A place to call home Judy Fields
THE
T E A M
REALTORS
Each Office Is Independently Owned And Operated.
2
Sellers Agenda We are looking forward to the opportunity to meet you and learn more about your goals. It is our job to educate you about the market and help you to establish a competitive position that will create a favorable response from today’s buyers. Please know that our mission is to get you where you want to go on time! This booklet is for your review. We will pick it up when we meet. It has some disclosure forms that you can review and fill out along with information about us and our service. This prelisting presentation is designed to help you better understand us, our company and the process of marketing and selling your home. Reviewing this information, in advance, will help you to know what questions to ask and what needs to be clarified when we arrive. Our appointment should be about 1 hour, during which time we should accomplish the following: • Tour your home to discover the most marketable features • Review your needs, goals and any concerns you may have • Discuss current market conditions and how they may affect you • Discuss traditional marketing as well as my unique strategies to reach today’s buyers • Answer any questions you have about hiring me to represent you in the sale of your home If this time frame does not work for you, or if you have other thoughts on the agenda, please let me know so that we may customize this appointment to meet your needs...
3
About Us The Judy Fields team, Realtors - (904) 534-5839, (904) 728-9198 Meet Judy Fields - As a North Florida native, I have seen the change, growth and development that has made Jacksonville the vibrant city it is today. My business has seen growth and change along the way as well, but one thing that has never changed is my desire to build lasting relationships while helping people find a place to call home. Over 30 years ago, I started out as a site agent for a new home builder on the South side of Jacksonville, selling home sites and watching families build their dream home. After many successful years in the new home industry, I made the switch to general real estate. This change allowed me the opportunity to expand my area of expertise to all of the Greater Jacksonville area. In 1998, I was asked to develop the resale division of East West Partners, the developer of the award winning community of Eagle Harbor, and subsequently spent five years there. Back in general real estate sales for the past 12 years, I continue to build my business on the foundation of honesty, trust, integrity, and hard work. My extensive knowledge of the area, diverse experiences, and expertise in Real Estate, combined with the desire to put people first and work tirelessly to find just the right fit for each and every customer, has continually made me one of the top producing agents in Clay County. My husband and I spent 20 years living on the beautiful waterways of Doctors Lake and the St. Johns River and raised our three children here in Clay County. Enjoying life on the water gave me a great appreciation for the beauty and serenity of our area. When not working, I enjoy bird watching, traveling and spending time with my family, especially my five wonderful grandchildren. Meet Jennifer Fields - After numerous moves with my husband’s government job, we decided to make our permanent home here in Fleming Island. I know first-hand the stresses that go along with buying and selling a home. I quickly learned that one of the keys to a successful transition was finding a Realtor who would appreciate and listen to our wants and needs, who was passionate about their job and was someone we could trust. I came to realize that I want to share my experiences with others by becoming the kind of Realtor I would want to hire. My passion and enthusiasm for helping people shows through in all I do. In my free time I love to read, watch sports, go to the beach and spend time with my husband and our four children.
4
The Judy Fields Team - Together, with all the resources of Coldwell Banker, we make up The Judy Fields Team. Helping others with all their real estate needs is an honor, and it’s one we don’t take lightly. With dedication and enthusiasm, we work tirelessly to help our customers. We listen to their needs and wants, find the right fit and develop a relationship that lasts beyond the sale. We have the combined knowledge and experience you can trust. We are passionate about what we do and are committed to our customers. Let us help you find a place to call home.
Meet My Marketing Team My team of marketing specialists will help us achieve maximum exposure. From flyers to buyers!
Brenda Taylor Team Leader Program Designs
Eddy Litchfield Previews Team Video Specialist Graphic Design
Katarina Middleton Social Media Market Maker Property Marketing
Dustin Clark
Personal Marketing Photography Enhancement Brand Building
Lisa Ackerman
Customer Care Programs Seasonal Products Postcard Campaigns
Jeff Sherman
Personal Marketing Property Marketing Saturation Campaigns
Dave Tercha, Gabby Nicholson, & Taylor Middleton Property Photography
5
Call Center Is OPEN 7 days a week.
All agent showing requests as well as customer contacts are managed through the CBV call center. Valuable information about your home is quickly routed directly to us.
6
Our Commitment To You •
We will hold your interest paramount at all times and pledge honesty and truthfulness in all dealings.
•
The service you receive from us will be caring, compassionate and timely. We will listen to your needs and concerns and will treat them as if they were our own.
•
We will provide advice and counsel regarding your sale, including information and input about price and suggestions to enhance salability.
•
We will be positive and enthusiastic about your property and promote it vigorously throughout our personal networking sources as well as within all other marketing avenues.
•
We will keep you informed and will provide you with updates of current market activities that affect your property, reports on other agent showings, and the status of our marketing efforts.
•
We will answer your phone calls the same day, assist in finding answers to your questions, and find solutions for you.
•
We will advise you and then negotiate on your behalf with potential buyers to secure the best price.
•
We will follow through from now until closing---and beyond; we will be with you every step of the way in this process. If there is an issue with any aspect of the transaction before or after the closing, we will do all in our power to assist you in finding a solution.
•
You have our promise that your real estate experience with us will be as seamless as possible. We will follow up and do all we say we will do, that is why we put it in writing!
As you know, many Real Estate agents are unwilling to offer this level of service. We choose to perform this way because we truly believe that when someone receives this type of personal service they feel compelled to refer the people they care about to such a professional. We are that professional, and we want to be your REALTOR–for life.
7
The Road To Getting Your Home On The Market Step 1: Home Staging
First Impressions are everything and you only get one chance to make a good one! Have you noticed that brand new homes seem to sell no matter the market? That’s because builders create beautiful model homes with strong visual and emotional appeal. Buyers are drawn to these fresh, well-decorated and well-maintained homes. The goal is to present your home at its very best in order to sell quickly and for the highest price. (See the Guide to Home Staging for more information)
Step 2: Schedule Photography Remember, the first “showing” of your home will likely be on-line so photographs mean everything! The National Association of Realtors stated in a 2010 study that 84% of homebuyers said that photos and detailed property descriptions are the most important feature when searching for homes on-line. Everyday buyers make decisions about which homes to see and - which to skip – If you can’t get them in the house then you can’t sell the house… In this case, pictures are worth a lot more than a thousand words – (think dollars!)
Step 3: Confirm Homeowners Association Information Step 4: Research Covenants & Restrictions Step 5: Coordinate Showing Instructions Step 6: Test Key on Door and Place Lockbox Step 7: Place Sign in Yard Step 8: Enter Listing into Multiple Listings System (MLS) Confirm geo-tag for address mapping Confirm all details and features (over 100 fields) Create description that sells Confirm tax records and attach to listing Confirm directions to property Upload documents – HOA Disclosure, Survey, Floorplan, Sellers Disclosure, Covenants & Restrictions, Special Features Sheet (if needed)
Step 9: Edit and Upload Professional Photos Step 10: Syndicate Listing to Over 500 Websites
8
FOLLOW UP CHECKLIST AND GUIDELINE Property Address:_______________________________________________________ Listing Date:__________________________ Expiration Date:_____________________
INITIAL
Yes Note
Handwritten thank you note (48 hrs. after appt.) Photographer confirmation (24 hrs. after shoot) MLS confirmation (24 hrs. after entry) Internet marketing confirmation (48 hrs. after uploads) CBVHomeSearch.com ColdwellBanker.com Realtor.com Trulia.com Zillow.com Listing Video confirmation (24 hrs. after upload) • Check property detail page on VanguardColdwellBanker.com Direct Mail confirmation (24 hrs. after mailing) ______________________________________________________ (____ hrs. after approval) ______________________________________________________ (____ hrs. after approval) ______________________________________________________ (____ hrs. after approval) ______________________________________________________ (____ hrs. after approval)
ONGOING FOLLOW-UP Week 1
Showing activity
Week 3
Showing activity Market activity Mild concern
Week 5
Showing activity Market activity Appointment request
week 2
Showing activity Market activity
Week 4
Showing activity Market activity Stronger concern
FOLLOW UP APPOINTMENT Date ___/___/______
New market data Request to • Adjust price to market • Improve merchandising 9
The Power Of A Brand
Welcome
to Coldwell Banker®, a brand founded in 1906 on a commitment to professionalism and customer service which remains the cornerstone of our business philosophy today. We are the nation’s oldest real estate company and our experience has helped make the dream of homeownership a reality for millions of families.
FOUNDERS:
Benjamin Arthur Banker Colbert Coldwell
• Global presence in 43 countries and 3,000+ offices worldwide • ColdwellBanker.com generates over 730,000 inquiries per month • Over 109 years of Real Estate experience
10
Agents affiliated with the Coldwell Banker brand earned
56%
more sales volume than any other national real estate brand. According to the 2014 REAL/Wall Street Journal “The Thousand� report.
Coldwell Banker is the most influential Real Estate brand on social media
More than 200,000 followers
11
Your Homes First Showing Is Online Make It Count!*
We give your home a voice with professional photography detailing every area of your property. From entry to exit, loft to lanai, bed to bath...it’s all there for the prospective buyer to enjoy.
88% 91%
of buyers begin their home search on-line. of those buyers use a RealtorÂŽ
*Check out our guide for preparing your home for sale. 12
The Best Marketing for your home is the Internet.
900%
Buyers are more likely to find the home they purchase on the Internet than in a newspaper.
3,400%
Buyers are more likely to find the home they purchase on the Internet than in a homebook.
13
Leaders In Mobile Coverage
50% of all searches
Multi-screen approach to reach the new generation of buyers; • The first national real estate brand to customize our site for smart phone screens such as the Blackberry and iPhone allowing search for home values. • The first to have listings on GPS. • Offers apps that uses GPS technology to search for recently sold homes, homes for sale in their area or users can initiate a search.
A listing distribution strategy: • Delivers listings to sites such as Google, Yahoo, Real Estate and more. • Is compatible on iPhone, iPad, Android & Blackberry
14
happen on a mobile device
51% – Read general home information
48% – Get directions in order to visit a home
44% – Compare prices
35% – Compare features
35% – Search a listing company’s inventory
15
Internet Distribution Work with us and we will have your property placed
16
on dozens of real estate search sites.
17
Internet Marketing Internet exposure is KEY to getting your home SOLD. With Coldwell Banker Vanguard, your home will be exhibited on sites all over the world. We are everywhere you want to be!
Top Rated Real Estate Websites
ColdwellBankerVanguard.com
18
Inquiries Come Directly To Us Trulia.com lists us as the experts for your home.
Direct Contact To Me
Trulia.com has more than 23 million visitors to their site every month. Of those 42% are prequalified for a mortgage – That means buyers!
19
Exposure That Is Provided By Many Of Our Competitors
Limited Photos Large ads not relevant to your property Basic listing on Realtor.com速 The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date.
20
We Will Provide Showcase Superiority That Looks Like This Your home will be more visible to buyers. We receive customer leads directly so we can personally respond to buyers. There are additiona l enhancements we can add to your listing to show off the best features. More exposure for your property 25+ Jumbo photos
Our contact information not a competitors advertisement
Listing video tours Promote open houses
21
Approximately 53 million people zoom to Zillow each month! 7 million people visit Yahoo Real Estate, which is now fed by Zillow! Marketing for your home includes: • Multiple photos
• Creative home description
22
• Pricing information • Open house details
CONSUMER EXPERIENCE
We follow current consumer trends. We put your property where the customers are looking.
INDUSTRY/ADVERTISER RELATIONS
23
Worldwide Exposure For Your Home Coldwell Banker Vanguard houses over 400 property videos daily on its own channel
Additional helpful videos can be found at YouTube.com/cbvanguardrealty
24
Coldwell Banker On Location The first dedicated real estate video channel
The YouTube channel from Coldwell Banker Real Estate where you can search for videos of homes for sale, agents in your areas and explore communities across the globe.
25
Our Premier Marketing Provides: Total Internet Exposure Instant Buyer Response
26
Professional Local Marketing Our co mmitm
ent to OUR se llers
A place to call home
THE
Judy Fields T E A M
REALTORS
Just Listed!
133 Bear Pen Road
116 Broadbranch Way
A place to call home 904-534-5839
THE
www.JudyFieldsTeam.com
Judy Fields T E A M
27
Connecting You To The World Of Buyers Coldwell Banker Vanguard Realty is affiliated with Cartus速, the market leader in Relocation Services. That means we have the ability to bring buyers from all over the globe right to your front door.
Coldwell Banker Vanguard Realty conducted $229,000,000 worth of relocation sales in 2014!
28
Previews速 A legacy of upscale real estate. Coldwell Banker International Home Luxury Program
We have the tools to assist you in your luxury business. Currently, Coldwell Banker Preview速 International handles an average of $153 million dollars in luxury home sales every day. Innovator, Henderson Talbot founded the Previews速 program in 1933.
29
Showing Feedback
You need to know what potential buyers are saying about your home. We will provide you with showing feedback.
30
Pricing Your Home Factors that don’t affect the value of your property • What You Paid
• What Another Associate Says
• What You Need
• What It Would Cost To Rebuild Today
• What You Want • What Your Neighbor Says
History of an over-priced listing 215K
225K
235K
245K
255K
Ultimately selling price was lower than if the home would have been positioned properly in the beginning. Price Reductions Competitive Range Seller Chooses initial market position
31
Five Critical Elements Of A Sale
32
Asking Price
This is the number one factor in the sale of your home. Our sales and marketing program provide exposure to a large segment of potential buyers. The actual market value is then determined by what a buyer is willing to pay.
Property Location
The second most important factor in the buyer’s mind is location. The proximity to area amenities and schools is typically a concern. In addition, street traffic, proximity to expressways and public transportation are considerations.
Property Condition
Buyers look at the structural and mechanical integrity as well as the upkeep and cosmetic appeal of a property. Neutral dĂŠcor, including floor and wall covering, appliances and fixtures offer the broadest appeal to potential buyers.
Market Condition
Interest rates, competition from other properties, the economy and consumer confidence all influence the sale of your home. Each of these factors is beyond our control, so, we must respond to these conditions with the appropriate marketing and price considerations.
Contract Terms
The terms of a sale can make or break the contract. House sale contingencies, closing dates, and exclusions of accessories or fixtures should always be handled clearly up front in order to avoid any confusion that could affect the sale.
We Will Help You Price Your Home Effectively Price is a range Don’t believe anyone who has the Right Price The objective is to get to the top of the Range Higher Prices Attract Few Buyers Higher Price
Fair Market Value
Fair Market Price
Lower Price
Lower Prices Attract Many Buyers
33
These People Will Price Your Home: Whose opinion counts least? • The Seller (you) • The Buyer • Your Agent • The Appraiser
We know the formula for pricing successfully!
34
There Are Two Important Issues To Remember About Price It is easier to come down than to go up. The Seller sets the price
The market will tell us if the price is right. The Buyer determines the value
35
As Your Agent Our Duties Are: • Report to you.
• Listen to what the market tells us. • Expose your house to the entire market. • Overcome objections.
36
As Your Agent Your Duties Are:
• Be the employer. • Be comfortable with the initial price. • Set the initial price based on market trends. • Control the condition of the property. • Control the properties availability to be shown.
37
Get Ready To Show... Before you show your home to any potential buyer be sure to go through your entire house with your agent to finish the staging process. Meanwhile, here are some quick tips to help you start. Follow these general tips and your home will look better than the completion. Staged Homes sell faster and /or for more money! INSIDE • Clear all unnecessary objects from furniture throughout the house. Keep decorative objects on the furniture restricted to groups of 1, 3 or 5 items. In general, a sparsely decorated home helps the buyer mentally “move in” with their own things. • Rearrange or remove some of the furniture in your home, if necessary. Many times home owners have too much furniture in a room. When it comes to selling your home, thin out overcrowded rooms to make the rooms appear larger. • Clear all unnecessary objects from the kitchen countertops. If it hasn’t been used for three months...put it away! Clear refrigerator of messages, magnets, pictures, etc. • In the bathroom, remove any unnecessary items from the countertops, tub, shower stall and commode top. Keep only the most necessary cosmetics, brushes, perfumes, etc., in one small group on the counter. Coordinate towels in one or two colors only. • Take down, reduce, or rearrange pictures and objects on walls. Patch and paint all walls, if necessary. • Review the house interior, room by room, and 1. Paint any room needing paint. 2. Clean carpet and draperies that need it. 3. Clean windows. • If you need room to store extra possessions use the garage or rent a storage unit. • Leave on certain lights during the day (your agent will show you which ones). During showings turn on ALL lights and lamps. 38
Get Ready To Go...
OUTSIDE • Go around the perimeter of the house and move all garbage cans, discarded wood scraps, extra building materials, etc., to the garage or, if applicable, take them to the dump. • Check gutters and roof for dry rot and moss. Make sure they are swept and cleaned. • Look at all plants. Plants are like children...they grow so fast. Prune bushes and trees. Keep plants from blocking windows: “You can’t sell a house if you can’t see it.” • Remove any dead plants, weed all planting areas and put down fresh mulching material. • Keep your lawn freshly cut, edged and fertilized during the growing season. • Clear patios or decks of all small items, such as little planters, flower pots, charcoal, BBQ, toys, etc. • Check the condition of the paint on your home, especially the trim and the front door. The first impression, or “curb appeal” is very important. IN GENERAL Try to look at your house “through the buyer’s eyes,” as though you’ve never seen it before. This exercise will help you see what needs to be done. Any time and money invested on these items will usually bring you the return of more money and a quicker sale.
39
Our Service Speaks For Itself “We have had 20+ military moves, and Kate has been the most efficient, conscientious, knowledgeable Realtor we have had the opportunity to work with. She was professional and kind throughout the process.” - Mr. & Mrs. Smith “Kate was a great resource in helping me purchase an investment property in Fleming Island. She was a strong advocate for me during several contracts on many properties and I will definitely use her in the future!” - Ms. Rockstroh “Kate helped me to find the perfect home. She helped me to pin point what I really wanted and needed in a home. She treated me with a tremendous amount of respect, keeping my goals and fears in mind as we looked at homes and made offers. She was accessible and easy to reach, quick to respond, and very knowledgable about the market and process. I could not have asked for anything more in a realtor. I felt like I had a friend assisting me with my home search.” - Ms. James “Kate was an amazing agent. My wife and I were buying our first home and she was outstanding. Her patience with us during this process was more then what I could have ever imagined. If we were to ever sell and buy again I would contact start without a second thought. She was very friendly and we now consider her a great friend! Thanks again!” - Mr. Rockwell “The word e“ xcellent” is NOT strong enough to describe my overall satisfaction with Kate Miller. She went above and beyond to make my home search and purchase a smooth, pleasant experience.” - Mr. Jones “Kate Miller did a fantastic job and is highly professional. She listened to my wants/needs and delivered. Finding the right home can be stressful and difficult, but with Kate the entire process and transaction went very smoothly and stress free! I think Vanguard is lucky to have her.” - Ms. Cohen “I have sold four houses over the years. Two in Florida and two in Connecticut. Never have I had such a caring Realtor. Please let her know how I appreciated her.” - Ms. Adams
40
Let’s Get Started!
So You Can Get Packing.
41
Judy Fields 904-534-5839 Jennifer Fields 904-728-9198 Judy@JudyFieldsTeam.com Jennifer@JudyFieldsTeam.com 3168 US Highway 17 South, Fleming Island, FL 32003 www.JudyFieldsTeam.com
If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. ©2015 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. Coldwell Banker, the Coldwell Banker Logo and “We Never Stop Moving” are registered service marks owned by Coldwell Banker Real Estate LLC. All information deemed reliable but not guaranteed.