Where Are We? New social media campaign looks to boost engagement

CCM has spent the past several years trying to boost its presence online – you may have noticed the Municipal Voice podcast that is hosted on Facebook Live, our new website that has made everything so much easier to find, and an increasing presence on Twitter and Instagram. You might be asking yourself – well, where isn’t CCM? That is the beauty of our new social media campaign, “Where are we in CT?”

To paraphrase the late great Johnny Cash, we’ve been everywhere in the state, and we’ve got the pictures to prove it. So we decided to make a fun game out of it for our social media followers and community members. The brain child of Beth Scanlon, Member Engagement and Programs Manager, every Friday at 2 p.m., you can check Facebook, Instagram, and Twitter for a new picture and take a guess in the comments of where it is in CT – it could be the CCM offices or it could be the State Capitol, two of our earliest answers.

Scanlon said that as a Connecticut transplant, she began seeing more and more of the state during early COVID hikes. “I visited parts of the state that I never previously knew about,” she said, “When I posted some of these places, I often received comments from people who’ve lived in Connecticut their whole lives, asking, “Where is that?”

Knowing that engagement is the word of the day on social media, she “came up with the idea that CCM should be posting more from around the state and celebrating how unique Connecticut is.” On sites like Facebook, Twitter, and Instagram, reactions like likes or hearts, comments below a post, retweets and shares are all considered forms of engagement, and they help a social media page increase its reach.

“Where are we in CT?” is a fun way to get followers – our members included – to help us increase our engagement with fun posts, that will ultimately help us increase our following and reach for when we share policies that need support from the public like HB 5003. And you never know when your town or city is going to be featured.

“There is so much history, as well as landmarks and places of interest, that we should be highlighting and showcasing,” Scanlon said. So, be on the look out every Friday at 2 p.m. for the next picture in the “Where are we in CT?” social media campaign. And even if you don’t know where it is, give the picture a like or a heart so other people can chime in and see if they know where we are in Connecticut.