Trends Report 2023
1
Volume 9
2
Dear Chamber Members, Table of
Is it time to start budgeting? Are you about to start the strategic planning process or determine where your next target market might be? The Chamber has a solve for that.
We are pleased to provide your company with the Champaign County of Commerce’s ninth annual Trends Report. This publication gives you, our members, information, and data that can be used in daily business decision-making.
One of the biggest challenges facing all business owners and managers is making the right decisions to grow your companies, expand your products and /or improve your services.
Using data, and understanding trends, the local marketplace and local demographics help your company as you strategically plan for the future.
Like our monthly EDGE e-newsletter, this publication helps continuously provide our members with data on an ongoing basis to assist your company. Please get in touch with us and let us know if we can add more information that would be invaluable to your particular industry. We want to know what you need to help support those gut-made decisions backed with data. Your feedback is encouraged to Lauraw@champaigncounty.org.
We hope you find the Trends Report helpful to your company.
Sincerely,
Laura Weis President & CEOInformation included in this report reflects most recent data available at the time of publication. Data may be from 2022 or before depending on what is avalailable at the time of publication.
3
Population..................................4-5 Demographics...............................6 Income..........................................7 Quick Facts...................................8 Research & Development.............9 Workforce....................................10 Education....................................11 Economy.....................................12 Economic Development..............13 Real Estate..................................14 Political Engagement...................15 Agribusiness...............................16 Entrepreneurship.........................17 Transportation........................18-19 Tourism........................................20 Recognitions................................21
Contents
This publication data was compiled by Ben Hannauer, intern at the Champaign County Chamber of Commerce.
Population Percent Change
WHAT THIS MEANS:
• The pandemic has affected populations across Central Illinois and nationally, but populations are starting to go back up.
• Remote work has made it easier for people to move to different communities.
4 Champaign DeWitt By county: Douglas Ford McLean Piatt +1.0% Champaign DeWitt Douglas Ford McLean
Piatt
+1.0% -0.9% -0.9% -0.9% +0.9% 205,943 15,341 19,722 13,511 170,899 16,753 2018 2019 2020 209,983 209,689 205,865 15,769 15,638 15,516 19,479 19,465 19,740 13,264 12,961 13,534 172,828 171,517 170,954 16,396 16,344 16,673 2021
Sources: US Census Bureau (2021)
Population percent change represents the percentage of change for each county between 2020 and 2021.
POPULATION
UIUC TOTAL STUDENT POPULATION
AT UIUC
WHAT THIS MEANS:
U of I students from Champaign County increased by 390 from 2021, continuing the steady increase that began in 2019.
5
40,000 50,000 60,000 42,883 43,603 44,542 47,826 2022 2012 2014 2016 2018 2019 2020 2021 2017 49,339 51,196 52,331
POPULATION Sources: UIUC Division of Management Information (2022) 2016 2017 2010 2007 2022 2,000 3,000 4,000 5,000 3,215 3,164 2,775 2,428 2,601 2018 2019 2020 2021 2,489 2,584 2,822 2,825 56,257 56,644
CHAMPAIGN COUNTY STUDENTS
DEMOGRAPHICS Chart Title
Race
Chart Title
age
WHAT THIS MEANS: CHAMPAIGN COUNTY IS A YOUNG, DIVERSE POPOULATION IN THE HEART OF CENTRAL ILLINOIS.
Sex
6
White Black Asian Hispanic Other 2.6% Other 6.6% Hispanic 10.6% Asian 14.5% Black 65.7% White
50% Male 50% Female Chart
Male Female
Title
3.5% Widowed 38% Married 49% Never Married Chart Title Married Divorced Never Married Widowed
5.2% Under 5 13.7% - 65+ 19.1% 5-18 62% 18-65
Marital Status
Under 5 5 to 18 18-65 65+
Sources: US Census Bureau (2021), datausa.io (2020)
Divorced
MEDIAN AGE: 31 9.5%
7 INCOME Median Household Income Champaign County Per Capita Income $33,297 $56,847 *Income measured by annual mean wage annual mean wage by occupation Sources: US Census Bureau (2021), Bureau of Labor Statistics (2021) OCCUPATION ILLINOIS U.S. Management Business and Finance Computer and Mathematics Architecture and Engineering Life, Physical, and Social Sciences Community and Social Service Legal Occupations Education, Training and Library Arts, Design, Entertainment Healthcare Practitioners/Technicians Healthcare Support Protective Services Food Preparation & Serving Building and Grounds Maintenance Personal Care & Service Sales and Related Occupations Office and Administrative Support Farming, Fishing & Forestry Construction and Extraction Installation, Maintenance & Repair Production Occupations Transportation and Material Moving $123,060 $123,370 $84,250 $80,380 $93,580 $99,860 $88,370 $91,740 $81,700 $80,730 $52,350 $53,960 $116,430 $113,100 $60,050 $62,140 $59,320 $66,100 $87,150 $91,100 $33,860 $33,330 $60,680 $53,420 $28,670 $29,450 $34,310 $33,750 $36,060 $33,620 $45,920 $46,080 $44,370 $43,430 $38,070 $34,730 $71,090 $55,900 $55,570 $53,380 $43,310 $43,070 $42,520 $41,340
8 Champaign-Urbana 2022 Best of The Midwest – Startup City #24 population per square mile 206.7 Median household income 56,847 average persons per household 2.34 Carle Foundation Hospital 14,817 6,438 Champaign Unit 4 School District 2,088 Champaign County Urbana School District #116 Parkland College FedEx 1,173 1,044 1,012 815 900 636 774 Christie Clinic City of Champaign OSF Healthcare University of Illinois at Urbana-Champaign top chamber employers QUICK FACTS Sources: US Census Bureau (2021), RPC Labor Study (2017)
Sources: University Science and Technology Coalition (2019)
ILLINOIS INNOVATION
Two of the world’s fastest supercomputers: Argonne’s Mira and Blue Waters are at the University of Illinois.
20 publicly supported innovation hubs’–innovation hubs, including 7 parks focused on research and technology, have spurred over $1.8 billion in private investments and aided over 620 companies.
22,531 new businesses launched in Chicagoland in 2012
Almost 450 active startups in Illinois created with university support since 2009
Computer science graduates make up 14.4% of all Illinois STEM graduates.
The workforce is 1.6 times larger with a notable concentration in engineering specialties such as manufacturing, mechatronics, microsystems and other related fields.
9
Unemployment Rates (Champaign County)
A Closer Look:
State of Illinois
2026
The most common jobs held by residents of Champaign County (by number of employees) are education instruction & library occupations (13,557 people), office & administrative support occupations (11,397 people) and management occupations (9,618 people).
Government - 5.5% Natural Resources - .01% Construction - 3.7% Manufacturing - 9.2% Wholesale Trade - 5.2% Retail - 9.9% Transportation - 5.4% Information - 1.5% Finance - 6.2 % Professional Business Services - 16% Education - 9% Health Care - 13.5% Hospitality - 10.6% Other - 4.2%
Professional
10 WORKFORCE Sources: US Census Bureau, US Bureau of Labor Statistics, Illinois Department of Empoyment Security, USAWage.com, datausa.io
(16 years +) in civilian labor force
Percent of Champaign County population
1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 2022 2021 Jan. feb. mar. apr. may June July aug. Sept. oct. Nov. Dec. Average unemployment rate for Champaign County in 2022 was 3.6%
Champaign County has a diverse job market.
62% Natural Resources Construction Wholesale Trade Retail Information Finance Services Education Health Care Other
Chart Title
Chart Title
EMployment Projections to
business services, health care, hospitality, retail and manufacturing are projected to be the largest employing industries in Illinois in 2026.
Most Common Jobs
k - 12 Student Demographic By District:
White: 32%
Champaign:
Black: 36.9%
Hispanic: 14.3%
Asian: 8.3%
Other: 8.3%
Mahomet:
White: 85.9%
Black: 1.7%
Hispanic: 4.9%
Asian 2.1%:
Other: 5.2%
White: 24.3%
Black: 29.5%
Hispanic: 32.6%
Asian: 0.1%
Other: 13%
White: 27.9%
Black: 39.6%
Urbana:
St. Joseph: CCSD 169
Hispanic: 17.2%
Asian 3.9%
Other: 10%
White: 94%
Black: 1.6%
Hispanic: 2.3%
Asian 0.5%:
Other: 0.6%
Fisher: CUSD 1
White: 93.9%
Black: 0.6%
Hispanic: 0.5%
Asian 0.3%:
Other: 2.8%
4-Year high school Graduation Rate (2022)
11
Rantoul: SD137
District State Champaign 78% 87% 87% 87% 87% 87% 87% Mahomet 90% Rantoul 82% Urbana 96% 100% 80% St. Joesph Fisher EDUCATION Source: Illinois At-A-Glance Report Card (2022) Percent of Students 50 100 10 % 20 30 40 50 60 70 80 90 100
CHAMPAIGN COUNTY SALES TAXES
CHAMPAIGN COUNTY PROPERTY TAXES
Property Tax Paid as a percentage of owner-occupied housing value in Illinois is 2.05% This is the 2nd highest
AVERAGE SALES TAX 8.81%
AVERAGE SALES TAX 6.4%
CITY SALES TAX 10.25%
12 ILLINOIS
U.S.A.
CHICAGO
Sales Tax City Urbana Champaign Rantoul Ogden Savoy Saint Joseph Fisher 1.50 1.50 1.00 0.50 0.00 1.50 1.50 9.00 9.00 9.00 8.50 9.00 8.00 7.50 $revenue source C hampaignCounty ’ slargest Add Total
ECONOMY Source: taxfoundation.org (2022), salestaxhandbook.com (2022) State (6.25%) & County (1.25%) 7.50 0.00 Mahomet
in the country.
13
CHAMPAIGN
Total Employer Establishments (2021) 4,232 Total Employment (2021) 59.1% Total Annual Payroll (2021, $1,000) 2,840,445
Sources: Census.gov, Sperlings’s Best Places, FRED.org (metropolitan statistical area) PRIVATE WORKERS - 66.5% GOVERNMENT WORKERS - 29.4% NOT-FOR-PROFIT WORKERS - 11% SELF EMPLOYED (NOT INCORPORATED) - 3.9% SELF EMPLOYED (INCORPORATED) - 0.2% GROSS DOMESTIC PRODUCT (2021) UNITED STATES $23 BILLION (Q3 2022) ILLINOIS $945 MILLION COOK COUNTY $448 MILLION WILL COUNTY $39 MILLION CHAMPAIGNURBANA (MSA) $13.2 MILLION BLOOMINGTON (MSA) $15.1 MILLION CHAMPAIGN COUNTY’S JOB MARKET HAS INCREASED BY 2.2% OVER THE LAST YEAR.
CLASS OF WORKER IN
COUNTY: CHAMPAIGN COUNTY MSA
ECONOMIC DEVELOPMENT
Median SALE PRICE AND YEar-over-Year change
home value index of champaign county
14 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 160k 170k 180k 190k 200k 210k
Median Sale Price Year-Over-Year Change Median Sale Price Year-Over-Year Change Champaign Urbana Rantoul Mahomet Savoy St. Joseph Tolono Ogden Philo Thomasboro $178,250 +3.3% $200,500 +12.6% $135,000 +10.7% $420,500 +31.4% $294,00 -8.1% +5.1% $184,000 $143,000 -1.5% -20.6% $125,000 +22.0% $122,000 $132,000 +1.9%
REAL ESTATE Source: Redfin.com
Voter Turnout
4,635,541 Persons Voting
6,098,729 Persons Voting Statewide
15 2018
General Election:
2020 General
Statewide
Election:
57.23% Of Eligible Voting Population 72.92% Of Eligible Voting Population Total Registered Voters Total Ballots Cast 80,000 2022 Primary Election 2021 Consolidated Election 2020 General Election 2022 General Election 100,000 120,000 140,000 120,538 117,631 122,225 127,848 31,228 68,665 16,934 96,185
POLITICAL
Sources: Champaign County Clerk, Illinois State Board of Elections
primary election democrat
republican 46% 52%
County)
ENGAGEMENT
2022
percentage of ballots cast
(Champaign
(Champaign County)
Illinois Land Value By Class
AG quick facts
$375,322 (in thousands of dollars) Total cash receipts from agricultural products in 2019.
12,551 lbs of honey produced in Champaign County in 2019
16 Excellent Good Average Fair $12,000 $14,000 $10,000 $8,000 $6,000 $4,000 2013 2014 2015 2016 20172018 20192020 2012 2011 2020 Farmland Classification Total Value per Acre Change from prior yr. Avg. Rent Cost per Acre Change from prior yr. Excellent $9,500 - $11,500 +2.3% $290 - $325 Up to 5% Good $7,000 - $9,000 +1.4% $250 - $290 Up to 5% Average $5,000 - $7,000 -1.4% $220 - $260 Up to 5%
MEANS: Agriculture is a thriving industry in Champaign County and is important to the economic prosperity of our community.
WHAT THIS
AGRIBUSINESS Sources: US Census of Agriculture; Illinois Society of Professional Farm Managers (2020) Price/Acre
Data from ASFMRA Region 5 in Illinois
nd in corn production in the state of Illinois
3rd in soybean production in the state of Illinois Champaign County:
of
incubator
71% remain in Illinois 59% claim their origin as the U of I ENTREPRENEURSHIP Source: University of Illinois Research Park Website
venture capital / private equity: $1.2 Billion
45 Entrepreneurs during FY22 to start and grow their businesses in Champaign County.
BOTTOM LINE
Supporting these entrepreneurs means positive payoffs when it comes to economic growth and prosperity.
17
University
Illinois
2,200 Employees 875 Student Employees
Notables: business advisors counseled
Research Park
Champaign county chamber of commerce
TRANSPORTATION
Sources: Sperling’s Best Places, FlexJobs
Champaign County Commute mode choice
The typical American commute has been getting longer each year since 2010. The average one-way commute in Champaign County takes 17.9 minutes. That’s shorter than the US average of 26.4 minutes.
Champaign County Commute Time to Work
What this means:
Transportation and infrastructure are vital to a robust economy. Mass transit ridership and airport departures increasing every year for the past few years and our commute time being well below the national average.
Work From Home
#4 #11 4.9%
Illinois ranks fourth for most remote jobs in the United States
Champaign ranks eleventh in remote worker population in Illinois
Illinois’ remote worker population is 4.9 percent of the total population
18 drive alone 69.4% carpool 8.4% Work from Home 4.9% 6.5% Mass transit Walk 7.8%
16.7% 23% 24.8% >5 6-9 10-14 15-19 20-24 25-29 30-34 6.7% 6% 12.2% 3.6% Minutes
19 104,596 109,878 105,000 36,000 53,375 49,465 2022 2021 2020 2019 2018 2017 Number of passengers departing from willard airport TRANSPORTATION WILLARD Source: Willard Airport; BTS $ Total Estimated Annual Impact to Champaign County $99.75 M a 34% increase since 2016 Local Jobs Created: with $30M in annual payroll. 751 122 visitors per day a 91% increase since 2016 Estimated Taxes Generated $14M a 39% increase since 2022
Boardings and Alightings at Champaign-Urbana Station
When asked how often Champaign County residents us Amtrak in 2018 (for the 2045 LRTP), 40 percent of the 577 respondents used it at least once a year.
2020 - 2021 Tourism impact
20 4,171 jobs $133.4 M in tax revenue $489.7 M visitor spending
TRAVEL CONT./ TOURISM Source: Visit Champaign County, RPC, Bureau of Transportation Statistics 58.8% 55.9% 38% Hotel Occupancy June 2022 June 2020 June 2021 2021 Year Riders 2021 2020 2019 2018 AMTRAK PASSENGER RAIL 103,739 113,548 180,427 155,614 Rarely or never 60% About once a year 17% About 2 - 11 times per year 20% About once a month 2% More than once a month 1%
21 2022 Recognitions Best public high school in Illinois (Niche 2022) 4th 6th 9th Urbana Best county to live in Illinois (Niche 2022) Champaign County Champaign County Most diverse county in Illinois (Niche 2022) Champaign County Best counties for families in Illinois (Niche 2021) top public university in illinois Best county to live in: illinois Best college town in illinois population under 250,000 START-UP CITY FOR ENTREPRENEURIAL ACTIVITY Best cities for singles in illinois 5th #8 University of illinois Champaign County Champaign-Urbana RECOGNITIONS Sources: Niche (2022), Reviews.org (2022), Silicon Prairie, HomeSnacks.com Champaign-Urbana Urbana #7 #4 #1 #1 #2 Best cities for singles in illinois Champaign
22 CINDY SOMERS LOCAL FRANCHISE OWNER WHAT WE DO Temp-to-Hire Flexible Staffing Direct-Hire Recruiting & Placements INDUSTRIES WE SERVE Accounting & Finance Administrative & Clerical Light Industrial Non-Clinical Healthcare Information & Technology WWW.SPHERION.COM (217) 359-4488 We find people jobs and keep employers moving Since 1981, we ve supported Champaign & Macon Counties by finding over 800 jobs for our neighbors each year and filling roles for hundreds of local businesses How can we help you? MEET SPHERION Champaign County Google Rating 4 7
Tell your customers where to find you.
Customers and Sales Made Possible with Affordable, Effective Marketing Opportunities
Email Blasts
Is there a new product, service or information about your business that you would like the entire Chamber membership to learn about or utilize? Through our email blast program, we’ll send an email on your behalf to our 4,000 email contacts for just $500. We’ll even throw it on our Facebook page at no additional cost.
*Only ONE email blast will be sold per month on a first contact, first sold basis.
e-Connection Banner Ads
Every Monday, without fail, over 4,000 decision-makers receive our e-newsletter. People want to know what’s going on, we are a trusted source of information, so they open our e-Newsletter. That is what you want as an advertiser. Purchasing a banner ad to be placed at the top of the e-Connection gets you exposure to thousands for just $100 per week.
Website Directory Enhancements
Our website directory gets hundreds of views each day. We are like the modern-day version of 411 for people trying to find a business, resource or service. An enhanced listing makes you stand out against your competitors. Turn your standard listing into an eye-catching, search engine optimized marketing tool for just $79 annually
Website Banner Ads
A banner ad on our website means that your company name, logo, product or service is seen by 150K unique visitors annually. With pricing starting at just $300, where else can you find this affordable and effective exposure for your business?
Commerce Connection Ads
Do you know what happens when you add magazine print to your marketing strategy? According to Magazine Networks, you get the multiplier effect. They say, “people are 3.2 times more likely to identify the brand as one they wanted to find out more about and a 43 percent increase in their likelihood to purchase.” Our bi-monthly publication, Commerce Connection, gets mailed to all chamber members (and then some). Those chamber members employ an estimated 59,000 people. Imagine 59,000 people looking at an ad for your competitor? The Commerce Connection is not only your B2B best bet; it is also a strong force for B2C marketing.
Do you really want to be seen? There are a variety of ad sizes available starting at just $120. Member businesses can also purchase the magazine’s cover. You get exposure before readers even open the publication.
Mailing Labels
Sometimes, when you are trying to break through the internet noise, it pays to go ‘old-school’ with good old snail mail. We have names, and we will sell them. An exclusive benefit of Chamber membership allows you to purchase mailing lists containing names and physical addresses of Chamber member businesses to enhance your B2B marketing. Two lists are available for purchase:
Long list (approx. 2,000 contacts): $195
23
Let’s do this. Contact Kelsie Woelfle at Kelsiew@champaigncounty.org or 217.359.1791.
Need Affordable Health Insurance?
We Solve for That
This association plan aims to save employers and their employees money, while giving them more options with their healthcare choices. Health Alliance™, well known throughout the state for high-quality care and excellent service, coordinates essential services, including claims administration, medical management, provider network access and pharmacy benefits for the Association. The integrated communications and processes in these key areas help set Health Alliance apart from other plans that employ less effective, piecemeal approaches.
Benefits of joining the Champaign County Chamber Association Health Plan
New rules permit Chamber of Commerce groups to band together to purchase their healthcare coverage and to be subject to a large group rating through association health plans.
• Improved pricing.
• Greater buying power.
• Provides renewal stability.
For more information, please contact the Champaign County Chamber of Commerce at (217) 359-1791.
To qualify, you must:
• Be a member in good standing with the Champaign County Chamber.
• Maintain your membership in the Chamber
24
The Champaign Count y Chamber Association Health Plan brings together small, professional companies and organizations for educational purposes and to get the healthcare buying power of larger employers.
