Vizual identity guidelines
/ Content
/ Logo usage guidelines
1.0
Introduction
1.1 Logo idea
2.0
Primary logo
2.1 Safe zone
2.2 Minimum size
2.3 Incorrect usage
2.4 Monotone version
3.0
Primary logo with tagline
3.1 Safe logo
3.2 Minimum logo size
3.3 Incorrect logo usage 3.4 Monotone version
4.0
Secondary logo
4.1 Safe zone
4.2 Minimum logo size
4.3 Incorrect logo usage 4.4 Monotone version
5.0 Secondary logo with tagline 5.1 Safe zone
5.2 Minimum logo size
5.3 Incorrect logo usage 5.4 Monotone version
6.0
Symbol
6.1 Safe zone
6.2 Minimum logo size
6.3 Incorrect logo usage 6.4 Monotone version
7.0
Colors
8.0
Fonts
9.0
Visual identity
9.1 Report template 9.2 Prezentation
/ Introduction
1.1 Logo idea The KEEN logo is a solid composition consisting of a graphic and a textual part.
The graphic part consists of a symbol, which is a stylized "K" monogram that has several symbolics:
• Interacting colours in symbol symbolizes
cooperation and networking.
• Color shift from brighter to darker blue
tones symbolizes continuous improvement.
The textual part consists of the name of the
project acronym “KEEN“ (Knowledge-Empowered Entrepreneurship Network)
/ Visual identity guidelines
01
/ Primary logo
/ Visual identity guidelines
02
2.0 Primary logo This logo version is used to compose vertically when required by technical or press contexts.
Positive
El. files you will find:
/KEEN_logo/ KEEN_logo_files/ Colored_Logo Primary_logo
(Files are provided in formats: *.eps, *.ai, *.pdf, *.jpeg, *.png)
Negative
/ Primary logo
/ Visual identity guidelines
03
2.1 Safe zone You can not add any text or graphic
elements to the specified logo safe zone. The safe zone is defined by the X module, at the level of the name of the letter height.
1x
1x
=
1x
/ Primary logo
/ Visual identity guidelines
04
2.2 Minimum size To ensure the visibility and readability of the logo, do not use it smaller than the specified sizes.
Minimum size:
• In the press - 10 mm in wide; • Media - 100 px wide;
10mm
100px
/ Primary logo
/ Visual identity guidelines
05
2.3 Incorrect usage 1.
The composition of the logo and its
proportions can not be changed.
1.
2.
3.
4.
5.
6.
2. Logo direction can not be changed. 3. Do not use a logo in a background that is
difficult to see graphical elements of the logo.
4. Font change is not allowed. 5. Do not use other colors than the specified in the logo usage guidelines.
KEEN
6. The logo must be separated from the text
or graphic element no less than its safe zone
7. The colored version of the logo can not be used on a low contrast background. 8.
Shadows or other effects can not be
used.
7.
8.
/ Primary logo
/ Visual identity guidelines
06
2.5 Monotone version In the uncolored or monochrome press, it is
used in monotone version of the logo - positive or negative.
Positive
El. files you will find:
/KEEN_logo/ KEEN_logo_files/ Monotone_Logo Primary_logo
(Files are provided in formats: *.eps, *.ai, *.pdf, *.jpeg, *.png)
Negative
/ Primary logo with tagline
/ Visual identity guidelines
07
3.0 Logo version with tagline This version of the logo is used to compose vertically when required by technical or press contexts.
Positive
El. files you will find:
/KEEN_logo/ KEEN_logo_files/ Colored_Logo_with_tagline Primary_logo
(Files are provided in formats: *.eps, *.ai, *.pdf, *.jpeg, *.png)
Negative
/ Primary logo with tagline
/ Visual identity guidelines
08
3.1 Safe zone You can not add any text or graphic
elements to the specified logo safe zone. The safe zone is defined by the X module, at the level of the name of the letter height.
1x
1x
=
1x
/ Primary logo with tagline
/ Visual identity guidelines
09
3.2 Minimum size To ensure the visibility and readability of the logo, do not use it smaller than the specified sizes.
Minimum size:
• In the press - 20 mm in wide; • Media - 160 px wide;
10mm
100px
/ Primary logo with tagline
/ Visual identity guidelines
10
3.3 Incorrect usage 1.
The composition of the logo and its
proportions can not be changed.
1.
2.
3.
4.
5.
6.
2. Logo direction can not be changed. 3. Do not use a logo in a background that is
difficult to see graphical elements of the logo.
4. Font change is not allowed. 5. Do not use other colors than the specified in the logo usage guidelines.
KEEN
6. The logo must be separated from the text
or graphic element no less than its safe zone
7. The colored version of the logo can not be used on a low contrast background. 8.
Shadows or other effects can not be
used.
7.
8.
/ Primary logo with tagline
/ Visual identity guidelines
11
3.4 Monotone version In the uncolored or monochrome press, it is
used in monotone version of the logo - positive or negative.
Positive
El. files you will find:
/KEEN_logo/ KEEN_logo_files/ Monotone_Logo_with_tagline Primary_logo
(Files are provided in formats: *.eps, *.ai, *.pdf, *.jpeg, *.png)
Negative
/ Secondary logo
/ Visual identity guidelines
12
4.0 Secondary logo This logo version is used to compose
horizontally when required by technical or press contexts.
Positive
El. files you will find:
/KEEN_logo/ KEEN_logo_files/ Colored_Logo Secondary_logo
(Files are provided in formats: *.eps, *.ai, *.pdf, *.jpeg, *.png)
Negative
/ Secondary logo
/ Visual identity guidelines
13
4.1 Safe zone
=
You can not add any text or graphic
elements to the specified logo safe zone. The safe zone is defined by the X module, at
1x
the level of the name of the letter height.
1x
1x
/ Secondary logo
/ Visual identity guidelines
14
4.2 Minimum size To ensure the visibility and readability of the logo, do not use it smaller than the specified sizes.
Minimum size:
• In the press - 15 mm in wide; • Media - 150 px wide;
15mm
150px
/ Secondary logo
/ Visual identity guidelines
15
4.3 Incorrect usage 1.
The composition of the logo and its
proportions can not be changed.
1.
2.
3.
4.
5.
6.
2. Logo direction can not be changed. 3. Do not use a logo in a background that is
difficult to see graphical elements of the logo.
4. Font change is not allowed. 5. Do not use other colors than the specified
KEEN
in the logo usage guidelines.
6. The logo must be separated from the text
or graphic element no less than its safe zone
7. The colored version of the logo can not be used on a low contrast background. 8.
Shadows or other effects can not be
used.
7.
8.
/ Secondary logo
/ Visual identity guidelines
16
4.4 Monotone version In the uncolored or monochrome press, it is
used in monotone version of the logo - positive or negative.
Positive
El. files you will find:
/KEEN_logo/ KEEN_logo_files/ Monotone_Logo Secondary_logo
(Files are provided in formats: *.eps, *.ai, *.pdf, *.jpeg, *.png)
Negative
/ Secondary logo with tagline
/ Visual identity guidelines
17
5.0 Secondary logo with tagline This logo version is used to compose
horizontally when required by technical or press contexts.
Positive
El. files you will find:
/KEEN_logo/ KEEN_logo_files/ Colored_Logo_with_tagline Secondary_logo
(Files are provided in formats: *.eps, *.ai, *.pdf, *.jpeg, *.png)
Negative
/ Secondary logo with tagline
/ Visual identity guidelines
18
5.1 Safe zone You can not add any text or graphic
elements to the specified logo safe zone. The safe zone is defined by the X module, at
1x
the level of the name of the letter height.
1x
=
1x
/ Secondary logo with tagline
/ Visual identity guidelines
19
5.2 Minimum size To ensure the visibility and readability of the logo, do not use it smaller than the specified sizes.
Minimum size:
• In the press - 15 mm in wide; • Media - 150 px wide;
15mm
150px
/ Secondary logo with tagline
/ Visual identity guidelines
20
5.3 Incorrect usage 1.
The composition of the logo and its
proportions can not be changed.
1.
2.
3.
4.
5.
6.
2. Logo direction can not be changed. 3. Do not use a logo in a background that is
difficult to see graphical elements of the logo.
4. Font change is not allowed. 5. Do not use other colors than the specified
KEEN
in the logo usage guidelines.
6. The logo must be separated from the text
or graphic element no less than its safe zone
7. The colored version of the logo can not be used on a low contrast background. 8.
Shadows or other effects can not be
used.
7.
8.
/ Secondary logo with tagline
/ Visual identity guidelines
21
5.4 Monotone version In the uncolored or monochrome press, it is
used in monotone version of the logo - positive or negative.
Positive
El. files you will find:
/KEEN_logo/ KEEN_logo_files/ Monotone_Logo_with_tagline Secondary_logo
(Files are provided in formats: *.eps, *.ai, *.pdf, *.jpeg, *.png)
Negative
/ Symbol
/ Visual identity guidelines
22
6.0 Symbol The symbol is used for very small areas
when the full version of the logo becomes invisible.
Positive
El. files you will find:
/KEEN_logo/ KEEN_logo_files/ Colored_symbol (Files are provided in formats: *.eps, *.ai, *.pdf, *.jpeg, *.png)
Negative
/ Symbol
/ Visual identity guidelines
23
6.1 Safe zone You can not add any text or graphic
elements to the specified symbol safe zone. The safe zone is defined by the X module, at the level of the half symbol height.
2x
1x
=
2x
/ Symbol
/ Visual identity guidelines
24
6.2 Minimum size To ensure the visibility and readability of the logo, do not use it smaller than the specified sizes.
Minimum size:
• In the press - 7 mm in wide; • Media - 70 px wide;
7mm
70px
/ Symbol
/ Visual identity guidelines
25
6.3 Incorrect usage 1.
The composition of the logo and its
proportions can not be changed.
1.
2.
3.
4.
5.
6.
2. Logo direction can not be changed. 3. Do not use a logo in a background that is
difficult to see graphical elements of the logo.
4. Do not use other colors than the specified in the logo usage guidelines.
5. The logo must be separated from the text
or graphic element no less than its safe zone
6. The colored version of the logo can not be used on a low contrast background.
7. Shadows or other effects can not be used.
7.
/ Symbol
/ Visual identity guidelines
26
6.4 Monotone version In the uncolored or monochrome press, it is
used in monotone version of the logo - positive or negative.
Positive
El. files you will find:
/KEEN_logo/ KEEN_logo_files/ Monotone_symbol
(Files are provided in formats: *.eps, *.ai, *.pdf, *.jpeg, *.png)
Negative
/ Colors
/ Visual identity guidelines
27
7.1 Colors Logo colors can not be changed and used
Šviesi mėlyna
Ryški mėlyna
Tamsi mėlyna
Pantone®
298 C
Pantone®
286 C
Pantone®
2766 C
CMYK
65, 0, 1, 0
CMYK
93, 74, 0, 0
CMYK
100, 89, 40, 35
in reverse order. Logo color codes are provided in the table.
RGB HEX
0, 207, 255 #00cfff
RGB HEX
0, 4, 255 #0004ff
RGB HEX
0, 30, 81
#001e51
/ Fonts
8.1 Fonts The Proza Libre Semi Bold font is used for name of the logo. No other font is allowed.
The Poppins Regular font is used for the logo tagline. No other font is allowed.
/ Visual identity guidelines
Aa
Proza Libre SemiBold ABCDEFGHIJKLMNOPRQSTUVWXYZ abcdefghijklmnoprqstuvwxyz 0123456789
El. files you will find:
/KEEN_logo/ KEEN_logo_files/Fonts/ Proza_Libre_font
/KEEN_logo/ KEEN_logo_files/Fonts/ Poppins_font
(Files are provided in formats: *.ttf, *.otf,)
28
Aa
Poppins Regular
A B C D EF G H IJ K LM N O PR Q S T UVWXY Z abcde fgh ijklmn o prqs t uv w x yz 0 123 4 5 678 9
/ Visual identity
/ Visual identity guidelines
9.1 Report template
Times New Roman Regular 8pt Times New Roman Bold/Regular 18pt Times New Roman Regular 8pt
Times New Roman Bold 18pt
Times New Roman Regular 8pt
29
/ Visual indentity
/ Visual identity guidelines
9.2 Prezentation
Poppins Bold 32pt Poppins Regular 24pt
Introduction slide
Poppins Regular 24pt
Content slide
30
/ Visual indentity
/ Visual identity guidelines
31
9.2 Prezentation Poppins Medium 24pt Poppins Regular 16pt
Topic slide
Poppins Medium 18pt Poppins Regular 16pt
Topic and photography slide
/ Visual indentity
/ Visual identity guidelines
9.2 Prezentation Poppins Medium 24pt Poppins Regular 16pt
Chart slide
32
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