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PORTFOLIO//COURTNEY BOYLE

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PORTFOLIO//COURTNEY BOYLE

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Design is so simple, thatâ&#x20AC;&#x2122;s why it is so complicated.

paul rand

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designer//courtney boyle

semester/ /fall 2010

course//portfolio

instructor//mary scott

table of contents I N T R O D U C T I O N

F I L T E R

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S E C T I O N / / 0 1

P O S I T I V E P O W E R

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S E C T I O N / / 0 2

C L E A N L I N E S S , G O D L I N E S S

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S E C T I O N / / 0 3

G E N T S

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S E C T I O N / / 0 4

U N C O V E R I N G T H E T R U T H

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S E C T I O N / / 0 5

O F F - C E N T E R E D A L E S

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S E C T I O N / / 0 6

F O R E M M A

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SECTION // 07

S H A K E Y O U R B O O T Y

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S E C T I O N / / 0 8

T H I S I S Y O U R L I F E

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S E C T I O N / / 0 9

F R E E L A N C E

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S E C T I O N / / 1 0

I D E N T I T I E S

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portfolio//filter

designer//courtney boyle

semester/ /fall 2010

course//portfolio

instructor//mary scott

INTRODUCTION

filter BEHIND THE MIND EXPLOSIONS Chaotic, inspiring, volatile, an overwhelming intensity and downpour of possibilities flood my mind. The opportunity to unleash the creative process and begin a new project is my passion. Notes, sketches, mood boards, lists, and research invade my workspace and I become captivated by the endless solutions to the presented problem. To filter through these ideas and focus on the best solution, and then to transform it into a final design is the ultimate reward. There is nothing better than filtering through all the madness to creating a polished refined idea executed to the best of my ability.

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RE SOUR REUSE REDUCE RECYCLE Solar power and wind power would be the only thing that compares as far a clean energy for electricity, but other than that the electric companies would be an indirect competitors.

There are no direct competitors right now.

Bar owners and entrepreneurs that are interested in saving both money and the environment. Most likely they own bars in a city and have the capability to add some renovations to put the system in place.

With both of these technologies I would like to create a battery system in place at a bar that could harness liquid waste and turn it into energy. By utilizing not only the excess beer that fall from the taps, but the waste from the other cocktails and the urine from the patrons. Bars are a factory of acidic liquids and they could save a lot of money by just taking advantage of this technology and recycling their waste into energy.

The “beer battery,” as it’s being affectionately called, is actually a microbial fuel cell (MFC). The fuel cell uses sugar-consuming bacteria to generate power from waste water produced in the brewing process. The bacteria consume the organic matter in the brewery’s waste water, breaking down alcohol, starch and sugar. The by products from the process are electricity, clean water and carbon dioxide, all very Earth-friendly.

The NoPoPo AA and AAA batteries can be recharged with a variety of liquids, inserted into the chamber via a pipette and the basic principle is that a mixture of magnesium and carbon reacts when mixed with a liquid to produce, in the case of the AA battery, up to 500 milliamp-hours (mAh) of life. This puts them on a par with existing zinc-carbon AA batteries; however, existing alkaline batteries have a longer life of between 1700 and 3000 mAh. They come in a range of battery sizes, and according to the manufacturer, a single AAA version can run a small handheld torch light for up to 20 hours. They can be run off of beer, saliva, urine, cola, blood, and other liquids containing acid,. Inside the batteries, a mixture of carbon and magnesium reacts with the liquid to produce power -- around 500mAh in the case of an AA battery. Unlike conventional dry-cell batteries, NoPoPo batteries don’t deteriorate over a short time period. They can retain their charge for ten years, making them perfect for emergency situations. Although hey can only be refilled a finite number of times. They’re also far better for the environment -- they don’t contain harmful substances, such as mercury, hexavalent chrome, lead or cadmium, so you can dispose of them with a clearer conscience. As well as powering small devices, NoPoPo batteries can be linked in series to create larger power cells. We saw a bunch of them joined up to power lamps and the effect was astonishing.

What is your product? The AA and AAA batteries can be recharged with a variety of liquids, inserted into the chamber via a pipette and the basic prin of magnesium and carbon reacts when mixed with a liquid to produce, in the case of the AA battery, up to 500 milliamp-hours them on a par with existing zinc-carbon AA batteries; however, existing alkaline batteries have a longer life of between 1700 They come in a range of battery sizes, and according to the manufacturer, a single AAA version can run a small handheld t hours. They can be run off of beer, saliva, urine, cola, blood, and other liquids containing acid,. Inside the batteries, a m magnesium reacts with the liquid to produce power -- around 500mAh in the case of an AA battery. Unlike conventional drybatteries don’t deteriorate over a short time period. They can retain their charge for ten years, making them perfect for Although hey can only be refilled a finite number of times. They’re also far better for the environment -- they don’t contain harmful substances, such as mercury, hexavalent chrome, le can dispose of them with a clearer conscience. As well as powering small devices, NoPoPo batteries can be linked in series to create larger power cells. We saw a bunch of th lamps and the effect was astonishing. What does the product brand stand for? NoNoPo stand for non-pollution power. A green power source that creates power from waste. Brief History of your product? While medical devices inspired the urine battery, it can activate any electric device with low power consumption. Inexpensive sensors and disposable testing kits need inexpensive, easily-made power sources, but until now, these have been difficult t type biosensors and the like don’t need a lot of power, but do need some. With that in mind, a research team at Singapore’s Inst and Nanotechnology led by Dr Ki Bang Lee has devised a cheap-to-make paper battery that uses the fluid being tested catalyst. Do you think this a sustainable product? This product is sustainable because it is taking waste and other liquid materials that all ready exists and creating a power so General audience? Right now the products is only sold in Japan but will soon be hitting the European market. One can buy them on the Internet them are ones that care about the environment and who wouldn’t be grossed out by their own urine. Because the batteries cos are also on the more expensive side so the consumer probably has more money to spare or cares about the environment so m question. Is the shape a necessary function? Right now the shape is only in the form of AA and AAA batteries but they could be developed into all kinds of battery sizes. Perception of these product from other cultures? The product is currently selling only in Japan but has been involved in many tech conventions and has been widely accepted a Is this a male or female oriented product? I think that this is a universal product yet I tend to see men more inclined to use it because of its more hands on nature and i fluids. Strength of this product? I think that this product can revolutionize power as we know it. It takes wasteful material that is rarely used and creates ene were developed people could supply their own electricity with this product.

nciple is that a mixture (mAh) of life. This puts and 3000 mAh. torch light for up to 20 mixture of carbon and -cell batteries, NoPoPo emergency situations.

ead or cadmium, so you

hem joined up to power

e, easily-made medical to come by. “DNA Chip” titute of Bioengineering -- urine -- as a power

Able to act effectively or imaginatively especially in difficult situations

RCE

ource with no pollution.

t and the people buying st about $70 for six they much that money isn’t a

as a great new product.

involvement with bodily

ergy. If bigger batteries

NO POPO

Clean Proficient Creative Productive Recycled Ground Breaking Innovated Stimulating Green Visionary Fun Ecological Safe Reclaimed Promotional Smart Reprocessed S E CT I O N // 01 Beneficial Friendly Brazen Social Biodegradable Forward Hospitable Weakness of this product? Global Neighbourly Right now they are only AA and AAA batteries made that don’t hold as much of a charge as the normal batteries do as well as they are only rechargeable a limited number of Economical Welcoming times. OBJECTIVE Resourceful Warm Emotional quality? Sensible inviting Creative R3 is a project that revolves around taking things Practical that already New Can this product have a second life and are there harmful environmental effects? exist and making them better. Better for the environment, better Fascinating This product is reusable and doesn’t contain the harmful materials that normal batteries do now so when they are no longer usable they can be thrown away with minimal for the people that use them, better for the people that make Conducive Modern impact on the environment. them. Its about taking good ideas and expanding them even If you had the opportunity to change one thing about this product what would it be? more. I wish that they could create larger batteries so more power can be generated from this way.

positive power

SOLUTION

CRADLE TO CRADLE

Story you wish to tell? I would want people to know that this technology exists and toBattery provide an example objects of something be done with them. propose that bars could generate a good powered are that an could absolute necessity inI todays portion of their electricity by harness urine and the waste from world, beer taps andbatteries well and the from leftover drinkstotothe power batteries. By showing one example people will yet arewaste extremely harmful environment. be able to think about how they could use them. The aqua powered battery is a solution to reducing waste by

converting liquid waste into power for the battery. What if this

What are some areas for reducing waste, cost of production? technology could expand into something bigger? What if bars If the battery could be further developed so it can be recharged and morerestaurants then the waste of them would gotheir down.own electricity? The Fluid could generate Alternative solutions for this product being developed? Waste Recycling Program (FWR) aims to do just that. Liquid Right now there are no other Aqua batteries on the market yet there now are alternative power sources such and wind and solar that are also good for the environment yet waste, fluid energy. generally they are less accessible to the average consumer. If I could change the values of this brand? I would want it not to be just viewed as a green product but as a money saving time saving product that anybody could use and happens to be good for the environment also.

There are no direct competitors right now.

S E CT I O N // 01 PROJECT Informational Book COURSE Print 3

DELIVERABLES Book, Logo, Product Dev elopment

INSTRUCTOR Tom Sieu

KEY WORDS Resourceful, Modern, Future

T Y P E FAC E S Blender

TIME FRAME 15 Weeks

nciple is that a mixture (mAh) of life. This puts and 3000 mAh. torch light for up to 20 mixture of carbon and -cell batteries, NoPoPo emergency situations.

ead or cadmium, so you

hem joined up to power

e, easily-made medical to come by. “DNA Chip” titute of Bioengineering -- urine -- as a power

Able to act effectively or imaginatively especially in difficult situations

RCE

ource with no pollution.

t and the people buying st about $70 for six they much that money isn’t a

as a great new product.

involvement with bodily

ergy. If bigger batteries

NO POPO

Clean Proficient Creative Productive Recycled Ground Breaking Innovated Stimulating Green Visionary Fun Ecological Safe Reclaimed Promotional Smart Reprocessed Beneficial Friendly Brazen Social Biodegradable Forward Hospitable Weakness of this product? Global Neighbourly Right now they are only AA and AAA batteries made that don’t hold as much of a charge as the normal batteries do as well as they are only rechargeable a limited number of Economical Welcoming times. Resourceful Warm Emotional quality? Sensible inviting Creative Practical New Can this product have a second life and are there harmful environmental effects? Fascinating This product is reusable and doesn’t contain the harmful materials that normal batteries do now so when they are no longer usable they can be thrown away with minimal Conducive Modern impact on the environment. If you had the opportunity to change one thing about this product what would it be? I wish that they could create larger batteries so more power can be generated from this way.

CRADLE TO CRADLE

Story you wish to tell? I would want people to know that this technology exists and to provide an example of something that could be done with them. I propose that bars could generate a good portion of their electricity by harness urine and the waste from beer taps and well and the waste from leftover drinks to power batteries. By showing one example people will be able to think about how they could use them. What are some areas for reducing waste, cost of production? If the battery could be further developed so it can be recharged more then the waste of them would go down. Alternative solutions for this product being developed? Right now there are no other Aqua batteries on the market yet there are alternative power sources such and wind and solar that are also good for the environment yet generally they are less accessible to the average consumer. If I could change the values of this brand? I would want it not to be just viewed as a green product but as a money saving time saving product that anybody could use and happens to be good for the environment also.

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designer/ /courtney boyle

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semester/ /spring 2010

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instructor/ /tom sieu

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//logo and icon sketches

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instructor/ /tom sieu

//icons used as chapter breaks

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instructor/ /tom sieu

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FWR

1. 2. 3. 4. 5.

FWR

fluid waste is generated waste is drained into a storage tank fluid is converted into power power is put into a fuse box power is distributed for the building

./the cycle of the FWR

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instructor/ /tom sieu

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designer/ /courtney boyle

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instructor/ /tom sieu

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GOD space LI ship

also not your average soap maker. Whereas Messrs. Procter and Gamble dream (well, dreamt) of enzymes and long-chain fatty acid

IF YOU CA WITH KIN LOVING FR WITH YOU TO TEACH MASO N H HUMAN R SPACESHI

Bronner wants to convince mankind of the virtues of the “All-One-God-Faith,” which, together with the “Moral ABC,” his answer to t

half-true Socialist-fluoride poison & tax-slavery with full-truth, work-speech-press & profit-sharing Socialization! All-One! So, help

monorail & pump, watering Babylon-roof-gardens & 800 billion Israel-Milorganite fruit trees, guarded by Swiss 6000 year Universa

ORGANIC

Talking to the doc on the phone is the audio equivalent of reading one of his labels. He can be pretty linear when he wants to be, b accent. Believe me, it’s an experience.

Bronner has had an eventful life. The son of a Jewish German soap maker, he emigrated to the U.S. and pleaded with his father to d were right. --Your loving father.” He never heard from his parents again.

Initially settling in the Midwest, Bronner married the illegitimate daughter of a nun, who eventually became suicidal and died in a

Fittingly, he took to the soapbox to promote it. One of his listeners, Fred Walcher, was so inspired that in 1945 he had himself crucif

Later Bronner was arrested while trying to promote his plan at the University of Chicago and was committed to a mental hospital since.

Despite his eccentricities, Dr. Bronner has built his soap company into a prosperous concern, mostly by sheer force of personality. pounce and not let go until he’d gotten an order.

But things didn’t really take off until he was discovered by the counterculture during the 60s. With the aid of his sons Jim and Ralp soap a year. He says he’s now worth $6 million--not bad, he notes drily, for somebody who’s supposedly nuts.

Bronner’s birth control method involves using lemon juice and Vaseline as a spermicide. While it’s true the high acidity in lemon ju

water soluble. You’d be clogging up your insides and wreaking God knows what kind of havoc. With all respect to Bronner, I’d advise

What are the 18-in-1 uses?

Dr. Bronner recorded the “18 in 1 uses” on his label, which we have left mostly intact since his passing in 1997; however, people ha

Dr. Bronner’s version:

1. Always dilute for Shave-Shampoo-Massage-Dental Soap-Bath! 2. Peppermint is nature’s own unsurpassed fragrant Deodorant!

earth 3. A drop is best Mint Toothpaste; brushes Dentures Clean!

4. A dash in water is the ideal Breath Freshener & Mouth Wash! 5. Peppermint Oil Soap for Dispensers, Uniforms, Baby, Beach! 6. Dilute for ideal After Shave, Body Rub, Foot Bath, Douche.

7. Hot Towel-Massage the entire body, always towards your heart. 8. Pets, silk, wool & body tingles head to toe - keeps cool!

9. 3 dashes in water rinse most Sprays Off fruit & vegetables!

10. 1/4 oz in qt H2O is Pest Spray! Dash, no rash Diaper-Soap!

Paraphrased:

* For everyday body-washing: Get wet and pour soap full-strength onto hands-washcloth-loofah. Lather up, scrub down, rinse of

* For other uses, dilute from one part soap into 40 parts water for light cleaning, to cutting it in half or using it full strength for h

* For shampoo, though we now recommend our new Shikakai soaps for this, many people are fond of using it as such. The metho

then rinse well. Afterwards use our new citrus hair rinse and leave-in conditioners as directed.

* For the laundry, use 1/4 cup to 1/3 cup for one regular load; adjust as needed depending on hardness of water. I’ve been told th

ds, Bronner dreams of world peace.

AN TALK TO CROWDS & KEEP YOUR VIRTUE, OR WAL NGS & NOT LOSE THAT COMMON TOUCH! IF NEITHE RIEND NOR ENEMY CAN HURT YOU; IF ALL MEN COUN U, BUT NO ONE TOO MUCH! IF YOU CAN WORK HARD H EACH UNFORGIVING MINUTE ALL-ONE-GOD-F AIT HILLE L TAUGH T CARPENTE R JESU S TO UNIT E TH RACE, COME HELL, HATE, BAN, YOU'LL ENJOY GOD IP EARTH & DO GREAT WORK WITHIN IT; & WHICH MORE MY SON, YOU'LL BE A MAN! A MAN! SUR EAST IS EAST & WEST IS WEST & NEVER THE TWAIN SHALL MEET! BUT THERE IS grea NEITHE Having EAST NOR WEST, NOR reverenc BORDER , BREE NOR BIRTH, ONCE THE MORAL ABCpiou UNITE for God; ./ Divin ALL MANKIND FREE ON GOD'S SP ACESHI EARTH !cleanliness, THEN &godliness ONLY THEN , NO MATTE HOW ROUGH THE TRIP, HOW CHARGED WIT PUNISHMENT THE SCROLL, YOU ARE TH CAPTAIN OF THY SHI P

the Ten Commandments, will unite the human race. The details of this can be a bit hard to follow. For example: “Replace

p build 4 billion Hannibal wind-power plants, charging 96 billion battery-banks, powering every car-factory-farm-home-

al Military Training,” etc.

but eventually always veers off into a rap about the Essene rabbis and whatnot, delivered in a nutty-professor German

do the same when the Nazis came to power. The old man refused. One day Bronner got a postcard with the words, “You

a mental hospital. (He says she was tortured by the hospital guards.) He also began devising his plan for world peace.

e h

fied in Chicago in order to publicize the plan. (He survived.)

l. He escaped three times, finally fleeing to California in 1947. He’s been there cranking out soap and soap labels ever

In the early days he would set up a table at health food conventions. If a dealer strayed within ten feet, Bronner would

ph, who handle production and sales, he currently sells some 400,000 gallons of liquid soap and 600,000 pounds of bar

uice will kill sperm, doctors say it could also cause your insides to become irritated or burned. Besides, Vaseline isn’t

e sticking to diaphragms.

ave told us many, many more uses for it than that. Here is his version. A more paraphrased one follows.

ff, and tingle fresh & clean.

heavy-duty grease-cutting jobs.

SECTION // 02

OBJECTIVE

Dr. Bronner’s Magic Soaps are a staple in many peoples daily routine. “Do gooders”, hippies, and the ethically conscious have been devoted to this brand for years. How can Dr. Bronners expand into a more mainstream market so their products can affect more people?

SOLUTION

THE MASTER O

Dr. Bronner as a man was quite fascinating. From his selfproclaimed Doctor title to his escape from mental institutions, he spreads his ideas of a better world through the labels of his soap products. If these soap bottles were more appealing to a mass audience his message of peace and hope could be spread to more people having an greater impact on spaceship earth.

ETHICAL CONSUMERISM

THY SOUL!

od of application is to wet hair and scalp very thoroughly, squirt some soap into hands and work into a lather. Wash hair,

hat adding a dash of baking soda makes it even better.

GOD space LI ship

also not your average soap maker. Whereas Messrs. Procter and Gamble dream (well, dreamt) of enzymes and long-chain fatty acid

IF YOU CA WITH KIN LOVING FR WITH YOU TO TEACH MASO N H HUMAN R SPACESHI

Bronner wants to convince mankind of the virtues of the “All-One-God-Faith,” which, together with the “Moral ABC,” his answer to t

half-true Socialist-fluoride poison & tax-slavery with full-truth, work-speech-press & profit-sharing Socialization! All-One! So, help

monorail & pump, watering Babylon-roof-gardens & 800 billion Israel-Milorganite fruit trees, guarded by Swiss 6000 year Universa

ORGANIC

Talking to the doc on the phone is the audio equivalent of reading one of his labels. He can be pretty linear when he wants to be, b accent. Believe me, it’s an experience.

Initially settling in the Midwest, Bronner married the illegitimate daughter of a nun, who eventually became suicidal and died in a

Fittingly, he took to the soapbox to promote it. One of his listeners, Fred Walcher, was so inspired that in 1945 he had himself crucif

Later Bronner was arrested while trying to promote his plan at the University of Chicago and was committed to a mental hospital since.

Despite his eccentricities, Dr. Bronner has built his soap company into a prosperous concern, mostly by sheer force of personality. pounce and not let go until he’d gotten an order.

Bronner’s birth control method involves using lemon juice and Vaseline as a spermicide. While it’s true the high acidity in lemon ju

water soluble. You’d be clogging up your insides and wreaking God knows what kind of havoc. With all respect to Bronner, I’d advise

What are the 18-in-1 uses?

Dr. Bronner recorded the “18 in 1 uses” on his label, which we have left mostly intact since his passing in 1997; however, people ha

Dr. Bronner’s version:

1. Always dilute for Shave-Shampoo-Massage-Dental Soap-Bath! 2. Peppermint is nature’s own unsurpassed fragrant Deodorant!

earth SECTION // 02

3. A drop is best Mint Toothpaste; brushes Dentures Clean!

4. A dash in water is the ideal Breath Freshener & Mouth Wash! PROJECT Dr. Bronner’s Magic S oaps

5. Peppermint Oil Soap for Dispensers, Uniforms, Baby, Beach! C OFoot U R SBath, E 6. Dilute for ideal After Shave, Body Rub, Douche. Print 2

DELIVERABLES Logo, Packaging, Poster

7. Hot Towel-Massage the entire body, always towards your heart. INSTRUCTOR

8. Pets, silk, wool & body tingles head to toe - Young keeps cool! Roland

9. 3 dashes in water rinse most Sprays TOff Y Pfruit E FA& C Evegetables! S

Fr anklin Gothic, A achen 10. 1/4 oz in qt H2O is Pest Spray! Dash,Compressor no rash Diaper-Soap! Slab S erif

KEY WORDS Prophet, Cleanliness, S oap Box TIME FRAME 8 Weeks

Paraphrased:

* For everyday body-washing: Get wet and pour soap full-strength onto hands-washcloth-loofah. Lather up, scrub down, rinse of

* For other uses, dilute from one part soap into 40 parts water for light cleaning, to cutting it in half or using it full strength for h

* For shampoo, though we now recommend our new Shikakai soaps for this, many people are fond of using it as such. The metho

then rinse well. Afterwards use our new citrus hair rinse and leave-in conditioners as directed.

* For the laundry, use 1/4 cup to 1/3 cup for one regular load; adjust as needed depending on hardness of water. I’ve been told th

ds, Bronner dreams of world peace.

AN TALK TO CROWDS & KEEP YOUR VIRTUE, OR WAL NGS & NOT LOSE THAT COMMON TOUCH! IF NEITHE RIEND NOR ENEMY CAN HURT YOU; IF ALL MEN COUN U, BUT NO ONE TOO MUCH! IF YOU CAN WORK HARD H EACH UNFORGIVING MINUTE ALL-ONE-GOD-F AIT HILLE L TAUGH T CARPENTE R JESU S TO UNIT E TH RACE, COME HELL, HATE, BAN, YOU'LL ENJOY GOD IP EARTH & DO GREAT WORK WITHIN IT; & WHICH MORE MY SON, YOU'LL BE A MAN! A MAN! SUR EAST IS EAST & WEST IS WEST & NEVER THE TWAIN SHALL MEET! BUT THERE IS grea NEITHE Having EAST NOR WEST, NOR reverenc BORDER , BREE NOR BIRTH, ONCE THE MORAL ABCpiou UNITE for God; ./ Divin ALL MANKIND FREE ON GOD'S SP ACESHI EARTH ! THEN & ONLY THEN , NO MATTE HOW ROUGH THE TRIP, HOW CHARGED WIT PUNISHMENT THE SCROLL, YOU ARE TH CAPTAIN OF THY SHI P

the Ten Commandments, will unite the human race. The details of this can be a bit hard to follow. For example: “Replace

p build 4 billion Hannibal wind-power plants, charging 96 billion battery-banks, powering every car-factory-farm-home-

al Military Training,” etc.

but eventually always veers off into a rap about the Essene rabbis and whatnot, delivered in a nutty-professor German

do the same when the Nazis came to power. The old man refused. One day Bronner got a postcard with the words, “You

a mental hospital. (He says she was tortured by the hospital guards.) He also began devising his plan for world peace.

e h

fied in Chicago in order to publicize the plan. (He survived.)

l. He escaped three times, finally fleeing to California in 1947. He’s been there cranking out soap and soap labels ever

In the early days he would set up a table at health food conventions. If a dealer strayed within ten feet, Bronner would

ph, who handle production and sales, he currently sells some 400,000 gallons of liquid soap and 600,000 pounds of bar

uice will kill sperm, doctors say it could also cause your insides to become irritated or burned. Besides, Vaseline isn’t

e sticking to diaphragms.

ave told us many, many more uses for it than that. Here is his version. A more paraphrased one follows.

ff, and tingle fresh & clean.

heavy-duty grease-cutting jobs.

THE MASTER O

ETHICAL CONSUMERISM

THY SOUL!

od of application is to wet hair and scalp very thoroughly, squirt some soap into hands and work into a lather. Wash hair,

hat adding a dash of baking soda makes it even better.

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designer/ /courtney boyle

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semester/ /summer 2009

//sketch of Dr. Bronner

course//print 2

instructor/ /roland young

//logo sketches

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course//print 2

instructor/ /roland young

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instructor/ /roland young

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ULTRA LUX

TOP OF THE LINE

COURTNEY BOYLE NOV. 6TH, 2009 PACKAGE DESIGN 3 | THOMAS MCNULTY WED. 12PM

919 Bentley employs approximately 4,000 people worldwide and the average length of service at Bentley is 11 years ur regional offices are based in the UK, USA, Germany, Japan, China, Singapore, Sydney, Korea, Dubai and Mexico e are represented by 212 Bentley facilities worldwide*; 24 in the UK, 38 in the USA, 52 in Europe, 15 in the Middle East (incl Africa and dia) and 15 in Asia and Australasia, among others olkswagen AG acquired Bentley in 1998 commencing a £500 million investment programme to improve our factory facilities and support ture product development programmes lobally, we sold just over 10,000 cars in 2007 - compared with around 9,000 in 2006, around 8,500 cars in 2005, 6,500 in 2004 and 1000 in 003

.O. Bentley efore World War I, W.O. Bentley had been in partnership with his brother H.M. Bentley selling French DFP cars, but he had always wanted design and build his own range of cars bearing his name. In August 1919, Bentley Motors Ltd. Was registered, and a chassis with dummy ngine was exhibited at the London Motor Show in October of that year. An engine was built and running by December, and orders were ken for deliveries starting in June 1920; however, development took longer than estimated, and the first cars were not ready until eptember 1921.

entley--skincare line brand extension

ENTLEY OTORS LTD.

SECTION // 03

HIGH-QUALITY

a gents world

OBJECTIVE

What if the Bentley Motor Company were to create a skin care line? Who would your audience be and how can the brand be carried over into a completely new world of products?

SOLUTION

Gents is a skin care line for men. Seven top of the line skin care products were created to give men the best of the best when it comes to their skin. Inspired by the beauty and sleekness of the cars, the Gents line is undeniably “Bentley”.

Gen

addillac MW

stin Martin olls Royce ayboc orche errari

xpensive. About $50.00 an item

en (45-70) with a high income of over $300,00 a year who enjoy the highest quality products on the market. Price is no object for them.

ftershave, cologne, moisturizer, sunscreen, under eye cream, shave oils, shave cream,

op-of-the-line”/”best of the best”

o create a skin care line extension for the Bentley brand.

igh-quailty dapper distinctive tegrity luxury power erformance classic confident eritage handcrafted understated lite

ecreational and sport vehicles, clothing and accessories, skin care products

entley cars: t takes 150 hours to hand-build a Continental GT and 400 hours to build an Arnage very single component of a Bentley is filed on computer in minute detail and can be tracked back through each stage of its development eneers are both book and mirror matched to create perfect symmetry either side of a Bentley’s center line very piece of glass in a Bentley is given its final polish with finely powdered pumice normally used to polish optical lenses acquer-spraying robots in the Paint Shop are programmed to simulate a human sprayer on his best day teering wheels are doubled stitched by hand using two needles simultaneously; the process is far too complicated for a machine. It takes 5 hours work to create one steering wheel full set of leather for a Bentley is selected and cut at the same time, so that there is as little variation in texture as possible he trimming of each Continental GT uses 135 metres of thread, the equivalent of 28 Continental GT back to back, 1.3 football pitches or the eight of the “London Eye”

MODERN

entley past: entley Motors was founded in 1919 but the manufacturer did not make a complete car for 27 years – only engines and chassis entley won Le Mans six times – 1924, 1927, 1928, 1929, 1930 & 2003 hen Bentley chairman Woolf Barnato was dared to take on the famous Blue Train between Cannes and Calais in his Speed Six in 1930, he on the bet by not only beating it but by reaching his club in Victoria, London, four minutes before the express pulled into Calais entley production moved from Cricklewood, London to Derby when Rolls-Royce purchased Bentley in 1931

A a material object, service etc., conducive to sumptuous living, usually a delicacy, elegance or refinement of living rather than a necessity

ULTRA LUX

TOP OF THE LINE SECTION // 03 PROJECT Bentley Skin Care Line COURSE Packaging 3

DELIVERABLES Packaging, Point of Purchase Display

INSTRUCTOR Tom McNulty

KEY WORDS Sleek, Fast, Refined

T Y P E FAC E S Helv etica Neue

TIME FRAME 7 Weeks

COURTNEY BOYLE NOV. 6TH, 2009 PACKAGE DESIGN 3 | THOMAS MCNULTY WED. 12PM

HIGH-QUALITY

Gen

addillac MW

stin Martin olls Royce ayboc orche errari

xpensive. About $50.00 an item

en (45-70) with a high income of over $300,00 a year who enjoy the highest quality products on the market. Price is no object for them.

ftershave, cologne, moisturizer, sunscreen, under eye cream, shave oils, shave cream,

op-of-the-line”/”best of the best”

o create a skin care line extension for the Bentley brand.

igh-quailty dapper distinctive tegrity luxury power erformance classic confident eritage handcrafted understated lite

ecreational and sport vehicles, clothing and accessories, skin care products

MODERN

entley--skincare line brand extension

ENTLEY OTORS LTD.

A a material object, service etc., conducive to sumptuous living, usually a delicacy, elegance or refinement of living rather than a necessity

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instructor/ /tom mcnulty

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//inspiration

course//packaging 3

instructor/ /tom mcnulty

//early draft

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01 02 03 04 05 06 07 08 09 10

semester/ /fall 2009

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instructor/ /tom mcnulty

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01 02 03 04 05 06 07 08 09 10

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course//packaging 3

instructor/ /tom mcnulty

pg//057

PA RA

w that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

da with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland tra

pleted the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. T

y Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot

entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project.

eir goals.

da with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland tra

leted the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. Th

precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air

entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project.

eir goals.

da with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland tra

pleted the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. T

is the truth really out there?

y Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot

entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project.

eir goals.

da with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland tra

leted the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. Th

precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air

CONSPIRACY

236720971253456780971253456786790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123 025874100236811156786789324680139875328906780125894123587698535685724368652435869245375984216980P70757634524767809423456789098765424326342654865 768979086987576576456354254356787575874564123654895632158974301010589000146622036420287002587410023681115678678932468013987532890678012589412358 69245375984216980P707576345247678094234567890987654243263426548657689790869875765764563542867903512345380267893489023672097125345678097125345678 789348902367209712534567809712534567867903512345380267893489023672097125345678678932468013987532890678012589412358769853568572436865243586924537 758745641236548956321589743010105890001466220364202870025874100236811156786789324680139875328906780125894123587698535685724368652435869245375984 216980P70757634524767809423456789098765424326342654865768979086987576576456354254356787575874564123654895632158974301010589000146622036420287002 0139875328906780125894123587698535685724368652435869245375984216980P70757634524767809423456789098765424326342654865768MILITARY764563542867903512 236720971253456780971253456786790351234538026789348902367209712534567GROOM LAKE35123453802678934890236720971253456786789324680139875328906780125 345678097125345678679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712534567867903512345380267893 85724368652435869245375984216980P707576345247678094234567890987654243263426548657689790869875765764563542867903512345380267893489023672097125345 63542543567875758745641236548956321CONPIRACY0001466220364202870025874100236811156786789324680139875328906780125894123587698535685724368652435869 452476780942345678909876542432634265486576897908698757657645635428679035123453802678934890236720971253456780971253456786790351234538026789348902 097125345678679035123453802678934890236435869245375984216980P70757634524767809423456789098765424326342654865768979086987576576456354286790351234 874564123654895632158974301010589000146622036420287002587410023681115678678932468013987532890678012589412358769853568572436865243586924537598421 234567890987654243263426548657689790869875765764563542867903512345380267893489023672097125345678097125345678679035123453802678934890236720971253 78679035123453802678934890236720971253456786789324680139875328906780125894123587698535685724368652435869245375984216980P707576345247678094234567 0001466220364202870025874100236811156786789324680139875328906780125894123587698535685724368652435869245375984216980P7075763452476780942345678909

was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site wo

ained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy an the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.

He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being ve

was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site wo

ained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

GOVERNMENT COVER-UP

he CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and Corps Gunnery School. After the 1940s, the runways were abandoned.

He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being ve

FACT

was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site wo

ained at 01 theSomething Gunnerythat School and toldreality; Johnson actually exists; truth.about it. Johnson decided the location was ideal for their operations.

The CIA, 02 theSomething Atomic known Energy and happened. Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy an to Commission exist or to have the Army03Air Corps said Gunnery After the 1940s, the runways were abandoned. Something to be School. true or supposed to have happened.

of or pertaining to the claimed occurrence of an event or perception without scientific explanation, as psychokinesis, extrasensory perception, or other purportedly supernatural phenomenon

04 aA department truth known by experience observation. He formed of actual engineers and ortest pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being ve

was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site wo

ained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

SECTION // 04

exposing the truth OBJECTIVE

I s o n o r m i s a fo n t c re a te d fo r t h e I n te r n a t i o n a l S ta n d a rd s Organization (ISO). Characterized by its basic factual design, a type specimen book should highlight these features.

SOLUTION

3453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345678678932 Deriving from the word fact, the concept of exposing the truth 5768979086987576576456354286790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453 behind Area 51 is what the type specimen book is based on. 87698535685724368652435869245375984216980P7075763452476780942345678909876542432634265486576897908698757657645635422435869245375984216980P70757634 Coupled with Elementa, the idea of what the government tells 8679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345 us and what is actually the case starts to become exposed. 75984216980P7075763452476780942345678909876542432634265486576897908698757657645635425435678757587456412365489563215897430101058900014662203642028 4216980P70757634524767809423456789098765424326342654865768979086987576576456354286790351234538026789348902367209712534567809712534567867903512345 25874100236811156786789324680139875328906780125894123587698535685724368652435869245375984216980P7075763452476780942345678909876542432634265486576 2345380267893489023672097125345678097125345678679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712 5894123587698535685724368652435869245356975984216980P70757634524767809423456789098765424326342654865768979086987576576456354254356787575874564123 3489023672097125345678097125345678679035123453802678934890236720971253456786789324680139875328906780125894123587698535685724368652435869245375984 5678097125345678679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712534567867903512345380267893489 9245375984216980P7075763452476780942345678909876542432634265486576897908698757657645635422435869245375984216980P707576345247678094234567890987654 2367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453802678934890236720971253456786789324680139875328906 4538026789348902367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453802678934890236720971253456780971253 16980P7075763452476780942345678909876542432634265486576897908698757657645635422435869245375984216980P70757634524767809423456789098765424326342654 345678097125345678679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567FACTS93246801398753289067801258941 7890987654243263426548657689790869875765764563542543567875758745641236548956321589743010105890001466220364202870025874100236811156786789324680139 9876542432634265486576897908698757657645635428679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712

PA RA

da with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland tra

pleted the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. T

y Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot

entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project.

eir goals.

da with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland tra

leted the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. Th

precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air

entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project.

eir goals.

da with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland tra

pleted the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. T

is the truth really out there?

y Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot

entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project.

eir goals.

da with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland tra

leted the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. Th

precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air

CONSPIRACY

SECTION // 04 PROJECT Type Specimen Book COURSE Typogr aphy 3

DELIVERABLES Book, Poster, CD

INSTRUCTOR Ariel Grey

KEY WORDS Par anormal, Truth, Uncov er

T Y P E FAC E S Isonorm, Elementa

TIME FRAME 15 Weeks

was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site wo

ained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being ve

was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site wo

ained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

GOVERNMENT COVER-UP

He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being ve

FACT

was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site wo

ained at 01 theSomething Gunnerythat School and toldreality; Johnson actually exists; truth.about it. Johnson decided the location was ideal for their operations.

of or pertaining to the claimed occurrence of an event or perception without scientific explanation, as psychokinesis, extrasensory perception, or other purportedly supernatural phenomenon

was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site wo

ained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

3453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345678678932 5768979086987576576456354286790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453 87698535685724368652435869245375984216980P7075763452476780942345678909876542432634265486576897908698757657645635422435869245375984216980P70757634 8679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345 75984216980P7075763452476780942345678909876542432634265486576897908698757657645635425435678757587456412365489563215897430101058900014662203642028 4216980P70757634524767809423456789098765424326342654865768979086987576576456354286790351234538026789348902367209712534567809712534567867903512345 25874100236811156786789324680139875328906780125894123587698535685724368652435869245375984216980P7075763452476780942345678909876542432634265486576 2345380267893489023672097125345678097125345678679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712 5894123587698535685724368652435869245356975984216980P70757634524767809423456789098765424326342654865768979086987576576456354254356787575874564123 3489023672097125345678097125345678679035123453802678934890236720971253456786789324680139875328906780125894123587698535685724368652435869245375984 5678097125345678679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712534567867903512345380267893489 9245375984216980P7075763452476780942345678909876542432634265486576897908698757657645635422435869245375984216980P707576345247678094234567890987654 2367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453802678934890236720971253456786789324680139875328906 4538026789348902367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453802678934890236720971253456780971253 16980P7075763452476780942345678909876542432634265486576897908698757657645635422435869245375984216980P70757634524767809423456789098765424326342654 345678097125345678679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567FACTS93246801398753289067801258941 7890987654243263426548657689790869875765764563542543567875758745641236548956321589743010105890001466220364202870025874100236811156786789324680139 9876542432634265486576897908698757657645635428679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712

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course//type 3

instructor/ /ariel grey

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//alien photography taken

course//type 3

instructor/ /ariel grey

//location and ufo photography taken

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instructor/ /ariel grey

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course//type 3

instructor/ /ariel grey

pg//073

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instructor/ /ariel grey

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instructor/ /ariel grey

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off centered ales for off centered people

QUiR UNIQUE

an individual peculiarity of character mannerism or foible

1995

Off centered stuff for off centered people

Not only was Dogfish Head Delaware’s first brewpub, it was the smallest commercial brewery in America. Our very first batch, Shelter Pale Ale, was brewed on a system which essentially was three little kegs with propane burners underneath. Brewing 12–gallon batches of beer for a whole restaurant proved to be more than a full time job. When the doors to the pub first opened, we brewed three times a day, five days a week! The one benefit to brewing on such a small system was the ability to try out a myriad of different recipes. We quickly got bored brewing the same things over and over – that’s when we started adding all sorts of weird ingredients and getting kind of crazy with the beers!

By creating a brand and packaging that conveys Dogfish Head’s unique style, a better brand experience is created. Using both quirky illustrations and typography, a beer packaging system was created that better conveyed Dogfish Head’s personality.

The beer wasn’t the brewpub’s only draw. The pub’s menu centered on a wood-burning grill. We soon became known as the place to enjoy fresh grilled seafood, burgers, pizzas and sandwiches. The wood–burning grill imparts a unique flavor to everything on the menu, whether it’s a hearty sandwich, a delicate piece of fish or our signature pizza dough.

SOLUTION

With the popularity of the pub growing, it was quickly apparent that the 12–gallon brewery would not keep up with demand. We built a new brewery and underwent a thirty-fold expansion of the brew house!

The reputation of Dogfish Head ales quickly grew beyond Delaware’s borders. Calls from Philadelphia, Washington D.C. and beyond poured in, as thirsty restaurant patrons demanded their favorite beach beer at home. We began bottling our Shelter Pale Ale in 1996 and just 1 year later we expanded again – this time we separated the packaging operation from the restaurant, and kept on brewing! By 1999, we were up to five year–round bottled brands in about a dozen states. We outgrew our distributing brewery in a couple years and in the summer of 2002; we moved our entire production brewery up the road to Milton, Delaware into a 100,000 square foot converted cannery. Around the same time (just to keep thing interesting), we built a distillery on the second floor of our Rehoboth Beach brewpub, so we could make vodka, rum and gin.

SECTION // 05

off centered ales

Thanks to all our employees and every one of our customers, Dogfish Head continues to grow today! We’re now up to nearly 20 styles of beer that are sold in more than 25 states, and a half–dozen kinds of hand–crafted spirits... and we still have some ideas in the back of our collective heads.

American Rustic

The company produces 58 year long craft ales that are distributed in 25 states as well as run three different restaurants.

Off-centered Friendly Memorable Nautical Quality Quirky

To Create a new brand identity to make its branding live up to the high quality reputation of its beer while still keeping its unique quirkiness to it.

“Off centered stuff for off centered people”

OBJECTIVE

Beer Bottle, Beer Cans, Carrying Cases, Shipping Boxes, Glassware, Bar/Restaurant Displays, Draft Handles, ect..

Men and women you enjoy high quality craft brews. Between the ages of 26-50, middle income, enjoy different things.

Pretty Moderate. About $13.00 a six pack of bottles.

Rouge New Belgium Laugunitas Boont Sierra Nevada Anchor Steam,

Coors Budwiser Miller Jameson Absolute Tanqueray

High-quailty Craft Brew Unique and friendly voice

Dogfish Head Craft Brewery is a microbrewery that prides itself on the quality of its beer and its quirky attitude with a slogan of “ of f ce nte re d a le s fo r of f ce nte re d p e o p le . ” C u r re n t ly t h e i r p a c k a g i n g d o e n ’ t f u l ly e m b ra ce t h e i r p e rs o n l a i t y a n d t h i s project aims to fix that.

The story of Dogfish Head began in June of 1995 when we opened Dogfish Head Brewings & Eats, the first state’s first brewpub opened in the resort beach community of Rehoboth Beach, Delaware. The plan was to bring original beer, original food, and original music to the area. The pub’s name comes from a peninsula in Maine where Calagione spent summers as a boy.

RKy

Sam Calagione | Dogfish Head Founder & President Sam Calagione is the founder and President of Dogfish Head. Sam got the brewing bug back in the early 1990s while working at a bar in NYC that featured microbrewed beer. After a number of homebrew batches, Sam put his English degree to the test while writing the brewpub business plan. Sam is the brainchild behind all the wacky things that happen at Dogfish Head. He’s often on the road promoting Dogfish Head through beer, song, dance and words!

Dogfish Head Brewery- Brand Redesign and Packaging Applications

DOGFISH HEAD COURTNEY BOYLE SEP. 12TH, 2009 BREWERY PACKAGE DESIGN 3 | THOMAS MCNULTY WED. 12PM

CRAFT-BREWED

off centered ales for off centered people

QUiR SECTION // 05

UNIQUE

PROJECT Beer Packaging COURSE Packaging 3

DELIVERABLES Beer Bottles, Can, Carrying Case

INSTRUCTOR Tom McNulty

KEY WORDS Quirky, Hand-cr af ted, Of f Centered

T Y P E FAC E S Cablegr am, LL Rubber Grotesque

TIME FRAME 7 Weeks

an individual peculiarity of character mannerism or foible

1995

Off centered stuff for off centered people

High-quailty Craft Brew Unique and friendly voice

Coors Budwiser Miller Jameson Absolute Tanqueray

Rouge New Belgium Laugunitas Boont Sierra Nevada Anchor Steam,

American Rustic

Pretty Moderate. About $13.00 a six pack of bottles.

Men and women you enjoy high quality craft brews. Between the ages of 26-50, middle income, enjoy different things.

Beer Bottle, Beer Cans, Carrying Cases, Shipping Boxes, Glassware, Bar/Restaurant Displays, Draft Handles, ect..

“Off centered stuff for off centered people”

To Create a new brand identity to make its branding live up to the high quality reputation of its beer while still keeping its unique quirkiness to it.

Off-centered Friendly Memorable Nautical Quality Quirky

The company produces 58 year long craft ales that are distributed in 25 states as well as run three different restaurants.

RKy

Dogfish Head Brewery- Brand Redesign and Packaging Applications

DOGFISH HEAD COURTNEY BOYLE SEP. 12TH, 2009 BREWERY PACKAGE DESIGN 3 | THOMAS MCNULTY WED. 12PM

CRAFT-BREWED

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course//packaging 3

instructor/ /tom mcnulty

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instructor/ /tom mcnulty

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min.

IPA

DOGFISH H 90 90 min.IPA min.IPA

What you have here

90 min. IPA

What you have here

An Imperial India Pale Ale featuring a single, constnat 90-minuet hop additon. It’s balnaced by a ridiculous amount of english two0row Barlet. Then we dry-hop it in every tank.

12 fl. oz.

HEAD H D

90 min.IPA What you have here An Imperial India Pale Ale featuring a single, constnat 90-minuet hop additon. It’s balnaced by a ridiculous amount of english two0row Barlet. Then we dry-hop it in every tank.

DOGFISH

HEAD DOGFISH

min.min.min.m in.min.min.mi min.min.min.m in.min.min.mi min.min.minm in.min.minmin min.minmin.m in.minmin.min minmin.min.m nmin.min.min min.min.min.m in.min.min.mi

Vol. 9% Alc. by

An ImperialIndia Pale Ale featuringa single,constnat90-minuethop additon. It’s balnacedby a ridiculousamountof englishtwo0rowBarlet.Then we dry-hop it in every tank.

12 fl. oz.

90 min.

HEAD

90 min.IPA

IPA

DOGFISH

IPA A

90 MINUET UET UET

9% Alc. by Vol.

12 fl. oz. 9% Alc. by Vol.

12 fl. oz.

9% Alc. by Vol.

12 fl. oz.

90 min.

90 min. IPA

9% Alc. by Vol.

12 fl. oz. 9% Alc. byol. V

//early label drafts

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instructor/ /tom mcnulty

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SO LI

r is the name of American indie folk singer-songwriter Justin Vernon’s current band and most notable music project to date. The band now also consists of Mike

and Sean Carey.

e breakup of a band, relationship, and bout with sickness (mononucleosis of the liver), Vernon left Raleigh and moved back to Wisconsin spending three months in

er’s cabin in the woods of northern Wisconsin. According to Vernon, it was during this time that the “Bon Iver” moniker first entered his mind; while bedridden with

ucleosis, he began watching the television series Northern Exposure on DVD. One episode depicts a group of citizens in Alaska, where the show is set, emerging

eir homes into the first snowfall of the winter and wishing one another a “bon iver” (French for “good winter”). This was initially transcribed by Vernon as “bon iver”;

r, when he learned of its proper French spelling, he elected not to use it, deciding “iver” reminded him too much of “liver”, the source of his illness at the time.

That secret that you knew But don't know how to tell It fucks with your honor And it teases your head

’m Up in the woods ’m Down on The time

the quality or state of being alone or remote from society

narrative or confessional lyrics. He doesn’t tell you anything about who Emma is or what exactly she did to him forever ago — but she must be proud

hallucinatory effect) to a moan. Yet For Emma, Forever Ago never turns into a pity party, because Vernon has a light touch, with zero interest in

The music evokes the acoustic side of Nick Cave or Neil Young, with his voice ranging from a creepy falsetto (sometimes double-tracked for

he got there.

“Flume,” “Re: Stacks” and “The Wolves (Act I and II)” — he’s been stuck on the “foreign roads” of heartbreak so long, he can’t even remember how

recovering from what sounds like one mother grizzly of a broken romance. You can hear the isolation in the way he sings cracked ballads like

When your eyes are painted Sinatra blue?” Justin Vernon wrote the songs for his debut album during a three-month retreat in rural Wisconsin,

This album is a quiet marvel — just the sound of a sad guitar boy locking himself up in a cabin deep in the woods, singing, “Can’t you find a clue/

PEACEFUL

she could put him through enough agony to inspire such great songs.

Rob Sheffield

Rolling Stone

Due to the heavy influence nature had on the writing of this album, the tour book uses a lot imagery from the woods. The imagery is then heavily layered to convey the layering that occurs in the songs. Overall, the book is intended to create a serene feeling that is synonymous with the feeling one gets when listing to the album.

NATURE

{·Bon Iver·}

SECTION // 06

for emma

OBJECTIVE

Bon Iver is the stage name for Justin Vernon. He wrote the album For Emma Forever Ago while being isolated in the woods during winter. The album became a big hit for hits soft beautiful sounds . This project was to create a tour book for Bon Iver that fans could buy at shows as a souvenir.

SOLUTION

SO LI

r is the name of American indie folk singer-songwriter Justin Vernon’s current band and most notable music project to date. The band now also consists of Mike

and Sean Carey.

e breakup of a band, relationship, and bout with sickness (mononucleosis of the liver), Vernon left Raleigh and moved back to Wisconsin spending three months in

er’s cabin in the woods of northern Wisconsin. According to Vernon, it was during this time that the “Bon Iver” moniker first entered his mind; while bedridden with

ucleosis, he began watching the television series Northern Exposure on DVD. One episode depicts a group of citizens in Alaska, where the show is set, emerging

eir homes into the first snowfall of the winter and wishing one another a “bon iver” (French for “good winter”). This was initially transcribed by Vernon as “bon iver”;

r, when he learned of its proper French spelling, he elected not to use it, deciding “iver” reminded him too much of “liver”, the source of his illness at the time.

That secret that you knew But don't know how to tell It fucks with your honor And it teases your head

’m Up in the woods ’m Down on The time

SECTION // 06 PROJECT Tour Book COURSE Print 2

DELIVERABLES Book

INSTRUCTOR Troy Alders

KEY WORDS S erene, Nature, Beauty

T Y P E FAC E S Memphis, Univ ers

TIME FRAME 5 Weeks

the quality or state of being alone or remote from society

narrative or confessional lyrics. He doesn’t tell you anything about who Emma is or what exactly she did to him forever ago — but she must be proud

hallucinatory effect) to a moan. Yet For Emma, Forever Ago never turns into a pity party, because Vernon has a light touch, with zero interest in

The music evokes the acoustic side of Nick Cave or Neil Young, with his voice ranging from a creepy falsetto (sometimes double-tracked for

he got there.

“Flume,” “Re: Stacks” and “The Wolves (Act I and II)” — he’s been stuck on the “foreign roads” of heartbreak so long, he can’t even remember how

recovering from what sounds like one mother grizzly of a broken romance. You can hear the isolation in the way he sings cracked ballads like

When your eyes are painted Sinatra blue?” Justin Vernon wrote the songs for his debut album during a three-month retreat in rural Wisconsin,

This album is a quiet marvel — just the sound of a sad guitar boy locking himself up in a cabin deep in the woods, singing, “Can’t you find a clue/

PEACEFUL

she could put him through enough agony to inspire such great songs.

Rob Sheffield

Rolling Stone

NATURE

{·Bon Iver·}

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LY R I C S

bon iver T H E W O LV E S ( A C T I & II ) Someday my pain, someday my pain Will mark you Harness your blame, harness your blame And walk through With the wild wolves around you In the morning, I’ll call you Send it farther on Solace my game, solace my game It stars you Swing wide your crane, swing wide your crane And run me through And the story’s all over you In the morning i’ll call you Can’t you find a clue when your eyes are all painted Sinatra blue What might have been lost Don’t bother me

//song lyrics

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instructor/ /troy alders

//album cover inspiration

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instructor/ /troy alders

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instructor/ /troy alders

reasure Island and the Presidio Army Base were decommissioned and opened to public control, under stipulations. Treasure Island is now part of District 6 of the County of San Francisco, though it is still owned by the Navy. Building One is a Streamline Modern-styled remnant of the World’s Fair and is one of the few remaining from the exposition. Originally intended as the terminal for the airport, it housed the Treasure Island Museum from 1976 to 1997. Today it serves s offices for The Villages, a private apartment rental agency. The former housing for officers and their families is rented out to the general public, pending pment and reconstruction of buildings on the island, slated for 2012-2014.

hey ho little fishies don’t cry

allenges could be: ng people outside of the Bay Area to want to come isuals that seem fun yet sophisticated enough for my primary audience. ng every band in a way that is true to them yet cohesive with the look of the festival.

orld War II, Treasure Island became part of the Treasure Island Naval Base, and served largely as an electronics and radio communications training school, and ajor Navy departure point for sailors in the Pacific.

Treasure Island, because it has a great view of the city and is equipped to have the festival. The dates are August 22nd and 23rd because it is an outdoor festival and so should be held when its still warm out. Plus, it other music festivals, so bands and audience members can come without sacrificing another festival.

MUSIC

d sits in the “middle” of the San Francisco – Oakland Bay Bridge. Built by the federal government, Treasure Island was planned for and used as an airport for Pan Airline’s Pacific Rim service of flying boats, of which the China Clipper is an example. After the World’s Fair 1939–40 exhibition, the island was scheduled to be an airport when the Navy offered to exchange Mills Field on the San Francisco Peninsula near the city of Millbrae for the island. The City and County of San accepted the swap, and the airport was built at Mills Field.

Festival Creative Brief

SECTION // 07

an obscure form of rock which you only learn about from someone slightly more hip than yourself. shake your booty

keaway the feeling that this music festival is hip and fun to go to.

al is fun and upbeat.

there was 28 bands that played in two days. island has a great view of San Francisco val will bus everyone from the city over for free, making access easy than outside lands festival, the other SF music festival. re close together with no two bands playing at once, making it possible to watch every band performing.

Music Festival is a fun, affordable music festival held right here in the San Francisco Bay.

as a good music festival that people would want to go to year after year.

for this project would be to get people to want to come to the festival, and be impressed when they do arrive.

e current perception, yet I would like to emphasize more how much fun the experience can be beyond the music. I think that right now they only emphasize the good music, but really the joy of the festival is the music

e Island Music festival is still a new festival, having only been around for two years, therefore it is not well known to people outside of the bay area. For the people that do know about it think that it is an affordable, ly filled with locals, though they still draw big names to play.

e would include; high school aged and over 40 music enthusiast. This audience is split into two when it comes to the benefit. The high-school kids are more about the experience of the festival and the fun they could he over 40 crowd is more about the music. They are more likely to buy VIP tickets as well.

would be people in their early 20â&#x20AC;&#x2122;s to the late 30â&#x20AC;&#x2122;s that are local to the bay area and have an appreciation for indie music and live performances. The benefit of the music festival for them is they get to see many great r two days in a row. Not only do they get a bunch of good music, but they get to have a great experience surrounding the music.

PIRATE

OBJECTIVE

An Indie music festival held on Treasure Island requires many kinds of materials. A strong branding sense that conveys both the kind of music that is preformed as well as the nature of the location is essential.

SOLUTION

Shanty Music Festival derives its name from sea shanties; songs that sailors would sing out at sea. The fact that the music festival is held on Treasure Island, a pirate themed deemed appropriate. The indie rock music allows for a more hand done funky approach. When these elements combine one is left with the full shanty experience.

hey ho little fishies don’t cry

SECTION // 07 PROJECT Music Festiv al Br anding and Applications COURSE Gr aphic Design 3

DELIVERABLES Logo, Posters, Book, Applications

INSTRUCTOR Nicole Flores

KEY WORDS Indie, Pir ate, Music

T Y P E FAC E S Manifest Destiny, Univ ers

TIME FRAME 15 Weeks

MUSIC

Festival Creative Brief

an obscure form of rock which you only learn about from someone slightly more hip than yourself.

keaway the feeling that this music festival is hip and fun to go to.

al is fun and upbeat.

Music Festival is a fun, affordable music festival held right here in the San Francisco Bay.

as a good music festival that people would want to go to year after year.

for this project would be to get people to want to come to the festival, and be impressed when they do arrive.

PIRATE

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//logo, icon and type sketches

course//graphic design 3

instructor/ /nicole flores

//character sketches

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With a variety of music we have something for everyone. Rap, folk, dance, indie, instrumental, experimental, everyone can be a pirate at the Shanty will be the third year the island has held the Shanty Music Festival. This Music Festival, celebrating independently produced music as

well as independently produced art, writing, crafts, and more. Come celebrate two days of great music and great fun. We have music, food, beer, clothing, crafts, education, and a Ferris wheel! What else could you want for a festival of fun? Sing along are strongly encouraged.

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