Caney Creek Student Media Handbook & Guide

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Student Media Staff

Copyright © 2020 Stephen Green All Rights Reserved. No parts of this book may be reproduced for any reason without expressed written permission of the author.

To have an independent, truly independent, free press – fiercely independent press when necessary – is the red beating heart of a democracy. — Dan Rather

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Welcome! Congratulations on being selected to become a part of Panther Student Media! You are joining a program known for its professionalism, ethical behavior, quality product, attention to detail and care for the community. The staff has worked hard producing the yearbook, newspaper and website to inform the community and preserve the history of the school since the building opened in 1997. More than anything, you are joining a family. The people you will work with will become your friends and family for however long you will be with us in this program. Everyone is welcome with open arms and your perspectives valued. You will hold each other accountable, be there for each other in stressful times and, importantly, have fun! No journalism program can function without parties, celebrations and other team bonding that helps break the tedious work we do day in and day out. We hold regular gatherings, as we’ve named them, to celebrate birthdays, achievements and other milestones both staffwide and individually. It should be noted that we do a lot of work. It is hard work. It requires dedication, commitment and attention to detail that will benefit us all in the long run. I have no doubt you are capable of such work, but be aware that your commitment is required, not suggested. If you stick with it, this program will be one of the most rewarding and motivating groups you will ever be a part of. You will build a portfolio, enter competitions, meet tons of new people, tell amazing stories and create relationships that will last potentially forever. The entire CCHS Media staff looks forward to incorporating you into our family in the new year and producing outstanding, inspiring and authentic journalism to serve this community for years to come. With excitement, Stephen Green Panther Student Media adviser

TABLE OF CONTENTS 4 5 6 7 8 10 14 15 24 31 37 38 39 40 42 43 44 45 46 48

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Staff Job Descriptions Adviser Job Description Staff Heriarchy Staff Expectations Quick AP Style Guide Basic Journalism Terms Staff Database Links Helpful Websites for Journalists Staff Policy Code of Ethics Staff Communication Social Media for Journalists Your Password Book Staff Grading Procedure Newspaper Production Schedule Yearbook Production Schedule Reporting & Interviewing Tips Video How-To Staff Application Clubs & Orgs List

49 Sports List 50 Story Idea Pitches 51 Potential Story Ideas 52 Photo Editing Protocol 56 InDesign Basic Terms & How-To 59 Basic Yearbook Spread Design 60 Basic Newspaper Design 61 Reputable News Sources 62 Camera Settings Quick Reference 64 Composition Reference & Tips 66 Sports Photography Guide 68 Yearbook Story, Headlines & Captions 70 General Writing Tips 71 Basic News Writing Structure 72 Types of News Stories 73 Common Copy Editing Symbols 74 Editorial Cartooning 75 Structuring Arguments 76 Writing Opinion 77 Writing Features

78 81 82 83 84 86 87 88 89 90 91 92 93 94 96 98 100 102 112

Feature Lede Types Alternative Story Forms/Alt Copy Conducting Polls & Surveys Headline Styles Posting Photo Galleries Lettering Policy Student Media Budget Staff Sales Expectations Possible Sales Script Patron Sales Pitch Patron Contract Yearbook Contract Yearbook Senior Tribute Info Demographics & Sponsorships Newspaper Business Ad Rates Yearbook Business Ad Information Newspaper Org Ad Information Media Law Basics My Notes

It matters not what someone is born, but what they grow to be. — Albus Dumbledore


Staff Directory Newspaper Editor-in-Chief Yearbook Editor-in-Chief Yearbook Editor-in-Chief Website Editor-in-Chief Photography Editor Photography Editor Marketing Director Design Editor News Editor News Editor Opinions Editor Features Editor Student Life Editor Clubs & Organizations Editor Sports Editor Sports Editor Portraits Editor Groups Editor Ads Editor Index Editor

Ashton Rushing Omar Perez Julian Mendez Kiley Neeley Emily Alfaro Lexi Amador Gallant Sloan Bethany Barnes Roberto Garcia Marissa Salinas Johnathan Whitmire Julea Henthorn Alyssa Herdon Katie Cooper Elyn Zamudio Jaden MacKinnon Annali Ward Adrian Arriaga Adolfo Paredon Nathan Ramshur

Senior Staff

Jacquelyn Bahena, Joshua Baldwin, Vanesa Garcia, Brian Zarza

Junior Staff

Leonardo Ambrosio, Aaron Bloomfield, Luis Campos, Kimberly Castillo, Isaiah Collins, Kately Diaz, Esmeralda Garcia, Amy Hernandez-Perez, Marissa Herrin, McKenna Lee, Nadia Molina, Angel Ramirez, Angel Ramos, Litzy Reynoso, Lauryn Reza, Steven Rubio, Cristian Sanabria Torres, Brianna Warriner

Adviser

Stephen Green

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Staff Job Descriptions Newspaper Editor-in-Chief

Person in charge of final editorial decisions regarding print newspaper product, collaborating with print and design editors, making content assignments, and final copy editor for all print copy. Meets with reporters on all Big Story package Maestro sessions and approves final print design.

Yearbook Editor-in-Chief

Person in charge of final editorial decisions regarding print yearbook product, collaborating with print and design editors, making content assignments, and final copy editor for all print copy. Makes final decisions on theme and other big picture items like cover design and deadlines.

Website Editor-in-Chief

Person in charge of final editorial decisions regarding online news product, collaborating with photography and deisgn editors, making content assignments, and final copy editor for all web copy. Head breaking-news reporter and in charge of assignments during times of web-only new and social media content.

Photography Editor

Marketing Director

Design Editor

News Editor

Person in charge of control and direction of advertising, product sales and staff recruitment for Panther Student Media products and staff. This includes cultivating businesses and interested in supporting student publications, advertising design, selling senior tributes, selling yearbooks, hosting fundraisers and events for publicity, and other marketing-related tasks as needed. Person in charge of leading and executing the visual graphic design of the CCSM publications. This person also acts as the chief tutor for Adobe InDesign and organization of pagination work flow, as well as creating and brainstorming graphic elements for enhancing visual storytelling. Person in charge of all campus, district, city, regional, state, national and international news coverage. This person also leads the Big Story team and is a part of the breaking news team.

Opinions Editor

Person in charge of soliciting, collecting and brainstorming all opinion content for the publication including letters to the editors, guest columns, columnists, reviews, and editorials.

Features Editor

Person in charge of finalizing all feature and profile stories of individuals or groups, as well as helping direct the brainstorming and development of feature ideas for breaking news, Big Stories and yearbook.

Student Life Editor

Clubs & Organizations Editor Sports Editor

Person in charge of directing coverage of campuswide events, trends, pop culture, non-school student activity, academics, hobbies, and other parts of life that affect students or students participate in like food, technology, fashion, etc. Person in charge of organizing beat coverage of non-sport clubs or organizations on campus, events they host and creating a weekly wrap-up of club goings on. Person in charge of organizing beat coverage of campus and non-campus sports including daily sports score updates, team scoreboards and records, features, columns, and changes to sport rules from UIL and other governing bodies.

Portraits Editor

Person in charge of developing design and content ideas for the yearbook portrait section, as well as checking all names, eliminating duplicates, and organizing senior quote collection, if needed.

Groups Editor

Person in charge of collecting and organizing all rosters/memberships for clubs, organizations and sports for entry into the yearbook groups section. Also in charge of developing design and content ideas for the yearbook groups section, as well as checking all names, and the groups section design team.

Ads Editor

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Person in charge of collaborating with publication editors to collect and brainstorm photography assignments to enhance the visual storytelling aspect. This person also acts as the chief tutor for Adobe Photoshop questions and organization of equipment and photo storage.

Person in charge of leading ad design and blocking out ad locations in publications, checking to ensure all advertisers are placed in publication and sending proofs to people who purchased ad space.

Index Editor

Person in charge of developing design and content ideas for the yearbook index section, as well as ensuring all pages have been properly indexed including students, faculty, staff, organizations, and other people or organizations mentioned throughout the yearbook publication.

Senior Staff

Returning members of staff who get first choice on assignments. They are required to help mentor incoming members on staff organization and practices.


Adviser Job Description Requirements from Conroe ISD: • Instruct students in journalism courses such as (but not limited to): Journalism, Independent Study in Journalism, Advanced Broadcast Journalism I, II, III, Photojournalism, Advanced Journalism, Yearbook I, II, III, and Advanced Journalism Newspaper I, II, III in grades 9-12. • Actively participate in required activities for the year, including those that take place during the summer break. • Provide opportunities for students to develop practical skills in media production and be able to identify, research, and produce journalism for a wide range of media. • Adhere to scholastic journalism principles as established by organizations such as the University Interscholastic League, the Texas Association of Journalism Educators, and the Columbia Scholastic Press Association. • Attend competitions in which students compete (UIL, CSPA, TAJE, etc.). • Attend training/workshops with students to enhance publication content and design. • Provide regular opportunities for coaching outside the school day for UIL competitions. • Interact with the junior high school journalism advisers as part of a vertical team. • Produce annual coverage of school activities in a yearbook. • Coordinate senior, underclass, and staff photos with the school’s professional photographers. • Coordinate advertising and sales programs to fund the publications. • Uphold primary responsibility for the final yearbook product. • Serve as a communication link between the publisher and administration. • Work with principal in selecting and securing an appropriate yearbook contract. • Recruit and/or use published elective policies to create a functioning yearbook staff capable of producing a high-quality product. • Provide opportunities for students to make meaningful contributions to the yearbook (providing opportunities for growth and learning). • Assign photographers/reporters for school functions, and supervise students at events where they are taking pictures. • Meet all publisher-imposed deadlines in order to keep final cost down, collect payments for yearbook, and oversee budget. • Respond to inquiries from parents regarding payment. • Work with the principal to choose the most appropriate distribution method. • Make arrangements for delivery of yearbooks to students who have moved.

Staff Adviser Requirements: • Appoint and train editors, who will make assignments, coverage decisions and manage the staff operations. • Advise students on best journalism practices. • Make suggestions for story ideas and edits to existing stories with the understanding the student journalists have final say over content decisions within the limits of Constitutional law regarding scholastic media. • Provide training on marketing, sales and staff recruitment. • Grow and select staff for future years. • Host camps and/or trainings outside of school, or provide opportunities for such trainings, for further staff development. • Provide equipment necessary for expectations. • Re-train staff every year. • Assign mentor/mentee pairings for new staff members. • Provide opportunities for staff bonding activities. • Bring in outside experts in the journalism field and/or offer field trips to expand the horizons of the journalists in the program. • Provide access and advice for legal resources related to scholastic journalism. • Provide opportunity for student journalists to pursue topics of their choosing within legal limits. • Create and publish the staff manual both online and in print. • Provide leadership training for editors. • Reward staff members through creation of a lettering policy, and other intraschool awards.

Do or do not; there is no try. — Yoda

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Staff Heirarchy Marketing Director

Editors-in-Chief

Section Editors

Photography Editor

Reporters/ Designer

Photographers

Design Editor

Graphic Designers

Social Media Director

Marketers/ Salespersons Texas Legislature

Voters

Governor

U.S. Dept. of Education

Texas Board of Education School Board Superintendent Principal Adviser

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Sometimes it is the people who no one imagines anything of who do the things that no one can imagine. — Alan Turing


Expectations A grade of 90+ should be expected in this class. Any grade lower is a sign you are not doing your work in a timely manner. You may be removed from staff at semester if your presence is not beneficial for staff. You are expected to treat this as a job. If you agree to something, do it. Equipment should be properly checked out and returned BEFORE school on the day following an assignment. Repeated infractions of this could lose privileges of taking cameras home. Respect the hierarchy of the organization. We all have a job and responsibilities. Do not fight with other staff members. We are a family. Have fun and participate. This is supposed to be as fun as it is rewarding! If you are thinking about leaving the program for any reason at all, please talk to the adviser first. Any misbehavior at school or school events may result in losing some staff privileges. Remember: Respect is earned, not automatic. Do not take criticism personally. This is a learning experience. We all make mistakes. Fix them! You get as much out of this as you put into it. This is the place to grow and earn skills you can use in the real world! We’re a real, multi-thousand dollar business. Take advantage of this opportunity! Mr. Green’s job is to push you to your full potential, not be your best friend. He might seem angry with you, criticize your work, or ask for better quality work, but he always, always be there to support you. There will be times you are angry with him, don’t understand a decision, or want to quit. Talk with him and be open about your feelings! You own the copyright on the yearbook, newspapers, photography, and stories. However, you are responsible for producing them. This is your product and not mine. I will not create it for you.

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Quick AP Style Guide MONTHS/DATES/TIMES

Abbreviate months with six or more letters if used with a specific date. Spell out those with five or less letters always. Spell out months when there is no specific date. For days of the month, use only numerals. Do not use nd, rd, or th. Do not abbreviate days of the week...ever. Use only day of the week if within seven days from publication. Use numerals, a space, lowercase letters, and periods for a.m. and p.m. Do not use extra zeros on times. Use noon and midnight rather than 12 a.m. or 12 p.m. Use year only if not in current year.

NAMES/TITLES/CLASSES

For all people (adults and students), use full names on first reference. On second reference, use only the last name.

Aug. 13, June 6, May 31 In September, the team ... The class begins in February 2015. Aug. 2, Sept. 3, April 4 Wednesday, Monday, Saturday The next game is Wednesday. The next game is Saturday, Feb. 14. 7 p.m., 10 a.m., 1:45 p.m. The club will meet at noon. It is midnight. Today is Jan. 18. My actual birthday was Dec. 4, 1991. Junior Jane Smith ...

Later, Smith realized ...

If two people with the same last name are quoted in a story, use first and last names.

... Jane Smith explained. Jenny Smith also believes...

Formal titles are only capitalized when they appear immediately before a name. Just make sure it’s a formal title and not merely a job description (teacher, coach, etc.).

Jenny Smith, auto club president, ... Under Mayor Bob Jackson, the town seemed to thrive, but basketball coach Joe Jones told another story. Barack Obama is president.

Sophomore, junior, senior and freshman are lowercase unless at the start of a sentence. Titles of departments and names of classes are not capitalized unless they are also a language or nationality.

NUMBERS/MONEY

In most usage, spell out numbers under 10. Exceptions beyond dates and times shown above: • Addresses: 6 Maple St. (abbreviate street type, too) • Ages, even for inanimate objects: Beth, a 15-year-old; the 2-year-old building • Dollars and cents: $5; 5 cents. • Measurements (such as dimensions and speed): 6 feet tall, 9-by-12 rug; 7 miles per hour • Temperature: 8 degrees • Millions, billions: 3 million people • Percentages: 4% (use percent sign) Spell out any number that appears at the beginning of a sentence. The one exception to this rule is a year. Do not spell out monetary amounts or use extra zeros: $6 or $2.30, but NOT $6.00 or six dollars.

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For sophomore Sarah Smith, it was... math, science, English, Spanish

I have four cats and 10 dogs. It is at 1600 Pennsylvania Ave. My 5-year-old is a handful. He gave me $6 for the taco. The team captain is 6 feet tall. The 7-foot-tall tree. It dropped 9 degrees overnight. There are $3 million in the bag. The candidate gained 6% in recent polls.

Twenty-three men barged into the room. I only have $3 in my pocket.


SPORTS

Do not capitalize names of sports, their competitive level (varsity, junior varsity, etc.) or specific positions.

varsity basketball; quarterback

When referring to a gender-specific sport, do not use an apostrophe with boys/girls.

girls field hockey; boys soccer; girls restroom

Note that “team” and the name of the school are singular nouns; but the school’s mascot is generally plural.

Garfield scores three points; the Bulldogs score three points

Use numerals for records and scores but not necessarily points.

The team, now 7-3, won 51-48 after scoring three points in the final six seconds.

Note unusual style for rankings.

The team was No. 1. (NOT number one); No. 1 Garfield beat No. 6 Roosevelt; first-place team.

PUNCTUATION/ABBREVIATIONS/QUOTES

Apostrophes usually show possession, so usually you shouldn’t use them to make acronyms and numbers plural. An exception is with individual letters such as in grading.

1970s; ABCs; she received six 4s; she received six A’s

Not all cities need a state name with them, but those that do should NOT be abbreviated except in a dateline (see Stylebook for correct abbreviations).

Seattle; Bellevue, Washington; Portland, Oregon (Dateline) Hershey, Penn. (Not PA)

Place quotation marks around almost all composition titles, but not reference, newspaper or magazine names.

“American Idol”, “Born This Way”, Time magazine

Capitalize the first letter of a full-sentence quote.

“All of us were excited,” Jones said.

When a full-sentence quotation is introduced or followed by attribution, place a comma between them, unless the quote is a question. (ALWAYS use “said”; never asked, stated, etc.)

“All of us were excited,” Jones said. “Were we all excited?” Jones said.

When using a sentence fragment as a quotation, do not set it off with a comma unless the sentence requires one for proper grammar. Do not capitalize the first letter of a sentence fragment quote.

Jones told the crowd to “get pumped up” about the pep rally.

POSSESSIVES

Singular noun = add ‘s Plural noun = add ‘ Proper nouns = add ‘

OTHER

Only capitalize proper nouns/derivatives, beginnings of sentences, and formal titles before a name. Separate compound modifiers with hyphens when before a word. They are multiple words that jointly describe something. Always note passive voice. Titles are in quotation marks. Names are not. Newspapers and magazines have names, while movies, books and TV shows have titles. Exception: The Bible Note proper quote punctuation (including spaces).

The fish’s bowl. The computer’s monitor The dogs’ bed. The teachers’ conference periods. Achilles’ heel. The Bluejays’ starting lineup. The best part of waking up is Folgers in your cup. So says President John J. Smith. But Jimmy Schmidts, former president, disagrees. The yellow-green car drove up the driveway. The car, which was yellow green, drove up the driveway. The dog was bitten by the man. (The man bit the dog.) The New York Times, “Modern Family”, Out magazine, “The Simpsons” “I really like you guys,” Jones said. “I like you a lot.”

There’s some good in this world, Mr. Frodo, and it’s worth fighting for. — Samwise Gamgee

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Common Journo Terms DESIGN

alignment analogous colors art bleed bold broadsheet byline caption caricature CMYK column inch columns complementary colors contrast cutline dateline desktop publishing display copy dominant photo double-truck drop cap dummy page duotone editorial page entry point external margin eyeline flag flat fold folio/folio tab font family font race font style graphic grid gutter halftone headline Hexadecimal color icon/bug infographic internal margin issue number italics jump to/from jumphead jumpline justified kerning leading lead-in masthead modular design/ format monochromatic mugs nameplate novelty

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How to different objects line up with one another. In text, describes the positioning of text. Colors next to each other on the color wheel. Term for any non-video visual element. The area which will be cut off during the printing process. A thicker version of a font. The traditional size of a newspaper product -- 29.5” by 23.5” for full spread. Area that says who wrote the story including their title or email. Description of a photo including the 5Ws and H. First line written in present tense; others in past. Exaggerated drawing of a person, usually for commentary purposes. Cyan, magenta, yellow and key (black). A subtractive color process for all printed products. One inch of a newspaper column. Usually about 30 words. Vertical sets of text; usually 4-6 on a page. This breaks up monotony and prevents tired eyes. Colors opposite each other on the color wheel. Two opposite design elements next to one another. (e.g. big/small, dark/light, thin/bold, etc) Newspaper version of a caption. Area where the story was written. Not included if in the town where newspaper is published. Process of designing print products on a computer. Fonts and text used to attract the eye or cause certain emotions like in graphics or advertisements. The biggest photo on the page; usually the one that captures the story best. A set of two facing pages in a newspaper designed as one complete unit. The first letter of a story that is enlarged and extends into lines below it. Rough draft of a design; usually without pictures or real copy. A photo edited to be comprised of the various tones of two colors, one usually black. A page dedicated to the opinionated content. Design element placed to signal readers where to start. The white space left alone that borders the page similar to a matte on a photograph. A line that extends horizontally across a spread, visually connecting the two. The logo for the publication, usually on the front and top of a newspaper. A set of 8 pages in a book-style publication. The area where a newspaper will be folded in half. A page number and any accompanying text/images. The specific name of a font like Times New Roman, Minion Pro, Proxima Nova, etc. A general style of font like serif, sans serif, script, novelty, etc. The treatment of a specific font family like bold, italics, thin, light, extrabold, black, etc. A non-photo visual element. A set of horizontal and vertical lines that help create unified spacing within the design. The area in between two facing pages where the publication folds. Printing process that translates digital images to a series of very small dots on the print version. Main title of the story. A more simplified naming system for RGB photos. A company or group’s logo accompanying a story. A visual illustration of data to help readers better understand complex information. The space between objects on a page. The number of an individual publication within a volume. Text that is angled, usually to the right. The space signaling where a story stops on one page and continues on another. A word or short phrase that labels the jumps. The indication in the jump to/from as to what page it came from or is going to. Text that spaces out to fill the column completely from left to right. The space between characters. The vertical space between lines of text. A short word or phrase to serve as an entry point at the beginning of a photo caption/cutline. The area of a newspaper containing information about editors, owners, title, contact info., etc. A design style that divides a page into parts that may or may not be related and are standalone from the main coverage. The tints and shades of one color. A head-and-shoulders picture of a person. In newspapers, sized where head is roughly dime sized. The top of a newspaper containing the flag, volume/issue numbers, teasers, and other information. A race of fonts that are designed for visual appeal and not solely for readability.

The only way to achieve the impossible is to believe it is possible. — Alice in Through the Looking Glass


package pagination Pantone pica points primary colors pull quote ragged-right/left RBG reverse print sans serif script secondary colors serif sidebar spreads style sheet/guide subheadline tabloid teaser template tombstoning tracking trapped text/space triadic colors typography underline volume number white space whole-book link wild art

A set of copy, headlines, images, graphics, etc. that tells a story as one unit. The process of designing publication pages. Colors created by the Pantone company that are copywritten. Unit of measurement in design. 6 picas to a point. Written 1p0, 0p6, 2p11, etc. Unit of measurement in typography. 12 points to an inch. Written 10 pt, 12.5 pt, etc. The three colors that create all other colors - varies between subtractive/additive. An interesting quote that is made larger and visually appealing to attract reader eyes. Text rests on the left/right-hand side of a column and leaves white space on the other. Red, green and blue. Format used for all screen-based images like the web. White text on a colored background. Fonts that lack “feet” that jut out of the top and bottom of the letters. Fonts that resemble handwriting. Colors made from primary colors. Fonts with “feet” that jut out of the top and bottom of letters. Story, graphic or other element that tells a story related to a larger story nearby. Set of two facing pages in a book. List of fonts, font sizes, colors, etc. used in a publication for consistency. Minor headline used to explain or further elaborate on a main headline. Smaller, square sized newspaper publication. Element designed to preview stories coming later in a publication. Pre-made designs or design elements to assist with design consistency and efficiency. When two similarly sized headlines rest next to one another. The space between words. White space or text with less than two ways to “escape” the page. Three colors that sit apart from each other on a color wheel in perfect thirds. Study of fonts and type. Font with a line underneath. Set of a publication, usually by year. Empty space. An element repeated throughout a book for purposes of unity. Standalone pictures and captions.

LAW & ETHICS censorship copyright ethics fair use law libel obscenity plagiarism prior restraint prior review sensationalism

When a publication is prevented from distributing information. Law acknowledging ownership of a creative work. Guidelines on how a person or group of people should behave. Laws allowing limited use of copywritten material without permission. Set of rules created by governments; may conflict with ethics. Printed lies about an individual that harms them in some way. Words or images that violate common decency standards. Copying creative works partially or completely. Being prevented from publishing information before publication. Law/rule requiring oversight before publication. Journalism designed to inflame emotions.

ONLINE gallery SEO summary (online)

PHOTOGRAPHY

aperture back lighting bird’s eye view crop Creative Commons/ public domain depth of field DSLR exposure focal length f-stop

Set of photos that tell a story visually; can be standalone or with stories. Search-engine optimization; process of making search-friendly headlines and stories. A sentence to give online readers a basic idea of the story before clicking on it. Opening that lets in light. Lighting behind a subject; usually creates a rim light. Angle taken from above a subject, or above the normal person’s viewpoint. Cut off parts of an image. Set of laws that let copyright expire after a certain time period, or the system that allows certain creative works to be donated to the public domain. The measurement of how much of a photo is in focus. Digital single-lens reflex. Uses a mirror to reflect light from the lens into the viewfinder. The brightness/darkness of an image. How far a lens reaches. Written like 50mm, 18mm, 70-200mm, etc. Measurement/another name for aperture.

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ISO photo illustration photo series photo story/essay photoby rule of thirds shutter release shutter speed wide angle worm’s eye zoom angle

Number that measures the sensitivity of a digital sensor or film. A photo that has been digitally manipulated in some way. A set of photos that shows action over time. A set of photos that tell a story without written copy other than captions. Aka, photo credit. Tells who took the photo. A set of two vertical and horizontal lines that divide an image into perfect thirds. Button that tells the shutter to open, revealing the sensor. Measurement of how fast the shutter opens and closes. Measured in seconds. Angle wider than 50mm “normal” vision (18mm, 24mm, 35mm, etc.). Angle taken from below the normal eyeline, or below the main subject. Angle closer than 50mm “normal” (85mm, 200mm, 400mm, etc.)

STORY TYPES/PUBLISHING advance/preview circulation colophon columnist column (opinion) cover critical review deadline digest distribution divider editor editorial editorial board endsheets evergreen feature story general assignment reporter hard news index jargon ladder letter to the editor Maestro session/method man-on-the-street morgue natural spread op-ed opening/closing point-counterpoint political/editorial cartoon postgame story pregame story proofs Q&A rate sheet recap roster signature soft news spine theme copy

Story that lets readers know about an upcoming event. Number of readers a publication reaches. Page in a book describing the technical, publication information. Person who regularly writes opinion stories on a specific topic. A recurring opinion section dedicated to a particular person or topic. The front page/outside of a publication. Opinion piece about a creative work. Time when the publication, or publication parts, are due. List of assignments and where they will go in the publication. System of delivering the product to readers. Pages that introduce a new section of the yearbook. Person who oversees production of a certain element of a publication. Written piece that provides the opinion of a publication’s editorial board. Set of reporters, editors and sometimes community members. Pages that hold the pages to the cover; sometimes used or table of contents. Story that is interesting regardless of when it runs. Story that focuses on human emotion element of the news. Person who writes about any topic that might be assigned to them. News written to convey information without much “fluff”. Listing in a book of the people, places and organizations mentioned and where. Industry language of a group, much like the list you’re reading right now. The organizational system of a book. Short opinions written by readers for the newspaper. Collaborative story planning method including writers, editors, and designers. Set of short quotes from random people on one topic. Room where old issues and editions of a publication are kept. Two pages that are printed side-by-side seemlessly. Page opposite of the editorial page for other opinions from non-staffers. Pages of a yearbook explaining the theme concept verbally and visually. Two (or more) differing opinions run side-by-side. Visual opinion drawn in cartoon form. Sports story written after that focuses on results, records, sometimes play-by-play. Sports story focusing on the history of a match-up, potential storylines, etc. Files of designed pages that need editing or approved. Story format of questioned followed by answers. Listing of all the ad prices for the publication. Story published after an event/happening that explains just what happened. List of all the people in an team, organization or group. Set of 16 pages. News written to show the emotional side of news or less important events. The edge of a book that contains its title and other information. Written to explain the theme choice; usually on the opening/closing.

REPORTING beat brainstorming closed-ended question computer-assisted reporting conflict

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A topic that is newsworthy to a publication’s audience, e.g. football, politics, etc. Listing all potential ideas that could be used. Question with a limited number of responses. Collecting information from websites and online databases. Two or more people fighting over something; one person fighting internally.


credibility cub reporter editorialize embargo formal interview game story impact in-depth reporting investigative reporting localization news brief news feature news judgement news value objectivity off the record on background on deep background on the record open-ended question personality profile primary source prominence proximity secondary source tertiary source timeliness tip uniqueness

The level of trustworthiness readers or sources have in a reporter. A new or beginner reporter; typically assigned to less serious topics. To write objective news in an opinionated way. To hold off on releasing information provided by an organization until a particular time. A planned and scheduled meeting for an interview. A play-by-play account of a sporting event. How many or how much people are affected by a news topic. Examining a particular story from many angles in many stories. Stories that require extensive information collecting; usually to uncover corruption or wrongdoing. To show impact of a story happening elsewhere on a local level. Series of very short stories on topics not chosen for more in-depth reporting. News story written to include a humanizing element, like a mix of news and features. The sense and process of determining what is published and what is not. The measurement of the newsworthiness of a story. Stories written to convey information without favoritism to one side or another. Agreement to not publish any information from a source. Agreement to quote a source without naming them. Agreement to use information but not quote nor name them. Agreement to use a person’s name, information and quotes as needed. Most preferred! Question with many different possible, longer answers. General feature story on one person for a particular reason. First-hand information from people involved or documents directly about a subject. The importance of the people, events, days, or other celebrity factor of a subject. Nearness of a news story. Second-hand source that got information from primary sources like news articles. Collections of information from first- and second-hand sources like encyclopedias. Newness of a news story. Information passed along to a reporter for potential reporting. Stories that don’t happen every day; man bites dog stories.

WRITING angle attribution body copy call to action cliché copy copy editing inverted pyramid lead/lede nut graph quote (direct) paraphrased quote partial quote quote/ transition formula stylebook transition

Particular story on a topic; the way a story is written to convey the information. Part of a story that says where the information came from; use for all non-common knowledge. The written part of a story. In an opinion piece, the part that tells someone to do something. A phrase or part of writing that is overused. Any text. Process of correcting copy for facts, flow, law/ethics, punctuation, style, grammar and spelling. Story that starts with most important information and least at the bottom; use for breaking news. First sentence of a news story. Section of a story that includes the 5Ws and H of the newsworthy information. Word-for-word information from a primary source; use quotation marks. General idea of what a person said, but not word-for-word. No quotation marks. Part of a word-for-word quote embedded within a sentence; use quotation marks. Method of separating quotes using a quote followed by one or more transitional paragraphs with new information or paraphrased quotes that introduce the next quote. Reference guide used to show proper ways to spell, capitalize, etc. AP Stylebook most famous. Paragraph with new information/idea that introduces a quote that will follow.

I see now the circumstances of one’s birth are irrelevant. It is what you do with the gift of life that determines who you are. — Mewtwo

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Staff Databases

Click to be taken to the Google Drive location or document.

Panther Student Media Google Drive Sports Schedules/School Calendar Sports, Clubs & Organizations List Teacher Contact List Teacher Quick Reference List Teacher Schedule List Ladder/Page Assignments Sales Forms Senior Tribute Contact List Potential Advertisers Advertising Tracking Sheet Yearbook Budget

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Words are, in my not-so-humble opinion, our most inexhaustible source of magic – capable of both inflicting injury, and remedying it. — Albus Dumbledore


Helpful Websites

FACT-CHECKING WEBSITES • Snopes.com: An independent website that got its start in 1994, investigating urban legends, hoaxes, and folklore, now particularly online. • Politifact.com: An independent website from the journalism organization the Poynter Center that lists popular facts floating around politics and the web. Rates those facts on a scale from True to Pants on Fire. • FactCheck.org: A nonpartisan, nonprofit “consumer advocate” for voters that aims to reduce the level of deception and confusion in U.S. politics, created by The Annenberg Public Policy Center. We monitor the factual accuracy of what is said by major U.S. political players in the form of TV ads, debates, speeches, interviews and news releases. Our goal is to apply the best practices of both journalism and scholarship, and to increase public knowledge and understanding. • AllSides.com: Website that curates news from all sides of the political aisle. • Washington Post Fact Checker: News website fact checking that rates only false statements on a Pinocchio scale. WEBSITES TO SPARK STORY IDEAS • TED.com: Nonprofit group dedicated to spreading ideas. Known for TEDTalks • 99u: Adobe’s website dedicated to helping creative people with big ideas. • Buzzfeed: Popular and current social news content. • Digg: Website with popular web content. • Wonderopolis: Education website with articles that answers basic “What is” questions. • Social media: Reddit, Facebook, Twitter, Instagram, Snapchat, TikTok, etc. all have tons of ideas because it’s what people are TALKING about. • Change.org: User-submitted petitions could spark ideas about actual local activism or causes on the site, or ideas of what to look for. • Kickstarter: Crowdfunding for new inventions and ideas. Use to see what local people are asking for. • GoFundMe:Crowdfunding for personal needs, projects and ideas. Use to see what local people are asking for. • DonorsChoose: A crowdfunding project for teachers. See what teachers are asking for at the school. • Indiegogo: Crowdfunding for inventors and ideas. Use to see what local people are asking for. • Top 100 Works of Journalism in the United States in the 20th Century • Best of SNO: Works selected as high-quality by the SNO web hosting. Use to see what other students are writing about.

REPORTING HELP WEBSITES • Google Alerts: This sends you alerts to news stories straight to your email. You can set how often you get emails as well. • Census Data Explorer: Searchable data from the Census. • Montgomery County • IRE Census Database: A simple Census database made by the IRE collective. • Trendsmap.com: Explore trending Twitter topics by interactive map. • TrendHunter.com: Explore new trends by category. • FBI’s Uniform Crime Reporting Program (UBR): National crime statistics from the FBI. • Local campaign filings (See Local Websites section for Montgomery County Elections) • CharityWatch: Financial watchdog of charity organizations. • Candid: Financial watchdog for charity organizations; owns GuideStar and Foundation Watch. • GuideStar.org: Searchable database of nonprofit organization filings. • 990 finder: Database of 990 forms filed for private foundations, public charities and other nonprofits. • State Campaign Finance Filings (Texas Ethics Commission): Searchable database for most Texasbased elections. • Federal Campaign Finance Filings (Federal Elections Commission): Searchable database for federal campaign filings. • Federal Office of Government Information Services: FOIA service for the public. • OpenSecrets.org: Nonpartisan, independent and nonprofit, the Center for Responsive Politics is a research group tracking money in U.S. politics and its effect on elections and public policy. • MapLight: Database of contributions to federal officeholders. • Sunlight Foundation: National, nonpartisan, nonprofit organization that uses civic technologies, open data, policy analysis and journalism to make government and politics more accountable and transparent. • Government Accountability Office: Investigative side of Congress. • Ballotpedia: Database of state and federal election results. • WayBackMachine: Archive of the internet. Really… • Cyber Cemetery: Archive of now-defunct government websites. • Library of Congress: Searchable Library of Congress database. • Acronym Finder: Database of acronyms (abbreviations) and what they mean.

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• Dogpile: Search engine combining Google, Yahoo!, Bing, Ask.com, About.com and others. • Duck Duck Go: Search engine that uses crowdsourced information to improve search quality and relevance. • Help A Reporter: Service that connects journalists and sources. (Free and paid options) • NETR Online: Search engine for real estate and other public data. • Similar Site Search: Search engine for websites similar to another. • Wolfram Alpha: Artificial intelligence search engine that provides answers, not links. • Yippy.com: Search engine that doesn’t track user data. • Who Is: Website to find domain name registration and availability information. • VisualPing: Monitors websites for changes and emails you when updates occur. • BRBPub.com: Free records search and public records directory. • Montgomery County • City-Data.com: Snapshots about city data. • Population Reference Bureau: Information about population trends. • White Pages: Search for people using publicly available information. • Zaba Search: People search engine. PHOTOGRAPHY, GRAPHICS, & DESIGN WEBSITES Photography • Search.CreativeCommons.org: Search this, and other, websites to find photos that are free to use, modify, even commercially. You MUST make sure to look at the license type and see what you need to do in order to use the photos. Alternative websites for free-to-use photos: • ALL photos by the federal government have no copyright on them. For example, the Center for Disease Control and Prevention releasing a series of images and graphics is free to use. However, you still need to cite them ethically. • Flickr Creative Commons Search • Pixabay • Google Image Advanced Search • Unsplash • New Old Stock (Older pictures) • Picspree • Burst by Shopify • Picography • Reshot • FreeImages • Free for Commercial Use • Pexels • Realistic Shots • Skitterphoto • Little Visuals

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• • • • • • • • • •

Life of Pix Gratisography Free Nature Stock (nature pictures) Magdeleine StockSnap FreeStocks KaboomPics (searchable by color) ISO Republic FoodiesFeed (food pictures) FOCA Stock (includes videos, photos, social media design templates, and wallpapers. • Adobe Stock (costs money, but some royalty-free options) Fonts: Always check the license of the font before using it for commercial use, not just personal. Some of these websites offer premium (paid) fonts as well, so make sure you’re on the right part of the website. • WhatFont: A Google extension to see what fonts a website is using. • Google Fonts (double check the license on each font) • Font Squirrel • Fonstruct (font creation website) • DaFont (However, after searching, click “More options” and then “Public domain/GPL/OFL” and “100% free” next to the only as button. Otherwise, you may use a protected font.) • Fontesk (part of its website) • Font Meme • Font Space (part of its website) • UrbanFonts (part of its website) • FontFreak • Font Library (open source fonts) • FontSpring (part of its website) • Creative Fabrica (part of its website) • Font Shop (part of its website) • 1001 Fonts (check font for commercial use, not just personal) • Font Bundles (part of its website) • Pixel Surplus (part of its website) • Abstract Fonts (must check font for commercial use, not just personal) • Behance (check for license) • Befonts (check font for commercial use, not just personal) • Fontsly (check font for commercial use, not just personal) Colors • Adobe Color Themes: A website that allows you to create colors, color sets, and search colors and trends. You can also add these to an Adobe Creative Cloud Library. • Coolors.co: Allows you to cycle through randomly generated colors. • SitePalette: Google Chrome extension to show you what color palette a website is using.


Social Media Graphics • Free/limited free graphic design software for social media posts. • Crello • Canva • Adobe Spark (available through Conroe ISD SSO website) Graphic Illustrations & Infographics • Free or limited-free infographic, creating/education websites: • Feather Icons: Free, open-sourced icons. • Piktochart • Infogram • Visme • Tableau Public • Genially • Datawrapper • Easel.ly (paid subscription) • FlowingData: Website with tutorials for data visualization. • Guardian Datablog: Website with examples of good data journalism. • Create free/limited free, interactive or graphic maps for websites. • MapBox • ZeeMaps • Carto • Heatmapper: Use data from spreadsheets to create heat maps. • Google Maps My Maps • Timeline by Knight Lab: Creates interactive timelines for websites. • Issuu.com: For curating documents. • DocumentCloud.org: Website for creating document databases. • Adobe tutorials for: • Photoshop: Best for all photo editing including composites and other retouching of raster-based graphics. • Lightroom: Best for nondestructive editing of exposure, etc. • InDesign: Desktop publishing software. • Illustrator: Graphic design software for vector-based graphics. • Premiere Pro: Professional video editing software. • Premiere Rush: Limited video editing software. • Bridge: Photo organization & metadata editing software. • After Effects: Motion graphics creation software. • Audition: Audio editing software. • InCopy: Copy editing software in combination with InDesign. • XD: App creation software. • Acrobat Pro: PDF creating, viewing and

editing software. • Spark: Site for creating social media graphics, web pages, and short videos. Like Canva. • The Adobe license comes with access to its apps including: • Aero: augmented reality authoring and viewing) • Capture: create color themes, patterns, vector-based shapes, 3D materials, type and custom brushes from photos. • Comp: Page layout for cellphones; allows you to draw on pages, which turn into shapes. Good for quick designs in meetings to discuss possible layouts. • Fresco: Painting app for more realistic brushwork. • Illustrator Draw: Create freeform vector illustrations. • Lightroom Mobile: High-powered photo editing for mobile. • Photoshop Express: Limited photo editing mobile tool. • Photoshop Fix: Photo retouching including heal, smooth, liquify, lighten, and other edits and adjustments. • Photoshop Mix: App focused solely on remixing/combining images and creating cutouts.. • Photoshop Sketch: Drawing app. • Premiere Rush: Create videos with same features as desktop version. • XD: Preview only app for designs created on desktop version. • Scan: Scan documents and turn them into PDFs. • Spark Page, Spark Post, and Spark Video. VIDEO & AUDIO MULTIMEDIA WEBSITES • Audio/Podcast Host Sites: If the SNO website cannot host your audio, these are free and easy podcast host sites. • PodBean • Anchor • Video Hosting Sites: If the SNO website cannot host the video you created, these are free video-hosting sites. • YouTube • Vimeo • Video/Slideshow Creating Sites: Websites that piece together audio, video, photos, text and graphics into moving slideshow videos. • Animoto • SoundSlides ($3-10/month)

When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence. — Ansel Adams

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LOCAL WEBSITES • Caney Creek Website • Faculty Pages: When you need to find a faculty or staff member, helpful when you don’t know what they look like because their pictures are there. • Library Database Website (must be at school for access): This includes access to GALE scholastic search databases for scholarly articles. It’s worth searching academic databases every once in a while or use to find sources to interview for particularly complex topics. • Conroe ISD website • Policies, Handbooks and Forms: All the official district policies and handbooks. • Employee Homepage: For searching any employee-related information like human resources information. • Job Postings: Check this semi-regularly to see any people leaving or positions that have been newly created or closed. • Purchasing: For looking up information related to companies Conroe ISD contracts with. • Demographics: Access to all demographic studies Conroe ISD has commissioned, which includes breakdowns by location and projected growth. • Academic Accountability: Quick access to all district reports it has to file with the state including academic accountability and district/ campus goals. • Bond Update Website: A public portal to see the progress and information related to all Conroe ISD bonds. • Calendars: A quick access portal for all Conroe ISD calendars including testing and campus. • Departments: All Conroe ISD administration departments (not for campus level). • Media Relations: Conroe ISD media contact information. • Maps & Zones: Geographic information for Conroe ISD including who falls into which feeder zone. • News Releases: Public relations from Conroe ISD. It’s a good idea to pay attention to news releases because there are sometimes good stories there. • School Directory: A list of all schools in Conroe ISD. • Employee Directory: A list of all Conroe ISD administrative employees. • Conroe ISD School Board • Meeting Videos: Videos from past board meetings. • Meeting Information: Agendas, summaries. These are released before board meetings, and minutes are posted afterward. Good for preview stories. You need to contact Sarah

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Blakelock for the digital copy of the board book, which is a detailed version of the agenda with documents. • Conroe ISD Board Policy: All the legal policies Conroe ISD has on file with the State of Texas. It’s like the Conroe ISD Constitution. Conroe City Council Website: Homepage for the Conroe City Council. Only a small part of Caney Creek falls into this location, BUT residents shop there. So what the city council does can affect us. • City of Conroe Website: Homepage for the entire city. • City Election Homepage: Information related to City of Conroe elections, which includes the mayor and city council members. City of Conroe Police Department: Homepage for the City of Conroe police. It’s jurisdiction doesn’t extend far into CCHS, but some students/faculty could be arrested by officers in CPD. • Records Request Information: How to file public information requests through the City of Conroe. Montgomery County Commissioners Court: Homepage for the Commissioners Court, which is like the city council for the whole of Montgomery County. • Precinct 4 Homepage: This is the precinct that covers Caney Creek. • Meeting Agendas: Location of agendas for upcoming and past meetings. • Meeting Minutes: Location of minutes of how the last meeting went. • Meeting Videos: Location of past meeting recordings. Montgomery County Appraisal District: The county organization that determines how much property is worth and how much property tax it will have. This is good to use for finding the owners of properties, especially if you see a new business sign but not sure what’s going to go up there. • Property Search: A way to search all properties in Montgomery County. • Property Search by Map: A search function using an interactive map. Montgomery County District Clerk: For local criminal and civil case lookup. • You’ll need to request access before use. It’s free and easy. • Click “Accept” at the bottom • Then click “2. Registered Access for Civil/Family/Tax & Felony Criminal Cases” • Input the username and password Montgomery County Elections: Homepage for all elections in Montgomery County. • Election Results: All results from Montgomery County elections. They update live on election nights. • Public Information Requests: To get information

In photography there is a reality so subtle that it becomes more real than reality. — Alfred Stieglitz


• • • •

• • •

on all candidate filings, voter history (whether they voted or not and when), registered voter lists, early voting daily history, and county maps. • You will need to register first. It’s free and instant! Montgomery County Maps: A list of different maps the county offers for you to search through including by precinct, government type and floodplain, among others. Montgomery County GIS: An interactive map with different overlay options. This is preferable when you want to play around with different search options. Montgomery County Sheriff’s Office: The law enforcement for the whole county. • Jail Roster: A list of people currently in jail (not in the past, you’ll need a records request for mug shots and past jail records). Records Request Information: Process for filing a records request with the MSCO. Conroe Courier Newspaper: Montgomery County’s largest newspaper and a branch of the Houston Chronicle. Community Impact Newspaper: A free monthly newspaper focused more on business, entertainment and public affairs. Graphic-heavy. Montgomery County Police Reporter: A “news organization” in Montgomery County focused on law enforcement. Has a bias in favor of law enforcement and occasionally acts in unethical manners. Be sure to check all information from them! Houston Public Media: Houston’s NPR and PBS stations; public media. Lone Star Community Radio: Conroe-based radio/ internet radio station that focuses on community affairs and entertainment. KSTAR 99.7: Conroe’s local radio station including a news show.

STATE WEBSITES • Texas Laws: All laws for the State of Texas. • Open Meetings Act: Law regarding public access to government meetings. • Public Information Act: Law regarding public access to government information. • Texas Open Government Guide (from Reporters Committee for Freedom of the Press): A look at all Texas public information and meeting laws, including those called “pocket FOIA” laws hidden inside other laws. • Texas Appeal Lawsuits: Searchable database of appealed court cases in Texas. • Texas Education Agency: The state agency in charge of regulating public education. • Teacher Certification Lookup: A way to look up what teaching certifications teachers and administrators have. • Accountability Ratings: Summary of school

academic reports. • Academic Performance Reports (TAPR): An indepth report on school academic performance. • Accreditation Status: List of school districts sanctioned by the TEA to teach public school. • School Report Cards: A more visual-friendly version of accountability ratings and TAPR information, with some information from the TAPR not included. • School District Profiles: Demographic and (some) financial statistics. • Financial Accountability: Financial reports for school districts. • Reports and Data (all): Homepage for all TEA reports. • News Releases: Press releases from TEA. • TEA Communications (Media Relations): Media contacts for TEA. • Texas Legislature: Homepage for the Texas Legislature, both House and Senate. • Bill Search (general): Use to make first searches for various bills, including searches by author, sponsor, subject, committee, date and action taken. • Bill Search (by person): Used to search for bills by author, coauthor, sponsor, cosponsor, committee, subject, filing date, first on intent calendar, house referral date and senate referral date. • MyTLO: Account access, which allows many tools like bill lists, alerts, saved searches, mobile device support, and RSS feeds. • Calendars: Dates for both chambers. • Committees: Committee and members for both chambers. • Montgomery County Legislators: Below are the state representatives and senators for Montgomery County. • Rep. Cecil Bell (R-3, Magnolia, EMC): Legislature website. • Ballotpedia • Wikipedia • Texas Tribune • Official Website • Rep. Steve Toth (R-15, The Woodlands): Legislature website. • Ballotpedia • Wikipedia • Texas Tribune • Official Website • Rep. Will Metcalf (R-16, Conroe): Legislature website. • Ballotpedia • Wikipedia • Texas Tribune • Official Website

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• • • • •

• Sen. Robert Nichols (R-3, north/east Montgomery County): Legislature website. • Ballotpedia • Wikipedia • Texas Tribune • Official Website • Sen. Brandon Creighton (R-4, Conroe): Legislature website. • Ballotpedia • Wikipedia • Texas Tribune • Official Website Texas Comptroller Website: State agency in charge of taxes and purchasing. • Budget Lookup Tools: Information related to state agency budgets. • Data Visualizations: Graphics of state spending. • Bond Election Roundup: All bond elections in the state. • Reports: Collection of various financial reports for the state. • Sales Tax Records: Information about local sales taxes. • Search Datasets: Databases for tax permit holders. You can sometimes use this to look up new business that have filed in the area. This is a good way to get the scoop on a business that hasn’t even officially announced that it’s opening yet. Texas Sex Offender Registry: List of everyone convicted of a sex offense in the state - searchable by address, name, and institute of higher education. Texas Tribune: A statewide nonprofit news agency focused mainly on public affairs. • State employee salary lookup: A database of 16 State of Texas agencies. Houston Chronicle: Regional newspaper for the Houston area. Dallas Morning News: Regional newspaper for the Dallas-Forth Worth metroplex. San Antonio-Express News: Regional newspaper for the San Antonio area. Austin American Statesman: Regional newspaper for the Austin area. UIL Website: Homepage for the University Interscholastic League, run by the University of Texas, which oversees almost all competitions in the state. • UIL Academics: Homepage for all UILsanctioned academic competitions. • UIL Athletics: Homepage for all UIL-sanctioned athletic competitions. • UIL Music: Homepage for all UIL-sanctioned music competitions including band, choir, orchestra and mariachi. • UIL Spirit : Homepage for all UIL-sanctioned cheerleading competitions. • UIL Media Relations: Press contacts for UIL,

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including photography credentials for statelevel events • UIL Policies: All official UIL policies. NATIONAL WEBSITES • USA.gov: Homepage for the United States government. • Congress • Bill search • Committees • Members • Congressional Record • House Floor Summary (link to video on page) • Senate Floor Summary • Rep. Kevin Brady (R-District 8, TX) • Ballotpedia • Wikipedia • Texas Tribune • House Website • Official Website • Sen. Ted Cruz (R-Texas) • Ballotpedia • Wikipedia • Texas Tribune • Senate Website • Official Website • Sen. John Cornyn (R-Texas) • Ballotpedia • Wikipedia • Texas Tribune • Senate Website • Official Website • White House: Official website of the U.S. executive branch. • U.S. Executive Branch List of Websites: Hosted through the Library of Congress. • U.S. Department of Education: In charge of all federal education programs including some funding of local school districts. • Data & Statistics: About K-12, college and universities. • Laws & Guidance: All rules required through the U.S. Department of Education including IDEA (students with disabilities), ESSA (equal inclusion and testing requirements) and FERPA (student privacy laws). • Supreme Court: United States Supreme Court website • Opinions: List of all SCOTUS opinions (or rulings) by year. • Oral Arguments: All oral arguments and transcripts from the Court hearing. • Case Documents: A list of all filings and rulings in a case, arranged in chronological order. • Oyez: A multimedia Supreme Court archive website. • SCOTUSblog: A website that breaks down Supreme Court cases in plain English.


• PACER: Public access to federal court electronic records. All federal lawsuits will be in this location. You must register for access. • International Trade Administration: Market research information. • Trade Data & Analysis: Statistics by market and industry updated quarterly. • LegiStorm: Searchable database of U.S. congressional staff salaries and directory. • RealClearPolitics: An aggregate website for all national and (some) state polling information. • ProPublica: National investigative journalism nonprofit organization, partnered with the Texas Tribune. • Washington Post: National newspaper based in Washington, D.C. • New York Times: National newspaper based in New York • National Public Radio (NPR): National nonprofit radio station with affiliates across the country. • Public Broadcasting Service (PBS): National nonprofit TV station with affiliates across the country. • C-SPAN: Nonprofit cable news outlet focusing on public affairs; famous for live broadcasts of sessions of Congress. • Associated Press: Most ubiquitous wire service that spans the globe. Considered the gold-standard in unbiased reporting. • Reuters: Second-most well-known wire service that spans the globe. If the AP is the gold-standard, Reuters is No. 2. (Pronounced roy-terrs) • United Press International: Another international wire service based in America. JOURNALISM ORGANIZATION WEBSITES • Texas Organizations • ILPC (Texas) • Contests • Conventions & Workshops • Results • Resources & Forms • Texas Association of Journalism Educators • Contests • Awards • Fall Fiesta • Calendar • Association of Texas Photography Instructors • Contests • Past Winner Galleries • National Student Organizations • Student Press Law Center: A nonprofit specializing in student media legal issues. • Public Records Request Generator: A tool to create public records requests that are professional and cite proper law. • Presentations & Handouts: Educational resources.

• •

• Student Press Freedom Day: Information about the holiday. • Knowledge Base: Resource database. • Law Library: Legal resource database. • Legal Hotline: Contact information for when you need legal help. • Ask SPLC: Forum where SPLC staffers answer questions. • New Voices: Information about the New Voices initiative to get states to pass Tinkerstandard laws for student publications. • Texas New Voices: ^ but the Texas version. • Newspaper Theft Resources: What to do before and after newspapers are stolen. • Press Releases: Media releases from SPLC. • Quick Guides: Nutshell versions of various laws that apply to student (and sometimes professional) publications. • Advertising FAQ • Cyberlaw & Online Publishing FAQ • Copyright & Fair Use FAQ • Freedom of Information FAQ • High School FAQ • Libel & Privacy FAQ • Yearbook FAQ Columbia Scholastic Press Association: National journalism organization based at Columbia University that holds conventions and gives out the Crown Awards and Gold Circle awards. • Award-Winner Gallery • Crown Award Winners • Gold Circle Winners • Conventions & Workshops • Important Dates • Future Dates National Scholastic Press Association: National journalism organization based in Minneapolis, Minnesota that gives out the Pacemaker Awards and individual awards. • Pacemaker Award, Individual & Best of Show, Scholarships & Results • Resources • Best of High School Press publication • Events (including nationals) Journalism Educators Association: National journalism organization about journalism education. Hosts the national convention with the CSPA and gives out scholarships, and student and educator awards. Quill & Scroll Honor Society School Newspapers Online

• National Professional Organizations: Almost every organization has awards, resources, databases, listserves, memberships, etc. This is a good place to look for award-winning work, help with specific things like design, reporting or writing.

There is one thing the photograph must contain, the humanity of the moment. — Robert Frank

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• American Photographic Artists • American Press Institute • American Society of Business Publication Editors • American Society of Media Professionals • American Society of Newspaper Editors (now News Leaders Association) • Asian American Journalists Association • Associated Press Media Editors • Associated Press Sports Editors • Associated Press Stylebook • Association for Women in Communications • Association for Women in Sports Media • Association of Health Care Journalists • Association of Magazine Media • Committee to Protect Journalists • Dow Jones Newspaper Fund • Education Writers Association • Investigative Reporters and Editors • National Institute for Computer-Assisted Reporting databases • Resource center • Freedom of information act center • Journalism and Women Symposium • National Association of Black Journalists • National Association of Broadcasters • National Association of Hispanic Journalists • National Federation of Press Women • National Lesbian & Gay Journalists Association • National Newspaper Association • National Press Club • National Press Photographers Association • Native American Journalists Association • News Wise • News Media Alliance • News Guild • Online News Association • Organization of News Ombudsmen • Overseas Press Club • Poynter Institute • NewsU • Professional Photographers of America • Pulitzer Center on Crisis Reporting • Pulitzer Prizes • Radio-Television News Directors Association • Religion Newswriters Association • Reporter’s Committee for Freedom of the Press • Reporters Without Borders • World Press Freedom Index 2019 • Royal Photographic Society • Society for News Design • Society of American Business Editors and Writers • Society of Environmental Journalists • Society of Professional Journalists • Code of Ethics • Freedom of Information • Job Center

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• Student Resources • Journalist’s Toolbox: General resources. • South Asian Journalists Association • Transparency International WEBSITES ABOUT THE MEDIA • American Journalism Review: Published by the Philip Merrill College of Journalism at the University of Maryland. • College Media Matters: How colleges are transitioning to journalism 2.0. • College Media Review: Publication of the College Media Association, an organization of college journalism advisers and advocates. • Columbia Journalism Review: Journalism watchdog and news agency published by the Columbia University Graduate School of Journalism. • CubReporters.org: Kid-focused journalism website. • J-IDEAS: Ball State University publication about high school journalism. • Mashable: News site that covers media, digital culture, technology and entertainment. • Mediagazer: Aggregate site about media journalism. • Media Matters: Self-described left-leaning research center monitoring conservative news outlets. • NewsBusters: Media watchdog group. • New York Times Learning Center: Articles and help for student journalists. • Nieman Journalism Lab: About journalism in the internet age. • Pew Research Center for Journalism & Media: Research news about media and journalism. • Poynter Institute Newsletters: Information about media industry; The Poynter Report is important media news daily; Local Edition is about local news; The Cohort is about women in journalism; Factually is about fact-checking; Try This! Tools for Journalism is about the latest journalism tools; Weekly Training Digest is a weekly newsletter about Poynter’s online trainings. • TechCrunch: News about the web and technology. • Wired: Magazine (and website) about how technology affects culture, economics and politics. • Youth and Media: Website getting young people involved in the media from the Berkman Klein Center for Internet & Society at Harvard University.

Our liberty depends on the freedom of the press, and that cannot be limited without being lost. — Thomas Jefferson


Websites I Find Helpful Write any websites you like below!

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Student Media Policy I. STATEMENT OF POLICY

II. OFFICIAL STUDENT MEDIA

Freedom of expression and press freedom are fundamental values in a democratic society. The mission of any institution committed to preparing productive citizens must include teaching students these values, both by lesson and by example.

A. MISSION STATEMENT Panther Student Media will use the highest level of journalism both with respect to the law and commonly accepted journalistic ethics in order to inform the public in a non-biased manner on issues relevant to the Caney Creek High School community, provide a voice for the voiceless both adult and student members of the community, open up civil discourse on important issues, and challenge improper behavior or problematic practices of those in power at all levels.

As determined by the courts, student exercise of freedom of expression and press freedom is protected by both state and federal law, especially by the First Amendment to the United States Constitution. Accordingly, school officials are responsible for encouraging and ensuring freedom of expression and press freedom for all students. Conroe Independent School District’s School Board Policy declares that “all publications edited, published, and distributed in print or electronically in the name of the District or an individual campus shall be under the control of the campus and District administration and the Board. All school-sponsored publications approved by a principal and published by students at an individual campus shall be part of the instructional program, under the supervision of a faculty sponsor.” (FMA Local) CISD clarifies in FMA Legal: “The District’s educators shall exercise editorial control over style and content of student speech in school-sponsored expressive activities so long as their actions are reasonably related to legitimate pedagogical concerns. The District may refuse to disseminate or sponsor student speech that: a. Would substantially interfere with the work of the school. b. Impinges on the rights of other students. c. Is vulgar or profane. d. Might reasonably be perceived to advocate drug or alcohol use, irresponsible sex, or conduct otherwise inconsistent with the shared values of a civilized social order. e. Is inappropriate for the level of maturity of the readers. f. Does not meet the standards of the educators who supervise the production of the publication. g. Associates the school with any position other than neutrality on matters of political controversy. (Hazelwood Sch. Dist. v. Kuhlmeier, 484 U.S. 260, 108 S. Ct. 562 (1988))” As an organization, Panther Student Media, which creates The Creek yearbook, and The Prowler newspaper and news website, will and has traditionally operated as a public forum for student expression and as voices in the uninhibited, robust, free and open discussion of issues (except as noted within). Content in student media should reflect all areas of student interest, including topics about which there may be dissent or controversy.

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B. RESPONSIBILITIES OF STUDENT JOURNALISTS Students who work on official, school-sponsored student publications or electronic media determine the content of their respective publications and are responsible for that content. They will not be subject to prior review or prior restraint within Constitutionally approved limits. These student journalists should: a. Determine the content of the student media using traditional reporting techniques and advise from the adviser when asked; b. Strive to produce media based upon professional standards of accuracy, objectivity and fairness based on thorough reporting, research and verification; c. Review material to improve sentence structure, grammar, spelling and punctuation, as well as follow the Associated Press style and internal stylebooks; d. Check and verify all facts and quotations; and e. In the case of online comments for the website, determine the appropriateness and relevance, need for rebuttal comments and opinions and provide space therefore if appropriate before they are published to the website, as well as reaction to similar comments on social media platforms. C. EDITORIAL STRUCTURE Panther Student Media staff members will produce for all three mediums (yearbook, newspaper, and news website) in an effort to produce well-rounded multimedia journalists. Staff leadership shall consist of the leadership council, which must include the adviser-selected positions of: a. At least one editor-in-chief in charge of the yearbook production; b. At least one editor-in-chief in charge of the print newspaper production; c. At least one editor-in-chief in charge of the news website production and social media accounts; d. A marketing director in charge of ad sales, product sales, staff recruitment, and public relations; e. A photography editor in charge of scheduling coverage for all platforms and make high-level photography decisions; and f. Various section editors at the discretion of the other editors.


D. EDITORIAL BOARD The editorial board shall include all editors in chief, the photography editor, and the opinions editor (if one is chosen that year), as well as at least five others in any position selected by those editors. The print newspaper editor-inchief shall be in charge of designating the author of all staff editorials. a. Staff editorial positions must be made with a threefourths majority of the editorial board; and b. Editorial board members who disagree with the position of the board shall be given the opportunity to respond either as a group or individually on the same platform as the original editorial was published. E. ROLE OF THE ADVISER The adviser(s) of CCHS shall not act as a censor of the publication outside of what is allowed under Constitutional law. They shall provide: a. Advice and education on best journalistic practices; b. Advice on possible responses to ethical dilemmas; c. Direction to journalism legal resources at student request and/or need; d. Possible story ideas, so long as staff is aware the ideas are optional; e. Equipment capable of producing Panther Student Media products; f. Oversight of Panther Student Media finances; g. Opportunities for staff development and growth; h. Where to find high-quality journalistic resources; and i. Other advice at the bequest of staff. F. PRIOR REVIEW OF PUBLICATIONS No student media, whether non-school-sponsored or official, will be reviewed by school officials prior to distribution or withheld from distribution. The school assumes no liability for the content of any student publication, and urges all student journalists to recognize that with editorial control comes responsibility, including the responsibility to follow professional journalism standards each school year. G. STAFF CONDUCT Members of the Panther Student Media organization will be held to a higher standard than the average student. Students are expected to behave not only within the confines of the Student Code of Conduct and Student Handbook of Conroe ISD and Caney Creek High School, but also abide by staff requirements for conduct that shall be agreed to between the leadership council and adviser every year. Non-negotiable behavior infractions, on or off campus, that will result in immediate expulsion from staff include: a. Drug or alcohol use; b. Bullying or abuse, including repeated use of racist, sexist, homophobic, or otherwise hateful language to other staff or non-staff members; c. Intentional destruction or theft of Panther Student Media property or equipment, or that of Conroe ISD; d. Continued defiance of adviser or members of leadership council; e. Intentional fabrication of sources, facts, photos or other content that would otherwise tarnish the journalistic integrity of Panther Student Media; and f. Encouraging others to violate any non-negotiable behaviors.

H. BALANCE AND OBJECTIVITY Members of the Panther Student Media organization will present all news content in a manner befit a professional publication, which includes providing balance and objectivity to controversial topics within commonly accepted journalistic practice when producing content of any type, and remain an objective observer while acting as a member of staff. Staff members retain their ability to put forth their opinion into the public discourse when not acting as a member of staff including topics that are controversial. Staff members, however, may have privileges revoked or be removed from staff if their non-staff persona, including use of social media, begins to repeatedly tarnish the reputation and/or businessmaking ability of Panther Student Media at the discretion of the adviser after proper warning. I. ACADEMIC DISHONESTY Panther Student Media staff members may be removed from staff, have certain privileges revoked, or be otherwise punished if they are caught by school administration, teachers or the adviser cheating or plagiarizing school work, or content being created for Panther Student Media products at the discretion of the adviser and policies created by the leadership council. J. OWNERSHIP OF STUDENT CONTENT All Panther Student Media staff members own the copyright in accordance with U.S. Copyright law, including the ownership of photos created for staff products, recruitment or other voluntary content creation. This includes stories, designs, photography, marketing product designs, and other content created at the bequest of a member of leadership council or as a favor for the adviser or other people while acting as a member of the Panther Student Media staff. Panther Student Media staff members shall agree to allow Panther Student Media to use all prior content created as a member of staff or using staff-owned equipment or materials in any form, including but not limited to journalistic publications, marketing, advertising or other public-relations materials for Panther Student Media, in perpetuity, including after graduation. No content may be used by Caney Creek High School, its faculty, staff or organizations, or Conroe ISD, without the prior, written consent of the staff member, so long as the content’s creator is able to be identified before use. If the staff member did not properly attach metadata, titles or other identifying information to the content while on staff, they agree that ownership of the content passes to Panther Student Media upon graduation for use in any sense. Panther Student Media staff members agree to allowing Caney Creek High School and Conroe ISD, even after graduation, to use, but not own, content from previous years for limited projects so long as proper credit is given in accordance with the Panther Student Media policy stated later in this document. These projects include: a. Back-to-school videos; b. District or campus presentations to employees; and c. Video presentations to students.

News is something someone wants suppressed. Everything else is just advertising. — Lord Northcliffe

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All content created by a person on staff that was not created while acting as a member of staff nor with staff equipment shall not be used without prior, written permission from the staff member. III. NEWS PLANNING, GATHERING, AND COVERAGE A. CONTROVERSIAL COVERAGE Panther Student Media staff members shall not shy away from controversial coverage. In fact, Panther Student Media encourages the coverage of controversial topics in order to train future journalists on handling sensitive areas, provide an opportunity for public discourse on such topics, and to allow student voice on topic areas that often neglect youth input. B. NEWS JUDGMENT AND NEWS VALUES Panther Student Media’s leadership council will be tasked with all news judgement and making final content decisions, including any optional story proposals presented by the adviser. Those stories, photos and other content shall be chosen based of timeless news values including timeliness, impact, proximity, conflict, uniqueness, and prominence. In short, members should choose stories both relevant, interesting and/or important for the CCHS community. C. DIVERSITY OF SOURCES Panther Student Media staff members shall produce content using a variety of sources including in-person and virtual interviews, experts, public records, staff-created data, historical records, crowdsourcing, and other commonly accepted journalistic sources. Panther Student Media staff members shall not rely on less than three sources for information is deemed controversial or potentially libelous for both the source and publication. In addition, all stories must contain a minimum of three sources including at least two interviews in order to preserve journalistic integrity and provide a diversity of voices and perspectives. D. TREATMENT OF SOURCES All sources should be treated with dignity and as humans first. Panther Student Media staff members shall not: a. Be allowed to deceive a source to gain journalistic benefit of any sort; b. Make coverage promises to sources without first discussing with their editor; c. Intentionally take quotes or information out of context; d. Take bribes, gifts or receive other benefits from sources if it will or can be perceived to remove their objectivity as a journalist in accordance with commonly accepted ethical practices; e. Argue, unnecessarily embarrass, or otherwise treat a source in an undignified or unprofessional manner; f. Use sources that the staff member has a personal relationship with unless previously approved as a last resort by their editor; nor g. Conceal any previous relationships with a source being covered from their editor or the adviser.

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E. RECORDING SOURCES DURING INTERVIEWS Panther Student Media staff members must make all sources aware they are being audio or video recorded. It is encouraged that members ask permission to record, although Texas law allows recording so long as one party consents. Staff members should consult with an editor or the adviser on handling sources reluctant to be interviewed using recording devices. Staff members should also write notes as a backup to all recordings consistent with their personal style. All recordings and notes should be kept on file for at least a year in the Panther Student Media classroom and offices for the protection of both the source and publication. Staff members may be disciplined for failing to keep or destroying recordings of interviews. F. ALLOWING SOURCES TO PREVIEW CONTENT BEFORE PUBLICATION No sources are ever allowed to preview the final version of content about themselves in any circumstance. Panther Student Media staff members may, and are encouraged to, ask sources follow-up questions, clarify stances, circumstances and facts, or read back quotes for accuracy during or after an interview for the sake of accuracy and fairness. G. DISTRIBUTION OF CONTENT BEFORE PUBLICATION Panther Student Media staff members shall not give out staff-produced content before it is published without the consent of the leadership council (with exceptions of the section editors). Leadership council must make the unanimous decision to give away unpublished content, such as photographs, graphics, videos or unused story content, before the staff member agrees. In an effort to build community partnerships, publicity, and general goodwill within the school, leadership council is encouraged to provide organizations, school administration or faculty, and other community members content that will not be published anyway that is being requested to be used in: a. Intra-organization purposes like scrapbooking or end-ofyear presentations; b. Projects that will be publically viewable around the school or community, such as murals, decoration, digital displays, and playbills or sports programs; c. Slideshows and presentations for teacher classrooms, CCHS and Conroe ISD d. Other intra-school projects that will not act as a supplement for Panther Student Media publications. Panther Student Media staff members who get permission from leadership council to provide unused content shall require the recipient to provide proof that credit will be given to both Panther Student Media and the copyright owner of the content. Photographs provided shall include both the photographers name and “Panther Student Media” on every photograph. Bulk credit, such as “Courtesy of Panther Student Media”, nor solely oral credit before or after the images used is not permitted out of fairness to the copyright holder.

Journalism, like democracy, is not something that is achieved. It is a work in progress, and not every day is as good as the last. — John Maxwell Hamilton


Panther Student Media staff members will be forbidden from providing any person or organization photos if the person or organization failed to provide adequate credit during the last agreement for at least one full semester. Panther Student Media staff content shall not be used in an organization’s, Caney Creek High School’s, nor Conroe ISD’s public relation materials of any sort for any reason. Panther Student Media staff members may also not produce public relation materials while acting as a member of staff. Doing so jeopardizes the ethical standard of acting as unbiased journalists by association. Panther Student Media staff members may produce content on their own time as a favor or commission to organizations, Caney Creek High School or Conroe ISD as it does provide additional material for the staff member’s portfolio. Staff members may use Panther Student Media equipment in such favors or commissions, so long as the equipment is not needed for official Panther Student Media publication purposes. Panther Student Media staff may use content as collateral when trading for ad space to promote Panther Student Media products that would otherwise cost money with the unanimous vote of the leadership council. For example, leadership council could approve providing content for the football program in exchange for free ad space promoting yearbook sales or website visits. H. EMAILING AND TEXTING DIGITAL INFORMATION GATHERING Panther Student Media staff members shall use in-person interviews as the primary method of information gathering from people. Email and texting shall only be used as a method of clarification or follow-up questioning of sources unless as a matter of last resort approved by the publication’s editor. I. VERIFICATION Panther Student Media staff members must verify the identity of the person they are interviewing by any virtual communication methods including telephone calls, email, video chat, text messaging or social media communication. Failure to do so jeopardizes the factual accuracy of the content. J. UNNAMED SOURCES Unnamed sources are to be used as a method of last resort when the individual wishing not to be named is the only source of information and all other methods of collecting the information in other ways, including consultation with the editor and adviser for advice, have been thoroughly exhausted. The story must be of compelling interest to the school and not content with little impact to the community nor that could be described as run-of-the-mill.

job. Staff members should, instead, consult with their editor with any issues. Reporters should divulge the identity of their source only to the editor of the publication where it will be produced only in the scenario where the qualifications, authenticity or conflict of interest of the source has been called into question. Should the staff member refuse to divulge the identity of the source upon their editor’s request, the staff member or the editor may be allowed to pull the story from publication citing ethical concerns. K. TREATMENT OF MINORS Panther Student Media staff members should keep in mind that many sources are under the age of 18 and may not fully understand the law, the way journalism works, nor the full impact of quotes or information they divulge to a reporter. Staff members are encouraged to be reasonable when sources request their interview be retracted before publication in the interest of not producing a reputation of a heartless media group. However, interviews may not be retracted in part, nor may they be retracted after publication. The decision to retract an interview must be granted by an editor. Staff members are also encouraged to anticipate the impact of how a story or other content will impact the futures of the minor in their content. They should discuss potential impact with the minor, especially with regard to controversial topics, or potentially damaging quotes or information. The staff member and editors should keep in mind the balance between newsworthy information in the public interest and preventing unnecessary harm to an individual’s future. Staff members must get permission from parents to interview individuals under the age of 13. They require no permission to interview individuals aged 13 or older in accordance with legal precedent. Staff members must, however, ensure the minor aged 13 or higher truly understands that their information will be published to a wide audience and understand the impacts it could have. Staff members are encouraged to talk with the minor about parental permission or acknowledgement when the topic is especially controversial and could jeopardize their future in some way. L. PUBLIC RECORDS AND MEETINGS Panther Student Media members should be familiar with open meeting and open records laws in Texas and at the federal level. They are encouraged to file open records requests and attend open meetings during the newsgathering process. Staff members are also encouraged to challenge the legality of governmental bodies that deny requests or attendance of meetings that the staff member otherwise believed was open or accessible to the public with the help of the Student Press Law Center.

Panther Student Media staff members shall never inform the adviser of the identity of the unnamed source in any manner whatsoever due to the adviser’s role as an employee of the school institution, which could end in the adviser being forced to reveal the identity of the source or defy the district’s orders. This could result in the adviser being forced to choose between standing up for the publication and their

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IV. PRODUCING CONTENT A. HANDLING LINKS Any links placed on The Prowler’s news website shall be directed directly to other websites that are relevant to the content of the story only. If the site linked lies behind a paywall, the link shall direct the user to the paywall’s home page, or the story redirecting through the home page. B. PORTRAITS All students and school personnel must have their portrait made with the official school portrait photographer in order to be included in the current volume of the publication. Panther Student Media will facilitate two separate dates for portraits on campus and will notify parents once the dates have been set. Panther Student Media is not responsible for students who switch name cards and appear in the wrong location in the yearbook. Panther Student Media does not produce picture packages, but merely handles their delivery. All complaints about picture packages, the portraits themselves, or portrait editing should discuss those complaints with the portrait company. Panther Student Media does not discriminate against clothing choices in portraits for political nor other expression protected by the First Amendment. It will require students who are out of dress code to take retakes, or be left out of the yearbook publication. Panther Student Media will adhere to the campus dress code policy and not any more restrictive. Panther Student Media staff is not responsible for portraits taken but not provided to them. Errors and or corrections, if needed, will be addressed on an individual basis among the student/parent, Panther Student Media staff and the school photographer. C. PROVIDING CONTEXT All Panther Student Media content shall include proper context such as historical information, conflicts of interest, and conflicting information in order to provide the reader the most complete version of the story. This includes the context of any quotes. No quotes shall be used when taken out of context, or the context should be provided if the quote would misrepresent the original meaning of the quote. D. WRITING PROCESS The reporter shall provide a draft of the story to their direct editor first, who will make high-level edits first, including analysis of use of sources, more information that is needed, and overall flow. The second draft will go to the same editor for refinement with grammar, AP Style and other changes to syntax. This process will repeat until the section editor gives their approval. The section editor will give the story to the editor-in-chief for final approval. The adviser will see it after any final changes only to give any suggestions for legal, ethical and journalistic standard advice. They shall only direct a change content within Constitutionally allowed measures.

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E. ADVERTISING To help finance the productions, the staff may sell advertising at rates published annually. Students who appear in advertisements (other than senior tributes, which are not “selling” or “advertising” any product or service) must sign a model release. The editorial board reserves the right to determine the appropriateness of advertising and refuse sale and publication without cause. No advertising will be published for activities illegal to the youngest member of the student population. The yearbook will sell space for senior recognition and businesses as determined by the editorial board. The staff will publish a payment and submission schedule by Aug. 1 of each year and reserves the right to refuse publication to any parent or advertise who does not meet deadlines. Payments will not be refunded. Errors in ads and senior tributes could be addressed in the following manner. a. Correction of minor errors with a reprint or reprints of the ads on stickers. b. Partial repayment up to cost of the book for misspelled names or major errors. c. Complete refund only in cases of errors that are deemed to destroy the intent of the ad. Businesses will be held to the same expectations as senior tributes. The Creek yearbook and The Prowler newspaper/ news website will not be responsible for errors in printing caused by submissions that do not meet published requirements or standards. Acceptance of advertising shall not constitute approval or endorsement of any product, service, organization, or issue referenced in the advertising. F. SOCIAL MEDIA (WILL BE COVERED IN A WEEK 12 ASSIGNMENT) G. USE OF PROFANITY Articles will only contain profanity if the story would not be understandable otherwise or the profanity is the cornerstone of the context of the article. Use of profanity must have the unanimous approval of the leadership council. If there is profanity used, the article shall contain a warning for readers before the first sentence explaining that there will be use of profanity and an explanation of why it was used. In other instances of less vital profanity, the profane words shall be described or simply referred to as “profanity” in the story. H. OBITUARIES Should a student or staff member die at any time during the current coverage period, Panther Student Media will treat the death in a tasteful, respectful manner. In the yearbook people section with student/staff portraits, the portrait of that person will appear as it would under normal circumstances. If deadlines allow, the death may be covered as a news event in The Prowler’s web or print products if deemed appropriate by the editorial board.


All deaths for faculty, staff, students and administrators will be included in a single tribute in the yearbook with a listing of all those who died in the school year up until the final deadline, which is usually just before April 1. Students who commit mass violence such as a school shooting or other terrorist activity on or off campus will not appear in such a tribute. Families and/or friends or other parties may purchase space for a memorial or tribute to appear in the advertising section of the yearbook, and may do so at the “early-bird” pricing structure regardless of purchase date, but advertising space generally is available only AugustDecember and production of these pages is complete by January. Students may choose to cover the death as a news story and/or possible feature in the next issue of The Prowler or online depending on the situation, including cause of death and timing. It is the aim of the staff to handle any such situation in a fair and sensitive manner. Coverage is not a guarantee and staff members have the right to not cover a death for any reason including the manner of death. I. SPONSORED CONTENT There shall be no sponsored content in Panther Student Media products outside of traditional advertisements in an effort to prevent reader confusion. J. VISUAL REPORTING All content in Panther Student Media shall be produced by the student journalists creating the publication including photography and graphics. Content provided to any Panther Student Media publication for use must be in writing of some sort, which will be kept on file for at least one year. Credit must be clear and include wording such as “Photo used with permission from” and the person’s name. Copywritten work may not be used without written permission from the copyright holder in any situation. Staff members must include proof of permission. Staff members who forge permission or deceive an editor or adviser will be immediately removed from staff and will be held liable for any damages resulting from potential lawsuits. Creative Commons or public domain works used in the publication must be correctly credited with the appropriate CC license. Staff members using CC works must have proof of the license with the work and is responsible for ensuring the credit is adequately provided in accordance with the law. Staff members who forge a license or deceive an editor or adviser will be immediately removed from staff and will be held liable for any damages resulting from potential lawsuits. K. GUIDELINES FOR BREAKING NEWS All breaking news stories should be checked by at least one section editor and an editor-in-chief before going online. Reporters ought to keep in mind that being first is not the priority. Accuracy will take precedence over being first to the story.

L. LETTERS TO THE EDITOR The opinion section of the newspaper and the news website will have a prominent notice displayed advising readers where they can send in guest columns and letters to the editor. All letters to the editor will be held to the same standards of grammar, style and accuracy as other content in the newspaper without sacrificing the core intent of the letter. If there are incorrect facts that, if removed, would jeopardize the core content of the letter, the writer will be contacted to rewrite the letter, give permission to remove the information, or to ask if they would want to retract the letter. Libelous or copywritten information is not permitted. The letter should appear in the following print edition, and online within a reasonable time period. The editor of the product in question may respond, or allow a staff member to respond, if leadership council gives majority approval. M. GUEST WRITERS/COLUMNISTS The Panther Student Media products, with exception to the yearbook, will allow space for guest columnists and writers within reason. Editors are encouraged to seek new columnists regularly to widen the diversity of voices, perspectives and realities of the community. N. CORRECTIONS POLICIES The print publications can be a $100,000+ student business produced as part of a learning experience in the curriculum, and it is not possible to reprint the book or newspaper if/ when minor errors arise. The staff regrets any errors and learns from constructive feedback provided via surveys, focus groups and thoughtful email messages. The process for creating the yearbook and each issue of the newspaper is rigorous and involves multiple rounds of careful editing. Because the yearbook is printed once annually, it is not possible to run corrections. If a staff discovers, from any source, that a factual error or major mistake was published and passed the editors, the editor(s)-in-chief will issue a written apology to those affected. Errors discovered in the print product will be published both in the next print edition and on the web. It will also be given the same level of prominence in promotion that the initial content was given. Corrections for errors in the news website will only appear on the website unless the editor(s) believe it is in the interest of the news organization to respond in print as well. V. SALES A. YEARBOOKS Yearbooks will be on sale each year from August through the last day of January. Price will vary and increase based on a scheduled rate plan, which will be published on the CCHS website, social media, yearbook website and on the printed order forms. Students who do not purchase a book in advance run the risk of not receiving one; only a small number of extra books will be ordered and will be available for late purchase on a first come, first served basis for cash or money order only. No checks will be accepted for yearbook sales during May distribution. Exchanges can be made for books with minor flaws if no writing has been done in the book. If a book has been written in, then no exchange can be made unless the adviser feels the flaw in the book is of major proportion (pages missing, pages in upside down).

Journalism is a career which demands the highest professionalism. It demands responsibility as well, for the line between honest revelation and disingenuous sensationalism is sometimes perilously thin. — Margaret Thatcher

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It will be the responsibility of the buyer to provide proof of purchase if the staff can provide no record. A valid receipt or a cancelled check deposited in the publications account will constitute proof of purchase. Any purchased book not claimed within the calendar year it is produced will become the property of the program and the price forfeited. Students who withdraw or move away from CCHS can pick up books in person or can have alternate arrangements made with the adviser. The staff and editorial board will determine the cost of an individual copy, number of pages, and size of the yearbook based on a balanced budget. Yearbooks are not guaranteed to grow nor remain the same in terms of size nor number of pages from one year to the next. B. YEARBOOK AND YEARBOOK AD REFUNDS Refunds are not allowed on any yearbook product - the book itself or ads - after yearbooks have been delivered because the number of yearbooks purchased depends on pre-sales. Exchanges may be made in accordance with Section A above. Refunds may be made on any product - books, ads, etc. - prior to the date listed on the contract for that item. For yearbooks themselves, this is usually the last day in January because Panther Student Media must make final page count and book order decisions on the first day of February. For ads, this is usually the beginning of December when advertising pages are sent to the plant. Once the ads are sent to the plant, no refunds will be issued for any reason, including a family forgetting to submit content required on the ad contract.

C. POSTING TO PERSONAL SOCIAL MEDIA Staff members are held to a higher standard than other students on campus. The adviser will not monitor personal social media and students retain their rights to free speech. However, if the adviser or an editor is notified of behavior that violates Panther Student Media guidelines, tthe adviser reserves the right to remove students from staff for misbehavior and other personal social media activity that can shine a negative light upon the program and staff at large. D. POSTING ONLINE The web editor-in-chief will be in charge of all posts to The Prowler website and have access to the passwords. They may appoint individuals to assist with posting stories online. The website shall be updated at least five times a week with new stories, photo galleries, or other online-only content. E. EQUIPMENT CHECKOUT PROCEDURES All students should complete the Camera Checkout Form available in the staff Google Drive any time they plan to take a camera outside of school hours. This includes noting all equipment, camera number, SD card number and other auxiliary equipment before taking it from the classroom. They must also note the purpose they are checking out a camera for and when it will be returned. Continued late return or failure to check out the equipment properly may result in removal of staff equipment at the discretion of the photography editor, editors-in-chief or the adviser.

C. NEWSPAPER/NEWS WEBSITE The Prowler student newspaper and news website will be free and open to the public as a forum for discussion. Advertising shall be sold to support Panther Student Media operations in accordance with advertising policies above. VI. TECHNOLOGY A. CELLPHONE USE Panther Student Media staff members should only be on their personal cellphones during classtime if they are conducting business for publication-related purposes such as calling businesses, sources or other business needs. Other than that, class will follow the CCHS cellphone policy of no phones bell to bell. When on assignment, staff members should limit their cellphone use as to not miss important elements of their coverage. Staff members may be denied future assignments if their personal cellphone use jeopardizes coverage. B. POSTING TO STAFF SOCIAL MEDIA The web editor-in-chief will be in charge of all social media posts to staff accounts and have access to the passwords. They may appoint a social media manager to handle all social media posts. The accounts will be updated at least three times a week with photos, website posts and other information as needed.

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Freedom of the press, if it means anything at all, means the freedom to criticize and oppose. — George Orwell


Code of Ethics

Adapted from the National Scholastic Press Association, Society of Professional Journalists, and Kirkwood High School codes of ethics

All Panther Student Media staff members believes the duty of journalists is to report truth. We believe journalistic publications facilitate and guide the direction of public discourse while acting in their Constitutionally protected role to educate, inform, entertain and sometimes persuade the public on matters of current affairs. We believe that a well-informed public is the lifeblood of a democratic society and the autonomy of individuals to make moral and efficient choices in their personal and professional lives, and in the voting booth. We believe that those responsibilities come with a heavy burden, which include being responsible, fair, honest, accurate, independent and accountable (both of those in power and ourselves) all while minimizing harm. As such, we accept this code of ethics as written below: 1. BE RESPONSIBLE. 1. Understand that student journalists are custodians, not owners, of their news medium, and they have an inherent obligation in decision-making to consider the heritage of their news medium, the values of the school community, the tenets of the school mission, the pedagogic concerns of school officials, and the wants and best interests of readers/listeners/ viewers. 2. Keep yourself, the reporter, out of print. It’s not about you; it’s about the readers/listeners/viewers you serve. For the most part, student reporters and editors should not appear in the media they represent unless they are legitimate newsmakers. In those cases, the particular student journalists should have no influence on the coverage, and any conflict of interest should be disclosed. 3. Staffers must declare conflicts and avoid involvement in stories dealing with members of their families. Staff members should not cover–in words, photographs or artwork–or make news judgments about family members or persons with whom they have a financial, adversarial or social relationship. Intra-staff dating is not recommended if one person assigns or evaluates the work of the other person or if one is in a position to promote the other to a higher staff position. 4. Strive for substantive stories that produce insight, generate accountability and inspire reader interest and engagement. Do not yield to those who would suppress such insight or resist accountability. 5. Remember that protections of the First Amendment were created to serve not the press but rather the people, and as a journalist guard the people’s interests above all others. 6. Know the legal rights of student journalists and balance those rights with ethical responsibilities. Having the right to say something doesn’t make it right to say it. Balance the public’s need for information against potential harm

or discomfort. Pursuit of the news is not a license for arrogance or undue intrusiveness. 7. Recognize that legal access to information differs from an ethical justification to publish or broadcast. 8. Defend relentlessly the First Amendment rights of students. Protect relentlessly media advisers from recriminations brought about by their advocacy of student rights. 9. Demonstrate credibility and exemplify trustworthiness, reliability, dependability and integrity in and beyond journalism work. Your personal attributes affect the integrity of the news medium you work for. 10. Be careful in covering stories about wrongdoing not to perpetuate misdeeds. Printing a photograph of malicious graffiti expands the vandal’s canvas. 11. Do not allow vulgar or profane language to overshadow the essence of a story. If used, have compelling purpose and rationale to justify the audience’s need to read/ hear vulgar or profane words. Consider alternatives to using profanity. The staff may decide to print or to limit the use of these words depending on their importance to the meaning of the story. For example, words may be partially obscured or bleeped. Do not use profanity in opinion articles, such as editorials, columns and letters to the editor. 12. Staffers should avoid sexist labels and sexist descriptive language. Replace such language with neutral terms and descriptions. 13. Identification of a person as a member of any population group should be limited to those cases when that membership is essential for the readerʼs complete understanding of the story; it should be done with great care so as not to perpetuate negative or positive group stereotyping. When identifiers are used, it is important that the correct one be used. Some examples of identifiers: Hispanic, Jew, lesbian, Italian, person with AIDS (PWA), a person with a disability, hearing impaired. 14. Maintain a commendable work ethic—pursuing excellence, taking initiative, keeping to task, meeting deadlines and taking care of the workplace and equipment. Inspire fellow staff members to do the same. 15. Cultivate respect for your adviser, fellow staffers, school officials and others. Nurture an effective working relationship within the staff. Keep emotions in check. Support team effort in gathering and reporting news. Be loyal in protecting the best interests of your news medium. 16. Know when to show restraint in pursuing stories. For example, a spontaneous demonstration in the cafeteria by three students protesting the in-school suspension of a friend may receive notoriety, but its news value likely is insignificant. Furthermore, coverage of the incident may embolden others to disrupt the cafeteria too.

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17. Exemplify effective leadership through the power of performance rather than the power of position. Express genuine interest in every staff member. Be sensitive to other points of view. Inspire teamwork and intrinsic motivation. Prioritize mentoring over clout. 18. Through all steps in the reporting process, from conceptualizing the story assignment, through information gathering and pre-writing, to writing, editing and final publication, a reporter must answer these questions: a. b. c. d. e.

Why am I reporting the story? Is the story fair? Have I attempted to report all angles? Who will the story affect? Can I defend my decision to report the story?

2. BE FAIR. 1. Begin the search for truth with a neutral mind. Do not prejudge issues or events; wait until the facts and perspectives have been gathered and weighed. Discover truth without letting personal biases get in the way. Teach people to live by truth by presenting information objectively in a context that reveals relevance and significance. Take special care not to misrepresent or oversimplify in promoting, previewing or summarizing a story. 2. Explore controversial issues dispassionately and impartially. Don’t go into a story with a personal agenda. 3. Justify coverage decisions by showing newsworthiness of a story. Do not use your position with the paper to inflate your ego, favor friends, or advance other personal agendas that are self serving. If you profile an “athlete of the week,” be ready to show the criteria and objective process for selection. If you are a yearbook staffer, avoid a conflict of interest by working on spreads where you are not tempted to choose photos of yourself or of your friends for publication. 4. Pursue a panoramic vision of issues and events to achieve balance and fairness. You may not know what the story really is until the story unfolds as you research it and talk with sources. 5. Welcome diverse perspectives and particularly rebuttals to editorial positions. Support the open and civil exchange of views, even views they find repugnant. 6. Seek out sources whose voices we seldom hear. 7. Avoid stereotyping. Journalists should examine the ways their values and experiences may shape their reporting. 8. Refrain from “getting in the last word” by attaching an editor’s note to a letter to the editor. In rare circumstances, a clarification note may be justified. 9. Take initiative to give subjects of allegations an opportunity to respond in a timely manner. Make a serious effort to contact those subjects before going with a story in order to allow a response. 10. Label or otherwise clearly identify editorials, opinion columns and personal or institutional perspectives,

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advocacy or commentary. 11. Disclose any potential conflict of interest by a journalist or news medium. For example, conflicts of interests could involve personal relationships with news subjects or sources, associations with organizations, gifts and “perks” and vested interests in issues or events. 12. Appreciate the fact that at any given time a reporter sees only a part of what can be seen. Don’t jump to conclusions. 13. Gather, update and correct information throughout the life of a news story. 14. If the subject of a story does not respond to a reporterʼs inquiry, the reporter may use the failure to respond in the story. However, use the verb “refused” to respond cautiously because of its connotation. It is better to use “declined to comment” or “would not respond.” If the subject cannot be reached, it is acceptable to say that the subject was not available for comment. The difference between not responding and not available for comment should be clear to the reader. 3. BE HONEST. 1. Do not plagiarize. Plagiarism is defined as the word-forword duplication of another person’s writing or close summarization of the work of another source without giving the source credit. A comparable prohibition applies to the use of graphics. Information obtained from a published work must be independently verified before it can be reported as a new, original story. This policy also forbids lifting verbatim paragraphs from a wire service without attribution or pointing out that wire stories were used in compiling the story. Material that is published on the Internet should be treated in the same way as if it were published in more traditional broadcast media. Because plagiarism can significantly undermine the public trust of journalists and journalism, editors should be prepared to consider severe penalties for documented cases of plagiarism, including suspension or dismissal from the staff. Plagiarism is not only unethical, it is illegal if the material is copyright protected. a. Book, Song or Movie Titles are not copyright protected because they are by their nature not original. b. Cartoon characters are usually copyright protected and cannot be used--even if recreated by a staffer-without permission of the copyright holder. c. Currency may be reproduced as long as it lacks reproductive detail (use different sizes and colors). d. Games are copyright protected and may not be reproduced without permission of the copyright holder. e. Photographs of famous people are often copyright protected and may not be used without the permission of the copyright holder. f. Poetry lines may be used as long as the selection quoted does not constitute a substantial portion of the work and the work is credited. When quoting poetry, format the lines with the same alignment as the original, if possible. g. Song Lyrics are copyright protected; however, a


staffer may quote up to four lines as long as the author receives credit. h. Stamps may be reproduced as long as they are not intended for use as counterfeits, or as long as they do not contain original artwork, i.e., a portrait of Elvis. When using stamps, reproduce them in larger or smaller sizes for publication. 2. Do not fabricate any aspect journalism work without full disclosure. The use of composite characters or imaginary situations or characters will not be allowed in news or feature stories. A columnist may, occasionally, use such an approach in developing a piece, but it must be clear to the reader that the person or situation is fictional and that the column is commentary and not reporting. The growth of narrative story development (storytelling devices) means that reporters and editors should be especially careful to not mix fact and fiction, and not embellish fact with fictional details, regardless of their significance.

9. Set-ups or posed scenes may be used if the average reader will not be misled or if the caption or credit line tells readers that it is a photo illustration or a reenactment or re-staging of an event, including award presentations. Recording the original action is always preferred.

3. Identify yourself as a reporter and do not misrepresent yourself while engaged in news media tasks. For example, a source deserves to know if he is engaged in casual conversation with a student or more guarded conversation with a reporter. For another example, don’t misrepresent yourself by pretending to conduct an official survey for the school when in fact you are conducting it for the student newspaper.

4. BE ACCURATE.

4. Do not tolerate dishonesty of any staff member. One dishonest act of an individual can profoundly damage the reputation of a whole news organization. Be completely honest in reporting. Remember, half-truths can be just as egregious as outright lies. 5. Stand by promises, including protecting the identity of confidential sources. Consider sources’ motives before promising anonymity. Verify information given by an anonymous source. Be cautious in making promises; consult editors; take time to consider ramifications of promises; don’t be pressured. 6. Be guarded about the credibility of sources, and confirm questionable assertions. Do not be misled by insincere or unreliable sources. Try not to make reader guess whether a source is sincere. For example, an untruthful or embellished Q&A response can taint belief in the sincerity of other contributors as well. 7. Be cautious of using satire. Because it involves irony and sarcasm, it is often misunderstood. Because it usually involves ridicule, it could be carried to an inappropriate level in a school setting. Because special April Fool’s Day editions can damage a paper’s integrity and credibility, and because they can pose a libel risk, they are strongly discouraged. 8. Do not electronically alter the content of news and feature photos in any way that affects the truthfulness of the subject and context of the subject or scene. Technical enhancements, such as contrast and exposure adjustments, are allowed so long as they do not create a false impression. Photo content may be altered for creative purposes as a special effect for a feature story if the caption or credit line includes that fact and if an average reader would not mistake the photo for reality. Strive to record original action in photos.

10. If using a recording device, get interviewee’s permission or make it obvious with the placement of the device that you intend to record. Know state laws regarding the legality of secretly recording private conversation. 11. Do not be cavalier about truth. Truth breeds trust — an essential component of free and responsible media. 12. Know “journalistic truth” must be accurate, should promote understanding and should be fair and balanced. 13. Provide access to source material when it is relevant and appropriate. 1. Verify information before releasing it. Use original sources whenever possible. 2. Remember that accuracy is often more than just a question of getting the facts right. Neither speed nor format excuses inaccuracy. Accuracy also requires putting the facts together in a context that is relevant and reveals the truth. 3. Be a first-hand witness whenever you can. Gather raw facts. News releases, press conferences, official statements and the like are no substitute for firsthand accounts and original investigation. 4. Review story to make sure information is presented completely and in proper context that will not mislead the news consumer, including visual information. Clearly label illustrations and re-enactments. 5. Know your subject’s history to help measure his credibility as a source. If the subject has a reputation for embellishing information, make sure to verify information with another source. 6. Be willing to read back quotes to check for accuracy. Sometimes a source may not be saying what he really means. 7. Record accurate minutes of student media staff meetings that involve policy decisions and other actions that will have a lasting effect. 8. Verify questionnaires answered by sources. Make sure no one posed as another person. Check comments for sincerity and accuracy. 9. Tell not only what you know but also what you do not know. Invite a source or news consumer to fill you in on something he knows but you don’t. 10. Engage in fact-checking every story. Train copyreaders to spot red flags and to verify questionable information. 11. Be cautious about information received online. Not all sources are consistently credible, including sites such as Wikipedia, YouTube, blogs, and Facebook. Verify questionable information by consulting other sources.

Freedom of the press, or, to be more precise, the benefit of freedom of the press, belongs to everyone – to the citizen as well as the publisher… The crux is not the publisher’s ‘freedom to print’; it is, rather, the citizen’s ‘right to know.’ ­­— Arthur Hays Sulzberge

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5. BE INDEPENDENT. 1. Recognize inherent differences between the professional news media and the student news media, and understand that the latter will always be subject to some oversight by school administrators. Show administrators how it is in their best interests and the school community’s best interests to recognize student independence, within the parameters of law, in controlling the content of their news medium. 2. Work to have your student news medium recognized as a public forum, which will provide greater independence in controlling editorial content. 3. Resist prior review as a practice of administrative oversight in favor of less intrusive and more effective oversight strategies. Prior review dilutes student responsibility and puts more responsibility in the hands of administrators. Should the journalism experience teach responsibility or obedience? 4. Hold no obligation to news sources and newsmakers. Journalists and news media should avoid even the appearance of conflict of interest. 5. Accept no gifts, favors or things of value that could compromise journalistic independence, journalistic ethics or objectivity in the reporting task at hand. For example, a reporter covering a Spanish Club buffet event should not put his or her notepad and camera down to partake in the event. Nothing of value (over $10) should be accepted. Any gift of value should be returned to the sender or donated to charity. 6. Be wary of sources offering information for favors or money; do not pay for access to news. Identify content provided by outside sources, whether paid or not. 7. Declare any personal or unavoidable conflict of interest, perceived or certain, in covering stories or participating in editorial or policy decisions. 8. Learn state laws regarding freedom of information, open meetings and shield laws. News media serve an essential function as a watchdog of government, and student journalists should not be asked to engage in any activity that is the responsibility of outside agencies, such as law enforcement, school administration and government. Cooperation or involvement in the work of these agencies should be restricted to what is required by law. Legal agencies, such as the Student Press Law Center in Virginia, may be contacted for advice.

that blur the lines between the two. Prominently label sponsored content. 13. Guard against participating in any school organizations or activities that would significantly create a conflict of interest. Journalists particularly should avoid holding office in student government, or they should be prepared to recuse themselves in either journalism or government forums when decision-making could pose a conflict of interest. 14. Staffers may not cover a school or other organization they belong to, or participate in any editorial or business decisions regarding that organization. Staffers may provide story leads about the organizations to which they belong to other staffers. Staffers should report their memberships to their supervising editor. 15. Political involvement, holding off-campus public office and service in community organizations should be considered carefully to avoid compromising professional integrity and that of the publication. The notion of the journalist as an independent observer and fact-finder is important to preserve. A staffer involved in specific political action, especially in a leadership role, should not be assigned to cover that involvement. 16. Do not use a byline for editorials that represent the opinions of the news medium. 17. Employment should not conflict with the stafferʼs first responsibilities to the publication. The staffer must report any employment to the editor to avoid any conflicts of interest with assignments or other staff editorial or business responsibilities or influence. 18. Approval of work for an off-campus news medium and free lance media work should be sought in advance of the commitment. It is permissible only in a noncompetitive medium, on a stafferʼs own time and should not conflict with the stafferʼs obligations to the publication. 6. MINIMIZE HARM. 1. Look beyond the likely impacts of each story, keeping alert to identify and respond to any unintended or undesirable consequences the story may hold in the shadows. Identify options for dealing with undesirable consequences. Determine if full disclosure of information may jeopardize student welfare unnecessarily; if so, decide what can be held back without jeopardizing the public’s right to know.

9. Avoid working for competing news media or for people, groups or organizations that the journalist covers.

2. Report immediately to school authorities any person who threatens the safety of himself or others.

10. Show courage and perseverance in holding school officials and other decision-makers accountable when student control of student news media is threatened. Remember, students who produce non-public forum news media still have some rights regarding content decisions. Give voice to the voiceless.

3. Avoid pandering to lurid curiosity, even if others do.

11. Give no favored news treatment to advertisers or special interest groups. 12. Distinguish news from advertising and shun hybrids

4. Choose an option less offensive than self-censorship when it is prudent to do so. For example, the son of a secretary accused of embezzling from the student activity fund may be in distress when learning the student paper will cover the story. Tapping the school counselor rather than engaging in self-censorship is a better remedy to help the son deal with his fear of humiliation.

34 Freedom of the press is not just important to democracy, it is democracy. — Walter Cronkite


5. Do not put student reporters in legal jeopardy or physical danger. Undercover stories may be unethical and may pose significant risks. Student journalists must obey the law. For example, a minor student who illegally purchases liquor to show readers/ listeners which stores violate the law also incriminates himself. Covering gang issues and other volatile topics require close faculty supervision and safeguards to protect student welfare. 6. Be especially sensitive to the maturity and vulnerability of young people when gathering and reporting information. Take particular care to protect young sources from their own poor judgment when their comments can put themselves and others in jeopardy. 7. Do not allow sources to use a news medium in malicious ways or ways that serve self-interest above the best interests of news consumers. Be on constant guard to spot clandestine efforts publish inappropriate messages. 8. Show respect and compassion for students who may be affected detrimentally by news coverage. Use heightened sensitivity when dealing with juveniles, victims of sex crimes, and sources or subjects who are inexperienced or unable to give consent. Consider cultural differences in approach and treatment. 9. Be sensitive when covering stories involving people in distress, and reject unreasonable intrusion by student media in their lives. 10. Balance the public’s right to be informed with an individual’s right to be let alone. 11. Understand and respect the different privacy expectations for private citizens, public figures and public officials when covering issues and events. 12. Be cautious about identifying students accused of criminal acts or disciplinary infractions. Avoid naming minors. (Check local jurisdiction for legal definition of a minor.) If a student is legally an adult, be ready to show a compelling reason for identifying the name. Relevancy and news value can constitute a compelling reason. For example, if an 18-year-old student were suspended from school for attending the homecoming dance drunk, the name likely would not be used in a news story. However, if the student is the homecoming king, the news element of prominence may justify using the name. The names of some crime victims, especially victims of sex crimes, should be protected from disclosure when prudent. Do not implicate by association. For example, do not say “a school secretary was arrested and charged with ….” The reader could suspect any school secretary. 13. Balance a suspect’s right to a fair trial with the public’s right to know. Consider the implications of identifying criminal suspects before they face legal charges. This is especially true for students charged with a crime, which could negatively impact their future, especially if they are found not guilty. 14. Consider the long-term implications of the extended reach and permanence of publication. Provide updated and more complete information as appropriate.

Consider that high-school students are still learning and maturing, and that interviews and accusations will follow them into adulthood, far after many of their views and behaviors have changed. 15. The Panther Student Media staff may choose to print general crime news obtained from official law enforcement agencies and public records in accordance with state law. The staff will not print information that is obtained only from oral comments from law enforcement personnel. With the exception of major crimes, predetermined by the editor, an arrested person is not named until charges are filed. The staff will not print the names of rape victims, and will take special precautions to protect the identity of other victims of crime (identify them by grade level only, if necessary). 16. Educational records protected under FERPA, such as transcripts and disciplinary reports, are not public record and may not be published without consent of the individual student and, perhaps, a parent or guardian if the student is under the age of 18. Panther Student Media staff will avoid publishing a studentʼs grade point average unless it is germane to the story and the individual has given consent. 17. The names of students who use special education services are confidential and will not be published without consent of the student and a parent or guardian. 18. Student journalists are permitted to take photos of public areas (hallways, lunch room or the street). Before taking a picture of a classroom, one must ask permission from the teacher. Photographers should not take pictures of special education classrooms because the identities of these students are confidential. One should also ask permission before photographing productions in the auditorium, such as school plays, because the use of flash may distract performers. (Ask to photograph the dress rehearsal instead.) Restrooms, locker rooms, closed meetings and private homes are not public areas and should not be photographed. 7. BE ACCOUNTABLE. 1. Abide by the same high standards they expect of others. 2. Admit mistakes and publicize prompt corrections. Respond quickly to questions about accuracy, clarity and fairness. Explain corrections and clarifications carefully and clearly. 3. Expose unethical practices of student journalists and student news media, and make remedies. 4. Identify sources clearly. The public is entitled to as much information as possible to judge the reliability and motivations of sources. 5. Use press passes for admission or special privileges, such as free tickets or entry, or special access, only in the capacity of a working journalist. In no event should use of such complimentary tickets or material influence the final articles appearing in any publication. 6. Provide news media consumers with opportunities to evaluate student news media.

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7. Be friendly and sincere in welcoming criticism and weighing grievances from news consumers. 8. Have dialogue with student media overseers, and be prepared to justify decisions, policies and actions. 9. Keep notes and recordings of interviews for an indefinite time as evidence of responsible reporting. 10. Hold school administrators and other student media overseers accountable for their actions and decisions just as they hold student journalists and student media accountable for their actions and decisions. 11. Use the power of student media judiciously, and be prepared to provide rationale for any decisions or actions taken by news staffs. 12. Use anonymous sources only if there is a compelling reason and only if the information given can be verified through another, known source. When sources are not given, people may question the credibility not only of the source but also of the news medium. 13. Any materials given to the publication for review become the property of the publication and not of any individual staff member. The editor reserves the right to disperse the property in an equitable way. 14. Reporters who use the Internet and e-mail to interview sources should identify themselves as a reporter immediately, and should verify the sourceĘźs identity with a follow-up telephone call. The source should be told that the information given is for a story. Information from Internet chat rooms and bulletin boards should not be used except as background. Since some information on the Internet may not be accurate, verification of facts through another source is especially important. 15. Editors and reporters should invite reader feedback and participation in the publication. Reaction by readers to what has been published should be invited through all methods of communication: paper, e-mail, phone, fax and in-person visits. The publication should hold periodic open forums or open houses for readers. Reader opinions and suggestions on a range of issues can be solicited at these forums and can form the basis for future reporting or commentary.

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Staff Communication All staff members are required to be a part of the Band website where Panther Student Media will be able to contact one another, as well as the adviser. The adviser is not allowed to contact students individually through social media or personal phone numbers or text messages without parental involvement per school district rules. Band is the only way the adviser will be able to communicate with you directly outside of school hours. It’s important to regularly check this location for updates as this is where the adviser will post staffwide messages, conduct polls, and get feedback from staff on important issues. This means you must also have notifications on. If you do not have a smartphone, you must check the Band.us website once a day to check for updates or other important communications. If you don’t have access to that technology, please talk with the adviser and they will assist you in getting access. Editors and the adviser will be the only ones with access to post to the Band’s wall, but everyone can make chatrooms to talk with another staffer, or with a group. It is wise to make use of these if you are working across class periods. To get access, talk with the adviser or an editor to get an invite code. It is free and available on all app stores. Important! You must sign the two-way communication form as well as your parents. This allows me to communicate with you directly on the Band app AND for you to be able to communicate back. The district allows this so long as parents sign a waiver saying so. Band does archive all messages and parents are able to join the Band as an observer if they would like. If your parent has questions about the app, please have them email the adviser directly.

We are not afraid to entrust the American people with unpleasant facts, foreign ideas, alien philosophies, and competitive values. — John F. Kennedy

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Social Media for Journalists Best Practices

TWITTER

Keep tweets concise. Use visuals as much as possible including images, videos or GIFs. Use relevant hashtags and account tags. Use to crowdsource information or ask questions to readers. Quotes should be extra interesting. Interact with readers by answering questions, but don’t get into arguments. Retweet posts about the event (that are appropriate and not unprofessional.)

Best Practices

FACEBOOK

Keep posts concise, between 40-80 characters. Post with a wide audience, like parents and community members, in mind. Limit posts at events to between 1-3. Post regularly at peak times; at least twice a day, particularly in the afternoon. Use Facebook Live on occassion at events people may be interested in seeing live. Ask questions; keep them between 100-120 characters to be engaging. Include links & images/videos on every post for a higher engagement.

Best Practices

INSTAGRAM

Post a few, high-visual-impact images that show different story elements. Crop & edit before posting; no filters. Post to Instagram story while at events. Post with audience wants in mind like contests and user-generated content. Post at peak times; usually midday and midweek for highest engagement. Include quotes and relevant hashtags in story captions. Engage with viewers within reason. 38

Leadership is one part influence and two parts responsibility. As people of influence, we must always take responsibility for our contribution to problems that arise around us. — Todd G. Gonger


My Passwords

Write any passwords you need for social media accounts or websites! Website

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Staff Requirements & Grades

STORY/PHOTO GALLERY

Galleries must include a minimum 10 photos, 10 quotes, and captions for all photos.

Story/Gallery: Submission must: Follow proper story/gallery format and is relevant to CCHS community. Editor approved. Provide first draft to section editor. Provide second draft to editor in chief. Include images, captions and other art. Publish online/in print in a timely fashion. Include at least one student voice. Can be news, previews, recaps, investigations, sports, etc.

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STORY/PHOTO GALLERY

Galleries must include a minimum 10 photos, 10 quotes, and captions for all photos.

Story/Gallery: Submission must: Follow proper story/gallery format and is relevant to CCHS community. Editor approved. Provide first draft to section editor. Provide second draft to editor in chief. Include images, captions and other art. Publish online/in print in a timely fashion. Include at least one student voice. Can be news, previews, recaps, investigations, sports, etc.

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STORY/PHOTO GALLERY

Galleries must include a minimum 10 photos, 10 quotes, and captions for all photos.

Story/Gallery: Submission must: Follow proper story/gallery format and is relevant to CCHS community. Editor approved. Provide first draft to section editor. Provide second draft to editor in chief. Include images, captions and other art. Publish online/in print in a timely fashion. Include at least one student voice. Can be news, previews, recaps, investigations, sports, etc.

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STORY/PHOTO GALLERY

Galleries must include a minimum 10 photos, 10 quotes, and captions for all photos.

Story/Gallery: Submission must: Follow proper story/gallery format and is relevant to CCHS community. Editor approved. Provide first draft to section editor. Provide second draft to editor in chief. Include images, captions and other art. Publish online/in print in a timely fashion. Include at least one student voice. Can be news, previews, recaps, investigations, sports, etc.

dfads WEB

STORY/PHOTO GALLERY

Galleries must include a minimum 10 photos, 10 quotes, and captions for all photos.

Story/Gallery: Submission must: Follow proper story/gallery format and is relevant to CCHS community. Editor approved. Provide first draft to section editor. Provide second draft to editor in chief. Include images, captions and other art. Publish online/in print in a timely fashion. Include at least one student voice. Can be news, previews, recaps, investigations, sports, etc.

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OPINION PIECE

Topic: Must:

Follow proper format and is relevant to CCHS community. Editor approved. Provide first draft to section editor. Provide second draft to editor in chief. Include a mug of the author. Publish online/in print in a timely fashion.

Can be any type of opinion piece including guest column, regular column, review of pop culture/critical review, editorial, editorial cartoon, food reviews, sports column, etc.

Topic: Must:

OPINION PIECE Follow proper format and is relevant to CCHS community. Editor approved. Provide first draft to section editor. Provide second draft to editor in chief. Include a mug of the author. Publish online/in print in a timely fashion.

Can be any type of opinion piece including guest column, regular column, review of pop culture/critical review, editorial, editorial cartoon, food reviews, sports column, etc.

FEATURE STORY/PORTRAIT

Profiles, Q&As, portraits for timely stories/coverage

Story/Portrait: Must: Follow proper format and is relevant to CCHS community. Editor approved. Provide first draft to section editor. Provide second draft to editor in chief. Include images and one alt copy item. (Story) Be thoughtful and tailored to story. (Portrait) (This means no execution shots.) Publish online/in print in a timely fashion.

MAJOR GRADES

Print Newspaper Assignment Misses deadline (-5 for each school day) Editors notes not corrected (-20) Missing 5W and H. (-5 for each) Story irrelevant to community. (-10) Story has less than 5 sources of any type. (-20) Story inappropriately opinionated. (-50) Story does not follow proper format. (-20) Drafts not sent on deadline. (-10) Submission does not follow CCHS Media guidelines or style. (varies depending on error) Yearbook Assignment Misses deadline (-5 for each school day) Editors notes not corrected (-20) Draft not sent on deadline. (-5 each) Submission does not follow CCHS Media guidelines or style. (varies depending on error) Marketing Assignment Misses deadline (-5 for each school day) Other points deducted dependent on the assignment. Check with Green for marketing assignment rubric for this 9 weeks.

DAILY GRADE ELECTIVES (MUST HAVE 8)

Help deliver on deadline day. Help execute a fun staff event (with prior approval). Enter the ATPI, TAJE or other contest that judges previously published work. Fill in taking photos not originally assigned to you. Creating an infographic/graphic for a story. Creating/helping administer a poll.

FEATURE STORY/PORTRAIT

Profiles, Q&As, portraits for timely stories/coverage

Story/Portrait: Must: Follow proper format and is relevant to CCHS community. Editor approved. Provide first draft to section editor. Provide second draft to editor in chief. Include images and one alt copy item. (Story) Be thoughtful and tailored to story. (Portrait) (This means no execution shots.) Publish online/in print in a timely fashion.

ADVERTISING/MARKETING At least two of the following: Sell a business ad for any publication & have signed contract and/or money. 3, in-person business pitches (documented). Executing a marketing event for a product. Executing a staff recruitment strategy. Selling a senior tribute for the yearbook. Calling at least 20 parents for yearbook sales. Getting a donor for the program of any sort. Getting 3 patrons for the program of any sort. Attend an approved event to promote sales.

Post an extra news/feature story, photo gallery. Sell an additional business ad of any size. Get three additional patrons of any size. Sell an additional senior tribute of any size. Sell an additional sponsorship of any size. (counts as 3 for first two levels, 4 for third, and 5 for highest sponsorship level) Post an edited and approved video to the website. Assist in marketing projects not assigned to you. Publish yearbook spread one week ahead of schedule. (For story spreads) Attend a journalism conference. Complete a module on the Poynter’s NewsU (with screenshot of timestamp). (Max of 2 per 9 weeks) Create a mini-lesson for staff. Present a mini-lesson for staff. Created marketing/advertising materials for a publication ad sales/yearbook sales/recruitment. Other (approved by Green and rare)


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SECTION EDITOR (NEWSPAPER) Section completed on deadline. Every headline is in active voice. Page number, folio, and style is correct. Photos have a .5 black stroke (not registration). Photos have a photoby above the caption and captions are written in the appropriate style. Headlines, body copy, captions, graphics and other text on the page have been spell checked. All photos have been saved at 144 dpi in CMYK color mode/grayscale for black and white. Every story has art of some kind. Every story has alt copy planned out. Objects follow the margin and equal spacing rules. Every story has been edited by the section editor and editor in chief. There is one dominant element per page. Headline layout follows hierarchy. All images have been taken by CCHS Media staff, with written permission, or approved Creative Common photos. All mug shots are no more than 1” tall. There are news briefs for the section. (Word-on-the-street for opinion.) For news/student life: School board and city council news have been covered. Relevant state, national and international news has been discussed and presented. There is a calendar of relevant events. All important school events mentioned or covered. The shoutouts section has at least 10 items. Organizations have been covered. There is at least 1 review. At least 50% of entertainment coverage is CCHS related. All major theater, dance, orchestra, fine arts, band and other CCHS arts events are mentioned in brief or story formats. There are at least 2 feature stories. For sports: Stories are not simply recaps. There is at least 1 feature story. There is at least 1 column. For opinion: There is at least 1 editorial. There is at least 1 author not on staff included in a letter to the editor or guest columnist, or proof your sought it out. The layout format follows opinions guidelines. All opinion pieces have research, interviews or evidence backing up arguments. All opinion pieces have relevance to the CCHS community at the time of publication. Mugs are with every article except editorials. For features: Features contain more than 1 source. Photography is present and planned out.

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SECTION EDITOR (YEARBOOK)

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Taught 1 mini-lesson to staff. Led 1 staff bonding activity. All assignments have been given mini-deadlines prior to the publication’s submission deadline. All stories and galleries have been edited by section editors. All major deadlines have been met. Maestro sessions have been held for all major packages for publications. Staffwide storyplanning sessions have been held for all print products. All print products have been compared to the style sheet and double-checked. Checklists have been completed for all design, photography, marketing and reporting before publication of any product. (Web editor do all but marketing and design checklists.) Design & photography editors have been consulted for planning purposes. Mentors have been assigned and have met with their new staff member at least once a week. All section editors have covered all events, clubs, organizations, and sports. Discussions have been held regarding possible coverage of non-school topics. There are students pictured on every page of a print product. The “We Love You Too Much”/student coverage list has been updated.

Required assignments completed on or before deadline. Every spread has a compelling story. Every headline is in active voice. Page number, folio, and style is correct. Photos have a photoby, lead-in and captions written in the appropriate style. Captions are touching their pictures. Headlines, body copy, captions, graphics and other text on the page have been spell checked. All photos have been saved at 300 dpi in RGB color mode/grayscale for black and white. All page elements adhere to the staff style sheet. Objects follow the margin and spacing rules set this year on the style sheet. Every story has been edited by the features editor and editor in chief. There is one dominant photo. Headlines follow the writing and design styles on style sheet. All images have been taken by CCHS Media staff, with written permission, or approved Creative Common photos. All mug shots are no more than 1” tall. Cutouts don’t look jagged and are saved as a PSD file type.

PHOTOGRAPHY EDITOR The staff photo calendar is up-to-date and updated to reflect photographer that attended. Section editors have been consulted for yearbook or newspaper needs and assigned within a week. Orphan assignments are posted and photographers sought out daily. All sports teams (including freshman & JV teams) have been assigned. All clubs & organizations have been contacted for upcoming events & assigned as needed. All photographers have renamed images using the naming convention. All photo folders are in the correct section and labeled. All photographers have cleared the photos from each event down to no more than 50 (unless for a specific reason) and have been cropped. All SD cards have been formatted and are with the camera they belong with. All cameras are tagged & stored. All lenses are stored properly. All camera equipment is stored in the appropriate cabinet or in the morgue. Web photos have been saved in a webfriendly size at 72 dpi in RGB. All major school events have had a photo gallery posted with captions. All sporting events have had a photo gallery posted to the web with captions. Black & white photos converted to grayscale & edited before publication.

EDITOR IN CHIEF (ANY)

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MARKETING DIRECTOR All ads have been paid in full or contacted for payment. Incomplete senior tributes have been contacted to collect pictures and info. Created & executed at least 1 major business plan pitch. Followed up with staff members on business contacts & update spreadsheet. Executed 1 marketing event per month. Executed 1 staff recruitment event. Executed 1 email blast every 2 weeks. Executed 1 morning announcement per pricing tier for yearbook. Executed social media marketing plan. All pages have been blocked out two weeks before publication submission. All ad purchasers have been sent a handwritten note thanking them for their support. The patron list has been updated at least once a week. Every senior has been contacted for senior tribute opportunities. (Only needed through last buying deadline.) All ad spreadsheets are updated once a week. Staff budget has been updated once a week with new sales and expenses. Editors have been updated once a month on goals vs. actual income. Met with adviser once per week on marketing/recruitment plans.

Remember, the mind is your best muscle. Big arms can move rocks, but big words can move mountains. — Sylvester Stallone

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Print News Production Schedule BIG TOPIC

INDIVIDUAL STORIES

DESIGN

PHOTOGRAPHY

MARKETING

WEEK 1

Choose one, research & break into stories. Make assignments and begin initial reporting.

All staff members submit story pitch sheet with at least three ideas.

--

Work with editors to help brainstorm visual side of Big Topic packages.

Update current advertisers list, discuss & finalize potential target clients for next issue.

BIG TOPIC

INDIVIDUAL STORIES

MARKETING

WEEK 2

Editors discuss pitches and select stories. Mestro sessions with section editors. Report & work on first draft.

DESIGN Finalize size of next issue & set digest. Sketch layout of big topic package with editors. Correct staff box as needed.

PHOTOGRAPHY

Complete Maestro sessions for stories & finalize alt copy plans/ assignments. Work on first draft.

Curate list of photo assignments. Meet during maestro planning. Collect CC license photos needed.

Create target client packages using pitch planning sheet. Make assignments & schedule appointments.

BIG TOPIC

INDIVIDUAL STORIES

DESIGN

PHOTOGRAPHY

Continue reporting on first drafts & alt copy.

Continue reporting on first drafts & alt copy. First drafts due.

Decide & complete puzzle page contents.

Collect CC license photos needed. Complete photo assignments.

MARKETING Continue making contacts for target clients and recurring businesses. Finalize issue advertisers.

BIG TOPIC

INDIVIDUAL STORIES

DESIGN Correct puzzle page as needed; block out ad spaces with marketing director. Meet with section editors to block out page content.

PHOTOGRAPHY

MARKETING

Continue completing photo assignments. Any portraits should be scheduled & planned by this time.

Work with secured advertisers to create or collect advertisements.

WEEK 3

WEEK 4

WEEK 5

WEEK 6

WEEK 7

WEEK 8

WEEK 9

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Continue reporting on first drafts & alt copy. First draft due for stories & alt copy.

Section editors make corrections & return. Reporters work on second draft.

BIG TOPIC

INDIVIDUAL STORIES

DESIGN

PHOTOGRAPHY

MARKETING

Editors discuss first drafts & identify areas of need. Second draft & alt copy due at end of the week.

Second drafts due; section editors meet with reporters as needed. Work on final draft begins.

Finish draft of blocking content, meet with editor, then finalize blocking out content & puzzle page.

Continue completing photo assignments. Any portraits should be completed by this time.

Continue working with secured advertisers to create or collect advertisements.

BIG TOPIC

INDIVIDUAL STORIES

DESIGN

Editors read second drafts, make corrections & return to reporters. Final drafts due at week’s end.

Editors meet to discuss any potential changes to content needed. Final drafts due at week’s end.

Begin & finish designing customized alt copy/ place templates. Place all photos & captions with photo editor.

PHOTOGRAPHY Finish all photo assignments. Meet with editor. All images should be edited & converted to appropriate resolution & color format.

Continue working with secured advertisers to create or collect advertisements. All proofs sent to clients.

DESIGN Finish placing photos & captions on pages. Finalize placing big topic packages (alt copy, photos, headlines, etc.)

PHOTOGRAPHY Give final approval on photos & captions in print product. Complete any new photos needed.

MARKETING Write personalized thankyou notes to each business who advertised. Collect final approved proofs or make corrections. MARKETING Give final, approved ads to design team. Begin creating & posting social media posts advertising upcoming issue. Create house ads as needed.

BIG TOPIC INDIVIDUAL STORIES Editors read final drafts & Editors meet to discuss make minor corrections. & assign potential new Reporters give stories & content. Reporters headlines to design team. work on newly Poll students during lunch assigned content. if not done by now. BIG TOPIC

INDIVIDUAL STORIES

DESIGN

PHOTOGRAPHY

Analyze & make design/story adjustments for polling results. Finish all Big Topic content.

Editors meet to discuss & assign potential (and final) new content. Reporters finish any new content.

Place all headlines & story copy. Collaborate with section editors & reporters on cuts needed for final layout.

Convert print photos for web format & upload to SNO. Start creating gallery drafts as needed.

STAFF

INDIVIDUAL STORIES

DESIGN

PHOTOGRAPHY

Meet with editors on Newspapers delivered Editors make last-minute changes as needed. final layout design. to English teachers Export & send to day before distribution; Reporters upload & format web-version of print stories Huntsville Item on FTP “gathering” on scheduled for delivery date. server. Upload to Issuu. distribution day.

Finish any web uploading & creating galleries for publication delivery date.

MARKETING

MARKETING Approve final ad placement. Make phone calls thanking clients again, make tear sheets & begin research on next target advertisers.

There can be no higher law in journalism than to tell the truth and to shame the devil. — Walter Lippmann


Yearbook Production Schedule THEME PAGES

CONTENT

REFERENCE

MARKETING

ORGANIZATION

SUMMER

Brainstorm & use theme proposals from previous year to finalize theme concept.

Adjust previous ladder as needed/desired by staff. Create draft ladder. Photos of summer activities.

Adjust previous ladder as needed/desired.

Determine sales goals & begin yearbook sales. Determine size of book based on sales goals.

Determine pagesubmission deadlines with Balfour. Summer camp. CSPA due.

AUG.

THEME PAGES Use theme concept to develop & finalize visual and verbal elements of theme. Write opening copy.

CONTENT Finish first draft of ladder & brainstorm showstopper spreads. Look at diversity of coverage from previous year.

REFERENCE Portraits: Plan out picture day. Groups: Set group-photo day & contact coaches to determine their plans for sports team photos.

Begin calling all seniors for senior tribute sales. Update & finalize marketing plan for year.

CONTENT

SEPT.

THEME PAGES Create templates for recurring alt copy & whole book links. Finish master template & create blank pages.

REFERENCE Index: Finalize concepts for visual & content elements. Portraits: Execute picture day.

MARKETING Begin contacting all parents about yearbook sales (if not done already). Finish contacting all senior parents.

Begin collecting ATPI fall & TAJE contest submissions.

MARKETING

ORGANIZATION

First pricing tier ends at end of month. Cover reveal plan. Finish contacting all parents.

APTI fall & TAJE contests due. TAJE convention in San Antonio.

OCT.

Editors assign groups for each spead & do Maestro sessions for each showstopper.

1ST DEADLINE

Submit cover, title page and opening. Create drafts of divider pages.

Work on spreads as able, especially fall sports & showstoppers.

REFERENCE Make assignments for reference content. Submit colophon. Portraits: Finalize spread template & flow portraits. Work on draft.

THEME PAGES

CONTENT First drafts of 1st deadline spreads due at month’s end. Begin work on 2nd deadline spreads.

REFERENCE Groups: Finalize all club, organization, and fall sport spreadsheet information. Portraits: First draft of pages due.

MARKETING Second pricing tier ends at end of month. Finalize all sponsorship & business sales. Collect all ads/tributes.

CONTENT Submit 1st deadline spreads, including fall sports. First drafts of 2nd deadline spreads due & edited. Begin 3rd deadline spreads.

REFERENCE Groups: Collect any group photos from fall sports. Layout page template. Portraits: Second draft due.

MARKETING Finalize patron list. Finalize & submit ad pages. Plan staff recruitment plan if not already done so.

CONTENT Submit 2nd deadline spreads. First drafts of 3rd deadline spreads due. Work on final deadline spreads.

REFERENCE Submit portrait section. Groups: Complete group photo day by end of month. Index: Letter design due.

MARKETING

ORGANIZATION

Begin staff recruiment plan including junior high contact.

TAJE contests due. Editor applications & interviews begin.

CONTENT Submit 3rd deadline spreads. First drafts of final deadline spreads due. Showstoppers should be finished.

REFERENCE Submit staff page. Groups: Finalize spreadsheet info. First draft due. Index: Any content needed due; begin tagging names.

MARKETING

ORGANIZATION

Finalize staff recruitment for next year.

ILPC newspaper due. Editors selected.

THEME PAGES

CONTENT

REFERENCE

Submit closing.

Submit final deadline spreads.

Submit index & group sections.

THEME PAGES

CONTENT

REFERENCE

Create theme package proposals for next year.

--

--

Finalize divider pages with space for spring activity photos/content as needed.

Update dividers as needed.

THEME PAGES

JAN. 2ND DEADLINE

Update dividers as needed.

THEME PAGES

FEB.

Submit all dividers.

3RD DEADLINE

MARCH FINAL DEADLINE

APRIL & MAY

ORGANIZATION

CONTENT

THEME PAGES

DEC.

ORGANIZATION Assign photography & content beats, as well as any specialty positions on staff (designers, marketing team, etc.)

THEME PAGES

COVER DUE

NOV.

MARKETING

MARKETING Begin planning marketing plan for following year. Collect all outstanding balances. MARKETING Finalize marketing plan for following year. Begin contacting junior families for senior tributes. Thank-you cards for patrons.

ORGANIZATION JEA/NSPA national fall convention in Orlando.

ORGANIZATION ILPC yearbook 19/20 due.

ORGANIZATION Current yearbook IAAs ILPC due.

ORGANIZATION ATPI spring contest due. ILPC convention in Austin. JEA/ NSPA national spring convention in Seattle.

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Reporting & Interview Checklist PRE-INTERVIEW

I have considered these questions: What is the basic idea of the story? Why is it important to readers? Who cares? Can this help people in charge make a decision? If so, how? I have chosen people to interview based on involvement in the event or organization, including officers/ members, organizers/attendees, regular students, faculty/staff members, and others. The interviewees are not friends or relatives of mine. If they are, it is because they played an integral role in the event, which I can defend on the basis of journalistic reporting. I have already used internet and other in-person information resources, or attended events or meetings myself, to find out as many of the facts of the story before my interview. I have come up with a series of starter questions for the interview that are mostly open ended. I will include relevant fact-based questions for information not readily available anywhere else. I have set up an in-person interview with a time, place and date with the interview subject in advance, including getting permission from the teacher if they are in class. I am not using social media, email, phone calls or other electronic means of interviewing unless approved in advanced by an editor, and only because the subject is not available in person. I have checked to make sure my equipment is prepared. Camera and recorder batteries are full. I have a pen/pencil and paper, as well as my questions and any other relevant information.

INTERVIEW I will introduce myself with a handshake and eye contact, as well as say my full name, the publication I am interviewing them for, my job title and thank them for their time. I will not set any furniture or large objects in between myself and the interviewee during the interview and will keep eye contact other than making brief notes. I will ask all of my questions, but not stick only to those questions. I will follow up with relevant questions based on interesting answers. I will not write down the interviewees answers word for word. I will write down the timestamp and a few words to note when interesting answers appeared. I will end the interview with a handshake, eye contact and thank them for their time, as well as ask for contact information in case I need to follow up on something in the interview. I will not argue, respond or otherwise give my opinion in the interview, even if I am asked for mine. If I am, I will respond, “That’s not for me to say.�

POST-INTERVIEW I have transcribed the interview within an hour of the interview unless classtime does not permit. If so, I have transcribed the interview that night before school the next day. I will keep the interview recording and notes until the end of the year in case they need to be reviewed for accuracy or for in-class critiques. I will follow up with the subject to ask them for any information that I do not feel comfortable that I have the correct information or the answer is vague.

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Creating Online Videos STEP 1: SHOOT THE VIDEO

B-ROLL B-roll video’s purpose is to give viewers a sense of what a place looked and sounded like that goes beyond what you can describe in text. Make sure to get wide shots to establish the surroundings, medium shots to focus on important parts of the story, and close-ups to show viewers important or telling details. INTERVIEWS Keep the camera in one spot during the interview and stand to the side of the camera so the interviewee isn’t staring down the barrel of the camera. Pay attention to the audio, i.e. don’t be in a noisy place and don’t speak while they speak. Also pay attention to lighting, e.g. don’t have a powerful light behind them or else you can’t see them in the video. It is recommended to capture the audio with a voice recorder rather than the cellphone or DSLR camera. STEP 2: EDIT THE VIDEO 1. Upload to your phone’s video editing software, or use Adobe Premiere on the school’s computer. 2. Add a title at the beginning of the video along with your name, or whoever interviewed and shot the video 3. Make all cuts to the interview. Try to keep the entire video down to 1:30 or less. 4. Add b-roll, transitions and graphics as necessary. 5. Export and save to the NASUser drive. The most preferable format is a MP4 with a H. 264 video codec. However, .mov and .avi, files are also acceptable.

STEP 3: UPLOAD TO YOUTUBE 1. Log in with the publication credentials. 2. In the top right, click the camera icon with a + in the middle that says “Create a video or post” when you hover over it. 3. Click “Upload Video”. Then, drag your video from the NASUser folder into the window that pops up on YouTube that says “Drag and drop a file you want to upload”. 4. Give the video a title in the same style as a headline for a web story. 5. Give the video a description similar to the description of a story on the web that includes all 5Ws and H of what the video shows. 6. Add “Video by Your Name” at the end of the description. 7. Choose a thumbnail that is attractive. 8. Select the playlist that matches where your story should go. 9. Under “More options” give the story at least three tags that might get people to see the videos if they are searching for similar topics. Also, change the category to a relevant topic. STEP 4: UPLOAD TO WORDPRESS 1. On the YouTube video (once processed), click the “Share” button located below the bottom right of the video. 2. Click the first option called Embed that looks like < >. Copy the full video code on the right. Add a start time if needed. 3. In WordPress, go to the story where the video will appear. Then, click where you want it in the story. 4. Click Add SNO Element, then “Video Emed”. Paste the embed code from the video under “Video Embed Code” and add a credit to the person/people who shot the video. Change the Alignment to fit your personal style. 5. Click “Insert Video Embed” when complete. 6. Remember to either publish the story or update it so that your video will appear.

Journalism is the first rough draft of history. — Phillip L. Graham

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STAFF APPLICATION CANEY CREEK STUDENT MEDIA

46

Name: _________________________

Personal Email: _______________________________

Grade in 2020-2021: 9

12

Parent Email: _________________________________

Birthday: _______________________

Parent Phone Number: _________________________

Do/Will you drive next year? Yes

No

Food allergies? ______________________

Can you ride the late bus?

No

Are you currently a member of a staff?

10

11

Yes

None Yes

No

PHOTOGRAPHY

MARKETING

CLASSES

Rank these photography categories in order from your most preferred (1) to least preferred (6).

Rank these marketing categories in order from your most preferred (1) to least preferred (5).

Which courses have you already taken? Circle all that apply.

In-School Only

___

Campus Events

___

Advertising sales

___

Photojournalism

Clubs/Organizations

___

Product Marketing

___

IS: Photojournalism

Sports

___

Recruitment

___

Journalism 1

Portraits

___

Marketing Design

___

Yearbook

Photo Editing

___

Event Planning

___

Newspaper

WRITING

DESIGN

Check every writing experience or training you’ve had in the past.

Check your experience level with design programs you have used.

No journalistic writing

____

GIMP

Caption writing

____

Adobe Photoshop

The Prowler staff

____

Adobe Illustrator

Yearbook copy

____

Adobe InDesign

Fiction writing

____

Adobe Bridge

Familiar with AP Style

____

Google Drive

Working Knowledge

Really Good

Other (explain) ___________________

Microsoft Office Suite

________________________________

Other: ______________________________________

Journalism never admits that nothing much happens. — Mason Cooley


Place a “1� in the space to the right of your most preferred position. Place a check mark by your two other most preferred positions. Staff member duties are subject to change depending on class size and skillset. EDITOR-IN-CHIEF (YEARBOOK) ___ This position assumes control of the entire yearbook process. They are in charge of assigning yearbook proejcts, and making final decisions with regard to layout, content, theme, photography, graphic design, and meets with the editorial board. Should have a working knowledge of Adobe InDesign and Photoshop or a history of layout experience in comparable programs. EDITOR-IN-CHIEF (NEWSPAPER) ___ This position assumes control of the entire newspaper process. They are in charge of assigning content for the print publication and make final decisions with regard to layout, content, photography, graphic design, and meets with the editorial board. Should have a working knowledge of Adobe InDesign and Photoshop or a history of layout experience in comparable programs, as well as strong news judgement, writing skills, and being able to edit work. EDITOR-IN-CHIEF (WEBSITE) ___ This position assumes control of the news website. They are in charge of assigning web-specific content, social media accounts, and making final decisions with regard to layout, content, theme, photography, graphic design, and meets with the editorial board. Should have a good understanding of web culture and be tied into social media, as well as good news judgement, and ability to work quickly to keep fresh content to the website. PHOTOGRAPHY EDITOR ___ This position directs scheduling of staff photographers for all yearbook and newspaper needs. Should have excellent command of camera settings, photocomposition standards and ability to operate Adobe Photoshop. This position makes editorial decisions in tandem with the editors-in-chief and section editors, but hold the same rank as an editor-in-chief in terms of decision making. MARKETING DIRECTOR ___ This position assumes control and direction of advertising, product sales, and staff recruitment for the yearbook and newspaper staffs. This includes cultivating businesses interested in supporting student publications, selling senior tributes, selling yearbooks, hosting fundraisers and events for publicity, and other marketing-related tasks as developed. Equal to editors-in-chief and photography editor in rank.. FEATURES EDITOR (YEARBOOK) ___ This position is in charge of all writers and directs coverage for the various spreads that require written work. They should be familiar with the writing process and have a good editorial eye for mistakes including grammar, flow, and story structure. This position will be doing a lot of reporting and news gathering to determine what is best for coverage for every part of the book with assistance from section editors. SECTION EDITOR ___ These editors will be in charge of directing staff and laying out spreads in various sections - one for each section of the book or newspaper. They will be in charge, as necessary, of reporting and collecting ideas for secondary and main coverage, including module design. They will oversee relevant sections of all publications. STAFF PHOTOGRAPHER ___ This entry-level position will take photos and edit pictures of school functions including after school as needed. This is not for students who have a history of backing out last minute. GRAPHIC DESIGNER ___ This entry-level position will help design graphic elements of the yearbook and will either need to know or learn Adobe Illustrator and InDesign. This includes ad design, logos, marketing materials, and content graphics. MARKETING TEAM/SALES ___ This is an entry-level staff position where duties include making sales calls to businesses, senior parents, creating marketing materials and hosting marketing events. REPORTER ___ This entry-level position will help section editors write content for the publications. This requires interviewing other students on campus. While all students will be writing and reporting to some degree, these positions specialize in reporting and producing content for all publications. OPEN TO ANY POSITION ___

Students should only choose this option if they TRULY do not care.

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Clubs & Orgs List HIGHLIGHT OR CIRCLE THE CLUBS YOU HAVE BEEN ASSIGNED. AP AMBASSADORS ANIME CLUB BAND BOOK CLUB CHESS CLUB CHOIR CHRISTIAN STUDENT UNION (CSU) CLASS OF 2019 CLASS OF 2020 CLASS OF 2021 CLASS OF 2022 COLOR GUARD COMPUTER SCIENCE CONSTRUCTION - SKILLS USA COSMETOLOGY - SKILLS USA CREEK SQUAD CULINARY ARTS - SKILLS USA DECA FASHION CLUB (FCCLA)

FELLOWSHIP OF CHRISTIAN NEWSPAPER, THE PROWLER ATHLETES (FCA) ORCHESTRA, CHAMBER FFA ORCHESTRA, PHILHARMONIC FISHING CLUB PANTHER SWAG (STEP TEAM) FRENCH CLUB PHOTOGRAPHY CLUB GAMER'S GUILD QUILL & SCROLL HONOR SOCIETY GAY-STRAIGHT ALLIANCE ROBOTICS GERMAN CLUB SCIENCE BOWL HOSA SPANISH CLUB INTERACT CLUB SPEECH & DEBATE NJROTC STUDENT COUNCIL KEY CLUB TAFE (FUTURE EDUCATORS) KPAN THEATRE TROUPE LEO CLUB UIL ACADEMICS MAGIC, THE GATHERING UIL ONE ACT PLAY NAHS (ART HONOR SOCIETY) ULTIMATE FRISBEE NEHS (ENGLISH HONOR SOCIETY) WELDING - SKILLS USA NGHS (GERMAN HONOR YEARBOOK, THE CREEK SOCIETY) ____________________________ NHS (NATIONAL HONOR SOCIETY) ____________________________

My Club Contacts Name: Email: Phone: Important info:

Name: Email: Phone: Important info:

Name: Email: Phone: Important info:

Name: Email: Phone: Important info:

Name: Email: Phone: Important info:

Name: Email: Phone: Important info:

Name: Email: Phone: Important info:

Name: Email: Phone: Important info:

Name: Email: Phone: Important info:

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Sports List HIGHLIGHT OR CIRCLE THE SPORTS YOU HAVE BEEN ASSIGNED. ATHLETIC TRAINING BASEBALL, VARISTY BASEBALL, JV BASKETBALL (BOYS), VARSITY BASKETBALL (BOYS), JV BASKETBALL (BOYS), FRESHMAN BASKETBALL (GIRLS), VARSITY BASKETBALL (GIRLS), JV BASKETBALL (GIRLS), FRESHMAN BOWLING, BOYS BOWLING, GIRLS CHEERLEADERS, VARSITY CHEERLEADERS, JV COLOR GUARD CROSS COUNTRY, BOYS

CROSS COUNTRY, GIRLS FOOTBALL, VARSITY FOOTBALL, JV FOOTBALL, FRESHMAN GOLF, BOYS GOLF, GIRLS POWERLIFTING, BOYS POWERLIFTING, GIRLS SOCCER, VARSITY BOYS SOCCER, JVA BOYS SOCCER, JVB BOYS SOCCER, VARSITY GIRLS SOCCER, JVA GIRLS SOCCER, JVB GIRLS SOFTBALL, VARSITY

SOFTBALL, JV STARLETTES SWIM & DIVE TENNIS TRACK, VARSITY BOYS TRACK, VARSITY GIRLS TRACK, JV BOYS TRACK, JV GIRLS TRACK, FRESHMAN BOYS VOLLEYBALL, VARSITY VOLLEYBALL, JV VOLLEYBALL, FRESHMAN WRESTLING, BOYS WRESTLING, GIRLS

My Sports Contacts Name: Email: Phone: Important info:

Name: Email: Phone: Important info:

Name: Email: Phone: Important info:

Name: Email: Phone: Important info:

Name: Email: Phone: Important info:

Name: Email: Phone: Important info:

Name: Email: Phone: Important info:

Name: Email: Phone: Important info:

Name: Email: Phone: Important info:

Name: Email: Phone: Important info:

Name: Email: Phone: Important info:

Name: Email: Phone: Important info:

There is one thing the photograph must contain, the humanity of the moment. — Robert Frank

49


Story Idea Pitches Students will submit at least 1 story idea per week, plus 3 when print newspaper story meetings occur. You will use the story idea sheet/form, but it will include the following questions on each story pitch. Topic Story Angle What news values does this have? Why do people at Caney Creek care about this? What impact could/does this story have? What are three questions readers would want to know? What are three things that are obvious to readers that don’t need explained? What is a survey/poll idea we could do to go along with the story? What is a related feature we could do?

NEWS VALUES Timeliness Impact Proximity Conflict Uniqueness Prominence

Example

Topic: Coronavirus Story Angle: Seniors that weren’t able to compete in spring sports, academics and arts competitions. What news values does this have? Timeliness, impact, proximity, uniqueness, prominence Why do people at Caney Creek care about this? The community is very interested in their students graduating from high school. Plus, being Texas, we love competition. Not being able to compete can prevent closure. Parents and students were upset at the decision to cancel school as well and are broken hearted at the fact their kid won’t get the senior-year experience they expected. What impact could/does this story have? It could cause a loss of scholarship opportunities, especially for transfer students and people being scouted by colleges. What are three questions readers would want to know? 1. How will students make it into college without these opportunities? 2. Is there anything the district or state is doing to help? 3. What interesting ways have students coped with the loss of their senior year? What are three things that are obvious to readers that don’t need explained? 1. What coronavirus/COVID-19 is 2. That school was canceled 3. That seniors are sad about it What is a survey/poll idea we could do to go along with the story? Were you unable to compete in an extracurricular activity because of COVID-19 closing school? What is a related feature we could do? Features on students that have done interesting things to overcome these challenges. Or a student who is unable to attend college or didn’t get a job because of this. Or a first-generation high school graduate’s perspective on not getting to finish their senior year. AFTER SUBMISSION You do not HAVE to write the story you pitch. Once your story idea has been submitted, editors will decide who will write which story. For example, I might have heard about a cool sports feature idea that would be better written by another staff member. You CAN request to report your idea, though.

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Be curious. Not judgmental. ­— Walt Whitman


Potential Story Topics This list is NOT a complete one, but a good reference for story ideas if you get stuck. NEWS Changes in CCHS administration Changes in school policy Conroe ISD School Board STAAR test scores City of Conroe Texas Legislature U.S. Congress Bills submitted by local reps Crime Donations Elections (local & national) New development Health news Weather events Natural disasters Texas Education Agency updates State news localized National news localized International news localized STUDENT LIFE All campus clubs & orgs Awards for clubs/orgs Classroom activities Student jobs Food Pets/animals Fashion Technology Social media Habits Viral trends Post-high-school plans Hairstyles Makeup Vehicles

SPORTS Any campus sport Changes in coaching staff Season previews Game previews Game-day stories Post-game stories Sports features New uniforms/equipment Records Training Changes in opponents Changes in team leaders Rodeo Skateboarding Racing cars Car shows Fishing Hunting Gymnastics/Cheer Club sports Little League Dirt bike racing Alumni in college/pro teams RECURRING EVENTS Holidays Breaks Celebratory months Annual local events History anniversaries Montgomery County Fair Conroe Catfish Festival Read for a Better Life Prom/Graduation AP/SAT/STAAR Testing Haunted Hallway/Fall Festival Faculty/staff games First/last day of school Powderpuff Football

ARTS & ENTERTAINMENT All campus fine arts UIL results Music Art Books Local bands Streaming services TV Movies Contests Talent shows Theater performances Celebrities Video games FEATURES Overcoming adversity Weird hobbies Foreign exchange students Faculty/staff interesting facts Successful alumni Alumni in the news History of (whatever) Leaders in sports/clubs New faculty/staff Retiring faculty/staff Dead students/staff Students/staff in the news Heroic acts Students that win awards Faculty that win awards Students going through troubles Fighting a major illness People participating in a trend

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Photo Editing Protocol user@studentmail.conroeisd.net stuXXXXXX (lunch number)

WORKFLOW LIST FOR ALL PHOTOS • Plug in SD card & delete any duplicates or other unusable photos ONLY. • Upload to nasuser drive in appropriate folder. • Delete photos from camera’s SD card. IN ADOBE BRIDGE (under Filmstrip view) • Delete any “bad” photos (can’t see face, boring shot, etc.) • Rename all remaining images using proper naming convention. IN ADOBE PHOTOSHOP • Level, Rotate, Crop on all remaining photos. • Use a Droplet to adjust image size from 72 to 300 dpi on all photos. IN ADOBE BRIDGE (under Metadata view) • Bulk add metadata for your name (author), your title (author title. • Add names and a brief description of what was happening into the description field in the metadata view. • Mark your photos 1-5 stars based on your opinion. WORKFLOW LIST FOR PHOTOS SELECTED FOR USE • Use Levels to clean up brightness, contrast and color correction. • Use a Droplet to run the Unsharp Mask and Reduce Noise filters on selected photos. • Save images as needed for specific publication. Yearbook: RBG color mode (default), at 300 dpi. Newspaper: CMYK (Image > Mode > CMYK) at 144 dpi. Save as to the newspaper photo folder.

DETAILS FOR WORKFLOW LIST Step 1: Upload Images Onto Computer, Format Camera, Rename Images Log into the nasuser drive. Open the Windows Explorer (folder icon) and in the address bar, type in \\172.17.96.96, select the nasuser folder and navigate to the correct folder. (Create a shortcut on your desktop.) Delete all duplicate and unusable images ONLY on the SD card. Then, download all remaining files under the correct folder. If one does not exist, ask the photo editor to create one, or let them know you will create one. The folder should be named “Date Event Name” (Ex football folder: 10-1 Tomball Stephen Green). Create a folder inside that one titled “Edits.” Erase all of your images from the camera. If I find photos on the camera, I’ll assume they have already been uploaded and delete them. Go to Adobe Bridge and open the folder you just created. Delete all images that have no hope of being used nor croppable. (Bad composition, boring, ball not in picture, etc.) BEFORE YOU DO THIS THE FIRST TIME: Sit down with an experienced editor to see what can be cropped to be good and what should be tossed out. Only do this on your own once you feel comfortable. Choose Batch Rename from the Tool menu in Bridge. You will have to have 3 Text fields and 1 Sequence Number field. The setup should look like: Text EventName_ Text Date_ Text YourFullFirstAndLastName_ Sequence Number 1 Two Digits (3 if more than 100 pics) The new name preview should look like:

admin Yearbook

Event_Date_PhotographerName_SerialNumber. (Ex: FootballNewCaney_071818_StephenGreen_01) Once you set this up once, it should stay that way. Step 2: Level, Rotate and Crop

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Double-click on a photo in Adobe Bridge to edit. It will open in Adobe Photoshop. Use the Ruler tool to level the photograph (left-click and hold the Eyedropper tool to find the Ruler). This is done by drawing the ruler along a horizontal or vertical line that should be at 0 degrees or 90 degrees. (Maybe the floor, the horizon, sea level, shoulders, etc.) Go to Image – Rotate Canvas/Image Rotation – Arbitrary and click OK. Rotate the canvas so you can see the image facing the right direction, if necessary. Crop the image. Use the cropping tool first selecting ONLY the main subject’s face and adding only the parts of the photo that help tell the story. This will help us cut out distracting parts of pictures. Step 3: Image Size (Droplet Will Do This) Select Image Size under the Image menu. Uncheck the Resample Image box so that you link height, width and resolution. (Your photos will turn out a HUGE file size.) Change the resolution to 300 ppi. The file size preview at the top of the window should stay the same or get smaller – never larger! Step 4: File Info and Captions (Droplet Does Some) In Adobe Bridge, click the Metadata view. You only need to do this step ONE TIME: Click Tools > Create Metadata Template Template Name: Your First and Last Name Author: Your First and Last Name Author Title: Your Job Title (Photographer/Photo Editor/ etc.) Click Save. Select all of your photos (Ctrl + A) and click Tools > Append Metadata > Your Name. Select one photo and in the bottom left side of the screen, input the following: Description: (Not a caption) Write all names of faces you see. ALL NAMES. Also add the location and any information about what they were doing at that particular moment that someone looking at the picture wouldn’t know.

For sports: Try to include what was specifically happening at that moment as best you can. This will make our captions much stronger. Ex description field: John Smith, Robert Gracian, James Maldonado. Moorhead Stadium. Smith injured on football field. Breath knocked out of him. Ex description field: Associate Principal Margaret Blankenship. Jimmy Carr. Cafeteria. Writing thank you notes to U.S. Army soldiers. Step 5: Clean Up Brightness, Contrast, and Color Balance Using Levels USE YOUR JUDGEMENT ON THIS PART. DON’T LET IT LOOK OVEREDITED. Select Levels tool under the Adjustments tab. Use the white eyedropper tool to left of histogram to select an area that should be PURE white. Repeat with black eyedropper tool (top) for areas that should be PURE black. Note: Not KIND OF white or KIND OF black. The areas should be pure white/black. If your photo is not discolored, you may disregard this next step.For grey eyedropper, pick areas that should be grey to color correct the image. Sometimes choosing areas of pure black or white can make this work properly as well. If you find yourself struggling to find a good area to fix discolofation, you may need to manually edit Levels. For manual Levels editing: Change the dropdown menu above the histogram from RGB to the Red channel and adjust the highlight arrow and the shadow arrow until they are at the end of the graph. Do the same to the Green channel and then the Blue channel. Hold down the Alt key and move the arrows inward until data starts to appear. Pay careful attention to the mid-tones in the RGB dropdown. Even on the best photo, moving the midtones arrow (gray) to the left (towards the shadow) will improve the way the photo reproduces. Moving the midtones arrow to the left brings out more detail in the dark areas. Do not adjust the separate channels if the image has a very dominant color, for example a scene with a swimming pool or at sunset – adjust these images only in RGB, not in the separate channels.

Try to learn something about everything and everything about something. — Thomas Huxley 53


Step 6: Dust, Scratches, Dodge and Burn, Red Eye, Shadows/Highlights Most images from a digital camera will not require this step. Use the clone stamp, the healing brush and other tools to remove dust spots and scratches from the image. You can copy the red eye data from the blue channel and paste it into the red channel to remove most red eye. You can use Shadow/Highlight under Image > Adjustments to also help bring out more details in the shadows and highlights. Step 7: Unsharp Mask/Reduce Noise (Droplet) Unsharp Mask helps bring out the places where shades of gray intersect, improving the reproduction quality. The effects should be hardly noticeable on the screen. Filter > Sharpen > Unsharp Mask> Choose 70 percent, radius 1, threshold of 0 levels. Reduce Noise smooths out digital noise/grain. Filter > Noise > Reduce Noise > OK. Step 8: Color Mode (RGB to CMYK, if needed) (Droplet) Default mode is RGB. Leave it unless the newspaper asks you to edit a photo. Newspaper uses CMYK and different Pixels/Inch. To change from RGB to CMYK: Image > Mode > CMYK Color. To change Pixels/Inch for newspaper: Image > Image Size > Change 300 to 144. Save As to the newspaper photo folder. DO NOT save over the original image. Step 9: Save As Do not discard or save over the original image!!!! File > Save As > Choose the Edits folder > Change file type to JPG > Save. On file size that pops up, make sure it is set to 12 (maximum) > OK.

HOW TO AUTOMATE PROCESSES WITH DROPLETS: You may create a Droplet to do Steps 3, 7, and 8 (as needed) for you automatically. It is a process you create – called an Action – that will automate parts of photo editing. The Droplet is a shortcut icon that opens a photo and performs the Action. First, open a photo. (Seems obvious but VERY important.) Second, create an action. Windows > Actions. In the window that pops up, select the Create New Action icon at the bottom. Third, name it “Image Size” (for Step 3), “Unsharp Mask and Reduce Noise” (for Step 7) or “Newspaper Photo Format” for Step 8. Fourth, click record. IMPORTANT NOTE: Anything you do at this point will be recorded into the action. Move deliberately and only click what I write below. If at any point you mess up, stop the recording and create a new action. Image Size Droplet Fifth, select Image > Image Size > Change 72 to 300 Pixels/Inch > OK. Sixth, File > Save > Click exit out of that photo ONLY. (Not the whole program.) Seventh, click the square on the Action window to stop recording the action. Eighth, File > Automate > Create Droplet… > Save Droplet In > Choose > Desktop > Name “Image Size” > Action (dropdown menu) > Image Size > OK. Unsharp Mask & Reduce Noise Droplet Fifth, click Filter > Sharpen > Unsharp Mask > 70 percent, radius 1, threshold 0 > OK. Sixth, File > Save > Click exit out of that photo ONLY. (Not the whole program.) Seventh, click the square on the Action window to stop recording the action. Eighth, File > Automate > Create Droplet… > Save Droplet In > Choose > Desktop > Name “Unsharp Mask and Reduce Noise” > Action (dropdown menu) > Unsharp Mask and Reduce Noise > OK.

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Any fool can know. The point is to understand. — Albert Einstein


Newspaper Photo Format Droplet Fifth, click Image > Mode > CMYK color Sixth, click Image Image Size > Change 300 to 144 Pixels/Inch > OK. Seventh, File > Save > Click exit out of that photo ONLY. (Not the whole program.) Eighth, click the square on the Action window to stop recording the action. Ninth, File > Automate > Create Droplet… > Save Droplet In > Choose > Desktop > Name “Newspaper Photo Format” > Action (dropdown menu) > Newspaper Photo Format > OK. HOW TO USE THE DROPLET Select all photos that need editing, drag them onto the Droplet. If you created the Droplet correctly, it should open the photos one at a time, edit, save and close them until it has done so with every photo you need edited.

Auto Tone Auto Contrast Auto Color Content Aware Scale Desaturate Black & White Mode Image Size Canvas Size

Shift + Ctrl + L Alt + Shift + Ctrl + L Shift + Ctrl + B Shift + Ctrl + Alt + C Ctrl + Shift + U Shift + Crtl + Alt + B Ctrl + Alt + I Ctrl + Alt + C

Save Ctrl + S Zoom In Ctrl + + Zoom Out Ctrl + – Group Layers Ctrl + G Select All Ctrl + A Quick Zoom Alt + Mouse Scroll Scroll Horizontally Ctrl + Mouse Scroll Toggle Brush Size Preview Caps Lock Increase Brush Size [ Decrease Brush Size ] Increase Brush Softness Shift + ] Decrease Brush Softness Shift + [ Show Layers Panel F7 Select All Layers Ctrl + Shift + A New Layer (No Dialog) Ctrl + Alt + Shift + N New Layer (Dialog Options) Ctrl + Shift + N New Layer Via Copy Ctrl + J Merge Layers Ctrl + E Merge Visible Layers Shift + Ctrl + E Move One Layer Up Ctrl + ] Move One Layer Down Ctrl + [ Fill Layer with Foreground Alt + Delete Fill Layer with Background Ctrl + Delete Send Layer to Top of Stack Ctrl + Shift + ] Send Layer to Bottom of Stack Ctrl + Shift + [ Bring Layer Forward Ctrl + ] Send Layer Back Ctrl + [ Undo Ctrl + Z Step Backward (Extra Undos) Ctrl + Alt + Z Redo Shift + Ctrl + Z Deselect Ctrl + D Invert Selection Ctrl + Shift + I Reselect Last Selection Shift + Ctrl + D Fit to Screen Ctrl + 0 Toggle Canvas Color Spacebar + F Add Feather Shift + F6 Repeat Transformations in Circle Ctrl + Alt + Shift + T Cancel Tool or Window Esc Turn Off/On Hyphenation Ctrl +Shift + Alt + H Hide All Layers but Selected Select Layer + Hold Alt Revert to Original F12 Temporary Hand Tool Hold Spacebar Cycle Screen Modes F Hand Tool H Zoom Tool Z Brush Tool B Switch Foreground/Background Colors X Set Foreground/Background Colors to Black/White D Free Transform Mode Ctrl + T Tool Opacity Numbers from 1 - 0 Select Color from Image Alt + Brush Tool Levels Ctrl + L Curves Ctrl + M Hue/Saturation Ctrl + U

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InDesign How-To user@studentmail.conroeisd.net stuXXXXXX (lunch number)

Note: Any settings you change BEFORE opening a document stay that way whenever you open the program for the first time. So, in the instructions below, be sure to not have any documents open. Step 1: Creating a Document To get there, choose File > Document Setup. Change the settings so they look like this: Number of Pages: 2 Start Page #: 2 Check “Facing Pages” Width – Horizontal length Height –Vertical length Bleed (anything pasat will be cut off): 1p9 for everything Set Width and Height to match the final document size. I suggest working in picas rather than inches. 6p0 = 1 in. Step 2: Setting Margins and Columns To get there, select Layout > Margins and Columns. Change the settings to look like this to the side. Uncheck the chain link icon. For yearbook, change the top to 2p0, bottom to 5p0, inside to 1p6, and outside to 3p0. Change the number of columns to 4, and the gutter to 0p9. For newspaper, set them all to 3p0. Columns to 4 and gutter to 1p0. (In InDesign, the gutter is the name for the space between columns rather than the middle of the book like we call it in yearbook.) Step 3: Guides Go to Layout > Create Guides. Change rows and columns to match the correct number and gutter to match the publication standard. Yearbook = 0p9, Newspaper 1p0. Options: Fit Guides to Margins Check Remove Existing Ruler Guides. Finally, click View > Grids and Guides. Click Lock Guides. The blue lines will no longer move.

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admin Yearbook

Once created you will see: red box around the whole layout = bleed purple columns = columns light blue lines = guides dark blue lines = margins black lines = page border Bleed line (Red): Any objects you want to touch the edge of the paper should extend barely past this red line. Margins (Dark Blue): All objects, aside from decorative imagery intending to be cut off, should fall within these lines. At least one object should rest on the line to establish the margin. Nothing should pass it. Columns (Purple): These are suggested widths for text. But are merely suggestions. Guides (Light Blue): Lines that establish vertical and horizonal lines to guide designer ensuring. Page Border (Black): Lines that show document line. Anything between it and the bleed line may be cut off. For yearbook, there are three degrees of separation. 1st degree: the two lines closest to each other are 0p3 (¼ pica) apart. This is to separate objects that are similar AND related. (Ex: Pictures as part of the same coverage.) 2nd degree: the two lines on the outside of the 1st degree are 1p0 apart. This is for related content, but different objects. (Ex: Text, headline, captions and photos of the same coverage.) 3rd degree: spaced 5p0 apart. (Two sets of four guides, plus a square). This is for unrelated coverage. (Ex: separating main coverage from secondary coverage)


Margins (Dark Blue)

Columns (Purple)

Page Border (Black) Bleed line (Red) Page

Artboard (Gray Background) Spread/Double Truck Columns

Gutter

There’s nothing like daily journalism! Best damn job in the world! — Ben Bradlee

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Selection: Use for any time you want to move or change the size of an object, line or frame.

Content Collector: Use to collect copies of objects and text boxes.

Direct Selection: Use for any time you want to move pictures inside frames, or when moving points in a frame or line.

Content Placer: Use to place collected copies of objects and text boxes.

Gap: Use to measure distance between objects and move pairs of objects keeping same gap. Page: Don’t use. Allows free transform of page sizes and to move pages.

Pen Tools: Series of tools that creates lines, adds/deletes points on lines, etc.

Text: Creates text boxes. Type on a Path tool also available, which allows text on curves, etc.

Scissors: Use to cut shapes between points.

Pencil, Smooth & Erase Tools: Use to create lines, and smooth and erase lines from pencil tool.

Free Transform, Rotate, Scale and Shear Tools: Use to transform, rotate, increase/ decrease size, and skew objects.

Shape: Use to create rectangles, ovals, and polygons shapes. NOT for pictures Shape Frame: Use to create rectangle, oval and polygon shapes for picture frames.

Note: Use to leave notes in a project.

Color theme, Eyedropper, and Measurement Tools: Use to copy colors, styles and measure.

Zoom: Use to zoom in and out. Grab Tool: Click and drag to move around a page.

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Gradient: Creates a gradient.

Fill: Color of inside of object/ text. Default Fill/ stroke: Resets fill/stroke to default black/ empty. Apply Color, Gradient or Remove style: Changes selected object/text either in color, gradient, or none.

Line: Use to create lines. Hold shift while using to create perfect vertical and horizontal lines, and those at 45 degree angles.

Gradient feather: Use to create a gradient with a transparent side.

Switch Fill/ Stroke: Switch fill/ stroke colors. Fill = inside of shapes/ text; stroke = border. Stroke: Border of shape/text. Object/Text Effect: Determines if object or text are being affected by changes. View Modes: Toggle preview and normal with W. Also has presentation, bleed and slug modes.

Journalists do not live by words alone; although, sometimes they have to eat them. — Adlai Stevenson


Yearbook Basic Layout Eyeline: Establish an eyeline that runs uninterrupted by text, objects or images across the entire spread. It should be placed anywhere except in the center of the spread. This will be removed later.

Dominant Photo: Biggest, best storytelling photo on spread. Should be the only thing crossing the gutter, but not evenly. One side should be bigger than the other. This joins the pages into one design.

Add Main Coverage Images: The images should touch the dominant photo or a photo touching the dominant. At least one should touch each of the inner and outer margins to establish them. Leave space on the outer edges for text and blank space.

Add Module Images: These images and designs should totally depend on the theme and design concept. They do not have to be placed like they are below. Use the vertical rail to seperate module from main coverage.

Add Headlines, Story and Captions: The main headline should touch the secondary headline and body of story in some way. Captions must touch the photos they describe. You should also never trap text or white space inside the page. Notice there are no text or white gaps except on the outside of the page. Objects should treat the eyeline/rail as margins.

Remove Eyeline and Rail(s): Delete the placeholders for the eyeline and rail and you are left with a basic yearbook template.

t:

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Newspaper Basic Layout Page Folio: Establish the areas of the page already reserved for the folio, section name and advertisements. Make sure you have columns turned on to use when designing.

Lay Out Dominant Coverage: Biggest news item on page. Has a photo, main headline, secondary headline and at least one piece of art. Usually takes up most of page it’s on.

Add Other stories: Add other stories to pages where they fit. Typically, the size of the headline determines the story’s importance. However, stories touching the top corners are deemed most important due to how readers’ eyes scan the page. Add a line seperating different stories.

Dollar Bill Rule & Captions: Add captions touching the photo it describes below or on the side. Then check for dollar bill rule: If you put a dollar bill on the page, it should touch a graphic element: house ad, picture, pull quote, etc. If not, add something to break up monotony.

Keep adding stories but change up visual structure: When laying out stories, try to vary the number of columns each has to make it not so blocky. In the example below on the right page, the top story has two columns and the bottom has three. This differentiates the two stories as different. However, make sure the text does not extend past two columns.

Design stories in blocks: If you were to draw a shape around a story, it should make a PERFECT square. Not close to perfect, actually perfect. Story packages should not form Ls or wrap around objects like advertisements or photos that do not belong with it. (Exception: very small house ads)Otherwise, the reader can be confused.

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Sources to Keep Up to Date With News CNN/Fox News/MSNBC Cable news is the most opinionated of all the mainstream news sites, but also ususally has the most vast resources. Good for keeping up to date with topics going on in the news in the United States, but make sure to vary sources. Never just read one. NBC/ABC/CBS Network news is the least opinionated of all the mainstream news TV sites. These are good for basic information about stories, but not necessarily for indepth coverage. Although, that does vary. Different groups cover and report different topics. NPR/PBS These are public TV and radio stations. These are incredibly unbiased news sources in terms of broadcast news. These usually go more in depth with interviews and ask tough questions of both sides of the aisle. New York Times/Washington Post/Wall Street Journal/USA Today Newspapers with highest rigor of journalism standards in terms of publishing. Good for reading in depth information about ongoing issues on the national and international level. Houston Chronicle/Dallas Morning News/Austin American Statesman Regional newspapers that have high level of rigor in terms of the news but typically focus on news that matters most to the cities they serve and the state, while touching on localizing national news. Texas Tribune/ProPublica National and regional nonprofit journalism models that focus on state news (Texas Tribune) and investigative journalism (ProPublica). These are highquality sources of news and are not beholden to advertisers in the same way as others. Conroe Courier/Woodlands Villager/Community Impact Newspaper/Local Radio Local newspapers that provide niche coverage of issues relevant to the Conroe/Montgomery County area, including Caney Creek. You should especially pay attention to these. Al Jazeera/Daily Mail/Irish Times/CNN International International news organizations with high-quality reporting and reliable data. Occassionally these organizations have their own leanings just like ones in America, but are reliable for international news. Journalism is not a precise science; it’s a crude art. — Dan Rather

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Camera Settings Quick Reference MOST LIGHT LET IN MOST MOTION BLUR SLOWEST SPEED

LEAST LIGHT LET IN LEAST MOTION BLUR FASTEST SPEED

MOST GRAIN/NOISE MOST SENSITIVE HIGHEST NUMBER

LEAST GRAIN/NOISE LEAST SENSITIVE LOWEST NUMBER

SHALLOW DEPTH OF FIELD MOST LIGHT LET IN LOWEST NUMBER

DEEPEST DEPTH OF FIELD LEAST LIGHT LET IN HIGHEST NUMBER

What is it?: Aperture is the hole that lets in light. It is located in the lens. Usually measured between f/1.4 to f/32. Shallow Depth of Field Deep Depth of Field F/32 f/1.4

Shallow Depth of Field (f/1.8) f/1.8 50mm

Doesn’t zoom, normal zoom, fast

f/2.8 70-200mm Far zoom, fast

Deep Depth of Field (f/22)

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f/3.5-5.6 18-85mm Wide angle to zoom, slow & aperture changes with zoom f/1.8, 85mm

Doesn’t zoom, fast

f/2.8 24mm

Doesn’t zoom, wide-angle, fast lens

As a journalist, the details always tell the story. — James McBride


What is it?: The speed at which the shutter opens and closes. Affects motion blur. Located in camera body.

Slowest Speeds/Most Blur & Light

Fastest Speeds/Least Blur & Light

30’ 2’ 1/60 1/250

1/8000

Min. to handhold: Stop Motion/ Sports Speeds: Flash Sync: Best speeds for Any slower and you should use a tripod. Speed that usually sports as it can stops motion & is stop the ball and only speed when motion. using external flash.

Silky Water Effect: Use tripod. Background detailed, moving objects have motion blur.

Shutter Speed Drive Modes Determines how often and fast the shutter fires when pressing the shutter release.

1/2000

H Single Shot

S

High Speed

Medium Speed

S

Silent

Silent Speed

Trigger

2

Timer

What is it?: Sensitivity of camera sensor or film. Often called film speed.

100 1600 128000+

Slowest Speeds/Least Noise

Ideal Maximum ISO

Fastest Speeds/Most Noise

Shutter speed drive mode Underexposed (Dark)

Overexposed (Bright)

Autofocus Mode

NOTE: Dark or bright subjects may read as over/ underexposed in the meter, but actually isn’t. In this case, you may have to adjust settings to get a proper exposure.

Shutter Speed

Exposure Metering Modes Determines what part of the viewfinder the camera measures the exposure off of.

Partial Metering When background is brighter than subject.

One Shot Focuses only for one shot and needs refocusing before second shot if focus area changes.

Evaluative Metering General purpose metering

ONE SHOT AI FOCUS H AI SERVO

ISO

ISO & Metering Mode Number of Pictures Battery

Exposure Meter

AI Focus Tracks subject until it stops and then locks focus. It starts again if subject moves again.

Spot Metering For specific subjects or parts of a scene.

AI Servo Continually tracks focus of subject and never locks focus. Good for fast moving sports.

Centerweighted Metering Average of scene, weighted in center

Manual User must focus on the lens themselves. No camera intervention.

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Photocomposition Quick Reference

Rule of Thirds Subjects fall on the vertical and horizontal lines that divide photos into thirds. Subjects should fall on lines or where lines intersect called crash points. Rule of thumb: don’t center subjects.

Birds Eye View Take photos of subjects from above eye level. Stand on chairs, benches, tables, raise your arms up, go up stairs, etc. Just get above people and you can get some cool angles.

Head room Generally, leave space above subject as to not visually cramp the subject. It’s like walking into an area too short for you. It’s uncomfortable!

Worms Eye View Take photos of subjects from below eye level. Kneel, lay down, find a place below subjects to take pictures and angle camera up.

Lead Room Subjects should walk or move into empty space and not off the picture. Leave empty space in front of the subject, even if it is not moving. It gives the viewer space to move.

Contrast/ Odd Man Out Different things next to each other. Bright/dark, old/young, thin/fat, angry/happy, etc. One person/thing sticking out from surroundings. i.e. Someone standing while others sit.

Edge Alignment Subject should be parallel with one of the edges of the picture. Subjects should not be tilted for no reason.

Pattern/Symmetry Repetition of shapes or mirroring of shapes. The same goes with breaking that pattern and symmetry like the boy does in the photo to the left that causes an odd-man out.

Filling the Frame Fill most of the frame with the subject. This draws focus by leaving the viewer with nothing else to be distracted by.

Lines Parts of a scene that create visual lines and depth into or around a picture. In the picture at left, the repetition of the trees and concrete pots create lines are eyes follow into the center.

Framing Using objects or shapes in a scene to block off empty space, leaving only the main subjects at the center of attention. Example, shooting two football players behind two others at right.

Eye Lines Using subjects looking at other subjects to draw attention to a single or multiple subjects. We want to see what other people are looking at. Humans are naturally curious!

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Photo Quick Tips Capture Emotion & Movement The best photography conveys emotion. This might mean waiting a while to get the right shot or anticipating actions. These emotions are universal in nature, meaning everybody on Earth knows happy, sad, excited, disappointed, etc. just by looking at their face. If you look at the best photojournalism out there, the common denominator is emotion. You have to always be shooting and understand what is going to happen when at your event. Knowing all that will be able to let you know where to stand, who to aim at, and shoot multiple shots.

Capture Faces One aspect that will almost always kill a photo is not getting faces in the shot. Rarely will a shot not including a face elicit the same emotional response. In addition, people want to know who is in the picture. They want to see themselves in the publication. When selecting photos for inclusion in the publication, make sure to use ones with faces, or have a darn good reason for not.

Don’t Take Photos At Eye Level & Control Background A good rule of thumb: Never take a photo at eye level with the subject. This isn’t a hard and fast rule, but it is an easy way to take a boring subject and inject some personality and good photocomposition techniques in it. Getting low and high does two things: 1) It creates visual lines that helps to make photos visually appealing. 2) It helps the photographer be able to control what is in the background. This prevents distracting objects or subjects, or helps by adding in objects or subjects that help tell the story. The more you can control the background, the better off you will be as a photographer and telling the story of the event you are phootgraphing. Tell All Sides of the Story If you only shoot an event straightforward, as in the first thing that comes to mind when thinking of that event, the photos will not be amazing, not matter how hard you try. Always be on the lookout for cool people, events and happenings at an event. For example, the photo on the left was from the first football game one season. If I only focused on the field, I would have missed this heartbreaking moment of a Starlette having to sit out the introductions because she got heat sickness with the team manager rubbing her for comfort. In addition, do not hold back from showing the more negative or sad sides of a story. Our job is not to make everyone feel good. Being sad or angry is part of the story of this year and those should be documented as well. We are journalists, not public relation officials.

Get Your CYA Shots, Then Take Chances to Be Creative Have an establishing (wide) shot, medium and close shots to tell the story. But after you have a good number of shots that you need, take risks! Do stuff that isn’t normal. Look for opportunities to do weird stuff. Keep in mind to take photos that tell the story. Try to look for ways to do it in a way that has never been done before. Research photos of the events you have been assigned beforehand to get ideas of how to be more creative and add to your portolio and skillset.

The courage in journalism is sticking up for the unpopular, not the popular. — Geraldo Rivera 65


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We are what we repeatedly do. Excellence, therefore, is not an act, but a habit. — Aristotle

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Yearbook Story Quick Template Lede Start with something that was the biggest story for that group, sport, club, etc. for that year. This could be something new, something interesting, someone interesting. or anything unique to that year. For sports, it could be as simple as how the team did or how far they went. 1 sentence Quote The first quote should come right after the first paragraph. It should be related to the lede. Example: If your lede deals with how Team A lost every game that year, the quote should reflect a reaction, summarization, or some other color quote that helps move the story forward. Transition/Quote You should then introduce a new person in a transition paragraph that is 1-2 sentences. It might start with a new piece of information and then a sentence introducing the next person, paraphrasing something that ties into the quote that follows it. Do this until the story is over. End on a quote.

Rules 1) The story must focus on one aspect of the spread that is unique to that year. If the lede could apply to any year, you have not done a good job. It helps if it fits within the theme, but not required. 2) The story should include at least 4 students. This is to help include more students in the book. Adults are not students so do not count toward your 4. 3) Write at least 300 words. We will cut it down but it is better to have more than not enough. 4) If nothing new or interesting happened, summarize the year starting with the most interesting or impactful aspect. 5) Don’t JUST include officers. Include regular members/players as well as vary the classification of students. Example Many clubs try to be welcoming to all students, but Example Club took that literally this year by making every student on campus an automatic member. (Lede) “We believe every student should have a place to belong,” President Johnny Goodboy said. “Our officers met over the summer and decided that every student should know there is one place out there where they are welcome.” (1st Quote) In years past, the club had between 20 and 30 members that paid $20 dues to the club. Junior Tiffany Tifferson said the new policy saw the regular membership more than quadruple. (Transition) “Meetings where standing room only,” she said. “I have been in the club every year but having that many people made this the most special. (2nd quote) Freshman Nancy Newmember was one of the dozens of students to participate in club activities throughout the year. She said the club helped her adjust as a new student. (Transition) “Coming into high school, I thought it was going to be scary,” Newmember said. “I’m glad I found this group. It made high school a little more bearable as a freshman.” (3rd Quote) Looking forward, senior Gerry Getmore said he hopes the automatic membership idea continues. (Transition) “This club was my life in high school,” he said. “I hope that others find this experience as fulfilling as I did. Letting everyone be a member is one way to make our school the inclusive and helpful place it will always be.” (4th Quote/Conclusion) Quote Format “First sentence goes here,” journalism teacher Stephen Green said. “Then the next quote. Maybe a third after that.” Quotation mark. First sentence. Comma. Quotation Mark. Space. Title. Name. Said. Period. Space. Quotation Mark. Second and/maybe third sentence. Period. Quotation mark.

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Yearbook Headlines & Captions Main Headline Should be clever, creative, reflect the story it is on and also reflect the theme of the year. Usualy these are just a few words and don’t necessarily have to be a complete sentence. These totally depend on the theme and how the staff wants to do them. Secondary Headline Explains the story in a complete sentence. These are written in active voice and don’t include “a” “an” “the” “, = and”, and are short as possible. Rules 1) Must explain the story without scooping the lede. 2) Doesn’t repeat main words from lede. 3) No quotes. 4) Must touch the story above it.

Example Theme & Headlines For this example, let’s pretend the theme for the yearbook is “All For One.” This story not only reflects the year, but also the theme. The headline emphasizes the word “one” to fit with the theme.

Make EveryONE Family Many clubs try to be welcoming to all students, but Example Club took that literally this year by making every student on campus an automatic member. “We believe every student should have a place to belong,” President Johnny Goodboy said. “Our officers met over the summer and decided that every student should know there is one place out there where they are welcome.” In years past, the club had between 20 and 30 members that paid $20 dues to the club. Junior Tiffany Tifferson said the new policy saw the regular membership more than quadruple. “Meetings where standing room only,” she said. “I have been in the club every year but having that many people made this the most special. Freshman Nancy Newmember was one of the dozens of students to participate in club activities throughout the year. She said the club helped her adjust as a new student. “Coming into high school, I thought it was going to be scary,” Newmember said. “I’m glad I found this group. It made high school a little more bearable as a freshman.” Looking forward, senior Gerry Getmore said he hopes the automatic membership idea continues. “This club was my life in high school,” he said. “I hope that others find this experience as fulfilling as I did. Letting everyone be a member is one way to make our school the inclusive and helpful place it will always be.” Caption Parts 1) Lead in: 1-2 short words that are clever/creative that go with the team teasing the caption. 2) Who is/are doing what in the picture? Include all 5Ws and H. Written in present tense. 3) Quote from a main subject. 4) Additional information or background written in past tense. 5) Photoby

ONE SONG. Julian Mendez [11] listens to music as he walks out of the yearbook classroom Jan. 12. “Yo, that’s a cool picture,” he said. “Can you send me a copy of that?” Mendez was the marketing director for yearbook his sophomore year. Photo by Stephen Green

Whoever would overthrow the liberty of a nation must begin by subduing the freeness of speech. —Benjamin Franklin

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Writing Tips Writing Tips 1) Keep it short and simple. Don’t try to sound smart. Just say what you mean. 2) Use active voice. 3) You write the boring or confusing stuff in the story in an interesting and understanding way. Don’t include information in quotes. 4) Let the quotes be interesting. If they didn’t say anything interesting, get more quotes! 5) Do not add anything to stories just for length. Find interesting people or information to add. 6) Write like you speak. Read what you wrote out loud to see if it makes sense. 7) Write in AP Style.

Active vs. Passive Voice

Writing in active voice helps the sentences be understandable and short. Passive voice can be confusing, clunky and long. Always write in active voice. Exception: When the object is more important than the subject. Active voice: Subject verb object. Passive voice: Object verb subject. by the man.

“Who is doing what to whom?” Ex: The man bit the dog. “Whom is having what done to them by who?” Ex: The dog was bitten

Examples: Active voice: “The Chess Team won the tournament.” Passive voice: “The tournament was won by the Chess Team.” Active voice: “The police gave the girl a doll.” Passive voice: “The girl was given a doll by the police.”

Parts of a Sentence Subject: Person who performs the action. Verb: Action. Object: Recipient of the action.

Signs you are writing in passive voice 1) You use the word “by” (Ex: The cat was chased by the dog.) 2) The word “was” precedes an action. (Ex: He was beaten in the footrace.) Side note: “Was” CAN be used in active voice. (Ex: He was the best player.) 3) The person receiving the action comes first. (Ex: The staff got a camera from the principal.) Side note: If someone gets something, they should go after the thing giving it to them. (Ex: The principal gave the staff a camera.)

Interview & Reporting Tips Note: Your job is to collect information, not make friends. This is not an excuse for being rude, but we don’t tiptoe around tough issues. Step 1: Research: Know the people and topic you are interviewing about. Don’t be surprised by well-known facts. Step 2: Questions: Start with a few questions (about 7) with the story’s purpose in mind. Include more open-ended questions than closed. Closed ended = able to answer with one or two words, specific answers. Open ended = No specific answer, opinion. • Write questions easy to hard: If they abruptly end the interview on hard questions, you still have something. • First question: Is it OK if I record this? Second: Can I get your first and last name and the spelling of each. • Fact-based questions first, then opinion-based, then emotionally challenging questions. • If you don’t know where to start, begin with very broad questions. “Tell me about what happened.” “What is it like?” Step 3: Prepare: Have all of your questions, research and equipment prepared in advance. Agree on a place to talk – in person is best, then phone, then email, then text. This is to prevent people forgetting or evading interviews. Check recorder/phone battery. Step 4: Interview: Be conversational and unbiased – even if you disagree or agree. Deviate from the questions you wrote if a better story pops up! This requires active listening: Listening to understand what the interviewee is saying. • Greet with confidence and introduce yourself as a member of the press and what you’re working on. This prevents them from saying they didn’t know. • Stay on the record if possible. Off the record = nothing can be used; on background = use information, maybe identify them without name; on the record = name and information can be used. • Don’t let them get away with a non-answer. Press and ask in different ways until you get what you want or they get angry. Step 5: Ending the interview: Thank them for their time and don’t burn bridges. You never know you you might need for a story later on. Exchange email or phone numbers and follow up with them, especially to verify controversial quotes. Other tips: • Sit down with no furniture between you • Control the interview, don’t let them • Treat everyone equally

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It’s a journalist’s job to be a witness to history. We’re not there to worry about ourselves. We’re there to try and get as near as we can, in an imperfect world, to the truth and get the truth out. — Robert Fisk


News Writing Format Inverted Pyramid Style Many news stories should begin with the most recent or most important information to the least important. Lede All 5Ws and H are addressed starting with the most important of them. NEVER start with a date or location. This sentence is usually vague and presents the very basic summary of a story. Think if you only had a sentence to explain a story to someone completely unfamiliar with the topic: that’s what you say. 1 sentence = 30 words or less

Nut Graf

This provides much more detail explaining the lede and the second . Sometimes it is the background of the story or just puts names on the people, places and things of the lede. For example, if you wrote that “One man died yesterday in a car wreck.” You would give the name and more details on the wreck.

Body

Start with a quote from someone directly affected or organizing the topic of the story. Then from there follow the quote/transition formula from there. You should include more information and context inside the transitions while also introducing new people, ideas and concepts. You should then introduce a new person in a transition paragraph that is 1-2 sentences. It might start with a new piece of information and then a sentence introducing the next person, paraphrasing something that ties into the quote that follows it. Do this until the story is over.

Getting Better The only way you will get better at writing is to do it and get feedback on that writing, and by reading news. You should be reading news everyday to see how they are writing.

Ending

End on a good quote or information that may be needed by people interested in the story. NEVER end with your opinion. No one cares about what you think in the news.

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Other Newspaper Story Types Feature Story Told in narrative format to focus on a human interest/personality/interesting aspect of one or more subjects, events or objects. These are good ways to put human faces on serious issues and usually pairs with hard news story.

Game Sports StorY

News Feature Story

Sports Preview StorY

Opinion Column

Sports Summary Story

A blend of hard news and feature stories. These usually are hard news stories that begin and are told through a person’s experience and mixing in the hard news aspects. Good for in-depth coverage. One person’s recurring opinion on one or more issues. Columnists usually pick an issue they care a lot about and focus on many different parts throughout their time writing for the publication.

General Column

Stories that focus on specific games. These are usually recaps of games that include final scores, game highlights and major plays, players that scored, play-by-play, and notes about upcoming games. Usually short. A preview of the upcoming season for that particular sport. It should focus on what happened in the previous season, changes from season to season, what the team is doing to prepare and opinions from everyone involved. The same thing as a sports preview story, but after the season. Should serve as a reflection on what went well, what could have been done better, and how the team is preparing for the next season.

Sports Feature Story

One person’s opinion that is not recurring, but written similarly to an opinion column. These usually are guests that do not regularly write for the publication. These are usually more personal in nature, but don’t have to be.

A feature story that runs in the sports section. These usually focus on the human elements and interesting stories in the sport or individual people. Reporters can use more sports jargon in these types of stories.

Editorial

Sports Column

Op-Ed

Q&A

Critical Review

Investigative Story/In-depth Reporting

An opinion on behalf of publication’s editorial board. These are usually opinions that have been agreed to and a result of a strong desire by the publication to direct readers to the most informed decision. An opinion in opposition of the publication’s editorial. These are usually opinions of the staff members who disagree with the position the editorial board took and serve as a balance to the opinion page. An opinion piece that specifically deals with pop culture and entertainment. It usually involves music, television, movies, theater, books, etc. that readers frequent. These should have a specific viewpoint based on comparisions.

Critical Review

An opinion piece that specifically deals with pop culture and entertainment. It usually involves music, television, movies, theater, books, etc. that readers frequent. These should have a specific viewpoint based on comparisions.

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An opinion about a sports-related topic. These usually deal with changes in teams, analysis ans suggestions for teams, decisions by administrators that affect teams, and other analysis and insight about the sports world. A series of questions and answers from an interviewee rather than a full-blown feature story. These are good for stories that are multifaceted and would be better organized in this method.

One or more stories that use documents, interviews and other sources to expose a topic that is important to the community the publication serves. Usually takes a lot of time and energy. Usually requires tough interviews.

Data-Driven Story/Analysis

Similar to investigative stories, data-driven journalism uses hard data, interviews and graphics to tell the stories. Analysis stories are quasi-opinion based but focus on analyzing a lot of data to explain why some news happens.


Common Copy Editing Symbols MARK

MEANING

MARK

MEANING

insert the text

remove an underline

delete a punctuation, word, or letter

spell out abbrev. or number (set 1 hr. as one hour)

delete and close up sparce

indicate a paragraph

close up sp ace

run in; no paragraph

add aspace

center

transpoes; change order the

superscript or subscript

move word or a phrase

comma

set in Lowercase letters

period or colon

LOWERCASE a series of capital letters

double or single quotation marks or an apostrophe

set in capitals

hyphen (first class)

set in small capitals

em dash (typewritten as two hyphens – without spaces)

italics boldface

en dash (1:00–3:00 p.m.)

I’m a journalist; I run to the fire, that’s what we do. — Shepard Smith

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Editorial Cartoons A drawn image that conveys some opinion of the media staff or cartoonist, usually using caricatures, satire and symbolism to persuade readers. EFFECTIVE EDITORIAL CARTOONS 1. Deals with a single idea. The more thoughts and ideas you include, the more confused it comes across. 2. Are funny or very serious. It’s meant to make readers laugh and say OOF at the same time. Sometimes the topic is so serious though that they skip the laugh. 3. Persuades. It should be something that has a clear opinion, just like any other opinion article. 4. Are realistic. Not like a Renaissance painting, but are based in real facts and news events, not made up. 5. Entertain the reader. They’re supposed to advocate, but they should be entertaining and visually appealing. STEPS TO CREATE AN EDITORIAL CARTOON 1. Identify the issue you with to cartoon about. It should be something very timely and that many people know about, or can be explained visually. Remember, you don’t have a story to explain stuff! 2. Define your opinion on the issue into a very simple concept. If it takes a long time to explain, it’s too much. 3. Draw it using effective sumbols and characters that fit your opinion or the opinion of the staff. TIPS FOR CARTOONING • Start with a sketch in pencil, drawing lightly so you can easily erase later. • Use black ink pens/markers to draw over the final product on white paper. Even if you plan on using color, you must ink the drawing first. • Draw horizontally, not vertically. • Don’t create slogans as a cartoon like “Don’t Smoke” or “Watch Less TV” unless it’s satire. • Draw using a few, long, bold strokes rather than many, many small strokes to make it look cleaner. • Keep lettering large and legible. • Limit your use of words and labels to what is absolutely necessary. Every word and object should matter. • Use universal/common symbols to convey your idea without words. This isn’t a time to be abstract. • Limit use of details. Remember this is a cartoon, not realistic drawing. Use what you need, no more. • Keep it simple, both the drawing and idea. The message should be clear and easily identifiable. • Make the characters caricatures of the real person. Exaggerate facial expressions and body movements to emphasize the action or emotion coming from them. • Real people need to be clearly identifiable. • Use your background for effect, or don’t have one. • Use historical, pop culture, literary and other references to help push your message. • Be accurate. If you aren’t basing the cartoon in fact, readers will call you out. • Limit the things you need to draw to three to five unless your topic/opinion calls for more. Limiting keeps the idea simple and just gives you more time. HATCHING A series of parallel lines used to fill in an area. The closer the lines, the illusion gives the drawing darker values, getting lighter the further apart they are. CROSSHATCHING Two (more more) layers of hatching intersecting at right angles can help give darker values and textures. STIPPLING Using a series of tiny dots to create value. The closer they are, the darker the tone. Size of dots create different textures. SCUMBLING Also called the “brillo pad” technique, they are a series of non-circular scribbles that build up for value and texture that are more interesting than simple circle scribbles.

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Journalism can never be silent: That is its greatest virtue and its greatest fault. — Henry Anatole Grunwald


Structuring Arguments Argumentation is much more than simply saying, “I’m right; they’re wrong.” There is a nuance and structure to making a solid argument. There are three parts: the claim, warrant, and impact.

THE CLAIM

A claim is a specific reason for supporting your stance. THE NEW BELL SYSTEM IS GOING TO HURT STUDENTS IN EXTRACURRICULARS.

THE SCHOOL IS SETTING UP STUDENTS TO FAIL THROUGH TARDIES.

REDUCING PASSING TIMES BETWEEN CLASSES COULD RESULT IN INJURIES.

Notice: There is no reasoning for why these things are true, nor what good or bad things will result from them being true. These are simply reasons why the author believes the new bell schedule is bad for students. They are also written to be understandable by any person. They are direct, simple and to the point. No tip-toeing around the issue here.

THE WARRANT

A warrant is the reason to believe your claim is true - can be evidence-based or just simply logic. THE PLAN CUTS A CLASS FROM SCHEDULES, LEAVING SEVEN CLASSES A DAY RATHER THAN EIGHT.

THE PROPOSAL REDUCES PASSING TIME FROM SIX MINUTES TO FIVE. MORE THAN 50% OF STUDENTS ARE ALREADY ALMOST LATE.

STUDENTS WILL FEEL RUSHED TO MAKE IT TO CLASS AND START RUNNING.

Notice: You can address specific parts of the problem or proposal, use common sense to address existing problems, and/or point out unintended consequences, and anything else your brain comes up with! The key is that the warrant directly backs up the claim it is under.

THE IMPACT

A impact is the reason that why your argument matters. Could be moral, ethical or physical reasonings. CORE CLASSES CANNOT BE CUT, MEANING EXTRACURRICULAR CLASSES WILL BE THE ONES TO GO.

IF STUDENTS ARE ALREADY TARDY, THOSE STUDENTS WILL FOR SURE BE LATE AND TARDY REFERRALS WILL INCREASE.

WHEN STUDENTS START RUNNING, THEY WILL BE CARELESS AND FALL OR RUN INTO OTHER STUDENTS.

Notice: These basically explain that if the claim and warrant are true, what the good or bad things come out of it. In the examples, I note that there will be reduced extracurricular classes, an increase in tardies, and more injuries to students. Some of your impacts might need some explanation why it’s a bad thing, like why extracurriculars getting hurt is bad. Some people might not understand the reason why. Others, like an increase in tardies and injuries, are more self-explanatory and can stand on their own. However, you can extend with a philosophical argument like, “Schools should never enact policies that set students up to fail/cause harm to students.” Go with your gut, just make sure the reason is clear why people should view your arguments as good/bad.

PUT THEM TOGETHER IN A PARAGRAPH

The new bell system is going to hurt students in extracurriculars. The plan cuts a class from schedules, leaving seven classes a day rather than eight. Core classes cannot be cut, meaning extracurricular classes will be the ones to go. The school is also setting up students to fail through tardies. The proposal reduces time between each class from six minutes to five. More than 50% of students are already almost late. If students are already almost late or actually tardy, those students will for sure be late and tardy referrals will increase.

Most importantly, reducing passing times between classes could result in injuries. Students will feel rushed to make it to class and start running. When students start running, they will be careless and fall or run into other students.

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Writing Opinion EVERY OPINION PIECE

This is where your voice shines. There’s no ONE way to write an opinion piece, but there are a few keys to helping you be persuasive – SEA. •

Stimulate: Hook the reader with a story, interesting fact, scenario, or something that makes them care to keep reading.

Explain: Provide background, facts, details and other information that supports your ideas and shows you know what you’re talking about.

Advocate: Talk about what is right, wrong, how to change, what to do, or any other way that describes your opinion toward the issue in a compelling way. Don’t beat around the bush or try to sound fancy. Say what you mean!

Be fair. Is what you’re saying really fair? Readers will turn on you if not.

EDITORIALS

Opinions of the editorial board on behalf of the publication voted on by the editorial board. These might have a single author, but are not bylined as such. • • • •

Pick issues of importance to and discussion within the student body & get input from all walks of life before picking a side. Be firm in your stance. If you appear wishy washy or unsure, you won’t convince anyone that change is necessary. Present opposing opinions and explain why they’re wrong. Have a strong call to action that tells someone to do something.

COLUMNS

• • • • • • • • •

Recurring or one-time opinions of a single person on a single issue. • • •

Pick things you have personal experience or expertice in. This helps not only with your argumentation, but builds authority with the reader. Be specific. Don’t write about broad topics with broad arguments. Bring something new to the table or an experience others haven’t heard. Write regularly if you can. Readers respond to people they hear from often.

CRITICAL REVIEWS

Opinions on pop culture or lifestyle issues like movies, music, food, etc. •

• • •

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Consider the expectation audiences should have. Is it fair to write how the band department has terrible uniforms if they simply can’t afford it? Or that the acting is terrible if these students are learning? Professionally made things should be held to a different standard compared to high school. Provide information of where people can experience what you’re reviewing themselves like where, how much, when, and websites. Give some background early in the review, but NOT the whole plot. The point of a review is to convince someone to engage in a product or not. You don’t want to spoil an entire production, but the audience needs basics. Write about things you engage in often. You should care enough about the issue you’re talking about so that the audience feels like they’re hearing from an expert and/or a fan. Don’t write about video games if you never play.

• •

• • • •

• •

QUESTIONS TO ASK YOURSELF

What is the news value of my opinion? What are the two (or more) sides of this issue? What’s my stance? What are my strongest reasons I believe the way I do? How am I provind those reasons true with logic? What evidence backs up my stance? Do those reasons & evidence really address my stance? Am I getting off topic? Do I sound preachy? Immature? Ranting? Uneducated? Am I attacking a person or the actual issue? Am I being repetitive?

REFUTATION

What do people that disagree with me think? Why are they wrong? Have I explained my reasoning thoroughly? Did I address the heart of their argument?

CALL TO ACTION

Who has the ability to solve the problem or take action? Who would be the best people to address? What should those people do with my stance? Do they need to speak up? Solve something? Vote in a particular way? Not do anything? Donate? Is there a solution others haven’t thought about? Have I clearly stated what should be done?


Writing Features LEDE NUT GRAF

QUESTIONS TO ASK YOURSELF •

• • • • •

QUOTE/TRANSITION FORMULA

INFORMATION TO INCLUDE •

ENDING QUOTE

Who is the main character(s)? What is the point of telling their story? What’s the point? What is happening to this person because of their story? What is the tone? Serious? Funny? Inspirational? How do I convey that tone right off the bat? What type of lede gets the tone across? How should the story be structured? Most to least importnat? Emotionally? Chronologically? Who else could speak that adds to the narrative?

The new thing that’s going to happen. Whatever has happened in the past that has led to this event. (Ex: If a school board will vote on a new privacy law for students, talk about the thing in the past that caused it to become an issue.) More than one person. It could be a family member, teammate. Just someone else other than the person so it isn’t so biographical. Details, details, details. The more descriptive you are and paint a scene, the better. Readers also appreciate and love details. Facts, historical context, or other references that help add to the story’s purpose.

I still believe if your aim is to change the world, journalism is a more immediate short-term weapon. — Tom Stoppard

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Feature Lede Types The best rule in feature writing is to observe no rules, aside from those of basic journalistic style and structure. The best lead for the feature story is a natural extension of the story - nothing forced or contrived without consideration to the tone or subject of the story. More bluntly stated, the best lead is the lead that is relevant, grabs the reader’s attention and fits the mood of the story. The following are novelty leads. They should be used with caution and never forced to fit a story. When a novelty lead serves the purpose of grabbing the reader and holding his attention while establishing the tone of the story, it should be used without reservation. GREEN’S TIP ON FEATURE LEDES: Get to know descriptive and contrast ledes well. Practice them and get good at using adjectives to describe scenes. Learn narrative ledes to tell stories from the subjects’ perspectives. These are the most common ledes for a reason and it’s because they are the most effective when done well. In addition, they are usually the most obvious and don’t take that much effort in terms of memorizing. Keep some of these others as tools in your literary toolbox. Also, don’t just stick with your run-of-the-mill vocabulary. Learn new adjectives and use them to describe scenes. Find the right words! LITERARY ALLUSION: Relates a person or event to some character or event in literature. To have been ordered into battle to attack a group of windmills with horse and lance would have seemed to Joe Robinson no more strange an assignment than the one given to him Thursday by Miss Vera Newton . . . (The literary allusion is to Don Quixote.) HISTORICAL ALLUSION: Relates a person or event to some character or event in history. Napoleon had his Waterloo. George Custer had his Little Big Horn. Fortunately, Napoleon and Custer faced defeat only once. For Bjorn Borg, the finals of the U.S. Tennis Open have become a stumbling block of titanic proportions. (Or) Washington’s trip across the Delaware was child’s play compared with Dave Jason’s span of the Big Lick River. Astride a six-foot log, he chopped his way across the ice-bogged river yesterday. CONTRAST: Compares extremes - the big with the little, the comedy with the tragedy, age with youth, rich and poor - if such comparison is applicable to the news event.

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His wealth is estimated at $600 million. He controls a handful of corporations, operating in more than 20 nations. Yet he carries his lunch to work in a brown paper bag and wears the latest fashions from Sears and Roebuck’s bargain basement. PUN: A novelty that uses a pun to quirk the reader’s attention. Western High’s trash collectors have been down in the dumps lately. DESCRIPTION: (SITE) The road to Nsukka in eastern Nigeria is rutted and crumpled, the aging asphalt torn like ragged strips of tar paper. In the midday heat, diesel trucks hauling cassava and market women to the next town kick up clouds of fine yellow-orange dust that lingers in the air. Strings of one-story cement buildings in dull pastels with brooding eaves hug the roadside here and there marking small pinpoints of commerce; hand-lettered signs proclaim the “Decency Food Canteen,” “God’s Time Hotel,” “Praise the Lord Watch Repairers.” DESCRIPTION: (PERSON) Diana Ross is wearing no lipstick. She is lounging around on a hot and muggy late afternoon. The windows are raised high throughout her Fifth Avenue apartment. She is dressed in black short shorts and a matching sleeveless blouse that plunges low in the front. She is also wearing fishnet stockings and burgundy suede boots. Three or four bracelets jangle on her left wrist. Her long nails are the color of pearl, nearly iridescent. She curls up in a corner of the sofa and sips orange juice through her unpainted lips. She is 37 years old, divorced, the mother of three children, who this afternoon are out at the country house in Connecticut. Diana Ross is in town to attend to business: approving and disapproving photos of herself, working on an album. She is, by her own assessment, entering a new phase of selfdetermination. She thinks of her career in terms of “cycles”: the Supremes, Diana Ross and the Supremes, Diana Ross as solo, Diana Ross as movie star, and now Diana Ross as mistress of her own fate. She leans back and puts her hand to her forehead. “There’s just so much I don’t know about. It’s so funny. I was really a pampered, chaperoned, protected teenager - all the way through my twenties. I’m just now beginning to take on responsibility. And it’s time. It’s right. It’s in order. I finally know it’s not healthy to be pampered.”

In journalism, there has always been a tension between getting it first and getting it right. — Ellen Goodman


DESCRIPTION: (EVENT) The air inside the darkened gymnasium is heavy with the heat of an uncommonly prolonged North Carolina summer. Smoke from some tin containers placed around the basketball court lends a touch of mystery to the scene. The thick smoke rolls into the intense light of floor-level arc lamps, then up against a raft of lights hovering like a Steven Spielberg spaceship. Out of the dark, a whiteclad figure appears, bounding a basketball. Michael Jordan drives for the basket in one of his many crowd-pleasing moves, ball tucked under his arm, then scooped up and over into the hoop. All of the way to the basket, Jordan’s tongue sticks out, curled up in an expression of pure joy at his defiance not only of imaginary defenders but of gravity itself. CAPSULE OR PUNCH LEAD: Uses a blunt, explosive statement to summarize the most newsworthy feature. The dream is over. ONE WORD: Uses a blunt, explosive word to summarize the most newsworthy feature. Awesome. That’s the best term to describe the Rattler girls’ basketball team, which notched its 15th consecutive win Friday night. Miscellaneous Freak Leads: Employ ingenious novelty to attract the reader’s eye. This list can be extended indefinitely, to the extent of the reporter’s writing ability and imagination (tempered only by accuracy and relevance). For sale: one elephant. The City Park Commission is thinking about inserting that ad in the newspaper. A curtailed budget makes it impossible to care for “Bobo”, a half-grown elephant lodged in special quarters at Westdale Park. PARODY LEAD: Mimics a well-known proverb, quotation or phrase. Whisky, whisky everywhere, but ‘nary a drop to drink. Such was the case at the City Police Station yesterday when officers poured 100 gallons of bootleg moonshine into the sewer. DIRECT ADDRESS LEAD: Speaks directly to the reader on a subject of widespread interest or appeal. Do not expect any pity from the weatherman today. He forecasts a continuation of the bitter Arctic cold wave that has gripped the city for a week. STACCATO: Consists of a series of jerky, exciting phrases, separated by dashes or dots, used if the facts of the story justify it.

Murphy, estranged couple, from the Snake River. A bullet wound was found in the temple of each. ANECDOTAL LEAD : Uses an event to represent the universal experience. It was 1965 and the Dallas Cowboys were making good use out of an end-around play to Frank Clarke, averaging 17 yards every time a young coach named Tom Landry pulled it out of his expanding bag of tricks. One day, Clint Murchison, owner of the Cowboys, wondered aloud in Landry’s presence how successful the play might be if Bob Hayes rather than Clarke ran with the ball. Hayes, after all, was the world’s fastest human. “Tom gave a lot of mumbo-jumbo about weak and strong side and I nodded sagely and walked away,” Murchison told the Dallas Morning News three years ago. A few weeks later, Landry called a reverse. Bob Hayes got the ball. “We lost yardage,” Landry recalled this week, “and I haven’t heard from Clint since.” SEQUENCE OR NARRATIVE: Places the reader in the midst of action. Tainer Eddie Gregson was walking 10 feet behind his Kentucky Derby horse, Gato del Sol, when they emerged from the quiet of the stable area at Churchill Downs and began that long trek around the clubhouse turn toward the saddling paddock. There were 141,009 people packed into the Downs last Saturday afternoon - a warm, bright day in Louisville - and thousands lined the clubhouse turn, a few yelling at Gregson as the colt strode by. “What’s the name of your horse?” Less than an hour later, that nameless horse stood in the champion’s ring. THEN AND NOW: Shows progress over time. The Rio Grande once flowed through here, a wide and robust river surging between steep banks as it followed a southward course hugging the state’s curvy profile. No more. Four-plus years of drought in West Texas and the neighboring Mexican state of Chihuahua have turned the storied river into a trickle meandering through mud and gravel fields adorned here and there with discarded tires. (Or) The year was 1964. Lyndon Johnson had swept into the White House by the largest landside victory in American history. The Beatles owned the Top Ten. And a 23-year old ex-Marine opened up a small westside Mexican restaurant. Today, Luis Alvarado is a millionaire many times over, and his restaurants are found in cities from Boston to Austin to San Diego.

Midnight on the bridge . . .a scream . . .a shot . . .a splash . . .a second shot . . .a third shot. This morning, police recovered the bodies of Mr. and Mrs. R. E.

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QUESTION: Serves best when a problem with reader appeal is the crux of the story. The question should have direct relevance to the reader - not a cliché like, “Have you ever been poor?”

well-fed, well-educated and well-traveled. so what was the problem? An absentee father was a self-confessed drug addict and a mother whom Fisher describes as a “sexpot.”

You think you have it bad? Consider Ron Mullens. Once vice president of a major real estate corporation, he is today penniless. Once married to a beautiful model, he is now wanders the back roads of America alone, in search of a smile and whatever odd jobs fall his way. You think Ron Mullens is upset by this turn of events? Not on your life. “I gave it all up - the money, the glamour, the security - for the opportunity to see America as it really is,” he said.

OTHER TIPS

Are you tired of hormone as cultural myth, as shorthand for swagger and machismo, ferocity and obnoxiousness, the bearskin beneath the three-piece suit? Do the ubiquitous references to “testosterone poisoning” and “testosterone shock,” to “testosteronefueled heavy metal” and “testosterone-crazed oppressors” make you feel a bit, well, testy? Do you think it unfair to blame one lousy chemical for war, dictatorships, crime, Genghis Khan, Gunga Din, Sly Stallone, the NRA, the NFL, Stormin’ Norman Schwarzkopf and the tendency to interrupt in the middle of a sentence?

Description generates interest and suspense. it compares something abstract to something concrete. It puts the reader in a specific time and place. More importantly, it gives the story a human face. Use examples to illustrate: Rather than, “It was a closeknit community.” Write: “If someone’s cat is lost, the whole block seems to move in unison to search the bushes and the alleys.” Use concrete nouns and verbs: “Along the Burlew Street in East Dallas, the body of a dead cat lies on the sun-dried concrete. A torn three-legged armchair stands near the curb. A swarm of flies hovers over the cat. Nearby on San Jacinto Street, more flies swarm around a rusty bench where two young women sit with a cluster of children at their knees. In a rundown apartment complex, a group of kids sit playing with rubber bands. More children, bedraggled, hang from the stairs. This ground is sticky, littered with orange peels. The odor of rotting food fills the humid air.

Ready to give the so-called male hormone a break and return all testosterone clichés with a single pound of a drum?

That is Little Asia – what Alice Bun, 16, calls home. She and her family moved here seven years ago after fleeing Cambodia.

Retire away. As it turns out, testosterone might not be the dread “hormone of aggression” that researchers and popular imagination have long had it. It might not be the substance that drives men to behave with quintessential guyness, to posture, push, yelp, belch, punch and play air-guitar.

Look for details: Body language, clothes, jewelry, face, hands, sounds, loud, quiet, thoughtful, brash, aromas, tobacco, body odor, cologne. Don’t describe what the reader already knows. Find the tiny details that are most often overlooked but that everyone will instantly be able to recognize. What did it look like? Smell like? Sound like? Feel like? Taste like?

If anything, researchers say this most frightened of hormones might be a source of very different sensations: calmness, happiness and friendliness, for example. QUOTE: As a general rule, avoid quote leads. When used, the quote should be dynamic and capture the theme of the story. The following lead comes from a story about Joely Fisher, who plays Paige Clark on the TV series, Ellen. “People usually have two completely different opinions of what my life must have been like growing up,” said the actress Joely Fisher, 28, a child of the short (196769), unhappy union between Connie Stevens, the sex kitten of 1950s TV, and Eddie Fisher, the singer and former matinee idol. “Half think it must have been so difficult, and the rest believe I got everything I ever wanted,” added Fisher. “I see my life as wacky yet grounded.” She was raised in a mansion in Beverly Hills and was

80

Never use description when it interrupts the narrative, describes nonessential surroundings, focuses on unimportant action, or is too general (a drink rather than a martini). Example of irrelevant details: “Taking a sign of relief, Larry Harris walked into the hospital room, wearing a play yellow Polo sweater and faded Levi’s 501 jeans. He was chewing on a piece of Wrigley’s Doublemint gum. Entering the institutional gray room, the 5-foot, 10-inch junior saw his father, laying in the standardissue hospital bed, near death. Better: “Junior Larry Harris gasped as he walked into the hospital room to see his father, a Vietnam veteran and former college linebacker, reduced to a sallow shell, barely able to lift his soft blue eyes or his hand to greet his son. Use description to advance the story, blend it together. NOT to fill space. Avoid ordinary detail. Look for irony. Listen for dialogue. Be specific and concrete.


Alternative Story Forms Bio box By the numbers/statistics Charts/graphs Checklist

Biographical information about a person or organization including a photo. Graphic focusing on large numbers to break down complex information into chunks. Pie, bar, line, and other graphics visually showing statistics for number-heavy stories. A list of items or ideas that are relevant to a topic like “What you need to go camping.”

Diagram

A visual illustration breaking down a complex item or area into labeled parts.

Fact box

A list of related facts, but not necessarily statistical information.

Factual Index Favorites or Top 5/10 Games Glossary He said/She said; This or that Historical/background info Illustration

A mix of “by the numbers” and “fact box”. A list of the top X ideas, items, etc. related to the story. Interactive elements, either paper or web, that help readers understand a story. A list of words that might be needed to understand a complex story. Sets of contrasting quotes, concepts, items, etc. related to a story. Like a fact box, but focused on previous stories or other helpful information for context. A visual representation of a concept. Helpful for hard-to-photograph stories.

Interactive Map

Digital maps embedded within a story allowing readers to interact with specific locales.

Interactive Poll

Opinion polls readers can give feedback on the story with.

Interview Audio Clips List Map Mini-story Mugs with quotes Narratives Photo Gallery Podcast Polls Pull quote

Short, audio-only clips readers can listen to. Helps convey atmosphere and emotion. A series of ideas, items or related information to the story chunked for readers. A non-interactive visual representation of an area to give readers context. A smaller, related story that is separated to help chunk the story into smaller parts. A photo with a quote below it related, and in addition to, the main article. First-person accounts in their entirety presented without author intervention. Series of photos with captions to accompany a story, or not, to tell visual stories. An audio version of a story told in a more informal, sometimes opinionated, manner. Results from opinion polls conducted by readers told in a variety of ways. A particularly interesting quote make larger to catch the reader’s eye.

Q&A

A list of questions and answers from a person associated with a particular story.

Quiz

A test the reader takes (think Buzzfeed) to be categorized with a certain result.

Quote collections Ratings Reader help information Slideshow Step-by-Step Tables Timeline Wiki/Searchable Database Video

A series of quotes from various people of various backgrounds and opinions. A list of items that allows critics to give short predictions or opinions. Boxes of information with need-to-know information like websites and phone numbers. A combination of photos, captions and audio to tell visual stories without video. A set of information guiding readers through a process piece by piece. A set of rows and columns breaking down multiple people or items by categories. A chronological diagram or list of events from point A to the current time period. An online searchable database for readers to look at data first-hand. Used to show moving images and audio of a location or person for added context.

Journalism is to politician as dog is to lamp post. — M. L. Menken

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Conducting Polls & Surveys METHOD • Decide how you will be conducting your poll or survey. Electronic or paper? • Conduct your method during lunches to get the most opportune time. • Use the staff iPads for electronic surveys for easiest use. • Use Google Forms for quick polling. Make sure the poll is anonymous and doesn’t require students to sign into their personal Google account. This makes them trust their opinion will be kept private. • Be professional. Start by introducing yourself and that you’re working with the student media program. We don’t trick people into taking polls. Make sure to thank them for their time. • Get consent. Ask people if they would be interested in taking an anonymous poll. If they say no, don’t fight them on it. You might ask why, but just move on. We aren’t forcing people to take a poll. QUESTIONS • Ask just a few, simple questions. If it takes too long, you’ll never get it finished. • Make sure there is an answer for everyone. Sometimes “Other” or N/A is an appropriate answer choice because there are a wide variety of answers. • Never have questions worded in a biased way. (e.g. Have you ever participated in the school-hating group, Student Council?) • Never ask leading questions. (e.g. John Smith kills babies. Do you like John Smith?) • Have one question where you give them the answer to make sure they aren’t just clicking random buttons. (e.g. On this question, choose No.) If people choose Yes, you can discard their responses. • Save any demographic questions for the end and include every possible response. • Include a “I prefer not to answer” choice on demographic questions. • Limit demographic questions to populations you think might be worth seeing a difference between. • Test your questions on staff to see what could be confusing or misinterpreted before polling. SAMPLE • Have a representative sample size that gives a margin of error of +/-3%. For Caney Creek, this is usually a minimum of 200 students. • When polling, make sure to go to random students to ensure a diverse response field as possible. For example, you might ask everyone at every other cafeteria table to fill out the survey. • As results come in, look at the demographics and compare to the actual population. If one area is skewed (more girls/boys, more upperclassmen/underclassmen), go back and try to get more responses until the survey is close to the school population’s actual makeup. • If you do not get a random sample or a large enough sample, the results are basically worthless. FINDINGS • Look at the results and think about what would be interesting to readers. You’ll have more information than you need. • Sometimes NOT finding results can be interesting and a story in itself. For example, if you polled students to see how many vape, but only 10% admit to it compared to 50% nationally, that’s a story. REPORTING • Provide the full statistics in a link to your story/stories. • Include somewhere in your story, graphic or report the methodology of your survey including the sample size, margin of error, date given, how it was administered and to whom, and where.

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Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen. — Winston Churchill


Headline Styles ONE-LINE

Undocumented immigrants struggle with health care access TWO-LINE

Undocumented immigrants struggle with health care, insurance access THREE-LINE

Undocumented immigrants struggle with health care, insurance access for family UNDERLINE

The doctor is kin Undocumented immigrants struggle with health care access OVERLINE

Undocumented immigrants barely survive with little medical access

Who the health cares?

NO MEND IN SIGHT HAMMER

Undocumented immigrants barely survive with little access to health care KICKER

A pox on their houses

Undocumented immigrants barely survive with little medical access TRIPOD Undocumented immigrants with little access are

STRUGGLING

WICKET Left with little options, undocumented immigrants health care access leaves them

BARELY SURVIVING 83


Posting Photo Galleries

How to Create a Photo Gallery for the Web TO WORDPRESS 1. Log 1.InLOG toINWordPress

1

Go to TheProwler.net website and scroll to bottom. the Go to TheProwler.net website and scroll to the bottom. You will see a button that says Log In. Use You willyour see log a button that says Log In. Use your log in in (usually(usually your first initial and and last last name) to to sign in.in.You your first initial name) sign will be taken to the WordPress dashboard. You will be taken to the WordPress dashboard.

2

2. Add Story

ADD STORY On the 2. left-hand side, click the “Add Story” button On the left-hand side, click the “Add Story” button under the “Stories” tab in the sidebar menu. under the “Stories” tab in the sidebar menu. ADD MEDIA 3. Add3. InMedia the story that pops up, click “Add Media”, which

In the story that pops up,below click“Add “Addtitle” Media”, is located directly at thewhich top. is located directly below “Add title” at the top.

4.

4. CREATE GALLERY In the window that pops up, click “Create Gallery” Create on theGallery left-hand side.”

In the window that pops up, click “Create Gallery” on 4.5. RESIZE the left-hand side.” IMAGES FOR WEB IN PHOTOSHOP

Before uploading any photos to the web, make sure to resize them in Photoshop or using a Droplet to automatically sure not to 4.5. Resize images forresize. web Make in Photoshop save over the we need them for Before uploading anyoriginals photosintocase the web, make sure Basic concepts: Make sure athey are RBG to resizeprint. them in Photoshop or using Droplet to color mode andMake reduced 72 to ppisave with over Resample automatically resize. suretonot checked under Image > Image Size in Photoshop.

3 4

the originals in case we need them for print. Basic concepts: sureFILES they are RBG color mode and 5A.Make UPLOAD reducedIfto 72 ppi with Resample Image the images have not been checked uploadedunder already, > Imageselect Size in Photoshop. all the photos you want to upload

5b

(preferably 10-15) and drag them all into the area that lets you drop photos to upload.

5a. Upload Files

If the images have not been uploaded already, select all 5B. SELECT FROM MEDIA LIBRARY On the click(preferably the “Add Story” button the photos youleft-hand want toside, upload 10-15) and under in the menu. drag them all the into“Stories” the areatab that letssidebar you drop photos to upload. 6. WRITE CAPTIONS Add captions on the right-hand side of each image you select. ConsultLibrary the section of the 5b. Select from Media that discusses writingbutton in depth On the handbook left-hand side, click thecaption “Add Story” if you have issues. The key: Include the 5Ws and under the tabbackground in the sidebar menu. H, a“Stories” quote, and on each photo. 7. ADD PHOTOGRAPHER NAME IF NOT

CORRECT. 6. Write Captions

Under the caption area, make to include Add captions on the right-hand sidesure of each imagethe photographer’s and last name exactly as it you select. Consult thefirst section of the handbook appearscaption online inwriting the staffinsection nohave spaces that discusses depth with if you after the name. It will cause linking issues with issues. The key: Include the 5Ws and H, a quote, and staff profiles if not. background on each photo.

7. Add photographer name if not correct.

Under the caption area, make sure to include the photographer’s first and last name exactly as it appears online in the staff section with no spaces after the name. It will cause linking issues with staff profiles if not. 84

6&7


8. Create Gallery

8

8. CREATE GALLERY Onceall allphotos photoshave havea caption a caption photoby, Once andand photoby, hit hit “CreateGallery.” Gallery.It” should It should appear in large the large “Create appear in the blankblank area of areastory. of the story. the 9. WRITE A HEADLINE OR TITLE 9. Write a aheadline or title Give the gallery headline. Consult the section of the Give the gallery a headline. the section of the handbook on headline writing, Consult paying attention to the section on web heads. Otherwise, it a attention label that istoeasily handbook on headline writing, give paying the recognizable, especially sports galleries well-known section on web heads. for Otherwise, give itand a label that is events that people willespecially be searching. easily recognizable, for sports galleries and

9

well-known events that people will be searching.

10. ADD WRITER’S NAME AND JOB TITLE Below the story area, add the photographer’s name and job title. same consideration as youjob did for each photo 10. Give Addthewriter’s name and title with spelling. This is how they link to the staff profiles, which Below the story area, add the photographer’s name and can act as mini-portfolios!

job title. Give the same consideration as you did for

each photo with spelling. This is howIMAGE they link to the 11. SET CATEGORY AND A FEATURED staffthe profiles, which cantoact as down mini-portfolios! On right, you’ll need scroll and set a category for the gallery you’ve created. Only put the gallery under the “Showcase” category if you want it to appear in the rotating 11. Setoncategory and a the featured carousel the home page with web editor image permission. On the right, to scroll down and there set a is a You’ll also needyou’ll to addneed a featured image so that preview thethe website. findcreated. it at the very categoryonfor galleryYou’ll you’ve Onlybottom put theof the right-hand column. “Set featured image” and choose gallery under the Press “Showcase” category if you want it to aappear photo in from gallery carousel to be the first image people thethe rotating on the home pagesee. with Pick one that is eye-catching the web editor permission.and representative of the photo story!

10

You’ll also need to add a featured image so that there

12. GET EDITOR APPROVAL is a for preview on the website. You’ll findand it atweb theeditor very Ask permission from the photo editor bottom of the right-hand column. Press “Set featured before publishing in case there are photos we would rather image” andforchoose photo from to begive the not publish variousa reasons. The the webgallery editor must first approval image people Pick one that Be is eye-catching final beforesee. publishing online. sure to share on and representative of the photo story! social media!

11

13. PUBLISH When you have permission, press the blue “Publish” button 12. Get editor approval on the right-hand side. If you want to save Ask for permission from the photo editor and web aeditor draft, before click thepublishing “Save Draft” button. You may also preview in case there are photos we the final result under “Preview”. You can also backdate would rather not publish for various reasons. The or forward datemust by clicking “Edit”approval next to where default says web editor give final beforeit publishing “Publish immediately”. You’re done! Enjoy the fruits of your online. Be sure to share on social media! labor and make sure lots of people see it!

13. Publish

When you have permission, press the blue “Publish” button on the right-hand side. If you want to save a draft, click the “Save Draft” button. You may also preview the final result under “Preview”. You can also backdate or forward date by clicking “Edit” next to where it default says “Publish immediately”. You’re done! Enjoy the fruits of your labor and make sure lots of people see it!

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Journalism will kill you, but it will keep you alive while you’re at it. — Horace Greely

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NOTE TO PEOPLE WANTING A LETTER/LETTERMAN: It is your responsibility, not mine, to request a letter jacket from me. These are available at the beginning of each semester. If you don’t approach me when I announce that I’m accepting letter applications, it is not my problem you did not listen. I will not remember everything or everyone so you must show you qualify.

Lettering Policy Lettering by Position: • Editor-in-chief, or co-editors-in-chief • Photography editor • Marketing director • Design editor Lettering by Service: • Three years and recommendation of two editors • Two years, with one year being a section editor or higher (Number of sections and section editors are defined each school year) • Journalism 1 may count towards service if student wrote at least six articles for The Prowler/Creek, or six photography assignments • Two years, if both as assistant section editor or higher • Number of sections and section editors are defined each school year Lettering by Meritorious Achievement: • Individual awards from Balfour’s Yearbook Yearbook, ATPI, ILPC, JEA, TAJE, CSPA, or any other national or state journalism organization • Being a regional qualifier on the UIL journalism team Lettering by Other Distinguished Performance: • Other awards and recognitions may qualify for a letter at the discretion of the adviser

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Everyone has a story to tell. Everyone is a writer. Some are written in the books and some are confined to hearts. — Savi Sharma


Student Media Budget EXPENSES COST JEA Membership $65 TAJE Membership & Contests $35 ATPI Membership & Contests $20 ILPC Membership & Contests $230 CSPA Membership & Contests $598 NSPA Membership & Contests $436 SIPA Membership & Contests $200 Yearbook Contract $40,000 (roughly) Newspaper Publishing Costs $2,900 SNO Website Contract $800 Journalism Banquet $300 Thank You Gifts $200 Equipment & Supplies Varies Total

$45,784

INCOME Newspaper Budget Newspaper Business & School Ads Yearbook Business Ads Yearbook Senior Tributes Yearbook & Accessory Sales Patrons Sponsorships School Pictures SNO Ad Revenue Fundraising

GOAL $2,700 $4,200 $2,950 $9,875 $34,000 $2,000 $10,000 $3,000 $200 $2,000

Profit from Goal

$23,266 87


Staff Sales Goals SPONSORSHIPS 1/8 1/4 1/2 Full

GOAL 4 3 2 1

REVENUE $3,200 $3,000 $2,800 $1,000

TOTAL $10,000

NEWSPAPER BUSINESS ADS Ad (1/8) Ad (1/4) Ad (1/2) Ad (Full)

8 4 2 1

$1,800 $1,100 $650 $400

$3,950

NEWSPAPER SCHOOL ADS Ad (1/8) Ad (1/4) Ad (1/2) Ad (Full)

4 2 1 1

$200 $150 $100 $125

$575

$15,000 $7,000 $8,000 $4,500

$34,500

YEARBOOKS $60 $70 $80 $90

250 100 100 50

YEARBOOK BUSINESS ADS Ad (1/8) Ad (1/4) Ad (1/2) Ad (Full)

8 6 2 1

$800 $1,050 $600 $500

$2,950

YEARBOOK SENIOR TRIBUTES Ad (1/4) Ad (1/2) Ad (Full)

40 15 10

$4,000 $2,625 $3,250

$9,875

$200 $3,000 $2,000 $2,000

$200 $3,000 $2,000 $2,000

$200 $3,000 $2,000 $2,000

WEB AD REVENUE SCHOOL PICTURE REVENUE PATRONS FUNDRAISERS

GOAL TOTAL $69,050 88


Sales Cold Call Script

Hello, is there a manager or someone in charge of advertising I can speak with? NO: Ask to leave a message including your callback number, email and name.

YES: (When manager gets on phone) Hello! My name is (NAME HERE). I’m a student with the Caney Creek High School Student Media program. Do you have a moment to speak with me about an opportunity to partner with us? NO: Ask for the best time to call back and leave your contact information. YES: Thank you! I wanted to start by saying that Caney Creek Student Media produces three awardwinning publications including a newspaper, yearbook and news website. We were calling because we think you and (BUSINESS NAME) might be interested in partnering with us by advertising in our products or making a donation. I have a few options available that are all tax deductible and support students that shop in your area. Can I take just a few more minutes of your time to run through the ones I feel are best for a partnership between us and your business? NO: OK, no worries! Is there a better time I can reach you? (If they say not interested, leave your contact information in case and skip to that section.) YES: (Make sales pitch you think is most likely starting with sponsorships, then newspaper & yearbook.) SPONSORSHIPS: The absolute best deal for everyone involved is to become a member of our sponsor program. We offer four levels that include advertisements in all of our print products for the year, as well as additional benefits. (Then go from there.) NEWSPAPER: Your business will likely benefit from regular advertising in our state and nationally recognized newspaper, which is read by over 2,500 people, four times a year & more online. According to national surveys, this age group are the top retail and service industry shoppers. (Then go from there on both print & web. If they’re not interested, pitch a yearbook business ad.) YEARBOOK: We offer yearbook business ads for our nationally recognized yearbook product, seen by hundreds of students and families this year and for many years in the future. All ad purchases are tax deductible and help support our program. (Then pitch specitic ad.) COMMON RESPONSES CAN’T AFFORD IT (Before you give options): I understand that. However, we do have lots of affordable options that allow all businesses the opportunity to speak directly to our students. (Offer cheapest options in each category.) CAN’T AFFORD IT (After options): I completely understand. If you are interested in supporting us, we also do have a patron program where for a donation of as low as $10, you or your business’s name can be listed in our publications. NOT INTERESTED: OK, no worries. However, as this is for a grade and we want to understand our local businesses, I was wondering if you could explain why you aren’t interested at this time? ALREADY GAVE TO ANOTHER SCHOOL: I’m glad to hear you’re a supporter of student organizations that live in your area! However, our students also shop in your area as we don’t have thriving businesses here. We have lots of smaller donation options that would also help us out. (Give options.) ALREADY DONATED TO ANOTHER GROUP: I’m glad to hear you’re a supporter of student organizations! We do have lots of smaller donation options that would also help us out. (Give options.) WHY SO EXPENSIVE? Excellent question. Many people don’t know that publishing is a very expensive process. Our yearbook costs $40,000 to publish and business partnerships help reduce costs for families in our area, as well as pay for staff trainings, equipment, supplies, books and other staff needs. We do have ads or partnership opportunities that fit any sized budget that are all tax deductible.

Curiosity is not a sin. But we should exercise caution with our curiosity. — Albus Dumbledore 89


Patron Program Letter Hello! My name is (NAME HERE), a member of the Caney Creek High School Student Media program. We are a growing group of students in the local, state and nationally recognized journalism program that serves the Caney Creek community through our newspaper, yearbook and news website. We’re reaching out to you today to see if you would be interested in becoming a member of our Patron Program – supporting our efforts to keep members of our community informed, celebrate successes, and keep the democratic tradition of free ideas going in America. Scholastic journalism gives students a voice that is so often neglected by society. It’s also viewed by colleges and many jobs as a benefit of being a part of because of the work ethic involved. On TV, high school journalism might look like taking pictures and slapping them on a page. In reality, we are photographers, reporters, writers, designers, businesspeople, marketers, salespersons, leaders, editors – all combined into one. We take our jobs seriously as defenders of the free press and free expression, while documenting history and providing a voice for the voiceless. You won’t find a better group of student professionals to support. The unfortunate reality is that journalism isn’t free and is the highest-cost program led completely by students. The yearbook alone costs nearly $40,000 just to print, not including the newspaper, news website and national memberships. It also doesn’t include staff trainings, conventions, equipment, supplies, books, and all the fun parts of being in a high-school group. Our adminstration could not be more supportive, but required, yearly costs just can’t be covered in a public-school system. The Grangerland community is a high-poverty area, which means many of our students are unable to pay for those items out of pocket like students at other schools can. We also lack a strong business community that isn’t already donating to other Montgomery County journalism programs. This puts our staff at a particular disadvantage when it comes to our ability to tell the stories of our community. Even with that disadvantage, Caney Creek Student Media has consistently proven itself to be a leader in Montgomery County scholastic journalism – getting recognized on the local, state and national level year after year in design, photography and reporting. We have been commended on breaking news coverage during the COVID-19 pandemic, during Hurricane Harvey, and even reported while trapped in the school during Tropical Storm Imelda’s unexpected turn. We tell stories of overcoming adversity and when tragedy strikes. We show the side of our community that no professional media could ever hope to have the time for. We honor students, faculty and staff when they are successful, and hold them accountable when necessary. That’s what being a Patron Program member supports. Through your donation, you can proudly say you helped support scholastic student journalism and its student journalists in providing a highquality product that will, literally, go down in the history books. We, in turn, will recognize you in our publications to show our gratitude for the supporters who make our program function. Take a moment to look over the attached Patron Program form and see what sized donation you are able to make. Please ask me any questions you might have regarding Caney Creek Student Media! With gratitude, (NAME HERE), (STAFF TITLE HERE) or CCSM Student Journalist Stephen Green, adviser

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Just because someone stumples and loses their path does not mean they are lost forever. — Professor X


CCHS STUDENT MEDIA PATRON PROGRAM Thank you for your consideration in supporting the Caney Creek Student Media program!

PATRON INFORMATION

NAME: ADDRESS: CITY/STATE/ZIP: PHONE NUMBER: EMAIL:

Name you would like to appear in our print publications: (e.g. John Smith, The Garcia Family, Jones Automotive, Anonymous, etc.)

PATRON LEVELS CCHS PATRON

CUB PATRON

PANTHER PATRON

SCARLET RED PATRON

VEGAS GOLD PATRON

CCSM SUPER SPONSOR

$10

$15

$25

$35

$50

$100+

BENEFITS OF BECOMING A PATRON

Your support of the Caney Creek High School journalism program, your name will be published in every edition of The Prowler newspaper, in The Creek yearbook, and on the Patron Page of the news website The Prowler at www.theprowler.net. The print edition is published a minimum of four times a year and the website is updated weekly with fresh content covering student life, sports, clubs and localized national news topics. The print product of The Prowler is given to every student and staff member for free and available to the public at our front office, as well as online through Issuu’s publishing platform. Your donation will go directly toward offsetting the costs of producing our print and digital products, replacing and upgrading old and damaged equipment, supplies for the classroom, upgrading computer technology, purchasing books, attending state and national journalism conventions, and reduce the cost for our students to purchase a yearbook. We appreciate any contribution of any size you are willing to give to our program and look forward to building a terrific working relationship between Caney Creek Student Media and our Patrons!

MAKE IT OFFICIAL! By signing below, you are agreeing to make this donation as a nonrefundable gift with the understanding it will not affect nor sway news coverage of any topicat any time and is made with no strings attached. Cash SIGNATURE OF PATRON: Bill To Patron Checks Make checks payable to: SIGNATURE OF CCHS STUDENT MEDIA REP (if applicable): Caney Creek High School

AMOUNT & DATE OF CONTRACT AGREEMENT:

$

Send checks with this form to: Caney Creek High School c/o Stephen Green 13470 FM 1485 Conroe, TX 77306

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Phone: 936-709-2027 Fax: 936-709-2099 Email: smgreen@conroeisd.net

The Creek Yearbook

yearbook2019-2020

Yearbook Adviser: Stephen Green Room: 3110 Address: 13470 FM 1485

Conroe, TX 77301

Attention parents of a 2020 Caney Creek student! As your student starts another year of school, it’s important you go ahead and order your 2019-2020 school yearbook! This order form will allow our staff to reserve your book. Remember: the earlier you order your book, the cheaper the price! The price will increase as the year goes on and we will not be purchasing many extra yearbooks.

SENIORS Attention families of 2019 graduates! Your student may be sent home with senior tribute order form to reserve space in the back of the book for you to create a special messge! If so, you may choose to order a yearbook using that form, or seperately using this one. Do not order a yearbook using both forms unless you intend to order multiple copies! Doing so on accident may result in a double charge for multiple books.

contact information Parent Name:

___________________________

Student Name:

___________________________

Mailing Address:

___________________________ ___________________________

Email:

____________________________________

Phone Number:

___________________________

total due _______

Terms

I agree to pay the agreed upon amount for a 2019-2020 Caney Creek High School yearbook. We understand that a copy of this contract and payment (cash, check - made out to Caney Creek High School or credit card) must be mailed or submitted to Caney Creek High School, ATTN Mr. Stephen Green, 13470 FM 1485, Conroe, TX 77306 no later than Jan. 31, 2019. No REFUNDS or CANCELLATIONS. Printed Name: _____________________________________ Signature:

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You may also buy the CCHS 2019-2020 yearbook online starting in August 2019! To do so, visit:

www.Balfour.com

To purchase online immediately, we may also add the cost of the book to your student’s school webstore account, or you may pay the financial secretary in the front office using cash or check. No personalization is offered on books bought in person.

yearbook prices

Before Oct. 26 Before Dec. 1 After Dec. 1

Date purchased __________________ TOTAL PRICE DUE

how to buy online

_____________________________________

$60 $70 $80

payment information Check one type.

Cash Check payable to Caney Creek High School Credit Card contact Donna Greenmyer at dgreenmyer@conroeisd.net or 936-709-2000


yearbookSEnior tributES Phone: 936-709-2027 Fax: 936-709-2099 Email: smgreen@conroeisd.net

Attention parent of a 2020 Caney Creek graduate! As your senior embarks on their final year of high school, now is the time to purchase a personalized tribute to honor your graduate in the 2020 Creek Yearbook. Senior tributes are dedicated to congratulating students with personalized photos and messages that will make their senior yearbook memorable. Don’t miss out on buying a page that your senior will always remember. They may not care about this book now; but in 30 years, they’ll wish they had it!

pricing and deadlines Early DEaDlinE SpEcial

rEgular pricE

before Sept. 13

Sept. 13 to Nov. 15

1/4 page $100

1/4 page $125

1/2 page $175

1/2 page $200

Full page $325

Full page

$375

Pricing is based on the printing costs for the pages. Groups of friends are welcome to combine funds and purchase larger tributes. TRIBUTES WILL NOT BE SOLD AFTER NOV. 15, 2019!

MESSagES

max. word count

Conroe, TX 77301

guidelines

Photos

Photos do not have to be sized, as the staff will adjust them digitally. We prefer digital images on disk, flash drives, internet cloud sharing, or email. Pictures must be school appropriate - dress code in effect. No baby nudity or weapons of any kind. Once photos for tributes have been submitted, no changes may be made. We cannot scan proofs or photographs that are copyrighted. Photos may be picked up when yearbooks are distributed. Will not accept: Pictures that are cutouts, composite images (multiples pictures stitched together), Xeroxed or scanned copies or color photos printed on regular paper. Please contact Mr. Green for assistance if you have a concern about your photos.

Messages

photoS

max. number

1/4 page

60

1/4 page

3

1/2 page

90

1/2 page

5

Full page

120

Full page

10

space sizes

The Creek Yearbook

Yearbook Adviser: Stephen Green Room: 3110 Address: 13470 FM 1485

1/4 Full 1/2

All senior tributess will be converted to a low-resolution PDF and emailed to the purchaser for approval. This is a courtesy of the yearbook staff for you to verify correct photos and text. This is not a time to completely redo the tribute. It is to respond with major errors and corrections.

Messages should be typed on a seperate page and/or disk. We prefer the messages be sent electronically (either email, flash drive or disk), so we can copy and paste your message directly. This helps us avoid misspellings and errors! We will not accept coded messages or abbreviations of any type. We also cannot include copywritten lyrics or other printed materials.

Design

Families may not design their own tribute. The design of the senior tribute is created by the yearbook staff as a form of job-skill training. It is based on the overall theme and style of the yearbook. Senior tributes will be consistent to other tributes, but will still be unique to your senior. You may inquire about special requests or possible accomodations directly to Mr. Green.

All we have to decide is what to do with the time that was given to us. — Gandalf

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theDemographics REACH THIS CAPTIVE AUDIENCE OF BUYERS THROUGH THE NEWSPAPER AND YEARBOOK!

RACE

2,035students 9-12grades 13-19ages 178employees DELIVERY GUARANTEES • EVERY student will receive a copy of The Prowler through their English class. • EVERY faculty and staff member will also receive a Prowler through their staff mailbox and will be placed in staff workrooms. • Circulation of 2,200 students, faculty and staff guaranteed. • ALL SPONSORSHIPS ARE TAX DEDUCTIBLE!

WHITE 50.6 percent HISPANIC 45.8 percent BLACK

1.3 percent TWO OR MORE

1.2 percent OTHER

1.1 percent

INCOME DISADVANTAGED

70.1 percent NON-DISAD 29.9 percent

LANGUAGE ENGLISH LEARNERS

9.9 percent

ENGLISH SPEAKERS

90.1 percent

94 We do have a lot in common. The same Earth, the same air, the same sky. Maybe if we started looking at what’s the same instead of what’s different...well, who knows? — Mewtwo


Deals ONE YEAR FOR LESS THAN ONE DAY’S ADVERTISEMENT IN OTHER LOCAL MEDIA!

PANTHER SPONSORSHIP $1,750

• Full-page ad, full-color in every newspaper (4) and one full-page ad in the yearbook, The Creek. • Business name and logo included on website, event signage and club shirts.

VEGAS GOLD SPONSORSHIP $1,250

• Half-page ad, full-color in every newspaper (4) and one half-page ad in the yearbook, The Creek. • Business name included on The Prowler web and event signage.

SCARLET RED SPONSORSHIP $900

• Quarter-page ad, full-color in every newspaper (4) and one quarter-page ad in the yearbook, The Creek. • Business name included on The Prowler website.

CUB SPONSORSHIP $750

• Eighth-page, full-color ad in every newspaper (4) and one eighth-page ad in the yearbook, The Creek.

Where does my money go?

By buying an advertisement in The Prowler and/or The Creek, you could be supporting our organization: •Pay for cost of production •Replace/purchase equipment & supplies •Attend workshops •Fund staff scholarship •Attend field trips 95


Prowler WHO ARE WE? The Prowler is the only student-run, news organization dedicated to regular coverage of the Caney Creek High School, Grangerland and surrounding areas. The product is generally regarded as one of the most professional student projects on campus that meets during classtime, as well as after school.

The purpose of The Prowler is to give students a voice in their community and provide coverage of newsworthy events, stories and people that would otherwise go unnoticed. It is the only news product that regularly covers the Caney Creek area in depth from every possible angle.

QUICK FACTS • 2,500 copies at least four times a year • Minimum 16 pages, 8 in color - depending on ad sales • Regular coverage of hard news, feature/human interest stories, sports, fine arts, alumni, and more! • Professional-quality photography produced by students at Caney Creek High School

AWARDS/RECOGNITION

• Gold Medalist critique from Columbia Scholastic Press Association (highest level possible) • Produced two all-state journalism staff members from ILPC in 2018-2019 • Reporters earned second place journalism team at UIL Academic district competition in 2018-2019

MEMBERSHIPS

Columbia Scholastic Press Association •Association of Texas Photography Instructors • Journalism Educators Association Association of Texas Photography Instructors • Texas Association of Journalism Educators University Interscholastic League •Interscholastic League Press Association

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Rates PRICING *per issue FULL PAGE (11”x11”) $350 B&W | $400 COLOR HALF PAGE (11”X5.5”) $275 B&W |$325 COLOR QUARTER PAGE (5.5”X5.5”)

FULL PAGE (11”X11”)

HALF PAGE (11”X5.5”)

$225 B&W | $275 COLOR EIGHTH PAGE (5.5”X2.75”)

$175 B&W | $225 COLOR

PAYMENT OPTIONS CHECKS Make payable to “Caney Creek High School”

QUARTER PAGE (5.5”X5.5”)

EIGHTH PAGE (5.5”X2.75”)

DESIGN SPECIFICATIONS • Ad must be emailed to Stephen Green • Should be submitted at 300 no later than 5 days prior to publication. dpi and CMYK for best quality.

CREDIT/DEBIT CARD CASH/MONEY ORDER Contact Donna Greenmyer for payments with debit or credit cards.

CONTACT INFO STEPHEN GREEN Faculty Adviser smgreen@conroeisd.net

• Accepted formats: .jpg, .pdf, .docx, • Options available for Prowler .indd, .psd, .tiff, and others upon request. DONNA GREENMYER staff to design your ad. Unusable formats will be rejected. CCHS Financial Secretary dgreenmyer@conroeisd.net • Advertisements may be in • Ads purchased in black and white should be submitted in grayscale or black either Spanish or English. Dr. JEFF STICHLER However, due to the school popand white mode. Incorrect color mode Principal could cause quality loss when we convert ulation, bilingual ads will likely jstichler@conroeisd.net be most effective. it on our end. Censorship is telling a man he can’t have a steak just because a baby can’t chew it. — Mark Twain

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Creek

WHO ARE WE?

The Creek is a student-run book publication that produces one hardback a year that reflects the current school year. It is produced by student journalists during class and after school. The publication intends to highlight individual students, as well as campuswide achievements and stories that tell the story of that year. It also seeks to shine a spotlight on students and groups that are not always seen by the school at large.

Students in the program are held to a professional standard both in photography, as well as design and writing. The product starts from scratch every year and seeks to reflect modern design techniques and trends. The program trains students in real-world skills including marketing, design, writing, reporting and photography to prepare them for the workforce and/or higher education.

QUICK FACTS

• Produces a 208-page book published by Balfour Publishing in Dallas (up from 176 in 2017) • Circulation depends on purchases, but typically 350-450 books (it has grown more than 100 in 2 years) • Includes student life, clubs & orgs, portraits, sports, group photos, senior tributes and advertisements • Produced between July and March; delivered in May prior to seniors’ last day

AWARDS/RECOGNITION • One of two programs highlighted on CCHS campus during school board recognition of entire feeder zone • Named to Balfour’s Honorable Mention yearbooks (top 10% of books in the nation)

MEMBERSHIPS

Columbia Scholastic Press Association •Association of Texas Photography Instructors • Journalism Educators Association Association of Texas Photography Instructors • Texas Association of Journalism Educators University Interscholastic League •Interscholastic League Press Association

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You can always edit a bad page. You can’t edit a blank page. — Jodi Picoult


Rates PRICING *per issue FULL PAGE (8”X10”)

$500

HALF PAGE (8”X4.5”)

$300

QUARTER PAGE (3.9”X4.5”)

$175

EIGHTH PAGE (3.9”X2.4”)

FULL PAGE (8”X10”)

HALF PAGE (8”X4.5”)

$100

PAYMENT OPTIONS CHECKS Make payable to “Caney Creek High School”

CREDIT/DEBIT CARD CASH/MONEY ORDER Sales representative will provide you will ordering information.

DEADLINES QUARTER PAGE (3.9”X4.5”)

EIGHTH PAGE (3.9”X2.4”)

DESIGN SPECIFICATIONS • Ad must be emailed to Stephen Green no later than Nov. 25, 2019. • Accepted formats: .jpg, .pdf, .docx, .indd, .psd, .tiff, and others upon request.

• Should be submitted at 300 dpi and RGB for best quality. • Options available for Creek staff to design your ad.

You have until Nov. 25 to complete payment for the ad. WHY THESE DEADLINES? Space is limited and these deadlines are to ensure we have space in the book for your ad.

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Phone: 936-709-2027 Fax: 936-709-2099 Email: smgreen@conroeisd.net

newspaperStudent Org AdS

The Prowler Newspaper Adviser: Stephen Green Room: 3110 Address: 13470 FM 1485 Conroe, TX 77301

advertising contract

contact information Name of student or student organization placing ad: ___________________________________________

total due payment information

Primary Contact (if different from above): ___________________________________________

Activity Fund Transfer (See Mrs. Greenmyer)

Adviser email: ___________________________

Other payment type

Check one type.

Student Contact Email: _______________________ Adviser Extension:

___________________________

advertisement information ad space B&W

Color

1/8 page

$25

$50

1/4 page

$50

$75

1/2 page

$75

$100

Full page

$100

$125

Size

ad design

I would like to submit my own design.

I would like The Prowler staff to design the ad for me.

Your advertisement will not be placed until payment is made in full by one week prior to publication. Exceptions will be made on a case-by-case basis by the adviser.

Issue Date(s) October December March May Others may be added.

Terms I agree to pay the agreed upon amount for a student organization advertisement in the 2018 -2019 Caney Creek High School newspaper. We understand that a copy of this contract and payment must be submitted to Caney Creek High School no later than one week before it is scheduled to run. All pictures and text must be submitted on or before one week that it is scheduled to run. No REFUNDS or CANCELLATIONS due to any fault by you or the organization. Cancellations and refunds only allowed in cases of fault by Prowler staff. Ad placement is not a guarantee of increased attendance, participation, etc. in events or clubs. Printed Name of Student Organization Adviser ______________________________ Date: _________________________

Printed Name of CCHS Newspaper Representative: ______________________________ Date: _________________________

Signature:

Signature:

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______________________________

______________________________


Get the truth and print it. — John S. Knight

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Media Law Basics

FREE SPEECH & PRESS

We have this thing in America called the First Amendment. It’s a set of five rights every American has: “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.” There are several things, though, that the Supreme Court has set as limitations on the free speech or freedom of press. These are categories we call protected and unprotected speech. I did want to note that the First Amendment applies to governments (more specifically, U.S. government agencies). It does not apply, for the most part, to individuals and private businesses. Yes, that means your boss can fire you for a social media post, especially in Texas, which is an at-will employment state, or for being annoying at work. Free speech doesn’t protect you there!

the Supreme Court has said are OK to restrict speech. For example, you can’t say whatever you want in a school, jail or other place where speech could be deemed as inappropriate. Speech is still allowed, but reduced in some way. The government might also require a permit to hold a protest, which can’t be denied as long as you meet basic guidelines. However, a public sidewalk is fair game as long as you obey all other laws. Content-Based Restrictions for the Press There are a very few limited times the press is limited on it’s content. However, the Supreme Court said it must only be done when it comes to “a compelling government interest” that is the “least restrictive means.” In other words, the government can only censor the least information as possible to prevent something absolutely necessary.

OK, now onto the legal stuff.

For example, the media cannot report on troop movements, nuclear arsenal locations, or how to create a bomb. They can, however, report on warfare, the size and cost of the nuclear arsenals, and bombings. There isn’t a specific way to tell if something is a “compelling government interest” without going to court.

PROTECTED SPEECH

Commercial Speech

Generally speaking, the government cannot prevent you from saying pretty much anything you want. Even hate speech, as vile as it is, is protected under the First Amendment. There are plenty of examples of things people think are absolutely disgusting, but are legally protected flag burning, hate speech, Bible/holy book burnings, etc.

Commercial speech receives the LEAST protection. It’s speech that is designed purely for commercial purposes, like advertisements. For example, false/misleading advertising, or illegal product/service advertising can be banned. It’s why we don’t have TV ads for cigarettes, tobacco and vape product advertisements near schools, or why drug commercials have to list off all 107,564 side effects at the end of each commercial.

Why protect all that? Well, consider the alternative. Without protections, the government could prohibit any criticism of the government (this happens in MANY countries), hide corruption and other wrongdoings, and allow for discrimination against all kinds of people. Example: In Turkmenistan, the president has banned the use of the word coronavirus. This is super dangerous for a country near many others that are getting hit hard by the virus. The First Amendment also includes freedom of the press. This means that, in general, the press has the right to publish whatever it wants other than unprotected speech, which we’ll get to next. However, there are certain restrictions on this freedom, too. Non-Content-Based Restrictions When the government does prevent the press from publishing something or arrest a person for saying something, it CANNOT be for the actual content, or what they said. (There are a few exceptions I’ll briefly mention next.) For example, a president can’t arrest editors for running a column in the newspaper that looks bad on the president. The government can restrict speech based on time, place and manner. Meaning, there are times, places and methods

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Why? This is because this speech can financially or physically hurt people that might not otherwise know better. Older and younger people are especially hurt by advertising. UNPROTECTED SPEECH There are a few types of speech that the government has said are ALWAYS illegal. Always. No matter what. They are: • Obscenity • Fighting words • Defamation • Child pornography • Perjury • Blackmail • Incitement to imminent lawless action • True threats • Solicitations to commit crimes • Violations of the law including: • Copyright/trademark law • Recording laws I’ll go through a few of these that specifically relate to journalism and photography.

Story, as it turns out, was crucial to our evolution – more so than opposable thumbs. Opposable thumbs let us hang on; story told us what to hang on to. — Lisa Cron


Obscenity Something obscene is something that violates the typical moral standards of society. It’s just so disgusting and gross that most people in society would not want to see it and would be outright offended. It’s as easy to define obscenity as nailing Jell-O to a wall. One Supreme Court justice even described it as “you know it when you see it.” For example, hardcore pornography is generally considered obscene because society, generally, doesn’t want to see it posted on billboards, network television, and on flyers outside the local elementary school. The Supreme Court created what’s known as the Miller test to determine whether something is obscene. (I will note: the Supreme Court said obscene material is OK in the privacy in one’s own home.) Does it have something to do with a “morbid, degrading or unhealthy” sex act? Does the work depict, or show, sexual acts in a “patently offensive way” defined by state law? AND, does the work lack a serious literary, artistic, political or scientific value? This means that, no, flag and Bible burnings aren’t obscene. They have a political statement attached AND they have nothing to do with a sex act. Those things, which are often described as obscene on social media, may violate your personal beliefs, but that doesn’t mean it should be illegal. Defamation This means you are not allowed to make an intentional, harmful lie about a person to someone other than that person. This is not a criminal act, but a civil one. This means you can’t be arrested for it, but you can be sued for lots of money. There’s also a difference between defamation on an individual level (like me posting a lie on my Twitter account) and defamation from the press. There are two types of press defamation that are important to know: libel and slander. Libel/Slander Libel is print (like newspapers, magazines and websites); slander is spoken (like TV or radio). I’m not going to discuss slander, but it’s VERY similar. This isn’t something the government initiates; this is a legal fight between two private people/businesses. To prove that someone defamed you in court you must prove ALL of the following: Fault - Was the defamation intentional (for public figures/ officials) or accidental (for private citizens)? Identification - Are they clearly identified, even if you don’t publish the name? For example, if you wrote a post about “the photojournalism teacher at Caney Creek.” There is only one of me, so I would be identified even without my name.

Publication - Was the information seen or heard by someone other than the person it was about? Falsity - Was the information false? The truth is the ULTIMATE defense to a libel case. You CANNOT defame someone by printing the truth (or if they’re dead). Note: You can be sued for something called intrusion to seclusion or publication of private facts, which are basically published information that is embarrassing to an individual if it is NOT newsworthy. Harm - Were they financially harmed by the lie in some way? Public figures and officials (like celebrities and politicians) have to prove not just that it was a lie, but that it was a lie with actual malice. This means you had to intentionally create a lie meant to cause harm to the public figure/official. If a newspaper prints a lie accidentally and in good faith about a politician, they’re protected. The idea is that public figures/officials open themselves up to public scrutiny, which can sometimes accidentally include lies; they also have more of an ability to combat those lies publicly than private citizens. Copyright Violations You CANNOT just take creative works like photos and stories you find online - in part or as a whole - and use it to make money or while making money. This applies to all creative works, something created by a person. The copyright begins at the moment it is created. The information you’re reading now is technically a copyright of mine because it is something I created myself by combining a bunch of information. Copyright lasts for: • 70 years after the death of the creator • for groups, 70 years after the death of the last group member • for works made for hire (like movies), 120 years after it’s created I can’t, for example, sell T-shirts with Pikachu on them, because Nintendo will slap me with a lawsuit. After the copyright expires, it enters into what’s called the public domain, or that it basically belongs to the world to use. (This differs country to country.) Anyone can use it at that point. It’s why so many HP Lovecraft novels are being sold and turned into movies now that his estate has no legal right to exclusively make content related to his novels. Some people also donate their work to the public domain through what’s called the Creative Commons. This allows anyone to use it as long as they follow rules the creator set. There are LOTS of ways to search those works. Most people just want credit in exchange for free use, while others might require a link to be attached, or prevent derivatives or modifications to the work. CHECK THE LICENSE TYPE BEFORE YOU USE IT.

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You cannot copyright words, ideas (like the idea of a hero in a plot) or facts. For example, you can make your own book and sell it from the information you’re reading right now; you just can’t use the exact same words or the same words that are just barely tweaked. Trademark These protect a company’s identity. (Identity theft is not a joke, Jim.) This includes logos, mottos, product shapes, sometimes certain colors, etc. These can be renewed indefinitely and allow companies the sole right to make money under that name, motto, icon, logo, etc. The Golden Arches will forever be the property of McDonalds. The Nike Swoosh will always be the sole right of Nike. Fair Use There are some cases the government says it is OK for people to use other works without permission. These include things like parody, educational use and things that have been modified a certain amount. NOTE: There is a misunderstanding of the law that so long as you change up a creative work (some say 20%) that it means you can use it. NO. FALSE. STOP. DON’T DO IT. There are FOUR things courts look at when determining whether something is fair use: • Purpose and character of use • Did you transform it and add new expression or meaning? • Was it used to make money for yourself? • Was value added to the original by creating new information, new aesthetics, insights or understandings? Examples: Parody (making fun of the original work), limited use in a classroom, research, etc. Bad example: You cannot create a Harry Potter encyclopedia by stitching together characters, scenes, etc. because you aren’t really transforming the work.

Effect of the use upon the potential market value How much less money will the original owner not be able to make as a result? It doesn’t even matter if the work you make doesn’t compete with the original. For example, the courts have said wooden sculptures depicting all elements of a photograph were NOT fair use, because the market wouldn’t be there without the photograph. The court looks at the case AS A WHOLE. This means you CAN be granted fair use even off one part, or little bits of all of it. All fair use is treated on a case-by-case basis in court. For example, parody must make fun of the original. It can use A LOT of the work, fiction or nonfiction, even the “heart” of the work. This is because the work is a direct commentary (free speech) about the work AND it isn’t going to take away from the market value. This is why Saturday Night Live and MadTV can avoid being sued. Newspapers and yearbooks can use copyrighted material ONLY if they are making commentary on it or with permission, for example. Having a cover in the shape of the Disney castle is still a copyright infringement no matter if the words were changed or not. Recording Laws You have to know your right to record audio or video of a person/business without permission. These vary by state. For photography, it all is about expectation of privacy. The short version is: Does the person have an expectation of privacy OR did they grant you permission? If they have no expectation of privacy, you don’t need consent. If they gave you permission, they can’t change their mind or sue later. This is why getting permission in writing is always best. And while this is what you CAN do, ethics can tell us what we SHOULD do.

Is it a work of fiction or nonfiction? Published or unpublished?

In Texas, we have a one-party consent law for audio and video recordings. This means you can record a phone call or video as long as one person (you) are a party to the conversation. This means you CANNOT leave a phone set to record in a room and then leave it to record the conversation when you leave. This is illegal and called wiretapping.

You have a better chance of not committing a copyright violation if it is a fact-based work. The same is true for published works vs. unpublished works because the author has the right to the first public appearance of a work.

In journalism, this means you CAN record a phone conversation you’re having without telling the other person. HOWEVER, it’s best to let them know either way. Ethically, it’s better to be up front about this than to not.

Amount and substantiality of the part taken

You can be arrested or sued depending on the violation.

How much did you use? Was the part you used the “heart” of the work?

EXCEPTION: If the person you’re recording is in a place with no expectation of privacy (like a public sidewalk or driving around town) or are in a public meeting, they have no right to sue under this. If a person has a reasonable expectation of privacy, you need permission. If they don’t, take photos, record, etc. to your heart’s content.

Nature of copyrighted work

The less you use, the better. However, there’s no set amount you can or cannot use of a work. This is determined by the court, which means you have to be sued to find out. Just because Mickey Mouse’s face was only 5% of a Disney screenshot doesn’t mean I can use it to make a t-shirt.

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HIGH-SCHOOL STUDENT RIGHTS/LIMITS There is a HUGE misunderstanding that high school students have no rights in school. I’ll get straight to the point: YOU DON’T LOSE RIGHTS JUST BECAUSE YOU’RE A STUDENT. Those rights might be limited some, but you absolutely have the same Constitutional rights that adults have. We will look specifically at free speech and free press rights. TINKER vs. DE MOINES (1969) - You still have free speech rights in school! Mary Beth Tinker, her siblings and a friend silently wore black arm bands in protest of the Vietnam War and were punished. The family sued and the Supreme Court sided in their favor. The Court wrote: “Certainly where there is no finding and no showing that engaging in the forbidden conduct would materially and substantially interfere with the requirements of appropriate discipline in the operation of the school,” the prohibition cannot be sustained. Translation: Schools can only censor speech that causes a large, physical disruption in the school. The Court has clarified that schools can’t just SAY it will cause a disruption, but have to show proof how they have beyond a reasonable doubt that they disruption will occur. The Court said they can’t censor based on “undifferentiated fear or apprehension of disturbance.” Otherwise, they must punish the students after the disruption occurs. This is called the Tinker Test. It set up the idea that you students have the right to say pretty much whatever you want. That is, unless it is going to do something like advocate students leave class and smash all the windows in the school and it actually happen. For example, if a riot breaks out at a school after Purple Party supporters wear shirts that say “The Orange Party sucks”, schools might be able to prevent people from wearing those shirts in the future, but only AFTER they can prove it will actually cause disruption. It’s why many school in gangafflicted areas ban colored bandannas and other gangaffiliated clothing. For student journalists, this means you could write whatever you want except the types of speech that were forbidden under the Tinker Test, PLUS all the other forms of prohibited speech. HAZLEWOOD vs. KUHLMEIER (1979) - Those rights can be limited for educational purposes. A few years later, the Supreme Court dealt the toughest blow to student speech rights, which hit student journalists especially hard. The student newspaper at Hazlewood East High School published two articles: one over teen pregnancy and one over divorce.​The pregnancy article didn’t contain names, but the principal was concerned they could be identified, that information on sexual activity and birth control were inappropriate, and that the girl’s parents

should be allowed to comment. He banned the articles.​The editor sued, citing the Tinker case. The Court sided with the principal saying schools can censor non-public-forum publications (and speech) when it is “reasonably related to legitimate pedagogical concerns.” That’s a lot of big words. What do they mean? Basically, schools can censor things when they feel it’s in the best interest of education. That’s VERY vague and gives schools a lot of ability to censor school publications for many reasons. Some examples the Court cited were “legitimate pedagogical concerns” included, but were not limited to: • Ungrammatical • Poorly written • Inadequately researched • Biased or prejudiced • Vulgar or profane • Unsuitable for immature audiences Although, each of those are very, very up for interpretation. What I consider “poorly written” and what a superintendent might consider “poorly written” are two very different things. Same with the others. BETHEL vs. FRASER (1986) - There’s still some stuff too inappropriate for school. The Court has also said there are still things that young people (that’s you) shouldn’t hear in a school population. Such is the case with Bethel vs. Fraser when a student delivered a speech chock full of sexual innuendo to a student body during an assembly for student body elections. The student was punished and sued the school. The Court ruled in favor of the school, finding that the speech was “obscene and sexually vulgar”, even without using words we would consider cuss words or overtly sexual. However, there are some limitations to this ruling as it really applies to “captive audiences.” So there’s wiggle room there. DEAN vs. UTICA (2004) - School newspapers can’t be censored just because you don’t like it. There is some hope for school publications! The Hazelwood case did leave room for a LOT of topics for students to cover. In 2004, Katy Dean, a student editor at her newspaper, wrote an article about a lawsuit against the school district. The school censored the publication because they said it would make the school look bad. Well, later they said it was “poorly written” and “biased.” In a fit of intelligence, the Court ruled in favor of the school newspaper, saying that the article was as good or better than most professional publications. Furthermore, the Court ruled that even though the Hazelwood ruling existed, that the newspaper functioned under the Tinker standard because it had not been censored in 25 years and the students were in charge of the content. What does this mean for us? That schools cannot censor articles that they simply disagree with. In addition, it means

Journalists should be watchdogs, not lapdogs. — Newton Lee

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schools can still be under the more-free Tinker standard if the school doesn’t regularly review the publication “by policy or practice.” For example, I never directly censor our school publication and Dr. Stichler doesn’t review it beforehand. Students make all the content decisions. This means if we (God forbid) were ever in a lawsuit, there’s a good chance we would be considered a limited public forum and the school would have less ability to censor. Unfortunately, it takes a lawsuit to make that determination. MORSE vs. FREDERICK (2007) - Don’t promote drug use at school, kids. To add to the list of things you can’t say at school: advocating drug use. During the 2006 Olympic torch relay in Alaska, Mr. Frederick and his buddies held up a sign that said “Bong hits 4 Jesus.” Did they really care about pushing for marijuana legalization? No. They said they just wanted the media attention. However, he was punished and sued the school, citing free speech rights. The Court sided with the school in a close decision, saying that because it was on school grounds that the school had the right to punish the advocating of drug use. Ironically, if the sign said, “Legalize bong hits 4 Jesus”, there’s a good chance it could have been upheld because it was a political message. One word could’ve changed a LOT. What does this mean? You can make political messages about illegal drugs (legalize it/punish it) but not the actual use. Public Forum Status For school publications, the question of how censored can they be (Hazelwood or Tinker standard) comes down to whether they are a limited public forum or a non public forum. I previously mentioned “time, place and manner” restrictions on speech. This is where that comes in. Schools are, generally, considered non public forums, giving schools a lot of leeway in censoring speech. Non public forums are places like schools, jails and other places where speech needs to be limited for safety reasons. The Hazelwood standard only applies to non public forums. The Tinker standard applies to limited public forum school publications. Limited public forums are places that aren’t fully open to the public, but don’t require the same level of censorship like city-owned theaters. Professional publications are open public forums, which don’t follow Tinker OR Hazelwood (plus they’re not schools, so that helps, too.)

What can students NOT say or publish? Firstly, we have to include things that NO ONE can say regardless of if they’re a student or not. • Obscenity • Fighting words • Defamation • Child pornography • Perjury • Blackmail • Incitement to imminent lawless action • True threats • Solicitations to commit crimes • Violations of the law including copyright/trademark law or recording laws Then, we add on the Tinker, Morse, and Fraser standards, you add speech that is: • Materially and substantially interfering with the school environment (Tinker v. Des Moines) • Obscene and sexually vulgar (Bethel v. Fraser) • Promoting use of illegal products (Morse v. Frederick) For school publications considered non public forums, you also add speech that is: • Ungrammatical​ • Poorly written​ • Inadequately researched​ • Biased or prejudiced​ • Vulgar or profane​ • Unsuitable for immature audiences • Anything else is fair game. What can schools NOT do? Censor speech based on its viewpoint, or because the school disagrees with it Censor speech for non-educational reasons, or reasons outside of the other types of illegal speech Where does Caney Creek fall? In Texas, all student publications are considered to fall under the Hazelwood standard unless a court has ruled otherwise, or the school district has established a policy that aligns with the Tinker standard of less censorship. Conroe ISD’s policy is in two parts: FMA (Local): All publications edited, published, and distributed in print or electronically in the name of the District or an individual campus shall be under the control of the campus and District administration and the Board. All school-sponsored publications approved by a principal and published by students at an individual campus shall be part of the instructional program, under the supervision of a faculty sponsor. FMA (Legal): The District’s educators shall exercise editorial control over style and content of student speech in schoolsponsored expressive activities so long as their actions are reasonably related to legitimate pedagogical concerns.

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Nothing will work unless you do. — Maya Angelou


The District may refuse to disseminate or sponsor student speech that: • Would substantially interfere with the work of the school. • Impinges on the rights of other students. • Is vulgar or profane. • Might reasonably be perceived to advocate drug or alcohol use, irresponsible sex, or conduct otherwise inconsistent with the shared values of a civilized social order. • Is inappropriate for the level of maturity of the readers. • Does not meet the standards of the educators who supervise the production of the publication. • Associates the school with any position other than neutrality on matters of political controversy.

PUBLIC INFORMATION AND OPEN MEETINGS OVERVIEW

The district pulls its policy straight from the language of the Hazelwood court case. However, by practice, our campus has not reviewed the publication prior to publication (called prior review or prior restraint) since I took over. So, it would be up to a court to decide.

FREEDOM OF INFORMATION LAWS

New Voices Law There are states, 14 as of now, that have passed laws designed to make all student publications fall under the Tinker standard, in other words, make them limited public forums with MUCH less likelihood of being censored. In Texas, this law, called the New Voices law, passed through the education committee last year but didn’t make it to the floor of the House for a full vote. It is supported by both Republicans and Democrats, but opposed by the Texas Association of School Boards. What if your publication is censored? If you’re a student who is censored for personal speech, your friends are the American Civil Liberties Union or the Foundation for Individual Rights in Education - two nonprofit groups dedicated to free-speech rights and often represent people pro bono. If you’re a student journalist being censored, you would need to contact the Student Press Law Center, which specializes in this subject area. NOTE: I, as the adviser, will NOT be involved in your legal defense. Advisers fall into a tricky category of being part of the publication and want to defend you guys, but are also contractually obligated employees that can be fired for not listening to our bosses. It’s happened over and over and over again including someone I know personally. As much as I love you guys, I have to stay out of conflicts between you and the school district over this kind of thing. Also worth nothing, I’m NOT suggesting you sue the school. The resources I provide have information, lawyers and databases full of information that will help you understand what’s happening to you and people to talk to if you want. In most cases, you won’t have a legal leg to stand on, but sometimes you will. It’s worth reading up if you feel you’ve been censored to see if you’re in the right or wrong.

As a person living in the United States, you have the right to information held by the government and to attend public meetings. It doesn’t matter if you’re a journalist, a politician, or just a plain, curious person. You have the right to access that information and attend those meetings. There are exceptions to each of those laws. However, the rule of thumb is to let you have it. There are still informal ways to access the information, as well as ethical considerations once you do have it. There are two types of laws we care most about when it comes to accessing information and meetings: freedom of information laws and open meeting laws. The federal government has some and the state of Texas has some. Note that what you’ll read only apply to governments, not private businesses or non-government organizations. For example, you can find out how much each teacher makes at Caney Creek if you really wanted to, but you can’t do the same thing at The John Cooper School in The Woodlands. Federal Here’s the thing: Most journalists don’t know these laws inside and out. Unless they’re a database journalist who specializes in freedom of information requests, they ask for information as they need it. So the information you’re about to read is to help you become familiar with the process. The federal Freedom of Information Act is the federal law that guarantees the right to most information held by the federal government. It ONLY covers the United States federal government. Exceptions include information about: • “secrets in the interest of national defense or foreign policy” • “related solely to the internal personnel rules and practices of the agency” • So the government can withhold information that details how the agency operates with things like checking out vehicles, but not things like FBI investigative techniques • “information specifically exempted from disclosure” by something other than FOIA • “trade secrets and commercial or financial information obtained from a person and privileged or confidential” • In other words, if Dr Pepper told the federal government its secret recipe in an email, you still don’t have the right to it even if the government has that information • attorney’s work product, attorney-client communications, and the “deliberative process” for at least 25 years • These are things like emails between the United States and its attorneys • “personnel and medical files ... that would constitute

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• •

a clearly unwarranted invasion of privacy” law enforcement information that could interfere with legal proceedings, deprive a person of a fair trial, be an unwarranted invasion of privacy, disclose the identity of a confidential source, disclose law enforcement techniques and procedures that could help people violate the law or could endanger the life or physical safety of a person financial institution (like banks) information disclosure of geological information concerning oil wells

That’s not a very long list. There are some things written into laws that provide extra information called “pocket FOIAs” as well as some that exempt some information from disclosure, called “Exemption 3 statutes”. However, there is SO MUCH information not exempt. You can find out how much every person makes in the federal government, all crime statistics it has, body camera footage (if available), etc. State The Texas Public Information Act covers all state governments, including local government agencies like schools, city councils, commissioners courts and utility districts. EVERY government agency falls under either the FOIA or the Texas Public Information Act. There are so many exemptions and rules on the state level that I’m not even going to attempt to list out exemptions like I did for the federal government. This is because the state laws get very, very, very specific. However, Texas does list out types of information that will always be public information with no exceptions allowed; things like: • audits and investigations of agencies (once complete) • name, sex, ethnicity, salary, title, and dates of employment of each employee and officers • accounts and contracts of all public spending • official voting records of politicians where they serve • all information in public court records • all court rulings These aren’t the only things that can be requested, but are items that can’t be exempted from disclosure. Fees & Time All government agencies are allowed to charge you a reasonable fee for the information because an employee is paid to answer these requests. Most of the time, these fees are either free or truly reasonable based on the amount of work that’s put into the request. Sometimes, it’s not reasonable, and you can appeal it. They also must get back to you with an answer to your request in 10 days. Sometimes, however, the follow-up could mean that they’re working on it, or that they’re appealing the right to deny your request or some other tactic used to stall. Sometimes it’s a genuine stall for larger requests,

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sometimes it’s a tactic. Some journalists are waiting on requests years later. Either way, the agency MUST respond in some way or they violate the law. Appeals & Follow-Up Requests If an agency feels they have the right to deny your request, they will either outright deny it (but they MUST tell you why), or they could request a ruling from the Texas Attorney General. If you feel a fee is unreasonable, the time taken is unreasonable, or any part of the response violates the law, you also can request a ruling from the Attorney General. They have a division just to handle these complaints. You also can become much more specific to reduce the size of your request, or negotiate whether you want it printed, emailed or even see it in person. That usually helps out. For example, I once requested all emails from our university president for a month. They were going to charge me several thousand dollars so that the university could print them all and censor information that isn’t relevant. I did two things: 1. Filed an appeal with the Texas Attorney General saying that the fee was unreasonable and that the university needed to prove to them they held information that required that level of scrutiny; and 2. filed a second request becoming much more specific with the information I was looking for. The university won the appeal but I also got the information from my second request. Making a request Before you even submit a formal FOIA or TPIA request citing the law, just ask the people at the agency for the information, especially if you’ve built a relationship with them. A lot of the time, it’s actually easier for them to just give you the information than have to do all the paperwork that comes with a formal request. ALWAYS start by doing this. If you’re going to be making a formal request, it is super simple. You write a letter asking for the information you want. It’s really that easy. However, I’ve found that including the law in the email and some information about how much in fees I’m willing to pay will help smooth the process. The Student Press Law Center has created a public records letter generator that is used by journalists everywhere, not just students. I still use these when I need to. You fill in the information, hit create and it creates a letter for you that you send in. It doesn’t automatically send it for you. Some agencies even have specific departments and instructions for how to file a request, or access to a database with the information you have. For example,


Conroe ISD’s legal office is in charge of handling all requests and has instructions on how to do so. You can also always call if you don’t know what to do. OPEN MEETINGS This law is MUCH more simple than public information laws. Your basic right is to attend the meetings of government officials. It’s that easy. However, this law also requires the government to do things like post agendas X many days prior to a meeting, or keep official minutes, video and audio recordings, etc. ANY TIME there is a quorum (or a certain number of representatives in one place). For example, six Conroe ISD board members cannot go hangout at a baseball game together and talk business. If so, they have to either post an agenda or stop being all at the same place. Otherwise, they could secretly talk district business outside of the public knowledge. Small numbers are allowed, but not a voting majority. There are exceptions to these laws as well and the government agency can go into what’s called “closed/ executive session” for things like discussions of purchasing property, personnel matters, and consulting with an attorney. PUBLISHING EXEMPT INFORMATION It should be said that the First Amendment protects a journalist’s right free press. If you are given information by someone, even if government agencies aren’t allowed to give it out, you’re allowed to publish it. (Unless the Supreme Court has already said no, which we covered in previous weeks.) For example, when Conroe ISD hires a new superintendent, CISD can deny requests to see the list of candidates because of a specific exemption in the law. However, if someone gave me a list of the people being interviewed, I can use it in a story. The law just prevents the agency from releasing that information, not its publication. A word of caution: Make sure you verify this unofficial information with at least three different sources before publishing. Otherwise, you could be printing lies, which will severely damage your reputation!!! ETHICS Even when you get information, there are still ethical considerations you have. Just because you have the information doesn’t mean you should publish it. For example, a Texas DPS trooper might give you a crash fatality report BEFORE notifying family members. Legally, are you allowed to publish it? Yes. No law says you can’t. But almost every single reporter I’ve ever met would wait until the next of kin is notified for ethical reasons. This is just to say to keep the law and ethics separate in your mind. The law says what you can and can’t do; ethics guides you to what you should or shouldn’t do.

CONSENT FROM PEOPLE & MINORS There is a pretty big misunderstanding on the public’s part about photographers and journalists needing consent of someone to take their picture, or for reporters to get consent from parents before interviewing a child. Firstly, and as previously stated, if a person has no expectation of privacy, you do not need to get their permission. For example, if you’re at a public sporting event, you can take a picture of whatever you want, same with public sidewalks so long as you aren’t violating some other law. You can photograph what you can see in public. When it comes to interviewing and getting parental consent, the Supreme Court has time and time again ruled that minors do not need parental consent for many things. Parents of a student in McNeil High School in Round Rock ISD in Texas filed a lawsuit against the district claiming, in part, that the journalism teacher contributed to their daughter’s anorexia nervosa getting worse. The parents claim, according to many news reports, that the journalism teacher assigned upperclassmen to interview the daughter after the daughter was recruited. The parents say the 16-year-old agreed to participated in the interview and photographs in November 2018. They were not contacted for permission. The lawsuit claims the daughter was legally not entitled to give consent to the article. It goes further saying the teacher “had a plan to exploit” the student’s eating disorder, and that “photographs and gossipy rumors” of the condition appeared on social media. That, the lawsuit claims, is when she stopped eating and lost weight. While there are many other, non-journalism angles that put the school in a legal quandary, the most relevant to scholastic journalism is a major contention of the lawsuit: the right for teens to give consent to interviews. Even if the difficult-tobelieve claim that the adviser had nefarious intent to recruit a student simply to exploit her disorder, there is no legal standard by which one can be punished for their intent in recruiting a student into a voluntary program. The first hurdle to jump is one of semantics. There is a difference between the ethical and moral reasons for seeking consent from minors for interviews, especially for adult journalists, and legal reasonings. You should keep ethics in mind but this section focuses on the law. This is important because many journalism groups ask their adult journalists to get consent for a variety of reasons, but scholastic journalists have a far different standard by which to act because of their inherent access to peers. For example, the Columbia Journalism Review notes adults should get permission, but “for high schoolers, the general rule is that parental permission isn’t required. But again, for sensitive stories, parents can sometimes be powerful advocates for their children and, by extension, a major asset to you throughout the course of your reporting.” Therefore, we must put on our philosophical blinders to any negative outcomes of any story at any time and focus only on what is or is not legal about a high-school-aged student giving consent to being the subject of an article.

The best thing about a picture is that it never changes, even when the people in it do. — Andy Warhol

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Granting an interview is, at its core, a matter of contract law. One party agrees to be interviewed, while another performs the interview. So, the obvious question: Can a minor enter into a contract with a journalist to be interviewed? In The American Law Institute’s Restatement, authors note that consent is valid so long as the person giving consent has the legal capacity to understand what they are consenting, or, as the Restatement’s authors say, “capable of appreciating the nature, extent and probable consequences of the conduct [to which he consents].” Courts have found that even infants have the right to reject parental decisions if they understand. Similarly, courts have upheld the rights of minors to give consent in other areas. For example, in Leonhard v. United States, the Court prevented children who consented into going into hiding with their stepfather from suing later for false imprisonment and abduction. In a similar case, Westbrook v. Hutchinson, the court implied that it was possible the woman could not have been sued if the child claiming false imprisonment if she proved the child went voluntarily, showing the court’s appreciation for the ability of a child to make decisions for themselves. Children can also be held responsible for crimes, as in Redman v. State where a court found a child liable for his crimes and capable of understanding pleading nolo contendere. In other words, it is likely a court will find in favor of a child who grants permission for an interview in most cases, especially as a much-less-serious action than the other actions in the above examples, so long as they understand the ramifications. In the Round Rock case, for example, the student is 16 and a member of the yearbook staff. She is of the age to understand consequences of actions and what it means for an interview to be published. Furthermore, the student being a member of the yearbook staff further attests to her understanding of the implications of journalism products as a journalist herself, especially if the teacher had made it a point to explain how journalism can affect the sources as well as readers. One court, in KOVR-TV vs. Superior Court, found that some children can be too young to give consent to interviews. In this case, a reporter asked three children, home alone, to answer questions about a murder-suicide next door. The children later sued for intentional infliction of emotional distress. The court sided with the children, saying the reporter had an “alarmingly absence of sensitivity and civility” when dealing with the children, who were all under age 12, also noting that reporters have to act within bounds of proper decency when dealing with especially young children. However, high-school students are well above the age of 12 in most cases and should have the ability to grant consent. Noteworthy: The KOVR court did not expressly forbid interviewing children under 12 without parent permission, but ruled primarily on emotional distress. In the court’s warning about proceeding with child interviews, it provided yet another signal that children could consent to interviews.

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However, some courts have made note regarding especially sensitive topics and minors. It is especially important for the minor to truly understand and give informed consent when it comes to these topics. Without a firm understanding of the potential consequences, the consent could become invalid as it is only valid if the interviewee is truly capable of understanding. Therefore, even when the subject is about something especially private, like eating disorders in the Round Rock case, many teens will be able to give consent. To note, parental consent is not a bad idea, but not legally required. There is the possibility the interview could wander into a matter of the right to privacy, especially without understanding the interview process. The four privacy claims – public disclosure of private facts, intrusion upon seclusion, false light and misappropriation – are invalid when consent is involved. However, to push further, privacy claims are weakened more when newsworthiness are tossed into the mix. In the Round Rock case, the publication was attempting to do an article on anorexia, an eating disorder that affects thousands of children every year. The newsworthiness of the topic is without question. Other court decisions found that when a story is sufficiently newsworthy, consent of a parent is not required. Parker v. Multimedia KSDK found that consent of minors or adults id not necessary to publish information about newsworthy events. Anonsend v. Donahue supported the rights of an 11-year-old to give consent about her identity and tell her life story. Weber v. Multimedia Entertainment showed it is not necessary to gain the consent of a featured minor when the piece is sufficiently newsworthy. McWhir v. Krementz found publications that have information relevant to the public interest does not require public consent. Most notably, Prescott v. Newsday found that neither the newspaper nor high school officials had a legal duty to obtain the parents’ permission before their 17-year-old was interviewed at school about his participation in the alternative-education program by Playboy. If Courts allow professional reporters to interview students at a high school without parental permission, the scholastic counterparts should be equally protected under the law. The combination of consent – allowed because of her age and role as a journalist – and newsworthiness makes the legal grounds to sue shaky at best. If the Round Rock ISD publication found out about the anorexia on social media and reported the fact as a matter of gossip without obtaining comment from the source, its standing as a news matter could verge on the side of a disclosure of private facts suit. However, in the Round Rock case, the article was never published. More broadly, the Supreme Court noted that students do not lose their rights when they walk through the schoolhouse gate in Tinker v. Des Moines Community School Dist. This has been used by press advocates as a way to protect student journalists’ rights to conduct business without interference, and should apply here as well. Student

Get close. OK, now get closer. — Sonya Hebert


journalists, without the ability to conduct interviews without parental permission, would fly in the face of what Tinker meant to accomplish: provide the legal protection of student voice. The Tinker children voluntarily wore black arm bands to school in protest of the Vietnam War, fully aware of the understanding that the principal had already banned them. They wore them anyway and were punished. This easily extends both to the ability for journalists to conduct interviews, but also for students to give consent. The opposite would imply that students have the right to make a decision to peacefully and silently hold a banner protesting war, but not enough cognitive function to agree to say the exact same in an interview with the school newspaper. Tinker supports the rights of a student to exercise their right to free speech within reason, so long as they do not disrupt the school environment, advocate illegal drug use, nor include obscenity or other restricted speech. So long as an interviewee is not engaging in any speech that could be legally prohibited under Tinker, there is simply no reason they can be required to get parental consent, which would be tantamount to prior review or censorship. In other words, if a school or government preempted a voluntary interview, even about sensitive topics, The Tinker standard would allow the interview to take place. Whether or not the school falls under the Hazlewood v. Kuhlmeier or Tinker standard is a question of publication, not consent in the reporting process. Tinker would at least grant permission for the interview to take place as it is the Court-recognized freedom of speech. In other words, Tinker allows me to talk to the media and give my side of the story whether or not that story ends up published or not, which is not germane to the topic of consent. In sum, minors have the Court-recognized to free speech under Tinker. They also have been recognized as the ability to understand contracts and grant access to interviews. The key concept to ensure is that the minor truly understands what they are agreeing to and the ramifications of such actions. It would be wise for scholastic reporters that tred into the waters of overly sensitive stories to get written consent from students to protect themselves in the case a lawsuit pops up. While this is not required, it is both ethically the right action to take, as well as a good measure to protect the school and/or publication. Getting parent permission is also recommended for some stories, but perhaps not those where a parent knowing about the student’s story could cause problems for the student at home, like a student speaking anonymously about their sexuality where the parent may not know. The courts have long-held students have the right to speak and grant consent and future courts would likely agree.

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My Notes

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The camera is an instrument that teaches people how to see without a camera. — Dorothea Lange


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