COLDWELL BANKER TRIAD, REALTORS REAL ESTATE
LUXURY HOMES 2015 Media Kit THE REGION’S MOST MEMORABLE HOMES – BROUGHT TO YOU BY COLDWELL BANKER TRIAD, REALTORS
COLDWELL BANKER TRIAD, REALTORS REAL ESTATE
LUXURY HOMES Welcome to Coldwell Banker Triad, Realtors Luxury Homes Magazine, presenting the most unique homes of our Piedmont Triad region. Not only do we sell homes, we sell the lifestyle of our surrounding neighborhood - businesses just like yours that are unequivocally passionate about offering a high-touch service, refined product, exquisite meal, elegant wine or chic boutique. We share the same consumer. It is a vision for this quarterly publication to be the first table-top magazine of its kind in the Triad. With dynamic photography, we bring to life the most coveted properties and high end businesses of the Triad. Delivered to the mailbox of 4,500 affluent families in the Piedmont area is a strikingly beautiful publication displaying Coldwell Banker Previews International速 as well as The High End properties and Estate Homesites. With a combined minimum household income of $125k household income and home values of $400k, targeting specific zip codes and even streets, we hone in on our consumers of all generations who, research shows, will appreciate a piece of print literature of very high standard sent right to their home. Or discovering it in their email sent by you or one of our Realtors and also across many Facebook or Twitter feeds. You may even see it pinned on Pinterest. Yes, not only is this magazine available in print, we provide an electronic version that can be added to your website or you can send out via social media. When consumers see and feel the magazine they will be immediately attracted to the essence of our Coldwell Banker Previews International速 program where home values begin at a minimum of $500,000 as well as The High End homes priced between $400,000 - $499,999. With a rich history as a world leader in the marketing of luxury homes, Previews速 dates back to 1933. It continues to leverage sophisticated real estate marketing tools and international connections that attract the most qualified luxury home buyers to the homes of our clients. It is our goal with this magazine to attract those consumers to you as well. Although we are globally connected, we equally value being locally and culturally interwoven, driven by shared passion for our consumer. Coldwell Banker Previews International速, Coldwell Banker Triad, Realtors, The High End and our Previews Specialists salute you as a highly attractive component for this publication. Following you will find pricing and analytics of our target market. Should you have any questions you may reach out to me directly. We are looking forward to this partnership.
Elizabeth Castelda Nance 336-269-1051 enance@cbtriad.com
www.CBTRIAD.com
ADVERTISING CALENDAR & DEADLINES Spring/Summer Summer/Fall Fall/Winter
Copy Submission by
Final Approval
Mail Drop
April 3rd July 10th November 6th
April 10th July 17th November 13th
April 20th August 3rd December 1st
AD SIZES & RATES Center spread is reserved for Bob Timberlake Gallery for both Summer/Fall and Fall/Winter Issues.
q
Quarter Page 3.625 x 4.625 $250.00
q Half Page
q Full Page
q Centerspread Page
7.5 x 4.50 $400.00
8.5 x 11 $800.00
17 x 11 $1500.00
• Press Ready (300 dpi) PDF • Size: 8.75”×11.25” (no crop marks)
• Trim Area: 8.5”×11” • Live Area: 8.25”×10.75” (keep content within)
Ad Cancellations - No cancellations/changes past two Fridays before the Mail Drop Date Additional Run Rate - $1.50 (Shipping/Mailing additional) Please submit request for additional magazines at time of ad submission.
TARGET DEMOGRAPHIC PERSONAS
www.CBTRIAD.com
DISTRIBUTION & READER DEMOGRAPHICS
• 4500 copies direct mailed each quarter throughout the Triad
Estimated Income
Property Value
Top 10 Mosaic Types
Estimated Age
Geographic Distribution Footprint
Elizabeth Castelda Nance 336-269-1051 enance@cbtriad.com
www.CBTRIAD.com