Why Coldwell Banker
ABOUT OUR ORGANIZATION
POWERFUL PLAN We offer one of the most powerful and comprehensive marketing programs for attracting buyers and getting homes sold. In addition to our industry-leading online strategy, we use a proven combination of traditional and cutting-edge methods to showcase the home and help you win more listings. • • • • • • • • • •
National brand advertising Online advertising Social media Direct print and email marketing Media relations/public relations Coldwell Banker Global LuxurySM program Yard signs MLS (multiple listing service) Professional photography Open houses/broker opens
BRING MORE BUYERS Have you ever wondered who handles transferring employees when a corporation needs to move them? We do! Our dedicated relocation department helps thousands of relocating, transferring and other special groups of buyers each year. Cartus Broker Network Cartus Relocation is one of the largest relocation service providers in the world, providing services in 165 countries and to more than half of Fortune 500 companies. As a principal broker in the Cartus Broker Network, we receive thousands of incoming buyer referrals annually. USAA Real Estate Reward Networks Thousands of active and former military members and their families rely on us for real estate services through our status as a preferred USAA Real Estate Rewards Network broker.
#1 ON SOCIAL MEDIA The Coldwell BankerŽ brand is the most influential residential real estate brand on social media*, with an impressive presence designed to engage, inform and connect with today’s home buyers and sellers.
facebook.com/cbronbrown
twitter.com/cbronbrown YouTube.com/cbronbrown Instagram.com/coldwellbanker_ronbrown Pinterest.com/cbronbrown coldwellbanker.com/blog
*Klout, December 31, 2017.
INTERNET MARKETING ADVANTAGE Your listings will be shown on multiple websites, including the most-visited real estate websites in the world, putting it in front of potential buyers everywhere. Our comprehensive internet marketing strategy includes displaying your home with a detailed description and multiple photos on the most-visited real estate websites.
Properties listed at
$1,000,000 or higher will also be featured on these luxury websites
About Coldwell Banker The Ron Brown Company • Established in 1953
•6 offices
• Oldest, most respected Real Estate company in the area.
•73 Sales Associates •Coldwell Banker Commercial affiliate
• Part of Coldwell Banker team since 2000
Lee Swearingen, President
Courtney Thomas, Social Media Marketing
Geraldine Knowlan, Accounting
Joan Coufal, Manager Columbus
Joy Schramek, Office Manager
Amy Eubanks, Manager
Carrie Hendrix, Manager Victoria/Cuero
Cheri Nalley, Administrator
Rockport/Ingleside Monica Taylor, Office Manager Rockport/Ingleside ENTER YOUR COMPANY DBA HERE
ADMINISTRATIVE SUPPORT TEAM Coldwell Banker The Ron Brown Company boasts one of the best support teams in the business. Our dedicated staff will provide you with immediate and accurate support, as well as: • • • • • • • • •
Office Orientation/Training Listing Input and updates on MLS’s and websites (Coldwell Banker, Ron Brown & You Tube) File Maintenance of Listings and Transactions Design property flyers for all listings Group open house advertising Design support on all advertising E-marketing assistance Client database set-up and maintenance support Special company mail-outs: new listings; questionnaire after sale; year end HUD’s.
Supporting Your Business Our success-focused environment allows you to get right to work without having to analyze your budget. Coldwell Banker Ron Brown Agents receive, FREE OF CHARGE:
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Office Space with No desk fee Office Supplies High speed internet line or wireless Access to 6 Multiple Listing Systems Electronic transaction management Electronic signatures Name badge
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Technology support Business postage to clients Access to company UPS account High quality printer/Copier/Scanner Yard signs with name riders Business cards
Your Success is Our Success Every hard-working Agent needs Support, Tools and Training to excel. At Coldwell Banker The Ron Brown Company it’s ON THE HOUSE, because we know that your success is our success. We provide the following: •
Local business meetings
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In-house training and mentoring
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Coldwell Banker tools and training
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Coldwell Banker University
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Coldwell Banker Listing Training
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Coldwell Banker Listing Presentation
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Relocation/Referral Certification Training
• Customizable Tools for You • Leverage a full suite of personal marketing tools to help grow your sphere of influence
• Coldwell Banker eMarketing Center • Listing and Post-Listing Presentations • Print on Demand products • Reduced advertising rates for luxury agents who certify in Coldwell Banker Global Luxury
GROWTH MARKETS Leverage training and marketing tools developed for niche markets • Vacation & Second Homes • New Homes/Construction • Property Management • REO/Foreclosures • Coldwell Banker Global Luxury Homes
When the prestige of the Coldwell Banker® name aligns with the expertise of today’s leading luxury real estate masters and the reach of an international network in 47 countries and territories, the extraordinary is possible •
BRAND POWER
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GLOBAL CONNECTIONS
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LUXURY LEADERSHIP
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MARKETING MASTERS
This is the peerless Coldwell Banker Global Luxury® Program at its essence.
Coldwell Banker Global Luxury Program •
Immersive Certification Course
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New Global Website
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Global Referral Opportunities
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Global Listing Syndication Package
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Updated Visual Identity
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Access to the World’s Most Affluent Clientele
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Worldwide Distribution of Homes & Estates
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Unrivaled Focus on Luxury Content
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Social Media Prowess
COLDWELL BANKER SMART HOME Coldwell Banker Real Estate is always finding new ways to market and sell homes, and has become the dominant real estate force in the rapidly growing smart home arena. Why does this matter? According to a recent Coldwell Banker Real Estate Smart Home Marketplace Survey, nearly half of consumers surveyed think smart home technology is important for their current home or next home purchase, and 60% said they would be willing to pay more for a home with smart home tech installed. Not only that, 33% of Coldwell Banker® affiliated agents surveyed said homes with smart home technology sell faster than those without, and homes designated as smart homes on coldwellbanker.com receive two times the conversions of similar non-smart home properties*.
It’s a meaningful trend, and we got there first. Among our smart home innovations: •
In collaboration with tech giant CNET, established the industry standard definition of the term “smart home.”
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Created the first-ever smart home certification course exclusively for Coldwell Banker affiliated agents.
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Developed the industry’s first Smart Home Staging Kit, giving sellers an easy and affordable way to upgrade their home to a smart home.
*Coldwell Banker Real Estate Smart Home Marketplace Survey: A conversion in this instance is a click-through requesting more information on the property from an agent or a request for an appointment to view the listing.
PROVEN. POWERFUL. PERSONAL. Coldwell Banker Real Estate sets the standard for innovation, expertise and support. The company that you affiliate with should be, too. The Coldwell Banker ® brand is one of the world’s best known and trusted names in real estate, giving you advantages most other brokerages can’t.
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Proven Success
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Innovative Culture
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Online Impact
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Strategic Marketing
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Full Service
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Market Know-How
Coldwell Banker Zap • Coldwell Banker Zap Captivates home buyers and sellers with a brokerage-branded IDX website and mobile app • Coldwell Banker Zap Predicts who is going to transact, empowering agents to reach out at the right time • Coldwell Banker Zap Informs brokers and agents about every aspect of their business, guiding business growth • Coldwell Banker Zap Connects brokers to agents, and agents to home buyers and sellers
Coldwell Banker Zap Connects 100% of Your Business
OUR TRAINING & AWARDS
Awards & Recognition Coldwell Banker proudly recognizes sales associate excellence. • Monthly, quarterly and annual awards are available in a range of categories: • Agent & Team Awards • Company & Office Awards • Leadership Awards
GIVING BACK Because we believe that everyone deserves a home of their own, Coldwell BankerŽ founded the Homes for Dogs Project in partnership with Adopt-a-Pet.com. The project uses national advertising, social media and local adoption events to generate awareness and bring pets and people together. Since the initiative began in 2015, we’ve helped more than 20,000 adoptable pets find loving homes.
*Real Trends 500, 2017.
CB DISCLAIMER: © 2018 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations. CB DBA logo: Real estate agents affiliated with Coldwell Banker DBA are independent contractor agents and are not employees of the Company. ©2018 Coldwell Banker DBA. All Rights Reserved. Coldwell Banker DBA fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. CA VERSION: Real estate agents affiliated with Coldwell Banker DBA are independent contractor agents and are not employees of the Company. ©2018 Coldwell Banker DBA. All Rights Reserved. Coldwell Banker DBA fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Owned by a subsidiary of NRT LLC. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC.