THE FUTURE

The PBR will soon celebrate its 30th anniversary with a PBR Dirty 30 celebration to remember on May 17 during the PBR World Finals. The soiree is a star-studded event emceed by Larry the Cable Guy and featuring headlining musical performances from Ryan Bingham and Chris Janson. Proceeds from the exclusive event will support the Special Operations Warrior Foundation (SOWF). The organization provides educational opportunities and support for children of fallen Special Operational Personnel and children of all Medal of Honor awardees and offers financial assistance to severely wounded, ill, and injured Special Operations Personnel.

While the sport of rodeo itself has grown and evolved, at its core, it remains fundamentally the same as the activity that today’s riders’ grandfathers and great-grandfathers practiced on the frontier decades ago. However, PBR has facilitated massive growth and international acclaim as bull riding reaches more and more people with both televised and live events.

Beyond rural America and the western world, audiences of all types flock to the PBR to witness what it takes to ride a 1,800-pound beast. These past 30 years have shown us that, just like the generations of cowboys they represent, the PBR will persevere no matter where the journey takes them. Through the ups and downs, the underdog wins, and the devastating upsets, there’s nothing like bull riding to bring people worldwide together to witness athleticism at its finest in the arena and beyond.

Today, the PBR can rightfully claim the crown of the world’s premier bull riding institution, with a history as rich as the sport itself. Its founding story serves as an excellent example of what a group of people with a shared vision can accomplish if they are willing to work hard to achieve it. •