Course Marketing - Professional Diploma in Marketing Beirut Central District, 24th Apr 2012 Schedule Day
Date
Time
Course Title
Wednesday
Apr 04, 2012
18:00 - 21:00
Orientation Session
Tuesday
Apr 24, 2012
18:00 - 21:00
Unit 1: Introduction Session
Thursday
Apr 26, 2012
18:00 - 21:00
Unit 1: The role of the Marketing Plan in relation to the Organization's Philosophy/The Synergestic Planning Process
Wednesday
May 02, 2012
18:00 - 21:00
Unit 1: The role of the marketing Plan in Relation to the Organization's Philosophy/ The Relationship Between Corporate, Business and Marketing Objectives at an Operational Level and the influence on Objectives
Monday
May 14, 2012
18:00 - 21:00
Unit 1: The Practicalities of Undertaking a Marketing Audit/ Auditing the Market Environment
Tuesday
May 15, 2012
18:00 - 21:00
Unit 1: The External Marketing Environment
Thursday
May 17, 2012
18:00 - 21:00
Unit 1: The Internal marketing Environment
Tuesday
May 22, 2012
18:00 - 21:00
Unit 1: The Internal Marketing Environment (1)
Thursday
May 24, 2012
18:00 - 21:00
Unit 1: Quiz
Tuesday
May 29, 2012
18:00 - 21:00
Unit 1: The Role of Marketing Strategies and Market Segmentation
Thursday
May 31, 2012
18:00 - 21:00
Unit 1: Market Targeting/Market Positioning
Tuesday
Jun 05, 2012
18:00 - 21:00
Unit 1: Key Dimensions of Implementing Marketing Planning in Practice
Thursday
Jun 07, 2012
18:00 - 21:00
Unit 1: Approaches to implementing the Process of Marketing Planning
Tuesday
Jun 12, 2012
18:00 - 21:00
Unit 1: Wrap up and Q& A
Thursday
Jun 14, 2012
18:00 - 21:00
Unit 2: New Product Development and Positioning
Course Marketing - Professional Diploma in Marketing
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Day
Date
Time
Course Title
Tuesday
Jun 19, 2012
18:00 - 21:00
Unit 2: Managing and Developing an Organizations Product Portfolio
Thursday
Jun 21, 2012
18:00 - 21:00
Unit 2: The Role of Branding and Branding Strategies
Tuesday
Jul 03, 2012
18:00 - 21:00
Unit 2: Pricing, Pricing Concepts and Price Setting
Thursday
Jul 05, 2012
18:00 - 21:00
Unit 2: Channel Management, Distribution Strategies, and Control
Tuesday
Jul 10, 2012
18:00 - 21:00
Unit 2: Intermediaries/Stakeholders
Thursday
Jul 12, 2012
18:00 - 21:00
Unit 2: Contractual Requirements and Service Level Agreements (SLAs)
Tuesday
Jul 17, 2012
18:00 - 21:00
Unit 2: Session for Q&A and preparation of the exam for unit 2
Thursday
Jul 19, 2012
18:00 - 21:00
Unit 2: Marketing Communication Strategy/Marketing Communications in Different Organizational Contexts
Tuesday
Jul 24, 2012
18:00 - 21:00
Unit 2: Marketing Communications and Marketing Communications Plans Agency and Agency Relationships
Thursday
Jul 26, 2012
18:00 - 21:00
Unit 2: Customer service and Customer care Plans/Key Accounts
Tuesday
Jul 31, 2012
18:00 - 21:00
Unit 2: Sales and Product information and Risks/ Final Quiz
Thursday
Aug 02, 2012 18:00 - 21:00
Unit 2: Wrap up and Q&A (2)
Tuesday
Aug 07, 2012 18:00 - 21:00
Unit 3: Organizational Structores/Quality Systems and Processes
Thursday
Aug 09, 2012 18:00 - 21:00
Unit 3: Measuring, Monitoring, and Improving Marketing Performance
Tuesday
Aug 14, 2012 18:00 - 21:00
Unit 3: Management, Leadership and Establishing Teams
Thursday
Aug 16, 2012 18:00 - 21:00
Unit 3: Managing Teams
Tuesday
Aug 21, 2012 18:00 - 21:00
Unit 3: Improving Team Performance
Thursday
Aug 23, 2012 18:00 - 21:00
Unit 3: Managing Marketing Finances/Budgeting and Costs
Course Marketing - Professional Diploma in Marketing
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Day
Date
Time
Tuesday
Aug 28, 2012 18:00 - 21:00
Unit 3: Variance and Monitoring
Thursday
Aug 30, 2012 18:00 - 21:00
Unit 3: Extra Session
Thursday
Sep 06, 2012 18:00 - 21:00
Unti 3: Extra Session 1
Tuesday
Sep 11, 2012 18:00 - 21:00
Unit 3: Wrap up and Q& A (3)
Tuesday
Sep 18, 2012 18:00 - 21:00
Unit 4: Marketing Information for Business Cases/Marketing Information Systems/Research Briefs and Proposals
Thursday
Sep 20, 2012 18:00 - 21:00
Unit 4: Presentation of Findings
Tuesday
Sep 25, 2012 18:00 - 21:00
unit 4: Building a case for Marketing Projects/Forecasts and Projections
Thursday
Sep 27, 2012 18:00 - 21:00
Unit 4: Operational Management/The case report
Tuesday
Oct 02, 2012
18:00 - 21:00
Unit 4: Identifying Risk
Thursday
Oct 04, 2012
18:00 - 21:00
Unit 4 : Risk Assessment and Evaluation/Risk Management and Mitigation/Controlling Risk
Tuesday
Oct 09, 2012
18:00 - 21:00
Unit 4: Foundation of Project Management/Project orientation
Thursday
Oct 11, 2012
18:00 - 21:00
Unit 4: Project Process
Tuesday
Oct 16, 2012
18:00 - 21:00
Unit 4: Project Termination and Review/Project Scope/Project Tools and Techniques
Thursday
Oct 18, 2012
18:00 - 21:00
Unit 4: Project Management methodologies
Tuesday
Oct 23, 2012
18:00 - 21:00
Unit 4: Monitoring and Controlling
Thursday
Oct 25, 2012
18:00 - 21:00
Wrap Q&A (4)
Course Marketing - Professional Diploma in Marketing
Course Title
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About the Designation About CIM: The Chartered Institute of Marketing (CIM) is the leading international professional marketing body. First established in 1911, it has for almost a century defined the marketing standards that operate globally and has been the champion of best marketing practice. CIM offers only internationally recognized and industry approved marketing qualifications that help marketers to demonstrate skills and knowledge and can help them to work towards Chartered Marketer status. CIM's training courses range from digital marketing to brand management, they offer more than 150 marketing, sales and business courses to help you develop the latest skills and thinking - whether you're a beginner or already in the boardroom. For more information, please visit www.cim.co.uk About the Diploma: This qualification provides the knowledge, skills and ‘ability to do’ in relation to marketing planning and develops the ‘marketing professional’ across a range of areas. The qualification is a hybrid of marketing with a considerable emphasis on management as marketers move from specialist aspects of marketing into either a functional or departmental role. Who is it for? It is rather is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind. The content of the course has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career. It addresses marketers with operational responsibilities and an eye on management including the following: Marketing executives Business development managers Departmental managers Product/ brand managers Marketing managers Account managers The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself – including elements ranging from channel management to communications, along with specialist areas like new product development. What will you learn? Evaluate the role of the marketing planning process and implementation in a range of marketing contexts including organizational strategy, culture and the broader marketing environment. Develop and manage a brand and product portfolio in the context of the organization’s marketing strategies and objectives. Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organizational success. Identify the organization’s information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects. Course Marketing - Professional Diploma in Marketing
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Subject Area The Professional Diploma in Marketing syllabus is divided onto 4 units. Unit 1 - Marketing Planning Process Section 1 - The nature and scope of marketing Section 2 - Planning with the marketing context Section 3 - The marketing mix Assessment Method - Assignment Unit 2 - Delivering Customer Value through Marketing Section 1 - Product proposition and brand management Section 2 - Channel management Section 3 - Managing marketing communications Section 4 - Managing and achieving customers' service expectations through the marketing mix Assessment Method - Examination Unit 3 - Managing Marketing Section 1 - The Marketing infrastructure Section 2 - Managing Marketing teams Section 3 - Operational finances for marketing Assessment Method - Assignment Unit 1 - Project Management in Marketing Section 1 - Developing justified case for Marketing projects Section 2 - Building a case for marketing projects Section 3 - Assessing, managing and mitigating marketing projects risks Section 4 - Project management for analysis, planning, implementation, and control Assessment Method - Assignment
About Morgan International More than 325 locations Worldwide Beirut, Lebanon (Head Office) www.morganintl.com
Course Marketing - Professional Diploma in Marketing
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Course Components Course's fees include: CIM Learning System 4 Units Textbooks Lecture Audio CDs FlashCards Instructor Led Lectures Online Instructions Expert Guidance Unlimited Academic Support The Morgan Promise (Tuition Free Continuing Help)
Teaching System Learning System: "Evaluate, Apply, Conceptualize and Present" 100 hours of instruction from experts Hundreds of exam like questions solved in class No outside information is required Interactive live instructors and all material covered in class PPT Presentations Lectures covered in class Teaching Approach: There will be ONE form of assessment for each unit A variety assessment approaches will be adopted across the program based on what is the most appropriate form of assessment to test the learning outcomes of each unit. This will include at least one examination and one work-based project The assessment principles of reliability, validity, relevance and transferability will inform the assessment design Assessments will provide students with the opportunity to demonstrate their competency in a work related context Assignment based assessments will be contextualized to ensure an individualized response and to reduce the risk of plagiarism and collusion All tasks within the examinations and assignments will be compulsory
Course Requirements Registration Requirements (for the course): Registration Form Enrollment Fees
Course Marketing - Professional Diploma in Marketing
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Qualification Requirements: As a minimum, the following qualifications or experience is recommended as the prerequisite for entry onto the Professional Diploma in Marketing: 1. The CIM Professional Certificate in Marketing (either 2002 syllabus or the 2008 syllabus) OR 2. Any business or marketing Bachelor's or Master's Degree (or an equivalent qualification) where a minimum of one third of credits come from marketing (ie 120 credits in Bachelor's degrees or 60 credits with Master's Degrees) OR 3. Experience in a marketing management role that has provided potential students with ability to be able to demonstrate that they can meet the learning outcomes of the CIM Professional Certificate in Marketing if required to do so and is sufficient to pass the Entry test to Level 6 (test administrate at Morgan premises) Diploma Requirements: Successful completion of all assignments related to the 4 Units of the curriculum Assessments Details: Format: It's possible to qualify within a single academic year studying part time. You will be assessed across the four units using a blend of two basic methods: 1. Formal examination 2. By assignments such as coursework and case studies that require longer answers and will often be based on various findings and recommendations within your own company (or a company of your choice) Grading Criteria: A 70% and over, B 60 – 69%, C 50 – 59%, D 45 – 49%, E 40 – 44%, F 30 – 39%, U less than 30% Assessment Period: There will be four assessment sessions a year spaced throughout March, June, September and December Exam Structure: For all papers, Part A is compulsory, and then you have to make choices about which questions to do in Part B Part A, worth 50% of the total marks, and TWO questions from Part B, each worth 25% of the marks. If you split the time you have, the approximate time you have for each question is as follows: Part A: 85–90 minutes (including reading and planning time) Part B: 35–40 minutes for each of the TWO questions you choose to answer (including reading and planning time)
Course Marketing - Professional Diploma in Marketing
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This allows ~10 minutes for final checking, completing information and assembling your papers ready for submission. ** All assessments will be marked by CIM
Payment Schemes Enrollment Fees: Payable upon registration (non-refundable) Payment Methods: 1. Check 2. Credit Card 3. Bank Deposit/Transfer
Applicable Discounts Discount Type
Discount Amount
Cash Discount
7.50%
Fresh Graduate Finance Discount
10.00%
Early Bird Finance Discount
10.00%
Individual Group Cash Discount (2-above)
15.00%
Professional Qualification Holder Cash Discount
15.00%
Instructor Referral Cash Discount
20.00%
Instructor Cash Discount
20.00%
Fresh Graduate Cash Discount
15.00%
Early Bird Cash Discount
15.00%
Corporate Group Cash Discount (2-4)
15.00%
Corporate Group Cash Discount (5-9)
20.00%
Former Candidate Cash Discount
20.00%
Corporate Group Cash Discount (9-15)
25.00%
AUT Current Student Discount
30.00%
Corporate Group Cash Discount (16-above)
30.00%
Second Repeat Cash Discount
45.00%
Only ONE discount applies (The highest) Discounts are not applicable to the Enrollment fee or The Morgan Promise (if applicable). Course Marketing - Professional Diploma in Marketing
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Venue
Morgan International Lebanon S.A.L Lazarieh building, Block 01, 7th Floor P.O. Box: 11-1945 Beirut Central District, Lebanon Tel: +961 1 999 201 - 2- 3 Fax: +961 1 999 204 Email: info.beirut@morganintl.com
Item Pricing (Prices excluding Tax) Item
Price
Tuition Fees (Per Person)
LBP3,011,000.00
ProfDip - Enrollment Fees — ProfDip - Enrollment Fees
LBP452,000.00
ProfDip - Learning System — 4 modules and 4 supporting material books + Flashcards
LBP648,500.00
Total
LBP4,111,500.00
Course Duration Course: 49 sessions.
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