How to select the right Business Coach

By Troy Marchant, Director, Adviceco Chartered Accountants

BEING A GOOD business operator is not enough in a competitive market. Having someone to bounce your ideas off and help you with ‘your blind spot’ really makes a difference.

There are some important considerations when selecting a Business coach or sales trainer for your organisation.

1. Comfort and trust equals rapport

You must feel you are in a non-judgemental environment when interacting with your BUSINESS coach or sales trainer, meaning you feel comfortable, safe and willing to have open communi- cation. Yes, at times you may feel vulnerable and raw, which is uncomfortable. However this mood state is needed to allow your coach to gain insight into you as an individual. Only then can they identify the skill development required and support positive behavioural change.

So before engaging a BUSINESS coach or sales trainer, ask yourself the following questions: Do I feel comfortable with the coach, safe to share my fears, concerns, limitations and weaknesses? Do I like their style and approach? Do I trust they have the skills to help me reach my true potential?

If your answer is yes, rapport can be established. It’s not rocket science when you think about it. It’s no different from why your clients choose to work with you!

2. Be realistic with your goals and expectations

What do you really want to achieve? Is it realistic? Do you have clear steps to a

Why Business Owners On The Central Coast Choose Ccbr To Grow Their Business

It’s

✓ They can reach over 20,000 business readers every month.

✓ Most widely read and trusted business publication on the Central Coast.

✓ The repetition of your ad every month means readers will get to know you and remember you.

✓ Independent surveys show 94% of readers will use the CCBR for reference when looking for suppliers.

I’ve seen Business Owners that try to take shortcuts. Hard work, means hard work and there is ‘no change’ without ‘change’.

3. Skills and the experience to back it up edgaradams@ccbusinessreview.com.au

It’s most important that your Business coach has real life experience in business development or sales. Have they actually sold anything? Many coaches use vague approaches such as ‘How to generate new business’ or ‘Generate more business through effective networking’, etc. Its important they can demonstrate how they have ‘won business’.

4. Has the coach walked in your shoes?

CENTRAL COAST BUSINESS REVIEW FEBRUARY 2023

A STOCKBROKER RECEIVED notice from the Taxation Office that he was being audited.

He showed up at the appointed time and place with all his financial records, then sat for what seemed like hours as the investigator pored over them.

Finally the Taxman looked up and commented, “You must have been a tremendous fan of Sir Arthur Conan Doyle.”

“Why would you say that?” wondered the broker.

“Because you’ve made more brilliant deductions on your last three returns than Sherlock Holmes made in his entire career.”

A wealthy investor walked into a bank and said to the bank manager, “I would like to speak with Mr. Reginald Jones, who I understand is a tried and trusted employee of yours.”

The banker said, “Yes he certainly was trusted. And he will be tried as soon as we catch him.”

As the plane was flying low over some hills near Athens, a lady asked the stewardess: “What’s that stuff on those hills?”

“Just snow,” replied the stewardess.

“That’s what I thought,” said the lady, “but this fellow in front of me said it was Greece.”

A young man asked an old rich man how he made his money.

The old guy fingered his worsted wool vest and said, “Well, son, it was 1932. The depth of the Great Depression. I was down to my last penny.

“I invested that penny in an apple. I spent the entire day polishing the apple and, at the end of the day, I sold the apple for threepence.

“The next morning, I invested money in three apples. I spent the entire day polishing them and sold them at 5:00 pm for one shilling. I continued this system for a month, by the end of which I’d accumulated a fortune of five pounds.”

“And that’s how you built an empire?” the boy asked.

“Heavens, no!” the man replied. “Then my wife’s father died and left us two million dollars

An accountant dies and goes to Heaven. He reaches the pearly gates and is amazed to see a happy crowd all waving banners and chanting his name.

After a few minutes St. Peter comes running across and says, “I’m sorry I wasn’t here to greet you personally. God is looking forward to meeting such a remarkable man as yourself.”

The accountant is perplexed. “I’ve tried to lead a good life, but I am overwhelmed by your welcome,” he tells St. Peter.

“It’s the least we can do for someone as special as you are. Imagine, living to the age of 123 and still looking so young,” says St. Peter.

The man looks even more dumbfounded and replies, “123 years old? I don’t know what you mean. I’m only 40.”

St. Peter replies, “But that can’t be rightwe’ve seen your time sheets!”

Q: What is the best thing about Switzerland?

A: I don’t know, but their flag is a big plus.

Contributed by Lucy

Cheal

Two gas company servicemen, a senior training supervisor and a young apprentice were out checking meters in a suburban neighbourhood.

They parked their truck at the end of the street and worked their way to the other end.

At the last house, a woman looking out her kitchen window watched the two men as they checked her gas meter.

Finishing the meter check, the senior supervisor challenged his assistant to a race down the street and back to the truck to prove that an older guy could outrun a younger one.

As they came running up to the truck, they realized the lady from that last house was huffing and puffing right behind them. They stopped and asked her what was wrong.

Gasping for breath, she replied, “When I see two gas men running as hard as you two were, I figured I’d better run too!”

Quote of the month

“The superior man is modest in his speech, but excels in his actions.” Confucius