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Amy
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Seller’s Agenda I’m looking forward to the opportunity to meet you and learn more about your goals. It’s my job to educate you about the market and help you to establish a competitive position that will create a favorable response from today’s buyers. Please know that my mission is to get you where you want to go on time! This booklet is for your review and it’s designed to help you better understand the process of marketing and selling your home. It has some disclosure forms that you can review and fill out along with information about me, Coldwell Banker Vanguard and our services. It will also help you determine what questions to ask when we meet. I’ll pick the completed booklet up then. Our appointment should take about 1 hour, during which time we should accomplish the following:
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Tour your home to discover its most marketable features Review your needs, goals and any concerns you may have Discuss current market conditions and how they affect you Discuss marketing strategies, as well as my unique approach to reach today’s buyers • Answer any questions you have about hiring me to represent you in the sale of your home
If you have any questions about something not covered here, please let me know so that I may customize this appointment to meet your needs...
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Selling Your Home? The majority of home sellers take on the task with an ally: a Real Estate Agent. They feel that it is better to entrust the sale of their biggest investment to a professional, rather than attempting to learn about selling a house in a trial and error method. In addition, many people would rather use an Agent due to the complexities of modern Real Estate transactions since they usually incorporate legal and financial attributes, which takes them well beyond more simple transactions, such as the sale of an automobile. Some of the other advantages of working with Agents that home sellers will list include: access to the Multiple Listing Service (MLS) so that large numbers of buyers will have access to the seller’s property, the fact that the Agent absorbs all of the cost of advertising and marketing, and the screening that will be done of potential buyers by Agents. In addition, the Agent handles the lion’s share of the details of negotiation. So how do you choose an Agent who will be effective? What is important to know about an Agent to determine whether you feel they will do a good job? The following questions should be asked of any prospective Real Estate Agent in order to assess their capabilities and philosophies.
What to look for in an Agent : • A sense of professionalism. • A full time Agent who is committed to the profession (and who will be committed to getting your house sold!) • A familiarity with the area in which your home is located. • A familiarity with the price range in which your house will be listed. • Evidence of advertising and marketing ability. • References from previous sellers.
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Meet My Marketing Team My team of marketing specialists will help us achieve maximum exposure. From flyers to buyers!
Brenda Taylor Team Leader Program Designs
Cathy Agoris
CBV Social Media Market Maker Property Marketing
Adriana Plasencia Social Media Programs Market Maker Property Marketing
Eddy Litchfield Previews Team Video Specialist Graphic Design
Lisa Ackerman
Customer Care Programs Seasonal Products Postcard Campaigns
Ryann Alwood, Gabby Nicholson & Dave Tercha Property Photography
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Call Center Is OPEN 7 days a week.
All agent showing requests and customer contact calls are managed through the CBV call center. Valuable information about your home is quickly routed directly to your agent.
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My Commitment To You •
I will hold your interest paramount at all times and pledge honesty and truthfulness in all dealings.
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The service you receive from me will be caring, compassionate and timely. I will listen to your needs and concerns and treat them as if they were my own.
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I will advise you regarding your sale, provide information about price and make marketing suggestions.
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I will be positive and enthusiastic about your property and promote it vigorously through personal networking sources.
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I will keep you informed on a weekly basis, provide updates of current market activities, provide feedback reports of other agent’s showings, and review the status of our marketing efforts.
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I will answer your phone calls the same day and answer your questions to the best of my ability.
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I will negotiate with potential buyers on your behalf to secure the best selling price.
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I will stay with you and follow through from listing through closing---and beyond. I’ll be there for you every step of the way in this process.
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I want the experience of selling your home to be as smooth and pleasant as possible. I promise to make every effort to keep it that way.
Many real estate agents are unwilling to offer this level of service. I offer this commitment to you as a real estate professional and look forward to working with you again, as well as working with family, friend and co-workers you refer to me. I am a real estate professional ~ for you.
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Getting Your Home On The Market Step 1: Home Staging
First Impressions are everything and you only get one chance to make a good one! Have you noticed that brand new homes seem to sell no matter the market? That’s because builders create pretty model homes with strong visual and emotional appeal. Buyers are drawn to these fresh, beautifullydecorated homes. The goal is to present your home at its very best in order to sell quickly and for the highest price. (See the Guide to Home Staging for more information)
Step 2: Schedule Photography Remember, your first showing is online, so photographs are extremely important. The National Association of Realtors stated in a 2010 study that 84% of homebuyers said photos and detailed property descriptions are the features they consider most important in their online search. When you’re selling your house, pictures really are worth more than a thousand words – (think dollars!)
Step 3: Confirm Homeowners Association Information Step 4: Research Covenants & Restrictions Step 5: Coordinate Showing Instructions Step 6: Test Key on Door and Place Lockbox Step 7: Place Sign in Yard Step 8: Enter Listing into Multiple Listing System (MLS) Confirm geo-tag for address mapping Confirm all details and features (over 100 fields) Create an enticing description of the property Confirm tax records and attach to listing Confirm directions to property Upload documents – HOA Disclosure, Survey, Floorplan, Seller’s Disclosure, Covenants & Restrictions, Special Features Sheet (if needed)
Step 9: Edit and Upload Professional Photos Step 10: Syndicate Listing to Over 500 Websites
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Marketing: A thru Z Step 11: The Marketing Checklist
A. Send listing documents to corporate office B. Send hard copy of listing documents to seller C. Prepare 30-Day letter to seller D. Create and send new seller contact info to coordinator and add to agent database E. Add to customer servicing call list F. Set up listing on Coldwell Banker Vanguard site G. Distribute listings to many websites H. Add YouTube video to partner sites I. Enhance listing on Realtor.com J. Set up listing on Trulia to be featured K. Set up Seller to receive Trulia reports L. Enhance listing on Zillow.com M. Add listing to other personal website(s) (when available) N. Create virtual tour O. Create flyers for inside brochure & mailing P. Create Neighborhood mailings Q. Upload documents to MLS R. Upload community pictures to MLS and partner sites S. Keep property marketing information updated (changing prices, etc.) T. Prepare additional printed or electronic marketing (when necessary) U. Create a seller account on Listingbook & send notification email V. Send Listingbook Brochure & Letter to seller W. Make calls to active buyer’s agents in the area X. Create Announce My Listing Y. Take calls regarding property Z. SELL!
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The Power Of A Brand ~Global presence in 49 countries and 3,300 offices worldwide ~ColdwellBanker.com - generates over 730,000 inquiries per month ~Over 100 years of Real Estate experience
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Real Trends Top 500 Report Coldwell Banker boasts the highest sales volume of any national real estate franchise.
169% higher than the nearest competitor!
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Your Home’s First Showing Is Online Make It Count!*
Professional photography should detail every area of your property. From entry to exit, loft to lanai, bed to bath...it’s all there for the prospective buyer to enjoy.
88% 91%
of buyers begin their home search online. of those buyers use a Realtor®
*Check out our guide for preparing your home for sale. 12
The Best Marketing for your home is the Internet.
900%
Buyers are more likely to find the home they eventually purchase on the Internet than in a newspaper.
3400%
Buyers are more likely to find the home they eventually purchase on the Internet than in a homebook.
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Leaders In Mobile Coverage
50% of all searches
Our multi-screen approach reaches a new generation of buyers. We are; • The first national real estate brand to customize our site for smart phone screens such as the iPhone, Android and Blackberry. • The first to have listings on GPS. • The first to offer apps that use GPS technology, allowing for searches of recently sold homes & available homes in the area.
Our listing distribution strategy: • Delivers listings to sites such as Google, Yahoo, Realtor.com & more. • Is compatible with iPhone, iPad, Android & Blackberry.
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are from mobile devices
51% – Read general home information 48% – Get directions to available homes 44% – Compare prices 35% – Compare features
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Internet Distribution List your home with me & it will be accessible from
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dozens of real estate search sites.
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Internet Marketing Internet exposure is KEY to getting your home SOLD. With Coldwell Banker Vanguard, your home will be exhibited on sites all over the world. We are everywhere you want to be!
Top Rated Real Estate Websites
vanguardcb.com
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Your Home Becomes Part of the Premium Listing Program on
Ad Space
Direct Contact To Me
Trulia.com has more than 23 million visitors to their site every month. 42% of those visitors are pre-qualified for a mortgage ~ that means buyers!
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Typical Exposure Provided By Many Of My Competitors
Limited Photos Large ads not relevant to your property Basic listing on Realtor.com速
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Amy
Powell
I Provide Showcase Superiority That Looks Like This Your home will be more visible to buyers, which increases our odds of selling more quickly & for top $$. Customer leads are sent directly to me, for fast, personal response. We showcase your home’s best features. More exposure for your property 25+ Jumbo photos
This is my direct contact information ~ not an ad
Listing video tours Promote open houses
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Approximately 9 million people zoom to Zillow each month! 7 million people visit Yahoo Real Estate, which is now fed by Zillow! Marketing for your home includes: • Multiple photos
• Creative home description
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• Pricing information • Open house details
CONSUMER EXPERIENCE
We follow current consumer trends. We put your property where the customers are looking.
INDUSTRY/ADVERTISER RELATIONS
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Worldwide Exposure For Your Home Coldwell Banker Vanguard houses over 400 property videos daily on its own channel
Additional helpful videos can be found at YouTube.com/cbvanguardrealty
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Coldwell Banker On Location The first dedicated real estate video channel
Innovation for today’s tech-savvy consumer. Search detailed maps, listings and more...
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My Premier Marketing Provides: Total Internet Exposure
Professional Local Marketing
Instant Buyer Response
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Print Marketing urce A Power ful R eso
ane L k r a b d e e R 5 7 5 4
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Connecting You To The World Of Buyers Coldwell Banker Vanguard Realty is affiliated with Cartus速, the market leader in Relocation Services. That means I have the ability to bring buyers from all over the globe right to your front door.
Coldwell Banker Vanguard Realty conducted $104,000,000 worth of relocation sales in 2012!
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Previews速 A legacy of upscale real estate. Coldwell Banker International Home Luxury Program
We have the tools to assist you in your luxury business. Currently, Coldwell Banker Preview速 International handles an average of $153 million dollars in luxury home sales every day. Innovator, Henderson Talbot founded the Previews速 program in 1933.
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Showing Feedback
You need to know what potential buyers are saying about your home. I will provide you with showing feedback weekly.
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Pricing Your Home Factors that don’t affect the value of your property • What You Paid
• What Another Associate Says
• What You Need
• What It Would Cost To Rebuild Today
• What You Want • What Your Neighbor Says
History of an over-priced listing 215K
225K
235K
245K
255K
Final sales price was lower than if the home would have been positioned properly in the beginning. Price Reductions Competitive Range Seller Chooses Initial Market Position
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Five Critical Elements Of A Sale
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Asking Price
This is the number one factor in the sale of your home. Our sales and marketing programs provide exposure to a large segment of potential buyers. The actual market value is then determined by what a buyer is willing to pay.
Property Location
Where your property is located is extremely important to Buyers. Close proximity to schools, shopping, dining & area amenities are typically a concern. Also, street traffic, commute times, location of expressways and public transportation are considerations.
Property Condition
Buyers look closely at the upkeep and cosmetic appeal of a property. Neutral dĂŠcor, clean counters, floors, fixtures and appliances offer the broadest appeal to potential buyers. Also of concern are the structural and mechanical integrity of the home.
Market Condition
Interest rates, competition, the economy & consumer confidence all influence the sale of your home. Each of these factors is beyond our control, so we must respond with the appropriate marketing and price considerations.
Contract Terms
House sale contingencies, closing dates, and exclusions of accessories or fixtures should always be determined first in order to avoid any confusion that could affect the sale.
Amy
Powell
I Will Help You Price Your Home Effectively Proper Pricing is a range Don’t believe there is one Right Price Our objective is to sell at the top of the Range Higher Prices Attract Fewer Buyers Higher Price
Fair Market Value
Fair Market Price
Lower Price
Lower Prices Attract Many Buyers
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These People Will Price Your Home: Whose opinion counts least? • The Seller (you) • The Buyer • Your Agent • The Appraiser
I know the formula for pricing successfully!
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There Are Two Important Issues To Remember About Price It’s easier to come down than to go up. The Seller sets the price
The market will tell us if the price is right. The Buyer determines the value
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As Your Agent My Duties Are To: • Report to you
• Listen to what the market tells us • Expose your house to the entire market • Overcome objections
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Your Duties Are To:
• Be the employer • Be comfortable with the initial price • Set the initial price based on market trends • Control the condition of the property • Allow the availability for your property to be shown
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Get Ready To Show... Before your home is shown to any potential buyer, we’ll go through your entire house to finish the staging process. Meanwhile, here are some quick tips to help you start. Following these general tips will ensure that your home looks better than the competition. Staged Homes typically sell faster and for more money. $$$ INSIDE • Clear all unnecessary objects and personal items throughout the house. Restrict decorative objects to groups of 1, 3 or 5 items. In general, a sparsely decorated home helps the buyer to mentally “move in” with their own things. • Remove some of the furniture in your home, if necessary. Many times home owners have too much furniture in a room. Thinning out an overcrowded room makes the room appear larger. • Clear all unnecessary objects from the kitchen countertops. If it hasn’t been used for three months...put it away! Clear refrigerator of messages, magnets, pictures, etc. • In the bathroom, remove any unnecessary items from the countertops, tub, shower stall and commode top. Keep only the most necessary cosmetics, brushes, perfumes, etc., in one small group on the counter. Coordinate towels in one or two colors only. • Take down, reduce, or rearrange pictures and objects on walls. Patch and paint all walls, if necessary. • Review the house interior room by room and; 1. Paint any room needing paint. 2. Clean carpet and draperies that need it. 3. Clean windows. • If you need room to store extra possessions use the garage or rent a storage unit. • Leave on certain lights during the day (your agent will show you which ones). During showings turn on ALL lights and lamps.
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Get Ready To Go...
OUTSIDE • Go around the perimeter of the house and move all garbage cans, discarded wood scraps, extra building materials, etc. to the garage or, if applicable, take them to the dump. • Check gutters and roof for dry rot and moss. Make sure they are swept and cleaned. • Look at all plants. Plants are like children...they grow so fast. Prune bushes and trees. Keep plants from blocking windows: “You can’t sell a house if you can’t see it.” • Remove any dead plants, weed all planting areas and put down fresh mulching material. • Keep your lawn freshly cut, edged and fertilized during the growing season. • Clear patios or decks of all small items, such as little planters, flower pots, charcoal, BBQ, toys, etc. • Check the condition of the paint on your home, especially the trim and the front door. The first impression, or “curb appeal” is very important. IN GENERAL Try to look at your house “through the buyer’s eyes,” as though you’ve never seen it before. This exercise will help you see what needs to be done. Anything invested on the above items will usually make you more money & bring a quicker sale.
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Let’s Get Started!
So You Can Get Packing. 40
Amy
Powell
My Service Speaks For Itself I am not sure if there is a better real estate professional in the country! Amy became like part of our family when we were in the process of selling our old home and buying a new one. Once we were in the new house the kids would ask for her on a daily basis. Amy marketed our home and it sold in 7 days for more than the asking price. Then she suffered through 3 months of showing after showing until she found us our dream home. I will never buy or sell a property without Amy’s help and would suggest to anyone that if you need a realtor, Amy is the best there is! - J Bork Amy is someone whom I would recommend to my closest friends and family. She is a person of integrity, kindness and professionalism. The whole package! I have known Amy and her family for years and I can honestly say that she is 100% trustworthy. - Jessica Grisham Amy, Thank you for all that you have done already. Take it from someone in the relationship business...just the same as you. You are unbelievable and we are blessed to have you representing us. Erika and I could not be more blessed or thankful for you and your professionalism. I will do anything I can to help you grow your business. If there was a way to be a perfect Realtor, YOU ARE IT!! I would shout this from the rooftops! Love ya, - Jason and Erika Borek
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My Service Speaks For Itself (continued) As a buyer and a seller, I have closed on 10 transactions with Amy over the past several years and will likely have many more in the years to come. Amy is very easy to work with and I always trust her expertise and professionalism. I have complete confidence in her ability to work through any obstacles from beginning to closing to get the job done!! Amy always exceeds the high level of personal service I have come to expect from her, and I would recommend her to anyone looking to buy or sell real estate!! - Jeff Broome Almost two years ago my husband and I were on a search for our first home. We were about to have a new addition to our family and time was of the essence. Thankfully, a mutual friend introduced us to Amy Powell. Amy provided us with many listings within our budget. She showed us how to get the most for the amount of money we wished to spend on a home. Amy was dedicated to finding us a home that not only matched our needs but was within our budget. As first time home buyers, we were unfamiliar with the process. Amy made us feel very comfortable, answered all of our questions, and was available whenever we needed her. Within just a few months, we found our dream home and could not be happier with our choice...thanks to Amy! She found the needle in the haystack that we were searching for. -Jessica Viccari I highly recommend Amy Powell to any customer looking for a home. I have found her to be professional, responsive, organized, and a pleasure to work with. Amy is an awesome person, and I thank her for all she has done for me as new home buyer. God bless you and your family. - Richard Walker, Jacksonville Sheriff Officer
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To Whom It May Concern: I met Amy Powell a little over 7 years ago. I met her through a mutual friend. My husband and I were separated and trying to sell our rental property. It was a very hard time for me. Amy was so positive and such a joy to work with. She kept us updated as to what was going on, she gave us good advice to help sell the property and was continuously trying to match a buyer to our property. She was always positive even though we had to go through several attempts to sell it. Needless to say we did sell it. From this first business transaction we called on her to help us rent or sell our apartments. Just an absolute delight, she has found the nicest tenants for me, over and over again. I am enjoying some of those tenants in my apartments to this day. She just seems to stay on top of what is going on with the property and financing. Unfortunately, I had one of my properties I could not sell (I had tried to sell it myself and got myself in a mess) and she was there to help me with a shortsale…always taking care of things that seemed so overwhelming to me! Amy is creative, positive, dependable, trustworthy, constantly learning in her business and such a joy to know. She helped me through a very hard time in my life with property challenges that seemed almost too hard for me. Not only did I meet someone that I could trust with my property matters but now I consider her a very precious friend and feel so blessed to have met her!!! Thankfully, Lynette Matyi
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Amy Powell, REALTOR
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904.327.3933 Amy@AmyPowellTeam.com www.AmyPowellTeam.com 10407 Centruion Parkway, Suite 110 Jacksonville, FL 32256 Visit my website Official Real Estate Company Of The Jacksonville Jaguars