Joe Verde
Jeff Cowan
AUTOMOTIVE NETWORK Mike Jackson
The Official News Source of The Retail Automotive Industry
MEDIA KIT 2015 David Kain
Brian Pasch
Mike Maroone
Mary Barra
Russell Brown and Bridget Everett
News that Drives You. Scott Painter
Welcome to CBT Automotive Network Delivering Dealership Decision-Makers CBT Automotive Network is a highly-targeted medium for capturing dealership decision-makers. With digital and print channels, including a daily newscast, informative website, daily eNewsletters, a monthly magazine and webinar services, we deliver retail automotive professionals from the showroom to the service bay. Our focus is solely the retail automotive industry, so 93% of our audience is dealership personnel.
11% F & I/Leasing
7% OEMs and Allied Industry Media/Ad Agencies
Manager
17% Salespeople/BDC/ Internet
14% Service Manager/ Service Advisor
12% N & U Sales Manager
21% General Manager/GSM
18% Dealer Principal
Demographic: Subscriber Profile • Average age: 42 • Gender: 82% Male, 18% Female • Average Income: $68,440
93% OF OUR VIEWERS ARE NEW CAR DEALERSHIP PERSONNEL
76% OF OUR VIEWERS ARE DEALERSHIP MANAGERS cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964
CBT News Daily Newscast There’s Nothing Like CBT News in Digital
Russell Brown Editor/Co-Anchor
Bridget Everett Vice President/Co-Anchor
Broadcasting from our studios in Atlanta, CBT News is the official news source of the retail automotive industry. Our content is meaningful information provided to help dealerships succeed. We gather news from around the web and major networks and present it along with our own stories in a concise video format designed for busy dealers. Our exclusive interviews with industry leaders provide a forum addressing issues and news from a dealer’s perspective. The newscast includes regular daily segments like “News From Around the Web,” “Dealer of the Day,” and the “Daily Tune-Up.”
NEWSCAST SPONSORSHIP RATES Full Newscast
$8,500 for 1 month $7,950/month for 3 months Daily Tune-Up Segment $5,950 for 1 month $5,650/month for 3 months
Dealer of the Day $4,500 for 1 month $4,250/month for 3 months
Sunday Replay $6,950 for 1 month $6,600/month for 3 months
*All rates are net
Revised March 5, 2015
cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964
CBT News Daily Morning E-Newsletter Stay Front and Center with Our Subscribers Our morning E-Newsletter hits the desktops and mobile devices of more than 100,000 subscribers each day, providing headlines and a portal to our website and newscast. This eNewsletter delivers more than 250,000 impressions a month, providing a high-impact, cost-effective way to get in front of dealers.
LEADERBOARD (706X90)
Morning E-Newsletter Rates Per Month Position
1 Month
Leaderboard
3 Months
6 Months
$8,250
$7,950
$7,250
Newscast Banner $7,250
$6,950
$6,250
Banner #1
$6,250
$5,950
$5,495
Banner #2
$5,950
$5,495
$4,925
Banner #3
$5,250
$4,900
$4,500
Banner #4
$4,500
$4,250
$3,950
NEWSCAST BANNER (706X90)
Asset Specifications •
Formats Accepted: png, jpg, gif*
•
Supply URL to link asset
•
Minimum file size is 20k
BANNER #1 (300X250)
*Looping limited to 3 times
BANNER #2 (300X250)
Morning E-Newsletter Stats Number of retail automotive professionals receiving the CBT News morning newsblast every day Average open rate Average number of opens
108,137 13%
Number of monthly impressions
309,276
Average CPM (based on a 6x banner)
$12.77
*All rates are net
BANNER #3 (300X250)
14,058
Revised March 5, 2015
BANNER #4 (706X90)
cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964
CBT News Daily P.M. Preview E-Newsletter Stay Front and Center with Our Subscribers A P.M. Preview E-Newsletter reaches our list of more than 100,000 subscribers each afternoon, providing headlines and a portal to our website and newscast. This eNewsletter delivers more than 300,000 impressions a month, providing a high-impact, cost-effective way to get in front of dealers.
LEADERBOARD (706X90) PREMIUM BANNER (300X250)
P.M. Preview E-Newsletter Rates Per Month Position
1 Month
3 Months
6 Months
Leaderboard
$8,250
$7,950
$7,250
Premium Banner
$7,950
$6,950
$6,250
Banner #1
$6,250
$5,950
$4,925
Banner #2
$5,950
$5,495
$4,500
Banner #3
$5,000
$4,750
$4,000
Banner #4
$4,500
$4,250
$3,950
Sponsorships
$5,950
$5,490
$4,990
BANNER #1 (300X250)
Asset Specifications •
Formats Accepted: png, jpg, gif*
•
Supply URL to link asset
•
Minimum file size is 20k
BANNER #2 (300X250)
*Looping limited to 3 times
P.M. Preview E-Newsletter Stats Average number of retail automotive professionals receiving the CBT News morning newsblast every day Average open rate Average number of opens Average number of monthly impressions
Average CPM (based on a 6x banner)
BANNER #3 (300X250)
107,145 12% 12,857 282,863 $13.96
BANNER #4 (706X90)
*All rates are net
cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964
Revised March 5, 2015
CBT Automotive Network Shows/Sponsorships Keeping Dealership Departments Up-to-date The CBT Automotive Network Website provides resources and information for dealership personnel and serves as the hub for our daily newscast as well as our weekly shows: Auto Marketing Now Hosted by Brian Pasch, the foremost authority in automotive marketing, Auto Marketing Now examines trends and best practices in the evolving world of both digital and traditional advertising.
Service Drive Jeff Cowan, a leader in service advisor sales training, hosts Service Drive – CBT News’ weekly show about everything fixed ops. Learn how your dealership can increase customer satisfaction and ROI with Service Drive.
F&I Today F&I Today takes a look at the trends affecting today’s finance departments. Get the latest training, news and information to help today’s finance managers run a better business office.
Saturday Morning Sales Meeting Saturday Morning Sales Meeting is the perfect start to every weekend. Featuring the nation’s top sales trainers, Saturday Morning Sales Meeting provides the motivation and inspiration for the busiest sales day of the week.
View From The Top President and founder of CBT News, Jim Fitzpatrick, interviews the biggest names in retail automotive. View from the Top’s in-depth interviews provide insight into the issues facing today’s franchised new car dealers.
SPONSORSHIP RATES: $9,950 for 1 month | $9,450/month for 3 months *All rates are net
Revised March 5, 2015
cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964
CBT Automotive Network Website The Official News Source of the Retail Automotive Industry 2015 Website Advertisement Rates: Position
1 Month
3 Months
6 Months
Leaderboard
$12,250
$11,225
$9,950
Top Sidebar Banner
$11,250
$10,225
$9,700
Newscast Banner
$10,250
$9,750
$8,500
Mid-Page Banner
$8,250
$6,225
$4,950
Sidebar Banner #1
$9,250
$8,450
$7,500
Sidebar Banner #2
$7,250
$6,225
$5,250
Sidebar Banner #3
$4,950
$4,750
$4,500
Banner #4
$6,500
$5,950
$4,950
Newscast Pre-rolls $15,225 Web Wraps
LEADERBOARD (728X90)
TOP SIDEBAR BANNER (300X250)
NEWSCAST BANNER (706X90)
$14,500
$7,450 per week
Also Available (Call for Rates): Takeover Pages, NADA Special Sponsorship, Pushdown Leaderboards, Popovers
SIDEBAR BANNER #2 (300X250)
MID-PAGE BANNER (706X90)
Asset Specifications •
SIDEBAR BANNER #1 (300X250)
Formats Accepted: png, jpg, gif*, mov**, mp4**
*Looping limited to 3 times
**Videos 1920 x 1080, H.264 mpeg-4 Quicktime codec
•
Supply URL to link asset
•
Minimum file size 20k
•
User-initiated sound only
Cbtnews.com Stats Average Daily Visits
4,284
Average Page Views
2.2
Average Monthly Visits
143,520
Average Monthly Impressions
315,744
SIDEBAR BANNER #3 (300X250)
BANNER #4 (706X90)
*All rates are net
cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964
Revised March 5, 2015
Car Biz Today Magazine A Monthly Print Resource for Dealerships 2015 Magazine Advertisement Rates: 1 Month
3 Months 6 Months
12 Months
Two-Page Spread $10,250
$8,195
$7,925
$7,500
Inside Front Cover
$7,150
$6,495
$5,925
$5,500
Cover Strip
$7,150
$6,195
$4,825
$4,250
Back Cover
$7,250
$6,795
$6,425
$6,200
Page 3
$6,450
$6,295
$6,225
$5,950
Full Page
$5,950
$5,495
$5,275
$4,950
Junior Page
$5,250
$4,750
$4,250
$3,950
Half Page
$3,850
$3,595
$3,225
$2,950
Digital Magazine Sponsorship
$8,950
$8,450
$7,950
Vendor Profile
$19,950
W E B W RA P W EB W RA P W EB WRA P
Position
News from around the web: Get all of today’s top news stories in one place. Anchors Russell Brown and Bridget Everett highlight today’s top automotive headlines from Around the Web.
Also Available (Call for Rates): Inserts, Gatefolds, Wraps
Car Biz Today Readership
• Mailed to over 17,480 franchised new car dealers throughout North America • Estimated 77,920 (with 4x pass-along readership per copy) • 101 state dealer associations • 1,877 OEM/Supplier executives • Full digital issue available online at cbtnews.com Asset Specifications • • • • • • •
2015 Issue Jan Feb Mar Apr May Jun Jul Aug Sep Oct
Space Closing
Art Closing
12/12
12/17
1/12
1/16
2/12
2/16
3/11
3/16
4/10
4/15
5/11
5/15
6/12
6/16
7/10
7/15
8/10
8/14
9/11
9/16
Nov 10/12 Full Page: Trim Size 10.4375” x 14.5” Dec 11/9 Cover Strip: 7”x 1” Half-Page Horizontal: Trim size- 10.4375” x 7.25” Half-Page Vertical: Trim size- 5.21875” x 14.5” File properties: CMYK, 300 dpi, pdfx1a file Bleed: Minimum 1/8” on all sides Safety Suggested: 1/4”
Dealer of the day: CBT News features a dealership daily that is leading the way in community involvement, exceptional customer service and continued growth in sales volume. Daily Tune Up: CBT News has partnered with some of the industry’s top trainers to bring valuable tips and information directly to you and your sales staff. Tuning in to The Daily Tune Up can help your employees
CAR BIZ TODAY DIGITAL VERSION
AD SPACE
10/16 11/16
Magazine Specifications:
Publication Trim Size- 10-7/16” x 14-1/2”; Printing- Heat-set web offset; Binding- Saddle-stitched; Paper Stock- Gloss coated, 36 lb., basis weight; Line screen- 120-line screen recommended; Edit Page Size- Full page is 70 column inches; 5 columns wide- 14” deep; Column Width- 1-13/16” or 11 picas
*All rates are net
Revised March 5, 2015
cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964
CBT Live Webinars Live-Streaming. Engaging. Only From CBT News
CBT News LIVE has redefined webinars. Imagine a webinar that’s not just a slide presentation, but a live streaming video, fully engaged, in real time. Our team is uniquely equipped to manage your next webinar--from marketing to production. We’ll promote your webinar in advance to our subscribers through our daily newsblasts, website and newscast. Then we’ll produce your webinar live from our Atlanta studios in an innovative format including three-camera HD video of your presenter, along with a CBT News host. CBT Live Webinar Rates: $10,000 (With $50,000 ad spend on CBT Automotive Network: $5,000)
On Location CBT News will feature your company on site with an upbeat video. We’ll give dealers a tour of your facility and provide an inside look into your day-to-day operations. After appearing on our newscast, the video is owned by the advertiser for push out to shareholders.
On Location Rate: $19,950 Revised March 5, 2015
*All rates are net
cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964
Content Marketing at Its Best Share Your Company’s Story on a CBT News Newscast
Have your company’s spokesperson interviewed either in our Atlanta studios or via Skype. The segment will be aired on a CBT News newscast, archived on the CBT News website and owned by the advertiser for push out to stakeholders. Call Jane Howard at 678.221.2964 for details. cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964
Notable CBT News Exclusive Interviews Keeping Dealers Informed
Seth Berkowitz
President of Edmunds.com
John Elway
President of John Elway Auto Group
Mike Jackson
CEO of AutoNation
Craig Monaghan
President of Asbury Automotive
Dallas Clement
CEO of Cox Automotive
Mark Fields
CEO of Ford Motor Company
Forrest McConnell
Former Chairman of NADA
Alan Mulally
Past President and CEO of Ford
Jeff Dyke
Vice President of Sonic Automotive
Joe Hinrichs
President of Ford of the Americas
Mike Maroone
COO of AutoNation
Scott Painter
Founder and CEO of TrueCar
cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964
YOU’RE IN GOOD COMPANY!
cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964