Every seller wants the same four things from the sale of their house: • • • •
Least amount of time Most money Fewest problems Most favorable terms
MAXIMIZING PRICE • FAIR MARKET VALUE IS A RANGE OF UP TO 6% • WHAT DOES THIS MEAN TO YOU AS THE SELLER? • THE KEY IS GETTING TO THE TOP OF THE RANGE • IT TAKES GOOD MERCHANDISING AND STRONG MARKETING TO MAXIMIZE SALES PRICE • THE AGENT AND AGENCY YOU SELECT WILL DETERMINE HOW CLOSE YOU COME
The BENEFITS of working with Coldwell Banker
• 265 Billion in US sales volume in 2020 • 13% Higher sales price than the NAR average • 96K agents • 115 year old company
THE BENEFITS OF WORKING WITH COLDWELL BANKER VANGUARD
COLDWELL BANKER VANGUARD REALTY COMPANY STATISTICS • 12 Locations • 39+ years in business • Over 300 Sales Associates • Over 1 Billion in sold volume •4000+ units sold
MARKETING STRATEGY Reaching the largest pool of most likely buyers
No other company offers this extensive marketing
COLDWELL BANKER VANGUARD REALTY IS THE ONLY COMPANY IN THE MARKET TO HAVE A FULL TIME MARKETING DEPARTMENT
High Quality Flyers and Brochures
Single Property Website
SINGLE PROPERTY WEBSITES
NOT ALL INTERNET PROMOTION IS THE SAME
YOUR LISTING IN HDR! Coldwell Banker Vanguard Realty is the only brokerage that provides HDR (high dynamic range) photography on all of our fine properties. HDR Photography upgrades all properties and makes buyers want to see your listing. Sellers and buyers love HDR photography, impress them and earn the business!
THE VANGUARD DIFFERENCE!
• Footage captured at the time of your photography services • 75-90 second walk through tour with music
Tour uploaded to: MLS YouTube Virtual Open House on CBVHomesearch.com Zillow Realtor.com Trulia ColdwellBanker.com Other websites
Tour is uploaded to Facebook and promoted with a “views” boost to reach an average 1500+ consumers per listing.
Insider View Package includes an Electronic Flyer that links to your homes property detail page.
Email is sent out to my customer list and a list of 1500 top producing agents in our area
Additional Facebook Boost post of your listing flyer
Over 10,000 prospects will see your house with “Insider View” who won’t see it with any other agency
• Separates your home from all other homes for sale • Markets your listing through: Print Video Social media Digitally You Tube and The internet to literally 1000s of additional prospects. Provides instant response time Gives you the largest base of prospective customers
ARE YOU COMFORTABLE WORKING WITH ME?
Pricing Your Home Price is a “
Range”
Don’t believe anyone who has
the “Right Price”
The objective is to get to
the top of the “Range”
Whose opinion counts least?
•Seller •Buyer •Appraiser •Agent
The Problem A Seller Faces Buyer
Appraiser’s Opinion Of Value Versus Buyer’s Opinion Of Value
$250,000
Appraiser $230,000 The Seller always receives the lesser of the Buyer’s or appraiser’s opinion of value.
Appraiser Buyer
The 2 Most Important Issues
1. It is easier to go down than to come up 2. The Market will tell us if the price is right
WE HAVE TO CREATE A PARTNERSHIP • There are certain things that you will control • and certain things that I will control.
My Job 1. Expose your house to the entire market 2. Listen to what the market tells us 3. Report to you
Your Job 1. Be the Employer 2. Set the initial price based on market 3. Be comfortable with the initial price