American Buckle Magazine by americanbucklemagazine

AD TO COME!

WELCOME LETTER

WELCOME

elcome to our debut issue of American Buckle Magazine. Our team here has put a lot of hard work and dedication into delivering the topnotch action-packed rodeo and western lifestyle publication rodeo fans deserve. We’re dedicated to being the best, or as we say, “The Trophy Buckle” of rodeo magazines. American Buckle Magazine is unique in that we cover all platforms of rodeo including Professional Rodeo Cowboy Association (PRCA), Professional Bull Riders (PBR), Women’s Professional Rodeo Association (WPRA), National Intercollegiate Rodeo Association (NIRA), and even some aspects of the National High School Rodeo Association (NHSRA). This allows the rodeo fans to keep up with their favorite stars across all spectrums of the community. Who knows? You might find yourself cheering on some new and upcoming athletes you read about in American Buckle Magazine. With the 2019 season wrapping up and the 2020 season underway for some, we begin our coverage of an upand-coming bull rider who’s already making a name for himself: Clayton Sellars. Clayton was the 2018 Resistol Rookie of the Year in bull riding and is making his debut at the 2019 Wrangler NFR. We’ll then send you to North Dakota, where a company by the name of Marquis Metal Works has found a winner in one of the “rankest” bulls of the PBR, Bill the Butcher. This story gives us an in-depth, behind-the-scenes look at a future championship bull. With stock contractors and cattle ranchers being a big part of the rodeo industry, we then turn to our friends over at AGEX. They’ve developed some of the latest technology in cattle tags, including a revolutionary new app that makes it easy for ranchers to input and track herd data and sell it on the AGEX marketplace. Our coverage continues with our interview with the founder of American Barrels, who has created a one-of-a-kind Kentucky Bourbon Whiskey that answers the call of the “American Spirit.” It’s a story that’s good until the last drop. Then, we head out west to talk with our friends at the Rocky Mountain Elk Foundation (RMEF), a group at the forefront of elk conservation. We talk to them about how their foundation fosters conservation efforts and share what to expect at this year’s RMEF Hunter and Outdoor Christmas Expo. We then look back at the “Top 10 Moments” from the 2018 Wrangler NFR and 2019 RAM NCFR via a photo series that captures the essence of these two hallmark events. The 2020 season is gearing up to be full of surprises with the potential for record-shattering events. We give you our take on the riders who are poised to be big winners and favorites to win the “Gold Buckle.” And, if you’re a bull riding fan, you won’t want to miss any of the 2020 PBR Global Cup action. American Buckle Magazine checks in with the PBR on this cornerstone event that takes place in February in Arlington, TX. Lastly, we here at American Buckle Magazine want to say a big “Thank You” to our advertisers and sponsors. It’s companies like you that make us a great success, and we want you to know how much we appreciate your support. To our staff, including our editor, writers, graphic designer, and account executives, thank you for tireless work on making this project a success. From all of us here at American Buckle Magazine, we pray each of you has a prosperous 2020 year! Chris Dize Publisher American Buckle Magazine

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

TABLE OF CONTENTS

INSIDE Train Hard, Perform Easy & Stay Excited.......................................8 CLAYTON SELLARS INTERVIEW pg.8

PRCA Bull Rider Profiles.................................................................14 Ranching Reimagined (AGEX).......................................................16 PBR Bull Rider Profiles...................................................................22 Bill The Butcher...............................................................................25 The American Spirit (American Barrels).......................................30 2020 Rodeo Season Preview.........................................................36 Team Roping Profiles.....................................................................46 Saddle Broc Rider Profiles.............................................................50 Cowboys For A Cause (RMEF).......................................................52 Barrel Racer Profiles......................................................................58

PBR GLOBAL CUP pg.72

Bareback Rider Profiles.................................................................60 Steer Wreslter Profiles...................................................................61 Tie-down Roper Profiles.................................................................62 Steer Roper Profiles.......................................................................64 TOP SHOTS of 2018 NFR & 2019 NCFR........................................66 PBR Global Cup Returns to Texas..................................................72 2020 PBR UTB Schedule..................................................................79 2020 PRCA Rodeo Schedule...........................................................80 2020 WPRA Barrel Racing Schedule.............................................82

AMERICAN BUCKLE MAGAZINE | 2019 VOLUME 1

MASTHEAD

1 Source Media, LLC 1524 South Prescott Avenue Clearwater, Florida 33756 Tel: (972) 740-9008 Email: info@americanbucklemagazine.com Website: www.americanbucklemagazine.com Follow us on social media: Facebook & Instagram @americanbucklemagazine President & Publisher: Chris Dize Senior Designer: Big Bear Designs Senior Writer & Editor: Whitney Meers Senior Account Executive: John Engle Contributing photos as follows: Photos Courtesy of the PRCA Credited Photographers: Mary Peters, James Phifer, Phil Doyle, Ric Andersen, Billie-Jean Duff, & Roseanna Sales Photos Courtesy of WPRA Credited Photographers: Phil Doyle, Kenneth Springer, James Phifer Photos Courtesy of PBR Credited Photographer: Andy Watson/Bull Stock Media Bucking Stock News Copies available at $7.95 + $5.55 shipping & handling by Visiting our website: www.americanbucklemagazine.com

AMERICAN BUCKLE MAGAZINE | 2019 VOLUME 1

AD TO COME!

INTERVIEW Photo: Mary Peters

TRAIN HARD, PERFORM EASY &STAY EXCITED AN INTERVIEW WITH CLAYTON SELLARS, 2018 RESISTOL ROOKIE OF THE YEAR

PRESENTED BY

layton Sellars has bull riding in his blood. As a child growing up in Fruitland Park, Fla., he’d see photos of his father riding and want to ride, too. He also looked up to his older brother, who also rode as well. “I wanted to be like him,” he says. “And then I went to some junior rodeos with him, and I just started getting on bulls and never quit.” As he recounts his earliest days riding bulls, it seems almost unfathomable that such a solid rider could have ever been new to the sport. Now a leading name in the Professional Rodeo Cowboys Association, he started riding bulls when he was only six. “When I first started, I remember I would get on little junior bulls and calves and get on and on and on and on and on and kept falling off, falling off,” he reminisces. “But I didn’t care. I still liked it.” “When I finally got to stay on one, that was pretty special,” he says, reflecting one of his earliest memorable rides. He mentions it was a mini-bull and recalls how it ran straight across the arena. “But I stayed on. I think that’s the day I fell in love with riding.” It’s a love affair that’s served him well. In 2018, the PRCA pro brought home the honor of 8

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ters

Photo: Mary Pe

INTERVIEW Photo: Matt Cohen

Photo: Matt Cohen

Resistol Rookie of the Year for bull riding, a goal he’d set his sights on at the start of his rookie year. “It meant everything, really,” he says of the distinction. “You have one shot at it. A guy can rodeo his whole life and can only get one shot at that title. So to go out there and capitalize on it my first full year in ProRodeo was incredible.” “My perspective just changed. It was like, ‘I belong here.’ I can play with these big dogs and not only that, I can beat them,” he says. Sellars earned more than $90,000 in competition money in 2018. But as the “rookie” designation implies, last year was just the beginning of his trajectory. This year, he stands to potentially double that amount. Regardless of how much he earns, he has a bright future ahead of him. The upcoming Wrangler National Finals Rodeo is one small part of that, though an important one. Sellars has aspired to compete in the NFR since he was 12 years old. But like his laser-focused endeavor to earn the title of Rookie of the Year in 2018, he seemed destined to achieve this hefty goal, too. “You put that goal out there, and you’re always shooting at it,” he says about his ability to keep his eye on the prize. “You don’t

overthink it. You don’t have to burn it into your mind every single day. But you just kind of know that’s where you’re heading.” As a rider, he thinks having the right mindset is essential to success. He notes the distractions of life on the road. Some days, he’ll travel 15 hours in pursuit of eight seconds on a kicking bull. It’s his ability to maintain a winning attitude through all of it that’s helped him excel in bull riding, he suggests. “It’s hard to explain,” he says when asked what it feels like to get out there and ride. “It’s kind of like a dance. When everything goes right, it’s extremely smooth. It’s not hard by any means. And it’s almost easy. But then again, if you stub your toe, it’s the most out of

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

INTERVIEW Photo: Mary Peters

control situation you can be in. There’s a fine line there between disaster and art. It’s, like, being in control of the most out of control situation.” So, what does it take to reach Sellars’s level of success? “It takes focus,” he says. “You gotta keep yourself healthy, and you gotta stay mentally sound.” He admits he encounters challenges in his pursuit. There are bound to be some setbacks in a sport where losing is unavoidable. “Bull riding is probably the only sport where you’re gonna lose at least 30 percent of the time,” he says. “The best guy in the world loses at least 30 percent of the time. So it’s inevitable that you’re gonna lose, so you have to learn how to handle that, forget about it, and build on it.” Sellars exhibits a special kind of mental endurance. It’s evident to anyone who watches him ride. He

almost seems at peace on such a powerful beast, in synch with the forceful, rapid movements during his most impressive rides. Unfortunately, there are bad days too. Again, it comes down to mindset. “If I buck off of one, I walk out of the arena and ride him perfect in my head. I go back in my head and ride him perfect two or three times. And then I will forget it completely, absolutely delete it from my head,” he says with a laugh. “Which maybe isn’t the best thing to do. I don’t know. But it’s how I handle it.” Even with his rising profile in the scene, his community still views Sellars as a good kid out there doing what he loves. “Clayton’s a hometown boy, raised right here near Vac-Tron. His whole family is very close, just good, solid people. He’s been a good role model here locally, but also, while doing what he’s doing in the rodeo,” says Brian Showley, Director of Sales at VacTron, which was recently acquired by Vermeer. “That makes it a good fit.” It’s no surprise that when Sellars first sought sponsorship, he turned to VacTron (now Vermeer MV Solutions), a locally-owned business that mirrors Sellars’ emphasis on values like family and honesty. “We’re a family atmosphere here at Vac-Tron, and he’s the same way, brought up in that same manner, with a good family life. He’s just a good boy to represent our brand,” Showley says.

AMERICAN BUCKLE MAGAZINE | 2019 VOLUME 1

Photo: Mary Peters

INTERVIEW

YOU GOTTA STAY MENTALLY SOUND. -Sellars 2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

INTERVIEW

“I like supporting someone who represents their sport well but also their community. All that wrapped into one makes Clayton the right choice.” This family-first ethos continues to drive Clayton today. “These people are the constant,” he says. “Everybody comes and goes, especially on the rodeo road, where you’re always traveling.” He also offers a word of appreciation to his sponsors, an impressive roster that includes Vac-Tron, Rock & Roll Denim, Resistol, Tri-County Landscapes, and Hughes Brothers Construction. “My family, my friends and my sponsors are always there no matter what happens,” he says. There’s also another group he credits, knowing his career wouldn’t be possible without them. “The fans. They’re going crazy, and that lights a fire in you. It helps you get excited, and that makes it easy. When the fans are there, and they’re loving it and everybody’s cheering, it snaps you right into that zone. There’s not a whole lot that can throw you off.” As for new riders, he has a few nuggets of helpful advice. “Put some goals out there,” he says. “Get some goals in your space. Train hard, perform easy, and stay excited. Always stay excited.” He’ll even talk to himself if that’s what it takes. “I’m like, ‘Yeah, you can do this! You can win this thing! Look at all these people out here!’ Maybe there’s a pretty girl in the front row. That might even get me excited.” When pressed as to what else that keeps him excited, his response reflects authentic passion. “Literally everything under the moon.” Photo: Mary Peters

PUT SOME GOALS OUT THERE. -Sellars

AMERICAN BUCKLE MAGAZINE | 2019 VOLUME 1

AD TO COME!

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To learn more, visit your Vermeer dealer or VermeerMVS.com

Proud sponsor of Clayton Sellars, the 2018 PRCA Bull Riding Rookie of the Year. Vac-Tron Equipment, LLC reserves the right to make changes in engineering, design and specifications; add improvements; or discontinue manufacturing at any time without notice or obligation. Equipment shown is for illustrative purposes only and may display optional accessories or components specific to their global region. Please contact your local Vermeer dealer for more information on machine specifications. Vermeer, the Vermeer logo, Equipped to Do More and Vermeer MV Solutions are trademarks of Vermeer Manufacturing Company in the U.S. and/or other countries. Vac-Tron is a trademark of Vac-Tron Equipment, LLC. © 2019 Vac-Tron Equipment, LLC. All Rights Reserved.

PRCA BULL RIDERS

SAGE

KIMZEY PRCA CAREER STATS

HOMETOWN: STRONG CITY, OK HEIGHT: 5’7 WEIGHT: 140

EVENTS: BULL RIDING BORN: 8/26/1994 JOINED PRCA: 2013 PRCA CAREER EARNINGS: $1,829,933.00 WORLD TITLES WON: 5 (2014-18) WRANGLER NFR QUALIFICATIONS: 5 (2014-18)

STETSON

WRIGHT PRCA CAREER STATS

HOMETOWN: MILFORD, UT HEIGHT: 5’8 WEIGHT: 140

EVENTS: SADDLE BRONC RIDING, BULL RIDING BORN: 7/30/1999 JOINED PRCA: 2018 PRCA CAREER EARNINGS: UKNOWN WORLD TITLES WON: 0 WRANGLER NFR QUALIFICATIONS: 0

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PRCA BULL RIDERS

TREVOR

KASTNER PRCA STATS

HOMETOWN: ARDMORE, OK HEIGHT: 5’10 WEIGHT: 150

EVENTS: BULL RIDING BORN: 11/23/1987 JOINED PRCA: 2008

PRCA CAREER EARNINGS: $763,996.00 WORLD TITLES WON: 0 WRANGLER NFR QUALIFICATIONS: 3 (2011-13, 2018)

CLAYTON

SELLARS PRCA STATS

HOMETOWN: FRUITLAND PARK, FL HEIGHT: 5’9 WEIGHT: 155

EVENTS: BULL RIDING BORN: 6/9/1998 JOINED PRCA: 2017

PRCA CAREER EARNINGS: $90,863.00 WORLD TITLES WON: 0 WRANGLER NFR QUALIFICATIONS: 0

JOSH

FROST PRCA STATS

HOMETOWN: ROOSEVELT, UT HEIGHT: 5’9 WEIGHT: 155

EVENTS: BULL RIDING AND TIE-DOWN ROPING BORN: 6/11/1995 JOINED PRCA: 2015

PRCA CAREER EARNINGS: $191,900.00 WORLD TITLES WON: 0 WRANGLER NFR QUALIFICATIONS: 0

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

FEATURES

RANCHING REIMAGINED How AGEX is Modernizing the Cattle Industry

PRESENTED BY

s cattle management operations grow increasingly complex, the industry demands better ways for ranchers to maintain accurate records. Notepads and herd books were once enough to satisfy ranchers’ needs. However, today’s operations require a much more streamlined approach. It’s not an easy problem to solve, which is something the team at AGEX, Inc., knows firsthand. The company’s core consumer product, AGEX Herd, is a free cattle management application available for download on iOS and Android devices. It’s designed to provide an easy way to document and reference herd information from any mobile device. But as a company, AGEX is something much bigger than the app itself. Founded by ranchers and made for ranchers, the business specializes in cattle data. By analyzing herd information, AGEX can draw insights that it then uses to further its mission to build tools to improve the industry. Wendel Thuss, the CEO and founder of AGEX, understands ranchers’ challenges. In addition to running AGEX, he also runs a ranching operation. “When we started AGEX, we were trying to create a better, more transparent market for livestock and perishable products like produce,” Thuss says. “But as we began building our

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management database, we realized we could solve all sorts of problems beyond buying and selling the commodity.” Data is crucial to helping people throughout the production line make better choices. These decisions might contribute to stronger herd output or may help buyers better predict how the year is going to go. Whether a person is running a largescale, multifaceted operation or is merely pursuing ranching as a hobby, informed decisions can improve efficiency.

FEATURES

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

FEATURES

AMERICAN BUCKLE MAGAZINE | 2019 VOLUME 1

FEATURES

As we’ve taken our database and applied it in different places, we’ve discovered that we can be helpful in a lot of ways up and down the supply chain. -WENDEL THUSS “It’s vital to keep accurate records of your operation and understand how your year will go,” says Matt Kunchin, the company’s CMO. “It’s your living. You want to know how your living is doing out there.” From its genesis, the AGEX team has always aspired to create better ways to manage herd operations. After building a marketplace to help improve management and end-to-end traceability, Thuss stumbled upon a valuable insight. “I was riding around, looking at cattle with my foreman one day. We were doing what we normally do,” says Thuss. “He finally looked at me and said, ‘Can you just build me an app that we can keep track of our cows on?’ I thought about that for a second and realized, ‘Yes, we can do that.’” Because of the inherent challenges in adapting technology to work within a complex industry, the AGEX team sought to make their solution as straightforward as

possible. Thus, they broke down the documentation process into its smallest parts. They then converted this stepby-step process into a digital product that anyone could use to store herd information on the cloud. Their diligence paid off. Today, operations of all sizes use the app to track everything from vaccines and health records to feed schedules. Some rodeos even use AGEX Herd to quickly find and reference animal information. As a supplement to the app, AGEX Herd users can opt to invest in AGEX’s RFID ear tags. The primary benefit of these tags is that any AGEX Herd user can scan them with their cell phones and immediately pull up an animal’s information. The process saves ranchers the trouble of having to manually enter ear tag codes or look up each animal’s unique identifier. That not only increases efficiency, but it makes it easy for future buyers and sellers to track an animal’s birth records, health records, lineage and so on. RFID tag users also get a host of other benefits, including access to a marketplace that allows them to buy and sell their livestock. The online auction

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FEATURES system facilitates cash sales, private sales and future sales. AGEX works with third-party affiliates to manage these sales, and the platform ensures money changes hands quickly. Tag users also qualify for AGEX’s financing program, which allows ranchers to leverage their animals as collateral as they grow their herds. Taken together, it’s a significant deviation from an era of notepads and herd books. But the digitization of the cattle management process is also leading to efficiency improvements throughout the entire line. “As we’ve taken our database and applied it in different places, we’ve discovered that we can be helpful in a lot of ways up and down the supply chain,” Thuss says. “Moving money faster with quick transactions is one of them. Keeping track of animals is another. Another very useful aspect involves moving product data back down the line.”

There’s no limit to the ways in which AGEX will transform the industry. “Further on down the line, we’ll be able to get records back from the packer to send to cow/calf producer of that animal,” Kuchin says. “They’ll be able to see how well their animals perform. And with that, they can come up with a better feeding program. They can know what cows produce better calves and what bulls produce better calves.” Traceability is also becoming increasingly important to both consumers and federal regulators. Forthcoming U.S. Department of Agriculture regulations, which are scheduled to go into effect in 2023, will require electronic ear tags on all cattle. AGEX’s ear tags are U.S.D.A.-compliant. Buyers and sellers benefit from having data at their fingertips. AGEX also uses its own data to develop more ways to improve the supply chain. The team never sees specifics such as users’ personal information or sales data.

Putting useful information in peoples’ hands in a timely manner is incredibly powerful in terms of increasing productivity. -WENDEL THUSS

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But they can spot patterns that help them identify issues, which they’ll continue to use to develop tools that solve problems. “As an industry, we have to become more productive,” Thuss says, noting that the number of people raising cattle is decreasing. “Putting useful information in peoples’ hands in a timely manner is incredibly powerful in terms of increasing productivity.” All of AGEX’s efforts are designed to make life easier for ranchers and others within the cattle industry. And, as a result, some of the industry’s most notable personalities have adopted AGEX’s platform. Professional bullfighter Chuck Swisher used AGEX’s tools to manage Swisher Beef Co., his farm-to-table beef program, well before the team invited him to partner with the brand. “It just made sense,” Kunchin says of the partnership. “He can be an advocate for our program but we also get to support his beef program. He knows and understands what’s good for the industry, so it was a no-brainer to partner up.” The company also has a longstanding relationship with PRCA announcer Jesiah “Cheech” Zapata. Zapata is a rancher and is an enthusiastic supporter of AGEX’s mission. But ultimately, the products are designed to be useful to anyone with a ranching-related need. “We take great pride in getting a 75-year-old rancher to use our app without any instruction or intervention,” Thuss says. “We had an 80-year-old call in the other day that said that this was the first app he ever had that he actually just opened up and started using. That’s our gold standard right there.” To learn more about AGEX, visit the website at www.agex.io or download AGEX Herd on the Apple App Store or Google Play Store.

PROFESSIONAL BULL RIDERS

JOSE VITOR

LEME 2019 PBR STATS

HOMETOWN: RIBAS DO RIO PARDO, MS HEIGHT: 5’6 WEIGHT: 140

EVENTS: 56 RIDES: 80 ATTEMPTS: 135

RIDE %: 59 90 PT. RIDES: 17 WINS: 11

2019 EARNINGS: $642,516

CHASE

OUTLAW 2019 PBR STATS

HOMETOWN: HAMBURG, AR HEIGHT: 5’6 WEIGHT: 150

EVENTS: 66 RIDES: 75 ATTEMPTS: 152

RIDE %: 50 90 PT. RIDES: 12 WINS: 10

2019 EARNINGS: $559,545

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PROFESSIONAL BULL RIDERS

JOAO RICARDO

VIEIRA 2019 PBR STATS

HOMETOWN: ITATINGE, MS HEIGHT: 5’6 WEIGHT: 163

EVENTS: 51 RIDES: 59 ATTEMPTS: 115

RIDE %: 51 90 PT. RIDES:3 WINS: 5

2019 EARNINGS: $491,229

JESS

LOCKWOOD 2019 PBR STATS

HOMETOWN: VOLBURG, MT HEIGHT: 5’5 WEIGHT: 130

EVENTS: 45 RIDES: 72 ATTEMPTS: 112

RIDE %: 64 90 PT. RIDES: 16 WINS: 15

2019 EARNINGS: $1,873,731

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

PROFESSIONAL BULL RIDERS

J.B.

MAUNEY 2019 PBR STATS

HOMETOWN: STATESVILLE, NC HEIGHT: 5’10 WEIGHT: 140

EVENTS: 24 RIDES: 15 ATTEMPTS: 50

RIDE %: 30 90 PT. RIDES: 2 WINS: 1

2019 EARNINGS: $75,476

COOPER

DAVIS 2019 PBR STATS

HOMETOWN: JASPER, TX HEIGHT: 5’9 WEIGHT: 150

EVENTS: 32 RIDES: 38 ATTEMPTS: 80

RIDE %: 48 90 PT. RIDES: 2 WINS: 3

2019 EARNINGS: $289,938

DALTON

KASEL 2019 PBR STATS

HOMETOWN: MULESHOE, TX HEIGHT: 5’10 WEIGHT: 140

EVENTS: 32 RIDES: 28 ATTEMPTS: 76

RIDE %: 37 90 PT. RIDES: 4 WINS: 3

2019 EARNINGS: $204,887

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FEATURED BULL Photo: Bull Stock Media/Andy Watson

BILLThe BUTCHER

BUCKS THE NAYSAYERS TO PROVE HIS CHAMPIONSHIP POTENTIAL

o one disputes that Bill the Butcher has what it takes to be a champion. The question is when he’ll have his chance to prove it to the world.

The son of Air Time, one of the most

athletically-gifted bulls rodeo has ever seen, it’s been a tough road for Bill. Through injuries, infections and a number of other setbacks, he’s emerged as an unlikely hero as he fights for redemption. If it’s true that “Whatever doesn’t kill you only makes you stronger,” one only needs to look to Bill for proof. Today, he’s healthier than ever and kicking like never before.

Others Said He Wasn’t Worth the Time

For owner Cinda Marquis, Bill is a special animal. She and her husband, Ben Marquis of Marquis Metal Works, own other bulls. “But he’s my superstar,” Cinda says. “He bought three, and I said it’s time to get me one. That’s my bull.” Knowing he might be tough to turn around, she made the choice to purchase him anyway. At one point before she acquired him, he’d stopped bucking mid-ride. For most bulls, this is a career-ending kiss of death as it’s hard for the rodeo to gamble on a bull that isn’t all but guaranteed to perform. But she couldn’t ignore the markers of a true champion. As a big fan of Air Time, Cinda knew he came from a powerful bloodline. She was also drawn to the animal’s larger-than-life stature and distinct white coloring with black spots. Undeniable athleticism and good heart also played a part in the equation. Was he truly a lost cause? Or was there something else hindering this bull’s success?

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

FEATURED BULL Photo: Bucking Stock News

Contemplating the decision, she and her husband reached out to the rodeo community. Some suggested the bull wasn’t worth the work. But Jeremy Walker of Paradigm Bull Company, who serves as Bill’s handler and the Marquises’ trusted advisor, had a different opinion. Though he had an inkling it could be tough to get the animal back into the eyes and hearts of the rodeo community, Walker couldn’t deny the talent. Having watched the bull in the past, he knew the mishaps that slowed him down weren’t from a lack of effort. In fact, it was almost as though Bill had given too much. “I told them the talent level is damn sure here on this bull,” Walker says. The Marquises obtained a video of the fateful ride to piece together what happened. “He didn’t really stop, he just slowed down and didn’t buck hard,” Cinda says. “And then come to find out — I don’t know if he’d been fighting or what — but he was really sore and they bucked him anyway.” They spoke to Walker, who has a sixth sense for things related to bulls. Through his company, he’s handled some of the best of the best, including Pearl Harbor and Sky Harbor.

Walker assured the Marquises this bull was something special. “I gotta say, I put my trust in Jeremy Walker more than anything,” Ben says. “I know what he can do with the animals, how he treats them, how he feeds them. Jeremy has eyes for this kind of stuff.” If there’s one thing the Marquises believe in, it’s redemption. “We will always pick the underdog,” Cinda says. “If what we have isn’t good enough, we’ll keep working at it until it is. I want to prove his worth to the world. I think that, like a person or anything else out there, when they’re giving their all, when they’re trying every time, that deserves something.”

Cinda said “Get Him! ”

If others said Bill couldn’t make it, then the Marquises would see to it that he did. “Me and Cinda sat there and talked about it, and Cinda said, ‘Get him.’” Ben says. “She said, ‘I don’t care if he goes on tour. We’ll market him and his athleticism. We’ll do the videos. Whatever it takes.’” “And so that’s the quote we put on everything: ‘Cinda said ‘Get him!’” So, at Cinda’s direction, that’s exactly what they did. Working with Walker, they implemented changes to Bill’s diet and exercise routines. They worked with vets and chiropractors to get the animal in solid shape. But that alone wouldn’t be enough. Once in full athletic form, the Marquises set out to prove the 26

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bull’s value. Cinda sought to make him a name rodeo fans would recognize. “We want to show the world that these bulls can have fans, too,” she says. “They’re the other 50 percent of bull riding. When you have a bull with the raw power and nimble moves packed into a 2,000-pound animal such as Bill, he deserves a following.” “But not anyone can ride a bull that rank. So, we had to go after riders with the same skill level and talent. They had to be equally matched.” She and Ben developed a social media campaign to get him ridden. They were so confident in the bull’s abilities they were willing to put their own money on the line. It started with a $5,000 bounty. The campaign would cement the name Bill the Butcher into the minds of the rodeo fans everywhere.

FEATURED BULL

I think that, like a person or anything else out there, when they’re giving their all, when they’re trying every time, that deserves something. -CINDA MARQUIS

Photo: Bull Stock Media/Andy Watson

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

FEATURED BULL Photo: Bull Stock Media/Andy Watson

Money on the Line

At first, few riders wanted to take on Bill. But one person was up for the challenge. “Ezekiel Mitchell showed a little interest. Ezekiel’s doing really good this year. And so I felt like it was a good matchup. Everybody felt good about it,” Cinda says. It was the perfect opportunity for the young PBR rider to show up, earn some fanfare and potentially walk away with some cash. So, he set out to ride the bull in a practice pen. The Marquises hired the best videographers in the game to document the experience. If the bull blew up that day, then so would the internet. Bill didn’t disappoint. Though it was an admirable effort on Mitchell’s part, the bull ultimately bucked him off. “We put that video together and it went crazy on the internet,” Cinda says. Suddenty, Bill had a fan club and a following. “We got invited to do the challenge at the big show with the PBR with the contingency that if Bill wasn’t all we made him out to be and he fouled, the rider would get the bounty regardless,” Ben says. “We increased the bounty to $25,000 to make it fair to the rider. If the animal fouled during a championship ride, the rider would still get paid.”

He’s just the whole package. He’s got the looks, the size, the build and the athletic ability -JEREMY WALKER

Comeback Challenges With $25,000 at stake, Bill remained unridden. At one point, at an event in Tulsa, he scored 44.25, bucking off PBR rider Derek Kolbaba in 4.59 seconds. Only later would the Marquises and Walker discover the animal had bucked with a ruptured eardrum. They took him off tour for several weeks as the animal recovered. Once Bill was back into bucking shape, Ezekiel Mitchell stepped up once again for the bounty. The ride was bound to be epic. Unfortunately, things didn’t go according to plan.

AMERICAN BUCKLE MAGAZINE | 2019 VOLUME 1

Bill gave an explosive jump out of the chute, but spun too close to the chute gate. At jump three, he bumped the cute with his nose and blew up the other way, tossing Mitchell off as the ref dropped a re-ride flag. A deal is a deal, and so the Marquises and Walker were true to their word and paid the bounty. Though Mitchell walked away with the cash, he said he wished he’d gotten the bounty the right way. Ultimately, this means the best is yet to come. And when it does, the Marquises will be there cheering on their superstar.

FEATURED BULL

BILLThe BUTCHER

A Future World Champion Bill is the remarkable product of a spectacular bloodline, an intense training regimen and an abundance of love and care. He’s a testament to how even subtle changes can improve a bull’s chances for success. “You gotta try to see around corners and see the potential,” Cinda says. “He’s just the whole package. He’s got the looks, the size, the build and the athletic ability,” Walker says. “When he bucks, he has so much charisma and ‘wow’ factor to him. He has the talent and ability. He has that little extra whatever it is when he gets high in the air and kicks and bucks.” Of course, the Marquises would love to see Bill win Bull of the Year at the PBR World Finals in 2020. But there’s something far deeper at play here. “I really want to show the world a deeper look into the athletic ability and incredible talent these animals have,” Ben says. “They deserve a following!” “More than anything,” adds Cinda, “I just want him to have the respect he deserves.”

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

FEATURES

THE

Spirit

American Barrels is a Modern Icon of Classic American Identity

AMERICAN BUCKLE MAGAZINE | 2019 VOLUME 1

FEATURES

ans of American Barrels don’t drink it just because the bourbon is great or the bottle looks cool. They drink it because of what that bottle means. Indeed, with its sleek bullet shape and coiled Gadsden rattlesnake, the bottle stands out among popular mainstream whiskey brands. But more than just a powerful, eyecatching design, the bottle functions as an emblem of new American patriots. It represents great bourbon, great loyalty, and great pride. “American Barrels makes fine whiskey, but we’re not just selling whiskey,” American Barrels Founder Michael Reed says.

The bottle is an insignia of American cultural identity rooted in her heritage, setting the foundation for a brand name people will recognize centuries from now. It portrays a powerful message, one evident in both the visual aesthetic and the bourbon inside the bottle. Taken together, this represents a taunting “Come and take it” attitude toward the challenges of daily life. Like the Marlboro Man or John Deere green, the American Barrels bottle is a depiction of something that goes far beyond a fine a product. As a whole, the brand speaks to a reflection on a time and a place, taking historical elements and building on them to present a modern symbol of virtue.

The images that most truthfully reflect the American ethos aren’t the ones that were carefully created in labs, fueled by focus groups and marketing studies. They’re the ones that rise organically and come to embody people’s true sense of being. These brands are revered for their uniqueness and grow on their own merit. Eventually, they become iconic as people recognize themselves within the context of what the brand stands for. “Thirty years from now, who is going to be today’s Marlboro Man?” he ponders. “It’s the same person, but with a modern sense of style and appeal.” By its grassroots nature, the American Barrels brand is an expression of that identity. The bottle, and the imagery

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

FEATURES

therein, stands for far more than a cool party favor or conversation starter. There is a much deeper meaning. No doubt, people who drink it do so because they love its flavor. Carefully crafted with a specific flavor profile in mind, the result is as much a product of design ingenuity as the bottle itself. The high-rye mixture has the classic Bourbon notes of caramel and vanilla, along with a dark cherry finish. It then culminates in a smooth burn, making it a versatile choice suited for anything from a wild night at the rodeo to a relaxing evening at home. “Sometimes people say, ‘Wow, you spent so much time on the bottle and the branding. Did you spend any time on the whiskey?’ And I say ‘Yeah, we just worked overtime.’” Reed says.

If we’re drinking bourbon, let’s get a good bourbon and put it in something that represents something unique to us as Americans. -MICHAEL REED

“Overtime” might be an understatement. The American Barrels brand of whiskey as it stands today is the calculated result of years of hard work and planning. And, with the company’s recent move to a new home on the Kentucky Bourbon Trail, the whiskey has only gotten better. The move came with process improvements that now allow the American Barrels team to control distilling from start to finish. It’s available at a reasonable price point that gives whiskey drinkers the most bang for their buck. But still, it’s what that bottle stands for that inspires that first taste. In an era of liquor bottle designs that rely on label gimmicks such as glitter and gemstones to earn customers’ fleeting attention, American Barrels stands out as an authentic. 32

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FEATURES

Reed and his team didn’t create the bottle as a result of focus group testing or marketing surveys. Instead, it was a response to a simple observation on whiskey in American culture. And that observation warranted a response, which took on a life of its own. While attending Indiana University, located in the heart of Bourbon Country, he noticed his classmates’ propensity to celebrate major events and milestones with a popular brand of Canadian whiskey. It seemed disingenuine, to say the least, to commemorate these moments with an imported whiskey from a crown-shaped bottle in a land that refutes the idea of kings. “If we’re drinking bourbon, let’s get a good bourbon and put it in something that represents something unique to us as Americans. Because a whiskey bottled in a tiara and shipped in a purple tax bag doesn’t represent the American spirit. It represents, in fact, the exact opposite of the American spirit.” The result would lead him to dream up something that he felt would present a stronger message, grounded in an authentic representation of American heritage.

“My very first line for it was ‘American Barrels: Shots for liberty since 1775,’” Reed says, noting the double entendre for shots from a whiskey barrel as well as shots from a gun barrel. And so, American Barrels emerged as the antithesis of that inauthentic sentiment. Instead, the whiskey is a symbol of a shared, inherited identity, one that calls upon the nostalgia for classic Americana. “Because if you see it, and it’s for you, you’ll know,” he says. “If it was in a generic bottle, then it loses its specificity. But we didn’t design it just to stand out for the sake of standing out.” It would then seem only fitting that the ornate bottle would draw influence such a powerful and meaningful statement. Created in 1775 by General Christopher Gadsden, the Gadsden flag, with its distinct rattlesnake imagery, is a symbolic representation of the Revolutionary War. The flag, bearing the famous slogan “Don’t tread on me,” took on a life of its own as it became a symbol of vigilance and magnanimity, patriotism and liberty. For many, the term “American spirit” conjures stories of America’s founders, with an emphasis on the types of historic moments likely to be recounted in grade-school textbooks.

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FEATURES

And while those historical markers certainly represent that spirit, the American spirit itself is actually something far more profound than that. “That American spirit to me is an inherited history. It’s an identity and destiny of a special nation and its land,” Reed says. “To claim it or to have true American spirit is to share ownership of our people’s heritage, and our duty to defend it, to perpetuate it.”

This bottle is that badge for our folk, the people who we made it for. It’s not for everyone. -MICHAEL REED

AMERICAN BUCKLE MAGAZINE | 2019 VOLUME 1

That’s not to say someone can classify an American Barrels drinker by demographics like age or gender. “It’s for specific people, but lots of different types of people would fit in that group,” Reed says. Put another way, it represents a shared sense of pride that transcends those boundaries, reflecting instead a unified people who stand for American values. “The American spirit is the people itself,” Reed says.”This bottle is that badge for our folk, the people who we made it for,” he says. “It’s not for everyone.” A sentiment reinforced by the slogan, “Dare to live free,” the American Barrels brand serves as a calling card to those who want to make a statement. “People that drink American Barrels drink it for more than just the whiskey,” Reed says. “It’s something that announces that ‘Come and take it’ attitude for preserving the American spirit. That’s the history, identity and destiny of the American people.” American Barrels Kentucky Bourbon is available at retailers throughout the country and online at www.americanbarrels.com.

FEATURED BULL

Most, will bend the knee. We, are not most.

AD TO COME!

for patriots only.

2020 SEASON PREVIEW

A Look at Top Contenders, Fearless Underdogs and Fresh Faces 36

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2020 SEASON PREVIEW

t may still be 2019, but rodeo fans celebrated the new year back in October with the launch of the PRCA’s 2020 rodeo season. As major brands put tremendous amounts of money toward supporting riders and ropers around the world, rodeo is growing bigger by the day. There’s more opportunity than ever to succeed as a rodeo pro, and even those working behind the scenes can appreciate newfound opportunities to improve the industry as a whole. As rodeo continues to expand, the competition is becoming more rigorous. But if there’s one thing country

folks know, it’s that hard work and discipline pay off big time in the long run. Here, the team at American Buckle Magazine takes a look at some of the athletes to watch in the 2020 season. Many of them are familiar names, likely to return to take the gold buckles they so rightfully deserve. Others are underdogs who seemingly burst on the scene from nowhere, whose natural potential makes them quality contenders for national titles in the 2020 season. But regardless of whether they’re reigning champs or new faces, they’re certainly folks to keep an eye on throughout the 2020 season.

PROFESSIONAL BULL RIDERS (PBR) Photo: Bull Stock Media/Andy Watson

Jess Lockwood’s journey to the top has been anything but easy. It seems nothing can keep this man away from the rodeo. After a collarbone injury kept him from riding for three full months in the early part of the 2019 season, he defied all odds to both win the 2019 PBR World Finals event and walk away with the title of 2019 PBR World Champion Bull Rider, nudging out Jose Vitor Leme. But this isn’t the first time Lockwood beat seemingly impossible odds to emerge victorious. He had a similar series of challenges back in 2017, when he overcame four broken ribs, a punctured lung, a lacerated kidney and a bout of pneumonia to earn the World Champion title. He’s now the youngest two-time World Champion. Throughout the past three years, Lockwood has found himself out of the game for prolonged periods for several different reasons. In addition to the injuries in advance of the 2017 finals, he’s also suffered torn groins on both the right and the left sides at different times and couldn’t so much as move his arm for three months after the collarbone injury. But if Lockwood can bounce back like that in 2017 and 2019, there’s no telling what he’s capable of in 2020. Riding better than ever, Lockwood now seems to be at the height of his career. If he can keep it up, he could easily claim the title of World Champion Bull Rider in 2020. Should he do so, he’d be only the second rider to win back-to-back titles And then there’s Daylon Swearingen, a young wunderkind who has earned more than half a dozen first-place wins in the PBR circuit this year alone. Swearingen is the first PBR bull rider to qualify for the PBR World Finals and Wrangler National Finals Rodeo (WNFR)

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

2020 SEASON PREVIEW Photo: Bull Stock Media/Andy Watson

Photo: Bull Stock Media/Andy Watson

in the same season since Brennon Eldred in 2017. Regardless of his showing at the WNFR, it’s clear this young man has plenty of momentum behind him as he rides into the 2020 season. Swearingen was a part-time rider in 2018, so 2019 was his first fully committed year in what looks to be an incredible future for the rider. He also competed on the collegiate rodeo circuit and won the 2019 Collegiate National Finals Rodeo (CNFR) in June for Panola College, where he studies land and ranch management. But he certainly won’t be the front-runner if Dalton Kasel has anything to say about it. After coming in as the bull riding runnerup to Swearingen at the 2019 CNFR, Kasel rose from becoming an unranked rider to the seventh-ranked bull rider on the circuit in a matter of 150 days. He then went on to eventually become the number one contender for the prestigious PBR Rookie of the Year award. After winning PBR’s Rookie of the Year title in 2018, Keyshawn Whitehorse had an admirable year but left fans wanting more. The Navajo rider from McCracken Springs, Utah, suffers from early-onset arthritis, but that hasn’t seemed to slow down his passion and dedication for the sport. Perhaps the 2020 season will be his time to shine and show the world what he’s truly capable of doing.

PROFESSIONAL RODEO COWBOYS ASSOCIATION (PRCA) This 2019 PRCA WNFR will boast a whopping $10.4 million payout, a testament to why there’s never been a better time to be a rodeo athlete. But even if fate prevents some hardworking riders from claiming a share of that prize pool, the 2020 season is a chance for redemption. Sage Kimzey is a PRCA favorite in bull riding. The five-time world champion had yet another incredible year in 2019 and will be one to watch in the 2020 season. But other riders, including young up-and-coming bull riders Stetson Wright and Clayton Sellars, may give the seasoned pro a run for his money. Wright was looking good in the all-around standings by the end of the 2019 season, competing in both the saddle bronc riding and bull riding events. The rider has rodeo in his blood. His father, Cody Wright, is a two-time world champion saddle bronc rider (2008, 2010) and his brother, Ryder Wright, is the 2017 world champion in saddle bronc riding and led the charts in earnings in that category at the end of the 2019 season. His other brother, Rusty Wright, also stacked up a number of saddle bronc riding wins throughout the year. Stetson is also the nephew of world champion saddle bronc riders Jesse Wright (2012) and Spencer Wright (2014). 38

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2020 SEASON PREVIEW

AD TO COME!

2020 SEASON PREVIEW

The young contender has proven he’s more than capable of carrying on the family name. In fact, of the top 20 earners in the saddle bronc category during 2019, the Wrights — minus Cody — make up five of those placements. But Stetson has a long way to go if he wants to elbow his way to the top of the saddle bronc category. His brother Ryder held the top spot in pre-WNFR earnings at the end of the 2019 season with $224,488.39. The ongoing good-spirited family rivalry makes it all the more fun to watch how this all plays out over the 2020 season. Sellars, on the other hand, has his eye on the bull riding prize in advance of the WNFR after taking home the 2018 Resistol Rookie of the Year Award. The young, determined man is carving his own path in the rodeo, and while 2019 has been a good year for him, he shows no signs of slowing down in 2020. It’s hard not to root for Tuf Cooper. The Georgia native and son of ProRodeo Hall of Famer Roy “Super Looper” Cooper takes after his father with the same natural ability and mental endurance that it takes to excel in rodeo. He fell just a little short of the steer roping championship in 2018 and even if he doesn’t claim it in 2019, the outlook is good for a strong 2020 run. He also continues to make waves in tie-down roping, making him the fourth-highest overall PRCA earner in advance of the 2019 finals. He’s already showing success in the 2020 season, having earned the tie-down roping title at the Rosenberg rodeo in early October and earning third in both steer roping and tie-down roping in the Waco rodeo later in the month, Maybe it’s good for him that his brother-in-law, Trevor Brazile, stopped riding full-time in 2019 in an effort to spend more time with his family. For those still bothering to count, Brazile holds 24 world titles and 14 all-around titles. And, even in semi-retirement, he was 2019’s highest steer-roping earner and number nine on the list of overall PRCA earners for the season. It seems nothing can keep Brazile away from steer roping. As far as bareback, Tim O’Connell won three straight titles as well as three straight WNFR average crowns up through the 2018 season, but an injury put him out for six months in the height of the season. Yet, a man of determination, he managed to pull himself up by the bootstraps for a triumphant return to qualify for the 2019 WNRF. He’s already putting in work for the 2020 season as well, having made changes to his riding style upon his return in the 2019 season that will no doubt elevate him in the 2020 standings. 40

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WOMEN’S PROFESSIONAL RODEO ASSOCIATION (WRPA) The WPRA has been supporting women riders since 1938. Each year, the competition intensifies as more and more talented women take the reigns and the ropes to show off their skills. Nellie Miller is one of the best-known females in rodeo. The 2017 Women’s Professional Rodeo Association Barrel Racing and mother of two has proven her love of and dedication to rodeo time and again, and she’s always a fan favorite to come out on top in the barrel racing scene. She and her mare Sister prove time and again that they know what it takes to win. With decades of experience in the barrel racing game, Lisa Lockhart is always a favorite to emerge at the top of the standings. She holds two NFR titles and was third in earnings for the WPRA’s 2019 season, missing the second place spot by just a few thousand dollars. Lockhart won the WNFR’s barrel racing championships in both 2014 and 2016 and boasts career earnings of more than $2.5 million. She’s

2020 SEASON PREVIEW

also an aunt to the aforementioned Jess Lockwood. Series veteran Brittany Pozzi Tonozzi also remains a face to watch. Pozzi Tonozzi is a two-time barrel racing world champion, and this year marks her 13th time qualifying for the NFR. While she may not have earned as many wins as some others in the 2019 season, her consistent high placement shows that she’s bound to put up a fight in 2020. She has earned more than $2 million throughout her career, which serves her well in the care of the 50 or so horses she and her husband tend, as well as their two-year-old daughter. Roper Jackie Hobbs Crawford continues to stack up accolades, earning three separate titles at the WPRA Finals in Waco. She not only secured the breakaway roping title before the final day’s events, but she earned the all-around title as well as the team roping title alongside heeler Jessica Remsburg. These combined efforts mean she currently holds an impressive 19 titles. But it seems she’s still not ready to hang up her hat as she recently signed with American Hat Company, evidence of her longstanding commitment to roping. As more and more major rodeos add breakaway roping as an event, there will be even more opportunities for success in Remsburg’s 2020 season.

Photo: Kenneth Springe

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

2020 SEASON PREVIEW

NATIONAL INTERCOLLEGIATE RODEO ASSOCIATION (NIRA)

THE NATIONAL HIGH SCHOOL RODEO ASSOCIATION (NHSRA)

With the college rodeo season in full swing, there’s already a number of names that are making waves and bolstering their colleges’ reputations into the national rodeo spotlight. Panola Junior College men’s team made a major showing at the 2019 College National Finals Rodeo Championships, with Swearingen taking first in bull riding and earning the rookie title. Swearingen’s efforts, alongside a runner-up placement from Tyler Johnson in bareback riding and several other strong placements from the team, pushed Panola Junior College into the lead last season. But the question is whether they can pull out the lead again. With both Swearingen and Johnson returning this year, it seems like the team is in an even better position to earn the top spot again. Unfortunately, to date, Panola has failed to make a truly notable showing. The team faces tough competition from Sam Houston State University, McNeese State University and Hill College. Montana State University’s men’s and women’s teams are having strong years. Both have histories of winning titles and high placements among the national champion teams. But the College of Southern Idaho is going to make it tough for MTSU’s men’s team to claim the lead, as these two teams held a close margin leading into the final college rodeo events before winter break. On the women’s side, competitors are going to have a lot of work to do over winter break to keep up with Black Hills State University. The school’s barrel rider Alyssa Jean Lockhart is having a stellar year. She was already crowned the Great Plains Region Champion Barrel Racer and Breakaway Roper for 2019. And, for the 2019-2020 collegiate season, she brings even more to the table as she’s a favorite in the women’s around NIRA national standings. In fact, she’s managed to rack up more than 1,000 points only halfway into the season. It doesn’t hurt to have learned the ropes from one of the best in the business — her mother, Lisa Lockhart.

The 2018-2019 year produced at least one rodeo athlete that’s are already making waves in the pros: tie-down roper Shad Mayfield. After taking first in that category in the NHSFR 2019 finals, he has also managed to qualify for this year’s WNRF. It’s a true indication of the strength of both the NHSRA program and Mayfield’s own dedication to rodeo.In barrel racing, Utah’s Macee McAllister, who is a third-generation cowgirl, had consistent runs at the NHSRA that earned her the organization’s 2019 World Champion Barrel Racer title. She can expect even better things in the future as the multi disciplined rodeo athlete, who also competes in pole bending, breakaway roping, and team roping, is now in her senior year at Dixie High School. One young Oregonian rider, Mason Stuller, is set to appear at the Junior National Finals Rodeo for the third time this year. The 16-year-old will compete in both bareback and saddle bronc riding. Stuller, who started doing rodeo at age 4, is also the National High School Rodeo All-Around Rookie of the Year. With so much momentum behind him already in his brief career, there’s no doubt he is going to be a tough contender in 2020 and for years to come.

AMERICAN BUCKLE MAGAZINE | 2019 VOLUME 1

Leading Riders and Ropers Represent the Past, Present and Future of Rodeo. Whatever the outcome, the 2020 season already looks to be a wild ride in more ways than one. Year after year, the rodeo proves it’s as unpredictable as the bulls themselves. Be it a fan favorite victory, a classic tale of blood, sweat and tears, or a true underdog story, it wouldn’t be real rodeo without a few ups and downs. From all of us here at American Buckle Magazine we want to wish each rodeo athlete and animal a happy and healthy 2020 season.

2020 SEASON PREVIEW

AD TO COME! FOLLOW US ONLINE @americanbucklemagazine

www.americanbucklemagazine.com

SPECTATORS “BECOME JUDGES” WITH NEW SKORIT APP SKORIT TAKES EVENT AUDIENCE PARTICIPATION TO A NEW, INTERACTIVE LEVEL.

PRESS RELEASE

Albuquerque, October 1, 2019: Spectators no longer need to wait on the sidelines for judges to post their scores, thanks to SKORIT, a new interactive smart-phone app that allows spectators to post their scores as quickly and easily as the judges. Once they enter their scores, they can see how they compare to the judges and other participating fans. They can also compete for prizes, get coupons for free services or products. Prior to SKORIT, audience participation at judging events has been limited to applause, booing, standing up, shouting and other similar demonstrations of opinion. SKORIT changes all that, giving the audience a voice, a reason to pay close attention to each participant, and an interactive role from beginning to end. “Initial tests at a recent four-day rodeo event made it clear that spectators found it easy, exciting and fun to log in, create a username, score events

and see how they did in relation to the judges and other fans,” said Brown. “For the first time ever, spectators can go beyond applauding or criticizing the judges by being judges themselves. It’s fun, interactive and competitive!” adds Brown. Rodeo Fans, young and old loved to express their opinions on scoring. Rodeo Announcers can access results after each ride, and comment on how the crowd opinion relates to the judge’s opinion. SKORIT adapts to virtually every type of judging event, ranging from gymnastics, ice skating, and diving to beauty pageants, cheerleading, band, dance and equestrian competitions. The app can even be used to rate various aspects of meetings and conferences, such as the quality of the venue, meals and speakers. Some Events are using the fan’s Crowd Average Scores as one of their judge’s scores. Others are using the

Crowd Average Score AS the actual judges score. There’s tons of flexibility and ways to use this exciting new app. In addition to spectator participation, SKORIT offers event organizers and fans the opportunity to develop business partnerships, including securing a national, regional or local SKORIT license or becoming a licensed SKORIT representative for one or more events. Sponsorship opportunities are also available. For more information regarding using SKORIT at your next event, contact SKORIT at 505-269-1497, or email: Chuck.Brown@SKORIT.com

TEAM ROPING

COLEMAN

PROCTOR

PRCA CAREER STATS

EVENTS: TEAM ROPING (HEADING), TIE-DOWN ROPING BORN: 8/30/1985 JOINED PRCA: 2004 PRCA CAREER EARNINGS: $989,909.00 WORLD TITLES WON: 0 WRANGLER NFR QUALIFICATIONS: 4 (2014-17) CURRENT RESIDENCE: PRYOR, OKLA. 2018 WORLD STANDINGS PLACE: 18TH 2018 EARNINGS: $61,008 TOUR FINALE QUALIFICATIONS: 2 (2014-15) RNCFR QUALIFICATIONS: 3 (2005, 2015-16)

PRCA 2019 HIGHLIGHTS

HOMETOWN: MIAMI, OK HEIGHT: 6’0 WEIGHT: 230

2019 HIGHLIGHTS- PARTNER RYAN MOTES • WON THE AMERICAN (ARLINGTON, TEXAS) • WON THE LEA COUNTY PRCA RODEO (LOVINGTON, N.M.) • WON THE TRI-STATE RODEO CINCH SHOOT-OUT (FORT MADISON, IOWA) • CO-CHAMPION AT THE LAWTON (OKLA.) RANGERS RODEO • WON THE INTER-STATE RODEO (COFFEYVILLE, KAN.), WITH BRYE CRITES • CO-CHAMPION AT THE EUREKA (KAN.) PRO RODEO, WITH BRYE CRITES • WON TULSA (OKLA.) STATE FAIR PRCA RODEO, WITH JOSEPH HARRISON

AMERICAN BUCKLE MAGAZINE | 2019 VOLUME 1

2020 SEASON PREVIEW

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

TEAM ROPING

KALEB

DRIGGERS PRCA STATS

HOMETOWN: WAYCROSS, GA HEIGHT: 6’0 WEIGHT: 170

EVENTS: TEAM ROPING (HEADING) BORN: 12/19/1989 JOINED PRCA: 2009

PRCA CAREER EARNINGS: $1,542,943.00 WORLD TITLES WON: 0 WRANGLER NFR QUALIFICATIONS: 7 (2011-14, 2016-18)

CLAY

SMITH PRCA STATS

HOMETOWN: TEXARKANA, TX HEIGHT: 5’11 WEIGHT: 155

EVENTS: TEAM ROPING (HEADING), TIE-DOWN ROPING BORN: 4/26/1991 JOINED PRCA: 2013

PRCA CAREER EARNINGS: $919,435.00 WORLD TITLES WON: 1 (2018) WRANGLER NFR QUALIFICATIONS: 4 (2015-18)

BLASINGAME PRCA STATS

HOMETOWN: RAMAH, CO HEIGHT: 6’1 WEIGHT: 215

EVENTS: TEAM ROPING (HEADER) BORN: 6/27/1984 JOINED PRCA: 2003

PRCA CAREER EARNINGS: $651,687.00 WORLD TITLES WON: 0 WRANGLER NFR QUALIFICATIONS: 1 (2010)

AMERICAN BUCKLE MAGAZINE | 2019 VOLUME 1

TEAM ROPING

JUNIOR

NOGUEIRA PRCA STATS

HOMETOWN: PRESIDENTE PRUDENTE, BRAZIL HEIGHT: 6’0 WEIGHT: 170

EVENTS: TEAM ROPING (HEELER) PRCA CAREER EARNINGS: $1,121,669.00 BORN: 9/6/1990 WORLD TITLES WON: 1 (AA) JOINED PRCA: 2014 WRANGLER NFR QUALIFICATIONS: 5 Events: Team Roping (2014-18) (Heeling)

RYAN

MOTES PRCA STATS

HOMETOWN: FRESNO, CA HEIGHT: 5’9 WEIGHT: 180

EVENTS: TEAM ROPING (HEELING) PRCA CAREER EARNINGS: $1,048,757.00 BORN: 7/16/1980 WORLD TITLES WON: 0 JOINED PRCA: 2001 WRANGLER NFR QUALIFICATIONS: 4 (2007, 2012-13, 2015)

KYLE

LOCKETT PRCA STATS

HOMETOWN: MODESTO, CA HEIGHT: 6’3 WEIGHT: 225

EVENTS: TEAM ROPING (HEELING) PRCA CAREER EARNINGS: $1,011,532.00 BORN: 11/16/1977 WORLD TITLES WON: 0 JOINED PRCA: 1997 WRANGLER NFR QUALIFICATIONS: 7 (1997-98, 2000-03, 2005)

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

SADDLE BRONC RIDERS

RYDER

WRIGHT PRCA CAREER STATS

HOMETOWN: MILFORD, UT HEIGHT: 5’8 WEIGHT: 135

EVENTS: SADDLE BRONC RIDING BORN: 3/12/1998 JOINED PRCA: 2016 PRCA CAREER EARNINGS: $743,881.00 WORLD TITLES WON: 1 (2017) WRANGLER NFR QUALIFICATIONS: 3 (2016-18)

ZEKE

THURSTON PRCA CAREER STATS

HOMETOWN: BIG VALLEY, ALBERTA HEIGHT: 5’9 WEIGHT: 145

EVENTS: SADDLE BRONC RIDER BORN: 7/15/1994 JOINED PRCA: 2015 PRCA CAREER EARNINGS: $859,136.00 WORLD TITLES WON: 1 (2016) WRANGLER NFR QUALIFICATIONS: 4 (2015-18)

AMERICAN BUCKLE MAGAZINE | 2019 VOLUME 1

SADLE BRONC RIDERS

JACOBS

CRAWLEY PRCA STATS

HOMETOWN: ENNIS, TX HEIGHT: 5’7 WEIGHT: 155

EVENTS: SADDLE BRONC RIDING PRCA CAREER EARNINGS: $1,676,222.00 BORN: 5/27/1988 WORLD TITLES WON: 1 (2015) JOINED PRCA: 2006 WRANGLER NFR QUALIFICATIONS: 8 (2011-18)

SPENCER

WRIGHT PRCA STATS

HOMETOWN: MILFORD, UT HEIGHT: 5’6 WEIGHT: 160

EVENTS: SADDLE BRONC RIDING PRCA CAREER EARNINGS: $519,316.00 BORN: 12/21/1990 WORLD TITLES WON: 1 (2014) JOINED PRCA: 2012 WRANGLER NFR QUALIFICATIONS: 2 (2014-15)

RUSTY

WRIGHT PRCA STATS

HOMETOWN: MILFORD, UT HEIGHT: 5’8 WEIGHT: 135

EVENTS: SADDLE BRONC RIDING PRCA CAREER EARNINGS: $756,362.00 BORN: 11/10/1995 WORLD TITLES WON: 0 JOINED PRCA: 2014 WRANGLER NFR QUALIFICATIONS: 3 (2015-18)

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

FEATURES

COWBOYS For A CAUSE PRESENTED BY

The RMEF Hunter and Outdoor Christmas Expo Returns to the Rodeo to Raise Funds for Elk Habitats

AMERICAN BUCKLE MAGAZINE | 2019 VOLUME 1

FEATURES

T Photos: Courtesy Rocky Mountain Elk Foundation

he 2019 Wrangler National Finals Rodeo (WNFR) will once again take place in conjunction with Cowboy Christmas, a holiday celebration of all things Western. And, as returning attendees know, it’s not Cowboy Christmas without the Rocky Mountain Elk Foundation (RMEF) Hunter and Outdoor Christmas Expo. The RMEF Expo is a unique vendor showcase specially curated for the nation’s outdoors enthusiasts. This year’s event may be one of the best yet. While Cowboy Christmas is a family-friendly celebration of all things rodeo, the RMEF Expo has a special place in the hearts of outdoorsmen and women. Be they hunters, fishers, hikers, campers, conservationists or even casual types looking to tour elk country, there’s something for everyone with an appreciation for the natural landscape. Throughout all 10 days of the WNFR, attendees can find the RMEF by making their way to the second floor in the South Halls of the convention center expo hall. There, they’ll see hundreds of exhibitors selling the latest in hunting gear, firearms, optics and other necessities for the outdoors lifestyle. As a celebration of the cowboy life, the RMEF Expo emphasizes recreation and outdoors. It’s a can’t-miss opportunity to discover what’s new in the hunting and fishing businesses, get to know like-minded rodeo enthusiasts and pick up a few souvenirs along the way. Returning visitors will find all the contests, live demos and wild attractions they’ve come to expect from the event, plus a lot more.

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

FEATURES

The RMEF Expo gives rodeo fans a special opportunity to learn about the RMEF and its mission, which is to ensure the future of elk, elk country and the hunting heritage. Those are important values to many WNFR attendees, who may live in rural areas or spend significant time in nature. Others support the cause simply because they appreciate the wilderness and want to help protect these natural lands. “In a day and an age where development continues to push out into elk range and wildlife habitat, it’s important for people to realize that our wild world is shrinking,” says Mark Holyoke, the RMEF’s Director of Communications. “And that’s not good for our wildlife and the habitat out there that they need.” The proceeds from the RMEF Expo go directly to efforts to preserve these habitats. The RMEF also allocates funds to opening and improving public access to land for hunting and other outdoor activities, such as hiking and fishing. Ultimately, the group seeks to restore elk to their historic range as much as possible. It also sponsors outdoor programs and events for men, women, youth, families and many other groups with specialized interests. The RMEF Expo seeks to put a spotlight on what’s happening in the outdoors by featuring brands and events that highlight the crux of the RMEF’s commitment to elk preservation and hunting heritage. Visitors can expect to see the latest and 54

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best-in-class hunting gear and firearms, as well as test and learn about optics such as binoculars and scopes. They can also check out Western art, fashion, outfitters and learn more about travel and lodging in different areas of elk country. The event will also feature some of the world’s best bull elks on display at its RMEF Great Elk Tour. Other major exhibitions include the MTN OPS Ultimate Archery Experience, the Cinch Jeans & Shirts booth, Chevy Trucks and Three Amigos Super Steer Roping. Visitors should also plan to check out the RMEF’s membership booth. There, they can learn more about the organization’s mission and participate in daily raffles. And then there’s the Cowboys for Conservation Calcutta, a highlight of RMEF’s involvement with the WNFR that’s grown to become somewhat of a tradition over the last few years.

In a day and an age where development continues to push out into elk range and wildlife habitat, itâ&#x20AC;&#x2122;s important for people to realize that our wild world is shrinking.

-MARK HOLYOKE

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FEATURES

“It’s kind of the rodeo version of fantasy football in the sense that you can sponsor and go shoulder-to-shoulder with an NFR contestant and see how they do individually,” Holyoke says. The Calcutta’s main event will take place on the Rodeo Live Stage downstairs in Cowboy Christmas on Dec. 5, allowing fans to bid on all 120 NFR contestants. Then, in the following days, the RMEF will auction off teams of contestants. The auction team will award cash payouts daily. “It’s a way to have further involvement in the NFR action,” Holyoke says. “At the same time, as you participate in the auction, the money that’s raised goes to RMEF, which benefits our mission.” He also recommends attendees plan to spectate the Junior World Finals Rodeo (formerly the Junior NFR), which will take place in the Wrangler Rodeo Arena. This event features young rodeo contestants participating in a variety of the same riding and roping activities that comprise the WNFR. The Junior World Finals promises more seating than previous years as well as enhanced lighting. For many, it will be their first significant rodeo experience, giving the chance to rope and ride in front of screaming fans, just like the pros. “You watch those little cowboys and cowgirls compete, and it’s just great. It’s just a real kick in the pants to watch those kids get up there and have fun with the things they do,” he says. Some of these young riders may eventually pursue rodeo careers themselves, either as athletes or behind the scenes. Year after year, the proceeds from the RMEF Expo and its membership efforts make a substantial impact on conservation efforts. 56

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Founded in 1984, the RMEF has since completed more than 12,000 hunting heritage projects with a combined value of more than $1.1 billion. More than 7.5 million acres of habitat were enhanced or protected as a result of these efforts, according to Holyoke. Over the past 35 years, the organization has successfully opened or improved access to more than 1.2 million acres of elk country. The majority of that land is open for hunting and recreation. There are currently more than 500 RMEF chapters, and members come from every state. While the organization focuses on elk preservation, its efforts impact all of the wildlife in the areas it seeks to protect. Its work fosters habitats for elk as well as birds, beavers, pronghorn, fish, mountain lions and many more creatures, not to mention native plants and natural waterways. “Kind of like a pebble that you drop into a puddle, the rings continue to go outward,” he says. “We can have a positive effect on the habitat that’s out there and the wild landscapes that we all appreciate.” Downstairs from the RNEF Expo, this year’s Cowboy Christmas will boast more than 300 exhibitors. These include the most prominent brands like Wrangler and Boot Barn, as well as numerous independent businesses selling everything from custom garments to livestock accessories and more. As in years past, the event also features panels and autograph signings. There are also plenty of activities for kids. Both the RMEF Expo and Cowboy Christmas will run from 9 a.m.-5 p.m. daily from Dec. 5-14 at the Las Vegas Convention Center as part of the WNFR’s festivities. These events are free and open to the public. Those interested in learning more about the RMEF and its mission can visit www.rmef.org for more information.

FEATURES

AD TO COME!

LIFETIME REPLACEMENT

BARREL RACERS

NELLIE

MILLER PRCA CAREER STATS

HOMETOWN: COTTONWOOD, CA BORN: FEBRUARY 14, 1988

JOINED THE WPRA: 2008 WORLD TITLES: 1 (2017) WRANGLER NFR QUALIFICATIONS: 4 (2010, 2017-19) RNCFR QUALIFICATIONS (ACTUAL RODEO SEASONS): 5 (2010, 2016-19) 2019 WORD STANDINGS: 1ST CAREER EARNINGS: $876,021

HAILEY

KINSEL PRCA CAREER STATS

HOMETOWN: COTULLA, TX BORN: OCTOBER 3, 1994

JOINED THE WPRA: 2015 WORLD TITLES: 1 (2018) WRANGLER NFR QUALIFICATIONS: 3 (2017-19) 2019 WORD STANDINGS: 2ND CAREER EARNINGS: $804,248

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BARREL RACERS

LISA

LOCKHART PRCA CAREER STATS

HOMETOWN: WOLF POINT, MT BORN: NOVEMBER 11, 1965

JOINED THE WPRA: 1993 WORLD TITLES: 0 WRANGLER NFR AVERAGE TITLES: 2 (2014, 2016) WRANGLER NFR QUALIFICATIONS: 13 (2007-19) TOUR FINALE TITLE: 1 2019 WORD STANDINGS: 3RD CAREER EARNINGS: $2,572,065

SHALI

LORD PRCA CAREER STATS

HOMETOWN: GUYMON, OK BORN: NOVEMBER 12, 1980

JOINED THE WPRA: 2013 WORLD TITLES: 0 WRANGLER NFR QUALIFICATIONS: 2 (2005, 2019) TOUR FINALE QUALIFICATIONS: 3 PACE CHUTE-OUT: 2004-2005 CHAMPIONSHIP: 2005 2019 WORD STANDINGS: 4TH CAREER EARNINGS: $526,259

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

BAREBACK RIDERS

CLAYTON

BIGLOW PRCA STATS

HOMETOWN: CLEMENTS, CA HEIGHT: 5’6 WEIGHT: 150

EVENTS: BAREBACK RIDING BORN: 12/18/1995 JOINED PRCA: 2015

PRCA CAREER EARNINGS: $619,130.00 WORLD TITLES WON: 0 WRANGLER NFR QUALIFICATIONS: 3 (2016-18)

KAYCEE

FEILD PRCA STATS

HOMETOWN: PAYSON, UT HEIGHT: 5’9 WEIGHT: 170

EVENTS: BAREBACK RIDING BORN: 3/4/1987 JOINED PRCA: 2007

PRCA CAREER EARNINGS: $2,196,716.00 WORLD TITLES WON: 4 (2011-14) WRANGLER NFR QUALIFICATIONS: 9 (2008-15, 2018)

ORIN

LARSEN PRCA STATS

HOMETOWN: STRATHMORE, ALBERTA HEIGHT: 6’0 WEIGHT: 165

EVENTS: BAREBACK RIDER BORN: 4/15/1991 JOINED PRCA: 2011

PRCA CAREER EARNINGS: $816,175.00 WORLD TITLES WON: 0 WRANGLER NFR QUALIFICATIONS: 4 (2015-18)

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STEER WRESTLERS

ERICKSON PRCA STATS

HOMETOWN: HELENA, MT HEIGHT: 6’5 WEIGHT: 240

EVENTS: STEER WRESTLING BORN: 8/11/1990 JOINED PRCA: 2011

PRCA CAREER EARNINGS: $1,001,087.00 WORLD TITLES WON: 0 WRANGLER NFR QUALIFICATIONS: 5 (2014-18)

KYLE

IRWIN PRCA STATS

HOMETOWN: ROBERTSDALE, AL HEIGHT: 6’1 WEIGHT: 205

EVENTS: STEER WRESTLING BORN: 5/18/1990 JOINED PRCA: 2011

PRCA CAREER EARNINGS: $678,349.00 WORLD TITLES WON: 0 WRANGLER NFR QUALIFICATIONS: 4 (2014-15, 2017-18)

J.D.

STRUXNESS PRCA STATS

HOMETOWN: WILMER, MN HEIGHT: 6’2 WEIGHT: 240

EVENTS: STEER WRESTLING BORN: 11/6/1994 JOINED PRCA: 2014

PRCA CAREER EARNINGS: $507,235.00 WORLD TITLES WON: 0 WRANGLER NFR QUALIFICATIONS: 2 (2016-17)

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

TIE-DOWN ROPERS

CALEB

SMIDT PRCA CAREER STATS

HOMETOWN: VICTORIA, TX HEIGHT: 6’0 WEIGHT: 155

EVENTS: TIE-DOWN ROPING, TEAM ROPING (HEADING) BORN: 8/29/1989 JOINED PRCA: 2012 PRCA CAREER EARNINGS: $1,100,371.00 WORLD TITLES WON: 2 (2015, 2018) WRANGLER NFR QUALIFICATIONS: 5 (2013, 2015-18)

HAVEN

MEGED PRCA CAREER STATS

HOMETOWN: MILES CITY, MT HEIGHT: 5’10 WEIGHT: 165

EVENTS: TIE-DOWN ROPING BORN: 2/16/1998 JOINED PRCA: 2019 PRCA CAREER EARNINGS: UNKNOWN WORLD TITLES WON: 0 WRANGLER NFR QUALIFICATIONS: 0

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TIE-DOWN ROPERS

TYSON

DURFEY PRCA CAREER STATS

HOMETOWN: SAVANNAH, MO HEIGHT: 5’11 WEIGHT: 170

EVENTS: TIE-DOWN ROPING BORN: 11/27/1983 JOINED PRCA: 2003 PRCA CAREER EARNINGS: $1,729,735.00 WORLD TITLES WON: 1 (2016) WRANGLER NFR QUALIFICATIONS: 11 (2007-11, 2013-18)

TUF

COOPER PRCA CAREER STATS

HOMETOWN: CHILDRESS, TX HEIGHT: 5’11 WEIGHT: 160

EVENTS: TIE-DOWN ROPING BORN: 1/31/1990 JOINED PRCA: 2008 PRCA CAREER EARNINGS: $2,328,632.00 WORLD TITLES WON: 4 (TD 2011-12, 2014), AA (2017) WRANGLER NFR QUALIFICATIONS: 11 (200815, 2017-18) SR (2017-18)

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

STEER ROPERS

TREVOR

BRAZILE PRCA CAREER STATS

HOMETOWN: AMARILLO, TX HEIGHT: 5’11 WEIGHT: 170

EVENTS: TIE-DOWN ROPING, TEAM ROPING, STEER ROPING BORN: 11/16/1976 JOINED PRCA: 1996 PRCA CAREER EARNINGS: $6,781,434.00 WORLD TITLES WON: 24 (AA 2002-04, 2006-15, 2018; TD 2007, 2009-10; TR 2010; SR 2006-07, 2011, 2013-15) WRANGLER NFR QUALIFICATIONS: 31 (TD 1999-2011, 2013-15, 2017, 2018; TR 1998, 2003-04, 2006-15)

VIN

FISHER Jr. PRCA CAREER STATS

HOMETOWN: ANDREWS, TX HEIGHT: 6’0 WEIGHT: 170

EVENTS: STEER ROPING BORN: 3/25/1981 JOINED PRCA: 2001 PRCA CAREER EARNINGS: $994,366.00 WORLD TITLES WON: 0 WRANGLER NFR QUALIFICATIONS: 0

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STEER ROPERS

LANDON McCLAUGHERTY PRCA STATS

HOMETOWN: TILDEN, TX HEIGHT: 6’2 WEIGHT: 220

EVENTS: STEER ROPING, TIE-DOWN ROPING, TEAM ROPING BORN: 7/23/1980 JOINED PRCA: 2006 PRCA CAREER EARNINGS: $630,510.00 WORLD TITLES WON: 0 WRANGLER NFR QUALIFICATIONS: 0

SCOTT

SNEDECOR PRCA STATS

HOMETOWN: WHARTON, TX HEIGHT: 6’0 WEIGHT: 180

EVENTS: STEER ROPING, TEAM ROPING (HEADING), TIE-DOWN ROPING BORN: 2/2/1975 JOINED PRCA: 1996 PRCA CAREER EARNINGS: $1,287,079.00 WORLD TITLES WON: 4 (2005, 2008, 2017, 2018) WRANGLER NFR QUALIFICATIONS: 0

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

TOP SHOTS

TOP SHOTS OF 2018 WRANGLER NFR & 2019 RAM NCFR 66

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TOP SHOTS OF

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TOP SHOTS

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TOP SHOTS

AMERICAN BUCKLE MAGAZINE | 2019 VOLUME 1

TOP SHOTS

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

PBR FEATURE

PBR GLOBAL CUP RETURNS TO TEXAS Photo: Bull Stock Media/Andy Watson

PBR GLOBAL CUP BRINGS BULL RIDING’S MOST EXCITING EVENT BACK TO TEXAS AND AT&T STADIUM IN 2020

or the first time in league history, the coaches tapped to lead the six competing nations at the 2020 PBR Global Cup USA will hand select their entire seven-man rosters. In Feb. 2019, history was made inside AT&T Stadium. Professional Bull Riders brought the dramatic, edge-of-your-seat thrills fans can only experience at a PBR Global Cup to America for the first time.

AMERICAN BUCKLE MAGAZINE | 2019 VOLUME 1

Billed as one of bull riding’s most exciting, can’t-miss events, the PBR Global Cup is the lone international, team-formatted event in western sports. After debuting in Nov. 2017 in Edmonton, Alberta, Canada, with Team USA marching to an undeniable victory, the “Olympics of Bull Riding” traveled to Sydney, Australia where Team Brazil edged the home nation by 0.75 points for the win. With the 2019 edition of the event already marking the Global Cup’s U.S. debut, the PBR made further history in altering Team USA’s home field advantage. As opposed to competing with an augmented roster, they split into two separate teams, with one, the Wolves, being exclusively Native American competitors. Fast forward to Feb. 9, 2019, and as soon as the first rider stepped boot inside AT&T Stadium, historic moments continued to flow. The roof of the iconic venue nearly blew off when Team USA Eagles surged to the top of the leaderboard in the final moments of the event. However, Team Brazil’s dominant showing inside the home of the NFL’s Dallas Cowboys led them to make history as the first-ever repeat Global Cup Champions.

PBR FEATURE Photo: Bull Stock Media/Andy Watson

Photo: Bull Stock Media/Andy Watson

I will be looking for the guys that are not only riding the best, but are willing to do whatever is asked of them in that moment. -JUSTIN MCBRIDE

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

PBR FEATURE Photo: Bull Stock Media/Andy Watson

As PBR prepares to bring the international tournament back to the United States on Feb. 15-16, 2020 with the 2020 WinStar World Casino and Resort PBR Global Cup USA, presented by Monster Energy, they’ve ratchetted up the excitement another peg, giving the coaches full autonomy over their seven-man roster for the first time. Those legends tapped to lead their respective nations are: Team USA Eagles: Coach Justin McBride and Assistant Coach J.W. Hart Team USA Wolves: Coach Ted Nuce and Assistant Coach Mike “Bo” Vocu Team Australia: Coach Troy Dunn and Assistant Coach Brendon Clark Team Brazil: Coach Guilherme Marchi and Assistant Coach Robson Palermo Team Canada: Coach Scott Schiffner and Assistant Coach Tanner Girletz Team Mexico: Coach Gerardo Venegas and Assistant Coach Jerome Davis “I will be looking for the guys that are not only riding the best, but are willing to do whatever is asked of them in that moment,” McBride said of his scouting strategy. “That is what you have to have.” Of the six head coaches, McBride will be the lone man to have led his team at each of the four PBR Global Cups when the 2020 USA edition gets underway. He will be joined for the second consecutive year by Hart as his assistant.

Photo: Bull Stock Media/Andy Watson

AMERICAN BUCKLE MAGAZINE | 2019 VOLUME 1

I am about the mental game of rodeoing and riding bulls and life. If you are not properly prepared, you are prepared to fail. -TED NUCE

After piloting the Americans to victory at the inaugural edition of the event, the USA contingent has been looking to reclaim their former glory. Finishing fourth in Sydney in June 2018, they nearly returned to the top of the podium while riding on home soil in Feb. 2019, but were edged out by Team Brazil by a mere 72.25 points. Much the opposite of the Eagles, the second USA contingent, the all Native American Wolves, will feature new leadership in PBR co-founder Nuce. “I am excited,” Nuce said without hesitation. “I have put on a lot of clinics on throughout my career when I was rodeoing, and I still do put on clinics at a lot of the Najavo Nation reservations.” Paralleling his coaching experience, Nuce is also no stranger to the team format having competed at the 1988 Olympic Arts Festival when bull riding made its debut at the Olympic Winter Games in Calgary.

PBR FEATURE Photo: Bull Stock Media/Andy Watson

And not only did Nuce have success in the environment, but he thrived, winning the first-ever Olympic gold medal in the sport. “My whole game is a mental game,” Nuce explained. “I am about the mental game of rodeoing and riding bulls and life. If you are not properly prepared, you are prepared to fail.” While the stakes will be high for the American squads looking to defend home soil, all eyes will also be fixated on Team Brazil who will be trying to make history as three-time PBR Global Cup Champions, defending the horns they earned in both Sydney and Arlington. “The main thing to scout[ing] my team is I need to work on these guys mentally,” Marchi said. “Make sure the guys stay strong, stay together, and decide everything together.” And while Marchi may be new in the role, he opted for coaching familiarity with his assistant, appointing Palermo to the position. The only three-time PBR World Finals winner in

Photo: Bull Stock Media/Andy Watson

the sport’s history led team Brazil to a second place finish in Edmonton in Nov. 2017. “He knows how to work with the cowboys,” Marchi said of his assistant. “If we need work mentally with those guys, Robson is the perfect guy to stay with me. And also those cowboys respect him a lot, he’s a great inspiration for those riders. [He and I] together, I think we’re going to be great, make a great team.” For the remaining nations, Australia, Canada and Mexico, each coach will be looking to lead their respective country to Global Cup glory for the first time. “It’s important to me to put together a team that we can go down there and win,” first-year coach Schiffner explained. “It’s a bold statement, but I don’t plan on going there to win second or third and have everybody pat us on the back and say how we good we did. Anything less than first is a failure on me as the head coach.”

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

PBR FEATURE

Photo: Bull Stock Media/Andy Watson

AMERICAN BUCKLE MAGAZINE | 2019 VOLUME 1

PBR FEATURE Photo: Bull Stock Media/Andy Watson

Schiffner assumes leadership of the Canadian contingent after a disappointing sixth-place result in Arlington in Feb. 2019. Despite nearly claiming their first Global Cup title in Sydney, finishing third, and a slim 19.75 point behind the victorious Team Brazil, the Canadians went a dismal 3-for-18 this winter inside AT&T Stadium. And as Schiffner looks to change the tide for the Canadians, Venegas will aim to continue the momentum he began with the Mexican contingent in Sydney, which only blossomed further in Arlington. Taking control of Team Mexico at the Australian edition of the event, Venegas improved Team Mexico’s qualified rides from three in Canada to six Down Under. In Arlington, he helped the nation climb the podium, finishing fifth out of six teams as opposed to their last-place result at the prior two editions of the event. “When it’s about your country, it’s the extra pride,” Venegas explained.

SIGHTS & SOUNDS

Cody Nance rides McCoy Ranches’s Blue Crush for 87 during the second round of the Arlington PBR Global Cup. Photo: Bull Stock Media/Andy Watson

Photo: Bull Stock Media/Andy Watson

Fancy Dancers during the second round of the Arlington PBR Global Cup. Photo: Bull Stock Media/Andy Watson

“This past year, they looked better,” he said further. “You don’t want to finish fourth, fifth place, but you know how tough it is, the level of the PBR bulls. So you kind of understand it, too. You try to be not so negative. As long as they try, and try hard, they should be proud of themselves.” And come Feb. 2020, Venegas will have a new partner to help further improve the Mexican contingent, with Davis becoming the nation’s first-ever assistant coach.

Dallas Cowboys Cheerleaders during the second round of the Arlington PBR Global Cup. Photo: Bull Stock Media/Andy Watson

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

PBR FEATURE Photo: Bull Stock Media/Andy Watson

“It’s going to be great,” Venegas said of Davis. “Jerome, for all his background and his resume, he’s a great bull rider, a huge guy that brings a lot.” Rounding out the coaching contingent is Dunn, who much like Venegas, will lead the Australians for the third consecutive edition of the Global Cup. After the Aussies failed to defend their home soil under his leadership in June 2018, Dunn piloted his home nation to a fourth place effort this February. Come February 2020, the 1998 PBR World Champion will have in Clark a new assistant to help the nation claim never before tasted victory. “We are not picking guys that don’t have any talent,” Clark said. “We are not picking guys we don’t think can rise to the occasion. I know the guys on the team will definitely be capable. That is why they are going to be on the team.” “It is how bad do you want it,” Clark said. “If you want it bad enough, then it will happen. When you have the opportunity to get on these bulls, it is easy to talk yourself into thinking you are a little bit behind the 8 ball. “I do think the talent is there, and I do think we have a shot for sure.”

AMERICAN BUCKLE MAGAZINE | 2019 VOLUME 1

Tickets for the 2020 WinStar World Casino and Resort PBR Global Cup USA, presented by Monster Energy are on sale now and start at just $10. They can be purchased at the AT&T Stadium Box Office, online at ATTStadium.com or SeatGeek. com, or via the phone at (800) 732-1727. For more information on the event, including premium experience and elite seats offerings, visit PBR.com/GlobalCup.

Photo: Bull Stock Media/Andy Watson

PBR SCHEDULE

2020 PBR UTB SCHEDULE JANUARY 3-5

BUCK OFF AT THE GARDEN • NYC

JANUARY 11-12

CHICAGO, IL

JANUARY 18-19

MANCHESTER, NH

JANUARY 24-26

SACRAMENTO, CA

JANUARY 31 - FEBRUARY 1

OKLAHOMA CITY, OK

FEBRUARY 7-8

IRON COWBOY • LOS ANGELES, CA

FEBRUARY 15-16

PBR GLOBAL CUP • ARLINGTON TX

FEBRUARY 22-23

ST. LOUIS, MO

FEBRUARY 28-MARCH 1

KANSAS CITY, MO

MARCH 6-7

LITTLE ROCK, AR

MARCH 14-15

DULUTH, GA

MARCH 21-22 GLENDALE, AZ MARCH 27-29

ALBUQUERQUE, NM

APRIL 3-5

SIOUX FALLS, SD

APRIL 17-19

BILLINGS, MT

JULY 20-21

LAST COWBOY STANDING • CHEYENNE, WY

AUGUST 7-8

TULSA, OK

AUGUST 15-16 HOUSTON, TX AUGUST 21-22

MUSIC CITY KNOCKOUT • NASHVILLE, TN

AUGUST 28-30 TACOMA, WA SEPTEMBER 11-12

ANAHEIM, CA

SEPTEMBER 18-20

SPRINGFIELD, MO

SEPTEMBER 25-27 FAIRFAX, VA OCTOBER 2-4

TAMPA, FL

OCTOBER 9-11

GREENSBORO, NC

OCTOBER 16-18

MINNEAPOLIS, MN

OCTOBER 23-25

NAMPA, ID

NOVEMBER 4-8

WORLD FINALS • LAS VEGAS, NV

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

PRCA SCHEDULE

2020 PRCA RODEO SCHEDULE Okeechobee Cowtown Rodeo Xtreme Broncs Okeechobee, FL 11/29/2019 11/30/2019

National Western Stock Show and Rodeo Denver, CO 1/16/2020 1/26/2020

Rodeo Rapid City PRCA Xtreme Bulls Rapid City, SD 1/31/2020 1/31/2020

Weekley Brothers Davie Pro Rodeo Davie, FL 2/29/2020 3/1/2020

BR Rookie Challenge Las Vegas, NV 12/5/2019 12/5/2019

National Western Stock Show and Rodeo Denver, CO 1/16/2020 1/26/2020

Rodeo Rapid City Rapid City, SD 2/1/2020 2/8/2020

Parada Del Sol Scottsdale, AZ 3/6/2020 3/8/2020

2019 Permit Members Of the Year Challenge Las Vegas, NV 12/5/2019 12/5/2019

Cinch World’s Toughest Rodeo Moline, IL 1/17/2020 1/18/2020

San Angelo Xtreme Bulls San Angelo, TX 2/2/2020 2/2/2020

Florida Gateway Pro Rodeo Lake City, FL 3/13/2020 3/15/2020

2019 Wrangler National Finals Rodeo Las Vegas, NV 12/5/2019 12/14/2019

Busch Rodeo & Concert Fort Pierce, FL 1/18/2020 1/18/2020

Rodeo Rapid City PRCA Xtreme Broncs Match Rapid City, SD 2/5/2020 2/5/2020

Marvelous Xtreme Bull Madness Vernal, UT 3/14/2020 3/14/2020

Qualifier TE Only National Western Rodeo Denver, CO 12/18/2019 12/19/2019

Rodeo of the Mid-South featuring Lecile Harris Southaven, MS 1/18/2020 1/18/2020

Xtreme Bulls & PRCA Championship Rodeo Bismarck, ND 2/6/2020 2/6/2020

Cotton Blossom Roundup Nashville, GA 3/20/2020 3/21/2020

Dixie National Rodeo Jackson, MS 2/6/2020 2/12/2020

Goliad County Fair & PRCA Rodeo Goliad, TX 3/20/2020 3/22/2020

PRCA Championship Rodeo Bismarck, ND 2/7/2020 2/8/2020

YMBL Championship Rodeo Beaumont, TX 3/27/2020 3/28/2020

75th Annual Yuma Jaycees Silver Spur Rodeo Yuma, AZ 2/7/2020 2/9/2020

Southeastern Pro Rodeo Ocala, FL 3/27/2020 3/28/2020

Southern Miss Coca-Cola Rodeo Hattiesburg, MS 2/14/2020 2/15/2020

Enid Ultimate Challenge Xtreme Bulls Enid, OK 3/28/2020 3/28/2020

La Fiesta De Los Vaqueros Tucson, AZ 2/15/2020 2/23/2020

Wichita Falls PRCA Rodeo Wichita Falls, TX 4/17/2020 4/18/2020

Georgia National Rodeo Perry, GA 2/20/2020 2/22/2020

PPCLA PRCA Rodeo Mineral Wells, TX 5/7/2020 5/9/2020

145th Silver Spurs Rodeo Kissimmee, FL 2/21/2020 2/23/2020

Ropin’ Dreams PRCA Rodeo Pleasanton, TX 5/8/2020 5/9/2020

Wide Open Ft. Pierce, FL 2/28/2020 2/29/2020

Deep South PRCA Rodeo Winnsboro, LA 5/28/2020 5/30/2020

New Years Eve Buck & Ball Gillette, WY 12/31/2019 12/31/2019 Texas Circuit Finals Waco, TX 1/2/2020 1/4/2020 Sandhills Stock Show & Rodeo Odessa, TX 1/3/2020 1/11/2020 67th Annual Mid Winter Fair & Rodeo Lafayette, LA 1/9/2020 1/12/2020 Cinch World’s Toughest Rodeo Des Moines, IA 1/10/2020 1/11/2020 Montana Pro Rodeo Circuit Finals Great Falls, MT 1/10/2020 1/12/2020 Columbia River Circuit Finals Yakima, WA 1/10/2020 1/12/2020

SWELS - Xtreme Bulls Fort Worth, TX 1/21/2020 1/22/2020 PRCA Championship Rodeo Park City, KS 1/24/2020 1/25/2020 Cinch World’s Toughest Rodeo St. Paul, MN 1/24/2020 1/25/2020 Southwestern Exposition and Livestock Show Fort Worth, TX 1/24/2020 2/8/2020 Peace River Pro Rodeo Classic Wauchula, FL 1/25/2020 1/26/2020 SW District Fat Stock Show & Rodeo Lake Charles, LA 1/30/2020 2/1/2020

Rebel Energy Services Xtreme Bull Riding Red Deer, AB 1/11/2020 1/11/2020

AMERICAN BUCKLE MAGAZINE | 2019 VOLUME 1

San Angelo Rodeo San Angelo, TX 1/30/2020 2/14/2020

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

WPRA SCHEDULE

2020 WPRA BARREL RACING SCHEDULE Las Vegas, NV 12/05/2019 - 12/14/2019 Pro Rodeo 2019 Wrangler National Finals Rodeo Arena: Thomas and Mack Las Vegas, NV 12/05/2019 - 12/15/2019 WPRA Co-Approved Barrel Race WPRA Co-Approved Junior Barrel Race Arena: The Orleans Arena Marshfield, MO 12/06/2019 WPRA Roping Division Money Talks Winter Series Arena: Hwy 38 Arena Queen Creek, AZ 12/06/2019 WPRA Co-Approved Barrel Race QCBRA 2 Broke 4 Vegas Arena: Horseshoe Park & Equestrian Center Edna, TX 12/06/2019 - 12/08/2019 WPRA Co-Approved Barrel Race Kiss N Kick 2nd Annual NFR Classic Arena: Brackenridge Event Center Memphis, TN 12/06/2019 - 12/08/2019 WPRA Co-Approved Barrel Race WPRA Co-Approved Junior Barrel Race Arena: Agricenter Showplace Arena Las Vegas, NV 12/06/2019 - 12/13/2019 WPRA Roping Division Las Vegas Stars Arena: Core Arena Lake Helen, FL 12/07/2019 WPRA Co-Approved Futurity / Derby Division WPRA Co-Approved Barrel Race Suncoast Barrel Races Association Annual F/D & Show Arena: West Volusia Saddle Club Arena Pierson, FL 12/07/2019 WPRA Co-Approved Barrel Race Pierson Saddle Club Arena: Pierson Lions Club Arena Merrill, WI 12/07/2019 - 12/08/2019 WPRA Co-Approved Barrel Race Chism Trail Ranch Barrels Arena: Chism Trail Ranch. Limon, CO 12/08/2019 WPRA Roping Division Good Times Roping Arena: Smoky Hill Arena Las Vegas, NV 12/09/2019 - 12/11/2019 WPRA Roping Division ALL IN Breakaway Roping Arena: The Orleans Arena Marshfield, MO 12/13/2019 WPRA Roping Division Money Talks Winter Series Arena: Hwy 38 Arena

Ocala, FL 12/13/2019 - 12/15/2019 WPRA Co-Approved Junior Barrel Race WPRA Co-Approved Barrel Race Larsens Holiday Classic & Pegasus Realty Arena: Southeastern Livestock Pavilion Acton, CA 12/14/2019 WPRA Co-Approved Barrel Race WPRA Co-Approved Futurity / Derby Division PCBRA Race Arena: Cooper’s Arena. Ellensburg, WA 12/14/2019 WPRA Roping Division Lazy Rafter S Jackpot Arena: Lazy Rafter S Mondovi, WI 12/14/2019 WPRA Co-Approved Barrel Race Arrow Barrel Series Arena: Double H Arena Mt. Pleasant, TX 12/14/2019 WPRA Co-Approved Barrel Race Jeri Hatmon Arena: Elite Western Arena

Weatherford, TX 12/21/2019 - 12/21/2109 WPRA Co-Approved Barrel Race Mighty Corona Open 5D $2,000 Arena: Parker County Arena

Belton, TX 02/07/2020 - 02/08/2020 Pro Rodeo Bell County PRCA Rodeo Arena: Bell County Expo Center

Carthage, MO 12/27/2019 - 12/29/2019 WPRA Co-Approved Barrel Race Barrel Bash Arena: Lucky J Arena

Starkville, MS 02/07/2020 - 02/08/2020 Pro Rodeo Rotary Rodeo Arena: MS Horse Park

Red Bluff, CA 12/27/2019 - 12/29/2019 WPRA Co-Approved Barrel Race WPRA Co-Approved Futurity / Derby Division New years Barrel Races Arena: Pauline Davis Pavilion

Hattiesburg, MS 02/14/2020 - 02/15/2020 Pro Rodeo Southern Miss Coco-Cola Rodeo Arena: Forrest County Multipurpose Center

Seguin, TX 12/28/2019 WPRA Co-Approved Barrel Race Kiss N Kick Open 4D Jackpot Arena: Seguin Events Complex

Tenino, WA 12/14/2019 WPRA Roping Division Breakaway Roping Arena: Stickhorse Arena

Waco, TX 01/02/2020 - 01/04/2020 Pro Rodeo Texas Circuit Finals Arena: Extraco Events Center Harrisburg, PA 01/09/2020 - 01/11/2020 Pro Rodeo First Frontier Circuit Finals Arena: Pa Farm Show Complex

Canby, OR 12/15/2019 WPRA Roping Division Sunday Breakaway Arena: Marriott Arena

Great Falls, MT 01/10/2020 - 01/12/2020 Pro Rodeo Montana Circuit Finals Arena: Four Seasons Arena

Powell Butte, OR 12/15/2019 WPRA Co-Approved Barrel Race RRR Barrels Arena: Rim Rock Riders Arena

Yakima, WA 01/10/2020 - 01/12/2020 Pro Rodeo Columbia River Circuit Finals Arena: Sun Dome

Jackson, MS 12/20/2019 - 12/22/2019 WPRA Co-Approved Junior Barrel Race WPRA Co-Approved Barrel Race Holiday Classic Arena: Kirk Fordice Equine Center

Fort Worth, TX 01/24/2020 - 02/08/2020 Pro Rodeo Southwestern Exposition and Livestock Show Arena: Dickies Arena

Locust Grove, OK 12/20/2019 - 12/22/2019 WPRA Co-Approved Barrel Race Okie Barrel Bash Saddle Series Williston, FL 12/21/2019 WPRA Co-Approved Barrel Race Running For The Cash Arena: Williston Horseman’s Park Cheyenne, WY 12/21/2019 - 12/22/2019 WPRA Co-Approved Barrel Race WPRA Roping Division Winter Timed Event Bonanaza Arena: Riata Ranch Event Center

AMERICAN BUCKLE MAGAZINE | 2019 VOLUME 1

Fort Worth, TX 01/24/2020 - 02/08/2020 WPRA Roping Division Southwestern Exposition and Livestock ShowBREAKAWAY Arena: Dickies Arena Lake Charles, LA 01/30/2020 - 02/01/2020 Pro Rodeo SW District Fat Stock Show and Rodeo Arena: Burton Coliseum Jackson, MS 02/06/2020 - 02/12/2020 Pro Rodeo Dixie National Rodeo Arena: Mississippi Coliseum

Los Fresnos, TX 02/14/2020 - 02/16/2020 Pro Rodeo Los Fresnos Rodeo Arena: Los Fresnos Rodeo Arena Tucson, AZ 02/15/2020 - 02/23/2020 Pro Rodeo Tucson Rodeo (La Fiesta de los Vaqueros) Arena: Tucson Rodeo Grounds Dade City, FL 02/21/2020 - 02/22/2020 Pro Rodeo Pasco County Fair Championship Rodeo Arena: Pasco County Fair Championship Rodeo Arena Kissimmee, FL 02/21/2020 - 02/23/2020 Pro Rodeo 144th Silver Spurs Rodeo Arena: Silver Spurs Arena King City, CA 02/28/2020 - 02/29/2020 Pro Rodeo Salinas Valley Wine Country Rodeo Arena: King City Fairgrounds- Indoor Rava Arena Davie, FL 02/29/2020 - 03/01/2020 Pro Rodeo Weekley Brothers Davie Pro Rodeo Arena: Bergeron Rodeo Grounds Scottsdale, AZ 03/06/2020 - 03/08/2020 Pro Rodeo Parada del Sol Arena: West World Queen Creek, AZ 03/13/2020 - 03/15/2020 Pro Rodeo Roots N’ Boots Queen Creek Pro Rodeo Arena: Horseshoe Park & Equestrian Center Nashville, GA 03/20/2020 - 03/21/2020 Pro Rodeo Cotton Blossom Roundup Rodeo Arena: Berrien County Saddle Club Ocala, FL 03/27/2020 - 03/28/2020 Pro Rodeo Southeastern Pro Rodeo Arena: Southeastern Livestock Pavilion

2019 VOLUME 1 | AMERICAN BUCKLE MAGAZINE

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