President's Message

Clark W. Toole III President, Florida Coldwell Banker Realty

New Year. New Look!

Happy 2020!

I’m excited to introduce a bold new name and logo, which we will be launching across Florida in January.

Our new North Star logo features the five-pointed star, a recognized mark of excellence that symbolizes the quality of service we’ve provided since 1906. The North Star also perfectly represents how Coldwell Banker has been guiding people home for more than a century – longer than any other national real estate brand.

With the new logo, we are also changing our name to Coldwell Banker Realty. Why the change? Most buyers and sellers would never know it, but our company does business under 12 different names across the country. So, if you sell a home in Florida with Coldwell Banker Residential Real Estate and buy a condo in Atlanta using a Coldwell Banker Residential Brokerage agent, you would naturally assume these were two different Coldwell Banker companies. But we are all part of a powerful brokerage that has been #1 in the U.S.* for 22 years, with offices in major cities from coast to coast.

What isn’t changing is the exceptional service, innovative programs and local market knowledge that Coldwell Banker agents have been providing for more than 110 years. These agents continue to be focused on ethical conduct, excellent service and using the newest technology to provide you with a better experience. They are also connected to a broad global network, with more than 92,000 agents across 44 countries and territories, so your property will be promoted out-of-state and internationally, greatly expanding your pool of potential buyers.

If you’re planning to sell or buy a home, contact one of our local offices today. We are excited about our brand-new look and would love to hear from you.

We wish you a happy, healthy and fulfilling year ahead!

* NRT is ranked #1 in closed residential sales volume (calculated by multiplying number of buyer and/or seller transaction sides by the sales price) from 1996-2018 in the U.S. Data obtained by REAL Trends Survey, 1996-2019.

Homeward Bound

Welcoming 2020 Trends Inside

By Tracy Ellison