E xc l u s i v e M a r k e t i n g S e rv i c e s f o r C o l d w e l l B a n k e r Va n g u a r d A g e n t s
Supporting Your Success Every Day!
MORE TIME OR MORE BUSINESS? YOU DECIDE!
Welcome to Concierge Services.
Coldwell Banker Vanguard
Realty understands that agents need marketing to grow their business, yet don’t always have the time or resources. We realize that agents need someone to take care of their marketing efficiently, professionally and at a price they can afford.
SUCC In the real estate business YOU, the agent, are the product. You are
what people buy, and your brand is your promise to your customer. A good brand tells them what they can expect from your product and
services, and it differentiates your offerings from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Contents Meet The Team
4-5
The Exclusive Vanguard Edge
6-9
Tier 1: It All Starts Here
10-11
Tier 2: More To Build On
12
Tier 3: Tell The Neighbors
13
CESS Building Business From Your Listings
14-17
Building Business From Your Buyers
18-19
Building Business From Your Brand
20-21
Hyper Local Marketing
22-23
Sphere Marketing
24-25
Electronic Marketing 26-27 Global Luxury Marketing
Building Business Through Property Management Social Media Marketing Planning For Success
28-31 32-33
34
35
E xc l u s i v e M a r k e t i n g S e rv i c e s f o r C o l d w e l l B a n k e r Va n g u a r d A g e n t s
3
Concierge Services
STAFF DIRECTORY
BRENDA TAYLOR - Vice President of Agent Services 904.637.0236 brendataylor@cbvfl.com EDDY LITCHFIELD - Production Manager 904.637.0223 eddylitchfield@cbvfl.com LISA ACKERMAN - Senior Graphic Designer 904.637.0247 lisaackerman@cbvfl.com ASHLEY LOMBARDO - Social Media Specialist 904.637.0218 alombardo@cbvfl.com CAROLINE HAVENS - Concierge Marketing Specialist 904.473.4033 carolineh@cbvfl.com JEFF SHERMAN - Concierge Marketing Specialist 904.637.0221 jsherman@cbvfl.com TOM FORT - Concierge Marketing Specialist 904.637.0309 tfort@cbvfl.com CIERRA TRINIDAD - Concierge Marketing Specialist 904.637.0206 ctrinidad@cbvfl.com
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a l l p r i c i n g a n d s a m p l e s ava i l a b l e o n w w w . C BV C o n n e c t U . c o m
Concierge Services was designed exclusively to help you, the agent, improve your real estate business. Our team of dedicated professionals are ready to help you reach your full potential. Start marketing today with Concierge Services and watch your business grow!
Our marketing department is located at Connect U, 7563 Philips Highway, Suite 204, Jacksonville, Florida 32256. We look forward to working with you.
Your Photography Team jeremy wooten - photographer jwooten@cbvfl.com
taylor middleton - photographer taylor@cbvfl.com
laura brown - photographer lbrown@cbvfl.com
james burney - photographer james@cbvfl.com
E xc l u s i v e M a r k e t i n g S e rv i c e s f o r C o l d w e l l B a n k e r Va n g u a r d A g e n t s
5
The Exclusive Vanguard Edge Our photography packages will put your listings above all others! The purpose of our program is to offer a wider variety of photography packages from nocost imagery to high end property sales that compliment Concierge Services marketing abilities via high quality print materials, electronic distribution or social media campaigns. The objective is to make the enhanced services cost-effective and ensure all CBV agents find value in the services provided at Coldwell Banker Vanguard Realty. Simply schedule the appointment and we do the rest!
6
! r e h g i h y l f We
a l l p r i c i n g a n d s a m p l e s ava i l a b l e o n w w w . C BV C o n n e c t U . c o m
E xc l u s i v e M a r k e t i n g S e rv i c e s f o r C o l d w e l l B a n k e r Va n g u a r d A g e n t s
7
The Exclusive Vanguard Edge CBV believes that the single most important factor in selling a home is good photography.
NO CHARGE COMPANY SERVICES: 24 hour single click photo scheduling Professional photography services Upload all images to MLS incomplete/coming soon Upload all images to CBV Connect U Real time video creation and distribution to MLS Social media boosts and more
E xc l u s i v e M a r k e t i n g S e rv i c e s f o r C o l d w e l l B a n k e r Va n g u a r d A g e n t s
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Products to build business
from your listings
10
a l l p r i c i n g a n d s a m p l e s ava i l a b l e o n w w w . C BV C o n n e c t U . c o m
EXCLUSIVE SERVICES START HERE!
Tier 1
• Standard Property Photography
Each Vanguard listed property receives 25 - 35 professional photographs of listed property.
• Image Upload MLS/www.CBVConnectU.com
Images are distributed to all the major Real Estate websites including: Realtor.com with Showcase Enhancement, Trulia.com, Coldwell Banker and ListHub distribution.
• Real Time Video Creation
Each property has a branded real time video created and distributed to major sites on the Internet.
• Property Flyers/Brochures
Agents receive 50 high quality flyers or 10, 4-page brochures with each listing.
(Provided for all properties over $80k)
E xc l u s i v e M a r k e t i n g S e rv i c e s f o r C o l d w e l l B a n k e r Va n g u a r d A g e n t s
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Tier 2 Everything in Tier 1 and more. 10 additional Jumbo Brochures and 100 Jumbo Postcards distributed to homes closest to your listing.
12
a l l p r i c i n g a n d s a m p l e s ava i l a b l e o n w w w . C BV C o n n e c t U . c o m
Tier 3 Everything in Tier 2, plus The Listing Builder which includes 2 Jumbo Postcards and a Branded “Fletter“ sent to 100 neighbors within a 6 week campaign.
Listing Builder
BEST Value
E xc l u s i v e M a r k e t i n g S e rv i c e s f o r C o l d w e l l B a n k e r Va n g u a r d A g e n t s
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BUILDING BUSINESS • Postcards - Jumbo or Panoramic • Listing Builder •Just Listed E-card
JUST SOLD
• Tell 20 Twice • PC Max • Door Hangers
904.455.4554 guardcb.com katemiller@van y Ave 1401 Kingsle FL 32073 k, Par e Orang withKate.com MaketheMove
• Open House in a Box next page
lvd
edra B 1234 Ponte V
Postcards
TOP rated
• Seller Loyalty Package next page • 8-12 Page Custom Brochures next page
L st Ju
ist
d Un
Listing Builder
Generate interest in your newly listed property with Listing Builder - a 6 week campaign to tell the community you have listed their neighbor’s home.
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TOP rated
a l l p r i c i n g a n d s a m p l e s ava i l a b l e o n w w w . C BV C o n n e c t U . c o m
from your listings.
Just Listed E-card
Cost effective way to tell over 700 NE Florida professional real estate agents that you have a new listing. Click here button links to your property detail page on the website. Post this E-card to Facebook and tell even more.
and rge lots Trail! La l dining e Bartram es forma exclusiv kers d featur home in and spea grades an y all brick up tem tel ny sys sta d ch ma tiful, ed with und soun sets, Fren this beau lk-in clo is appoint d built-ins, surro e home to offers d her wa en ilt home an an ch e bu Welcom kit his lac m s features gas firep Spaciou es! Custo nook shower. om with ster suite eakfast many tre walk-in rious ma family ro Large br . d xu ge nus an ces Lu bo , lar . an , tub stairs appli room in home Jacuzzi s, and all ll bath, up ery room th with Jack-n-Ji , 2 pantrie are in ev D Fee! mour ba ms with cabinets ! No CD Lanai, gla am 42’’ . 2 bedroo Schools cre rd ty s, ya door to un ter ck Co ba un rface co dscaped St. Johns solid su fully lan A-Rated the large and more. overlooks mite bond bath, ter with full
.4554
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.com
90 cb nguard 32073 iller@va ange Park, FL katem e.com Ave | Or gsley ithKat Kin ew 1 ov 40 1 M akethe M
y Owned
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Each Office
Is Indepe
Cost Effective
Door Hangers
Announce an Open House or offer Real Estate advice to a community. Custom designed to you.
904
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Just Liste
ed ist
kate miller@ .455.4554 1401 Kingsl vang uard ey Av cb e| Make theM Orange Pa .com ovew rk ithKa , FL 32073 te.co m
Selling P onte Ved ra
t on Cour 200 Cann tation The Plan 0 - $589,00 SF 85 3,1
ct
tra on
Lane y Locust 521 Hone ion Oaks Plantat 0 - $839,00 4,228 SF
******
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If sellin g isWw ay h a d34o0 nSoeuthfa t y ou n Mill View sLakeIs h ee Sawmill t . ,00 0 av e quali d to do, then - $559 3,341 SF fied bu yers re let me help y in you ady to o ted Ple as r n e purcha u get it e Lis c ig a t ll me fo hb or h s s e a ho Ju o o d. I can p r a me li s ting ap ut my S p OLD s ign in y ointment tod a our yar d tomo y so rrow.
and The Beaches
Drive merfield 121 Sum erfield Summ 0 - $525,00 2,846 SF
e Beaches Th d n a a r d te Ve Selling Pon PC Max In house printed postcard with agents monthly or quarterly activity.
Tell 20 Twice
In house printed postcards with handwritten addresses to 20 of the closest neighbors.
E xc l u s i v e M a r k e t i n g S e rv i c e s f o r C o l d w e l l B a n k e r Va n g u a r d A g e n t s
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BUILDING BUSINESS Open House in a Box
Hold a professional looking Open House and capture leads with sign in sheets and more. TOP rated
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• 100 Door Hangers • 3 Welcome Tent Cards • 12 CBV Balloons • 3 Sign in Sheets • 12 Special Feature Cards • 30 Open House Checklists
a l l p r i c i n g a n d s a m p l e s ava i l a b l e o n w w w . C BV C o n n e c t U . c o m
from your listings.
April 5,
2017
Seller Loyalty Package
A great way to say Thank You for listing with me. One mailing, includes New Listing Seller Letter and Home Enhancement Guide. *Mailed immediately after new listing is secured.
8-12 Page Custom Brochures
Listings over a certain price point deserve more property photos and description of the details of the home. What better way than to customize the brochures.
E xc l u s i v e M a r k e t i n g S e rv i c e s f o r C o l d w e l l B a n k e r Va n g u a r d A g e n t s
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D
JUST SOL
ra Blvd
te Ved 1234 Pon
BUILDING BUSINESS • “Just Sold” postcards • “I Brought the Buyer” postcards • “I Have Buyers” postcards
TOR® er, REAL temiller.com Kate Mill kate@ka 4.455.4455
Mobile 90
Postcards
Tell the neighbors you have Just Sold, Brought the Buyers or Have Buyers for their property and build more business.
Buyer Builder
Expand on the postcard and tell neighbors you have Brought the Buyer and have more qualified buyers ready to purchase in their community. Postcard and Fletter go out within a 2 week period.
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a l l p r i c i n g a n d s a m p l e s ava i l a b l e o n w w w . C BV C o n n e c t U . c o m
from your buyers. • Buyer Builder: Postcard and Fletter • Buyer Loyalty Package
7
April 5, 201
TOP rated
Buyer Loyalty Package
With one click you can reach out 4 times to your customers over the course of one year. Package 1 Initial Buyer Contact Package includes: • Buyer Letter • Copy of Purchase & Sales Agreement • Home Buyer Checklist • Utility Area Information *Mailed to customer immediately after accepted offer. Apri l 5,
April
5, 2017
2017
Package 2 After Closing Letter Package includes: • After Closing Letter • Mailing Labels *Mailed immediately after closing.
Package 3 Homestead Deed Letter Package includes: • Homestead Deed Letter • How To File for Homestead Letter *Mailed 4-6 weeks after closing.
Package 4 HUD-1 Package includes: • HUD-1 Letter • Copy of the Buyers HUD-1 *Mailed in January.
E xc l u s i v e M a r k e t i n g S e rv i c e s f o r C o l d w e l l B a n k e r Va n g u a r d A g e n t s
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r Kate Mille
• Business Card
BUILDING BUSINESS ™
ER N
OR® elite REALT ork
• Listing Presentation (electronic/printed) Door Hangers
• Stationery Package
netw
• Custom Postcards
• Presentation Folders
• Social Connect
• Trifolds
• E-cards / E-card Showcase
• Door Hangers
• Photo Enhancement Book
• Note Pads • Buyer Books • Seller Books
l Coldwe Real E
TOP rated
Trifolds
Each Office
904.4 55
is Indepe
ndently
Owned
and Operat
ed
.4554 | ka
temille
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E RN
™
elite
OR® n e tREALT work
uardcb .com | 1401 Maket Kingsl heMov ey Ave ewithK .| Ora ate.co nge Pa m rk,
FL 32 073
Buyer Books
Every one of your buyers needs this as you start the process of property searches. This 8 page branded booklet is full of important information regarding benefits that only a Coldwell Banker Vanguard Agent can offer.
Seller Books
Presentation Folders
Every one of your sellers needs this as you start the selling process. This 12 page branded booklet is full of important information to take your sellers step-by-step to close the sale.
Make t he Mov e
Stationery & Notepads
Kate M iller E RN
elite
TOR® n e tREAL work
20
a l l p r i c i n g a n d s a m p l e s ava i l a b l e o n w w w . C BV C o n n e c t U . c o m
™
TOP rated
My com mit ment
t o my sel ler
from your brand.
Personal Marketing Items
Leave a lasting impression on your customers with personal branded marketing pieces. Customized and ready to help your service recognition grow!
• Open House in a Box • Custom Website • E-signature
TOP rated
• Facebook Cover Images • Professional Headshots
Not
th otion is net prom r te in ll a
e same…
ential ost influ m e th is r l media ll Banke on socia d n a r b Estate
he Move Make t
E-cards / E-card Showcase
Listing Presentation
Leave a lasting impression with your Listing Presentation. All you need to know to guide you through your presentation to land the contract. Available as print or electronic.
e most Getting th
Photo Enhancement Book
o u t o f yo
ur propert
y
TOP rated
Get the most from your property photos with these helpful tips.
Custom Website
Sign up today for your Custom Website.
E xc l u s i v e M a r k e t i n g S e rv i c e s f o r C o l d w e l l B a n k e r Va n g u a r d A g e n t s
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HYPER LOCAL MARKETING • Market Maker • 3 Reasons Campaign • Tell 20 Twice E RN
™
elite REA
n e t w oLTOR® rk
Street Address
Player’s Club Sales Date
Price
03/02/2017
$665,000
3,600
$185
1994
180 Sea Island Dr
04/13/2017
$655,000
3,410
$192
1994
192 Sea Island Dr
03/28/2017
$600,000
3,274
$183
1993
2604 Long Boat Ct N
03/01/2017
$560,000
2,600
$215
1990
28 Village Walk
04/13/2017
$512,500
2,560
$200
1981
11 Spy Glass Ln
04/22/2017
$455,000
2,660
$171
1986
36 Walkers Ridge
02/31/2017
$330,000
2,040
$162
1990
35 Walkers Ridge Dr
03/11/2017
$302,000
1,920
$157
1995
121 Willow Pond
03/10/2017
$216,000
1,502
$144
1985
11 Northgate
04/08/2017
$178,000
1,713
$104
1984
8988 Lake Kathryn Dr
Sq. Ft $/Sq. Ft Year
If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. ©2017 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. Coldwell Banker, the Coldwell Banker Logo and “We Never Stop Moving” are registered service marks owned by Coldwell Banker Real Estate LLC. All information deemed reliable but not guaranteed. USAA® Real Estate Rewards Network is offered by USAA Relocation Services, Inc., a licensed real estate broker and subsidiary of USAA Federal Savings Bank. Program may be unavailable for employer-sponsored relocations. Not available for transactions in Iowa or outside the US. This is not a solicitation if you are already represented by a real estate broker. Obtaining a mortgage from USAA Bank is optional, not required to utilize the USAA® Real Estate Rewards Network, and can be acquired from other sources. Use of the term “member” does not convey any legal, ownership, or eligibility rights for property and casualty insurance products. Ownership rights are limited to eligible policyholders of United Services Automobile Association. USAA means United Services Automobile Association and its affiliates.
Come visit us
and get
20% off your order!
**************ECRWSSEDDM***********
Postal Customer Ponte Vedra, FL 32082
TOP rated
Valid at the Oakleaf Town Center location only.
Market Maker
As a local agent, you know what neighborhoods your customers are in. Let us streamline the process and get your information into the hands of your customers quicker. Includes local area sales data and a location for a sponsor ad. All distributed via EDDM to reduce cost. A great value!
3 Reasons Campaign
3 different pieces mailed out in 3 consecutive weeks. • Inventory is low • Prices are still rising • Interest rates are still low
Follow up with door hangers and watch your listings increase.
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a l l p r i c i n g a n d s a m p l e s ava i l a b l e o n w w w . C BV C o n n e c t U . c o m
to increase your listings. • PC Max • Market Insight Cost Ef fective
Tell 20 Twice
In house printed postcards with handwritten addresses to 20 of the closest neighbors.
Market Insight Data is available around the 15th of every month.
Market Insight AJUprLilY 22001175
st Ju
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t on Cour 200 Cann tation The Plan 0 - $589,00 SF 85 3,1
ct
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C er
tra on
ed ist
ew Way h Mill Vi 340 Sout ill Lakes Sawm ,000 59 $5 3,341 SF
L st Ju
ed ist
Lane y Locust 521 Hone ion Oaks Plantat 0 - $839,00 4,228 SF
Drive merfield 121 Sum erfield Summ ,000 25 $5 2,846 SF
es The Beach d n a a r d e te V Selling Pon
PC Max
Custom designed in house printed Postcard with agents monthly or quarterly area activity.
MARKET A HOUSING ID R LO F T S NORTHEA Vanguard well Banker
ed by Cold
Data provid
E xc l u s i v e M a r k e t i n g S e rv i c e s f o r C o l d w e l l B a n k e r Va n g u a r d A g e n t s
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SPHERE MARKETING • E-cards
• Custom Postcards
• Holiday Cards / E-cards
• “Refer Me” Cards / E-cards
• Note Cards
• Social Connect
• Note Pads
• Market Insight
• Stationery TOP rated
Just Listed
Holiday E-cards The dog day school sisof summer ar starting e over and soon...
lots and Trail! Large ive Bartram dining e in exclus es formal and featur rs all brick hom and speake ny upgrades utiful, stately ma tem h bea sys s wit nd thi e to appointed French round sou s, is sur e set , clo ins hom Welcome hom in iltstom built her walkce and bu ers Cu pla and off es! fire n his tre es che gas many m with te featur Spacious kit family roo s master sui nook in shower. breakfast room, large e. Luxuriou , and walkces. Large room in hom Jacuzzi tub irs bonus all applian are in every bath with tries, and bath, upsta ai, glamour Jack-n-Jill inets, 2 pan h Lan cab ! wit ’ to Fee 42’ ms or D do CD cream d. 2 bedroo Schools! No e counters, d back yar ns County solid surfac ly landscape ated St. Joh the large ful more. A-R overlooks bond and h, termite with full bat
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Each Office
dently Owned
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Just Listed, Just Sold or Open House E-cards
Note Cards, Stationery & Note Pads 24
TOP rated
Kate Miller
Each Office
E 904.4 904.555.1234 55.455 RN 4 | ka katemiller@vanguardcb.com elite temille netwo r@vang rk uardcb .com | 1401 Maket Kingsl heMov ey Ave ewithK .| Ora ate.co nge Pa m rk,
a l l p r i c i n g a n d s a m p l e s ava i l a b l e o n w w w . C BV C o n n e c t U . c o m
is Indepen
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REALT OR®
FL 32 073
le From our tab
to yours...
Thanksgiving!
Custom Postcards
Wish your customers or your neighbors a happy holiday with Custom Postcards.
Happy
Happy
H O L I D AY S
J OY
Custom Holiday Cards Wish your customers or your neighbors a happy holiday with Custom Postcards.
- FRONT N 1 Cards PTIOMe O Refer
& E-cards
Market Insight
Do you have customers that would be happy to refer you? Send an E-card or Card to remind them of the professional services you can provide worldwide.
JU
ApLriYl 22001157
NORTHEAST
Social Connect
Let us take the work out of social posting. Social Advantage is CBV’s marketing solution for busy Real Estate Professionals. Our service includes the initial set up of a branded Facebook business page that is managed by CS. Let us get you started and keep you current with regular postings.
FLORIDA HO US
Data provid
ING MARKE
ed by Coldw
ell Banker
T
Vanguard
Market Insight
Current market data for Northeast Florida.
E xc l u s i v e M a r k e t i n g S e rv i c e s f o r C o l d w e l l B a n k e r Va n g u a r d A g e n t s
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ELECTRONIC MARKETING • Just Listed
• MLS Update
• Just Reduced
• Jax Pack
• Open House
• Holiday
Just Listed
Just Listed
TOP rated
Welcome home to this beautiful, stately all brick home in exclusive Bartram Trail! Large lots and many trees! Custom built home is appointed with many upgrades and features formal dining room, large family room with gas fireplace and built-ins, surround sound system and speakers are in every room in home. Luxurious master suite features his and her walk-in closets, French door to Lanai, glamour bath with Jacuzzi tub, and walk-in shower. Spacious kitchen offers solid surface counters, cream 42’’ cabinets, 2 pantries, and all appliances. Large breakfast nook overlooks the large fully landscaped back yard. 2 bedrooms with Jack-n-Jill bath, upstairs bonus with full bath, termite bond and more. A-Rated St. Johns County Schools! No CDD Fee!
Open House
904.455.4554 s and il! Large lot katemiller@vanguardcb.com Bartram Tra dining in exclusive es formal1401 Kingsley Ave | Orange Park, FL 320 73 rs and featur brick home ake all des y spe gra tel d , sta MaketheMovewithKate.com ny up tem an s beautiful sound sys ted with ma home to thi sets, French surround is appoin Welcome ilt home built-ins, walk-in clo place and n offers Custom bu his and her fire che es! es kit tre gas tur s h ny ou fea ma room wit ok ster suite wer. Spaci ge family akfast no xurious ma walk-in sho room, lar s. Large bre home. Lu tub, and nus appliance ry room in h Jacuzzi upstairs bo ies, and all are in eve ur bath wit -Jill bath, ts, 2 pantr nai, glamo with Jack-n D Fee! ms 42’’ cabine CD roo am door to La No bed cre d. 2 Schools! e counters, ed back yar ns County solid surfac ly landscap ted St. Joh the large ful more. A-Ra overlooks bond and h, termite with full bat Each Office Is Independently Owned
And Operated
.4554 904.455 cb.com
uard 3 r@vang FL 3207 ge Park, e | Oran .com gsley Av ithKate 1401 Kin Movew katemille
Makethe
d
Each Office
dently Owned
And Operate
Is Indepen
When available, property e-cards are posted to CBVLife on Facebook. #CBVSTRONG
26
Welcome hom e to this bea utiful, stately many trees! all brick hom Custom bui e in exclusive lt home is room, larg appointed Bartram Tra e family roo with many il! Large lots m with gas are in every upgrades and and fireplace and room in hom features for built-ins, sur e. Luxurious mal dining door to Lan round sound master suite ai, glamour system and fea bath with tures his and solid surfac speakers Jacuzzi tub her e counters, wal k-in closets, , and walk-in cream 42’’ overlooks the French cabinets, 2 shower. Spa large fully pantries, and cious kitchen landscaped with full bat all applian offers back yard. h, termite bon ces. Large bre 2 bedrooms akfast nook d and more. with Jack-n A-Rated St. -Jil l bat h, Johns Count upstairs bon y Schools! No us CDD Fee!
Each Office
Is Indepen
dently Owned
And Operated
904.455 .4554 katemiller @vanguard cb.com Ave | Or ange Par Makethe k, FL 320 Movew 73 ithKate.co m
1401 Kin gsley
a l l p r i c i n g a n d s a m p l e s ava i l a b l e o n w w w . C BV C o n n e c t U . c o m
with E-cards TOP rated
MLS Update
TOP rated
Jax Pack
Exciting events around our city.
Holiday
mber 2017 te p e S t h ig s Market In N O RT
HOUS LO R IDA HEAST F
ovided by
All data pr
east Flor
the North
Jacksonville
KET IN G M A R
.
g Service
le Listin ida Multip
Remember to take tim et this summ er and enojocool off y
by 10K Powered
Research
ting.
and Marke
selling ou
r hometo wn
Market Insight
Online data magazine as seen on branded websites. E xc l u s i v e M a r k e t i n g S e rv i c e s f o r C o l d w e l l B a n k e r Va n g u a r d A g e n t s
27
Global Luxury MARKETING Our program will rely on CB’s national materials suppliers and favorable magazine pricing for national magazine promotion. Internet exposure will also come from CB’s partnerships and all CBGL luxury listings will be included on CBGL websites.
In addition to the national products, CBV offers several marketing products that agents who are participating in our program can access.
28
a l l p r i c i n g a n d s a m p l e s ava i l a b l e o n w w w . C BV C o n n e c t U . c o m
Among these are: Listing presentation books Property brochures that are 12-20 pages E-card promotion to top local luxury agents Luxury property postcards for use in conjunction with property listings Agent promotion Wealth Engine distribution Single property websites for $1,000,000+ properties E xc l u s i v e M a r k e t i n g S e rv i c e s f o r C o l d w e l l B a n k e r Va n g u a r d A g e n t s
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CS will be in charge of internet distribution and will set the bar for minimum quality of image presentation. Agents may use their own photographer however; they must use the CBV Release Form and the images submitted must be in a form and quality that CS will accept.
The CBV photography program has two levels: Blue for properties between $500,000 and $999,999 and Gold for properties above $1,000,000.
Blue level
properties receive the following:
2 photographers, 1 appointment Up to 2 hour time frame Up to 75 images Photo enhancement OSMO walkthrough Drone video Elevated roofline shot
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a l l p r i c i n g a n d s a m p l e s ava i l a b l e o n w w w . C BV C o n n e c t U . c o m
Gold level
properties will receive the following:
Property assessment meeting with the owner prior to the photo shoot 2 photography appointments; standard shoot from meeting notes and second shoot with drone 2 hour time frame to shoot Up to 75 images Photo enhancement OSMO walk thru Drone video Elevated roofline aerial Single property website
Coming soon opportunity for social media. Must have the waiver or the addendum for the listing.
The marketing fee for these properties reflects the additional time and equipment necessary to create the products that we want to represent Coldwell Banker Vanguard Global Luxury Marketing.
Please contact your DMD for more information.
E xc l u s i v e M a r k e t i n g S e rv i c e s f o r C o l d w e l l B a n k e r Va n g u a r d A g e n t s
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BUILDING BUSINESS • Property Management Trifold • Property Management Guide • Just Rented Postcard • New Tenant Package
Trifold
Be a full service agent by adding Property Management to your business.
Property Management Guide A 12 page guide to renting a home. Single sheet information forms for rental customers.
RT Y PROAPGEEM ENT MAN
Kate Miller ™
ER N
elite REALTOR® k
networ
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a l l p r i c i n g a n d s a m p l e s ava i l a b l e o n w w w . C BV C o n n e c t U . c o m
through property management. The Client Builder program is available to all agents that have attended the property management class. The CB Elite designation is available only to those agents that are actively managing 10 or more properties.
Just Rented Postcard New Tenant Package
Keep your tenants organized with detailed information sheets and guidelines. All presented in a custom branded folder.
Y ERT P N O E R P NAGEM T MA
E
CKAG NT PA A N E T
ller i M Kate
NEW
™
ER N
ORÂŽ
ALT elite REw o r k
net
E xc l u s i v e M a r k e t i n g S e rv i c e s f o r C o l d w e l l B a n k e r Va n g u a r d A g e n t s
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SOCIAL MEDIA MARKETING Profile Polish • • • •
Visit: CBVConnectU.com
Professionally written bio with SEO words Ensure uniform presence across platforms Add your branding with social media (all sites that accept it) Check and add active links
Tier 1
Tier 2
• Initial set-up of branded Facebook business page
• FIVE weekly posts; Holiday, MLS Update and Jax Pack
• FIVE weekly posts; Holiday, MLS Update, and Jax Pack
• FREE OH or new listing post
• $2 option: Posting OH or new listing
• Four seasonal cover photo changes
Tier 4
• All of previous Tiers
Tier 3
• All previous Tiers
• Two boosted posts per month, “Area Specialist”, Open House, etc. OR • “Like Campaign”
Tier 5
• One ad campaign (two images)
• ALL previous Tiers including boosts and ads (up to 4 images)
• Monthly meeting (if needed)
• Monthly strategy meeting • Twitter/Instagram assistance
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a l l p r i c i n g a n d s a m p l e s ava i l a b l e o n w w w . C BV C o n n e c t U . c o m
Planning for Success! First Quarter
Second Quarter
Third Quarter
Fourth Quarter
In order to schedule a comprehensive marketing strategy appointment with CBV Concierge Services, I commit to a monthly/quarterly financial amount of $ _______________________. Date _______________ Agent Name _______________________ DMD Signature _____________________ DMD will email CS to request the appointment date upon completion of this marketing meeting. E xc l u s i v e M a r k e t i n g S e rv i c e s f o r C o l d w e l l B a n k e r Va n g u a r d A g e n t s
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SUCCESS E xc l u s i v e M a r k e t i n g S e rv i c e s f o r C o l d w e l l B a n k e r Va n g u a r d A g e n t s
Supporting Your Success Every Day!
Each Office Is Independently Owned And Operated
www.c bv h o m es ea rc h.c o m www.c bvca r eers.c o m