Quarter Two_Ocotober-December 2010

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The Partnership for an HIV –Free Generation G-Pange Project AIDS Support and Technical Resources Sector 1 – Indefinite Quantity Contract

RFTOP NO. 623-KE-10-003 Contract # GHH-I-00-07-00061-00 Order # AID-623-TO-10-00003

Quarterly Report (Number 2) October 1 – December 31, 2010 Submitted to USAID: February 8, 2011

ACS Plaza, 4th Floor, Lenana Road Nairobi, Kenya Tel: 20-3877177 Fax: 20-3877172

www.path.org

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The Partnership for an HIV-Free Generation

PATH: Has a portfolio of innovative health programming in Kenya spanning two decades, within which PATH has earned confidence in achieving desired results in numerous donor funded projects. As the prime partner, PATH leads the team through quality driven implementation of the project, providing leadership in youth HIV prevention, working effectively with youth using high-impact comprehensive behavior change communication (BCC) and media across multiple initiatives.

The Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria (GBC): GBC facilitates the exchange of best practices among member companies, provides expert guidance for member program implementation, and develops partnerships between the public and private sectors. The Coalition includes more than 220 member companies and maintains close ties with governments, multilaterals, and NGOs. GBC also represents the private sector to the Global Fund on AIDS, TB and Malaria. As a sub-partner, GBC guides collective business action, creating connections, shaping agendas, and providing technical support on building public-private partnerships to leverage funding and to tap into the innovative and unique way to target and empower youth.

Partnership for an HIV-Free Generation in Kenya (HFG/K): This new global public-private partnership championed by the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) marries the core competencies of international and local private sector corporations and organizations with different expertise in fight against HIV. The partnership will develop and build on existing programs that equip young people to make healthy decisions including interventions to address the unique vulnerabilities faced by girls and young women. The partnership aims to create a multi-faceted, multi-focal, but well-integrated and mutually reinforcing set of age and situational appropriate prevention interventions that meet young people wherever they are and where they aspire to be at the various stages on their road to adulthood. HFG/K has an overall goal of reducing new infections by 50% among youth 10-24 years in Kenya.

DISCLAIMER The author’s views expressed in this publication do not necessarily reflect the views of the United States Agency for International Development or the United States Government.

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TABLE OF CONTENTS EXECUTIVE SUMMARY………………………………………………………………..5 KEY HIGHLIGHTS……………………………………………………………………….6 Component 1: Strengthen HFG/K’s capacity to support and execute a transition plan to a self-sustaining entity……………………………………………………………………6 Component 2: Support development and implementation of a youth HIV prevention media strategy, including prevention with HIV-positive youth ................................... 7 Component 3: Support HFG/K to coordinate activity planning and funding between one or more international or Kenyan private-sector firms and PEPFAR-implementing partners .............................................................................................................................. 8 Monitoring and Evaluation .............................................................................................. 8 Financial report ................................................................................................................. 9 REPORT ON ACHIEVEMENTS AND RESULTS .................................................... 10 Component 1: Strengthen HFG/K’s capacity to support and execute a transition plan to a self-sustaining entity. ............................................................................................... 10 1.1 Devise transition plan from FHI administration to PATH ...................... 10 1.3 Establish governance structure for HFG/K .............................................. 11 1.4 Refine and finalize the 5-year strategic plan for HFG/K ......................... 11 1.5 Expansion of HFG/K staff ......................................................................... 11 1.6 Building capacity within HFG/K ............................................................... 12 1.7 Coordinating meetings of HFG governing bodies and advisory boards, implementing partners and the private sector ..................................................... 12 1.8 Register HFG/K as a legal entity ............................................................... 13 1.9 Refine branding and marking strategy for HFG/K and G-Pange ........... 13 1.10 Coordinate USG implementing partners undertaking HFG/K activities13 1.11 Support the establishment of HFG/K office............................................. 14 1.12 Establish administrative/financial framework for HFG/K & build capacity of staff to manage systems independently ........................................................... 14 Component 2: Support development and implementation of a youth HIV prevention media strategy, including prevention with HIV-positive youth ................................. 21 2.1 Formative assessment for media campaigns............................................ 21 2.2 Message development workshop................................................................ 21 2.3 Development of media strategy .................................................................. 21 2.4 Development of media campaign products ............................................... 22 2.5 Development of radio program .................................................................. 22 2.6 Sponsoring a youth column in a newspaper magazine ............................ 23 2.7 Media Briefings .............................................................................................. 23 2.8 Media Products (materials and merchandize production and distribution)23 2.10 Shuga 1 roll-out and Shuga 2 development production and roll-out .. 24 2.18 World AIDS Day Interventions.............................................................. 25

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Component 3: Support HFG/K to coordinate activity planning and funding between one or more international or Kenyan private-sector firms and PEPFAR-implementing partners ............................................................................................................................ 33 3.1 Work plan meetings ................................................................................... 33 3.2. Develop PPP Implementation guide ...................................................... 33 3.3. Engagement with implementing partners to establish gaps and needs for future PPPs. ......................................................................................................... 33 3.4. Detailed mapping of private sector companies’ interests, records and resources. .............................................................................................................. 33 3.5 Development of PPP marketing and communication materials ............. 33 3.6. Convening of outreach/marketing meetings ......................................... 34 3.7 Broker PPPs ............................................................................................... 34 3.8 Completion plan for on-going PPPs ......................................................... 36 4. Monitoring and Evaluation ....................................................................................... 39 4.1 Develop and implement a performance monitoring and evaluation plan for additional geographic areas and the national mass media campaign ............... 39 4.2 Conduct baseline assessments ................................................................... 39 4.3 Support specific PPPs M&E activities ...................................................... 40 4.4 Conduct assessment of interventions and customer satisfaction studies . 40 4.5 Conduct routine monitoring and reporting on HFG/K project activities 40 5. Financial Report.......................................................................................................... 43

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EXECUTIVE SUMMARY PATH and its partners The Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria (GBC) and the Partnership for an HIV-Free Generation in Kenya (HFG/K) are pleased to submit to the U.S. Agency for International Development (USAID) this second quarterly report on the Partnership for the HIV-Free Generation Project (HFG/K). The report covers the period between October 1 and December 31, 2010. The Partnership for an HIV-Free Generation project is a two-year project with three, one-year extension options, to support national youth HIV prevention efforts and focused regional efforts in the peri-urban and rural areas around Nairobi, Mombasa, Kisumu, and Eldoret, where there are high concentrations of young people, high HIV prevalence rates, and an existing infrastructure. The goal of this project is to reduce the HIV incidence among youth 10-24 by 50% over five years in proposed sites where activities are implemented. The project will provide HIV prevention information through the media to reach a majority of youth and saturate the four regions described with information using diverse media channels. The project will address three main objectives as follows: 1. To strengthen HFG/K’s capacity to support and execute a transition plan to a selfsustaining entity. 2. To support development and implementation of a youth HIV prevention media strategy, including prevention with HIV-positive youth. 3. To support HFG/K to coordinate activity planning and funding between one or more international or Kenyan private-sector firms and PEPFAR implementing partners with economic empowerment, health services and products, focusing on HIV prevention. During the three months under review in this report, the project continued to implement startup activities, ensuring the project establishes a strong foundation of operation and began engagement with key stakeholders. The following summarizes the main project achievements during the report period.

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KEY HIGHLIGHTS Component 1: Strengthen HFG/K’s capacity to support and execute a transition plan to a self-sustaining entity

o Devise transition plan from FHI administration to PATH: PATH continued to implement the transition plan for HFG/K which included assessment and procurement of office equipment and furniture, establishment of administrative support services such as internet and newspapers, and the arrangement of adequate office space. PATH secured space at Laiboni Plaza for the new HFG/K office. Once approval is granted for the contractor, renovations of the space will commence. It is hoped that this renovation work will take place in quarter 3 and upon completion the team will move into the new office. In the interim, to save on the expense of dual rent and to bring the team together for more efficient operations, the HFG/K team will move to the 3rd floor of ACS Plaza at the beginning of quarter 3.

o Refine and finalize the 5-year strategic plan for HFG/K: Work commenced on the refinement and strengthening of the existing HFG/K strategic plan with consultation from key stakeholders, the PEPFAR implementing partners and the Kenya Steering Committee. A draft performance monitoring plan (PMP) was also developed during this time period with consultation from the M&E Advisory Team and the Strategic Information Team (SIT). Both of these documents continue to be refined with input from multiple arenas. The drafts will be presented at the HFG/K orientation meeting in Washington, DC in January and steps will be taken to finalize these tools. o Expansion of HFG/K staff: Significant progress was achieved with the expansion of HFG/K staff in quarter 2. The recruitment of the HFG/K Country Director was completed this quarter with the appointment of Ms Lydia Murimi, who commences work in January. Interviews were conducted and appointments made for positions of the Communication Manager, Events Officer, Web Designer/ICT Officer, Driver and Finance Advisor. These new staff will report early in quarter 3 and provided with an orientation on PATH and HFG/K. Two subsequent positions remain to be filled immediately: the Media Officer and the Senior Program Manager. The Media Officer position was not accepted by the selected candidate and the process will be reinitiated in quarter 3. The position of Senior Program Manager became vacant in December after the resignation of Rachael Gathoni . The position of Chief of Party for HFG/K was advertised and is expected to be filled during the next quarter. o Coordinating meetings of HFG governing bodies and advisory boards, implementing partners and the private sector: During the quarter HFG/K convened various coordinating meetings which included: a breakfast orientation meeting for the directors of USG implementing partners; a 2-day implementing partners meeting for technical advisors; quarterly review meeting with USAID; a meeting of the M&E technical advisory group; a consultative meeting with BCC experts and a KSC meeting. o Register HFG/K as a legal entity: PATH contracted Hamilton, Harrison & Mathews (HH&M) law firm to undertake the registration for HFG/K.

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Component 2: Support development and implementation of a youth HIV prevention media strategy, including prevention with HIV-positive youth o Formative assessment for media campaigns: A research firm was identified and contracted to conduct a formative assessment subject to approval from USAID. o Development of media strategy: A media consultant began to work with the HFG/K team and assist in the development of a media strategy meeting with input from implementing partners and other BCC experts and stakeholders. These inputs will inform the media strategy while awaiting the results of the formative assessment. o Development of media campaign products: An advertising agency was identified through a competitive process for the development of media campaign products and will be contracted in the next quarter. o Development of radio program: A review of available information on the radio programs consumption by youth is ongoing. Planning for the production and transmission of the radio program was initiated this quarter, with more focused attention planned for quarter 3 once the message development workshop is held. o Magazine column(s) sponsorship: HFG/K staff held a series of meetings with representatives from the Standard Group and Insyder Magazine to explore future collaboration on columns written by youth for youth in their publications. The Standard Group expressed interest in partnering with the project on this endeavor and began crafting a proposal for the partnership. o Media Products (materials and merchandize production and distribution): The HFG/K project received and distributed an initial consignment of 20,000 wristbands produced with support and contribution of other USG partners. Another consignment of 480,000 wristbands arrived in the country in late December. 30,000 copies of GJue posters and 50,000 stickers were reproduced and distributed for the government’s RRI campaign. 1000 G-Jue wristband registers for implementing partners were distributed alongside the wristbands, 500 copies of G-Pange gift packs and 100 Shuga DVDs (via KISS FM) were also produced and distributed to promote the G-Jue Campaign. A total of 3,000 copies of the MTV Staying Alive in a Box (SAIB) packs were received from the United States. These will not be distributed until the TOT training is conducted, once the APHIAplus programs are fully established. o World AIDS Day Events: HFG/K was a core member of the national HIV counseling and testing Rapid Results Initiative (RRI) planning committee convened by the National AIDS and STD Control Program (NASCOP) of Ministry of Public Health and Sanitation. The project in partnership with other implementing partners supported the RRI campaign, especially through elements of the G-Jue campaign.

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Component 3: Support HFG/K to coordinate activity planning and funding between one or more international or Kenyan private-sector firms and PEPFARimplementing partners o Develop PPP Implementation Guide: PPP implementation guide was finalized and submitted to USAID on the December 2, 2010. GBC continued to work on the development of a PPP strategy in consultation with various stakeholders. o Engagement with HFG and select implementing partners to establish gaps and needs to guide future PPPs: We continued to hold discussions with select IPs - to establish gaps, needs and opportunities for PPP formation. o Detailed mapping/assessment of company competencies, interests, HIV records and resources: A mapping tool for assessing companies’ resources, interests in youth health programming was completed and mapping initiated. o Development of PPP marketing and communications strategy: Draft marketing and communication materials were developed and are being reviewed internally by GBC team. o Brokering PPPs: Planning for the London and Nairobi private sector marketing meetings commenced in this reporting period. Julie Cege, STTA with GBC, attended a private sector meeting in Uganda. A variety of meetings continued for networking and exploration of possible PPPs. One PPP was at the evaluation stage by the Partnership Evaluation Committee, while 6 others were at the concept development stage. o Completion plan for ongoing PPPs: A status report of the ongoing PPPs and a completion plan was developed and submitted to USAID on November 1, 2010 for review and approval. Monitoring and Evaluation o Develop and implement monitoring and evaluation plan for additional geographic areas & mass media campaign. Consultative meetings were held with M&E specialists from USAID, CDC, NACC, NASCOP, CARDNO, implementing partners and ICF/MACRO APHIA II Evaluation Project for input and guidelines on the development of the PMP, ensuring alignment and gaining buy-in on HFG/K M&E processes. A draft PMP was developed and reviewed internally as well by M&E specialists from implementing partner organizations. The draft awaits further input and will be finalized in February 2011 after the HFG/K orientation meeting convened by Cardno. During this meeting the M&E plan and elements of the strategic plan will be reviewed and establishment of M&E tools will commence after the completion of the PMP. o Conduct a comprehensive baseline: The scope and design of the baseline assessment was developed in consultation with M&E experts from USAID, CDC and the APHIA II evaluation team and presented for review by M&E specialists from IPs. A competitive bidding process was undertaken for the identification and selection of a

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research firm to conduct the baseline assessment. Unfortunately, none of the bids received for the baseline assessment adequately met the project’s requirements. HFG/K M&E team has sought further input from ICF Macro and Population Council and is exploring a partnership with the latter for the baseline assessment. o Support specific PPPs M&E activities: The guidelines on M&E requirements in the development of PPPs was developed and included in the HFG/K Partnership Manual. o Conduct routine monitoring and reporting on HFG/K project activities: HFG/K held coordination meetings with M&E specialists of IPs to advocate for sharing of social and health services data. Reduced reporting rate/sharing of data on activities (e.g. Pamoja Mtaani game play, Shuga screening) was observed as the report period coincided with the close out of APHIA II programs. Financial report The total actual/reported expenditure for the quarter was US$ 249,043.76. The cumulative actual/reported expenditure from project start date to November 30, 2010 was US$ 415,352.

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REPORT ON ACHIEVEMENTS AND RESULTS Component 1: Strengthen HFG/K’s capacity to support and execute a transition plan to a self-sustaining entity. 1.1

Devise transition plan from FHI administration to PATH A transition plan for the administration of HFG/K from Family Health International (FHI) to PATH was developed during Quarter 1 and submitted to USAID on August 29, 2010. This plan was devised after consultation and input from FHI, HFG/K and PATH. It is currently being implemented as follows: Office Space: PATH secured office space at Laiboni Plaza for the new HFG/K office to house all HFG/K staff including project staff from PATH and GBC. After a competitive bidding process, the vendor Specialized Aluminium Renovators, Ltd. was selected to conduct the renovations on the Laiboni office space. During quarter 2, the paperwork was submitted to PATH headquarters for review and approval. Once approval is received from PATH, a subcontractor approval request will be submitted to USAID. Unfortunately, this approval process has taken longer than anticipated, creating a delay in the commencement of renovations. We expect work on the renovations to commence in the course of quarter 3 and anticipate the office will be ready for occupation at the beginning of quarter 4. In order to prevent the expense of dual rent (at Chancery & Laiboni) and to bring the team together for more effective working conditions, PATH decided to house the HFG/K team together at the PATH offices at ACS Plaza. The team will remain in this location together until the move to the new HFG/K office space. This move took place during the last week of December and many efforts were taken in advance to ensure a smooth transition to this temporary location. Essential services and internet were established. The HFG/K phone numbers are no longer accessible, as these belong to FHI. However, new phone numbers were established and put in use. FHI was also notified to this effect in order to refer calls as needed. Office Equipment & Furniture: PATH completed the inventory assessment of HFG/K office equipment and furniture in Quarter 2. This was done with the assistance of FHI and a formal handover request was submitted to FHI in November. FHI will submit handover requests to the two donors whose funds were used to originally purchase the equipment/furniture. All inventory was provided to PATH with the exception of the CISCO catalyst switch and 7 telephone handsets. These items will remain with FHI as they are not compatible to the new systems. PATH also procured and installed new viral and operations software 6 HFG/K computers previously operating with software licensed to FHI. Vehicle Use: PATH initiated procurement for 3 HFG/K vehicles and submitted a waiver request to USAID for approval at the end of the quarter. The HFG/K team continues to use the PATH-allocated vehicle until the 3 vehicles are received.

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Internet/Email/Server: The IT department of PATH successfully completed the transfer of all email accounts from the FHI server to the PATH server with assistance from Warner Bros. A number of email addresses were also added to account for new staff. The PATH IT department is regularly backing up all HFG/K files on individual computers for safekeeping until the new server arrives. The server for HFG/K is in the process of being procured. The G-pange website domain expired in October and was renewed. 1.3

Establish governance structure for HFG/K The governance structure, along with the Partnership Manual was submitted to USAID for review and approval on October 8 after extensive consultation. We are awaiting official approval. There are plans to review the organizational structure at the upcoming HFG/K Orientation Meeting in Washington, DC in quarter 3.

1.4

Refine and finalize the 5-year strategic plan for HFG/K Work commenced on the refinement and strengthening of the existing HFG/K strategic plan with consultation from key stakeholders, the PEPFAR implementing partners and the Kenya Steering Committee. A 2-day meeting was held with implementing partners in late October and the strategic plan was also discussed at the KSC meeting in November. A draft performance monitoring plan (PMP) was also developed during this time period with consultation from the HFG/K M&E Technical Advisory Team in November and via teleconferences with M&E expertise from Cardno and OGAC. A request was submitted to USAID in late October, requesting approval for a submission extension of the strategic plan to December 10, 2010. However, both the strategic plan and the PMP continue to be refined and are not yet final. The drafts will be presented at the HFG/K Orientation meeting in Washington, DC in January for further discussion and then steps will be taken to finalize these documents.

1.5

Expansion of HFG/K staff The proposed positions for expansion of HFG/K as outlined by PATH were reported in the last quarterly report. Subsequent to the advertisement in the local newspaper, within on-line jobsites and the PATH website, for positions of Communication Manager, Media Officer, Events Officer, Web Designer/ICT Officer and Finance Advisor, interviews were conducted and appointments made. The position for the second Driver for HFG/K was also filled. Interviews were conducted by a team made up of some combination of the Interim Executive Director, the Acting Chief of Party, the Youth/HIV Prevention Advisor, PATH HR representative, PATH Site Administrator, PATH Country Director and a web designer expert. The individuals in these positions will report to work in January 2011. An approval request for the key personnel position of Finance Advisor will be sent to USAID in early January. Unfortunately, the candidate selected for the media officer job declined the position. Subsequently, PATH & HFG/K are reviewing CVs of possible candidates from a similar recent job posting and determining if there is a need to post the position again. It is our intention to fill this position within quarter 3.

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The position of Senior Program Manager became vacant in December after the resignation of Rachael Gathoni. We will advertise and fill this position in the course of quarter 3. The recruitment for HFG/K Country Director position was completed this quarter with the appointment of Ms. Lydia Murimi. The process was co-managed by Cardno and PATH. Two candidates were considered and the interview team included the Interim Executive Director, the Acting Chief of Party and the PATH Country Director. After selection of the final applicant, negotiations ensued and a start date of January 4, 2011 was agreed upon. Ms. Murimi was contracted for a few days in December as a consultant for orientation, attendance at the KSC meeting, review of key HFG/K documents and to provide input on some key HFG/K issues. The position of Chief of Party for HFG/K was advertised in November and is expected to be filled during the next quarter. Additional positions such as the PPP Manager, Finance Manager, Field Officers and Office Manager will be reviewed and filled later in year one as the need arises. 1.6

Building capacity within HFG/K Review and input on job descriptions for both HFG/K staff and project staff ensued this quarter. HFG/K staff underwent a performance evaluation in November with the Interim Executive Director. Project staff began establishing goals and milestones for their 360 performance review process with PATH. It is envisioned that more work specific to identifying skills and areas of improvement for all staff will occur in Quarter 3 with the establishment of performance guidelines for HFG/K. Then staff will be monitored for achievement of performance milestones. Subsequently, PATH will help strengthen the skills and capacity of specific HFG/K staff as needed through these milestones and by identifying possible training seminars for staff to boost capacity. Training on USAID rule and regulations of contracts, grants and procurements for the Partnership Manager failed to take place this quarter as originally planned because this staff member was heavily involved in developing the partnership (grants) manual and other policy documents for HFG/K at the time of the course and did not have the freedom to attend. However, this training is rescheduled to take place during the next quarter.

1.7

Coordinating meetings of HFG governing bodies and advisory boards, implementing partners and the private sector During the quarter HFG/K convened various coordinating meetings which included:  October 8 - meeting of directors of USG implementing partner organizations to update them on HFG/K, the AIDSTAR mechanism and engage them in discussion for partnering on future work;  November 2-4 – meeting of technical officers from USG implementing partners to review the AIDSTAR mechanism, collect input on the HFG/K draft strategic plan, foster communication guidelines and review of other proposed implementation activities;

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 November 12 –quarter 1 review meeting with USAID;  November 23 – meeting of BCC experts to provide input on the media strategy;  November 24 - meeting of the M&E technical advisory group to review the proposed PMP; and  December 2 – KSC Meeting. HFG/K also participated in a variety of meetings throughout the quarter including: a meeting convened by NACC to discuss HIV prevention among IDUs and meetings convened by NASCOP to plan for the HTC RRI and the World AIDS Day celebrations. Following these meetings, the need for HFG/K to convene continuous meetings of relevant government ministries and governments to provide updates on HFG/K and clarify their support was noted and will be fostered in quarter 3. HFG/K also attended USG convened M&E meetings for partners where presentations of the HFG program were made. Work on constituting the Board of Directors including the identification of Board Members and invitation to become Board Members did not commence this quarter as planned since work was still ongoing with the law firm about the type of possible legal registrations. Also the identification and formation of Youth Advisory Committees did not begin in Quarter 2 as we waited to finalize specific locations in the regions. 1.8

Register HFG/K as a legal entity PATH contracted Hamilton, Harrison & Mathews (HH&M) law firm to undertake the legal registration for HFG/K. The deliverables will include an analysis of legal registration possibilities and projected registration timelines. HFG/K will begin to firmly explore these options, as well as drive the necessary activities to initiate this registration process in quarter 3.

1.9

Refine branding and marking strategy for HFG/K and G-Pange In quarter 1, a meeting with USAID and HFG/K reviewed the branding guidelines as specified in the contract. A variety of modifications were agreed upon. HFG/K will write up the summary of those changes and they will be included in the next contractual modification. It has also been agreed that branding guidelines are required for implementing partners and these will be completed in the course of next quarter.

1.10

Coordinate USG implementing partners undertaking HFG/K activities A breakfast meeting with the senior management officials of implementing partners was held Friday October 8, to re-introduce HFG/K, provide an update on the AIDSTAR mechanism, as well as discuss how implementing partners can better work with HFG/K in the future and benefit from the opportunities HFG/K can provide. This meeting was very useful in addressing coordination issues with implementing partners. The senior management meeting was followed with a meeting of nominated technical representatives from each of implementing partner technical representatives. This event provided an opportunity for key players at the technical level to come together and learn more about the AIDSTAR mechanism and to agree on how to coordinate

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technical areas of the partnership. This group also reviewed and provided input the HFG/K strategic plan, media strategy and various HFG/K activities including G-Jue, GATE and Shuga. A subsequent follow on meeting planned for December did not take place due to the unavailability of IPs. 1.11 Support the establishment of HFG/K office The new HFG/K office space in the Laiboni Center on Lenana Road was secured during the last quarter. The lease officially began October 1, 2010. As mentioned earlier in this report, a contractor for renovations (Specialized Aluminium Renovators, Ltd) was identified after a competitive bidding process to conduct the renovations on the Laiboni office space. During quarter 2, the paperwork was submitted to PATH headquarters for review and approval. Once approval is received from PATH, a subcontractor approval request will be submitted to USAID. Unfortunately, this approval process has taken longer than anticipated, creating a delay in the commencement of renovations. We expect work on the renovations to commence in the course of quarter 3 and anticipate the office will be ready for occupation at the beginning of quarter 4. In the interim, HFG/K has temporarily moved to ACS Plaza. The assessment of HFG/K office equipment and furniture, as well as the identification of additional required materials was completed. The procurement process for these items commenced and the supply is expected in time for the completion of the office renovations. The procurement process for three vehicles for the HFG/K is ongoing; the duty waiver and approval request was sent to USAID in December. Eighteen laptops and software licensing were procured and some allocated to current staff, while plans for transition of phone lines and internet access to the temporary office were completed during the quarter. 1.12

Establish administrative/financial framework for HFG/K & build capacity of staff to manage systems independently The HFG/K project policies and procedures manual was developed by the Partnership Manager. This document, along with the existing Accenture documents with proposed policies, will help form a starting point for the establishment of HFG/K administrative and financial framework. In quarter 3, with the Finance Advisor on board this work will commence in earnest. The Partnership Manual, outlining the policies and procedures for grant-making and supervision, was developed and submitted on to USAID for approval on October 29, 2010.

1.13

Develop & submit quarterly reports Quarter 1 report was submitted on October 7, 2011 and presentation of the same was held at USAID on November 12, 2010.

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Table 1. Component 1: Strengthen HFG/K’s capacity to support and execute a transition plan to a self-sustaining entity Planned Activities for quarter ending Dec 31, 2010.

Activities carried out

1.1 Devise transition plan from FHI administration to PATH

Implementation of transition plan continued including: - Identified of contractor for renovations & awaiting approval - Transfer of HFG/K to temporary office space at ACS Plaza - Transferred hosting of HFG email addresses to PATH server & establishment of email addresses for new staff - Continued back up of HFG/K files - Initiated establishment of new phone numbers for HFG/K inventory assessment completed. - Procurement process for additional office furniture / equipment initiated. - Initiated waiver request for procurement of 3 vehicles

Explanation for any variance

Challenge or otherwise factors facilitating achievement of targets

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Proposals to address challenges on replicate successes

Follow on activity

----Contractor for renovation will require 10 weeks to complete renovations of the new office space once contracted. Slow approval process delayed plan target to move into new office at beginning of January.

Waiting for PATH headquarters & then will forward for USAID approval.

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1.2 Develop annual work plans and matching budget for year one 1.3 Establish governance structure for HFG/K

This activity took place last quarter.

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Waiting for USAID approval of the work plan.

Governance strategy submitted to USAID on Oct. 8 after considerable input.

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Waiting for USAID approval of governance strategy and partnership manual. Plans to review the governance structure are in place for the HFG/K Orientation Meeting in Washington, DC in January 2011.

Partnership Manual submitted to USAID on Oct. 8 for review and approval. 1.4 Refine and finalize the 5-year strategic plan for HFG/K

Work commenced on refinement of existing strategy undertaken by consultant with input from IPs and KSC. HFG/K M&E team developing PMP with consultation from M&E Advisory Group. Extension request submitted to USAID for a submission date of December 10 vs. October 31.

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The consultant hired to draft the strategic plan struggled with aptly capturing input and vision for this document, despite numerous consultations and dedicated time to the matter. Given situation, further time will be required to finalize the document to the satisfaction of all stakeholders.

In early December, it was decided that the Acting COP & Interim Executive Director would work on refining the document in 2011. The upcoming HFG/K Orientation Meeting in Washington, DC in January will provide a forum for additional discussion and feedback on this strategy and the new HFG/K Country Director will take lead in this activity.

Strategic plan will be finalized and submitted to USAID in quarter 3.

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1.5 Expansion of HFG staff

1.6 Building capacity of HFG/K

Interview & selection process for 7 positions were concluded this quarter. - Country Director - Finance Advisor - Event Officer - Web Designer/ ICT officer - Communication Manager - Media Officer - Driver The Senior Program Manager position became vacant in December after a resignation. Review of job descriptions. Initiation of performance process for PATH staff.

The chosen candidate for the Media Officer turned down the offer necessitating a new process.

A review of possible candidates from a similar PATH posting will occur for the media officer. Depending on need, the position may be readvertised.

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The position of Media Officer will be filled in quarter 3.

This position will be advertised and filled in quarter 3. ------

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------Performance review for HFG/K staff. Grants manager was to attend training on USAID contracts & grants in Oct.

Grants manager did not attend training in Oct. do to conflict with required work.

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Grants manager will attend training in February 2011.

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1.7 Coordinating meetings of HFG governing bodies and advisory boards, implementing partners and the private sector

Breakfast meeting for Directors of USG IPs

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2 day meeting for Technical Advisors of IPs

Additional IP meetings and KSC will occur. Youth Advisory Committees will be constituted as APHIAplus begins. The Board of Directors will begin meeting, once established

Quarter 1 Review Meeting with USAID BCC expert meeting to discuss media strategy M&E Advisory Group meeting for PMP KSC meeting HFG/K participated at other government meetings convened by NACC and NASCOP. Identification and invitation of Board of Director meetings has not yet commenced.

1.8 Register HFG/K as a legal entity

Law firm contracted to pursue registration of HFG/K

Awaiting final decision on legal registration process for HFG/K based on evaluation of options. ------

Possible Board candidates to be discussed at Jan/Feb HFG/K Meeting in Washington, DC. Followed by initiation of registration.

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Law firm will provide options for legal registration. Analysis of options and decision on legal registration Necessary paperwork created & registration pursued.

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1.9 Refine branding and marking strategy for HFG and GPange 1.10 Coordinate USGimplementing partners undertaking HFG/K activities

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Make modifications to branding guidelines. Establish branding guidelines with IPs

Meeting with directors of implementing partners held on October 8, 2010.

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Additional IPs meetings will continue in quarter 3.

Renovations will require 10 weeks. Work can not begin until USAID approves contractor.

Temporally space to house HFG/K office at ACS Plaza 3rd Floor.

Office renovations will commence when contractor approved. We hope new office will be ready for occupation at beginning of quarter 4.

Implementing partners’ technical committee held November 2-4, 2010. M&E advisory committee meeting held on Nov. 24.

1.11 Support the establishment of the HFG/K office

Office space secured.

Contractor for renovations identified Procured additional office equipment and furniture

Contractor awaiting approval by PATH headquarters.

Equipment/furniture should arrive and be in place at beginning of quarter 4, if not earlier.

19


1.12 Establish administrative /financial framework for HFG/K and build capacity of staff to manage systems independently

HFG/K Project policies and procedures developed.

1.13 Develop & submit quarterly reports

Quarter 1 report submitted on October 7, 2010

Further review and establishment of administrative/financial framework will commence with arrival of Finance Advisor in quarter 3.

-----

-----

-----

Quarter 2 report to be submitted in January.

Presentation to USAID on Quarter 1 took place November 12, 2010.

20


Component 2: Support development and implementation of a youth HIV prevention media strategy, including prevention with HIV-positive youth 2.1

Formative assessment for media campaigns The HFG/K M&E team has planned multiple M&E tasks including a media campaign formative assessment and the project baseline assessment. The team therefore will enlist support of consultants in executing some tasks related to these assessments especially field work and logistics. The team will retain overall responsibility for the technical design, oversights on implementation coordination and quality assurance. Ten research firms were identified from PATH’s list of consulting firms and also references by peer organizations. The firms attended a briefing on the formative assessment terms of reference. As part of the competitive bidding process, interested firms were requested to submit their written proposals and make an oral presentation of the same. Guidelines on the selection criteria for the firm were developed and a selection panel constituted. Out of the ten firms that attended the briefing, nine submitted their bids and made oral presentations to the panel which scored them according to the selection guidelines. Thereafter, a contract for the winning firm was drafted and submitted to USAID for approval. Once the approval is received, the firm will be contracted to undertake the formative assessment in the next quarter. Meanwhile, activities whose implementation is heavily dependent on the findings of this assessment were rescheduled to accommodate the anticipated delays. These include the message development workshop.

2.2

Message development workshop This activity was rescheduled to the next quarter after the formative assessment is completed and results are available.

2.3

Development of media strategy In Quarter 1, a media consultant, Professor Kimani Njogu was engaged to facilitate the process of drafting a media strategy based on existing documents and inputs from HFG/K. In this quarter, the media consultant continued to get inputs from partners and various stakeholders through consultative meetings including an implementing partners’ technical working group (which included a special invitation for young people to provide their perspective), and a meeting of 8 BCC experts drawn from the Kenyan context. These experts included representatives from select implementing partners, media houses, a digital media firm and a research firm. The media strategy is continuing to evolve. Current thinking suggests the importance of building a stronger foundation for HFG/K with a communication strategy, within which the media strategy would be one component. The consultant may be re-directed to facilitate the completion of the work on the understanding that the findings of the formative assessment will be factored in the strategy. 21


2.4

Development of media campaign products A brief for advertising agencies was circulated to potential advertising agencies and experiential firms on 8th of November. The agencies were invited to an informational meeting on the 15th of November where the brief was presented and discussed. A total of 21 representatives from 10 agencies attended the meeting and were invited to ask questions for clarification. Of the 10 agencies that attended the briefing, 7 submitted proposals. A guideline for evaluating the proposals was developed and a review panel of 4 people was constituted. The 7 written proposals were reviewed individually by each panelist and ranked based on the scoring criteria. Agencies that scored more than 55 points qualified as final candidates. Three agencies, McCann, Mondeas and Ogilvy qualified for this last round that was conducted on the 29th and 30th of November. Some feedback was provided to each agency and they were asked to make a presentation to the panel for a deeper understanding of their proposal and creative concepts. These presentations took place during a visit to their offices to establish physical presence, agency environment and technical capacity. These presentations and the overall proposal/concept were again scored by the panel in a group discussion held shortly after. Ogilvy emerged as the successful candidate for the work. Since this time, several meetings have been held with the agency to negotiate contract details and terms. These are still underway and pending USAID approval, we hope to finalize contractual arrangements in quarter 3 and begin work.

2.5

Development of radio program A review of available information on the radio programs consumption by youth initiated during the previous reporting period continued during this quarter. Meanwhile, guidelines on the procedure for competitive selection and training of youth radio program presenters were drafted. During this period, consultation meetings were held with Internews, an international media training institution operating in 35 countries and funded by USAID to provide training to journalists reporting population and health issues. Internews has provisionally accepted to provide training to youth radio presenters once identified by the project. Discussion on customizing the training curriculum was initiated and the curriculum will be finalized in the next quarter, to be in line with the program and media strategy. Steps to initiate the identification process of potential youth radio program presenters was initiated through contact with heads of departments of mass media training institutions for possible recommendations. By the end of the reporting period, a total of 72 youth had been identified from five of these institutions as potential candidates for radio presenters. HFG/K will work with implementing partners, popular youth radio stations and advertising agencies to implement the final casting process for the radio presenters in quarter 3.

22


2.6

Sponsoring a youth column in a newspaper magazine HFG/K staff held meetings with representatives from the Standard Group to discuss possible collaboration on youth columns in the Standard’s Pulse and New Generation Magazines. The meetings involved the editors of the Pulse Magazine, a pull-out in the Friday edition of the Standard Newspaper targeting the older youth and the New Generation, a pull-out in the Sunday edition that targets 10-14 year-old youth. During these meetings, the Standard Group expressed interest in forging a partnership with HFG/K to reach both the 15-24 and the 10-14 year-olds with HIV prevention messages. The Standard Group team was tasked to draft a proposal that will be shared with the HFG/K staff for review and later form the basis for the partnership. Meanwhile, the discussions with Internews also centered on training young print journalists who could be involved in writing articles in the Pulse and New Generation magazines. Internews also promised to provide training to the journalists for online writing. HFG/K staff also initiated discussions with staff from the Insyder Magazine— another popular magazine with the youth— to discuss possible collaboration in supporting a youth column in addition to promoting G-Pange philosophy online. Future discussions will explore collaboration on multiple platforms that reach the youth. HFG/K will work with the implementing partners, media training institutions and the popular youth magazines to select youth writers and photo journalists who will be trained to service these youth columns.

2.7 Media Briefings The development of media resource pack on HFG/K and G-Pange concepts will be initiated in the next quarter once the strategic plan is refined and media strategy is in place. 2.8

Media Products (materials and merchandize production and distribution) The HFG/K project received an initial consignment of 20,000 wristbands produced with support from the implementing partners shown in Table 2.1. In addition, 1,000 copies of the G-Jue registers were also produced in support of the G-Jue 1 million campaign. These registers provide a way to capture the distribution of wristbands at testing and counseling centers where the bands are given out and collect basic contact information (telephone number and email) for the youth. The registers do not in any way capture information about HIV status. Implementing partners will share this information with HFG/K and who will use it to establish a G-Pange database for communicating with youth in the future. An initial consignment of 18,100 wristbands and 45 registers were distributed to the implementing partners as detailed in the table below. By end of December APHIA II Coast reported having distributed wristbands to 1,219 youth (637 males and 579 females) and submitted the register sheets. Reports were yet to be received from other partners.

23


Table 2a. G-Jue wristband and registers distributed during the G-Jue campaign

Partner 1 2 3. 4 5 6 7 8 9

APHIA II Coast AHIA II Rift Valley NOPE ICL APHIA II Western APHIA II Eastern AHIA II Nairobi LVCT PSI TOTAL

Wristbands distributed 8000 1000 1000 1000 2000 2000 1000 2000 100 18,100

G-Jue registers distributed 10 copies 5 5 5 5 5 5 5 45

The balance wristbands consignment of 480,000 pieces was received in the country late in the quarter due to delays in shipment. These will be distributed in quarter 3 alongside the 955 registers not distributed during this period. Due to the success cited by implementing partners on reaching youth through G-Jue campaign, the GoK decided to incorporate G-Jue as the strategy for targeting youth in the December HTC RRI The project supported the G-Jue 1 million campaign with production of posters and stickers to promote the campaign as a build up to the World AIDS day celebration. A total of 30,000 posters and 50,000 stickers bearing G-Jue messages, were produced for use by implementing partners in mobilizing youth for HIV testing and counselling during and after the RRI. 2.9

G-pange branding and HFG marketing1

2.10

Shuga 1 roll-out and Shuga 2 development production and roll-out The project continued to support the distribution of Shuga 1 by sharing 100 copies of Shuga DVDs with youth though KISS FM radio station during the G-Jue campaign around World AIDS Day. The DVDs were distributed as prizes to the youth who called the station to share the best experience on HIV testing among the youth. A total of 3,000 copies of the MTV Staying Alive in a Box (SAIB) toolkits were received in October. The tool kit contained the Shuga DVD, video clips promoting HIV testing and 4 booklets that include discussion guides and reference manuals for use by youth peer educators in facilitating discussions. The toolkit was reviewed by the HFG/K team to determine how best it can supplement the existing peer education materials in use by implementing partners. Meetings to plan the production of Shuga 2 between HFG/K, UNICEF and MTV were held during this period. As a result, a proposal on partnership for production of Shuga 2

1

Activities under this activity line are scheduled for quarters 3 and 4

24


was jointly developed and discussed at the Partnership Evaluation Committee (PEC) meeting. By the end of the reporting period a number of budgetary issues were yet to be resolved by MTV. Once it is resolved the proposal will be presented to the PEC for final review. 2.11

Virtual media interventions The process of identifying virtual media interventions was initiated as part of the media strategy and was ongoing at the end of the report period.

2.12 – 2.17 Complementary regional media activities2 2.18

World AIDS Day Interventions The HFG/K staff and implementing partners were core members of the NASCOP World AIDS Day planning meeting at the national level and participated in the planning meetings convened by the Department of Health and Nairobi City Council. At the NASCOP meeting, both Provider Initiated Testing and Counseling (PITC) and G-Jue campaign were identified as the Rapid Results Initiative (RRI) strategies for accelerating HIV testing around the World AIDS Day celebration period. The RRI campaign started on November 15 and ended on December 10, 2010. A special meeting was held with all the Provincial AIDS and STD Coordinators (PASCOs) to set up the provincial targets for HTC during the RRI period and to strategize on how the campaign will be conducted and supported. HFG/K staff gave an overview of the HFG/K program and the planned activities to promote the G-Jue 1 million campaign during the RRI period. HFG/K supported the Government of Kenya’s RRI to promote the G-Jue 1 million campaign and worked in collaboration with PSI and other implementing partners. Specifically, the following were accomplished:  

2

Five newspaper advertorials featured in the local dailies with messaging encouraging the youth to know their status (see Appendix 1&2); Ten local radio stations across the country namely Homeboys FM, Ghetto FM, Star FM, Kass FM, Coro FM, West FM, Pwani FM, Radio Citizen, Mbaitu FM and KISS FM aired 280 radio spots and conducted a total of 95 interviews with representatives from various implementing partners, celebrities and VCT counsellors to market and support the G-Jue 1 million campaign;

Activities under this activity line are scheduled for quarters 3 and 4

25


Five regional road shows branded with G-pange and G-Jue banners were simultaneously conducted in Nairobi, Western, Coast, Eastern and North Eastern on World AIDS Day to encourage HIV testing for youth in these regions. These road shows were supported by both PSI working closely with the Provincial AIDS Coordinators while the promotional and branding materials were supplied by HFG/K. These included 10,000 G-Jue stickers, 15,000 posters and 200 G-Pange T-shirts.

HFG/K also distributed 300 posters and 200 stickers to the Nairobi City Council’s ‘One Stop Shop’ youth centre to promote G-Jue 1 million campaign during the RRI period. U-TENA, a slum-based youth group in Mukuru with a membership of 20 youth was supported to perform at the US Embassy during the World AIDS Day event organized at the Embassy. Mizizi, a youth group in Embakasi was supported with Tshirts through Hope World Wide Kenya when they organized a beauty pageant in December dubbed Mr. and Miss Emba to sensitize the youth in Embakasi on HIV prevention and mobilize for HIV testing where 97 youth tested during the event. HFG/K staff presided over the event as chief guest and received special recognition for the support provided.

26


ď‚°

In order to ensure that HIV testing is continuously provided to the youth during the RRI period, the project supported 3 VCT counselors from the National Youth Service to provide HCT services at the Ministry of Youth and Sports’ Resource Centre up to December 10.

27


Table 2b. Component 2: Support development and implementation of a youth HIV prevention media strategy, including prevention with HIV-positive youth Planned Activities for quarter ending Dec 31, 2010.

Activities carried out

Explanation for any variance

Challenge or otherwise factors facilitating achievement of targets

2.1 Formative assessment for media campaign

Research firm competitively selected

Development of methodology and data collection cannot ensue until contractor approved.

Unanticipated lengthy approval process for contractor

How do you propose to address challenges on replicate successes

Contract research firm once approval is received Initiate development of assessment & methodology with considerable HFG/K input

Awaiting USAID approval on contractor 2.2 Message development workshop with key stakeholders

The formative assessment was awaiting clearance

2.3 Develop media strategy

Message development workshop not conducted due to unavailability of formative assessment findings Input on the media strategy gathered from technical representatives of IPs, small group of identified BCC experts and the proposed advertising agency

2.4 Development of media campaign products

Developed creative brief for advertising/experiential agency.

Process of contracting agency not completed

Initiated and completed competitive bidding process for agency including selection criteria

Still awaiting input from the formative assessment

Describe any follow on activity

-----

Further internal discussion highlights need to first have a communication strategy of which the media strategy is one piece. Process of finalizing negotiations on terms of contract taking longer than anticipated. Agency must also undergo approval process for contracting

-----

Message development workshop conducted once formative assessment results are available

Taking a step back to first ensure a solid communication strategy is in place using STTA from PATH

Communication strategy developed. Media strategy refined as a piece of this broader strategy. Validate with findings from the formative assessment inputs and submit to USAID. Finish negotiations with agency.

-----

Draft subcontract. Submit to PATH & then USAID for approval

28


Planned Activities for quarter ending Dec 31, 2010.

Activities carried out

Explanation for any variance

and interview team.

Challenge or otherwise factors facilitating achievement of targets

How do you propose to address challenges on replicate successes

with PATH and USAID

Describe any follow on activity

Once finalized, development of media products can commence.

Presentation by advertising agencies. Ad agency selected and negotiations ensued. 2.5 Development of radio program

Guidelines on radio program development completed Media training institutions contacted for potential presenters and training,

Radio presenters casting process not completed Radio station not identified because formative assessment was required to confirm what radio stations were preferred by youth

-----

-----

Customized training curriculum will be finalized in quarter 3 in readiness for training

Training curriculum was discussed and a draft crafted

2.6 Sponsoring a youth column in a newspaper magazine

Held discussions with Standard Group on possible collaboration on youth columns in the Standard’s Pulse and New Generation Magazines.

Casting to be completed in collaboration with radio station once identified and implementing partners in place especially the APHIA plus

-----

-----

-----

HFG/K will work with the implementing partners, media training institutions and the popular youth magazines to select youth writers and photo journalists who will be trained to service these youth columns.

29


Planned Activities for quarter ending Dec 31, 2010.

Activities carried out

2.7 Media briefing

Media briefing did not take place

2.8 Materials and merchandize production and distribution

Explanation for any variance

The development of media briefings was not initiated awaiting finalization of the strategic plan and the media strategy

Challenge or otherwise factors facilitating achievement of targets

How do you propose to address challenges on replicate successes

-----

-----

500,000 G-Jue wristbands received,

Follow up with partners for the final payment

Describe any follow on activity

Other materials to be developed once ad agency is contracted

1000 G-Jue registers produced, 30,000 posters reproduced, 50,000 stickers reproduced Other materials for campaign not yet under development

2.9 G-pange branding and HFG/K marketing

2.10 Shuga 1 & development of Shuga 2 production and roll out

Development of general marketing materials for HFG/K did not take place

IPs continued to mobilize youth to view Shuga I

Advertising agency that will support production of other campaign materials was identified and was waiting to be contracted and begin work. Advertising agency that will support development of these materials was identified and was waiting to be contracted.

-----

-----

-----

100 copies of Shuga I

30


Planned Activities for quarter ending Dec 31, 2010.

Activities carried out

Explanation for any variance

Challenge or otherwise factors facilitating achievement of targets

How do you propose to address challenges on replicate successes

Describe any follow on activity

distributed to youth through KISS FM 3,000 copies of SAIB received from MTV

SAIB toolkits not distributed to partners

Tool awaiting peer educators TOT once the APHIA plus partners are fully established and ready for distribution

Meetings for planning and negotiating PPP for Shuga II development underway

2.11 Virtual Media Interventions

2.12Road shows

2.13 Youth bashes

2.14 GATE festival

2.15 G-Bases pilot sites

The process of identifying virtual media interventions was initiated as part of the media strategy. Activity scheduled to commence in quarter 3

-----

-----

-----

-----

-----

-----

Activity scheduled to commence in quarter 3

-----

-----

-----

Activity scheduled to commence in quarter 4

-----

-----

-----

Activity scheduled to commence in quarter 3

-----

-----

-----

31


Planned Activities for quarter ending Dec 31, 2010.

Activities carried out

2.16 Gender/ Stigma sensitivity meeting

Activity scheduled to commence in quarter 3

2.17 Engaging secondary audiences 2.18 World AIDS Day Interventions

Explanation for any variance

Challenge or otherwise factors facilitating achievement of targets

How do you propose to address challenges on replicate successes

-----

-----

-----

Activity scheduled to commence in quarter 3

-----

-----

-----

Participated in GOK/NASCOP Dec HTC RRI planning meetings

-----

-----

-----

Describe any follow on activity

Supported mobilization of youth through mass media and road shows for HTC RRI and the WAD activities

32


Component 3: Support HFG/K to coordinate activity planning and funding between one or more international or Kenyan privatesector firms and PEPFAR-implementing partners 3.1

Work plan meetings3

3.2.

Develop PPP Implementation Guide This process was initiated in quarter 1 and carried through quarter 2. It involved an extensive literature review, discussion with HFG/K Kenya staff, OGAC and USAID Kenya staff to understand the content, nature of PPP guide and expectation of partners on the content and usage of the guide. Subsequently, a PPP implementation guide was developed and presented for review by HFG/K staff and KSC on November 19, and 25, 2010 respectively. The PPP guide was submitted to USAID on the November 29, 2010.

3.3.

Engagement with implementing partners to establish gaps and needs for future PPPs. Engaging with implementing partners, by way of meetings, started in quarter 1 and continued through quarter 2. These meetings were held with National Organization of Peer Educators (NOPE), Hope World Wide Kenya (HWWK), Liverpool VCT (LVCT), AmericaShare and I Choose Life (ICL). Opportunities for PPP development were identified in prevention, economic empowerment, counseling and testing and girl child empowerment. Partners ranked these as priority needs on the ground. Plans to have a meeting with other IPs in December were pushed forward to next quarter. We will also consider carrying out regional meetings with other PEPFAR partners to assess needs and gaps on the ground.

3.4.

Detailed mapping of private sector companies’ interests, records and resources. A mapping tool for companies’ interests, records and resources has been developed. This tool will capture companies’ information on their involvement in youth health programming and other CSR activities and general information about the company. Mapping will help in selection of companies to be approached for PPP negotiations. Mapping of companies has been initiated and will continue into quarter 3. The first companies to be mapped were GBC members in Kenya and will be followed by members of the umbrella bodies such as KEPSA, FKE, KHBC and KAM among others.

3.5 3

Development of PPP marketing and communication materials

GBC participated in the project work plan meetings and was reported in the last report

33


Draft marketing and communication materials were developed and have been reviewed internally by the GBC team. These materials include a brochure on the partnership, a one pager on PPPs and web-based write-up on the partnership. These documents will be reviewed by all the partners to ensure that they are aligned with the strategy and that they conform to the HFG/K branding guidelines and contain appropriate language. 3.6.

Convening of outreach/marketing meetings Within the quarter, GBC continued to network with companies for possible collaboration on a variety of fronts. During a recent GBC conference in South Africa Julie Cege (HFG/K STTA) met Ms. Kornelia Semmelink –Project Administrator Development in Africa of the NBA Africa office. The NBA has a partnership with Coca Cola East & Central Africa and the Kenya Basketball Federation. The discussion focused on areas that HFG/K and NBA can collaborate such as G-jue (encouraging the youth who are trained by NBA to know their HIV status) and also G-kinge (providing HIV&AIDS prevention information to the same youths). The NBA is a good brand to co-brand with Gpange because of its appeal to youth. While Julie Cege was at the GBC conference in South Africa she met Jean Marion Aitken, Senior Health & HIV/AIDS Adviser for DFID Kenya in which Ms. Aitken expressed DFID’s keenness to collaborate with HFG/K in its work on adolescents and HIV&AIDs in Kenya including the possibilities of co-funding HFG/K activities. This quarter, GBC initiated preparations for private sector engagement at a meeting in London in quarter 3. The 3 day meetings were part of GBC Global calendar of private sector engagement. However, after consultation with CARDNO and OGAC, it was agreed that future presentations on PPPs should only be done after the program strategy is completed in quarter 3. It is planned that Kenya private sector engagement will commence in quarter 3.

3.7

Broker PPPs A draft PPP strategy to guide the approach of PPP identification and formation of strategic PPPs was developed during this quarter. The strategy was reviewed by the HFG/K team and input given by OGAC and USAID teams. This PPP Strategy is a subset of the HFG/K Strategic Plan. It will be reviewed more thoroughly at the upcoming HFG/K Orientation meeting in DC in quarter 3, after which it will be finalized and adopted. In the interim, the only outreach to the private sector being conducted is informational meetings with those companies who express interest in the endeavor. After the PPP Strategy is agreed upon and firmly in place in quarter 3, more aggressive outreach efforts will be conducted. During the quarter exploratory discussions on possible PPPs were held with different companies and organizations. Among them, seven PPPs are at concept

34


development stage as shown below. The concept stage is usually the second stage of the PPP development. The first stage is the discussion with the partner to find out the interest and the objective of the project. The concept outlines the idea of the project as well as the objectives that it hopes to meet. If the concept is acceptable, the partner is requested to develop a more detailed proposal which is presented to the Kenya Steering Committee at stage 4. Once the input from the KSC is incorporated then the project (PPP) is presented to USAID with request for approval.  MTV Shuga 2: Discussions with MTV on Shuga 2 have commenced. A proposal, jointly developed by HFG/K, UNICEF and MTV, has been finalized. PEC team reviewed the initial concept and agreed that it met the criteria. There were however additional questions on the budget which HFG team and MTV were reworking to ensure all costs from production to rollout were captured. Once everything is agreed the proposal will be presented to KSC for review and recommendation to submit to USAID for approval.  SC Johnson: This PPP is on economic empowerment through job creation for outof-school youth providing community cleaning services. The aim is to create 2,000 jobs in 2 years in the Nairobi, Kisumu and Mombasa areas, which are also some of the HFG/K focus areas. SC Johnson submitted a concept paper on November 18, 2010, which was reviewed the HFG team and feedback on this first draft was provided. They were requested to rewrite the concept and submit it for review.  ILO/ youth entrepreneurship project: International Labor Organization (ILO) is interested in developing a partnership around youth economic empowerment, child labor prevention and entrepreneurship training for youth in and out of school. HFG team met with the ILO team on October 28, 2010. They plan to reach 8,000 young people in 6 geographical locations in Kenya. ILO team already developed a draft concept which HFG/K team is looking at. If the concept meets our criteria ILO will be asked to develop a full proposal. Kuoni Private Safaris Tour Company: Kuoni is a Switzerland based company that has operations in Kenya. They have shown interest in working with girls in Kenya in a project focused on girls involved in child prostitution along the tour corridor, by reintegrating them in the community, taking them back to school and providing them with economic empowerment. Kuoni Foundation has already approved 150,000 USD per year for the project. Child Welfare Society of Kenya, whom Kuoni identified as its implementing partner, is in the process of developing a proposal.  Standard Group Magazines: Standard Group [SG] publishes the Standard daily newspaper that has a weekly youth magazine and a children’s magazine called Pulse and Generation Next respectively. HFG/K proposed a partnership to SG in

35


which SG will provide column space in the two magazines to publish interactive articles for youth and children. In quarter 2, HFG/K shared a concept template with SG and held a meeting with the team to discuss their contribution and gain a better understanding of each other’s expectations. We await the concept paper from the SG team.  Micato Safaris HURU: HURU is a re-usable sanitary pad for girls. A product of Micato Safaris and AmericaShare, HURU is developed mainly for girls from poor families and from hard to reach areas. Discussions held in New York between AmericaShare and GBC indicated that AmericaShare is exploring partnership prospects with various private sector companies who were willing to invest in HURU. HURU indicated it would craft a concept note once a private sector company was identified and then would submit it to HFG/K for further discussion about a PPP targeting young girls.  Proctor and Gamble/MOE. The PPP Advisor and the PPP Coordinator met with a team from P&G on November 1, 2010. The meeting was an opportunity to share information about HFG/K, as well as the corporate social responsibility interests of P&G. P&G suggested a partnership that could foster young girls to remain in school via the provision of sanitary pads. They currently provide 20,645 girls in poor rural and urban areas with sanitary napkins. P&G was requested to put together a concept paper and submit it to HFG/K for further discussion. However given the potential clash with competing sanitary products, HFG/K must consider how to manage these partners. 3.8

Completion plan for on-going PPPs Development of a completion plan for the on-going PPPs was initiated in quarter 1. A detailed completion plan for the status and future completion of two ongoing HFG/K PPPs (Warner Bros. with the Pamoja Mtaani video game and Emory with the Mukuru Community Health Assert Mapping) was outlined and submitted to USAID. Warner Bros. PPP is almost at the close-out stage. What remains is the shipping and distribution of 74 computers with the Pamoja Mtaani video game from Washington, DC to Kenya. The process of shipping the computers commenced in the previous report period and is at advanced stage. A clearing agent was identified and a commercial invoice raised to facilitate lodging of the import declaration forms and commence the import process. The computers are expected in country by end of April 2011. Monitoring the Mukuru asset mapping has been quite a challenge for us because we are not privy to the entire contract details including some of the deliverables and their corresponding timelines. However the 2 deliverables we are aware of, and have been monitoring; community training manuals and the uploading of the map on GIS, will be followed up in the next quarter.

36


Table 3. Component 3: Support HFG/K to coordinate activity planning and funding between one or more international or Kenyan private-sector firms and PEPFAR-implementing partners Planned Activities for quarter ending Dec 31, 2010.

Activities carried out

3.1 Participate in the Work plan meeting

Activity conducted in quarter 1

-----

-----

3.2. Develop PPP Implementation guide.

PPP implementation guide was developed, reviewed by KSC and submitted to USAID on 29th Nov 2010 4 implementing partners have been engaged. Economic empowerment, girls’ empowerment, prevention and Care and Treatment are the priority gaps indentified. A mapping tool for companies’ interests, records and resources has been developed. Mapping of companies has been initiated and will continue into quarter three. Drafts marketing and communication materials has been developed and are under review internally by

-----

Cooperation by all teams involved in reviewing and giving feed back in time.

-----

-----

-----

on-going

-----

-----

-----

on-going

-----

-----

-----

on-going

3.3. Engage with HFG implementing partners to establish gaps and needs for future PPPs.

3.4 Detailed mapping of companies’ interests, records and resources.

3.5 Development of PPP marketing and communication materials

Explanation for any variance

Challenge or otherwise factors facilitating achievement of targets

How do you propose to address challenges on replicate successes -----

Describe any follow-on activity

-----

-----

-----

37


Planned Activities for quarter ending Dec 31, 2010.

Activities carried out

Explanation for any variance

Challenge or otherwise factors facilitating achievement of targets

How do you propose to address challenges on replicate successes

Describe any follow-on activity

GBC team 3.6 Convening of outreach/marketing meetings

Plans are underway to convene marketing meetings in Nairobi.

-----

-----

-----

on-going

3.7 Broker PPPs

Discussions with 7 potential partners are on-going A detailed status report and a completion plan for the uncompleted PPPs (Pamoja mtaani video game and Mukuru health assert mapping) was outlined and submitted to USAID

-----

-----

-----

on-going

-----

-----

-----

3.8 Completion plan for ongoing PPPs

38


4. Monitoring and Evaluation 4.1

Develop and implement a performance monitoring and evaluation plan for additional geographic areas and the national mass media campaign During the report period, the HFG project continued developing strategies for tracking performance of the HFG/K, as follows: M&E consultative groups: The project held internal consultative meeting with PATH and HFG/K M&E staff to review planned activities. Consultative meetings were held with Washington Omwomo and Lizie Ojowi of the USAID SI team, Gilbert Aluoch of CDC GAP M&E team and Edward Kunyanga and Salentine Shannon, of the APHIA II evaluation team. The meetings provided valuable information and guidelines on the development of the PMP. A wider consultative group comprising of M&E specialists from partner organizations and stakeholders was convened to review the draft PMP. This meeting gathered input from implementing partners on how HFG/K’s M&E activities can be aligned to the KNASP III and PEPFAR frameworks, coordinated with USG partners and also acquire the necessary buy-in among the IPs. Furthermore, HFG/K M&E team had discussions with Albena Godlove of CARDNO Emerging Markets and Tijuana James A. Traore of the HIV-Free Generation Global Secretariat to develop strategies for alignment with HFG Global framework that would allow HFG/K to measure the impact of the partnership approach. CARDNO has convened a meeting in end of January and beginning of February 2011 to provide orientation on HIV-Free Generation. This meeting will also serve as a consultative forum for the development of an overarching framework for measuring the impact of the Public Private Partnership approach for the PPPs managed by CARDNO. Develop PMP and data collection tools: A draft PMP was developed and presented for review in a workshop attended by M&E specialists from implementing partner organizations. The draft was revised based on the input from the implementing partner M&E specialists and by the end of the report period the draft was awaiting further input and discussion from the proposed January/early February 2011 M&E meeting convened by CARDNO and also the finalization of the five-year strategic plan. (The PMP will be submitted as part of the five-year strategic plan). The project was also working with implementing partners to develop modalities of sharing social and health services data with HFG/K. The project will continue to involve partners in tools development in order to improve coordination of youth HIV prevention activities. Review of M&E tools will commence after the completion of the PMP.

4.2

Conduct baseline assessments Plan scope and design of the baseline assessment: The scope and design of the baseline assessment was developed in consultation with M&E experts from USAID and CDC,

39


APHIA II evaluation and presented for review to the M&E specialists from IPs. There was consensus to utilize more robust research design such as Lot Quality Assurance Sampling which will allow for comprehensive outcome monitoring of evaluation as well as tracking and assessing coverage with prevention messages and services in the four focus areas. Develop TORs, identify and contract consulting firm/body to conduct the baselines: The selection of a consultant firm to conduct baseline assessment was at an advanced stage by end of December 2010. Following the circulation of the terms of reference and call for expression of interest on this task that were circulated in the local media and on the internet, 8 consulting firms with their bases in Kenya submitted proposals. A PATH review team indentified 4 firms and invited them to make formal presentations. However, from this initial selection process the team concluded that none of the 4 applications had addressed the methodology or presented capable principle investigator as described in the terms of reference. Subsequently, all 4 firms were invited to submit revised proposals to address the shortcomings that were noted in the methodology section. Unfortunately, the revised proposals failed to show clear capacity of the applicant firms to fully contract the baseline, leading HFG/K M&E team to consider other opportunities such as subcontracting only part of the work to a private firm while retaining the control on technical process; and collaboration with USG partner organizations with strong research capacity to provide technical assistance. Subsequently the HFG/K M&E team contacted ICF Macro and Population Council, both being USG partners with leading expertise in monitoring and evaluation. The aim was to foster collaboration on HFG/K M&E process and seek further guidance on the possibilities of developing an evaluation to measure impact and ultimately, incidence for HIV. By the end of December 2010, Population Council was working on a proposal for partnership with HFG/K in conducting the baseline assessment. The planning for the baseline assessment will be finalized in early next quarter and data collection commenced after the refinement of the PMP. 4.3

Support specific PPPs M&E activities The guidelines on M&E requirements in the development of PPPs was developed and included in the HFG/K partnership management manual.

4.4

Conduct assessment of interventions and customer satisfaction studies Assessment of interventions and customer satisfaction studies will be conducted later in year one when activities are expected to be operational.

4.5

Conduct routine monitoring and reporting on HFG/K project activities HFG/K held coordination meetings with M&E specialists of IPs to discuss the sharing of data with HFG/K that will be used to quantify the value-add of HFG/K to partners’ youth HIV prevention work. There was general consensus that IPs will provide HFG/K with data on clearly defined activities that will be identified.

40


Table 4. Monitoring and Evaluation activities Planned Activities for quarter ending Dec 31, 2010.

Activities carried out

4.1 Develop and implement monitoring and evaluation plan for additional geographic areas and the national mass media campaign

Consultation with M&E experts was ongoing. Development of PMP in progress.

A meeting of M&E Advisory group to review PMP was held on Nov. 24 4.2 Conduct baseline assessments

TORs for selection of consultant developed and selection of consulting firm begun.

4.3 Support specific PPPs M&E activities 4.4 Conduct assessment of interventions and customer satisfaction studies 4.5 Conduct routine monitoring and reporting on project activities

Developed guideline on M&E for PPP grants. No activity scheduled for the report period. Routine monitoring and evaluation of ongoing activities conducted: o Shuga o G-Jue 1 million campaign

Explanation for any variance

-----

Challenge or otherwise factors facilitating achievement of targets -----

Proposals to address challenges on replicate successes

-----

-----

-----

PMP will be refined during the orientation meeting convened by CARDNO

Pending refining

-----

Consulting firm not selected

---------

Data on G-jue was received from APHIA Coast

-----

Proposals by consulting firms did not meet some crucial requirements in the TOR ( articulate the desired methodology and lacked skilled principle investigator) ---------

Data reporting affected by close out of APHIA II

Follow-on activity

Discussions with USG partner organizations with bias on M&E were ongoing

---------

HFG/K is working closely with IP M&E specialists to develop a relationship on data

Finalize selection of firm/organization to conduct baselines. Possibly collaborate with Pop. Council (who have indicated interest) in conducting the baselines with biomarkers for measuring incidence. ---------

HFG/K will develop data sharing protocols describing the type and format

41


Planned Activities for quarter ending Dec 31, 2010.

4.6 Production of printed materials for monitoring and evaluation

Activities carried out

o Pamoja mtaani video game o National Youth Week activities There was no production of printed materials during the quarter

Explanation for any variance

-----

Challenge or otherwise factors facilitating achievement of targets

-----

Proposals to address challenges on replicate successes

Follow-on activity

sharing

of data on specific activities -----

-----

42


5. Financial Report The total actual/reported expenditure for the quarter was US$ 249,043.76. The cumulative actual/reported expenditure from project start date to November 30, 2010 was US$ 415,352. Total cumulative reported and accrued expenditure was US$ 616,148 representing a burn rate of 3.0% of total estimated project cost and 12% of total obligated funds. The balance of US$ 4,579,933 is sufficient to cover activities through the end of the next quarters.

43


Table 5. Financial report Name of Partner: Name of Project:

PATH Partnership for an HIV-Free Generation

Agreement Number:

GHH-I-00-07-0061-00

Total Estimated Cost:

20,483,981

Obligated Funds

5,196,081

Future Mortage

15,287,900

Project Start Date:

August 2, 2010

Project End Date:

August 1, 2012

Financial Status for the period ending:

31-Dec-10

Date Prepared:

6-Jan-11 Funding Source PEPFAR

A. Obligated Funds to date:

POP

MALARIA

CHILD SURVIVAL

TB

Avian Fluenza

Cost Share

TOTAL

5,196,081

-

-

-

-

5,196,081

-

-

-

-

-

-

-

-

C. Actual expenditures: 07-01-10 through 11-30-10

415,352

-

-

-

-

415,352

-

D. Accruals for current quarter

200,796

-

-

-

-

200,796

-

E. Total Accrued Expenditures (B+C+D) From inception to date:

616,148

-

-

-

-

616,148

-

4,579,933

-

-

-

-

4,579,933

-

2,857,998

-

-

-

-

2,857,998

-

1,721,935

-

-

-

-

1,721,935

-

-

-

-

-

-

B. Cumulative Expenditures (as of 06/30/2010):

F. Remaining Balance (Pipeline): G. Estimated Expenditures for 03/31/2011):

(A-E) next quarter (ending

H. Projected Expenditure for next Quarter plus one (ending 03/31/2011): I. Estimated remaining Length of Pipeline (LOP) (After the Quarter in Row H):

-

-

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Appendixes Appendix 1.: Newspaper Advertorial promoting G-jue campaign during RRI period

45


Appendix 2.: Newspaper Advertorial promoting G-jue campaign during RRI period

46


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