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Fan Fashion Fun
Antigua Hawkbills
Kick back and relax
Barbados Tridents
Guyana Amazon
Jamaica Tallawahs
St. Lucia Zouks
Cricket Caribbean Premier League
Trinidad & Tobago Red Steel
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Best foot forward.
Dehli Dare Devils
Kings XI Punjab
Rajasthan Royals
Cricket India Premier League Mumbai Indians
Kolkata Knight Riders
Royal Challengers Bangalore
Chennai Super Kings
Sun Risers Hederabad
MENS’ STYLES
Barbados TRIDENTS
MENS’ STYLES
Antigua
HAWKBILLS
WOMENS’ STYLES
WOMENS’ STYLES
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MENS’ STYLES
JAMAICA
TALLAWAHS
Guyana
MENS’ STYLES
AMAZON WARRIORS WOMENS’ STYLES
WOMENS’ STYLES
MENS’ STYLES
MENS’ STYLES
ST. LUCIA ZOUKS
WOMENS’ STYLES
TRINIDAD & TOBAGO RED STEEL
WOMENS’ STYLES
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Cricket
India Premier League
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MEN STYLES
MENS’ SLIP-ONS MESH
MENS’ HIGHTOP
DELHI
MENS’ FLAT
DAREDEVILS MENS’ MEN FLIPFLOPS
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WOMEN STYLES
WOMENS’ FLAT
WOMENS’ DUAL STRAP WEDGE
DELHI
WOMENS’ SUMMER WEDGE
DAREDEVILS WOMENS’ FLIPFLOPS
WOMENS’ SLIP-ONS MESH 1855 TYREK US
WOMENS’ ORIGINAL WEDGE
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MEN STYLES MENS’ HIGHTOP
MENS’ SLIP-ONS MESH
DELHI
MEN FLAT
KINGS XI
DAREDEVILS
PUNJAB
SUEDE CASUAL LOAFERS
MENS’ FLIPFLOPS
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WOMENS’ STYLES
WOMENS’ ORIGINAL WEDGE
WOMENS’ SLIP ONS MESH
KINGS XI 1855 TYREK US
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WOMENS’ FLAT
PUNJAB
WOMENS’ FLIPFLOPS
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MENS’ STYLES MENS’ HIGHTOP
MENS’ SLIP-ONS MESH
DELHI
MENS’ FLAT
RAJASTHAN ROYALS
DAREDEVILS
MENS’ FLIPFLOPS
MENS’ MEN FLIPFLOPS
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WOMENS’ STYLES
WOMENS’ ORIGINAL WEDGE
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RAJASTHAN ROYALS
WOMENS’ FLIPFLOPS
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WOMENS’ FLIPFLOPS
WOMENS’ FLAT
MENS’ STYLES MENS’ HIGHTOP
MENS’ SLIP-ONS MESH
DELHI
MEN FLAT
MUMBAI
DAREDEVILS
MENS’ SLIPPERS
MENS’ FLIPFLOPS
INDIANS
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WOMENS’ ORIGINAL WEDGE
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MUMBAI
WOMENS’ SUMMER WEDGE
INDIANS
WOMEN’S DUAL STRAP WEDGE
WOMENS’ FLIPFLOPS WOMENS’ SLIPPERS 1855 TYREK US
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WOMENS’ FLAT
MENS’ STYLES
MENS’ SLIP-ONS MESH
MEN HIGHTOP
MENS’ FLAT
KOLKATA KNIGHT RIDERS
DELHI
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DAREDEVILS MENS’ MEN FLIPFLOPS
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WOMENS’ STYLES WOMENS’ SLIP-ONS MESH
KOLKATA KNIGHT RIDERS
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WOMENS’ FLAT
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MENS’ STYLES
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HEDERABAD
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MENS’ FLAT
SUN RISERS
DELHI
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MENS’ MEN FLIPFLOPS SUEDE CASUAL LOAFERS
MENS’ FLIPFLOPS
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WOMENS’ ORIGINAL WEDGE
WOMENS’ STYLES WOMEN FLAT
WOMENS’ SUMMER WEDGE
WOMENS’ SLIP-ONS MESH
WOMENS’ FLIPFLOPS WOMENS’ FLIPFLOPS 1855 TYREK US
WOMENS’ DUAL STRAP WEDGE
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MENS’ STYLES
ROYAL CHALLENGERS BANGALORE
MENS’ SLIP ONS MESH
MENS’ HIGHTOP
DELHI
MENS’ FLAT
DAREDEVILS
UNISEX SLIP ONS MESH SUEDE CASUAL LOAFERS
MENS’ MEN FLIPFLOPS
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ROYAL CHALLENGERS BANGALORE
WOMENS’ STYLES
WOMENS’ ORIGINAL WEDGE
WOMENS’ SLIP-ONS MESH
WOMENS’ SUMMER WEDGE
WOMENS’ DUAL STRAP WEDGE
WOMENS’ FLIPFLOPS WOMENS’ SLIPPERS 1855 TYREK US
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WOMENS’ FLAT
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MENS’ STYLES
CHENNAI
• MENS’ SLIP-ONS MESH
MENS’ HIGHTOP
SUPER KINGS
DELHI
MENS’ FLAT
DAREDEVILS MENS’ MEN FLIPFLOPS1855 TYREK US
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MENS’ SLIPPERS 1855 TYREK US
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WOMENS’ STYLES
WOMENS’ ORIGINAL WEDGE
WOMEN SLIP-ONS MESH
CHENNAI
SUPER KINGS WOMENS’ FLIPFLOPS
WOMENS’ SUMMER WEDGE
WOMENS’ FLIPFLOPS
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WOMENS’ FLAT 1855 TYREK US
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Our
Story
The shoes were well-received and in my conversations, I was fortunate to gain some incredible feedback from the fans. I learnt that instead of thinking in English, I needed to think in the native tongue of my target audience. For example, the shoe shouldn’t say ITALY, it should be ITALIA. Germany must be DEUTSCHLAND. Spain – ESPAÑA, and so on. A lady from Poland even told me to put the National Flag on the shoes. “We are proud of our country” she said. I now had my mission. For the next 5 years, I spent my time and savings gaining licenses from sports brands, building the shipping logistics, and securing reputable manufacturing facilities around the world. Finally, in March 2011, TYREK, LLC was established as a corporation in New York, USA.
What is in a name? Some companies arrive at their name by spending thousands on consultants and branding studies. Tyrek was named by a four-year old child. The story is that while playing on his father’s computer, my four-year-old nephew was trying to spell STAR TREK. The first word came out fine, but he accidentally included the letter ‘Y’ in the second, and out came TYREK. At that point, his father, my younger brother, called me urgently to tell me they had a company name for me. Now admittedly, I had spent the past 8 months trying desperately to come up with a company name. But with every one I submitted, the Federal Office of Trademarks & Registration would tell me the name was already Registered, was Pending Registration or otherwise not available. Yet when our Trademark Attorney filed the papers for TYREK LLC. Registration, we were approved. Finally, we had a name.
The TYREK, LLC Lifestyle shoes are designed to be colourful, comfortable and stylish enough for any proud fan to wear almost anywhere their lifestyle takes them. And of course, every stitch embroidered into each shoe is made to shout out PRIDE, PASSION, LOVE, and ALLEGIANCE on the part of the sports fan. They’re quality shoes, too – just as quality fans deserve. For example, the logos, names and country flags are not painted or printed onto the footwear, they are woven into the essential fabric of the shoe. And, as our “Winners Dare” slogan declares, Tyrek shoes are all about displaying a winning attitude. Now, as TYREK, LLC prepares to launch, I want to personally thank everyone who has been a part of its development, with a special nod to Real Madrid CF, represented by Adidas Global Brands – the first club to sign a license agreement with us. Today, we hold nine licenses from major European football clubs, as well as a global Rugby National Team License.
So, why Lifestyle Footwear?
TYREK, LLC Lifestyle shoes is already making plans to expand into new styles in other sports categories including cricket, rugby, basketball, ice hockey, baseball and North American football, to name but a few.
In today’s corporate world, product concepts usually emerge from the boardroom. This one – was born in a bar room. To set the scene, I was sitting in a bar called “Fat Boys” in Brussels, Belgium, hoisting a few with a fellow football fan. It was May 2005, and our team Liverpool FC was going to be playing AC Milan in the Champions’ League Final, Europe’s pre-eminent football match.
We hope you enjoy this Style Book, and look forward to you joining the TYREK, LLC Club.
Pride
So, as sometimes happens among sports fans, the conversation (as it was) began to turn to which of us was the bigger Liverpool FC fan. We compared how much team memorabilia we each had, the number of games we had seen, and our respective knowledge of the club’s history and trivia. We quickly observed that we both had almost all the team paraphernalia — but not the shoes. So we visited the team’s Club Shop. And what we saw in terms of footwear didn’t really seem right for “die hard” fans such as ourselves. We felt the shoes didn’t reflect the Club’s rich history. They didn’t tell Liverpool FC’s story. And perhaps worst of all, they could have been worn with any team’s official sports apparel. That got me going. I began to research footwear manufacturing, leather quality, manufacturing centers and shoe designs that would ‘resonate’, not just with Liverpool FC fans, but with sports fans of any stripe.
Love Passion
After about a year, and a small fortune invested in the research, I had a few prototypes developed to show to the real experts in sports memorabilia -- fans. With shoes in tow, I traveled to the World Cup in Germany in 2006, rented a food truck, and drove around the major cities of Germany to show the design concepts to fans from around the globe.
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ALLEGIANCE
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Shoe size conversion chart The shoe size conversion chart below only serves as a guide to help you determine the sizing equivalent of our products in different parts of the world. Please note that the actual sizing may differ slightly from the chart as the size conversions listed are APPROXIMATE - there is no universally accepted international conversion for shoe sizing. M/W indicates Men’s or Women’s Sizes. Other systems are for either gender.
System
Tyrek llc Size Chart M
4
4 1/2
5
5.5
6
6.5
7
7.5
8
8.5
9
9.5
10
10.5
11
11.5
12
12.5
13
13.5
W
5.5
6
6.5
7
7.5
8
8.5
9
9.5
10
10.5
11
11.5
12
12.5
13
13.5
14
14.5
15
M
3
3.5
4
4.5
5
5.5
6
6.5
7
7.5
8
8.5
9
9.5
10
10.5
11
11.5
12
12.5
W
4.5
5
5.5
6
6.5
7
7.5
8
8.5
9
9.5
10
10.5
11
11.5
12
12.5
13
13.5
14
Continental M Europe W
35.5
36
36.5
37
37.5
38
38.5
39
39.5
40
40.5
41
41.5
42
42.5
43
43.5
44
44.5
45
37.5
38
38.5
39
39.5
40
40.5
41
41.5
42
42.5
43
43.5
44
44.5
45
45.5
46
46.5
47
M
22
22.5
23
23.5
24
24.5
25
25.5
26
26.5
27
27.5
28
28.5
29
29.5
30
30.5
31
31.5
W
21.5
22
22.5
23
23.5
24
24.5
25
25.5
26
26.5
27
27.5
28
28.5
29
29.5
30
30.5
31
M
3.5
4
4.5
5
5.5
6
6.5
7
7.5
8
8.5
9
9.5
10
10.5
11
11.5
12
12.5
13
W
4
4.5
5
5.5
6
6.5
7
7.5
8
8.5
9
9.5
10
10.5
11
11.5
12
12.5
13
13.5
2.5
3
3.5
4
4.5
5
5.5
6
6.5
7
7.5
8
8.5
9
9.5
10
10.5
11
11.5
12
North America United Kingdom
Japan Australia México
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