Real Estate
CaraAmeer Every property tells a story. What’s yours?
904.635.7058 | cameer@vanguardcb.com
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Sellers Agenda I am looking forward to the opportunity to meet you and learn more about your goals. It is my job to educate you about the market and help you to establish a competitive position that will create a favorable response from today’s buyers. Please know that my mission is to get you where you want to go on time! This booklet is for your review. I will pick it up when we meet. It has some disclosure forms that you can review and fill out along with information about me and our service. This prelisting presentation is designed to help you better understand me, my company and the process of marketing and selling your home. Reviewing this information, in advance, will help you to know what questions to ask and what needs to be clarified when I arrive. Our appointment should be about 1 hour, during which time we should accomplish the following: • Tour your home to discover the most marketable features • Review your needs, goals and any concerns you may have • Discuss current market conditions and how they may affect you • Discuss traditional marketing as well as my unique strategies to reach today’s buyers • Answer any questions you have about hiring me to represent you in the sale of your home If this time frame does not work for you, or if you have other thoughts on the agenda, please let me know so that I may customize this appointment to meet your needs...
Real Estate
CaraAmeer Every property tells a story. What’s yours?
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Cara Ameer is a top producing Broker Associate, REALTOR® and real estate media contributor based in Northeast Florida. She handles general resales, luxury properties, new construction, condominiums, gated and golf course communities, investment properties and vacant land. She brings over ten years of professional experience with the United States Senate, American Bar Association and in-house legal departments to every real estate transaction. Cara’s attention to detail and professionalism earned her a FIVE STAR AGENT designation by Jacksonville Homebuyer Magazine for Best in Client Satisfaction, an honor bestowed upon only four percent of all real estate licensees in the Jacksonville area. In addition, she has earned the MultiMillion dollar producer designation and received the President’s Club Award for superior skills and achievement in real estate sales. Cara has regularly achieved top producer status as a listing and selling agent. In 2008, she received the Top Listing Agent Award for the Sawgrass Office and in 2009, she was a company “Top 25 Agent” for total production. In 2010, she was named the top listing agent for the Ponte Vedra office and received the Chairman’s Club award for sales production, and, in 2011, Cara finished the year as a top ten agent in the company for total sales production and received the Presidential Premier Associate Award and was also named to the Chairman’s Club for overall production. In 2012, Cara finished as a top ten company agent and again received the Presidential Premiere Associate Award for this achievement and was also named the top listing agent for the Ponte Vedra office. Once again, Cara was named to the International Diamond Society for her real estate accomplishments in 2012. Cara holds a Florida real estate broker’s license reflecting her commitment to continuing education and professional development and has also earned the Cartus Affinity Specialist, Cartus Network Buyer’s Specialist and Cartus Network Referral Specialist designations to assist relocation buyers and sellers. In 2009, Cara added the Loss Mitigation Certification (LMC) to her designations to address the growing short sale and foreclosure markets. She was also named the top listing agent for the Ponte Vedra office for the year. In 2012, Cara was designated a member of the Coldwell Banker Previews Team, which is the luxury arm of Coldwell Banker and also serves on the team’s local Board of Directors, helping shape the direction of the company with respect to marketing and representing luxury properties. Cara is also a member of Coldwell Banker Vanguard’s Elite Realtor Network for top producing agents. It’s no surprise that Cara regularly receives glowing testimonials from happy customers. Whether it is customizing a specialized marketing plan, determining a negotiation strategy, or helping identify issues to be satisfied prior to closing, Cara’s goal is to ALWAYS ANTICIPATE and stay ten steps ahead when working with buyers and sellers. Cara stays active in the community that she loves through her affiliations with the Jacksonville Pan-Hellenic Association, Jacksonville Sigma Kappa Alumnae Association, and the Purdue University Alumni Association. Cara’s channel on YouTube, called Real Estate TV covers real estate programming on a variety of topics as well as property videos. She also serves as a regular contributor for the local lifestyle show First Coast Living (NBC Affiliate – WTLV, Ch. 12 – weekdays 11AM) www.firstcoastliving.net, covering current real estate topics, trends and feature pieces of interest. Cara is frequently interviewed by national media on a variety of real estate topics and has been quoted in articles for CBS Moneywatch, Fox Business, MSN Real Estate, Reuters, among many other news outlets.
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Meet My Marketing Team My team of marketing specialists will helps us achieve maximum exposure. From flyers to buyers!
Brenda Taylor Team Leader Program Designs
Lisa Ackerman
Customer Care Programs Seasonal Products Postcard Campaigns
Jen Moothart
Previews Team Electronic Marketing
Eddy Litchfield Previews Team Video Specialist Graphic Design
Adriana Plasencia Social Media Programs Market Maker Property Marketing
Gabby Nicholson & Dave Tercha Property Photography
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Call Center Is OPEN 7 days a week.
All agent showing requests as well as customer contacts are managed through the CBV call center. Valuable information about your home is quickly routed directly to your agent.
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My Commitment To You •
I will hold your interest paramount at all times and pledge honesty and truthfulness in all dealings.
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The service you receive from me will be caring, compassionate and timely. I will listen to your needs and concerns and will treat them as if they were my own.
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I will provide advice and counsel regarding your sale, including information and input about price and suggestions to enhance salability.
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I will be positive and enthusiastic about your property and promote it vigorously throughout our personal networking sources as well as within all other marketing avenues.
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I will keep you informed on a weekly basis and will provide you with updates of current market activities that affect your property, reports on other agent showings, and the status of our marketing efforts.
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I will answer your phone calls the same day, assist in finding answers to your questions, and find solutions for you.
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I will advise you and then negotiate on your behalf with potential buyers to secure the best price.
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I will follow through from now until closing---and beyond; I will be with you every step of the way in this process. If there is an issue with any aspect of the transaction before or after the closing, I will do all in my power to assist you in finding a solution.
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You have my promise that your real estate experience with me will be as seamless as possible. I will follow up and do all I say I will do, that is why I put it in writing!
As you know, many Real Estate agents are unwilling to offer this level of service. I choose to perform this way because I truly believe that when someone receives this type of personal service they feel compelled to refer the people they care about to such a professional. I am that professional, and I want to be your REALTOR–for life.
Real Estate
CaraAmeer Every property tells a story. What’s yours?
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The Road To Getting Your Home On The Market Step 1: Home Staging
First Impressions are everything and you only get one chance to make a good one! Have you noticed that brand new homes seem to sell no matter the market? That’s because builders create beautiful model homes with strong visual and emotional appeal. Buyers are drawn to these fresh, well-decorated and well-maintained homes. The goal is to present your home at its very best in order to sell quickly and for the highest price. (See the Guide to Home Staging for more information)
Step 2: Schedule Photography Remember, the first “showing” of your home will likely be on-line so photographs mean everything! The National Association of Realtors stated in a 2010 study that 84% of homebuyers said that photos and detailed property descriptions are the most important feature when searching for homes on-line. Everyday buyers make decisions about which homes to see and - which to skip – If you can’t get them in the house then you can’t sell the house… In this case, pictures are worth a lot more than a thousand words – (think dollars!)
Step 3: Confirm Homeowners Association Information Step 4: Research Covenants & Restrictions Step 5: Coordinate Showing Instructions Step 6: Test Key on Door and Place Lockbox Step 7: Place Sign in Yard Step 8: Enter Listing into Multiple Listings System (MLS) Confirm geo-tag for address mapping Confirm all details and features (over 100 fields) Create description that sells Confirm tax records and attach to listing Confirm directions to property Upload documents – HOA Disclosure, Survey, Floorplan, Sellers Disclosure, Covenants & Restrictions, Special Features Sheet (if needed)
Step 9: Edit and Upload Professional Photos Step 10: Syndicate Listing to Over 500 Websites
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Marketing: A thru Z Step 11: The Marketing Checklist
A. Send listing documents to corporate office B. Send hard copy of listing documents to seller C. Prepare 30 Day Letter to seller D. Create and send new seller contact info to coordinator and add to agent database E. Add to customer servicing call list F. Set up listing on Coldwell Banker Vanguard site G. Distribution of listings to many websites H. Add YouTube video to partner sites I. Enhance listing on Realtor.com J. Set up listing on Trulia to be featured K. Set up Seller to receive Trulia reports L. Enhance listing on Zillow.com M. Add listing to other personal website(s) (when available) N. Create virtual tour O. Create flyers for inside brochure & mailing P. Create Neighborhood mailings Q. Upload documents to MLS R. Upload community pictures to MLS and partner sites S. Prepare property marketing T. Prepare additional printed or electronic marketing (when necessary) U. Set up seller on Listingbook & send notification email V. Send seller Listingbook Brochure & Letter W. Customer Care Coordinator to make calls to active buyers agents in the area and price range X. Create Announce My Listing Y. “Y”… Z. …It’s all about You!
Real Estate
CaraAmeer Every property tells a story. What’s yours?
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Leverage The Power Of The Brand
Global presence in 49 countries and 3,300 offices worldwide. Over 100 years of Real Estate experience. ColdwellBanker.com generates over 730,000 inquires per month!
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Real Trends Top 500 Report Coldwell Banker boasts the highest sales volume of any national real estate franchise.
176% higher than the nearest competitor!
Real Estate
CaraAmeer Every property tells a story. What’s yours?
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Your Homes First Showing Is Online Make It Count!*
I give your home a voice with professional photography detailing every area of your property. From entry to exit, loft to lanai, bed to bath...it’s all there for the prospective buyer to enjoy.
88% 91%
of buyers begin their home search on-line. of those buyers use a RealtorÂŽ
*Check out our guide for preparing your home for sale. 12
The Best Marketing for your home is the Internet.
900%
Buyers are more likely to find the home they purchase on the Internet than in a newspaper.
3,400%
Buyers are more likely to find the home they purchase on the Internet than in a homebook.
Real Estate
CaraAmeer Every property tells a story. What’s yours?
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Leaders In Mobile Coverage
50% of all searches
Multi-screen approach to reach the new generation of buyers; • The first national real estate brand to customize our site for smart phone screens such as the Blackberry and iPhone allowing search for home values. • The first to have listings on GPS. • Offers apps that uses GPS technology to search for recently sold homes, homes for sale in their area or users can initiate a search.
A listing distribution strategy: • Delivers listings to sites such as Google, Yahoo, Real Estate and more. • Is compatible on iPhone, iPad, Android & Blackberry
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happen on a mobile device
51% – Read general home information
48% – Get directions in order to visit a home
44% – Compare prices
35% – Compare features
35% – Search a listing company’s inventory
Real Estate
CaraAmeer Every property tells a story. What’s yours?
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Internet Distribution Work with me and I will have your property placed
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on dozens of real estate search sites.
Real Estate
CaraAmeer Every property tells a story. What’s yours?
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Internet Marketing Internet exposure is KEY these days to selling your home. I will exposes your home all over the world. We are everywhere you want to be when you are selling your home.
Top Rated Real Estate Websites
vanguardcb.com
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Your Home Becomes Part of the Premium Listing Program on
Ad Space
Direct Contact To Me
Trulia.com has more than 23 million visitors to their site every month. Of those 42% are prequalified for a mortgage – That means buyers! Real Estate
CaraAmeer Every property tells a story. What’s yours?
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Exposure That Is Provided By Many Of My Competitors
Limited Photos Large ads not relevant to your property Basic listing on Realtor.com速 The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date.
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I Will Provide Showcase Superiority That Looks Like This Your home will be more visible to buyers. I receive customer leads directly so I can personally respond to buyers. There are additiona l enhancements I can add to your listing to show off the best features. More exposure for your property 25+ Jumbo photos
My contact information not a competitors advertisement
Listing video tours Promote open houses
Real Estate
CaraAmeer Every property tells a story. What’s yours?
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Approximately 9 million people zoom to Zillow each month! 7 million people visit Yahoo Real Estate, which is now fed by Zillow! Marketing for your home includes: • Multiple photos
• Creative home description
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• Pricing information • Open house details
CONSUMER EXPERIENCE
We follow today’s consumer trends. We will put your property where the customers are looking.
INDUSTRY/ADVERTISER RELATIONS
Real Estate
CaraAmeer Every property tells a story. What’s yours?
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Worldwide Exposure For Your Home Coldwell Banker Vanguard houses over 400 property videos daily on its own channel
Additional helpful videos can be found at YouTube.com/cbvanguardrealty
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Also Included Exposure From Coldwell Banker On Location The first dedicated real estate video channel
Innovation for today’s tech-savey consumer. Search Detailed maps, listings and more... Real Estate
CaraAmeer Every property tells a story. What’s yours?
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My Premier Marketing Provides: Total Internet Exposure
Professional Local Marketing
La ndin g
Real Estate
ional community that consists of a collection of neighborhoods, a lifestyle that is in harmony with nature. Roads wander around
Every property tells a story. What’s yours?
rlake Drive
CaraAmeer
d stands of majestic oaks, pines, sycamores and gum trees.
nient commute to downtown Jacksonville, this family-oriented fortable neighborhoods and an award-winning country club. The arshes, alongside pristine lakes and beneath towering tree cover.
mmunity. Marsh Landing is home to many families, drawn to Ponte perb quality of life.
Presenting:
Live Close To The Ocean!
173 Clearlake Drive
ning Marsh Landing Country Club which is located within the dining and meeting facilities along with golf and tennis, including
ly regarded in the area, and the tennis facility features ten Har-Tru g pool. In addition to the Club and its amenities, the community d ball fields, sidewalks that double as bike paths and access to the Marsh Landing is a nature lover’s paradise. Many residents enjoy and sidewalks.
1000 Ponte Vedra Blvd The ultimate in privacy and serenity to create the home of your dreams! Gorgeous estate sized parcel - approximately .75 of an acre situated on Monte Diego Drive (private road) on a cul-de-sac location, located off Ponte Vedra Boulevard. Old magnolia and oak trees dot the landscape to created an elegant yet secluded feel. Per seller, property is high and dry approximately 6-12 ft. above sea level. The property is bulkheaded and public water is in place. Private gated beach access is just a short stroll away located just before 981 Ponte Vedra Boulevard. Small homeowners association includes beach access. Great opportunity to live close SO close to the ocean for a fraction of the cost of an oceanfront lot in a prime Ponte Vedra location. Visit My Website
$599,000 | MLS# 631482 Visit My Website
904.635.7058|cameer @vanguardcb.com
not our intention to solicit the offerings of other real estate brokers. We are happy to work A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supt. Each Office Is Independently Owned And Operated. Coldwell Banker, the Coldwell Bankby Coldwell Banker Real Estate LLC. All information deemed reliable but not guaranteed.
Official Real Estate Company Of The Jacksonville Jaguars
If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. ©2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. Coldwell Banker, the Coldwell Banker Logo and “We Never Stop Moving” are registered service marks owned by Coldwell Banker Real Estate LLC. All information deemed reliable but not guaranteed.
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904.635.7058 | cameer@vanguardcb.com
Instant Buyer Response
Print Marketing
St Best VSi alue mp in Slyawgr ass!un nin g Real Estate
2622 Lighthouse Bend Drive
in Sa wg ras s
CaraAmeer
Every property tells a story. What’s yours?
CaraAmeer
Real Estate
Every property tells a story. What’s yours?
Real Estate
CaraAmeer Every property tells a story. What’s yours?
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Connecting You To The World Of Buyers Coldwell Banker Vanguard Realty is affiliated with the market leader in Relocation Services, Cartus速. That means I have the ability to bring buyers from all over the globe right to your front door.
Coldwell Banker Vanguard Realty $104 million in relocation sales in 2012!
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Previews® A legacy of upscale real estate. Coldwell Banker International Home Luxury Program
We have the tools to assist you in your luxury business. Currently, Coldwell Banker Preview® International handles an average of one hundred and fifty three million dollars in luxury home sales every day. Innovator, Henderson Talbot founded the Previews® program in 1933.
Real Estate
CaraAmeer Every property tells a story. What’s yours?
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Showing Feedback
You need to know what potential buyers are saying about your home. I will provide you with showing feedback weekly.
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Pricing Your Home Factors that don’t affect the value of your property • What You Paid
• What Another Associate Says
• What You Need
• What It Would Cost To Rebuild Today
• What You Want • What Your Neighbor Says
History of an over-priced listing 215K
225K
235K
245K
255K
Ultimately selling price was lower than if the home would have been positioned properly in the beginning. Price Reductions Competitive Range Seller Chooses initial market position Real Estate
CaraAmeer Every property tells a story. What’s yours?
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Five Critical Elements Of A Sale
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Asking Price
This is the number one factor in the sale of your home. Our sales and marketing program provide exposure to a large segment of potential buyers. The actual market value is then determined by what a buyer is willing to pay.
Property Location
The second most important factor in the buyer’s mind is location. The proximity to area amenities and schools is typically a concern. In addition, street traffic, proximity to expressways and public transportation are considerations.
Property Condition
Buyers look at the structural and mechanical integrity as well as the upkeep and cosmetic appeal of a property. Neutral dĂŠcor, including floor and wall covering, appliances and fixtures offer the broadest appeal to potential buyers.
Market Condition
Interest rates, competition from other properties, the economy and consumer confidence all influence the sale of your home. Each of these factors is beyond our control, so, we must respond to these conditions with the appropriate marketing and price considerations.
Contract Terms
The terms of a sale can make or break the contract. House sale contingencies, closing dates, and exclusions of accessories or fixtures should always be handled clearly up front in order to avoid any confusion that could affect the sale.
I Will Help You Price Your Home Effectively Price is a range Don’t believe anyone who has the Right Price The objective is to get to the top of the Range Higher Prices Attract Few Buyers Higher Price
Fair Market Value
Fair Market Price
Lower Price
Lower Prices Attract Many Buyers
Real Estate
CaraAmeer Every property tells a story. What’s yours?
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These People Will Price Your Home: Whose opinion counts least? • The Seller (you) • The Buyer • Your Agent • The Appraiser
I know the formula for pricing successfully!
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There Are Two Important Issues To Remember About Price It is easier to come down than to go up. The Seller sets the price
The market will tell us if the price is right. The Buyer determines the value
Real Estate
CaraAmeer Every property tells a story. What’s yours?
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As Your Agent My Duties Are: • Report to you.
• Listen to what the market tells us. • Expose your house to the entire market. • Overcome objections.
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As Your Agent Your Duties Are:
• Be the employer. • Be comfortable with the initial price. • Set the initial price based on market trends. • Control the condition of the property. • Control the properties availability to be shown.
Real Estate
CaraAmeer Every property tells a story. What’s yours?
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Get Ready To Show... Before you show your home to any potential buyer be sure to go through your entire house with your agent to finish the staging process. Meanwhile, here are some quick tips to help you start. Follow these general tips and your home will look better than the completion. Staged Homes sell faster and /or for more money! INSIDE • Clear all unnecessary objects from furniture throughout the house. Keep decorative objects on the furniture restricted to groups of 1, 3 or 5 items. In general, a sparsely decorated home helps the buyer mentally “move in” with their own things. • Rearrange or remove some of the furniture in your home, if necessary. Many times home owners have too much furniture in a room. When it comes to selling your home, thin out overcrowded rooms to make the rooms appear larger. • Clear all unnecessary objects from the kitchen countertops. If it hasn’t been used for three months...put it away! Clear refrigerator of messages, magnets, pictures, etc. • In the bathroom, remove any unnecessary items from the countertops, tub, shower stall and commode top. Keep only the most necessary cosmetics, brushes, perfumes, etc., in one small group on the counter. Coordinate towels in one or two colors only. • Take down, reduce, or rearrange pictures and objects on walls. Patch and paint all walls, if necessary. • Review the house interior, room by room, and 1. Paint any room needing paint. 2. Clean carpet and draperies that need it. 3. Clean windows. • If you need room to store extra possessions use the garage or rent a storage unit. • Leave on certain lights during the day (your agent will show you which ones). During showings turn on ALL lights and lamps.
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Get Ready To Go...
OUTSIDE • Go around the perimeter of the house and move all garbage cans, discarded wood scraps, extra building materials, etc., to the garage or, if applicable, take them to the dump. • Check gutters and roof for dry rot and moss. Make sure they are swept and cleaned. • Look at all plants. Plants are like children...they grow so fast. Prune bushes and trees. Keep plants from blocking windows: “You can’t sell a house if you can’t see it.” • Remove any dead plants, weed all planting areas and put down fresh mulching material. • Keep your lawn freshly cut, edged and fertilized during the growing season. • Clear patios or decks of all small items, such as little planters, flower pots, charcoal, BBQ, toys, etc. • Check the condition of the paint on your home, especially the trim and the front door. The first impression, or “curb appeal” is very important. IN GENERAL Try to look at your house “through the buyer’s eyes,” as though you’ve never seen it before. This exercise will help you see what needs to be done. Any time and money invested on these items will usually bring you the return of more money and a quicker sale.
Real Estate
CaraAmeer Every property tells a story. What’s yours?
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Let’s Get Started!
So You Can Get Packing. 40
My Service Speaks For Itself “I wanted to take some time to let you know you have an exceptional employee, in Cara Ameer. Her calm, patient, and courteous service was a great help to me and her ability to supply me with a tremendous amount of accurate real estate information was unmatched by any agent in my past. She has tremendous local knowledge of the area, understands the local economy, even more importantly knows her industry and has developed a great relationship with her vendors all in support of her remarkable problem-solving abilities that are rare. This generosity and professionalism is not a common trait to find in people anymore. Hence, both Lidia and I are extremely happy to have had the opportunity to work with Cara and have her represent us” - Mr. D’Alessandro “Cara Ameer is the quintessential real estate professional in Jacksonville, Florida.” Her professional demeanor combined with her tenacity to obtain her clients goals makes her the best. I was extremely pleased with her service and when I return to the area I will use no other agent.” - Mr. Sheridan “Dear Cara, Thank you, thank you, thank you!!!! You went above and beyond the call of duty to get our house sold. We are toasting to all of your hard work!!!” - Mr. and Mrs. Davis “Our relationship with Cara Ameer has been tremendous. I have moved about 10 times during my adult life (all with the FBI), and our experience with Cara has been the best! The thing that impressed me the most was her willingness to assist us the way she did, knowing we may not buy a house in Florida (we were still considering Texas as a viable option). Even during this uncertainty, she has assisted us in every way possible, always mindful of our needs and yes, quirks! She is a very knowledgeable and talented agent. At the end of the day, I would give her the highest grades possible! - Mr. and Mrs. Browne “Cara is an extraordinary agent. She is knowledgeable, very hard working and stays on top of everything. With a short sale we had some extra challenges - and Cara rose to meet those challenges at all times of the day and night. She is level headed, enthusiastic, and a very nice person to top it all off. Can’t say enough good things about her.” - Ann Smits “We had a great experience working with our agent, Cara Ameer. We are quickly settling into our new home and Cara was and has been a tremendous resource during our move to Florida. She found us a beautiful home and connected us with a terrific handyman and has continued to help us with some post closing repair issues which is why I will refer anyone I meet in need of an agent to her!”
- Mr. & Mrs. Bower “Cara Ameer worked with us for over a year to find our retirement home in Fl. She was very professional, accessible, and knowledgeable about the real estate market in the area we were looking in.” - Carrie Millen
Real Estate
CaraAmeer Every property tells a story. What’s yours?
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Cara Ameer In The Media Cara serves as a media consultant and real estate expert to a variety of television and news outlets. She serves as a regular contributor for the lifestyle show First Coast Living (weekdays, WTLV 12- local NBC affiliate) covering real estate topics, trends and features of interest.
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Cara has been quoted on a variety of real estate topics by CBS Moneywatch, MSN Real Estate, Money Magazine and Reuters among many other topics.
Cara Ameer - Broker Associate, Realtor
®
CNAS, CNMS, CNBS, LMC
Real Estate
CaraAmeer
Cell 904.635.7058 | Fax 904.285.3858 | cameer@vanguardcb.com 240 Ponte Vedra Park Drive | Suite 201 | Ponte Vedra Beach, Florida 32082
Every property tells a story. What’s yours?
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Official Real Estate Company Of The Jacksonville Jaguars
Real Estate
CaraAmeer Every property tells a story. What’s yours? Visit my website
Cara Ameer - Broker Associate, Realtor
®
CNAS, CNMS, CNRS, LMC
Cell 904.635.7058 | Fax 904.285.3858 | cameer@vanguardcb.com 240 Ponte Vedra Park Drive | Suite 201 | Ponte Vedra Beach, Florida 32082