BNET’s Business Leaders. BNET is for
people who believe in the meaning of work, are committed to nurturing their own excellence, and know that contributing to the success of their company is the best way to make their
personal and professional ambitions come to life.
13 million business leaders come for the unique business insight, practical, trusted resources and effective techniques to tackle the challenges they face every day and to move their companies and their careers forward. Source : Reach - Q1 2008 average monthly US sites – 13MM CNET Networks Internal; 7MM Nielsen Online, Average Monthly Q2 2008, Home/Work, U.S. Only; 6MM ComScore, Q1 08
Beth, a BNET user I am a business leader I need actionable leadership insight and advice to succeed at work I come to BNET for • management and business insight • actionable business solutions and resources • business ideas and inspiration
• centralized industry intelligence
2
We engage business leaders at all levels… Marketing Director CXO
• best practices • tools and resources that support
• strategy and leadership insights
specific functions
• industry intelligence • business video and podcasts
Sales Leader • actionable resources for the job • ways to improve success at work • ideas to inspire and lead a team
BNET reaches 0ver 13 million business leaders 47% male/53% female‌.average age is 42 years $96,000 Average HHI 69% professional/managerial 74% involved in business purchase decisions Manage an average of 33 employees Company size:
Source : Reach - Q1 2008 average monthly US sites – 13MM CNET Networks Internal; 7MM Nielsen Online, Average Monthly Q2 2008, Home/Work, U.S. Only ; 6MM ComScore, Q1 08 Demographics: 2008 Business Audience Profile Study 2007 (July 2008), Base: Total 4
BNET’s business leaders are highly influential They’re well-connected with personal networks of or more.
78 people
They’re asked for advice on an
average of
10 topics.
They're 4 times more likely to share information.
75% Like to do my homework before making a purchase
72% 69% 66% 60%
Want as much information as possible when making a decision for work
Love to tell other people about something new I've learned
Always looking for proven best practices to apply to my work
Always looking for quality information to support my business decisions
Source top: Understanding Influence, and Making it Work for You: A CNET Networks Study, April 2007 Source bottom: 2008 Business Audience Profile Study (July 2008), Base: Total
And more engaged than other business site users BNET influencers are‌
107% more likely to read RSS feeds 62% more likely to use online encyclopedia 68% more likely to read a trade e-newsletter 41% more likely to visit blogs 35% more likely to listen to /watch breaking news online 32% more likely to seek or post product reviews online 30% more likely to seek/give advice online
Source :@plan Spring 2008, U.S. only
BNET is the fastest growing business property according to Nielsen Business Site Yahoo! Finance MSN Money AOL Money & Finance CNNMoney Reuters Forbes.com
BNET
Reach (Q2 2008 Monthly average)
20 million 15 million 12 million 9 million 8 million 8 million
7 million
Wall Street Journal Online MarketWatch Bankrate.com
6 million 5 million 4 million
Bloomberg.com Bizjournals TheStreet.com Motley Fool BusinessWeek Online About.com Business & Finance Processathome.com USATODAY.com Money Google Finance Smartmoney CNBC.com kiplinger.com Hoover's Online AllBusiness FOX Business
4 million 4 million 3 million 3 million 3 million 3 million 2 million 2 million 2 million 2 million 2 million 2 million 2 million 2 million 1 million
Source : Nielsen Online, Average Monthly Q2 2008, Home/Work combined, U.S. Onl