Leslie Dougher Listing Book by CBV Xtra Edge

Leslie Dougher

Your Real Estate Connoisseur

Leslie Dougher

Sellers Agenda I am looking forward to the opportunity to meet you and learn more about your goals. It is my job to educate you about the market and help you to establish a competitive position that will create a favorable response from today’s buyers. Please know that my mission is to get you where you want to go on time! This booklet is for your review. I will pick it up when we meet. It has some disclosure forms that you can review and fill out along with information about me and our service. This prelisting presentation is designed to help you better understand me, my company and the process of marketing and selling your home. Reviewing this information, in advance, will help you to know what questions to ask and what needs to be clarified when I arrive. Our appointment should be about 1 hour, during which time we should accomplish the following: • Tour your home to discover the most marketable features • Review your needs, goals and any concerns you may have • Discuss current market conditions and how they may affect you • Discuss traditional marketing as well as my unique strategies to reach today’s buyers • Answer any questions you have about hiring me to represent you in the sale of your home If this time frame does not work for you, or if you have other thoughts on the agenda, please let me know so that I may customize this appointment to meet your needs...

Your Real Estate Connoisseur

Leslie Dougher I moved to Clay County more than a decade ago. Having Hands on knowledge in the United States Navy gave me a unique opportunity to relocate to many different locations. This gives me an invaluable insight, particularly with Military families moving from one city to another. Relaxed in my approach, but serious about responsibilities, will instills confidence with my knowledge, experience and enthusiasm of the Real Estate Market I understand the Military member needs for housing and the time frame they are faced with. Whether youâ&#x20AC;&#x2122;re a member of the military with a specific time frame and housing needs, a business-person relocating to the area, a retiree choosing to make North Florida your home, or a first-time buyer eagerly anticipating the joy of your very own home, your personal home ownership goals are my top priority. I will stand beside you every step of the way, developing a relationship of trust through knowledge, patience and good humor. With a BS in Business Administration, my career has included banking, human resources, economic development and Real Estate. After receiving my real estate license, I worked as a site agent with a local builder. I enjoyed the new construction industry but found my customerâ&#x20AC;&#x2122;s needs included all market segments of the Real Estate market, new homes being just one of them. So I expanded into the full service Real Estate market to offer my clients the ultimate in Real Estate Service. I have accomplished not only been a multi-million dollar producer, but has achieved a nearly 100% Premier Service Customer Satisfaction Rating. A master negotiator in tune with current economic trends at all times, I pay attention to every detail. My honesty, integrity and determination allow me to approach the Jacksonville area Real Estate Market with a unique and refreshing style. Call, e-mail or text me for representation in all of your Real Estate needs.

Leslie Dougher

Meet My Marketing Team My team of marketing specialists will help us achieve maximum exposure. From flyers to buyers!

Brenda Taylor Team Leader Program Designs

Lisa Ackerman

Customer Care Programs Seasonal Products Postcard Campaigns

Jen Moothart

Previews Team Electronic Marketing

Eddy Litchfield Previews Team Video Specialist Graphic Design

Adriana Plasencia Social Media Programs Market Maker Property Marketing

Gabby Nicholson & Dave Tercha Property Photography

Your Real Estate Connoisseur

Call Center Is OPEN 7 days a week.

All agent showing requests as well as customer contacts are managed through the CBV call center. Valuable information about your home is quickly routed directly to your agent.

Leslie Dougher

My Commitment To You •

I will hold your interest paramount at all times and pledge honesty and truthfulness in all dealings.

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The service you receive from me will be caring, compassionate and timely. I will listen to your needs and concerns and will treat them as if they were my own.

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I will provide advice and counsel regarding your sale, including information and input about price and suggestions to enhance salability.

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I will be positive and enthusiastic about your property and promote it vigorously throughout our personal networking sources as well as within all other marketing avenues.

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I will keep you informed on a weekly basis and will provide you with updates of current market activities that affect your property, reports on other agent showings, and the status of our marketing efforts.

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I will answer your phone calls the same day, assist in finding answers to your questions, and find solutions for you.

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I will advise you and then negotiate on your behalf with potential buyers to secure the best price.

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I will follow through from now until closing---and beyond; I will be with you every step of the way in this process. If there is an issue with any aspect of the transaction before or after the closing, I will do all in my power to assist you in finding a solution.

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You have my promise that your real estate experience with me will be as seamless as possible. I will follow up and do all I say I will do, that is why I put it in writing!

As you know, many Real Estate agents are unwilling to offer this level of service. I choose to perform this way because I truly believe that when someone receives this type of personal service they feel compelled to refer the people they care about to such a professional. I am that professional, and I want to be your REALTOR–for life.

Your Real Estate Connoisseur

The Road To Getting Your Home On The Market Step 1: Home Staging

First Impressions are everything and you only get one chance to make a good one! Have you noticed that brand new homes seem to sell no matter the market? That’s because builders create beautiful model homes with strong visual and emotional appeal. Buyers are drawn to these fresh, well-decorated and well-maintained homes. The goal is to present your home at its very best in order to sell quickly and for the highest price. (See the Guide to Home Staging for more information)

Step 2: Schedule Photography Remember, the first “showing” of your home will likely be on-line so photographs mean everything! The National Association of Realtors stated in a 2010 study that 84% of homebuyers said that photos and detailed property descriptions are the most important feature when searching for homes on-line. Everyday buyers make decisions about which homes to see and - which to skip – If you can’t get them in the house then you can’t sell the house… In this case, pictures are worth a lot more than a thousand words – (think dollars!)

Step 3: Confirm Homeowners Association Information Step 4: Research Covenants & Restrictions Step 5: Coordinate Showing Instructions Step 6: Test Key on Door and Place Lockbox Step 7: Place Sign in Yard Step 8: Enter Listing into Multiple Listings System (MLS) Confirm geo-tag for address mapping Confirm all details and features (over 100 fields) Create description that sells Confirm tax records and attach to listing Confirm directions to property Upload documents – HOA Disclosure, Survey, Floorplan, Sellers Disclosure, Covenants & Restrictions, Special Features Sheet (if needed)

Step 9: Edit and Upload Professional Photos Step 10: Syndicate Listing to Over 500 Websites

Leslie Dougher

Marketing: A thru Z Step 11: The Marketing Checklist

A. Send listing documents to corporate office B. Send hard copy of listing documents to seller C. Prepare 30 Day Letter to seller D. Create and send new seller contact info to coordinator and add to agent database E. Add to customer servicing call list F. Set up listing on Coldwell Banker Vanguard site G. Distribution of listings to many websites H. Add YouTube video to partner sites I. Enhance listing on Realtor.com J. Set up listing on Trulia to be featured K. Set up Seller to receive Trulia reports L. Enhance listing on Zillow.com M. Add listing to other personal website(s) (when available) N. Create virtual tour O. Create brochures for inside P. Print and deliver brochures Q. Upload documents to MLS R. Upload community pictures to MLS and partner sites S. Prepare property marketing T. Prepare additional printed or electronic marketing (when necessary) U. Set up seller on Listingbook & send notification email V. Send seller Listingbook Brochure & Letter W. Customer Care Coordinator to make calls to active buyers agents in the area and price range X. “examine” alternate marketing strategies (when necessary) Y. “Y”… Z. …It’s all about You!

Your Real Estate Connoisseur

Leverage The Power Of The Brand

Global presence in 49 countries and 3,300 offices worldwide. Over 100 years of Real Estate experience. ColdwellBanker.com generates over 730,000 inquires per month!

Leslie Dougher

Real Trends Top 500 Report Coldwell Banker boasts the highest sales volume of any national real estate franchise.

176% higher than the nearest competitor!

Your Real Estate Connoisseur

Your Homes First Showing Is Online Make It Count!*

I give your home a voice with professional photography detailing every area of your property. From entry to exit, loft to lanai, bed to bath...itâ&#x20AC;&#x2122;s all there for the prospective buyer to enjoy.

88% 91%

of buyers begin their home search on-line. of those buyers use a RealtorÂŽ

*Check out our guide for preparing your home for sale. 12

Leslie Dougher

The Best Marketing for your home is the Internet.

900%

Buyers are more likely to find the home they purchase on the Internet than in a newspaper.

3,400%

Buyers are more likely to find the home they purchase on the Internet than in a homebook.

Your Real Estate Connoisseur

Leaders In Mobile Coverage

50% of all searches

Multi-screen approach to reach the new generation of buyers; • The first national real estate brand to customize our site for smart phone screens such as the Blackberry and iPhone allowing search for home values. • The first to have listings on GPS. • Offers apps that uses GPS technology to search for recently sold homes, homes for sale in their area or users can initiate a search.

A listing distribution strategy: • Delivers listings to sites such as Google, Yahoo, Real Estate and more. • Is compatible on iPhone, iPad, Android & Blackberry

Leslie Dougher

happen on a mobile device

51% – Read general home information

48% – Get directions in order to visit a home

44% – Compare prices

35% – Compare features

35% – Search a listing company’s inventory

Your Real Estate Connoisseur

Internet Distribution Work with me and I will have your property placed

Leslie Dougher

on dozens of real estate search sites.

Your Real Estate Connoisseur

Internet Marketing Internet exposure is KEY these days to selling your home. I will exposes your home all over the world. We are everywhere you want to be when you are selling your home.

Top Rated Real Estate Websites

vanguardcb.com

Leslie Dougher

Your Home Becomes Part of the Premium Listing Program on

Ad Space

Direct Contact To Me

Trulia.com has more than 23 million visitors to their site every month. Of those 42% are prequalified for a mortgage â&#x20AC;&#x201C; That means buyers!

Your Real Estate Connoisseur

Exposure That Is Provided By Many Of My Competitors

Limited Photos Large ads not relevant to your property Basic listing on Realtor.com速 The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date.

Leslie Dougher

I Will Provide Showcase Superiority That Looks Like This Your home will be more visible to buyers. I receive customer leads directly so I can personally respond to buyers. There are additiona l enhancements I can add to your listing to show off the best features. More exposure for your property 25+ Jumbo photos

My contact information not a competitors advertisement

Listing video tours Promote open houses

Your Real Estate Connoisseur

Approximately 9 million people zoom to Zillow each month! 7 million people visit Yahoo Real Estate, which is now fed by Zillow! Marketing for your home includes: • Multiple photos

• Creative home description

Leslie Dougher

• Pricing information • Open house details

CONSUMER EXPERIENCE

We follow todayâ&#x20AC;&#x2122;s consumer trends. We will put your property where the customers are looking.

INDUSTRY/ADVERTISER RELATIONS

Your Real Estate Connoisseur

Worldwide Exposure For Your Home Coldwell Banker Vanguard houses over 400 property videos daily on its own channel

Additional helpful videos can be found at YouTube.com/cbvanguardrealty

Leslie Dougher

Also Included Exposure From Coldwell Banker On Location The first dedicated real estate video channel

Innovation for todayâ&#x20AC;&#x2122;s tech-savey consumer. Search Detailed maps, listings and more...

Your Real Estate Connoisseur

My Premier Marketing Provides: Total Internet Exposure

Leslie Dougher

Professional Local Marketing Welcome Home

Welcome Home 4782 Pinegate Road

Fabulous pool home on a 1/2 acre of land with the added convenience of Fleming Island shopping. Remodeled kitchen with granite counter tops, new cabinets, glass-top stove, built-in microwave and stainless steel dishwasher, tear drop lighting all nestled around an eat-in area. Dramatic stone fireplace in family room with tile floors throughout and added decorative tile inlays. Updated light fixtures, plumbing fixtures and paint make this home show like a model. Large in-ground pool with an arbor covered in jasmine. Small koi pond with gazebo in a raised flower garden. Large shed for storing your yard equipment. Separate fenced area for a vegetable garden. All of this on a quiet cul-de-sac. • • •

3 Bedrooms, 2 Bathrooms 1,520 Square Feet In-Ground Pool & Arbor

• • •

Separate Living & Dining Room Family Room With Fireplace Breakfast Nook MLS#

Welcome Home

524955

4782 Pinegate Road

Leslie Dougher, REALTOR Fabulous pool home on a 1/2 acre of land with the added convenience of Fleming Island ABR, SFR, SRES shopping. Remodeled kitchen with granite counter tops, new cabinets, glass-top stove,

built-in microwave and stainless steel dishwasher, tear drop lighting all nestled around an Coldwell Banker Vanguard Realty eat-in area. Dramatic stone fireplace in family room with tile floors throughout and added decorative tile inlays. 3168 Hwy 17 S. Fleming Island, FL 32003 Cell 904.704.5831 | Toll Free 877.224.2208Updated light fixtures, plumbing fixtures and paint make this home show like a model. Large in-ground pool with an arbor covered in jasmine. Small koi pond with leslie.dougher@coldwellbanker.com gazebo in a raised flower garden. Large shed for storing your yard equipment. Separate fenced area for a vegetable garden. All of this on a quiet cul-de-sac.

If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. ©2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. Coldwell Banker, the Coldwell Banker Logo and “We Never Stop Moving” are registered service marks owned by Coldwell Banker Real Estate LLC. All information deemed reliable but not guaranteed.

• • •

3 Bedrooms, 2 Bathrooms 1,520 Square Feet In-Ground Pool & Arbor

• • •

Separate Living & Dining Room Family Room With Fireplace Breakfast Nook MLS#

524955

Leslie Dougher, REALTOR ABR, SFR, SRES

Coldwell Banker Vanguard Realty 3168 Hwy 17 S. Fleming Island, FL 32003 Cell 904.704.5831 | Toll Free 877.224.2208

Instant Buyer Response leslie.dougher@coldwellbanker.com

4782 Pinegate Road

3 Bedrooms, 2 Bathrooms 1,520 Square Feet In-Ground Pool & Arbor

• • •

Separate Living & Dining Room Family Room With Fireplace Breakfast Nook MLS#

524955

Leslie Dougher, REALTOR ABR, SFR, SRES

Coldwell Banker Vanguard Realty 3168 Hwy 17 S. Fleming Island, FL 32003 Cell 904.704.5831 | Toll Free 877.224.2208

leslie.dougher@coldwellbanker.com If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. ©2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. Coldwell Banker, the Coldwell Banker Logo and “We Never Stop Moving” are registered service marks owned by Coldwell Banker Real Estate LLC. All information deemed reliable but not guaranteed.

Your Real Estate Connoisseur

Connecting You To The World Of Buyers Coldwell Banker Vanguard Realty is affiliated with the market leader in Relocation Services, Cartus速. That means I have the ability to bring buyers from all over the globe right to your front door.

Coldwell Banker Vanguard Realty $104 million in relocation sales in 2012!

Leslie Dougher

Previews速 A legacy of upscale real estate. Coldwell Banker International Home Luxury Program

We have the tools to assist you in your luxury business. Currently, Coldwell Banker Preview速 International handles an average of one hundred and fifty three million dollars in luxury home sales every day. Innovator, Henderson Talbot founded the Previews速 program in 1933.

Your Real Estate Connoisseur

Showing Feedback

You need to know what potential buyers are saying about your home. I will provide you with showing feedback weekly.

Leslie Dougher

Pricing Your Home Factors that don’t affect the value of your property • What You Paid

• What Another Associate Says

• What You Need

• What It Would Cost To Rebuild Today

• What You Want • What Your Neighbor Says

History of an over-priced listing 215K

225K

235K

245K

255K

Ultimately selling price was lower than if the home would have been positioned properly in the beginning. Price Reductions Competitive Range Seller Chooses initial market position

Your Real Estate Connoisseur

Five Critical Elements Of A Sale

Asking Price

This is the number one factor in the sale of your home. Our sales and marketing program provide exposure to a large segment of potential buyers. The actual market value is then determined by what a buyer is willing to pay.

Property Location

The second most important factor in the buyerâ&#x20AC;&#x2122;s mind is location. The proximity to area amenities and schools is typically a concern. In addition, street traffic, proximity to expressways and public transportation are considerations.

Property Condition

Buyers look at the structural and mechanical integrity as well as the upkeep and cosmetic appeal of a property. Neutral dĂŠcor, including floor and wall covering, appliances and fixtures offer the broadest appeal to potential buyers.

Market Condition

Interest rates, competition from other properties, the economy and consumer confidence all influence the sale of your home. Each of these factors is beyond our control, so, we must respond to these conditions with the appropriate marketing and price considerations.

Contract Terms

The terms of a sale can make or break the contract. House sale contingencies, closing dates, and exclusions of accessories or fixtures should always be handled clearly up front in order to avoid any confusion that could affect the sale.

Leslie Dougher

I Will Help You Price Your Home Effectively Price is a range Donâ&#x20AC;&#x2122;t believe anyone who has the Right Price The objective is to get to the top of the Range Higher Prices Attract Few Buyers Higher Price

Fair Market Value

Fair Market Price

Lower Price

Lower Prices Attract Many Buyers

Your Real Estate Connoisseur

These People Will Price Your Home: Whose opinion counts least? • The Seller (you) • The Buyer • Your Agent • The Appraiser

I know the formula for pricing successfully!

Leslie Dougher

There Are Two Important Issues To Remember About Price It is easier to come down than to go up. The Seller sets the price

The market will tell us if the price is right. The Buyer determines the value

Your Real Estate Connoisseur

As Your Agent My Duties Are: • Report to you.

• Listen to what the market tells us. • Expose your house to the entire market. • Overcome objections.

Leslie Dougher

As Your Agent Your Duties Are:

• Be the employer. • Be comfortable with the initial price. • Set the initial price based on market trends. • Control the condition of the property. • Control the properties availability to be shown.

Your Real Estate Connoisseur

Get Ready To Show... Before you show your home to any potential buyer be sure to go through your entire house with your agent to finish the staging process. Meanwhile, here are some quick tips to help you start. Follow these general tips and your home will look better than the completion. Staged Homes sell faster and /or for more money! INSIDE • Clear all unnecessary objects from furniture throughout the house. Keep decorative objects on the furniture restricted to groups of 1, 3 or 5 items. In general, a sparsely decorated home helps the buyer mentally “move in” with their own things. • Rearrange or remove some of the furniture in your home, if necessary. Many times home owners have too much furniture in a room. When it comes to selling your home, thin out overcrowded rooms to make the rooms appear larger. • Clear all unnecessary objects from the kitchen countertops. If it hasn’t been used for three months...put it away! Clear refrigerator of messages, magnets, pictures, etc. • In the bathroom, remove any unnecessary items from the countertops, tub, shower stall and commode top. Keep only the most necessary cosmetics, brushes, perfumes, etc., in one small group on the counter. Coordinate towels in one or two colors only. • Take down, reduce, or rearrange pictures and objects on walls. Patch and paint all walls, if necessary. • Review the house interior, room by room, and 1. Paint any room needing paint. 2. Clean carpet and draperies that need it. 3. Clean windows. • If you need room to store extra possessions use the garage or rent a storage unit. • Leave on certain lights during the day (your agent will show you which ones). During showings turn on ALL lights and lamps.

Leslie Dougher

Get Ready To Go...

OUTSIDE • Go around the perimeter of the house and move all garbage cans, discarded wood scraps, extra building materials, etc., to the garage or, if applicable, take them to the dump. • Check gutters and roof for dry rot and moss. Make sure they are swept and cleaned. • Look at all plants. Plants are like children...they grow so fast. Prune bushes and trees. Keep plants from blocking windows: “You can’t sell a house if you can’t see it.” • Remove any dead plants, weed all planting areas and put down fresh mulching material. • Keep your lawn freshly cut, edged and fertilized during the growing season. • Clear patios or decks of all small items, such as little planters, flower pots, charcoal, BBQ, toys, etc. • Check the condition of the paint on your home, especially the trim and the front door. The first impression, or “curb appeal” is very important. IN GENERAL Try to look at your house “through the buyer’s eyes,” as though you’ve never seen it before. This exercise will help you see what needs to be done. Any time and money invested on these items will usually bring you the return of more money and a quicker sale.

Your Real Estate Connoisseur

Letâ&#x20AC;&#x2122;s Get Started!

So You Can Get Packing. 40

Leslie Dougher

My Service Speaks For Itself Leslie Dougher was o‘ n demand’ for me. Made the process very easy and exciting. I would be proud to recommend her to my friends. - Craddock Trust

Very professional sales associate that was willing to do whatever it took to explain issues and work all issues to a satisfactory resolution. Sales associate was always accessible, even during off time. Would recommend this sales associate to others. - Rick & Janet T.

able about Leslie did a wonderful job from start to finish. Very knowledge ss. I proce tion market conditions, negotiation process as well as reloca moved so much really liked that Leslie didn’t talk down to me since I have on things to I know what it takes to sell a home. She gave me a few tips al or expensive change but didn’t insist that I do things that were not natur I move back to just to sell the home. Great agent and very professional. If the area, (which is likely) I will call on Leslie again. - Lyn K.

Leslie went out of her way to help us with selling our house! She kept us very informed thru the process. Since we live in Texas, and our house is located in Florida, she went out of her way to make sure the lawn was kept up, the house stayed spot free and bug free, our jacuzzi had the chemicals and water, and let us know any other problems that we needed to be aware of. She is an excellent realtor and was very proffesional! We will definately refer her to any of our friends that put their house on the market! She is the BEST! - Jason & Kerrye C.

enting the Leslie Dougher sold the home I bought and at the time she was repres r that I homeowner. She impressed me so much by her honest professional manne mended hired her and let my Realtor go. I decided to use Leslie and have recom her to other friends. - Carolyn Wynne

Your Real Estate Connoisseur

Connoisseur: An expert; especially: one who understands the details, technique, or principles of an art and is competent to act as a critical judge.

Leslie Dougher, REALTOR

ABR, SFR, SRES

Coldwell Banker Vanguard Realty 3168 Hwy. 17 S. Fleming Island, FL 32003 Cell 904.704.5831 Toll Free 877.224.2008

leslie.dougher@coldwellbanker.com LeslieDougher.com ClayCountFLHomesForSale.com

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Official Real Estate Company Of The Jacksonville Jaguars

If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. ©2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. Coldwell Banker, the Coldwell Banker Logo and “I Never Stop Moving” are registered service marks owned by Coldwell Banker Real Estate LLC. All information deemed reliable but not guaranteed.