a listing in Exclusive Look, (iv) placed an order within Design Concierge; and (v) downloaded graphics, shared claims, emailed claims, performed a search, viewed a report, and/or exported to pdf in Market Quest V2.
LISTING SUPPORT TOOLS Listing Concierge Get impactful, creative property marketing in minutes – all for a fraction of the market price. Simply choose a level of first-class service, and we’ll create a comprehensive marketing campaign sellers will love and buyers will notice. With Listing Concierge you can: •
Win more listings by offering a marketing campaign your competitors can’t match
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Prove your value by showing prospects you’re worth your commission
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Turn one listing into two or three when happy clients refer you to their friends
Agents AND TEAMS who use Listing Concierge are 2.9X more productive1 Properties that use Listing Concierge close with a higher sales price1 Agents AND TEAMS who use Listing Concierge get paid $377 more in commission per listing, on average2 1. Based on Coldwell Banker® Listing Concierge usage data from July 1, 2018 through December 31, 2021 with an average sales price of properties marketed through Listing Concierge of $603,666. Results are not guaranteed. 2. Based on Coldwell Banker Listing Concierge usage data Jan. 1-Dec. 31, 2021 with an average sales price of properties marketed through Listing Concierge of $643,380. Results are not guaranteed.
AGENT BRANDING PRODUCTS Design Concierge Build on the power of the Coldwell Banker brand to stand out in ®
a crowded marketplace and create a unique identity all your own. Combining your creative vision and the hands-on assistance of our top design talent, Design Concierge delivers memorable logos, professional bios, personal brochures and more. If you’re ready to make an even bigger impact, the value-added Disruptor Package offers you a full complement of personally branded materials including an exclusive Luxury Presence website design to showcase your brand across a variety of channels for a more powerful impression.
Agents and teams who used Design Concierge earned 2.4X more and had 1.86X more units*
*Based on average commission amount of active agents and teams with production in 2021 that placed an order within Design Concierge between April 19, 2019 and December 31, 2021. Results are not guaranteed.
BE YOUR MOST PRODUCTIVE SELF MoxiWorks is among the most popular and powerful agent and consumer experience platforms in the real estate industry. We believe its robust toolbox of product offerings will delight you and your clients, as these offerings integrate effortlessly with our technology and data systems. The MoxiWorks product suite is comprised of easy apps that help connect your services and tools while streamlining your business. The result is a simple, time-saving, integrated solution. ®
MoxiPresent is the listing presentation and comparative market analysis (CMA) tool that will help you succeed. MoxiPresent creates sleek, professional presentations integrated with your MLS to provide accurate and up-to-date market data, establishing you as a tech savvy expert on your local market. In fact, agents who used MoxiPresent earned 1.5X more*. ®
The MoxiEngage CRM tool is specifically designed to fit your unique selling needs. It leverages property data, encourages long-term lead nurturing, drives repeat and referral business, and keeps you on track to reach your sales goals. ®
MoxiWebsites is an easy-to-use website builder for your sites that makes putting your best foot forward a simple task. Grow your brand, sphere and business with custom, branded websites. TM
MoxiImpress is a marketing tool built to increase productivity by easily marketing your listings and business, reaching more people, building stronger relationships with your prospects and clients, and driving more business. TM
*Based on average commission amount of active agents and teams with production that created a buyer, seller, and/or generic presentation in MoxiPresent Jan. 1-Dec. 31, 2021. Results are not guaranteed. MoxiWorks and its related marks and logos are owned by MoxiWorks, LLC and used with permission. Any services or products provided by MoxiWorks, LLC are not provided by, affiliated with, or related to Coldwell Banker Real Estate LLC, or its affiliated companies.
PROMOTE YOURSELF AND YOUR LISTINGS BrandSrv Quickly create and customize compelling marketing materials that complement our national advertising campaigns and comply with brand guidelines – from logos and images to videos and social media assets. Social Ad Engine Create Facebook and Instagram campaigns for listings in just a few clicks, employing industry-leading algorithms to put them in front of interested buyers. Coldwell Banker social media channels saw impressive numbers in 2021: ®
•
284M+ Impressions From Coldwell Banker Social Media Channels
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17.6M+ Engagements
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8.5M+ Link Clicks
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142M+ Lifetime Views
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1.1M+ Followers
1
1
1
2
3
1. Sprout Social. 2. YouTube Analytics. 3. Internal Analytics.
COACHING TO CONFIDENCE
GROW YOUR SKILLS AND BUSINESS WITH EXCEPTIONAL EDUCATION CBU Learning Center
Luxury Property Specialist
After taking CBU Learning courses, affiliated agents saw
Certification
significant growth in their business – up to 60% more
This powerful course provides the foundation for a
SM
listings taken, 110% more closed units and 140% higher closed sales volume – compared to the 12-month period
successful career representing exceptional properties and an affluent clientele. It’s a remarkable opportunity
before they took a course . Discover powerful in-person
to learn from top luxury specialists at the Coldwell
and virtual programs designed to help you throughout your
Banker brand and superstar agents from across the
career, covering topics like maximized productivity,
industry. Affiliated agents with Luxury Property
negotiating skills, listing presentations, team-building and
Specialist certification have an average sales price
more.
that’s $200K higher than non-certified agents .
1
®
3
Expo Series Grow your skills with high-quality, results-based educational opportunities, including agent panels, guest speakers and instruction on our tools and systems. Expos foster a uniquely productive learning environment and attracted
Sales and Business Coaching We offer learning opportunities designed for individual and team-building success, provided by internal and external coaches who know our systems and programs.
more than 31,000 attendees in 2021 . 2
COMPANY TRAINING
Agents who have taken a CBU course have up to 2X more closed units and up to 50% more closed volume than those who don’t4
In person & Zoom training sessions weekly by CBBR on many topics such as Facebook, Dotloop, marketing, profiles & much more. Classes conducted by Elizabeth Hellrung Corporate trainer who has been certified by Coldwell Banker as a level 2 corporate coach.
•
Individualized training provided by Managing Brokers in each office
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Bootcamp training multiple times a year
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Instructor led & Self Paced Learning Offerings on CB University online
•
Sales Associate Business Planning Tools
•
Weekly office sales meetings for sharing, training and collaboration
•
Individualized corporate training on products 1. Listings earned, units closed and sales volume of affiliated agents who have attended CBU Learning Center compared to affiliated agents who have not. 2. Internal Expo attendance analytics, 2021. 3. Based on 2021 closed transactions reported by Coldwell Banker. Results not guaranteed. 4. Dash CBA CB University (Classes from Aug. 2017-Nov. 2020).
agent pathwayS
No matter where you are with your business, we offer education and coaching tracks to help you get to the next level.
New to the Business
I Want to Take My Business to the Next Level!
Are you new to real estate and want to know where to start? Our New to the Business
Are you looking to take your business to the next level? Join us on the journey to diversify
Pathway will guide you through what it takes to get started and get productive right out of the
your lead generation sources and master your conversion skills, work more efficiently and
gate. We cover everything from the basics of the business, to how to set goals and develop
win more business.
your value proposition to help ensure your career is on a fast track to success. Breaking Into the Luxury Market Building a Listings-Based Business
Have you always wanted to break into the luxury market but aren’t sure how? Learn from
Are you ready to take control of your business by building a listings-based business? After
the best on how to break into the luxury market by marketing yourself to the right people,
completing this pathway, you’ll be on your way to a more stable and predictable income – from
mastering the listing consultation and budgeting your marketing spend, and close more
best practices on streamlining the process for working with buyers so you have more time for
high-end properties.
listings, to perfecting your listing presentation and closing for the signed agreement. Experienced Agent
Building a Team Are you looking to take that next step in your career and build a team? Learn best practices
If you’re an experienced agent looking to fine-tune your business, we’ve got you covered. Our
for how to build a team the right way for you and create a 1-year, 5-year and 10-year plan
Experienced Agent Pathway will guide you through creating a 1-year, 3-year and 5-year business
for success.
plan to help ensure success, while providing best practices in pricing strategies and owning objections so you can win more listings and get them sold faster!
WEALTH BUILDER
CREATE A STRONG FOUNDATION FOR YOUR FINANCIAL HEALTH Benefit Opportunities (SPARK) We offer access to health, savings/retirement, identity-theft protection, legal services and other personal lifestyle options designed to help you grow your business and balance your life, including: •
Tax-advantaged health savings
•
Auto, home and international travel insurance
account (HSA) •
Accessible and affordable telemedicine
•
Identity-theft protection
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Term and whole life insurance
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Forewarn app for real estate agents
•
Prescription and healthcare discount card
•
Dental and vision insurance
($240 savings for SPARK members) •
Discounts on hotels, airlines, rental cars, restaurants, movie theaters, florists and more
Wealth Builder Expos Here, top professionals share ideas on active and passive real estate investments, tax planning, wealth management and retirement strategies. Nearly 13,000 attendees joined our virtual Wealth Builder Expos in 2021*. *Internal Wealth Builder attendance analytics, 2021.
CULTURE OF AWESOMENESS
Find your place in the Coldwell Banker community ®
Doing Good Locally and Globally
Celebrating Our People Gen Blue is our name for the Coldwell Banker network and the industry-leading power ®
®
we represent. You can connect with the Gen Blue spirit all year long at fun and informative networking events. But at the Generation Blue Experience , we put together a truly special, ®
one-of-a-kind yearly celebration for our brand and people. Here you’ll join affiliated agents from around the world to network, share ideas and learn from top real estate professionals while exploring premier venues like Radio City Music Hall and enjoying performances from A-list entertainers. We also honor the agents and brokers who reach the highest levels of achievement within the brand through the Coldwell Banker international awards and recognition program.
Ethics played a crucial role in differentiating Coldwell Banker from other real estate companies at the time of our founding, and they are at the core of who we are to this day. We’re also passionate about supporting the communities where we live, work and play. The Coldwell Banker brand facilitates inspiring organization-wide charitable programs like the CB Supports St. Jude program and the Homes For Dogs Project. We’re incredibly proud that many local offices generously support amazing local nonprofits in their region, too, donating over $29 million since 2012*. What’s more, our parent company, Realogy Holdings Corp., has been named one of the World’s Most Ethical Companies for over a decade by the Ethisphere Institute, which recognizes organizations that continuously raise the bar on ethical leadership and corporate standards. *CB Heroes Submissions 2012-2021.
The numbers are in. Nobody beats the Coldwell Banker brand. ®
1. Dash CBA CB University (Classes from Aug. 2017-Nov. 2020). 2. Coldwell Banker Quester Real Estate Agent Research, February 2022. 3. Sprout Social. 4. Ace Metrix 2012-2021. 5. National Association of REALTORS® 2021 Average Sales Price: $368,400. 6. Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2021. USD$. 7. Reflects total website visits for 2021. Comscore 2021 Media Trends. 8. Year-end Coldwell Banker numbers based on Coldwell Banker financial data as of 12/31/2021.
LOCAL STATISTICS Coldwell banker brown realtors
50years
2426 Transaction Units in 2021
Of Guiding people home in the metro east
7
offices locally
210 AGENTS & support staff
$454 Million $79 million In SALES 2021
In Luxury sales in 2021
The global standard in luxury real estate The Coldwell Banker Global Luxury® (CBGL) marketing program allows Luxury Property Specialists to seamlessly connect with the world's most affluent clientele. The CBGL program provides agents with access to a host of tools, resources and networking that will help them take their business to the next level. The program's tools are designed to be used only on luxury properties. Any Coldwell Banker affiliated agent may leverage the luxury marketing tools for a luxury listing if the property meets the criteria, but only agents who have gone through the CBGL Certification course and met the
production
requirements
for
the
Luxury
Property
Designation may market themselves as Luxury Property Specialists.
Coldwell Banker affiliated agents transact $267 million in daily luxury sales ®
1
For agents seeking to develop and enhance their luxury skillset, Coldwell Banker Global Luxury certification is a fantastic way to open new doors. Presented by the esteemed Coldwell Banker Global Luxury Ambassadors in partnership with the Institute of Luxury Home Marketing , the course is designed to help affiliated agents win luxury listings, market luxury properties and grow your business. Upon completion of the luxury certification course, agents can gain two esteemed designations: Luxury Property Specialist (LPS) and Certified Luxury Home Marketing Specialist (CLHMS). Additional luxury mentorship and prestigious speaker series are invaluable occasions to learn firsthand from some of the industry’s most successful figures. ®
®
Discover the countless ways you’ll be supported by the Coldwell Banker Global Luxury brand. Enjoy expansive online syndication on high-traffic websites such as The Wall Street Journal, ListHub Global, Unique Homes, Robb Report, JamesEdition, Mansion Global, MarketWatch, Penta and Barron’s . We create real influence through dedicated platforms like the elegant coldwellbankerluxury.com website, Homes & Estates magazine, the Curated blog and our branded content partnership with Modern Luxury – which delivered over 32 million impressions last year . Bespoke marketing assets and a refined identity empower agents even amidst the most intense competition. This is luxury real estate with the power of the Coldwell Banker brand. 2
3
1 . Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2021. USD$. 2. JamesEdition, Barron’s, Mansion Global and Penta display properties priced at $1M+. ListHub Global displays properties priced at $2M+. 3. Modern Luxury Media reporting December 2021.
SUPPORTING DIVERSITY AND INCLUSION AT THE COLDWELL BANKER BRAND ®
The Coldwell Banker brand has long been committed to being a leader in diversity and inclusion, not just in the real estate industry but in the world at large. We’re proud to be a company that takes action to create a more equitable society. ®
Inclusive Ownership Program The Inclusive Ownership Program is designed for the important purpose of increasing the presence and power of underrepresented communities within the real estate industry. The program waives the initial franchise fee for people of color, women, LGBTQ+ people and veterans, and provides additional financial incentives and business support to help these entrepreneurs thrive. All of this is combined with one-on-one mentoring with our senior executives. Since its debut in 2020, we’ve welcomed in 23 companies through the Inclusive Ownership Program.
“When we increase diversity among our broker owners and focus on a culture of inclusion, brokerages will better serve groups that are traditionally underrepresented as home and property owners. The Coldwell Banker network can help build wealth and promote equal opportunity for all.” — M. Ryan Gorman CEO of Coldwell Banker Real Estate LLC
Fair Housing for All Our affiliated agents are proud to take the Fair Housing Pledge, a commitment to providing every client, regardless of race, gender or orientation, the same level of respect and excellence. What’s more, the Coldwell Banker brand has reimagined our Fair Housing Act workbook, making it one of the most current and comprehensive guides in understanding and abiding by this legislation. Empowering Women From our CB Women initiative to the creation of our What Moves Her series championing the perspectives and talent of women in real estate, the Coldwell Banker brand is deeply invested in fostering leadership and entrepreneurship opportunities for women. We’re honored to be a winner of the Women’s Choice Awards for five years in a row, a recognition designated by 9 out of 10 female customers highly recommending the brand. ®
®
A Network of Belonging We’re committed to our partnerships with industry associations like NAHREP, NAREB, AREAA and the LGBTQ+ Real Estate Alliance, which represent and support agents from diverse backgrounds. Our Agents of Change Mastermind events are another powerful opportunity for Coldwell Banker agents to network and learn together while celebrating diversity.
THE INDUSTRY’S TOP ADVERTISING 10 YEARS RUNNING 1
When you’re a part of the Coldwell Banker brand, your business gets supported by the most effective marketing in real estate. ®
Beautiful Marketing Made Simple Present your business perfectly at every touchpoint with attention-grabbing marketing pieces and elegant design that’s ready to use. As part of the #1 most recognized real estate brand , your business benefits from the market presence and professional branding of an industry leader. And with access to a library of beautiful imagery and customizable assets, the Coldwell Banker brand is the ultimate platform for building your business. 1
Benefit From National Advertising For 10 years straight, Coldwell Banker national ads have been ranked as the most effective in the industry , resonating with consumers better than any other advertising in real estate. Award-winning commercials, expertly placed on cable, streaming, 2
tentpole TV events and digital platforms, make for consumer brand recognition and influence of the highest tier. Our advertising campaigns are a rallying point for the network and a great occasion for client outreach. We make it easy to customize national campaigns to suit your local needs. Experience Powerful PR The Coldwell Banker brand is a newsmaker in the real estate industry and beyond, earning over 15,000 PR hits last year. In 2021, we reached over 24 billion impressions and created $76 million in publicity value for our global network . Our leadership team and network of agents are consistently called upon by the likes of CNBC, The New York Times, The Wall Street Journal, Cheddar, Fox Business and Yahoo Finance as the authoritative voice in real estate. We also act as on-demand counsel for our network in emergency and crisis situations. 3
Reach Home Sellers Like Never Before With the low-inventory market, winning the listing has never been more important and more of a challenge. In this regard, our communications uniquely set up our affiliated agents for success. Our national advertising campaign, titled “Dream,” encourages homeowners to imagine the different places they could live if they capitalized on today’s home values and sold. And when they’re ready to sell, we’ve positioned the Coldwell Banker brand as the smartest choice, thanks to our unmatched legacy of success and our enticing new experiences for home sellers. On the web, these experiences include our instant home estimate tool, CB Estimate , and our industry-exclusive Move Meter – a big data tool that compares quality of life and cost of living city-by-city to help people see the advantages of selling and moving. As the #1 most visited real estate brand online , these experiences are perfectly designed to funnel valuable seller leads to our affiliated agent network. SM
SM
4
1. 2021 LucidPress, 2021 branding survey. 91% of survey respondents correctly identifying the brokerage’s logo. 2. ACE Metrix scores 2012-2021. 3. Burrelles, Cision and Internal Brand Reporting, 2021. 4. Reflects total website visits for 2021. Source: Comscore 2021 Media Trends.
POWERFUL PLAN We offer one of the most powerful and comprehensive marketing programs for attracting buyers and getting homes sold. In addition to our industry-leading online strategy, we use a proven combination of traditional and cutting-edge methods to showcase the home and help you win more listings. • • • • • • • • • •
National brand advertising Online advertising Social media Direct print and email marketing Media relations/public relations Coldwell Banker Global LuxurySM program Yard signs MLS (multiple listing service) Open houses/broker opens FSBO and New Listing marketing farming packages
POWERFUL MARKETING Locally we use a proven combination of traditional and cutting-edge methods to showcase homes and our agents to help you win more listings. Local marketing is directed by a St. Louis advertising agency. Locally we provide: • • • • • • • •
Local and national media placement Paid Social media ads Paid search advertising Digital Magazine Digital Newsletter Listing marketing package Professional Marketing collateral Company FB & Instagram posts promoting listings, sales & agents
RELOCATION DEPARTMENT BRINGS MORE BUYERS Have you ever wondered who handles transferring employees when a corporation needs to move them? We do! Our dedicated relocation department helps thousands of relocating, transferring and other special groups of buyers each year. Cartus Broker Network Cartus Relocation is one of the largest relocation service providers in the world, providing services in 165 countries and to more than half of Fortune 500 companies. As a principal broker in the Cartus Broker Network, we receive thousands of incoming buyer referrals annually. As a Primary Broker for Cartus Broker Services since 1998 in Madison and St. Clair counties, we are a part of the largest relocation network in the U.S.A. Military Real Estate Networks Thousands of active and former military members and their families rely on us for real estate services through our status as a Cartus Network broker. We pride ourselves in providing Top Block service for all relocation needs. Whether selling a home, purchasing a new home, or relocating an entire company of employees, we are able to completely service all aspects of the move. We have a highly qualified staff in our Relocation Department. We have received over 835 referrals into our area in 2021. We have 35 certified, trained & experienced REALTORS® on our relocation team.
WE OFFER CONVENIENCE
The convenience of the “One Stop Shop” business model helps the selling experience become a more contiguous series of steps toward the closing of a property. We have dedicated loan officers on site at our sales offices to make access to a mortgage as convenient as possible for potential buyers. Qualifying Buyers The goal of Mortgage Makers is to bring you more pre-approved buyers ensuring a successful transaction Illinois Residential Mortgage License MP2079 NMLS 225009
Seller Security Program All pre-approvals are not created equal. Mortgage Makers Sellers Security Program is available at no charge to all Coldwell Banker Brown Realtors® sellers. When requested, the Sellers Security Program includes extensive benefits to protect and educate the seller. Just give one of our loan officers a call or complete a loan application online at www.mortgagem.com and within minutes of review we will have you preapproved.
Another benefit of our full service business model is our affiliation with Gateway Title Services. Gateway Title keeps in close contact with our sales team in order to be ahead of any potential problems with your title. SIGN DOCUMENTS FROM HOME OR WORK! For your convenience, our offices utilize dotloop - the collaboration platform that allows clients to remotely sign documents! Coldwell Banker Brown Realtors pays for the upgraded premium dotloop product for all of our agents.
CULTURE OF CARING
Local Initiatives
CB Supports St. Jude
It’s illustrative of the character of our network
St. Jude is an invaluable home away from home
that Coldwell Banker agents and offices have
for kids diagnosed with cancer and other serious
countless additional causes that they choose
illnesses. In our industry-exclusive partnership
to devote their time, energy and resources to
with St. Jude Children’s Research Hospital , ®
support. Our network has contributed nearly
agents can choose to donate a dollar amount Are giving back and making a difference important to you? We’re proud to say that Coldwell Banker affiliated ®
agents and offices leave their mark on their communities in incredibly positive ways.
What charitable activities are important to you?
200,000 volunteer hours since 2012*.
for every sale they make, helping these brave kids get back home even faster. Participating in the program also gives agents access to a suite of co-branded marketing materials that helps their listings stand out in the marketplace.
To date Coldwell Banker Brown Realtors® have raised over $20,000 for the St. Jude Campaign.
Homes for Dogs Project It’s not just people who need a loving home. That’s why we created the Homes for Dogs Project, facilitating pet adoption drives at Coldwell Banker offices nationwide. We’re proud to have inspired the adoption of tens of thousands of pets, with Homes for Dogs Project events also serving as fantastic networking and marketing occasions for agents and offices.
*CB Heroes Submissions 2012-2020.
Coldwell Banker Brown Realtors® locally partners with Partners for Pets. We have helped find over 130 pets a home and raised over $20,000 during our partnership.
SUCCESS IS CAUSE FOR CELEBRATION The Generation Blue Experience is a gathering unlike any other. Here, thousands of agents come together to share knowledge, have fun and get fired up to be the best. Whether united virtually from every corner of the globe, or brought together in the most prestigious venues of amazing cities like Los Angeles, Miami, Las Vegas, Chicago and New York, we gather to celebrate who we are and what we can become. Incredible speakers share knowledge, insight and wisdom. Informative classes teach new skills and the latest technology. Amazing social events featuring some of the world’s top entertainers let agents connect professionally as colleagues and personally as friends ®
— many times creating friendships that last a lifetime. At the Generation Blue Experience, it’s easy to see that being part of the Coldwell Banker brand means being ®
part of something truly special. There’s a powerful spirit that runs through the Gen Blue community, through every agent, office and broker. We wake up inspired. Inspired to have fun. Inspired to care. Inspired to be an indispensable part of our neighborhoods. Inspired to create something amazing for our clients and our business. Across 41 countries and more than 100,000 people, we are united by our passion, by our joy and by our desire to do great things in real estate. ®
COLDWELL BANKER brown realtors– YOUR NEW HOME The Coldwell Banker brand is home to affiliated agents and brokers ®
with drive and vision, talent and compassion. They work every day to redefine the standards of what it means to serve their clients and guide them to the homes of their dreams. They create successful and fulfilling lives for themselves and their families with the strength and support of the Coldwell Banker brand. That’s the power of the Coldwell Banker Way. It’s our highest honor to provide our affiliated agents and brokers the resources they use to achieve their most ambitious goals. Tools and programs that grow and strengthen their businesses. A culture of success and positivity that empowers and unites. And a commitment to industry leadership that’s remained steadfast for well over a century. If you’ve found yourself inspired, energized and ready to take the next step in your career after learning all about our company, we welcome you to the Coldwell Banker brand, your new home.
coldwellbanker.com/careers
Any affiliation by you with the Company is intended to be that of an independent contractor sales associate, not an employee. ©2022 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. NAT_4/22