COLUMBUS BRAND One Columbus has partnered with Experience Columbus to relaunch the visibility of the Columbus brand at John Glenn International Airport. AEP, Battelle, Big Lots, Bold Penguin, Nationwide Children’s Hospital, Nationwide, NetJets, Rockbridge, The Ohio State University, The Ohio State University Wexner Medical Center and The James Cancer Hospital Solove Research Institute, Vertiv, and Worthington Industries have banded together to pool funds and resources to dominate advertising space in the airport with the Live Forward Columbus campaign. Massive static displays and digital animations featuring the campaign are present on every airport level and concourse, telling a cohesive story about the Columbus Region’s “Live Forward” spirit as a region that’s progressive, full of opportunity, and that helps people and companies reach their full potential. “Live Forward” is about establishing not only which organizations make Columbus an ideal place to be for living and working, but what those organizations live for -- their core values and mission.
14
