A New Concept in Real Estate Brokerage
Opening Doors r u o to y
Success
CONTENTS
02 MESSAGE FROM PETE DALTON 03 COLDWELL BANKER BRAND 09 PARTNERSHIPS & RELATIONSHIPS 19 VANGUARD DIFFERENCE 23 CONNECT U 27 CAREER BUILDER 37 PROPERTY MARKETING 55 TECHNOLOGY THAT SAVES TIME
MESSAGE from Pete Dalton
Welcome to a better way of building your real estate career! If you are reading this book you have found Coldwell Banker Vanguard Realty and are probably wondering if there really is a difference in real estate companies; the answer is a resounding “Yes”.
Our company is designed differently than any other major company in the market. Where most companies are designed around the organization our company is designed around you. By starting with your needs, instead of the company’s needs, as the center of our business model we are able to create a career experience unlike any other. This creates growth opportunities that do not exist in other companies and enables you to tailor a program that not only makes sense to you, but one that the company can help you execute. Truly unique! We focus on one segment of the agent population; experienced and productive professionals. Coldwell Banker brings the national tools, referrals and name recognition that only we can deliver to help you reach your professional goals. I think we are the most exciting company in our Real Estate market today. Thank you,
Pete Dalt on
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POWER BRAND
速
of the Coldwell Banker
5
Power of the Coldwell Banker BRAND
Welcome
to Coldwell BankerŽ, a brand founded in 1906 on a commitment to professionalism and customer service which remains the cornerstone of our business philosophy today. We are the nation’s oldest real estate company and our experience has helped make the dream of homeownership a reality for millions of families.
FOUNDERS:
Benjamin Arthur Banker Colbert Coldwell
$137 Billion
Real Estate Top 500 Report Coldwell Banker Boasts the HIGHEST sales volume of any national Real Estate Franchise. 176% higher than the nearest competitor. $61 Billion
$59 Billion
Living the
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$54 Billion
Life...
GLOB
ESENCE R P AL 49 countries and 3,300 offices Over 100 years of Real State Experience $169 billion sales volume globally
105+
years in the real estate industry
#1
1st
national real estate company to launch iPhone and iPad Apps and its own YouTube video channel
According to The Wall Street Journal / LORE, over 20% of the top 400 Real Estate Professionals are Coldwell Banker Agents.
What’s in a name?
EVERYTHING
Coldwell Banker brand awareness consistently measure at more than 94% - which puts us in the same league with
most visited real estate brand online
names like Coke, Pepsi and Nike. Why do so many consumers know who we are? Because we are leaders in virtually
global reach of
50
every aspect of the business. We continually build on our success with
countries
14th
94%
brand awareness
- Cara Ameer
20%
“
straight year being named part of Top Real Estate Brokerage by REAL Trends
a firm commitment to innovation, motivation and success. So if you’re ready to make a name for yourself put our name at the top of your list.
The Coldwell Banker brand is why I joined the company in the first place. It has a strong national presence that is instantly recognized and has credibility. I can leverage that to my advantage with existing and new business.
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Coldwell Banker Vanguard
TELEVISION
SPOTS
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In 2012 Coldwell Banker Real Estate is looking to change the conversation in real estate and get consumers thinking about the real reasons why you buy a home…for lifestyle choices. We have a :60 anthem spot available online that explains our unique view of the value of a home. The voice on the spot is the award-winning actor Tom Selleck. Not only is he the star of the hit CBS series Blue Bloods (at Coldwell Banker, it is rumored, we bleed blue), and has a wonderful, trusting voice that adds a great texture to the commercial…but the backstory is even better. You see, Tom’s dad was a vice president at Coldwell Banker for 38 years, and he was the only member of his family that wasn’t in real estate…until now! We also have a :30 spot on the Value of a Home, another :30 spot touting Innovation and three ;15 spots that talk about some of the things that make a house a home…Kids, Backyards and Pets. We also have local versions of each spot available for your usage! If you’re interested in running these spots in your market, download the “TV Commercial Request Form” and follow the instructions contained within to get your own taggable version.
“
Being partners with CBV helps me increase my sales volume by making marketing seamless, so I can focus on my clients needs.
- Wendy Griffis
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#1
National Real Estate Franchise in NE Florida Living the
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PARTNERS
& RELATIONSHIPS
11
JACKSONVILLE JAGUARS Coldwell Banker Vanguard is the Official Real Estate Company and Preferred Relocation Provider for the Jacksonville Jaguars. This is a huge partnership as it unites CBV with one of the most trusted and recognized organizations in Jacksonville. It means more credibility for our agents. It means the Jaguars logo is included in all our marketing materials. It means that our name will appear on the electronic sign at every home game. It means luxury suite and touchdown tickets for our agents. This is an exciting opportunity as the Jaguars are sure to have a great season with the new owner, the new coaching staff and free agency.
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Help more clients get to closing Looking forward to meeting the needs of Coldwell Banker Vanguard Realty clients
Many mortgages to choose from
Financial stability of EverBank
Local market expertise and service
P Fixed, ARM, FHA, VA
P Positive earnings
P Extensive market
and jumbo financing up to $3 million
P
Financing for primary, secondary homes, investment properties and condos
recorded every full year since 1995 and consistent double digit returns on equity since 2000
P 4 out of 5 star rating
from BauerFinancial for financial stability1
knowledge—we’ve been lending for over 40 years
P Local processing and underwriting
P Dedicated loan officers for each CBV office
For more information
EverBankMortgage.com
1. Rating provided by BauerFinancial as of 12/31/2011, www.bauerfinancial.com © 2012 EverBank. All rights reserved 12ERM0066
12ERM0066_ColdwellBankerAd.indd 1
4/19/12 4:45 PM
“
My partnership with Coldwell Banker Vanguard Realty helps me grow my business through superior marketing programs with the latest high tech “know how.”
- Jacquelyn Bates
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On average, Previews handles $85.5 million in luxury homes sales every day. The Previews® program was founded in 1933 by Henderson Talbot, a young entrepreneur who was one of the first to market real estate beyond his local area. He specialized exclusively in marketing fine properties nationally and internationally, which allowed Talbot to place these luxury properties in front of the clientele who could afford this type of home. Acquired by Coldwell Banker Real Estate LLC in 1980, this luxury home marketing program continues to build its success through the Coldwell Banker Previews International® program. Through the Previews® program, Coldwell Banker has represented an impressive array of the world’s most fabulous real estate. Exceptional properties require exceptional marketing, and through the Coldwell Banker Previews International® program, we have the tools to assist you in your luxury business. Currently, we handle an average of one hundred and fifty three million dollars in luxury home sales every day.
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Coldwell Bankers unique Previews® program enables our agents to market to high end properties. Which means that you can provide high end marketing services to a larger segment of our market. With over 3 out of 5 of the most expensive listings in the national Previews® program the advantages are apparent. Coldwell Banker agents nationally sell in excess of $85,000,000 of luxury homes everyday through the Previews program, a number no other organization can claim. Agents who have accomplished luxury market sales may earn the Previews® designation that gives them access to a whole world of luxury marketing materials, including Preview Perspectives, an E-newsletter that provides information about tools, statistics and luxury marketing strategies. If your business is premier properties, or if you would like it to be, the Previews® program gives you tools that are not available in any other program.
“
I don’t know of another real estate company that offers the many services that our Concierge/Marketing department does and many of these services are at no charge to us.
- Cindy Kirby
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BEST RELOCATION
Providing Sales Professionals with five to six relocation transactions each year! Coldwell Banker is the preferred provider of services for the Cartus and Sirva networks in Northeast Florida. Cartus is the largest provider of “relocation” business in the world. Through our relationship with Cartus®, Sirva® and other “3rd party” vendors, Coldwell Banker Vanguard will generate over $100,000,000 of closed business in this calendar year. Participation in the Corporate Business Development program is open to all Coldwell Banker Vanguard Sales Partners. A Sales Partner who fully participates in our
Life...
program for a year can expect to close 5 to 6 additional sales during the course of that year.
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• Only a select group of top brokers earn the right to become a MoversAdvantage® Preferred Real Estate Company. • Access to a network of USAA leads for brokers and specially selected agents who understand the needs of our military members.
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Through our
relationship with Cartus
®
,
Sirva® and other “3rd party” vendors, Sirva® and Coldwell Banker Vanguard will generate over
$100,000,000 of closed business in THIS calendar year! Living the
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COLDWELL BANKER® Business Advantage Programs In the real estate industry, customer service and client referrals are two key factors in the level of your success. On your behalf, the Coldwell Banker Business Advantage Programs has negotiated special rates and discounts with various national companies to help you build client rapport. As you manage your client’s expectations and guide them through the home sale process, be sure to show your clients how you can help them save time and money before and after they move. As noted by the symbols below, some of the programs can be directly accessed by your client while others can only be accessed by you, the sales associate. HOME PROTECTION – PEACE OF MIND For many, buying a new home may be one of the biggest investments they will ever make. From security systems to home protection plans, you have the ability to help your clients protect their investment. AmeriSpec 877-612-4904 www.amerispec.com/cb Inspection errors can come at a high cost to real estate professionals. Even if you carry Errors & Omissions insurance, it is essential that the home inspector also carries E&O coverage. With Amerispec, not only do their inspectors carry E&O Insurance, they also provide agent indemnification to help protect you in the event that a claim is brought against you solely for recommending AmeriSpec. Coldwell Banker Home Protection Plan 866-797-4788 www.ahswarranties.com/coldwellbanker A Coldwell Banker Home Protection Plan provides sensible, affordable protection against unexpected repair costs for your clients and can spare you from time consuming involvement after deals close. A Coldwell Banker Home Protection Plan can also help guard your client’s largest investment, increase their satisfaction and boost referrals for you. Client marketing materials are available. Protect Your Home 866-503-3983 www.ProtectYourHome.com/CB Home protection is top of mind for many homeowners. Through the Coldwell Banker Business Advantage program, your clients can receive a FREE Home Security System from Protect Your Home, an ADT authorized dealer. Your clients may also be eligible for discounts on their Homeowners Insurance. For specific details along with terms and conditions, please visit Protect Your Home’s website. ®
MOVING AND RENTAL SERVICES When your client asks you about moving services, what will you say? Let them know that they are eligible for discounts with a variety of moving services! ACE 800-527-9733 ext. 226 With over 50 years experience in relocating families, ACE World Wide is committed to providing their customers the best service. ACE guarantees pickup and delivery dates, full insurance and locked pricing along with 24 Hour Support. Relocating can be stressful, but it doesn’t have to be! Call today and schedule a no obligation estimate.
Avis 800-331-1212 www.avis.com Avis offers up to 25% savings on car rentals and a great selection to fit your client’s needs. Don’t forget to mention promo code: D827300. Budget Car Rentals 800-527-0700 www.budget.com Budget offers value-minded renters quality vehicles and a rewarding rental experience, without those big boy prices. Rent Budget and start saving today! Promotion code: Y543100. Budget Truck www.budgettruck.com/coldwellbanker.com If your clients are moving across the street or across the country, Budget Truck Rental can help! Boxes, moving supplies, packing/loading services and truck rentals, Budget Truck Rental has it all. Your clients can receive up to 15% off one-way truck rentals for reservations booked online. Promo code: 56000098171. Move Included www.moveincluded.com/CB Set your listing apart from the competition by including a moving credit through Move Included. The home seller agrees to a specific sum to be applied to the buyer’s moving services. Move Included provides you with Coldwell Banker branded marketing collateral to assist you in your listing presentations and in communicating this exciting offer to potential buyers.
Smart Move www.smartmove.net/coldwellbanker Smart Move will help your clients determine the move that best suits their needs - whether it is full service, self service or even just a storage facility! All costs are provided up-front and the services are customized to fit your client’s needs all within their targeted budget. Coldwell Banker clients can receive up to $200 off their move.
= Offer to sales associate for their clients = Offer directly for clients
! $ #
PODS 866-940-7637 www.pods.com/coldwellbanker/info As industry experts, PODS is reinventing the way people move by making it less stressful, less work and more convenient. Here’s how it works: PODS brings a container right to your client. Your client can pack at their own pace because it’s the same affordable price for 1 day or 30. When they’re ready, PODS will keep their container at one of their many clean and secure Storage Centers, or move it - across town or across the country. It’s that easy! With promo code COLD, your clients can receive a 10% discount.
BEFORE, DURING, AND AFTER Whether working with first-timers or more sophisticated property purchasers or sellers, it’s imperative to build business among home buyers and sellers of all kinds, and to help optimize their unique real estate experience with a comprehensive menu of services. The below companies will not only keep your name top of mind but will make a lasting impression. BCW 800-288-4635 www.dressyourhouse.com Equip your clients with the tools they need to maximize the financial and lifestyle benefits of their property. BCW Video provides consumer videos, books and other tools to the real estate industry. Choice Hotels 800-4-CHOICE www.choicehotels.com As your clients search for the perfect home or are transitioning into a new home, let them know they can receive up to 20% off at Choice Hotel properties. Extended stay properties are also available! All reservations must be made online or over the phone. Promo Code: 00803278. Endless Vacation Rentals 877-776-1655 www.resortcerts.com/b2b/coldwellbanker Perfect for closing gifts or that hard fought for listing, Endless Vacation Rentals’ Resort Vacation Certificates includes a oneweek (7 nights) vacation stay at thousands of resorts worldwide! Give your clients the vacation they deserve. Validation Code: coldwellbanker. Entertainment 866-900-1315 THE PERFECT CLIENT GIFT www.entertainment.com/CB For nearly 50 years, Entertainment has been helping people save in tough economic times with the Entertainment coupon book. And unlike other gifts and marketing tools, Entertainment is something your clients will use all year long – keeping your name top of mind! Coldwell Banker affiliates receive 55% off!
JCPenney Custom Decorating 866-239-2551 For over 50 years, JCPenney Custom Decorating has been a one-stop solution for all window covering needs. Coldwell Banker customers can receive a free in-home consultation, measuring and professional installation along with up to 40% off decorating services. From contemporary to traditional and everything in between, JCPenney Custom Decorating makes it easy for your clients to personalize their new home. Lowe’s Home Improvement www.lowesrealtorbenefits.com/coldwellbanker At no cost and on your behalf, Lowe’s automatically sends a direct mail piece with a 10% off coupon to all Coldwell Banker home buyers that your company enters into CREST EDG, or reporting system. You can customize future mailings by creating an online account and uploading your headshot, company logo and contact information. (Not available in NJ.) Tiffany & Co. businessdevelopment@tiffany.com Inspiration in a blue box – Tiffany & Co. A business gift from Tiffany is valued and remembered always. The finest Tiffany design, materials and craftsmanship convey the values of the giver and recipient alike. Coldwell Banker affiliates are now eligible for a 15% discount on business gifts. To register for your discount, please email businessdevelopment@tiffany.com and include ‘TFB Link - Coldwell Banker Business Advantage Program 752122’ in the subject line. Upromise 617-454-6406 www.upromise.com At a time when education costs continue to rise, and families need to save more for college, Upromise and Coldwell Banker are working together to help consumers finance a college education for their loved ones. Zagat 212-404-6451 sgeorge@zagat.com As the world’s leading publisher of consumer survey-based guides to Dining, Hotels, Nightlife, Golf Courses, Attractions, Shopping and Movies in over 100 countries worldwide, Zagat’s guides make a great closing gift. When imprinted with your name and logo, your clients and prospects will be sure to remember you! Coldwell Banker affiliates can receive up to 25% off!
®
FromTheFarm 800-930-3615 www.FromTheFarm.com/cb Support American farmers one gift at a time! With FromTheFarm.com’s easy to use online market, you can send your client a unique farm fresh closing gift. Your client will also receive a ‘thank you’ card from the farmer as well as a personal message from you. Nothing is warehoused and each gift is fresh and direct from the farm!
PASS IT ON! Send an email to BusinessAdvantage@coldwellbanker.com and we will email you the below pdfs for distribution: ã For the pdf which contains the offers to sales associate for their client, please include “SA Discounts” in the subject line. ã For the pdf which contains the offers to the client, please include “Client Discounts” in the subject line.
Life...
www.coldwellbankerworks.com
Opening Doors to Your Success
One C ! $ #, NJ 07054 BusinessAdvantage@ColdwellBanker.com
©2011 Coldwell Banker® and the Coldwell Banker Logo are registered trademarks owned by Coldwell Banker Real Estate LLC and used with permission. Coldwell Banker Real Estate LLC supports the principle of the Fair Housing Act and the Equal Opportunity Act. Each office is Independently Owned and Operated. Neither Coldwell Banker Real Estate LLC nor any of its franchisees or other affiliated companies, including Realogy Corporation, provides any products or services described herein. Not all products or services are available in all states. All products and services are provided by the applicable service provider described herein. Realogy Corporation, and its subsidiaries, including Coldwell Banker Real Estate LLC, may receive compensation or other benefits, including goods and services, provided in connection with this promotion.
VANGUARD DIFFERENCE 21
Coldwell Banker Vanguard
YOUR SERVICE
PARTNER
CB VANGUARD is a service partner for successful Agents.
Coldwell Banker
VANGUARD
ADVANTAGES
For Successful Agents the CB VANGUARD model provides BIG advantages! Living the
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SUCCESS
[4 Tasks of a Successful Agent]
1. 2. 3. 4.
Find new Leads
Write the Business
Take the Business to closing
Build your Business
You do what your good at... we’ll do what we’re good at!
“
CBV helps me increase sales volume by always keeping up with technological innovations.
- Grace McCurry
23
YOU excel at
• writing the BUSINESS • taking the BUSINESS to close
WE excel at
• driving leads to YOU • helping YOUR business grow Living the
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Advanced
Agent Support Service at an
level...
25
MEET THE TEAM BRENDA TAYLOR Welcome to Concierge Services! Coldwell Banker Vanguard Realty understands that agents want things done but don’t have the time to do them. You need someone to take care of your marketing efficiently and with a touch of class. In the real estate business YOU are the product. YOU are what people buy. Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be. Concierge Service was designed to help you improve yourself and your business. A team of dedicated professionals ready to help you reach your full potential.
EDDY LITCHFIELD, JEN MOOTHART & ADRIANA PLASENCIA Our Creative Design Team is here to help you with all your marketing needs. From fantastic videos, to creating an effective brand you’ll love, to handling all your electronic needs. Our team will make you stand out from other realtors.
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VIVIAN SAWYERS & LISA ACKERMAN Our team creates and produces the products our agents want! From property flyers to upscale four-page brochures, and more. Personal or property marketing has never been easier. They can help you with more than just print work! From logo design to preparing ads for publication, they are experts at creating designs and programs that enhance your message and leave a lasting impression on your target market.
GABBY NICHOLSON & DAVE TERCHA Our professional property photographers can increase your property’s rental price and attract buyers. Real estate photography is an important marketing tool that is usually not taken as seriously as it should be. The photos go straight into your MLS listing and VNET, our company’s back office.
“
Concierge Services is always keeping up with trends, and providing customer services to make us not only look professional, but with substance that customers expect and appreciate.
- Shelton Scaife
27
e Ma rketing Platform
CONCIERG SERVICES E
Electronic MARKET ING Professional Photography
OP of t h
BRANDING & VIDEOS
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T
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Taking ou to the y
CAREER BUILDER
29
LEAD GENERATION
[the Key to SUCCESS as we move forward]
FACT
#1 reason agents don’t do more business is inconsistent marketing! The
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CAREER BUILDER
[Our Career Builder Program is unique and drives business to you!]
!!
ED D N A
R
BE B
Listing Builder Business Builder Market Maker Contact Builder
Our Sales Partners know that having the right printed marketing materials can make the difference in securing a valuable listing. The right printed materials can also make the difference between selling the property and losing the sale. Our Marketing Department creates outstanding marketing materials for each property. Sales Partners can order whatever they need over the Internet using the VNET Marketing Center. This means they don’t have to interrupt their business day to meet photographers, go see printers or pick up copy.
“
Having Concierge Services help me with my brand has given me my own identity in print.
- Peter O’Brien
31
YOU SELECT Kate Miller
the Markets the Media • PRINT • EMAIL • SOCIAL • COMBINATION
Kate Miller
CBV executes
• Pre-set frequency • Low agent cost • Personally branded materials
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FACT CBV
will help you
design
and then
implement a market plan that will reach your customers and drive leads to you.
“
The Client Builder has been wonderful for us to help our frustrated Sellers who can’t or won’t sell right now. CBV gives better service than other property management companies we know, and it’s steady income which is fun for a change.
- Frank and Sharon Alters
33
BY USING...
will
• TELL MY CLIENTELE • LISTING BUILDER • BUSINESS BUILDER • CONTACT BUILDER • MARKET MAKER • CUSTOMER CONTACT MARKETING
X
you can grow your business Living the
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TELL MY CLIENTELE [a program for new agents]
A Transition Assistance Program that spans 5 weeks, including a Fletter, two E-Cards, Note Cards, and a Referral Postcard. 904.455.4554 katemiller@vanguardcb.com 1401 Kingsley Ave. | Orange Park, FL 32073 MaketheMovewithKate.com network
elite REALTOR®
E RN
™
Thank you!
Thank you! E RN
™
elite REALTOR®
network
904.455.4554 katemiller@vanguardcb.com 1401 Kingsley Ave. | Orange Park, FL 32073 MaketheMovewithKate.com
Week 1 - Fletter
Week 2 - Announcement
Week 4 - Custom E-Card
“
Week 3 - branded Note Cards
Week 5 - Referral Postcard
My ERN Designation through CBV makes me stand out from the crowd of Realtors.
- Eden Jordan
35
LISTING BUILDER
[Hyperlocal Campaign that is sent to homes in the surrounding area of your new listing over a 5 week period.]
BUSINESS BUILDER
[Hyperlocal Campaign that is sent to the market of your choice over a 10 week period.]
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CONTACT BUILDER
[grow your customer base using PRIZES, TECHNOLOGY and PROMOTION]
MARKET MAKER
[Saturate an entire neighborhood with your message at the lowest possible cost.]
“
What makes our company uniquely different? It’s how the agents are treated. When I say treated, I mean it! We are treated as though we are the customers. Customer service is always forefront; especially by our Concierge Service.
- Renee Pappy
37
CUSTOMER CONTACT MARKETING [Use our system to build YOUR business!]
Initial Buyer Contact Package
After Closing Letter Package
Homestead Deed Letter Package
Seller Loyalty Package
HUD-1 Letter Package
Buyer and Seller Packages
Our seamless programs will maximize your impact on consumers and other end users at a minimal cost.
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Property
MARKETING
PROPERTY MARKETING
[our Marketing Department does it all for you]
BRANDING A brand represents many more intangible aspects of a product or service: a collection of feelings and perceptions about quality, image, lifestyle and status. It creates in the mind of customers and prospects the perception that there is no product or service on the market that is quite like yours. In short, a brand offers the customer a guarantee and then delivers on it.
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Professional Photography
CB Vanguard provides complete Photography Services Professional real estate images make all the difference in selling a home. When done properly, they give the viewer a chance to experience the atmosphere of a home before they ever step foot on the premises. Professional photographs dramatically increase the likelihood that someone will click through to view more information about your listing. This will inevitably lead to more buyers touring your home, and raise your overall sales value.
“
Concierge services helps me to create and execute the marketing material that I would like to do but do not have the time for. and they do it at a far better cost and quality than I could do it myself.
- Dawn Welch
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YOUR BUSINESS
[We direct the business to the agent that created it]
Y O U
Our Internet lead generation program is well conceptualized and is a proven lead generator. Internet customers are from different age groups and find their information in different places on the internet; the only constant is that they are most likely to find the site they use by going through a search engine, such as Google. Sales Partner’s listings are placed on multiple sites including Realtor.com and Trulia.com. Merely having inventory on a site is not a guarantee that consumers will actually see it. Insuring that buyers actually view your property requires optimal display positioning on major real estate sites. All Coldwell Banker Vanguard listings are enhanced in the Realtor.com Showcase Property Program and Trulia.com’s Premium Priority program. Agents who have completed Vanguard’s Concierge Program have seen increases of as much as 300% in consumer contact through these sites. Most importantly we drive the lead directly to you, thus maximizing opportunities for you the agent, rather than a corporate relocation program.
d
r a u g n Va
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LISTING MARKETING
[Tier Marketing packages that makes ordering property marketing products easy and convenient] • Tier 1 • Tier 2 • Tier 3 • Previews Local Tier • Previews National Tier • Lifestyles Tier
“
I wanted a company that cared about me and my business. A company that could provide me the support, that I needed to grow into one of the top agents in the Jacksonville area. I needed a company that offered supportive programs and intelligent people, and that is what Concierge is all about.
- Marla Newman
43
TIER 1 MARKETING [all listings over 80K - No Charge]
TIER 1
All Listings Over 80K - No Charge Photography Services
Photo Uploads to MLS & Vnet
YouTube Video Creation and Posting to CBV YouTube Channel
Post Listing to ColdwellBanker.com
REALTOR.com Showcase Listing
Trulia.com Premium Listing Choice of 50 - 1 page flyers or 10 - 4 page Brochures
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TIER 2 MARKETING
[includes Tier 1 plus Postcards & Slide Show] TIER 2 - $99 Includes all of Tier 1 Plus Premium Presentation Photography Services
Photo Uploads to MLS & Vnet
YouTube Video Creation and Posting to CBV YouTube Channel
Post Listing to ColdwellBanker.com
REALTOR.com Showcase Listing
Trulia.com Premium Listing Choice of 50 - 1 page flyers or 10 - 4 page Brochures
Plus... Premium Slide Show Tour Creation and Uploaded to REALTOR.com
- Denise Demico
“
10 - 4 Page Brochures
I love the fact that I don’t have to shop around on the internet and catalogs for my personal branding and marketing materials. I have a team of Professionals (Concierge) that I can sit down with face to face and they will create and implement my marketing.
100 Just listed Jumbo Postcards
45
TIER 3 MARKETING
[includes Tier 1 plus Listing Builder] TIER 3 - $215
Includes all of Tier 1 Plus Listing Builder Program Photography Services
Photo Uploads to MLS & Vnet
YouTube Video Creation and Posting to CBV YouTube Channel
Post Listing to ColdwellBanker.com
REALTOR.com Showcase Listing
Trulia.com Premium Listing
Choice of 50 - 1 page flyers or 10 - 4 page Brochures
Plus... Listing Builder Program
- Just Listed Jumbo Postcards - Services showcase Postcards - Community Introduction “Fletters” with branded envelopes
10 - 4 Page Brochures
Premium Slide Show Tour Creation and Uploaded to REALTOR.com
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PREVIEWS LOCAL TIER
[includes Tier 1 plus Premium Previews Exposure] Previews Local - $99
Includes all of Tier 1 Plus Premium Previews Exposure Photo Uploads to MLS & Vnet
REALTOR.com Showcase Listing
YouTube Video Creation and Posting to CBV YouTube Channel
Post Listing to ColdwellBanker.com
Trulia.com Premium Listing Choice of 50 - 1 page flyers or 10 - 4 page Brochures
Premium Extended Photography Services
Plus...
Previews International Program Exposure
Premium Slide Show Tour Creation and Uploaded to REALTOR.com
20 - Premium Trifold Property Brochures
“
Concierge Service and the VNET erased my need for clerical help. The quality of the branding and marketing materials is superior to anything I produced with the help of my marketing assistant previously. If I’d have know how much Coldwell Bankers resources were going to make my life easier and put money back in my pocket- I would have changed brokers much sooner.
- Lisa Mordecai
47
PREVIEWS NATIONAL TIER [includes Tier 1 plus Previews Exposure] Previews National
Includes all of Tier 1 Plus Previews Exposure Photo Uploads to MLS & Vnet
Photography Services
REALTOR.com Showcase Listing
YouTube Video Creation and Posting to CBV YouTube Channel
Post Listing to ColdwellBanker.com
Trulia.com Premium Listing Choice of 50 - 1 page flyers or 10 - 4 page Brochures
Plus... Previews International Luxury Global Marketing Program At Discounted Prices
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LIFESTYLES TIER
[includes Tier 1 plus Premium Presentation] Lifestyles - $99
Includes all of Tier 1 Plus Premium Presentation Photo Uploads to MLS & Vnet
REALTOR.com Showcase Listing
YouTube Video Creation and Posting to CBV YouTube Channel
Post Listing to ColdwellBanker.com
Trulia.com Premium Listing Choice of 50 - 1 page flyers or 10 - 4 page Brochures
Premium Extended Photography Services
“
Plus... Premium Slide Show Tour Creation and Uploaded to REALTOR.com
I love being a Coldwell Banker Vanguard agent for many reasons, but one reason is because we can provide our Sellers with absolutely wonderful marketing pieces. Even the tier 1 marketing package, which is provided to us at no cost, is fabulous. My Sellers have been so impressed with what we offer them as far as marketing goes to help them sell their property. It is such a valuable tool to Coldwell Banker Vanguard agents and their customers.
- Stacey Sparks
20 - Premium Trifold Property Brochures Featuring Community Amenities
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WHERE CONSUMERS SEARCH [What CBV brings to the Table]
FACT
Yahoo! Real Estate
Top 10 Real Estate Websites September 2011
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Nielsen/NetRatings Ranks Realtor.com # 1
32 28 24 REALTOR.com
20 16 12 Zillow
8 MSN
4 0
1.1
Realtor.com
1.57 1.67
6.4%
Trulia.com
5.0%
Homes.com
7.4%
AOL Real Estate MSN Real Estate Rent.com FrontDoor Real Estate
7.4% 7.4% 7.4% 7.4%
FACT Apartment Guide
7.4%
Site Traffic = Bubble Size Engagement = the farther to the right, the more repeat visitation Stickiness = the higher, the longer time spent.
1.77 1.88 1.88
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6.6%
Zillow
Yahoo!
1.19 1.29 1.38 1.48
7.4%
Life...
FACT
Nielsen / NetRatings Report for Real Estate Web Sites January-December 2010 18,000,000 16,000,000 14,000,000 12,000,000 8,000,000 6,000,000 4,000,000 2,000,000 Coldwell Banker
Re/Max
Century 21
Keller Williams
Prudential
Nielsen/NetRatings The Coldwell Banker Brand has more unique web visitors than any other Real Estate Brand
FACT
1. Real Estate/Apartments 2. Realtor.com 3. Yahoo! Real Estate 4. Zillow.com 5. Trulia 6. MSN Real Estate 7. Ziprealty.com 8. Yahoo! - Zillow Real Estate Network 9. Homes.com Network 10. Rent.com
“ - Cindy Gavin
11. Coldwell Banker 12. Move.com 13. Apartments.com 14. Re/Max 15. ApartmentGuide.com 16. MyNewPlace 17. Rentals.com 18. ForRent.com Network 19. Apartment Ratings 20. LivingChoices.com
Our Concierge Department is just one example of how Pete has made Coldwell Banker Vanguard Realty the best place to work as an agent. With Concierge Services, I can go about doing what’s really important in my business, and that’s cultivating more listings and working with more buyers.
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Coldwell Banker Vanguard’s Listings on Realtor.com look like this: Headline
Agent Contact Information
25 Jumbo Property Photos Custom Property Description
Open House Alerts
Other Listings
School & Community Info
Contact Form
CBV enhanced provided services
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CBV enhanced provided services
“ - Paige Wajsman
I have thoroughly enjoyed my transition to CBV. The strongest attraction for me has been the professionalism of the other associates as well as knowing that they are all top notch agents who do not produce less than $2 million. I am also quite impressed with the relocation program that CBV has to offer. It is a nice “bonus” to my business.
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Using
To Sell Your Home
Approximately 9 million people visit Zillow each month!
CBV enhanced provided services
Marketing for your listing includes: Multiple Photos Creative Home Description Pricing Information Open House Details
You will be in immediate communication with buyers interested in your listing. They will contact you directly through the information on your listing’s on Zillow.
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Maximum Exposure We share our information with the BIG sites and the little ones
Plus MANY more!
“ - Vikki Powell
My decision to move to CBV is quite possibly the smartest business decision of my real estate career. The support and organization of this company sets THE standard for the entire industry. The respect, integrity and professionalism CBV shows their agents is amazing and appreciated! I’m here to stay...
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Your Benefits: Our Internet lead generation program is well conceptualized and is a proven lead generator.
Sales Partner’s listings are placed on over 20 sites including Realtor.com and Trulia.com.
Agents who have completed Vanguard’s Concierge Program have seen increases of as much as 300% in consumer contact through these sites. To insure that all Coldwell Banker Vanguard listings have optimal display positioning, all listings are enhanced in the Realtor.com Showcase Property Coldwell Banker Vanguard manages a Program and Trulia.com’s Premium Priority program. complete YouTube program that places videos of your listings on CBV’s YouTube channel while promoting the listing agent and driving leads to their personal website. Our program generates additional customers and gives our agents a point of difference to help sellers select Coldwell Banker Vanguard agents to place their home on the market. Our company takes the photographs, supplies the data feed to our vendor who provides voice over and placement.
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Technology that saves
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Stay in touch! Be branded! Don’t be boring! Focus on Real Estate!
VIDEO
Make a personal video and make a connection before your competition does. Pre-Sell yourself with video to first time homebuyers and out of town customers. Send out monthly video market updates. Make it personal and connect to a larger audience.
IDX SITE
Agents receive a personal vanity domain website. Each site is branded to the agent and offers full IDX feed. Video library hosting is available. All consumers inquires lead to the property detail pages of your site. Branded, professional, and valuable. MLS Update
Distressed Properties
Hyper Local Marketing
Non-Traditional Investors
Apartment Dwellers
Community Voices
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MOBILE ENHANCEMENT Commonly Provided Services
Don’t use their app... CBV enhanced provided services
... use YOURS!
“ - Kim Knapp
Having an innovative thought leader at the helm is a game changer. Understanding the timing of the market and how it affects our business is Huge, and that is Pete Dalton’s forte! Being at Coldwell Banker Vanguard for over 10 years, selling over 190 million, I have been able to expand and contract fluidly, keep my business streamlined, be surrounded by likeminded agents, have access to progressive tools and technology without the distraction of useless “shiny objects”.
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Don’t settle for just a generic app, get your own! With CBV you get your own custom made app for you and your clients to facilitate the sell or purchase of a home!
QR CODE
{
for more customers... QR Codes for real estate can be used to direct consumers to virtual
tours and gallery’s of homes or other real estate for sale. Even online payment calculators or forms for loan officers.
Print Ads Buyer Books
Seller Books
Flyers and Brochures
Business Cards
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Door Hangers
VNET
[The Back Office for CBV]
Coldwell Banker Vanguard manages a complete back office system “VNET” that allows agents to • Set up and access “My Business” • Manage Listing Marketing • Manage Personal Promotion • Manage files • Direct and manage email • Track production • Access images • View showing history • Direct VTEXT signs • Contact management program ETRACK • And much more! Our “VNET” program also places videos of your listings on Coldwell Banker Vanguard’s YouTube channel while promoting the listing agent and driving leads to their personal website. Websites are provided for every agent at
NO CHARGE
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Online Document Storage Can you live without your computer and mobile devices? If your Internet connection goes down, even for an hour, you probably feel like you’re missing an arm! We rely on cloud-based services every day and we’re plugged in at all times, even on the go. There is so much more to do online than surf web pages and check email, the cloud offers opportunities to connect with others, share information, and conduct business like never before. Online Document Storage fits right into your life, personally and in business. Our service gives you the ability to store all your files in one place. Have them at your fingertips, and share them effortlessly with friends, associates, and customers. No more disks or USB sticks, unreliable copies, or compatibility problems between computers. Access your files anytime, anywhere, and on any computer or mobile device. There are no long-term contracts, giving you the flexibility to upgrade or downgrade as your needs change. Now that’s convenience!
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Coldwell Banker Vanguard Only CBV brings you the tools to grow YOUR business Only CBV makes accessing the tools EASY!
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BLUE VIEW
[Company Information eResource Center]
Coldwell Banker University速 offers offices a wide variety of classes and continuing education programs that can be taken in-person or online. Accessible from our virtual university, cbu.com, Coldwell Banker University速 offers a robust suite of certification, development and technology training programs. The Coldwell Banker brand will differentiate you from the competition. With more than 300 classes and continuing education programs available 24/7 online, in class or on location, you have access anytime, anywhere!
Life...
Training is available for Sales Associates with courses that focus on core skills and productivity enhancement such as eFastStart for new Sales Associates and BOO$T, BreakOut and BreakThrough for experienced agents!
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Thousands of leading corporations use electronic signatures to get contracts signed faster and close more business. For several years now, electronic signature laws have permitted the use of electronic signatures, but the adoption of electronic signatures has not occurred because (until EchoSign) no one bothered to make it easier than using paper.
“ - Mona Gardella
The services provided through Concierge Services is what ultimately brought me to Coldwell Banker Vanguard Realty. I knew that I needed the support that Pete Dalton was offering in order to grow my business.
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Official Real Estate Company Of The Jacksonville Jaguars
904.504.8893 PeteDalton@VanguardCB.com