Commercial priorities. This plan is rooted in our aim to deliver broad ‘Economy plus’ benefits through tourism. This isn’t just a good thing to do for its own sake – we believe that Wales’ current and future economic success relies on embracing new trends towards responsible tourism and authentic visitor experiences.
Welcome to Wales: Priorities for the visitor economy 2020 - 2025
As such, our plan is intended to be market-facing. We want to put Wales in a strong competitive position for the future. Over the coming years, we need to sharpen our commercial focus and our ability to support the profitability of the industry.
Pennard Golf Club, Swansea
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