President's Message

Keys to Finding the Right Buyer

Technology plays a key role in many endeavors today, and selling a home is no exception. Predicting who is most likely to buy a property enables real estate agents to work with sellers to target the right audience, increasing the likelihood of selling a home quickly and for the best price.

At Coldwell Banker Realty, independent agents have an edge

when it comes to identifying the right buyers for a home. CBx,

an innovative app developed exclusively for the Coldwell Banker ®

network, uses big data to give agents insights they can use to determine the right listing price and present them with a profile of the most likely buyer for a home.

Clark W. Toole III President, Florida Coldwell Banker Realty CBx analyzes multiple data points, including: median age, average education level, homes with children, median commute time, average household income and median mortgage debt.

CBx and other tools and technology are vital, but the first step to selling your home is finding an experienced real estate professional who knows the local market, its history and the latest market trends.

Coldwell Banker affiliated agents are armed with the best analytical tools as well as an experiential understanding of the communities where they live. Marrying big data with the expertise of an agent offers a winning combination, enabling the agent to find a buyer for your property sooner.

If you’re looking to sell or buy a home, contact your local Coldwell Banker Realty office today. To view all available homes in your area, visit ColdwellBankerHomes.com.