b|d barbara dawes a tradition of trust
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Seller’s Agenda I’m looking forward to the opportunity to meet you and learn more about your goals. It’s my job to educate you about the market and help you to establish a competitive position that will create a favorable response from today’s buyers. Please know that my mission is to get you where you want to go on time! This booklet is for your review and it’s designed to help you better understand the process of marketing and selling your home. It has some disclosure forms that you can review and fill out along with information about me, Coldwell Banker Vanguard and our services. It will also help you determine what questions to ask when we meet. I’ll pick the completed booklet up then. Our appointment should take about 1 hour, during which time we should accomplish the following:
• • • •
Tour your home to discover its most marketable features Review your needs, goals and any concerns you may have Discuss current market conditions and how they affect you Discuss marketing strategies, as well as my unique approach to reach today’s buyers • Answer any questions you have about hiring me to represent you in the sale of your home
If you have any questions about something not covered here, please let me know so that I may customize this appointment to meet your needs...
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Barbara Dawes I am looking forward to the opportunity to meet you and to learn more about your goals. It is my job to educate you about the real estate market and help you establish a competitive position in the market that will create a favorable response from today’s buyers. Please know that my mission is to get you where you want to go on time! This package is for your review. I will be happy to pick it up once we meet. You will find information about myself, Coldwell Banker Vanguard and the services that we will provide. This prelisting presentation is designed to help you better understand me, my company and the process of marketing and selling your home. Reviewing this information in advance, will help you know what questions to ask and what items need to be clarified when I arrive. Our appointment should take about an hour, during which time I should accomplish the following: • Tour your home to discover it’s most marketable features and upgrades • Review your needs and goals in the sale of your home • Discuss current market conditions and how they may affect you and your sale • Discuss traditional marketing as well as my unique strategies to reach today’s buyers • Cover any questions you may have about hiring me as your agent to represent you in the sale of your home. If this time frame does not work for you, or if you have other thoughts on the agenda, please let me know so that I may customize this appointment to meet your needs even better. Kindest Regards,
Barbara Dawes CNAS, CNBS, CNMS, E-Pro, Five Star Real Estate Agent (4 times)
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Meet My Marketing Team My team of marketing specialists will help us achieve maximum exposure. From flyers to buyers!
Brenda Taylor Team Leader Program Designs
Cathy Agoris
CBV Social Media Market Maker Property Marketing
Adriana Plasencia Social Media Programs Market Maker Property Marketing
Eddy Litchfield Previews Team Video Specialist Graphic Design
Lisa Ackerman
Customer Care Programs Seasonal Products Postcard Campaigns
Ryann Alwood, Gabby Nicholson & Dave Tercha Property Photography
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Call Center Is OPEN 7 days a week.
All agent showing requests and customer contact calls are managed through the CBV call center. Valuable information about your home is quickly routed directly to your agent.
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My Commitment To You •
I will hold your interest paramount at all times and pledge honesty and truthfulness in all dealings.
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The service you receive from me will be caring, compassionate and timely. I will listen to your needs and concerns and treat them as if they were my own.
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I will advise you regarding your sale, provide information about price and make marketing suggestions.
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I will be positive and enthusiastic about your property and promote it vigorously through personal networking sources.
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I will keep you informed on a weekly basis, provide updates of current market activities, provide feedback reports of other agent’s showings, and review the status of our marketing efforts.
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I will answer your phone calls the same day and answer your questions to the best of my ability.
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I will negotiate with potential buyers on your behalf to secure the best selling price.
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I will stay with you and follow through from listing through closing---and beyond. I’ll be there for you every step of the way in this process.
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I want the experience of selling your home to be as smooth and pleasant as possible. I promise to make every effort to keep it that way.
Many real estate agents are unwilling to offer this level of service. I offer this commitment to you as a real estate professional and look forward to working with you again, as well as working with family, friend and co-workers you refer to me. I am a real estate professional ~ for you.
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Getting Your Home On The Market Step 1: Home Staging
First Impressions are everything and you only get one chance to make a good one! Have you noticed that brand new homes seem to sell no matter the market? That’s because builders create pretty model homes with strong visual and emotional appeal. Buyers are drawn to these fresh, beautifullydecorated homes. The goal is to present your home at its very best in order to sell quickly and for the highest price. (See the Guide to Home Staging for more information)
Step 2: Schedule Photography Remember, your first showing is online, so photographs are extremely important. The National Association of Realtors stated in a 2010 study that 84% of homebuyers said photos and detailed property descriptions are the features they consider most important in their online search. When you’re selling your house, pictures really are worth more than a thousand words – (think dollars!)
Step 3: Confirm Homeowners Association Information Step 4: Research Covenants & Restrictions Step 5: Coordinate Showing Instructions Step 6: Test Key on Door and Place Lockbox Step 7: Place Sign in Yard Step 8: Enter Listing into Multiple Listing System (MLS) Confirm geo-tag for address mapping Confirm all details and features (over 100 fields) Create an enticing description of the property Confirm tax records and attach to listing Confirm directions to property Upload documents – HOA Disclosure, Survey, Floorplan, Seller’s Disclosure, Covenants & Restrictions, Special Features Sheet (if needed)
Step 9: Edit and Upload Professional Photos Step 10: Syndicate Listing to Over 500 Websites
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Marketing: A thru Z Step 11: The Marketing Checklist
A. Send listing documents to corporate office B. Send hard copy of listing documents to seller C. Prepare 30-Day letter to seller D. Create and send new seller contact info to coordinator and add to agent database E. Add to customer servicing call list F. Set up listing on Coldwell Banker Vanguard site G. Distribute listings to many websites H. Add YouTube video to partner sites I. Enhance listing on Realtor.com J. Set up listing on Trulia to be featured K. Set up Seller to receive Trulia reports L. Enhance listing on Zillow.com M. Add listing to other personal website(s) (when available) N. Create virtual tour O. Create flyers for inside brochure & mailing P. Create Neighborhood mailings Q. Upload documents to MLS R. Upload community pictures to MLS and partner sites S. Keep property marketing information updated (changing prices, etc.) T. Prepare additional printed or electronic marketing (when necessary) U. Create a seller account on Listingbook & send notification email V. Send Listingbook Brochure & Letter to seller W. Make calls to active buyer’s agents in the area X. Create Announce My Listing Y. Take calls regarding property Z. SELL!
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The Power Of A Brand ~Global presence in 49 countries and 3,300 offices worldwide ~ColdwellBanker.com - generates over 730,000 inquiries per month ~Over 100 years of Real Estate experience
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Real Trends Top 500 Report Coldwell Banker boasts the highest sales volume of any national real estate franchise.
169% higher than the nearest competitor!
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Your Home’s First Showing Is Online Make It Count!*
Professional photography should detail every area of your property. From entry to exit, loft to lanai, bed to bath...it’s all there for the prospective buyer to enjoy.
88% 91%
of buyers begin their home search online. of those buyers use a Realtor®
*Check out our guide for preparing your home for sale. 12
The Best Marketing for your home is the Internet.
900%
Buyers are more likely to find the home they eventually purchase on the Internet than in a newspaper.
3400%
Buyers are more likely to find the home they eventually purchase on the Internet than in a homebook.
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Leaders In Mobile Coverage
50% of all searches
Our multi-screen approach reaches a new generation of buyers. We are; • The first national real estate brand to customize our site for smart phone screens such as the iPhone, Android and Blackberry. • The first to have listings on GPS. • The first to offer apps that use GPS technology, allowing for searches of recently sold homes & available homes in the area.
Our listing distribution strategy: • Delivers listings to sites such as Google, Yahoo, Realtor.com & more. • Is compatible with iPhone, iPad, Android & Blackberry.
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are from mobile devices
51% – Read general home information 48% – Get directions to available homes 44% – Compare prices 35% – Compare features
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Internet Distribution List your home with me & it will be accessible from
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dozens of real estate search sites.
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Internet Marketing Internet exposure is KEY to getting your home SOLD. With Coldwell Banker Vanguard, your home will be exhibited on sites all over the world. We are everywhere you want to be!
Top Rated Real Estate Websites
vanguardcb.com
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Your Home Becomes Part of the Premium Listing Program on
Ad Space
Direct Contact To Me
Trulia.com has more than 23 million visitors to their site every month. 42% of those visitors are pre-qualified for a mortgage ~ that means buyers! 19
Typical Exposure Provided By Many Of My Competitors
Limited Photos Large ads not relevant to your property Basic listing on Realtor.com速
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I Provide Showcase Superiority That Looks Like This Your home will be more visible to buyers, which increases our odds of selling more quickly & for top $$. Customer leads are sent directly to me, for fast, personal response. We showcase your home’s best features. More exposure for your property 25+ Jumbo photos
This is my direct contact information ~ not an ad
Listing video tours Promote open houses
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Approximately 9 million people zoom to Zillow each month! 7 million people visit Yahoo Real Estate, which is now fed by Zillow! Marketing for your home includes: • Multiple photos
• Creative home description
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• Pricing information • Open house details
CONSUMER EXPERIENCE
We follow current consumer trends. We put your property where the customers are looking.
INDUSTRY/ADVERTISER RELATIONS
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Worldwide Exposure For Your Home Coldwell Banker Vanguard houses over 400 property videos daily on its own channel
Additional helpful videos can be found at YouTube.com/cbvanguardrealty
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Coldwell Banker On Location The first dedicated real estate video channel
Innovation for today’s tech-savvy consumer. Search detailed maps, listings and more...
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My Premier Marketing Provides: Total Internet Exposure
Professional Local Marketing b|d 205
b|d
Bartram Trail 7878
Little Fox Lane
S
tately all brick home in exclusive Bartram Trail - a 49 home enclave of architecturally diverse homes. You are greeted by stately columns and massive doors opening onto foyer where you see a wall of windows overlooking the fabulous backyard. Fully equipped kitchen boasts solid surface countertops, 2 pantries, and plenty of cabinet space. Large living room has a gas fireplace with mantle, built-ins, and French doors that lead to the patio. Come home and relax in the large master suite which features triple step tray ceiling. Master bath boasts separate his & hers vanities with marble tops, a whirlpool tub and separate walk-in shower. The 5th bedroom/bonus room is upstairs and makes a perfect man cave! Other features include lots of extra paved parking, Termite bond, in wall tubes for pest control, central vac, and more. A home to love!
F
eel welcomed the minute you enter this amazing home. Beautifully updated pool home sits on a large lot. Featuring tile and hardwood floors throughout. Gourmet kitchen is fully equipped with granite countertops, newer appliances, backsplash, breakfast nook, and plenty of cabinet space. Other features include a wet bar, new windows, roof 2 years old and so much more. Very private pool overlooking forest.
R eady to move into!
5BR | 4BA | Approx. 3,165 SF MLS# 657320 $510,000
a tradition of trust
barbara dawes
E RN
™
Visit My Website
4 BR | 2.5 BA | Approx. 2,714 SF MLS# 658363 $374,500
a tradition of trust
elite REALTOR®
network
904-233-3350 l barbaradawes@vanguardcb.com
If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. ©2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. Coldwell Banker, the Coldwell Banker Logo and “We Never Stop Moving” are registered service marks owned by Coldwell Banker Real Estate LLC. All information deemed reliable but not guaranteed.
barbara dawes
E RN
™
Visit My Website
elite REALTOR®
network
904-233-3350 l barbaradawes@vanguardcb.com
If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. ©2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. Coldwell Banker, the Coldwell Banker Logo and “We Never Stop Moving” are registered service marks owned by Coldwell Banker Real Estate LLC. All information deemed reliable but not guaranteed.
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Instant Buyer Response
Print Marketing
Just Listed! b|d
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Bartram Trail
barbara dawes a tradition of trust ERN
™
904.233.3350
l
barbaradawes@vanguardcb.com
elite REALTORÂŽ
network
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Connecting You To The World Of Buyers Coldwell Banker Vanguard Realty is affiliated with Cartus速, the market leader in Relocation Services. That means I have the ability to bring buyers from all over the globe right to your front door.
Coldwell Banker Vanguard Realty conducted $104,000,000 worth of relocation sales in 2012!
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Previews速 A legacy of upscale real estate. Coldwell Banker International Home Luxury Program
We have the tools to assist you in your luxury business. Currently, Coldwell Banker Preview速 International handles an average of $153 million dollars in luxury home sales every day. Innovator, Henderson Talbot founded the Previews速 program in 1933.
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Showing Feedback
You need to know what potential buyers are saying about your home. I will provide you with showing feedback weekly.
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Pricing Your Home Factors that don’t affect the value of your property • What You Paid
• What Another Associate Says
• What You Need
• What It Would Cost To Rebuild Today
• What You Want • What Your Neighbor Says
History of an over-priced listing 215K
225K
235K
245K
255K
Final sales price was lower than if the home would have been positioned properly in the beginning. Price Reductions Competitive Range Seller Chooses Initial Market Position
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Five Critical Elements Of A Sale
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Asking Price
This is the number one factor in the sale of your home. Our sales and marketing programs provide exposure to a large segment of potential buyers. The actual market value is then determined by what a buyer is willing to pay.
Property Location
Where your property is located is extremely important to Buyers. Close proximity to schools, shopping, dining & area amenities are typically a concern. Also, street traffic, commute times, location of expressways and public transportation are considerations.
Property Condition
Buyers look closely at the upkeep and cosmetic appeal of a property. Neutral dĂŠcor, clean counters, floors, fixtures and appliances offer the broadest appeal to potential buyers. Also of concern are the structural and mechanical integrity of the home.
Market Condition
Interest rates, competition, the economy & consumer confidence all influence the sale of your home. Each of these factors is beyond our control, so we must respond with the appropriate marketing and price considerations.
Contract Terms
House sale contingencies, closing dates, and exclusions of accessories or fixtures should always be determined first in order to avoid any confusion that could affect the sale.
I Will Help You Price Your Home Effectively Proper Pricing is a range Don’t believe there is one Right Price Our objective is to sell at the top of the Range Higher Prices Attract Fewer Buyers Higher Price
Fair Market Value
Fair Market Price
Lower Price
Lower Prices Attract Many Buyers
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These People Will Price Your Home: Whose opinion counts least? • The Seller (you) • The Buyer • Your Agent • The Appraiser
I know the formula for pricing successfully!
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There Are Two Important Issues To Remember About Price It’s easier to come down than to go up. The Seller sets the price
The market will tell us if the price is right. The Buyer determines the value
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As Your Agent My Duties Are To: • Report to you
• Listen to what the market tells us • Expose your house to the entire market • Overcome objections
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Your Duties Are To:
• Be the employer • Be comfortable with the initial price • Set the initial price based on market trends • Control the condition of the property • Allow the availability for your property to be shown
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Get Ready To Show... Before your home is shown to any potential buyer, we’ll go through your entire house to finish the staging process. Meanwhile, here are some quick tips to help you start. Following these general tips will ensure that your home looks better than the competition. Staged Homes typically sell faster and for more money. $$$ INSIDE • Clear all unnecessary objects and personal items throughout the house. Restrict decorative objects to groups of 1, 3 or 5 items. In general, a sparsely decorated home helps the buyer to mentally “move in” with their own things. • Remove some of the furniture in your home, if necessary. Many times home owners have too much furniture in a room. Thinning out an overcrowded room makes the room appear larger. • Clear all unnecessary objects from the kitchen countertops. If it hasn’t been used for three months...put it away! Clear refrigerator of messages, magnets, pictures, etc. • In the bathroom, remove any unnecessary items from the countertops, tub, shower stall and commode top. Keep only the most necessary cosmetics, brushes, perfumes, etc., in one small group on the counter. Coordinate towels in one or two colors only. • Take down, reduce, or rearrange pictures and objects on walls. Patch and paint all walls, if necessary. • Review the house interior room by room and; 1. Paint any room needing paint. 2. Clean carpet and draperies that need it. 3. Clean windows. • If you need room to store extra possessions use the garage or rent a storage unit. • Leave on certain lights during the day (your agent will show you which ones). During showings turn on ALL lights and lamps.
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Get Ready To Go...
OUTSIDE • Go around the perimeter of the house and move all garbage cans, discarded wood scraps, extra building materials, etc. to the garage or, if applicable, take them to the dump. • Check gutters and roof for dry rot and moss. Make sure they are swept and cleaned. • Look at all plants. Plants are like children...they grow so fast. Prune bushes and trees. Keep plants from blocking windows: “You can’t sell a house if you can’t see it.” • Remove any dead plants, weed all planting areas and put down fresh mulching material. • Keep your lawn freshly cut, edged and fertilized during the growing season. • Clear patios or decks of all small items, such as little planters, flower pots, charcoal, BBQ, toys, etc. • Check the condition of the paint on your home, especially the trim and the front door. The first impression, or “curb appeal” is very important. IN GENERAL Try to look at your house “through the buyer’s eyes,” as though you’ve never seen it before. This exercise will help you see what needs to be done. Anything invested on the above items will usually make you more money & bring a quicker sale.
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Let’s Get Started!
So You Can Get Packing. 40
My Service Speaks For Itself “We have worked with Barbara four successful times over the past two years! Relocating from South Florida in early 2011 she showed us all over Jacksonville and shared so much knowledge of the different areas, until we settled on wonderful Deerwood where she negotiated a very good purchase price. She then helped us look for a condo for my parents. We found the perfect one in Sweetwater Del Webb which was owned by FNMA and she worked with the online bidding system and we were the successful bidder at a great price! Then, when my parents decided that they needed to downsize and live in their one condo in Charlotte, she put our home and the condo up and they both sold to the first people who walked into each one, the same day of the listing hitting the MLS. She also helped us connect with a good realtor in Charlotte who successfully landed us our perfect home. When we decide we want to find a second home at the beach in Jacksonville, who will we run to? Barbara! Barbara will do a fabulous job for you!” - Kitty & Jim Stevens Thank you for the exemplary service you provided in the purchase of our home in San Marco. You have our four star recommendation to anyone who would consider your services. You are truly a quality real estate broker. - Greg and Ginger Forbes Absolutely fantastic! Very professional and she did more than we could have asked for! - Gary and Helen Fulkerson Buying a house was a no stress deal for me. Barbara gave me excellent advice and guidance in buying whether it was to her advantage or not. Dealing with someone like Barbara makes the decisions about what and where to buy a lot easier. I trust her without reservation. - Charlotte Boucher Barbara is very knowledgeable. She works hard for her client - going above & beyond what would be considered “normal” service from a realtor. She is smart & organized and really stays on top of the whole process. I will be using Barbara for all of my real estate needs. I consider her my ‘go to Realtor’. - John R. Forbes
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b|d barbara dawes a tradition of trust
Barbara Dawes, Realtor
Visit My Website ®
904-233-3350 barbaradawes@vanguardcb.com Official Real Estate Company Of The Jacksonville Jaguars
If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. ©2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. Coldwell Banker, the Coldwell Banker Logo and “I Never Stop Moving” are registered service marks owned by Coldwell Banker Real Estate LLC. All information deemed reliable but not guaranteed.