CBUS STYLE AUGUST 2013
NEW BOUTIQUES, NEW DESIGNERS!
BEST trends IN COLUMBUS,
FOR YOUR STYLE!
LATEST FASHIONS 1
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4....Letter from the Editor
table of contents
What CBUS STYLE is all about.
12....Columbus’ Up and Coming Designers
New Designers trying to make it in
Columbus
3....News Brief
Thread named top women’s clothing store, Columbus 3rd in US for fashion design, and new American Girl Doll
store OPEN!
4....New Shops, New Styles!
Your new favorite places to shop in the
614 to get your new favorite clothes.
13....Maren Roth 14....Allison Jayjack 15....Niki and Josh Quinn 16....Top Trends: Columbus
What everyone’s wearing in the 614.
5....Ladybird
17....Business
6....Rowe
18....Prep
7....Tigertree
19....Edgy
8....Wigging Out
20....Glam
Columbus model featured wearing four Columbus designed wigs.
21....Buckeye
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from the editor
What is fashion? Fashion is whatever you want
it to be. Fashion is an individual’s way of saying something about themselves without having to say a word at all. Fashion is a way of personal expression and without a doubt, a form of art. CBUS STYLE is a magazine based around Columbus fashion, or the personal expression of Columbus. CBUS STYLE is your chic fashion magazine, but with a Columbus twist. What separates CBUS STYLE from other fashion magazines is it’s way of educating readers on highest fashions, but also giving them that community feeling and allowing them to relate to their favorite city. Go Bucks!
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news brief
As a result of the Columbus College of Art and Design, Columbus was recently ranked 3rd in the Nation for fashion design only behind New York and San Francisco.
Thread on Grandview has been named the
American Girl Doll store is officially OPEN!
top women’s clothing store in Columbus by
The ‘doll sanctuary’ is located at Easton near
Columbus Alive!.
the Northface and Eddie Bauer.
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NEW SHOPS, NEW STYLES!
NEW B OUTIQUES IN C OLUMBUS 04
Ladybird
Located at 716 North High Street in the Short North,
Ladybird is the perfect boutique for any girl who loves either contemporary or vintage fashion. Opened in 2008, by Allison Jayjack, Ladybird has been buzzing with shoppers eager to get the latest trends. The reason Columbus loves Ladybird is it’s eclectic mix of style. It’s nearly impossible to walk in and leave without finding something you absolutely love. From vintage to rocker-chic, Ladybird has got it all and nearly everything is hand-picked! Jayjack considers her store, “Classic Americana style with a twist.” Not only does Ladybird sell clothing, but also shoes, bags, and jewelries so buyers can put together the perfect outfit. Ladybird’s price range can be considered reasonable for what it has to offer. Although it is definitely not considered cheap, Ladybird is certainly not expensive. So if you’re interested in some new styles, but something a little bit different, Ladybird is the store for you!
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rowe
Looking to update your closet? Rowe has got you covered. Filled with choices upon choices of contemporary clothing, Rowe is the perfect boutique that will be sure to give you the fashion forward look you’re going for. Nestled in the heart of the Short North, Rowe is located at 718 North High Street. In 2006, Maren Roth created a small New York style boutique she calls, Rowe. With in the first couple of months, Rowe was a hit in Columbus. Roth wanted to take Rowe even further and decided to begin sharing Rowe all over the country at trunk shows. What sets Rowe apart from other boutiques is its way of giving you a smalltown, friendly shopping experience, but giving you that same high fashion, big city wardrobe you’re going for. Yes, some of the store’s items are a tad expensive, but if you’re in for a splurge, Rowe is the place to go, plus they carry men’s AND women’s clothing! Roth has a strong fashion background and hand picks everything in the entire store. Rowe carries trendy clothing that’s hard to locate in Columbus. Rowe brings a little bit of New York City back to Columbus! 06
Tigertree What’s your style? Maybe a little more vintage yet free spirited? Tigertree is the way to go. Located at 787 North High Street, Tigertree is a quaint little shop opened in 2007. Owners and also spouses, Niki and Josh Quinn, opened the store on their way to California,, but fell in love with Columbus. The name came from the title of the book, Tigertree. Not many clothing stores were in the Short North at the time so tiger tree instantly took off. The Quinns say that the store does not have a specific style, it’s mainly a collection of their favorite things. Tigertree carries a wide variety of funky items- a little bit retro, a little bit modern making it different from other Indie apparel stores. Another perk about Tigertree is that they sell more than just clothing! From paper wallets to vintage tennis racquets, you never know what sort of interesting purchase you’ll walk out with. It’s not just a shopping trip, but a fun experience. Tigertree is on the expensive end of the scale, but what they have to offer is definitely worth it. If you’re looking for a gift, accessories, or an outfit, Tigertree has it.
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Wigging Out: Columbus born model, Chloe Garber is featured in this issue wearing four different wigs made and designed in Columbus by 08
Desiree Burriss.
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Columbus’ Up and Coming
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DESIGNERS
MAREN ROTH
Maren Roth has loved clothes since her
first stroll down New York City’s 5th Avenue at age 5. She knew that one day she would return and immerse herself in New York City’s fashion forward culture.
Her journey began, believe it or not, in
Madison, Wisconsin where Maren concentrated her studies at the University on public relations and consumer journalism. However, her passion for style could not be sated. She took many classes outside of her major, including art and fashion design classes, quenching for the moment her thirst of all things fashion. Madison couldn’t keep her away from New York for long, though. The summer before Maren’s senior year, she took a much sought after internship at DNR, the men’s fashion trade magazine. After graduating, she began putting her degree and passion to good use, stepping into the NYC fashion world like she had belonged all her life- which perhaps she had. She began her career working on Public Relations accounts for such designers as Perry Ellis, Genny for Byblos, Louis Feraud, Autumn Cashmere and several designer denim companies. As her reputation for hard work, an understanding of the exclusive fashion trade from the inside, and her general knowledge of fashion grew in stature, so did her clients. She began freelancing for Calvin Klein, Emanuel Ungaro, and Leonard Paris.
As she had hoped, her love of and commitment to fashion were paying off. Soon, she was handling
accounts for Technomarine, Chimento, Ellen Tracy and Amasale. Soon after, she was offered a prestigious position as Director of Public Relations for Simon Showroom, heading up more contemporary accounts and favorites of young Hollywood, such as Paul & Joe, Lauren Moffatt, C&C California, Foley & Corinna, Mimi & Coco and Cristi Conaway.
In the fall of 2005, Maren decided to make the
move back to Columbus in order to be closer to her family and bring her experience and knowledge to the Columbus fashion scene. In 2006, a small moveable boutique under the name of, Rowe, was born. Article from: http://www.roweboutique.com/maren-roth/
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A L L I S O N
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“I’ve been around retail all my life,” said Allison Jayjack, 26, the owner and creator of Ladybird who is eager to share her sophisticated vintage style with the fashion forward of Columbus. Allison’s love of fashion dates back to playing dress up in her grandma Harriet’s old treasures. Since then, she hasn’t stopped mixing the vintage and the modern, establishing styles and trends in the heart of the Short North. The store is thoughtfully staged with displays, artwork and vintage books and photographs - many of which are original family prints. After graduating from Marshall University with a degree in fashion merchandising, Jayjack, a Dublin native, spent time in New York City before joining Abercrombie, where she opened new stores in Toronto. After returning to Columbus, Jayjack worked and sold jewelry to Grandview’s Principessa. In November of 2008, Ladybird opened its doors to Columbus, Ohio. The shop is the culmination of the vision, travels and life experience of Allison Jayjack (supported by her lovely family and friends, of course). While clothing from upscale designers such as Susana Monaco, Built By Wendy and Charlotte Ronson are a large part of Ladybird’s inventory, the heart of Ladybird is its vintage jewelry, accessories and bits of clothing. “I have always loved vintage jewelry,” Jayjack said. “My grandmother has boxes upon boxes of it and I was always obsessed with it.” Jayjack first started selling her redesigned vintage jewelry at parties and local boutiques, including Ivy Hill, which occupied the space before moving to St. Louis, Mo. The boutique boasts a diverse inventory that includes Alternative Orange Label tees, BLVD signature handbags, vintage jewelry and many lines that cannot be found anywhere else in Columbus, Jayjack said. Because items range from $15 vintage scarves to $370 For Joseph leather jackets, shopping at Ladybird can be a treat even for shoppers on a budget. Article from: http://www.thelantern.com/2.1347/allison-jayjack-dublin-native-opens-vintage-shop-ladybird-1.73526#.UfAd-hj9orc
J A Y J A C K
Niki and Josh
Quinn
Niki Quinn didn’t really have plans to go into business for herself. She had just finished up a dual degree at The Ohio State University in marketing and transpor-
tation & logistics. All logical signs were pointing to her getting a “real job” in a corporate setting, but it didn’t feel like the right move for her. Enter her then boyfriend, and now husband and business partner, Josh Quinn. He was working on his own in Los Angeles and would come to visit her. On one of his visits, he gave her a wallet he made himself out of an old book, Tiger tree (American language today). It was a nice gift, but an even better idea. Of course, being the prototype, it needed some improvements, but it was a good product and a great way to reuse discarded library books. Josh wanted to make more and develop the wallets into a product line and business model. Niki wasn’t so sure. But she’s always been the more reasonable and analyzing half of their partnership, while Josh has been the passionate risk taker. He took the Tiger tree wallet back to Los Angeles, walked into Fred Segal and asked for the buyer. The buyer just so happened to be there, looked it over, and took 20 wallets. “Getting into the best boutique was really lucky for us,” says Niki. “I really credit that moment as what got our business going.” Niki and Josh put together a business plan and Maxine, Dear was born. She moved out to Los Angeles to make things with Josh. Later on they made their best purchase, which was an industrial sewing machine. They needed it to keep upwith the demand for their wallets. After being featured twice by The New York Times, Maxine, Dear received calls from Bergdorf Goodman and Henri Bendel for their product. At one time, the couple had products in 100 stores. It was hard to keep up, mostly because it was just the two of them, but also because their wallets require a specific kind of book, which was sometimes hard to find. Going to estate sales and looking through the remains of people’s belongings was wearing them down. They needed another idea. They started making belt buckles that could be made from other types of books. Living in Los Angeles was fun, but it got expensive. Their dream was to move to the east coast somewhere and open a shop. Columbus seemed an ideal choice− Niki had gone to school there and had family close by. They started scouting for retail spaces and found a spot at 17 Brickel St. At the time (2007), there were not many clothing stores in the Short North. They were opening Tigertree about the same time Maren Roth was opening Rowe Boutique. Niki thought it was something “Columbus was ready for.” It was. Columbus Underground readers voted Tigertree second Best New Shop of 2008 and awarded them with Best Store for 2009 and 2010. Article from: http://www.themetropreneur.com/columbus/work-maxine-dears-pretty-studio-space/
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Top Trends: Columbus What Everyone’s Wearing in the 614 16
business High-waisted hello! Conservative for the office, but accents your curves at the same time! It’s a double wammy!
Peplum! Peplum! Peplum! We love this chic, yet professional look!
Dress up any plain tee with a blazer and some pointed toes! You can’t go wrong!
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Don’t sweat it! Throw a sweater on to give you that preppy and sophisticated look.
Capris please! Capris are the key to classy this season.
PREP Remember: sometimes simple, is better. Prep doesn’t mean all dolled up. Basic is better.
Odds are, if it’s gotta a collar, we’re loving it.
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Tights are your new best friend! Black tights are the perfect ingredient to make an outfit just a little more edgy.
D Can you say cut off? Get that off the wall look with a cut off shirt and some cut off shorts.
Bootilicious. Combat boots are the perfect way to give a girly outfit, that edgy look.
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Leather loving. Nothing says badass like a leather jacket and boots.
Y
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GLAMOROUS Diamonds are a girl’s best friend. If it’s got sparkle, it’s got glam.
Glamor means pretty and glamor means party. Dress up a simple outfit with a show stopping blazer.
Go hard or go home. Being glamorous is your chance to be a star so think big and think bright! Better yet, think pink!
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B u c k e y e
They may be Buckeye wear, most would say those jerseys definitely aren’t a fashion statement. Try scarlet and grey scarves! They’re adorable and they’ll keep you warm in ‘The Shoe’ during that chilly football weather.
Some call it crazy, we call it Buckeye love! A simple dress turned into stylish, yet authentic Buckeye wear.
Comfy and cute?!?! We found this adorable sweater at Columbus born, Homage. Be comfy, cute, and still be a Buckeye! It’s a definite winner!
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