CCM Data & Primary Intelligence
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CCM Data & Primary Intelligence Description:
China’s seed industry has witnessed remarkable progress in recent years, showing great development potential. China’s seed market value has reached USD8.01 billion in 2009, up 12.43% over 2008, with CAGR of 16.16% during 2001~2009. However, seed commercialization degree still lags behind western developed countries. China’s seed market scale ranks the 2nd in the world, following the US. With the sustained support from the government, seed industry in China will certainly maintain rapid growth in the coming few years, which will create many new commercial opportunities. This report aims to provide comprehensive understanding about Chinese seed industry and find out investment risk and business opportunities in this field. Following aspects of seed industry are emphatically covered in this report. - Demand characteristics and influencing factors. Analyze the current situation of seed supply and demand, as well as the main influencing factors.
- Market situation of 8 kinds of main crop seeds. Identify market situation of 8 kinds of main crop seeds from market volume and value, key seed companies and institutes, and market share of the main varieties both in the whole country and the top 5 production regions.
- China’s seed import and export. Uncover China’s seed import and export situation and understand advantageous and disadvantageous fields of China’s seed industry in the world.
- Competitiveness analysis of seed companies. Provide competitiveness analysis to know strength and weakness of seed companies, and find out opportunities and threats in the seed industry.
- Identify risk assessment and market opportunities. Policy risk, industry competition risk, supply-demand fluctuation risk and technology risk are assessed, and proposals to avoid risks are raised in this report. With the increasing market demand for seed, investment opportunities are recommended, including industry integration, GM crop development advancement and demand growth for improved seed varieties.
- Seed industry prospect. Seed industry prospect from seed market volume and value and R&D trend are assessed. This report is helpful to:
Companies engaged in⎫ production, R&D and sales of seed.
Website: http://www.cnchemicals.com Tel: +86-20-3761 6606
Email: econtact@cnchemicals.com Fax: +86-20-3761 6968
CCM Data & Primary Intelligence Analysts and consultants trying to⎫ gain insights into Chinese seed market. Governments paying attention to⎫ Chinese seed market. Chambers of commerce and associations related to seed⎫ industry.
Main content:
No.
Content
Page
Executive Summary
1
Introduction and methodology
3
Scope of Study
5
I
Background of seed industry in China
6
I-1
China’s macro economy
6
I-2
Governmental policies related to seed industry
8
I-3
Planting situation
10
I-4
Seed industry development in China
12
II
Seed market in China
16
II-1
Position of Chinese seed industry in the world
16
II-2
Seed supply
16
II-2.1
Supply characteristics
16
II-2.2
Key players
18
II-2.3
Events review of Chinese seed industry
19
II-2.4
Introduction to leading seed companies
23
II-3
Seed demand
30
II-3.1
Seed market summary
30
II-3.2
Demand characteristics and influencing factors
31
II-4
Main market segments of China's seed industry
35
II-4.1
Corn seed
35
II-4.2
Wheat seed
44
II-4.3
Rice seed
51
II-4.4
Cotton seed
61
II-4.5
Soybean seed
68
II-4.6
Rapeseed seed
76
II-4.7
Vegetable seed
85
II-4.8
Flower seed
92
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CCM Data & Primary Intelligence III
Seed import and export
95
III-1
Overview of seed import and export
95
III-2
Import and export of vegetable seed
96
III-3
Import and export of flower seed
100
III-4
Import and export of rice seed
105
III-5
Import and export of corn seed
107
IV
Competitiveness analysis of seed industry
109
IV-1
SWOT analysis of seed companies
109
IV-2
Brand competitiveness analysis
110
V
Risk assessment and market opportunities
112
V-1
Warnings and proposals for avoiding investment risks
112
V-1.1
Policy risk
112
V-1.2
Industry competition risk
113
V-1.3
Supply-demand risk
114
V-1.4
Production cost risk
114
V-1.5
Technology risk
114
V-2
Market opportunities
115
V-2.1
Industry integration
115
V-2.2
Enhance development of GM technology
115
V-2.3
Demand growth of improved seed varieties
115
VI
Seed industry prospect, 2010-2014
116
Executive summary:
China is gradually turning into a large consumer of all kinds of products from a world-manufacturing center. Spectacular economy growth and soaring consumption will undoubtedly quicken the consumption of products from various crops including grain crops and vegetables. Seed industry development thus has been greatly boosted. Seed market is growing rapidly. In 2009, China’s total seed market value rose to xx in 2009 from xx in 2001, with CAGR of xx from 2001 to 2009. On the whole, market value of all kinds of crop seeds in China rose to some extent in 2009, mainly thanks to the increase in seed price, caused by rising commercialization degree of seeds. Among all classes of crops, vegetable constituted the largest proportion or xx of Chinese seed market in 2009, with market value of xx billion in 2009. Demand for vegetable seed amounted to xx in 2009, up only xx over the year before. However, average vegetable seed price in 2009 witnessed growth rate of Website: http://www.cnchemicals.com Tel: +86-20-3761 6606
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CCM Data & Primary Intelligence xx in 2009 compared to the previous year as more high-quality vegetable seeds were consumed. Other three kinds of grain crops, namely corn, wheat and rice, ranked the 2nd to 4th by market value. In 2009, market value of corn seed hit xx in China, up xx over the previous year, mainly attributed to the rise in both market volume and average price of corn seed. However, hybrid corn seed oversupply has been very severe in recent years. With the growth of average seed price, market value of wheat seed in 2009 in China reached xx, up xx compared to 2008. Market value of wheat seed is predicted to maintain stable in the future 5 years, as there will be no significant change in crop planting structure in China and low seed price of wheat as a kind of common grain crop. China’s hybrid rice variety breeding is very competitive in the world and it has seen increase in both domestic demand and exports in recent years. The rice seed market value was xx in 2009, up xx over the previous year, attributed to the growth of the average seed price and the planting area increase of hybrid rice. As for seed foreign trade, China has witnessed great development in this aspect. Its seed foreign trade value hit xx in 2009, up 10.68% over prior year. Vegetable seed trade value accounted for the largest proportion, or xx, of the national total in 2009. Currently, Chinese seed market is scattered and there are over xx seed companies, but no company has remarkable market advantage compared to foreign ones. Among the 6 listed Chinese seed companies, Dunhuang and Longping, belonging to Dunhuang Seed and Longping High-tech respectively, are the two seed brands with largest market share of only xx and xx respectively in 2009. However, these companies are expected to become stronger through merger and acquisition, with the continuous government supports in the future.
Character of CCM' Report:
The aim of this report is to provide powerful assistance to the strategy group and the management team in making correct decision as how to penetrate the ever-increasing China market and how to catch the maximum commercial opportunities. The report is formulated independently by CCM’s professional market researchers, based on the first-hand and primary data which are analyzed by scientific methodology, confirmed with both manufacturers/end users/traders and legal authorities, and presented in a logic way.
Sample pagesďźš
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II-3 Seed demand II-3.1 Seed market summary China’s total seed market value had maintained continuous growth since 2001, reaching USD8.01 billion in 2009, with CAGR of 16.16%. The continuous growth of seed market value is mainly attributed to the soaring price of seeds with the commercialization level increase. The overall seed commercialization degree was over 55% in 2009, about 30% higher than that in 2001. However, total seed market volume has presented insignificant development trend. …………… Among all classes of crops, vegetable constitutes the largest proportion of 20.40% in the Chinese seed market in 2009, with the seed market value of USD1,663.63 million. Besides, market value of the main three kinds of grain crops, namely corn, wheat and rice, ranked the 2nd to 4th in the seed market. Comparatively, market value of all the kinds of crop seeds rose to some extent in 2009 compared with 2008, mainly thanks to the increase of seed price. Table II-3.1.1 Seed market structure in China, 2008-2009 No.
Crop
Seed volume, '000 tonnes
Seed value, million USD
Planting area, ‘000 ha.
2008
2009
2008
2009
2008
2009
1
Wheat
3,896.82
3,994.65
1,141.09
1,239.92
23,617.10
24,210.00
2
Corn
1,194.55
1,218.40
1,320.48
1,444.95
29,863.80
30,460.00
3
Rice
877.23
890.40
1,053.19
1,186.33
29,240.90
29,680.00
4
Cotton
129.47
113.99
549.73
567.42
5,754.30
5,066.00
5
Soybean
684.52
660.00
521.16
560.47
9,126.90
8,800.00
6
Rapeseed
9.89
10.80
98.47
118.59
6,593.70
7,200.00
7
Vegetable
125.13
125.66
1,398.64
1,633.63
17,876.20
17,952.00
8
Flower
2.91
3.29
32.81
39.00
776.00
876.88
9
Others
2,952.98
2,993.30
1007.38
1218.36
65,621.70
66,517.88
9,873.50
10,010.49
7,122.94
8,008.68
188,470.60
190,762.76
Total Source: CCM International
II-4 Main market segments of China's seed industry II-4.1 Corn seed Planting situation China is the second largest corn producer in the world in total yield and planting area, but its unit yield of corn is just at the middle level in the world. With small room for planting area increase, China has attached increasing importance to raising corn unit yield, especially through improved varieties promotion of hybrid corn. ………….
Heilongjiang, Jilin, Shandong, Hebei and Henan are the top five corn production provinces in China, accounting for 50.40% of the total corn planting area in China in 2009. Table II-4.1.1 Planting situation of corn in China, 2005-2009 Year
Planting area, '000 ha.
Total yield, ‘000 tonnes
Unit yield, kg/ha.
2005
26,358.10
139,365.00
5,287.37
2006
26,970.80
145,485.00
5,394.17
2007
29,477.60
152,302.00
5,166.70
2008
29,863.80
165,915.00
5,555.72
2009est
30,460.00
157,500.00
5,170.72
3.68%
3.11%
-0.56%
CAGR, 05~09
Source: Ministry of Agriculture of P.R.C., China National Grain and Oils Information Center
Market summary Market scale of corn seed ranked 2nd among all kinds of crops in China, following that of vegetables. In 2009, Market value of corn seed hit USD1,444.95 million in China, up 9.43% over the previous year, mainly attributed to the rise in both market volume and average price of corn seed. For one thing, China’s total corn seed demand was estimated at 1.22 million tonnes in 2009, up 2.00% over the previous year, attributed to the increase in total planting area. Corn seed market is composed of conventional corn seed and hybrid corn seed. Hybrid corn has captured increasing market share in recent years and it constituted about 90% of the total corn planting area in China in 2009. For another, average price of corn seed rose by 7.28% in 2009 compared with 2008, which is the important reason resulting in the total corn seed market value increase. The price increase of corn seed is mainly induced by the soaring price of some advantageous varieties, such as Xianyu 335, developed by Pioneer Hi-Bred International. It is predicted that corn seed price will grow by about 5% in 2010, with the rising cost and increase in planting area of advantageous varieties, though the oversupply situation of hybrid corn seed will still be severe. Thus, the market scale of corn seed in 2010 will be further enlarged compared with 2009. Key companies and institutes China has 6 listed seed companies, five of which are in the A-share market and one is in the NASDAQ Stock Market. Five of them have rather strong competitiveness in the corn seed business in domestic market, namely SDDSC, Dunhuang Seed, Hefei Fengle, Wanxiang Doneed and Origin. Besides these companies, some other seed companies, such as CNSGC, Liaoning Dongya Seed Limited Company (Dongya Seed), and Shanxi Tunyu Seed Industry Co., Ltd. (Tunyu Seed), also have their advantageous corn varieties.
Table II-4.1.2 Sales value and market share of key players’ corn business, 2009 Enterprise
Sales value, million USD
Market share
Dunhuang Seed
91.42
6.33%
Xianyu 335, Xianyu 420, Xianyu 508
Dongya Seed
80.53
5.57%
Fuyou 16-37, Fuyou 9, Dongdan 90
Wanxiang Doneed
70.61
4.89%
Zhengdan 958, Jundan 20, Xingken 3
SDDSC
65.71
4.55%
Xianyu 335, Denghai 11, Denghai 9
Tunyu Seed
61.49
4.26%
Nongda 108, Jundan 20, Dunyu 1, Dunyu 2
Origin
60.23
4.17%
Liyu 16, Yuyu 22
CNSGC
37.34
2.58%
Xiuqing 73-1, Nongdan 5, Changcheng 303
Fengle Seed
21.59
1.49%
Jundan 18
488.92
33.84%
Total
Advantageous varieties
-
Source: CCM International
……………….. Market share of main varieties Zhengdan 958, Judan 20, Ludan 981, Nongda 108, and Liaoyu 18 are several kinds of corn varieties in China with over 5% market share by planting area. Among them, Zhengdan 958 still accounted for about 15% of China’s total corn planting area in 2009, down about 5% compared with previous 2 years. With average price of USD1.46/kg in 2009, Zhengdan 958 captured 18.52% market share by value in China’s corn seed market, with market value of USD267.58 million in 2009. Xianyu 335, with average price of USD5.12/kg in 2009 which was much higher than other mainstreams, witnessed high growth both in market volume and value in 2009. It was estimated to capture over 10% market share by value in China’s corn seed market. ………………….