MEDIA ADVERTSING PORTFOLIO by CHRISTOPHER DENSMORE

Resumeâ&#x20AC;&#x2122;

Entrepreneur | Multimedia Specialist | Photographer | Graphic Designer | Account Manager 102 Whitsell Way, Apt 303 | Pontoon Beach IL, 62040 | 773.957.7345 | cdensmo@siue.edu OBJECTIVE To acquire a career where I can utilize the abilities I have gained through my Mass Communications background in an Advertising position that allows me to pursue my passion for creativity and public interaction. PROFESSIONAL EXPERIENCE Owner | Creative & Media Coordinator | Fly Society

October 2010 - Present

Edwardsville, IL 

Entrepreneurial venture for photography, videography, graphic design, social media marketing, and web design.

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Responsible for creative vision, publication layout and design of digital and print materials

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Digital editing and production for photo/video media.

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Computerized editing; page layout; and publication design and production for website(s) and social media networks.

Marketing Assistant | Southern Illinois University Edwardsville

January 2011 - Present

Edwardsville, IL 

Digital image capturing and editing; utilized techniques for image manipulation and production.

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Major emphasis placed on the concept of content-driving design.

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Created digital images using Adobe Photoshop as the primary tool.

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Produced advertising campaigns using print and electronic media.

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Examined regulation, media, and methods including research, copywriting, and analysis of appeals and messages in advertising.

Media Technician | Southern Illinois University Edwardsville

January 2009 - February 2010

Edwardsville, IL 

Multimedia and stage production, IT, CPU maintenance, various audio/ visual related services.

SKILLS Adobe Suite Photoshop | Illustrator | InDesign| Premiere | Lightroom | Fireworks | After Effects| Dreamweaver MS Office Word | Excel | PowerPoint | Access | Outlook ASSOCIATIONS/ACTIVITIES Coolfire Media (Production Intern) Kappa Alpha Psi Fraternity, Inc. Zeta Pi Chapter (Public Relations Chairperson) Public Relations Society of America (General Body Member) American Marketing Association (General Body Member) EDUCATION Bachelors of Arts in Mass Communications - Media Advertising Psychology Minor – Consumer Behavior Southern Illinois University - Edwardsville, Edwardsville IL

EXPERIENCE INTERMEDIATE

Table Of Contents Campaigns Mock Individual Ad Layout & Design Brochures Media Plans Commercial Scripts Press Releases Internship Projects

7 20 25 34 39 48 53 55

Campaigns

CLIENT: The Boulevard PRODUCT: “Wing Street” Background/Overview and Problems Remington Brown opened the Boulevard Wing Street Restaurant in late January 2012 Located less than 2 miles away form SIUE Boulevard focuses on:  Reasonable prices, great food, and a great atmosphere  Fresh, never frozen foods Target Audience  Opinion leaders at SIUe  University Students Ages 20-25 Competition   

54 Street Bar and Grill Applebee’s Ruby Tuesdays

The Media We will begin with distributing 5 x 7 promotional flyers with a perforated coupon attached. We are going to outsource the production of these flyers to m13graphics, a printing supply and distribution company out of Schaumburg, Illinois. Our goal is to purchase and distribute 7,500 flyers over the course of a 12 week period throughout the SIUe campus. We will parallel this mode of advertising with running a similar spot in the Alestle. This ad will be a full page, 11 x 17 black and white flyer advertising the restaurant and will also feature and promotional coupon at the bottom of the page. This we hope will inspire students to display interest and interact with the business by bringing foot traffic into The Boulevard to use the promotional coupons. Our social media approach will revolve centrally around Twitter.com as that is the most popular form of social media to date. Facebook.com will be used more so for advertising purposes and updates for fans of the page. Mandatories and Other  Relative slogan “Every Night is a Party on Wing Street”  Legal – dependent upon state-to-state regulations

Boulevard Ad Campaign, 2012

CLIENT: Hennessy PRODUCT: Hennessy Cognac Background/Overview and Problems Hennessy V.S Cognac was labeled in 1865 by Maurice Hennessy as the “Three Star Cognac” or as it is known today as “V.S” (Very Special). Maurice was motivated by a decorative handle, on his office window, which led to the design of the ax-in-hand logo. Hennessy V.S is blended from the first four growing areas in the Cognac region and combines the sweetness of red fruits with a hint of vanilla that lingers on the palate.” V.S is aged in oak barrels giving it a slight taste of hazelnuts along with the flavors of the 40 eaux-de-vie. Target Audience African American males, ages 21-35, with an income of $40,000-59,999 Objectives The market objective is to raise awareness to Hennessy V.S as not only an elegant cognac meant for sipping but also as sophisticated liquor which can be used in cocktails and mixed drinks. By increasing the awareness of Hennessy V.S as a more versatile beverage we hope to increase our total market share tapping into new demographics (for Hennessy) and stealing the consumers from its new competition, other liquors, such as whiskey. Whisky has the same versatility as Hennessy V.S as a mixing liquor and is much more similar in flavor than vodka or rum, yet whiskey holds a much higher percent of the market compared to cognac. If Hennessy was able to capture a part of that market, it could easily increase the market share very quickly. Message To effectively target the right audience the efficiently, Hennessy V.S needs to place their ads in places that will receive traffic of drinkers: near bars, liquor stores, and music stores. Another important aspect is that Hennessy V.S is not just trying to hold on to its current customers but create a new niche in the market by marketing Hennessy V.S as a mixable liquor much like whiskey currently is. One-way to effectively do this is through the use of posters with tear away recipe cards, kiosks, and other promotions. . Tone Tone should be one of sophistication and interpersonal. However, we still want to keep our stance on excitement and enthusiasm about our product. Allowing customers to participate in contests creates a fun and interpersonal tone. Competition  Jack Daniels  Jim Beam  Wild Turkey  Early Times The Media Each poster will have several drink recipes using Hennessy V.S and other juices and liquors that can be torn off and taken home or to the bar. Each poster exposes the potential consumer to Hennessy V.S as well as allows them to take part of the advertisement with them. This in turn will stir up word-ofmouth as well as leading to the purchase of either Hennessy V.S drinks at the bar or a bottle of Hennessy V.S at the store. Along with all of the posters and other promotions, Hennessy’s web site will have a contest for submitting a drink using Hennessy’s V.S. The contest can be promoted on all current advertisements and will also create word-of-mouth advertising. The winners can receive a bottle of Hennessy V.S, a Hennessy whiskey snifter, and a Hennessy T-shirt. Mandatories and Other  Relative slogan “I am…”  Legal – dependent upon state-to-state regulations

Mock Hennessy Campaign, 2011

Mock Individual Ad

The following is an individual advertisement for Fossil Watches. I provided the photography and post production of the image to simulate what would typically be displayed in a fashion magazine or an in-store display. The objective was to create a sophisticated look for the timepiece and draw the potential buyerâ&#x20AC;&#x2122;s gaze to the ad in a subtle yet intriguing way.

CLIENT: FOSSIL PRODUCT: FOSSIL WATCH Background/Overview and Problems The fashion market is as stable as ever despite the recession. We want the Fossil watch to be one of those pieces of equipment. Additionally, our sales are a consequence of the ongoing console war with our competitors and their ability to expand and grow. We are optimistic that with our new campaign, we will meet and exceed our goals for the fiscal year. Target Audience Fossil’s typical demographic for a consumer is a male from a middle-class background within the age range of 18-30 years old. This audience we are hoping for is made up of the "style-conscious" gentlemen with disposable income. They desire our timepiece as the accessory they think of first and seldom deviate from if ever. Objectives What we are hoping to accomplish is to expand our market and increase sales. We want to increase are our unit sales and increase our profit margin with hopes of attaining that number one ranking in the U.S., the birthplace of the Fossil brand.   

Become #1 in sales in the U.S. Increase Profit Margin Double Unit Sales

Message Not only is the Fossil Watch a timepiece, it is a lifestyle changer. Our current slogan is, “Vintage Inspired Since 1984,” We want our audience to truly buy into this this mantra and see the Fossil Watch as an irreplaceable piece for their lifestyle. Tone

Tone should be one of sophistication and interpersonal. However, we still want to keep our stance on excitement and enthusiasm about our product. Competition Guess Kenneth Cole Productions Swatch (The Swatch Group) The Media  In Store Display and Demos  Magazine inlets displayed in fashion magazines.  Digital online ads flashed on lifestyle websites Support/Justification  Why will our Target Audience believe our Message?  What are some other copy points (besides the Message) that can be used to support our ad? Mandatories and Other  Logo (Fossil logo)  Slogan (“Vintage Inspired Since 1984”)  Potential spokesman; preferably of notoriety

Layout and Design

The following magazine cover is a mock up for Sole Collector Magazine designed as part of the coursework for MC-323 Publication Layout and Design. The objective was to convey important information in an aesthetically pleasing fashion about the aspects of Sole Collector. I was personally responsible for photographing the images displayed as well as the overall layout of the project.

Mock Magazine Cover (Sole Collector), 2012

COLLECTOR

SOLE MARTY

JUNE 2012

THE TOP 100 SHOES OF THE YEAR

MC FLY ON THE STATE OF THE SHOE GAME SWAG PIRATES & WHY PRVC IS ABOUT TO

TAKE OVER

LeBron VIII Air Jordan V Asic Fly

J U N E 2 0 1 2 5.99 U.S.

PRVC is a T-Shirt line designed and produced by a group of individuals know as the Undergrad District. This line brand was created by Martin Okosi and has been showcased in a number of fashion runway shows in the MetroSt. Louis area. This is an independent, entrepreneurial venture and was not apart of any coursework. My responsibility within the company is one of a collaborative effort with my photography brand, Fly. SOCIETY as well as creative director for the layouts and designs for shoots and print media. The following layouts are concept works for the PRVC catalog. I was in charge of production on-set as well as lead photographer and editor. Post production of the images were provided myself and Mr. Arcenoul Moore. The apparel was provided by Mr. Okosi and myself. The logo (top-right) was a collaborative project amongst myself and Mr. Okosi as well.

PRVC Look Book Layout, 2012

Dometi Pongo, an SIUe alum, is affectionately known by his followers and close friends as “Proph” - short for “The Prophecy.” This nickname has a double-meaning which personifies Pongo’s lyrical and intellectual prowess. Pongo started his own music label, MYF Records (Music You Feel) and contracted me to develop creative CD cover art for his impending mixtape debut. Given Pongo’s drive and overall professionalism in and out of music, I was more than happy to provide assistance. The following artwork is the artwork aforementioned.

CD Cover Layout, 2010

Brochures

The following brochure layout is a mock up for Merril Lynch designed as part of the coursework for MC-323 Publication Layout and Design. The objective was to convey important information in an aesthetically pleasing fashion about the aspects of Merril Lynch. I created the layout and handpicked the objects displayed throughout the brochure from an array of materials provided in class.

Be bullish.

Who we are is a leading financial management and advisory company with a global network of offices and client assets of nearly $2 trillion. Our company offers a broad range of capabilities through our principal businesses. As an investment bank, we are the top global underwriter and market maker of debt and equity securities and a leading strategic advisor to corporations, institutions, and governments worldwide. In the investment management business, we are one of the largest managers of financial assets with a comprehensive array of money management products that deliver consistently strong performance. For private banking customers, our platform of products and services provides access to a robust range of investing and wealth-building tools plus the personal guidance of financial consultants.

Inside Flip Panel

Contact Us: For more information, please contact your local branch: Merrill Lynch 8235 FORSYTH BLVD. CLAYTON, MO 63105 Or call anywhere in the US: 1-800-MERRILL

Back Panel

Brochure Cover

What does this mean for you?

As a top-tier financial services firm, Merrill Lynch is an ideal place to build your career. With a breadth of business activities spanning the globe, we can offer a wide range of work experience and learning opportunities - opportunities that are constantly evolving and growing to stay ahead of the changing financial services landscape.

What sets

apart?

To remain relevant and essential to the markets, we put a premium on recruiting superior talent. Our people generate energetic dialogue, fresh ideas and cutting-edge ways to serve clients. Their energy, optimism and fresh thinking are prerequisites to our continued leadership in every business area.

Why invest your intellectual capital with

At Merrill Lynch, teams of talented and dedicated people work together to achieve the client’s objectives. Whether you’re structuring a deal, working on the frontline of customer service, making a trade, or creating tomorrow’s e-commerce application, you will learn, grow and build on your potential. Your intellectual capital is well invested with us.

What's it like to work at

Merrill Lynch fosters an environment of mutual respect, acceptance, and flexibility among people of all backgrounds. Integrity and respect for the individual guide the company's policies and practices. In addition, competitive employee benefits and services round out this picture, making Merrill Lynch a terrific place to work. Our advice about your next career move: Be bullish. Merrill Lynch.

What do we offer for undergraduate students?

For sophomores and juniors, our summer analyst programs offer a comprehensive summer experience: challenging assignments, initial training, mentoring, senior management presentations, and opportunities to network with other analysts. In addition, the summer programs are the pipeline for our full-time analyst positions. We make offers by March, and the programs begin in June. For seniors, our analyst training programs offer world-class preparation prior to placement on the job. We extend offers to seniors by January prior to spring graduation. In addition, the job search section of the company’s web site, www.ml.com, has current openings for other entry-level positions. How to apply Once you review the information about the opportunity that interests you, you can apply via our online application. To access the application, click on the How to Apply button in the left navigation of the information pages. Also, check with your campus Career Services Center to find out if Merrill Lynch holds on-campus interviews or resume drops at your school. If we do, you must apply according to the Career Services procedures - and via our online application to add your information to our database.

Merril Lynch Brochure, 2012

Media Plans

The following is a media plan constructed as part of the MC-389 Media Planning coursework. The purpose of this media plan was to introduce the public to Kashi Pizza and create a new market for sales. I was responsible for demographic research and took the lead in presenting the plan to our client (classmates). I attribute the other shares of the assignment to Sarah Kafka, Cierra Wourman, and Caitlin Corey. This assignment was the final product of what were learned over the duration of the semester.

Meet the Pizza Buyer The buyer-The Target Audience

Women dominate the whole wheat foods market. Women are more likely to buy whole wheat food for themselves and/or their family, because they have a more nurturing nature. Found by research, women are more likely to care about their health over men and pay more attention to it. Whole wheat pizza is a new trend for families. Women get their families to eat a family favorite that is still healthy for them. The most common whole wheat pizza buy is women aged 18 to 44. These women tend to be married with children that care about the health of others. Whole wheat foods tend to be a little more expensive at times and that is why families with household incomes of $75,000 to $100,000 are more likely to buy this product. By targeting women for whole wheat pizza, it will reach not only them but their families too. Target Audience Profile

Kashi Pizza buying habits

Demographics: Women age 18 - 44

Many variables can affect the consumerâ&#x20AC;&#x2122;s pizza buying habits. The variables include HHI Income: $75,000 â&#x20AC;&#x201C; $100,000 age, income, education, climate, unemployed or employed, active or non-active, and Education: Some College the presence or absence of children. People who have a healthier outlook on life are more likely to buy a healthier pizza then just any brand of pizza. Pizza is a major Employment Status: Part time snack food and comfort food and many people donâ&#x20AC;&#x2122;t look at the pizza they are buying but just grab one. Taking into consideration that women with families are Residence: Major Cities more likely to buy this product, their children have a great influence on the purchase. A study has shown that children are more influenced by visuals and want what they see first.

Kashi Pizza Media Plan, 2011

Giving a Reason to Choose Kashi Pizza Media Objectives

Kashi Pizza is a signature blend of Kashi Seven Whole Grains & Sesame® with flax seed and is stone fired to bring out the natural flavors. Kashi Pizza is distributed nationally in retail stores including both natural food stores as well as conventional grocery outlets. The prices of Kashi Pizza range from $5.99 to $7.99. Given a media budget of $6.75 million for the 2011-2012 campaign years, Kashi will increase Kashi Pizza sales by creating brand loyalty and brand awareness by already getting the Kashi buyers to buy the pizza. Kashi will carefully select diverse media channels, and manage the budget accurately. In the past Kashi has used only internet to promote the Kashi Pizza. The campaign will increase brand awareness and brand loyalty by not only using internet but including different mediums. Brand history Kashi Pizza is made by the Kashi Company, a division of Kellogg’s. Kashi brand is best known for its line of natural cereals, natural snacks, crackers, and frozen waffles with total sales for all Kashi brands estimated at $560 million. Kashi pizza is positioned as all natural, using the signature Kashi‘s blend of Seven Whole Grains & Sesame® for the pizza. Competition Kashi Pizza’s top competitors include DiGiorno, Tombstone, Red Baron, and CPK frozen pizzas. The competitors are spending between $4 million and $35 million annually, but normally on the higher end of the scale. DiGiorno spreads their budget between Internet, Outdoor, Net and Spot TV, Cable and Magazine. Tombstone, CPK, and Red Baron use most of their budget on the Internet, Magazine, and TV to advertise. Most of the competition uses more than one market to advertise their products, where as Kashi only used Internet. However, Kashi Pizza is going to spread their budget out more to different mediums creating a better chance to create greater brand awareness. Problem Kashi's Pizza has recently just been added to the Kashi products in the past year. Although this product is new, its biggest problem is that they have only used the Internet market to spread the word of the new product. Kashi's goal is to create brand loyalty and awareness to the already

Kashi buyer, but also other pizza buyers. Because they have only put their budget into one market, they are not getting awareness about the product out, which is not helping to create a stronger buyer and brand loyalty and awareness. Solution Kashi's Pizza problem is that they do not spread their budget into various markets giving them a better chance to create a larger and stronger brand loyalty and awareness. To fix this problem, Kashi is increasing their advertisement budget to 20% of sales and spreading out that budget to different markets. Kashi now advertises the pizza product in five different markets; Spot TV, Net TV, Outdoor, Internet and Magazine. Kashi is targeting the already buyers of Kashi but giving a product that is more family friendly. Kashi's target audience is women with families. The pizza is more appealing to families because it is healthy and still is a food favorite. Kashi is also hoping to target more pizza buyers that are looking to eat healthier. Diverse Groups

Kashi Pizza will become more diverse to reach all types of people.

ď&#x201A;ˇ Pizza Eaters: Kashi Pizza is a way for pizza eaters to have their favorite food and still eat healthy. ď&#x201A;ˇ Healthy Eaters: Kashi is made with whole wheat, which is a healthier substitution than other foods. Many people have high health risks, and whole wheat is one way to help reduce these risks. ď&#x201A;ˇ Family: Kashi has now created a family friendly product by adding pizza to their company, which is more appealing to families. Timing

Launch: August 1, 2011 Time frame: August 1, 2011 - July 31, 2012 Kashi is going to use different medias to advertise their newly product pizza in a 12 month time period. The whole 12 months will be used in pulsing advertisement. Pulsing is used because we feel that the pizza should be advertised year round, just more in certain months. The things we took into consideration when deciding when to have higher advertisements were weather, location and lifestyle. We chose to use Outdoors in the hotter seasons because more people are outside and travel. We used Internet and Magazines randomly throughout the year, but definitely took into consideration colder weather when people want to stay inside, and also right before the school year begins. We used Net TV frequently and Spot TV a little. We chose to use this because Television

is an important way of communication, and directly focusing on women who watch the news or their daily TV shows. By using this 12 month period, we feel that the pulsing strategy will constantly show our audience the advertisement; some more than others; and create more of brand loyalty and awareness.

KASHI PIZZA Spott TV August September October November December January February March April May June July

X X X

Net TV

Outdoor

X X X X

X X X

X X X X X

Net

Magazine

X X X

X X X X X

Geographic Examination According to our data, Kashi Pizza should be tested regionally in the 5 biggest markets, based on population, in the United States including:     

New York, NY Los Angeles, CA Chicago, IL Boston, MA San Francisco, CA

Kashi Pizza will become more diverse to reach all types of people.

Budget (million) Media Advertisement

Promotions

Media Mix Kashi is choosing to use four methods of media vehicles to spread the word of product; T.V.; Net and Spot, Internet, Magazines and Outdoor. We are using this strategy to try and improve the reach of the Kashi Pizza products. By spreading the budget between different markets, there is a better chance of improving the sales rate by reaching to a larger and more diverse audience. From the budget that we have come up with, $6.75 million, are splitting it up into four media vehicles. We are giving $3,375,000 toward T.V.; $2,362,500 to Net TV and $1,012,500 to Spot TV, $1,350,000 for Internet, $1,350,000 toward Magazines, and $675,000 for Outdoor.

Media Mix Net TV Internet Outdoor Magazines Spot TV

Budget Breakdown Net TV Spot TV Internet Outdoor Magazines Total

35% 15% 20% 10% 20% 100%

$2,362, 500 $1,012,500 $1,350,000 $675,000 $1,350,000 $6.75 million

We chose to divide up the budget with these media vehicles this way because from a study we found, it showed that they were the most popular used in watching, seeing, and listening for advertisements.

Commercial Scripts

As part of MC-421 Advertising Campaigns course, I was assigned to develop a commercial script to coincide with a campaign. I chose to create a rendition of an Air Jordan commercial. I was the lead camera operator for the commercial shoot. I provided video footage, assisted in creative direction and was responsible for post production of the final footage. Janssen Shaw was the director of the commercial on-set. The footage was filmed in the Vadalabene Center and assisted by members of the SIUe Menâ&#x20AC;&#x2122;s Basketball Team.

Air Jordan Commercial Script, 2012

CLIENT: Nike PRODUCT: “Air” Jordan Background/Overview and Problems •

Air Jordan are a brand of shoes and athletic apparel designed and produced by Nike

•

"Player Exclusive (PE)" (Air Jordan that are exclusively available to certain sports-athletes) TEAM JORDAN

•

The Jordan brand now makes up roughly 5 percent of Nike’s overall revenues.

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The Jordan brand has a 10.8 percent share of the overall US shoe market, which makes it the second biggest brand in the country and more than twice the size of Adidas’ share.

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Three out of every four pairs of basketball shoes sold in this country are Jordan, while 86.5 percent of all basketball shoes sold over $100 are Jordan.

•

Some of the Shoe Designs were based upon the story of Jordan

• •

Nisshoki – Air Jordan XII The Black Panther – Air Jordan XIII

•

Ferrari – Air Jordan XIV

•

Today, Air Jordan Grosses over 800 million dollars in sales and has gross over 1 billion dollars for Nike alone.

Target Audience  Active male - Ages 17 - 30 Competition  

Reebok Adidas

The Media 60-sec spot commercial to air online as well as during commercial breaks during the NBA regular season. Mandatories and Other  Relative slogan “Win Within”  Legal – dependent upon state-to-state regulations

VIDEO__________________(SHOT TIMES)_________________AUDIO_____________________________(TRT) FADEUP ON: 1. ECU SIDE OF PLAYER 1 2. LS COURT 3. PAN RIGHT LS COURT AND PLAYER 1

(:04) (:03)

1. HIP HOP INSTRUMENTAL TRACK (:60) 2. NATURAL SOUND (:60)

(:04)

4. ECU PLAYER 1 SHOES

(:03) 5. CU FOLLOW PLAYER 1 DRIBBLE AND PASS (:05) CUT TO: 6. PLAYER 2 CATCH BALL, DRIBBLE, AND PASS (:05) CUT TO:

3. CROWD SCREAM

7. MS PLAYER 3 CATCH BALL AND DRIBBLE (:03) 8. CU PLAYER 3 OOP PASS TO PLAYER 1 AND DUNK (:03) 9. ECU LEFT SIDE PLAYER 1 (:04) 10. SLOW PAN AROUND PLAYER 1 TO EMPTY COURT (:06) FADE UP: 11. "WIN WITHIN" GRAPHIC FADE TO: 12. BLACK SCREEN JORDAN GRAPHIC

(:03)

(:07)

4. FADE OUT MUSIC

(:02)

Press Releases

3/21/11 Meet Fellow SIUE Alumni through Springfield Networking Breakfast (Springfield, Ill.) The SIUE Alumni Association will be hosting a SIUE Alumni Networking Breakfast on Tuesday, May 17. The breakfast will take place at The Inn at 835 835 South 2 nd Street in Springfield, Illinois. This morningâ&#x20AC;&#x2122;s event will feature a noted SIUE alumnus, Dr. Eric Constance. During the breakfast of free pastries, fruit and coffee, attendees will be able to take advantage of the networking possibilities with other SIUE alumni. Attendees are encouraged to bring business cards for potential business connections. Erik Constance, MD, FACP, is a member of the Department of Internal Medicine, Division of Internal Medicine, at SIU School of Medicine. He is a 1984 graduate from the SIUE College of Arts and Sciences. He then completed his medical degree at Southern Illinois University School of Medicine, Springfield, Illinois and a residency in Internal Medicine at SIU School of Medicine and its affiliated hospitals, St. John's Hospital and Memorial Medical Center in 1991. After completing his residency, Dr. Constance served as Chief of Residents in the Department of Internal Medicine at Southern Illinois University School of Medicine. He joined the Division of General Internal Medicine at SIU as a full-time faculty member in 1992. Dr. Constance served as the Assistant Clerkship Director from 1992 to 1995 and Associate Residency Program Director in 1995. In 1995, he accepted the position as the Associate Dean for Student Affairs at SIU School of Medicine and he currently serves in this administrative capacity. Among Dr. Constanceâ&#x20AC;&#x2122;s honors and awards are his admissions into Alpha Omega Alpha Honor Medical Society at Southern Illinois University School of Medicine and the Golden Apple Award for Excellence in Teaching in 1995, 2002, and 2011. He is board certified in Internal Medicine. We will also be acknowledging several of our Alumni Event Ambassadors: Adam Paillai, 2006 BS Stephanie Medhurst, 2009 BS Laurel Williams, 2010 BA Travis Willeford, 2009 DOP To register for this free event, please go online to www.siue.edu/alumni. For more information, contact Katie Bennett, Assistant Director of Alumni Affairs, at kabenne@siue.edu or (618) 650-2762.

Internship Projects

One of the internship opportunities granted to me was working for the Alumni Association at Southern Illinois University - Edwardsville in 2011. Under Ms. Katie Bennett, I was responsible for a number of different assignments. The following displays contain a web banner for the Alumni Weekend in Chicago, a corresponding direct mail invitation to registered alumni, and a flyer which was showcased on the SIUe Alumni Association website. I am directly responsible for the design and layout for all of the works provided.

SIUe Alumni Assoc. Internship, 2011

End