the benefits of a seller’s agent

While it might seem appealing to sell your home on your own, there are many reasons why you should hire a sellers agent to help you sell your home. Here are some of the top reasons you need a sellers agent on your side!

Knowledge and Experience

A real estate agent’s sole job is to assist their clients in the buying and selling process. A listing agent knows what will attract buyers to your listing, and can pinpoint anything that might need to be fixed or changed to attract a wider audience.

Selling your home can be stressful, especially if problems arise that you don’t know how to handle. A listing agent has the experience selling homes, and will guide you through the process.

Full-Time Job

Real estate is a full-time job. Are you able to rush home whenever someone wants to view your home? Plan, market and host an open house alone? Can you answer your phone whenever it rings? Do you know how to screen potential buyers? Probably not. When you hire a listing agent, they are there to respond to every call, text, or inquiry on your property, host open houses, accommodate showings, and screen potential buyers, taking the stress of all the action off of your shoulders.

Marketing

Hiring a listing agent means you are hiring an entire marketing team, for no extra cost. Here at Coldwell Banker Lifestyles, we have an in-house marketing department that, along with your agent, are experts at marketing your property! They know how to make the qualities that attract buyers stand out, and show your home in the best light possible. A listing agent markets your home to their entire network, searching for a qualified buyer for your home. They also have access to the multiple listing service (MLS), and know the right websites to use to market your home.

Negotiation Takes Skill

A licensed, professional experienced buyer’s agent that has represented dozens of buyers is going to have an upper hand on a newbie seller that is emotionally attached to the home. Without a listing agent, you are going into negotiations blindly, and without representation. Remember, a buyer agent’s priority is to sell the house to their client for the price the buyer wants, they have no responsibility to the seller.

Leaving Money on the Table

At the end of the day, when you are selling your home, you want to walk away with the best deal you can, which is why many people think selling on their own will save them money. Unfortunately, this is not the case. According to the National Association of Realtor’s Profile of Home Buyers and Sellers, those that sell their home by themselves, sell for an average of 10% less than they would if they had hired a listing agent.