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Connecting the Dots:
An In-Depth Interview with Global Business Celebrity Jeff Hayzlett October 15, 2012
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The Big C Gets Results by Shawna Schuh, CSP
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Jeff Hayzlett
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January 21, 2013
The man had a twinkle in his eye when he told me he had been married happily for over 39 years. I noted he said, happily, staying married a long time is definitely an accomplishment but staying married happily is closer to a miracle. When I asked him what he attributed his long and successful relationship to he told me he thought the biggest reason for his successful marriage was courtesy. To say I was surprised is an understatement. Not because I don’t agree, not because I teach courtesy and so like the affirmation, but surprised he knew it and because it’s so simple. It doesn’t take a lot of work and effort to have good relations with people but it does take a decision a decision to use the big C of courtesy consistently. I guess that’s two Cs! You probably know how to do this already however many of us forget how powerful it can be so let’s do a refresher and then my challenge to you is this: for the next three days be very aware of your use of courtesy in your business relationships. Decide that whatever happens in your life with other people, those close to you and those out in the world or on the road that you will be kind and courteous regardless of how they behave. This can change your life. For the next three days be totally focused on: Use Patience – that means you wait. Wait for someone to go ahead of you through the door or in line or on the highway. Pull back and wait, be patient when someone takes what you consider to long to respond or reply or fetch something you requested. As you use patience and wait in a courteous and kind manner you can observe: those who aren’t patient and what a negative energy they exude and those who are and how much more they are respected, appreciated and liked. Use Please – Many of us are guilty of neglecting to add this to our requests and commands and orders, at least I know I am. So for the next three days please add please to everything and see what magic that brings. “Would
The Big C Gets Results by Shawna Schuh you please, can you please, please go, please stay, please allow me to…” and you soften the exchange and allow people to step up to participate and you will notice they do so more readily than without please added. Use Gratitude – Saying “Thank You” is only one way to show gratitude and it’s a big one, however being grateful is more about the smile, the tone, the posture and the respect and that’s what will make people respond to you. All of us have had a clerk or waiter say thank you and we knew it was a trained rather than heartfelt response. Most of us do it in a trained like manner also and so we can believe we’re really doing well since we remember to say thank you. For the next three days become aware if you really are thankful for what is done for you, for all you have and all the people who interact with. If you are thankful go out of your way to tell them so and be specific about what they do – “Your trust in our service is an honor” is saying thank you in a much better way. 39 years is a long time to be married so three days is a tiny period to practice something that can make such a big impact on your world. For the next three days be courteous, be kind, use patience, please and thank you and who knows you may develop that same twinkle in your eye. I hope so.
Shawna Schuh is a Certified Speaking Professional who partners with executives and sales leaders on communication, presentation and advanced people skills to create profound insights that lead to results. She can be reached at 503-970-5774 or Shawna@ShawnaSchuh.com and her site is www.ShawnaSchuh.com
Looking for More Great Resources? The business profiled above is just one of the many product/service vendors we know of and highly recommend to others. To see a complete listing of hundreds of organizations ready and willing to help you grow your brand, check out the ‘Resource Section’ at:
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Connecting
the Dots‌
What Is Global Business Celebrity Jeff Hayzlett Seeing That We’re Not? A lot.
Million Dollar Brand: You were in the corporate world and I’m curious what your own epiphany was for you leaving the safety of the corporate world?
Jeff Hayzlett: Well, it’s interesting that you would say the safety of the corporate world which isn’t really true either, is it? I mean when you think about it it’s a very tough business in a Fortune 100 company and the average life of a CMO, a Chief Marketing Officer, is around 18-23 months, so it’s a real dog eat dog world out there, but you know I’ve always liked being in control and in control of my own destiny, and I’ve always owned my businesses. I’ve bought and sold over 250 businesses over my career for billions of dollars, and so I always wanted to really get back and start to do that again, and so when I went into Eastman Kodak I went in with the thought process that I was only going to stay for about two years. I ended up staying in that corporate world for about four and stayed on a little more extra than I thought, and then I said, I’m leaving to go out and do my own thing. I finally said I was going to write my own books, and I was going to create my own intellectual property, and my own content, and do the things that I wanted to do, the way I wanted to do them.
MDB: What do you feel your brand represents and the message that you are putting out into the marketplace? JH: My brand isn’t for everybody in terms of the way in which you do it. You know brand is nothing but a promise delivered, that’s what a brand is. Someone just recently wrote a blog where they had seen me speak and said look, this guy gives a performance and he does it in such a way that it’s very authentic, and that’s the word that came across.
So, no matter what you think of me, whether you like me or you don’t like me, whether you like the content that I have or you don’t, you’ll find that, hey, look, you’ll respect me because I’m .authentic. I tell it like it is. When you see me hanging around afterwards signing autographs or being with people just to interact, I am who I am and there’s nothing different; you don’t have to second guess Jeff Hayzlett because he’ll tell you.
I only work with high growth companies and I only work in the way in which I work, and so that’s the essence of that brand. We term it being a global business celebrity; author, speaker, and sometimes ‘cowboy’ is the way that we describe it, and we package all that in, even the dress, the examples I use on stage, in the book are all very much part of who I am and real. I try to use real examples because, again, I want that authenticity to come out. So, I think that’s at the core of the things that we do. Now, my head of marketing could tell you, here are the three attributes of Jeff Hayzlett’s brand and give you a much more formal answer, but in the end it’s just about being me.
MDB: It’s interesting how you use the word package… so you had to step back and ask, What do I represent? JH: When I left the Fortune 100 world I said what we’re going to do is we’re going to go out and create a multimillion dollar franchise around Jeff Hayzlett. That’s in essence what we did and we built a business plan around speaking, the book and the television shows that we do as the vehicle or mechanism for it, and then we would create some mastermind programs. We said we’ll use an 18 month horizon, so every 18 months we pop a new book or do something different to be able to reactivate. We’re building a business, it just happens to be around, you know, this eye candy called Jeff Hayzlett, unfortunately I’m just a super chunky size! When we look at it, sometimes we talk about me as this inanimate object, but it’s a living, breathing human being, and so we really look at it and say when people offer us things, like someone offered me a television show here recently and I said no, and they said why? I said, well, it doesn’t fit with our brand, it’s not me; I wouldn’t say that, I wouldn’t do that, so therefore I’m not going to do it. So you really have to sit down and really look at who you are, and I think a lot of speakers, a lot of authors don’t do enough of that. They think this is the picture they should take, this is the demo reel, you need a sizzle reel, you need this, you need that, you need PowerPoint. No, you don’t, who said that? You do it the way you want to do it. Now, you might not be as successful at it, you might be more successful at it, you just figure those things out. (continued…)
Our Big Interview with Jeffrey Hayzlett
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Our Big Interview with Jeffrey Hayzlett
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Our Big Interview with Jeffrey Hayzlett The other thing I’ll say to you is when you become the brand, as a lot of the folks reading are, you’ve got to really make sure you don’t believe your own stuff sometimes, and to be very…very grounded in who you are, and what you are, and the purposes for what you’re trying to get done. I think it’s important.
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goal, is to let my family know what I’m doing, and how I’m doing it. Now I just happen to have a bigger family and I have different family members, so I have to let my real family—my relatives, my blood, my kin—and I do things for them, but I also have marketers, and fans, and businesspeople that follow me, and I do different things for them, and then I have my internal family which wants me to use it as a sales platform. So, I’ve got to do different messages, and think about how you say it, the way in which you say it. Like, ‘I’m going to go speak.’ Well, no, you’re not going to speak, you’re ‘going to do a keynote’, you’re going to do a
“Twitter is kind of porch and shouting or walk by
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‘leadership training seminar.’ Say things in a way that people read it and then Oh, that’s what he does… Oh, great I’m looking for that. And so you want to think about things like that. MDB: Which social media platform do you like best?
MDB: Social media has played a big role in your brand, what’s your favorite platform? Do you do it all yourself? JH: I do most of it myself. I do from time to time have other people help me get things setup, but by in large it’s me. I have a little grid that I do each day, and each week, and I plan things out just because I live in it and I think to me social media’s just a natural part of what I do. I do social media primarily, and this is my primary
JH: Which one do I like the best? I like them all for different reasons. LinkedIn you got to have because it’s kind of like your sign on Main Street, but there’s not a lot of activity that goes on there. There are some groups and things like that, but I haven’t found those to be as effective for us. I certainly haven’t found the advertising on Linked In to be effective at all for us yet. Twitter is kind of like sitting on your front porch and shouting at people as they drive by or walk by on the sidewalk; you just ask them to stop by for a minute, don’t stay, and then move on. Like a sign in your front yard or a megaphone that, hey this is what we’re doing, hey good to see you, and then move on. (continued…)
Our Big Interview with Jeffrey Hayzlett Facebook to me is more like your front parlor, your living room of your home, and so you’d only invite those more intimate, so the conversations are more intimate, and then Google Plus I think everybody’s trying to still figure out, but if you look at those three main ones for me, and then of course you’ve got YouTube, which we utilize, and some others as well. If I look at those three, I like Twitter for the constant contact, but I like Facebook primarily for the in-depth, and then I liked LinkedIn more for stating a trend or stating something of interest that other people might use in their business, and I only do that once or twice a week.
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fast as you think it’s going to. So, again, it’s getting grounded. Or you do deals to do deals rather than based on the things that you said you were going to go out and do to get started with in terms of what were the three or four primary rules or goals that you had for the business. It’s when I fail to apply those - is when I make big mistakes or I make mistakes that I regret hire people too fast, or I don’t let people go fast enough, or I go off and do this thing, or go off and that thing, and I didn’t put it through the filter in a way that would have been better for me… and stuck to my principles and said, I’m going to build it to build wealth, I’m going to
like sitting on your front at people as they drive by on the sidewalk.”
-Jeff Hayzlett
Twitter I do 20 times a day, and Facebook I try not to do more than about 2-4 times a day on our fan page, but the interaction on Facebook is much deeper for us, and I didn’t believe in it before this year, and then this year I really got it and it made a lot of sense. MDB: Is there anything that you would go back and do differently since leaving the corporate world and starting your business? JH: There’s always things you’d do differently, I’m just trying to think of what those would be. I mean to me they’re the almost the same thing that I would tell any businessperson, and that’s mostly holding people to their promises and keeping to what it is you were wanting to do. The biggest thing I think for speakers, and certainly it is for me, I call it the Johnny Vegas Syndrome, and that’s where you start believing your own stuff, and I really say it in a very nice way, but you know you think that the sales are going to go, rocket all the time, so you build the team for that and it really doesn’t happen as
build it to have fun, and I’m going to build it to grow professionally, and anytime I deviate from that I always make a mistake and regret it.
JEFFREY HAYZLETT is a global business celebrity and former Fortune 100 c-suite executive. From small business to international corporations, he has put his creativity and extraordinary entrepreneurial skills into play, launching ventures blending his leadership perspectives, insights into professional development, mass marketing prowess and affinity for social media. He is a well-traveled public speaker, the author of the bestselling books, The Mirror Test and Running the Gauntlet, celebrity editor to one of the largest-circulation business publications and one of the most compelling figures in global business.
For more information about Jeff, visit: http://hayzlett.com/
Design Matters.
Who Says Money Doesn’t Grow On Trees? Wouldn’t it be great if money grew on trees? Well, maybe it does. When you think about it, growing a business – any business – is very much like a growing tree: First, there is the ‘seed’ of an idea that gets planted, initially in the mind of the entrepreneur, and then in the marketplace itself. Then comes years (decades, perhaps) of nurturing the business to ensure its growth. And finally – once the business has found its place in the sun – comes the never-ending process of protecting it from fierce competition, ups and downs in the economy, and other outside ‘elements’ that can stunt its growth… or perhaps even kill it altogether.
Long-Term Brand Awareness Strategy
The ‘Problem’ You Solve & ‘Solution’ You Deliver
Joint Ventures
How You Bring It to ‘Market’
What You’ve Got To Sell
(how you improve the client’s condition)
‘Elevator Speech’
Million Dollar Brand ‘Money Tree’
™
www.MillionDollarBrand.com
Integrity, Personality, Knowledge, Self-Confidence, Drive, etc. Who You Are at Your ‘Roots’
Nowhere is this analogy more true than in the world of ‘information marketing’ in which professional speakers, authors, coaches, entrepreneurs and internet marketers operate. But, when done right, the tree that gets planted and allowed to grow to its full potential can become a literal ‘money tree’ of sorts. It was with this visualization in mind that the staff of Million Dollar Brand Magazine set about creating our Million Dollar Brand ‘Money Tree’ Chart™… with each branch representing one major area of development for any growing business brand. We couldn’t include every possible area or activity, but we think we included most of the big ones. -MDB
See Our ClickMillion Here toDollar Brand Money Your Tree™ Chart Download onCOMPLIMENTARY the Next Page… ‘Money Tree’ Chart!
He said all men were created equal. He never said anything about brands.
Links to take you where you want to go‌‌