ONTARIO HIP CAMPAIGNS GUIDE/IDEAS
TABLE OF CONTENTS ONTARIO HIP CAMPAIGNS........................................................................................................................................................... 1 Guide/IDEAS.......................................................................................................................................................................................... 1 Table of Contents................................................................................................................................................................................ 2 Goals And Objectives.......................................................................................................................................................................... 4 Forms............................................................................................................................................................................................... 5 1.1 Required Form........................................................................................................................................................................ 5 Sudan WEek of action......................................................................................................................................................................... 7 2.1 Introduction................................................................................................................................................................................ 7 2.2 Sample Form.............................................................................................................................................................................. 7 2.3 poster........................................................................................................................................................................................... 8 2.4 Card............................................................................................................................................................................................. 9 Building Blitz........................................................................................................................................................................................ 10 3.1 Introduction............................................................................................................................................................................. 10 3.1 Sample Form............................................................................................................................................................................ 10 3.2 Poster........................................................................................................................................................................................ 11 3.3 Building Blitz Manual............................................................................................................................................................... 11 Hoops for Nets.................................................................................................................................................................................. 12 4.1 Introduction............................................................................................................................................................................. 12 4.2 Sample Form ........................................................................................................................................................................... 12 4.3 Poster........................................................................................................................................................................................ 13 Humanitarian Speaker Series........................................................................................................................................................... 14 5.1 Introduction............................................................................................................................................................................. 14 5.2 Sample Form............................................................................................................................................................................ 14 5.3 Poster........................................................................................................................................................................................ 14 The Shoe Case.................................................................................................................................................................................... 16 6.1 Introduction............................................................................................................................................................................. 17 6.2 Sample Form............................................................................................................................................................................ 17
6.3 Shoe Case Instructions.......................................................................................................................................................... 18 6.4 Poster #1.................................................................................................................................................................................. 18 6.5 Poster #2.................................................................................................................................................................................. 19 Afghan Humanitarian Radio............................................................................................................................................................. 19 7.1 Introduction............................................................................................................................................................................. 20 7.2 Sample Form............................................................................................................................................................................ 20 International Day of Peace............................................................................................................................................................... 20 8.1 Introduction............................................................................................................................................................................. 20 8.2 Sample Form............................................................................................................................................................................ 21 Human Trafficking.............................................................................................................................................................................. 21 9.1 Introduction............................................................................................................................................................................ 21 9.2 Sample Form............................................................................................................................................................................ 22 World Refugee Day........................................................................................................................................................................... 22 10.1 Introduction........................................................................................................................................................................... 22 10.2 Sample Form.......................................................................................................................................................................... 23 10.3 Arts Show Poster................................................................................................................................................................. 23 Cluster Munitions............................................................................................................................................................................... 23 11.1 Introduction........................................................................................................................................................................... 23 11.2 Sample Form.......................................................................................................................................................................... 24 Red Cross Annual Sandwich Run................................................................................................................................................... 24 12.1 Introduction........................................................................................................................................................................... 25 12.2 Sample Form ......................................................................................................................................................................... 25
GOALS AND OBJECTIVES
This collection of fundraising and awareness campaigns is derived from successful Ontario Campaigns. The purpose is to be a resource of ideas and information for Red Cross Youth Action Groups, volunteers and staff so that they can learn from these campaigns or create their own initiatives. It is a working dynamic document that can be added to as new campaigns are developed and run. It is compiled in standardized forms that are easy to follow with a contact name for each event. Please contact: lynda.watson@redcross.ca to obtain a form if you wish to add a campaign to this manual.
FORMS
1.1
REQUIRED FORM
Canadian Red Cross -- Ontario Zone, HIP Campaigns
Please fill in specifics regarding your campaign. This will provide consistent reporting of all campaigns.
Campaign Title:
Campaign Particulars:
1.Please indicate: ___Fundraising ____ Awareness
2. Please indicate which Red Cross Campaigns the event was held in response to:
___Malaria ___Haiti Earthquake ___ Afghanistan___ HIP___ Anti-Racism ___ Other: (please specify)
Please state your campaign objective:
Size of team needed to run the campaign:
(cont’d on next page)
(cont’d from last page)
Size of audience (approximate) and age demographics:
Briefly describe how the campaign was run including: venue, materials, costs, amount raised, logistics and any other details you feel pertinent to the running of the event.
Please provide contact information for any questions/instructions:
Please attach a copy of any poster, promotional material, follow-up reports and evaluation used.
SUDAN WEEK OF ACTION 2.1 INTRODUCTION Ontario Zone Sudan Week of Action campaign is an Ontario wide initiative to raise awareness and educate the public about the situation in Sudan and RC/RC movement response to the ongoing crisis. The Sudan Week of Action will focus on Red Cross activities in Darfur and Eastern Sudan. Fundraising activities are to happen throughout the campaign with proceeds to be donated to CRC’s Sudan Crisis appeal.
2.2 SAMPLE FORM
Campaign Title: Sudan Week of Action Campaign Particulars: 1.Please indicate: X Fundraising
X
Awareness
2.Please indicate which Red Cross Campaigns the event was held in response to: ___Malaria ___Haiti Earthquake ___ Afghanistan ___ HIP ___ Anti-Racism X Other: (please specify) Sudan
Please state your campaign objective: O-Zone Sudan Week of Action campaign is an Ontario wide initiative to raise awareness and educate the public about the situation in Sudan and RC/RC movement response to the ongoing crisis. The Sudan Week of Action will focus on Red Cross activities in Darfur and Eastern Sudan. Fundraising activities are to happen throughout the campaign with proceeds to be donated to CRC’s Sudan Crisis appeal. Size of team needed to run the campaign: Varies on the activity
Size of audience (approximate) and age demographics: Varies on the activity Briefly describe how the campaign was run including: venue, materials, costs, amount raised, logistics and any other details you feel pertinent to the running of the event. The activities also provide opportunities for youth to take action for humanity, get project specific Red Cross volunteering experience, promote greater inter-agency cooperation in Ontario, increase cultural sensitivity to the needs of communities affected by armed conflict, and engender greater appreciation of the RC/RC Movement’s work in Sudan. For more information, questions or instructions please contact: Perez Oyugi Email: perez.oyugi@redcross.ca
2.3 POSTER
2.4 CARD
BUILDING BLITZ 3.1 INTRODUCTION The Building Blitz is an event designed to simulate building a medical post for the Red Cross to offer immediate care for victims of landmines and other casualties. Through the simulation, participants will face many challenges such as the limitation of materials and resources.
3.1 SAMPLE FORM
Campaign Title: Building Blitz: Reconstructing Infrastructure
Campaign Particulars: The Building Blitz is a simulation activity of the experiences of a humanitarian aid worker or personnel in Afghanistan. 1. Please indicate: ___Fundraising ___X_ Awareness 2. Please indicate which Red Cross Campaigns the event was held in response to: ___Malaria ___Haiti Earthquake __X_ Afghanistan___ HIP___ Anti-Racism ___ Other: (please specify) Please state your campaign objective: The goal is to try and build a medical post for the Red Cross to offer immediate care for victims of landmines and other casualties. Throughout the simulation, all participants will face many challenges such as the limitation of materials and resources. Scenarios are also played out in the form of “chance cards�. Throughout the process of designing and building medicine post models, participants will be given chance cards which illustrate the scenarios either aiding or limiting what can occur in various regions of Afghanistan. As a result, everyone will be forced to improvise to build the best infrastructure they can in the given time. Size of team needed to run the campaign: 2 people Size of audience (approximate) and age demographics: 15-25 per kit. Briefly describe how the campaign was run including: venue, materials, costs, amount raised, logistics and any other details you feel pertinent to the running of the event. Each kit contains enough materials for a group of approx. 25 participants. It includes instruction manual, DVD and all necessary building materials. It takes approx. 2 hrs. to run the activity. Kits are available from the Region of York office or can be put together on your own. All information and promotional materials included in kit. For more information, questions or instructions please contact: Lynda Watson Email: lynda.watson@redcross.ca
3.2 POSTER
3.3 BUILDING BLITZ MANUAL
Please email lynda.watson@redcross.ca to obtain a copy of the manual
HOOPS FOR NETS 4.1 INTRODUCTION Hoops for Nets is a basketball tournament fundraiser that is raising money for the campaign against malaria. It is designed to run with the help of a relatively large group of volunteers, but can be very effective at raising funds.
4.2 SAMPLE FORM
Campaign Title: Hoops for Nets Campaign Particulars: A fun-raising basketball tournament to support campaign against Malaria. 1.Please indicate: __X_ Fundraising ____ Awareness 2. Please indicate which Red Cross Campaigns the event was held in response to: _X__ Malaria ___Haiti Earthquake ___Afghanistan___ HIP___ Anti-Racism___ Other: (please specify) Please state your campaign objective: Fundraising basketball tournament to support campaign against Malaria. Size of team needed to run the campaign: 20 Size of audience (approximate) and age demographics: approx. 100 / University Briefly describe how the campaign was run including: venue, materials, costs, amount raised, logistics and any other details you feel pertinent to the running of the event. Venue: University gymnasium Minimal cost: snacks for volunteers, flyers (in house) Full day event: 7-10 hrs. Preparation hours before event: 60 hours Funds raised: approx. $1,500 For more information, questions or instructions please contact: Perez Oyugi
email: Perez.oyugi@redcross.ca
Please attach a copy of any poster, promotional material, follow-up reports and evaluation used.
4.3 POSTER
HUMANITARIAN SPEAKER SERIES 5.1 INTRODUCTION The Speaker series is a program that consists of a series of inspirational speakers that have made significant contributions to society. These speakers will share their stories with the youth of the Region. Overall, it can be very inspiring and requires only a few people to run.
5.2 SAMPLE FORM
Campaign Title: Humanitarian Speaker Series Campaign Particulars: Speaker event dedicated to Humanitarian Speakers that have devoted their lives to serving humanity. 1.Please indicate: ___Fundraising ___X_ Awareness 2.Please indicate which Red Cross Campaigns the event was held in response to: ___Malaria ___Haiti Earthquake ___ Afghanistan__ HIP__Anti-Racism __ Other: (please specify) Various topics Please state your campaign objective: A series of speakers that have made significant contributions to society through humanitarian work that share their work and stories with youth of the Region thus inspiring youth of today to become humanitarian leaders of tomorrow. Size of team needed to run the campaign: 1 Size of audience (approximate) and age demographics: These events are open to all but promoted mainly among the youth of the region. Size of audience is only limited by type of venue. Briefly describe how the campaign was run including: venue, materials, costs, amount raised, logistics and any other details you feel pertinent to the running of the event. Cost includes food/refreshments. Length of event is usually 2hrs. Allowing for time for speaker and Q and A. Logistics include: Securing speaker (fundamental principles are sent to speaker if they are not Red Cross affiliated), advertising event, organizing the day of. For more information, questions or instructions please contact: Lynda Watson
5.3 POSTER
email: lynda.watson@redcross.ca
Join us for an evening with Humanitarian Speaker speaker name speaker bio
Date Time Address
Refreshments and goodies provided Contact Information
THE SHOE CASE
6.1 INTRODUCTION
landmines and cluster munitions awareness campaign to illuminate the plight of people that live in countries where explosive remnants of war are an everyday danger. 6.2 SAMPLE FORM
Campaign Title: The Shoe Case Campaign Particulars: 1.Please indicate: ___Fundraising _X__ Awareness 2.Please indicate which Red Cross Campaigns the event was held in response to: ___Malaria ___Haiti Earthquake __X_ Afghanistan __ X_ HIP ___ Anti-Racism ___ Other: (please specify) Please state your campaign objective: Creation of awareness of landmines and cluster munitions. Shoe campaign helped to se the plight of people that live in countries where explosive remnants of war are an everyday danger. Size of team needed to run the campaign: 5 volunteers. Case was setup in a day. 6 Planning meetings over 3 months. 20 hours of work per volunteer. Size of audience (approximate) and age demographics: Three stages: One: Design and create shoes for shoe case. 238 shoes. 20 min each. Equals 79 hours of work from over 150 volunteers. Ages from 8 – 30. Design and creation phase is also part of the awareness campaign. People learn why they are doing it. And have a reason to come and see the case. Two: Second had creation of shoes. Social organizing, approximately %10 of the shoes were made by a third party. That learned from someone that a volunteer showed how to make the shoe. Three: Shoe case is up for 7 days. 8000 people attend Trent University. Bata library shoe case has the most traffic of anywhere at he school. Summary: 8238 people reached, actual (half) 4100 age range %10 5-13, %80 14-25, %10 25- and up Briefly describe how the campaign was run including: venue, materials, costs, amount raised, logistics and any other details you feel pertinent to the running of the event. Design poster for event. All case information came from the landmine and cluster munition tool kit from 2008. The paper that was used was given in kind to the PYAC from several organizations. You can use colour paper of white, and all of the paper can be 8 and ½ by 11 inches. The large shoe is made out of kraft paper that can be found at most art shops. It cost approximately 30 dollars for 50 feet, which makes a 6 foot shoe. The posters were printed on transparent over head film and attached to the glass of the shoe case with water. The large map was printed with windows paint. For more information, questions or instructions please contact: Ashley Johnson email: Ashley.johnson@redcross.ca or at: 705-745-8222
6.3 SHOE CASE INSTRUCTIONS 6.4 POSTER #1
6.5 POSTER #2
AFGHAN HUMANITARIAN RADIO
7.1 INTRODUCTION The AHR is a radio program that creates awareness about the issues in Afghanistan through a Q & A format. The questions are asked by high school students.
7.2 SAMPLE FORM
Campaign Title: Afghan Humanitarian Radio (AHR) 1.Please indicate: ___Fundraising _X__ Awareness 2.Please indicate which Red Cross Campaigns the event was held in response to: ___Malaria ___Haiti Earthquake __X_ Afghanistan __X_ HIP ___ Anti-Racism ___ Other: (please specify) Please state your campaign objective: Creation of awareness of landmines and cluster munitions. Radio program is based around 10 questions created by high school students. They range from, “what is your job in Afghanistan?” to : How do explosive remnants of war affect the people of Afghanistan?” Size of team needed to run the campaign: 4 volunteers. Speaker. Laptop. recording software. Hardware. Microphones etc. . 3 Planning meetings over 2 months. 10 hours of work per volunteer. Size of audience (approximate) and age demographics: Trent Radio is broadcast to the Peterborough community. 75,000 people could be listening to this program. The awareness campaign also includes some promotional interviews that will set op the main interview. If the program is a success we hope to reach 50% of the population, with either a promotional interview or the Student interview. In actuality we have no idea how many people will listen, as there is no advertising on the radio shows. And no research into the demographics reached. Summary: up to 75,000. actual 50% of this figure. Design poster for event. And awareness. All question information came from the landmine and cluster munitions tool kit from 2008, and the students involved. Venue Red Cross Office. Cost. One microphone from wall mart. Approximately 10 dollars. Logistics: Communication with Peace Core of Canadian government took the longest amount of actual time. They wanted a lot of information about what we were doing. They did supply the officer with transportation and lodging. I provided a meal the night of the interview. For more information, questions or instructions please contact: Ashley Johnson
email: ashley.johnson@redcross.ca
Tel: 705-745-8222
INTERNATIONAL DAY OF PEACE 8.1 INTRODUCTION
This campaign is designed to raise awareness about what the International Day of Peace is all about. This campaign takes an entire youth group but it raises awareness about a day that absolutely must be recognized.
8.2 SAMPLE FORM
Campaign Title: International Day of Peace Campaign Particulars: 1 day (run once a year, for 3 years) 1.Please indicate: ___Fundraising __X__ Awareness 2. Please indicate which Red Cross Campaigns the event was held in response to: ___Malaria ___Haiti Earthquake ___ Afghanistan___ HIP___ Anti-Racism ___ Other: (please specify) International Day of Peace
Please state your campaign objective: Raises awareness to what International Day of Peace is about and Red Cross campaigns work towards International Peace.
Size of team needed to run the campaign: Entire youth group
Size of audience (approximate) and age demographics: Briefly describe how the campaign was run including: venue, materials, costs, amount raised, logistics and any other details you feel pertinent to the running of the event. 1. 2. 3.
Activities – peace bracelets, peace doves...made by volunteers. Bracelets were given away to those that signed peace doves. (cost involved: approx. $100) Volunteers spoke about Red Cross campaigns to promote activities that work towards peace including Child and Advocacy Rehabilitation Program, Landmines., income generating projects, rebuilding and reconciliation centre, visits to detention centers, IHL promotion, etc. Speaker events.
For more information, questions or instructions please contact: Andrea McArthur Email: andrea.mcarthur@redcross.ca
HUMAN TRAFFICKING 9.1 INTRODUCTION
The Human Trafficking Campaign is a researched awareness campaign that raises the awareness of the community about the appalling number of human trafficking incidents there still are in this world.
9.2 SAMPLE FORM
Campaign Title: Human Trafficking Campaign Particulars: 1.Please indicate: ___Fundraising ___X_ Awareness 2. Please indicate which Red Cross Campaigns the event was held in response to: ___Malaria ___Haiti Earthquake ___ Afghanistan___ HIP___ Anti-Racism ___ Other: (please specify) Human Trafficking Please state your campaign objective: Research project carried out and presentation developed in regards to Human Trafficking. Informing victims and general public on the global issue with the local impact. Size of team needed to run the campaign: 2 people Size of audience (approximate) and age demographics: 200+ outreach so far. Briefly describe how the campaign was run including: venue, materials, costs, amount raised, logistics and any other details you feel pertinent to the running of the event. Researched what was local resources were provided for people who were trafficked. What info. Could be provided to victims, where they could go. International and local issue and how they tie together. Research documents and resources available. Presentation developed and available. For more information, questions or instructions please contact: Andrea McArthur Email: andrea.mcarthuri@redcross.ca
WORLD REFUGEE DAY 10.1 INTRODUCTION
10.2 SAMPLE FORM 10.3 ARTS SHOW POSTER CLUSTER MUNITIONS 11.1 INTRODUCTION
This event is an awareness event that advocates against the use of cluster munitions around the world. The goal is to encourage our government to sign the cluster munitions treaty.
11.2 SAMPLE FORM
Campaign Title: Cluster Munitions Campaign Particulars: 1.Please indicate: ___Fundraising __X__ Awareness 2. Please indicate which Red Cross Campaigns the event was held in response to: ___Malaria ___Haiti Earthquake ___ Afghanistan___ HIP___ Anti-Racism ___ Other: (please specify) Cluster Munitions Please state your campaign objective: Awareness and advocacy to sign postcards – encourage Cdn. Gov’t to sign treaty. Speaker events at colleges, local branch. Volunteers took postcards to different branches and workplaces. Disseminated material and postcards. Article in newsletter and paper. Size of team needed to run the campaign: Varies Size of audience (approximate) and age demographics: 750 Briefly describe how the campaign was run including: Venue, materials, costs, amount raised, logistics and any other details you feel pertinent to the running of the event. Landmine posters (survive the peace). Landmines must stopped. Please provide contact information for any questions/instructions: Andrea McArthur email: andrea.mcarthur@redcross.ca
RED CROSS ANNUAL SANDWICH RUN
12.1 INTRODUCTION The annual Sandwich Run is an event where motivated youth come together and make sandwiches for the homeless and deliver the sandwiches on foot to local shelters and homeless on the streets of downtown Toronto, thus solving a global issue on their own doorstep.
12.2 SAMPLE FORM Campaign Title: Red Cross Annual Sandwich Run Campaign Particulars: 1.Please indicate: ___Fundraising __X__ Awareness 2. Please indicate which Red Cross Campaigns the event was held in response to: Haiti Earthquake ___ Afghanistan___ HIP___ Anti-Racism ___ Other: (please specify) Hunger/Food Security Please state your campaign objective: Canadian Red Cross Youth groups disseminate information to students, faculty and external groups regarding humanitarian issues and the International Red Cross and Red Crescent movements. The groups consist of committed volunteers who dedicate their time to humanitarian issues at the local and global level and work in accordance with the Seven Fundamental Principles of the Red Cross movement. In fulfilling the mandate, the groups carry out a number of activities within the local community. This event is an activity that ties global issues to the local community. Size of team needed to run the campaign: 35- 50 participants Size of audience (approximate) and age demographics: Varied Briefly describe how the campaign was run including: Venue: Sandwiches are prepared at UTSG in the morning prior to when the “run� begins. Materials: 1 box of Zip lock sandwich bags 1 package of napkins 2 large baking trays Costs: Fee of $20 per participating group to cover the costs of the event Amount Raised: N/A as this event was not for fundraising - $ raised was used to cover the cost of holding the eventLogistics: One University group took the lead and was in regular contact with the other participating groups. Letters requesting food donations were also sent to local grocery stores. Please provide contact information for any questions/instructions: Head Coordination was handled by the Youth Group at the University of Toronto Saint George campus. Questions/instructions can be requested from Lucy You at luci.you@utoronto.ca