COLDWELL BANKER VANGUARD REALTY Where Professional, Successful & Satisfied Agents Gather
Welcome to a better way of building your real estate career! If you are reading this book, you have found Coldwell Banker Vanguard Realty and are probably wondering if there really is a difference in real estate companies; the answer is a resounding “Yes�. Our company is designed differently than any other major company in the market. Where most companies are designed around the organization, our company is designed around you. By starting with your needs as the center of our business model, we are able to create a career experience unlike any other. This creates growth opportunities that do not exist in other companies and enables you to tailor a program that not only makes sense to you, but one that the company can help you execute. Truly unique! We focus on one segment of the agent population; experienced and productive professionals. Coldwell Banker brings the national tools, referrals and name recognition that only we can deliver to help you reach your professional goals. I think we are the most exciting company in our real estate market today. Thank you,
Pete Dalton
THE VANGUARD DIFFERENCE
COMPANY STATISTICS 5 Offices and 3 Marketing Centers 265+ Affiliated Sales Associates $958+ Million In Sales Volume In 2017 Over 4,366 Transactions 2017 Cartus Excellence Award Winner
STANDING #1 NATIONAL REAL ESTATE BRAND IN NORTHEAST FLORIDA.
GLOBAL PRESENCE
THE COLDWELL BANKER TRADITION The story of Coldwell Banker is a story of leadership and success. From its beginnings in San Francisco in 1906, Coldwell Banker has grown to become one of the most premier residential real estate organizations in the world. Coldwell Banker was founded on a commitment to professionalism and customer service that continues to be the core of its business philosophy today. Coldwell Banker provides its sales associates with the strongest support in the real estate industry, so they can deliver the support their buyers and sellers need. That’s the Coldwell Banker tradition.
Today, Coldwell Banker is one of the world’s largest and most successful residential real estate brokerage franchisors, with approximately 3,000 franchise and company owned offices and more than 85,000 independent sales associates in the US, Canada, and 43 other countries.
Today we live in a content-based world. Every brand is striving to be a reputable publisher with valuable and engaging information. Whether it’s becoming the first real estate brand to partner with YouTube or being the first to develop an app, it’s in Coldwell Banker’s blood to be innovative.
#1 Klout
Most Influential Real Estate Brand on Social Media
#1 Real Estate YouTube Channel with most views
Over 1.7M CB blog visits in 2017
First national website, BlackBerry & iPhone mobile sites, iPad app
8 BuzzFeed Posts received 658,519 visits
THE POWER OF COLDWELL BANKER
CB SMART HOME INITIATIVE
A smart home is a home that is equipped with network-connected products for controlling, automating, and optimizing functions. Temperature, lighting, security, safety or entertainment, can be controlled either remotely by phone, tablet, computer or a separate system within the home itself. The property must have a smart security feature or a smart temperature feature, in addition to a reliable internet connection. It must also include at least two additional features from this list:
Lighting (smart light bulbs and lighting systems)
Safety (smart fire/carbon monoxide detectors and night lights)
Entertainment (smart TVs and TV streaming services)
Appliances (smart refrigerators and smart washer/dryers)
Heating/Cooling (smart HVAC system, smart fans or vents)
Outdoors (smart plant sensors and watering systems)
Security (smart locks, smart alarm systems or cameras)
Temperature (smart thermostats)
Smart home trends, strengthen your relationship with existing and new clients and achieve better outcomes for sellers.
Smart home certification: two courses, “Inside the Smart Home” and “Guiding Clients to Smarter Homes,” will teach agents the components of a smart home, and how to differentiate between various tools and platforms so they can provide better advice to homebuyers and homesellers.
LUXURY PROPERTIES
Extraordinary properties require extraordinary marketing. This very principle has been the foundation of the Coldwell Banker Global Luxury® program for years. Today, the Global Luxury® name is synonymous with luxury and prestige – a badge worn by thousands of Global Luxury® Property Specialists worldwide who offer their elite clients the history, experience, global network, marketing leadership, and trust of one of real estate’s most iconic programs.
Marketing Products: Our program will rely on CB’s national materials suppliers and favorable magazine pricing for national magazine promotion. Internet exposure will also come from CB’s partnerships and all CBGL luxury listings will be included on CBGL websites. In addition to the national products, CBV will offer several marketing products that can be accessed by agents who are participating in our program. Among these are:
Listing presentation books
12-20 page property brochures
Ecard promotion to top local luxury agents
Luxury property postcards for use in conjunction with property listings
Agent promotion
Wealth Engine distribution
Single property websites for $1,000,000+ properties.
FOCUSED ON YOUR SUCCESS
THE VANGUARD DIFFERENCE COMPANY VISION Our vision is to be recognized as the most professional and innovative real estate organization in our market.
MISSION STATEMENT Our mission is to foster excellence in real estate through career enhancement programs and tools for our customers and employees.
COMPANY PURPOSE Supporting your success every day!
SELECTING THE RIGHT COMPANY IS VITAL TO YOUR SUCCESS. CHOOSE A COMPANY THAT VIEWS YOU AS ITS CUSTOMER!
EDUCATION OPPORTUNITY
Agents who are willing to do what it takes to succeed, including actively seeking out opportunities for training and education, understand why they have chosen this career in the first place. Successful agents invest their time in training and education to move their careers in a positive direction.
STREET SMART EDUCATION PROGRAMS COURSE 100 Success Drivers for the Real Estate Professional COURSE 110 Operational Excellence COURSE 200 Technology and Lead Generation COURSE 300 Sales Skills and the Homebuyer Experience COURSE 400 Working with Sellers No-cost education classes are available to all qualifying agents.
EDUCATION
EMPORIUM
build | achieve | deliver | succeed
CLARK LaBLOND Director of Career Development
POWERFUL RELATIONSHIPS
Marketing your ability to close on time is all well and good, but you’d better be able to deliver!
The home buying process is full of complicated factors. There are often surprises and unexpected challenges. CBV agents are uniquely positioned to act as a guide for buyers and sellers. Coldwell Banker Vanguard Realty professionals work with lending partners, with a proven track record, whom they can trust to help clients get what they need to close on time.
RELOCATION PREFERRED PROVIDER
Coldwell Banker is the preferred provider of services for the Cartus and Sirva networks in Northeast Florida. Cartus is the largest provider of relocation business in the world. Partnerships with Cartus and Sirva, through the Corporate Business Developement Program, is open to all Coldwell Banker Vanguard Sales Partners. A Sales Partner who fully participates in our program for a year can expect to close 5 to 6 additional sales during the course of that year.
We are proud to have brought over 1,ooo families home to the First Coast in 2017. We are the relocation experts.
BUILDING YOUR BUSINESS REQUIRES... FINDING NEW LEADS WRITING THE BUSINESS TAKING THE BUSINESS TO CLOSING BUILDING YOUR BUSINESS THROUGH RELATIONSHIPS
CBV - YOUR SERVICE PARTNERS
CB VANGUARD EXCLUSIVE FULL SERVICE MARKETING TEAM: Concierge Services At Concierge Services, everyday brings a new adventure in the world of sales and marketing. We are passionate about what we do and strive to promote outcomes rather than just focus on marketing activities.
Our team of top quality marketing specialists help promote your business and drive sales. We provide the necessary research to identify your target customers and other audiences. At CB Vanguard Realty, we understand how important it is to keep a strong marketing strategy in place. Our goal is to consistently provide top tier services to help our agents establish clear marketing strategies, remain visible in their communities, and keep real estate sales strong.
EXCLUSIVE PHOTOGRAPHY
EXCEPTIONAL SERVICES The first impression is essential. If homebuyers aren’t sold on the images they see online, chances are they will move on to another property. Good photographs are imperative to a positive first impression. According to realtor.com, ninety-two percent of homebuyers use the internet as part of their home search. This means that listing photos are critical; they will determine the selling price of a home, how quickly it sells, and whether it sells at all.
NO-CHARGE COMPANY SERVICES - Single click professional photo scheduling - Single click marketing - Upload all images to MLS - Upload all images to CBV - Real time video creation - Social media boosts and more
CBV BELIEVES THAT THE SINGLE MOST IMPORTANT FACTOR IN SELLING A HOME IS GOOD PHOTOGRAPHY.
THE VANGUARD EDGE
THE VANGUARD EDGE Our photography packages will put your listings above all others!
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The purpose of our program is to offer a wide variety of photography packages available to complement Concierge Services marketing. We provide options ranging from no-cost imagery to high-end property sales, all available to be marketed through high quality print materials, electronic distribution and social media campaigns. The objective is to make the enhanced services cost-effective and ensure that all CBV agents find value in the services provided. Simply schedule the appointment and we do the rest!
BUILDING YOUR BUSINESS FROM YOUR BUSINESS
LISTING MARKETING
TIER 1 MARKETING NO CHARGE
Includes: Photography Image Uploads Video Creation Flyers/Brochures
Just Listed
1234 Ponte Vedra Blvd
TIER 2 MARKETING
Includes: Photography Image Uploads Video Creation Flyers/Brochures Just Listed Postcards
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TIER 3 MARKETING
Includes: Photography Image Uploads Video Creation Flyers/Brochures Just Listed Postcards Value of Marketing Postcards Agent Introduction Fletter
IN HOUSE SERVICES
SOCIAL MEDIA START WITH YOUR BIO Does your online presence match who you really are? We offer a full-time social media strategist who is available to assist you in creating a compelling bio and ensure you are professionally represented. Expand your marketing reach through:
Facebook Pages
Facebook Personal Promotion
Facebook Content Postings
Facebook Ad Campaigns
Facebook International Exposure Options
Assistance available for: Facebook
YouTube
SOCIAL MEDIA IS NO LONGER AN OPTION IN REAL ESTATE. CHOOSE A COMPANY THAT PROVIDES FULL-TIME, AFFORDABLE ASSISTANCE.
ALL PROMOTIONAL PIECES ARE DESIGNED TO PROMOTE THE AGENT. AT COLDWELL BANKER VANGUARD REALTY, IT IS YOUR MARKETING AND YOUR BUSINESS.
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9 INTERNET MARKETING
YOUR PROPERTIES WILL BE PROMOTED ON MULTIPLE PARTNER WEBSITES: ColdwellBanker.com CBVHomeSearch.com and...
AND POWERED BY:
®
Previews properties listed at
$1,000,000 OR HIGHER WILL ALSO BE FEATURED ON THESE LUXURY WEBSITES
WE B PARTNE RSH IPS
9 TECHNOLOGY
INNOVATION THROUGH CBV CONNECTU VIRTUAL (24 hour a day mobile site) CONTACTUALLY PROWORKS MICROSOFT 365 EXCHANGE CBV APP / AGENT BRANDED
PROWORKS Simplify each of your transactions by using our in house proworks.
INVEST IN A COMPANY THAT INVESTS IN YOU
PROGRAMS THAT ADD VALUE
PROPERTY MANAGEMENT BECOME A FULL SERVICE PROFESSIONAL & INCREASE YOUR BOTTOM LINE As a property manager with CBV, you offer your customers: Automated rent receipts and disbursements Tenant location through signs, internet exposure, industry contacts, and the MLS service Preparation of 1099s at the end of the year to be used for tax purposes Owner representation through use of a comprehensive rental lease prepared by an attorney, who understands the applicable Florida Statutes governing landlord/tenant relationships Access to legal counsel that specializes in landlord/tenant law Property protection through the use of experienced, licensed contractors and follow-up inspection by the property manager Careful tenant selection through our access to the credit bureau, previous landlords and employers Prompt rent collection through skillful use of our assets in tenant selection and a thorough understanding of the landlord/tenant statutes Complete bookkeeping services Monthly statements showing gross revenue, deductions, and monthly net income
WE’VE GOT YOU COVERED
CLOSING COORDINATORS The CBV closing coordinator program offers a menu of services that assists agents with transaction management. Our CBV in-house coordinators can assist with:
Managing transactions from contract effective date to close
Processing pending files
Updating property status in MLS and ConnectU
Communicating status updates weekly to agents
Scheduling inspections and managing the inspection process
Coordinating and communicating with loan officers
Coordinating and communicating with closing attorney/title company
Scheduling final walk through
Setting up closing date, time, and location
Preparing customer for closing
Processing commission payment
Processing closed files
Maintaining logs and spreadsheets of closing business assigned
SAVE MONEY AND TIME WITH OUR CLOSING COORDINATORS.
GIVING BACK TO OUR COMMUNITY
VISION Support those in need within the local community with financial assistance.
MISSION Maintain a charitable fundraising organization that enables us to provide financial support to local charities with the greatest need.
CBV Cares is a charitable fundraising organization designed by REALTORS as a vehicle through which they can raise money and fund local charities that are doing great things to help those in need. Those interested in helping CBV Cares raise money can make direct contributions or get involved with the wonderful fundraising events taking places in the offices and communities serviced by Coldwell Banker Vanguard Realty. This organization functions with volunteers so 100% of the funds raised can go directly to supporting local charities.
WE ARE A WINNING TEAM
WINNING RESULTS MISSION STATEMENT: Our mission is to foster excellence in real estate through career enhancement programs and tools for our customers and employees.
VISION STATEMENT: Our vision is to be recognized as the most professional and innovative real estate organization in our market.
PURPOSE: “SUPPORTING YOUR SUCCESS EVERYDAY”
CORE VALUES:
Provide exceptional service with a smile
Be professional at all times
Make the buying and selling process easy for all
Serve and be involved in our community
Work hard, but always have fun
OF THE TOP 75 AGENTS
YOUR CAREER, YOUR DECISION
REAL ESTATE CAREERS START HERE YOUR CAREER - YOUR FUTURE - YOUR DECISION = DECIDE
D EDICATION
Being dedicated to professionalism
E XCELLENCE
Providing exceptional service
C OMMITMENT
Serving and being involved in our community
I NTENSITY
Working hard while having fun
D EVELOPMENT
Growing through education
E ASE
Making the real estate process simple
DECIDE TO MAKE A MOVE IN THE RIGHT DIRECTION.
COLDWELL BANKER VANGUARD REALTY OFFICES
Serving All Of Northeast Florida
12276 San Jose Boulevard, Suite 730 Jacksonville, FL 32223 Laura Ranneklev, DMD 904.262.9113
9501 Crosshill Blvd., Suite 106 Jacksonville, FL 32222 Mona Gardella, DMD 904.269.7117
7741 Point Meadows Drive, Suite 101 Jacksonville, FL 32256 Tina Harp, DMD 904.223.5000
240 Ponte Vedra Park Drive, Suite 201 Ponte Vedra Beach, FL 32082 Ryan Nix, DMD 904.384.3338
3610 St. Johns Avenue Jacksonville, FL 32205 Mona Gardella, DMD 904.269.7117
1401 Kingsley Avenue Orange Park, FL 32073 Corporate Office 904.269.7117
105 Nature Walk Parkway, Suite 109 & 110 4371 U.S. Highway, 17 South, Suite 101 Saint Augustine, FL 32092 Fleming Island, FL 32003 Laura Ranneklev, DMD 904.262.9113 Mona Gardella, DMD 904.269.7117
www.cbvhomesearch.com
7423 State Road 21 Keystone Heights, FL 32656 Mona Gardella, DMD 904.269.7117
www.cbvcareers.com
Each Office Is Independently Owned And Operated